Mailchimp offers more advanced automation and better free-tier features with support for up to 500 contacts, while Constant Contact provides superior customer support and simpler interface but requires paid plans for all users. Mailchimp appeals to growth-focused marketers, while Constant Contact suits small businesses prioritizing ease-of-use.
Mailchimp vs Constant Contact — Side-by-side comparison on A Versus B
Choose Mailchimp if you want a scalable solution with powerful automation, better free options, and lower costs as you grow—ideal for startups, agencies, and e-commerce businesses. Choose Constant Contact if you prioritize responsive customer support, prefer a simpler interface, and need guided onboarding from day one—best for non-technical small business owners.
Marketing automation platform with visual campaign builders, audience management, and integrated CRM for subscriber-based marketing.
User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
Mailchimp vs Constant Contact — Comparison Data
Structured comparison data for Mailchimp vs Constant Contact with 161 attributes.
Contact List Size Limit (Standard Pricing)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Professional/Standard Plan Monthly Price
Annual Cost Savings vs Constant Contact (10K contacts)
Mailchimp vs Constant Contact — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Mailchimp vs Constant Contact.
Can I use Mailchimp or Constant Contact for free?
Mailchimp offers a free plan supporting up to 500 contacts with unlimited campaigns and basic automation. Constant Contact has no free plan; the entry-level tier starts at $20/month. Both free and paid Mailchimp plans include access to core features, making it ideal for bootstrapped businesses.
Which platform has better customer support?
Constant Contact provides 24/7 phone, email, and chat support on all paid plans. Mailchimp offers phone support only on paid plans ($20+/month) and business hours only. For businesses requiring immediate assistance, Constant Contact has a clear advantage.
Which is better for ecommerce integration?
Mailchimp supports 13+ ecommerce platforms including Shopify, WooCommerce, BigCommerce, and Magento with native integrations. Constant Contact supports 8+ platforms with less depth on technical integrations. Mailchimp is superior for complex ecommerce automation and abandoned cart workflows.
Can I build landing pages with both platforms?
Yes. Mailchimp includes a drag-and-drop landing page builder with AI-powered design suggestions, while Constant Contact uses pre-built templates with customization. Mailchimp's approach is more flexible; Constant Contact's is faster for non-designers.
Mailchimp uses a freemium + usage-based model: free plan (500 contacts), then $13-300+/month based on contact count and features. Constant Contact charges $20-500+/month based on contacts. For lists under 1,000 contacts, Mailchimp is significantly cheaper; above 5,000 contacts, pricing converges.