HubSpot is a comprehensive all-in-one CRM platform with marketing automation and extensive integrations, while Close is a sales-focused CRM built specifically for inside sales teams prioritizing simplicity and affordability. HubSpot serves growing companies needing multiple departments integrated; Close serves lean sales teams wanting streamlined pipelines.
Close vs HubSpot — Side-by-side comparison on A Versus B
Choose Close if you're a lean inside sales team (2-50 people) that wants a simple, affordable CRM with built-in calling and email focused on closing deals fast. Choose HubSpot if you need a unified platform serving multiple departments (sales, marketing, customer service) with advanced automation and you have budget for a more comprehensive solution.
Sales-focused CRM platform built for inside sales teams with native calling and email.
All-in-one CRM platform with integrated marketing automation, sales tools, and customer service suite.
Structured comparison data for Close vs HubSpot with 204 attributes.
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
Close vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Close vs HubSpot.
Which CRM is better for a small 5-person sales team?
Close is the better choice for small sales teams. At $29/user/month, a 5-person team costs $145/month vs. HubSpot's minimum $50-60/month with limited functionality. Close's built-in calling, unlimited email, and simple interface are purpose-built for inside sales without unnecessary features.
Does HubSpot include marketing automation?
Yes. HubSpot's Marketing Hub tier includes email marketing automation, lead nurturing workflows, and landing pages. Close does not have native marketing automation and would require a separate tool like Mailchimp or Klaviyo for campaigns.
Can I use Close for customer service or support?
Close is sales-focused and lacks built-in customer service features like ticketing or knowledge bases. HubSpot includes a Service Hub tier specifically for support teams with ticket management, automation, and customer portals—Close is not designed for this use case.
Which has better reporting and analytics?
HubSpot offers more advanced reporting with customizable dashboards, predictive lead scoring, and attribution modeling. Close provides solid sales pipeline reporting but fewer analytics customization options. HubSpot wins for companies needing deep insights across multiple departments.
How long does it take to implement each platform?
Close can be productive in 2-3 days—it's designed for simplicity with a focused sales interface. HubSpot takes 5-7 days due to more features, integrations, and workflows to configure. If speed-to-deployment matters, Close is faster.