Mailchimp offers more advanced automation and better free-tier features with support for up to 500 contacts, while Constant Contact provides superior customer support and simpler interface but requires paid plans for all users. Mailchimp appeals to growth-focused marketers, while Constant Contact suits small businesses prioritizing ease-of-use.
Mailchimp vs Constant Contact — Side-by-side comparison on A Versus B
Choose Mailchimp if you want a scalable solution with powerful automation, better free options, and lower costs as you grow—ideal for startups, agencies, and e-commerce businesses. Choose Constant Contact if you prioritize responsive customer support, prefer a simpler interface, and need guided onboarding from day one—best for non-technical small business owners.
All-in-one email marketing and CRM platform with advanced automation and multi-channel capabilities.
Email marketing and marketing automation platform for small businesses
Mailchimp vs Constant Contact — Comparison Data
Structured comparison data for Mailchimp vs Constant Contact with 244 attributes.
Contact List Size Limit (Standard Pricing)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Professional/Standard Plan Monthly Price
Annual Cost Savings vs Constant Contact (10K contacts)
Mailchimp vs Constant Contact — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Mailchimp vs Constant Contact.
Is Constant Contact cheaper than Mailchimp?
Mailchimp generally offers better value for small lists, including a free plan supporting up to 500 contacts. Constant Contact has no permanent free tier, with paid plans starting around $12/month. However, Mailchimp's pricing scales quickly as your list grows, and advanced automation features are locked behind higher tiers. Constant Contact includes more features at entry-level plans, such as event management and phone support. For larger lists or feature-rich needs on a budget, costs become comparable. Always compare based on your specific contact count and required features before deciding.
Is Constant Contact better than Mailchimp for email marketing?
Neither platform is universally better — it depends on your goals. Mailchimp excels in automation, advanced segmentation, and analytics, making it ideal for data-driven marketers. Constant Contact is often praised for its ease of use, superior customer support, and event marketing tools, making it a strong choice for nonprofits and small businesses. Mailchimp offers a more robust free plan, while Constant Contact provides more consistent onboarding assistance. If simplicity and support matter most, choose Constant Contact. If advanced features and integrations are priorities, Mailchimp typically wins.
Which is better for nonprofits: Constant Contact or Mailchimp?
Constant Contact is widely favored by nonprofits due to its dedicated nonprofit discount (up to 30%), built-in event registration tools, and donation tracking integrations. Its straightforward interface requires minimal technical expertise, which suits volunteer-run organizations. Mailchimp also supports nonprofits and offers a generous free plan for smaller organizations, along with strong automation capabilities. However, Constant Contact's phone and chat support gives nonprofits an advantage when staff lack digital marketing experience. Overall, Constant Contact edges out Mailchimp specifically for nonprofit use cases requiring hands-on assistance and event-driven campaigns.
What are the key differences between Constant Contact and Mailchimp in 2026?
In 2026, both platforms have expanded their AI-powered features significantly. Mailchimp now includes enhanced predictive segmentation, AI content generation, and deeper e-commerce integrations with Shopify and WooCommerce. Constant Contact has improved its automation workflows and launched updated social media ad management tools. Mailchimp continues leading in third-party integrations, while Constant Contact strengthened SMS marketing capabilities and event management features. Pricing structures have remained relatively stable, though both platforms introduced tiered AI feature access. Mailchimp still appeals to advanced users; Constant Contact remains the go-to for simplicity and direct customer support.
Can I switch from Mailchimp to Constant Contact without losing my contacts?
Yes, migrating from Mailchimp to Constant Contact is straightforward without losing contacts. You can export your Mailchimp contact lists as a CSV file, then import them directly into Constant Contact. The process typically takes under an hour for standard list sizes. Constant Contact also offers free onboarding assistance to help with migration. Note that behavioral data, such as open history and campaign analytics, does not transfer between platforms. Tags and segments must be manually recreated. Always clean your list before migrating to maintain deliverability rates and avoid importing unsubscribed or bounced contacts.