Mailchimp offers a free plan with unlimited contacts and lower paid pricing, making it ideal for startups and budget-conscious businesses, while Constant Contact provides superior customer support, more advanced automation, and better small business features at a premium price point.
Constant Contact vs Mailchimp — Side-by-side comparison on A Versus B
Choose Mailchimp if you're budget-conscious, starting small, or need AI-powered content creation and unlimited free contacts—it's the clear winner for cost and scalability. Choose Constant Contact if you prioritize white-glove customer support, need SMS marketing built-in, and value advanced automation for small business growth—it's better for service-based businesses willing to invest in premium support.
Email marketing and CRM platform focused on small business support and integrated SMS marketing.
All-in-one marketing platform offering email campaigns, automation, landing pages, and CRM features.
Constant Contact vs Mailchimp — Comparison Data
Structured comparison data for Constant Contact vs Mailchimp with 195 attributes.
Professional/Standard Plan Monthly Price
Annual Cost Savings vs Constant Contact (10K contacts)
Contact List Size Limit (Standard Pricing)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Constant Contact vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Constant Contact vs Mailchimp.
Which email marketing platform is truly free forever?
Mailchimp offers a genuinely free plan with unlimited contacts indefinitely, while Constant Contact limits free users to 500 contacts with a 60-day trial period. Mailchimp's free tier is best for building an initial list, though automation features are restricted. Constant Contact's free option expires, forcing paid subscription after 60 days.
Does Mailchimp or Constant Contact include SMS marketing?
Constant Contact includes SMS marketing in all plans at no extra charge, while Mailchimp charges $20/month as an add-on. If SMS is essential to your strategy, Constant Contact provides better value. Mailchimp users should budget an extra $240/year for SMS functionality.
Which platform has better customer support?
Constant Contact offers 24/7 phone support on all plans, making it superior for businesses needing immediate assistance. Mailchimp restricts phone support to paid plan customers and emphasizes email/chat support. For small business owners who prefer talking to humans, Constant Contact is the clear winner.
Is Mailchimp or Constant Contact better for e-commerce?
Mailchimp has advanced e-commerce features including abandoned cart automation, product recommendations, and dynamic content personalization. Constant Contact offers basic e-commerce tools. E-commerce businesses should choose Mailchimp for sophisticated cart recovery and revenue optimization, though they'll pay extra for SMS.
What's the actual cost difference at scale?
At 10,000 contacts: Constant Contact costs ~$50/month + $20 SMS = $70/month, while Mailchimp costs ~$30/month + $20 SMS = $50/month. Mailchimp saves $240/year at this scale. At 50,000 contacts, Constant Contact costs ~$335/month vs Mailchimp's ~$180/month—a $1,860 annual savings with Mailchimp.