Burger King vs McDonald's
type: WebPage
description: McDonald's dominates globally with 40,575 locations and $23.2B annual revenue, while Burger King operates 18,000 locations with $6.5B revenue. McDonald's leads in market cap and brand value, but Burger King differentiates with flame-grilled burgers and higher customization options.
language: en-US
is accessible for free: true
conditions of access: Free
is part of: website
date published: 2026-07-08T17:21:19.672Z
date created: 2026-07-08T17:21:19.672Z
date modified: 2026-07-08T17:21:19.751Z
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  item list element: Burger King vs McDonald's
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    item: Burger King vs McDonald's
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caption: Burger King vs McDonald's — Side-by-side comparison on A Versus B

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type: WebPage

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type: WebPage

Burger King vs McDonald's
type: Article
type: TechArticle
abstract: McDonald's dominates globally with 40,575 locations and $23.2B annual revenue, while Burger King operates 18,000 locations with $6.5B revenue. McDonald's leads in market cap and brand value, but Burger King differentiates with flame-grilled burgers and higher customization options.
description: McDonald's dominates globally with 40,575 locations and $23.2B annual revenue, while Burger King operates 18,000 locations with $6.5B revenue. McDonald's leads in market cap and brand value, but Burger King differentiates with flame-grilled burgers and higher customization options.
language: en-US
main entity of page: Burger King vs McDonald's
content reference time: 2026-07-08T17:21:19.751Z
author: A Versus B
publisher: A Versus B
date published: 2026-07-08T17:21:19.672Z
date created: 2026-07-08T17:21:19.672Z
date modified: 2026-07-08T17:21:19.751Z
text: Choose McDonald's if you prioritize convenience, lowest prices, consistent quality worldwide, and the widest global availability — it's the market leader with superior financials and brand strength. Choose Burger King if you prefer flame-grilled flavor, customizable orders ('Have It Your Way'), and are willing to pay slightly more for a differentiated taste experience.
genre: Brands
potential action: ReadAction
  target: Burger King vs McDonald's
potential action: Compare Burger King vs McDonald's
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  target: Burger King vs McDonald's
  object: Burger King
  object: McDonald's
about: Burger King
about: McDonald's
mentions: Global Restaurant Count
mentions: Annual Revenue (2024)
mentions: Signature Cooking Method
mentions: Average Burger Price (USD)
mentions: Customization Options
mentions: Market Capitalization
mentions: Brand Value Ranking (Global)
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds
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related link: https://www.aversusb.net/compare/burger-king-vs-five-guys
citation: Burger King — Wikipedia
citation: McDonald's — Wikipedia
significant link: https://www.aversusb.net/entity/burger-king
significant link: https://www.aversusb.net/alternatives/burger-king
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/api/answer/burger-king-vs-mcdonalds))
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A Versus B
type: Organization

Burger King
type: Brand
description: Global fast-food chain specializing in flame-grilled burgers and value pricing with 18,000+ locations.
alternate name: BK
language: en-US
image: ImageObject
  caption: Burger King
subject of: Burger King vs McDonald's

McDonald's
type: Thing
description: World's largest fast-food chain by revenue, known for consistency and low prices
alternate name: Mcdonald S
language: en-US
image: ImageObject
  caption: McDonald's
subject of: Burger King vs McDonald's

Burger King vs McDonald's — Comparison Data
type: Dataset
description: Structured comparison data for Burger King vs McDonald's with 142 attributes.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: Schema.org JSON-LD (pure)
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distribution: JSON-LD knowledge graph
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distribution: Raw comparison JSON
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  encoding format: application/json
distribution: AI Answer API (citation-ready)
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distribution: Structured FAQ pairs JSON
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distribution: Related comparisons JSON
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variable measured: System-Wide Revenue
  type: PropertyValue
  value reference: Business
variable measured: Standard Meal Deal Price (UK)
  type: PropertyValue
  value reference: Pricing
variable measured: Price Difference
  type: PropertyValue
  value reference: Cost
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Quality
variable measured: Signature Burger Flame-Grill Time
  type: PropertyValue
  value reference: Preparation
variable measured: Core Menu Dessert Innovation (2026)
  type: PropertyValue
  value reference: Menu Items
variable measured: Restaurant Design Update
  type: PropertyValue
  value reference: Experience
variable measured: Meal Deal Customization Options
  type: PropertyValue
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variable measured: Annual Corporate Revenue
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  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
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  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
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  value reference: Marketing
variable measured: Loyalty Program Members
  type: PropertyValue
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variable measured: Customization Options
  type: PropertyValue
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variable measured: Total Global Locations
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  value reference: Scale
variable measured: Annual Revenue per Restaurant
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variable measured: Customer Satisfaction Score
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variable measured: Average Drive-Thru Speed
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variable measured: Signature Item Calories
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variable measured: Average Meal Price
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variable measured: Operating Days Per Year
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variable measured: Menu Item Count
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variable measured: Average Customer Service Time
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variable measured: Average Burger Price
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variable measured: Menu Customization Level
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variable measured: Digital Ordering Availability
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variable measured: Total Global Restaurants
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variable measured: Annual Revenue
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variable measured: Average Unit Volume (AUV)
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variable measured: Countries of Operation
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variable measured: Signature Burger Price (USD)
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variable measured: Average Service Time
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  value reference: Convenience
variable measured: Franchise Startup Cost
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variable measured: Single Burger Base Price
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variable measured: Number of Global Locations
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variable measured: Average Customer Rating
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variable measured: Average Service Wait Time
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variable measured: Beef Sourcing Method
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variable measured: Topping Customization Options
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variable measured: Drive-Thru Availability
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variable measured: Price Per Pound of Beef
  type: PropertyValue
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variable measured: Annual Global Revenue
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  value reference: Business Performance
variable measured: Total Global Restaurant Count
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  value reference: Scale & Reach
variable measured: Average Unit Volume Per Location
  type: PropertyValue
  value reference: Location Profitability
variable measured: Mobile App Daily Active Users
  type: PropertyValue
  value reference: Digital Engagement
variable measured: Franchise Startup Investment Range
  type: PropertyValue
  value reference: Financial Investment
variable measured: Breakfast Menu Item Count
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variable measured: Primary Burger Cooking Method
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variable measured: Global Brand Awareness (Unaided)
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variable measured: Number of Locations
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variable measured: Brand Value Ranking
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variable measured: Signature Burger Calories
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variable measured: Countries with Presence
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variable measured: Average Unit Volume
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variable measured: Global Locations
  type: PropertyValue
  value reference: Market Reach
variable measured: Average Transaction Value
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variable measured: Core Menu Item Count
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variable measured: Operating Hours Per Week
  type: PropertyValue
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variable measured: Employee Turnover Rate
variable measured: Average Check-In Rating (Google/Yelp)
variable measured: Whopper/Quarter Pounder Price
variable measured: Market Capitalization
variable measured: Flame-Grilling Temperature
variable measured: Menu Customization Options
variable measured: Global Brand Value Rank
variable measured: Whipper/Quarter Pounder Beef Patty Weight
variable measured: Global Restaurant Locations
variable measured: Customer Satisfaction Rating

Burger King vs McDonald's — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Burger King vs McDonald's.
has defined term: Business
has defined term: Pricing
has defined term: Cost
has defined term: Quality
has defined term: Preparation
has defined term: Menu Items
has defined term: Experience
has defined term: Value
has defined term: Financial Performance
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Features
has defined term: Scale
has defined term: Quality & Experience
has defined term: Service Efficiency
has defined term: Availability
has defined term: Product Range
has defined term: Operational Efficiency
has defined term: Flexibility
has defined term: Technology Integration
has defined term: Operations
has defined term: Global Reach
has defined term: Convenience
has defined term: Financial
has defined term: Customer Satisfaction
has defined term: Speed
has defined term: Menu
has defined term: Business Performance
has defined term: Scale & Reach
has defined term: Location Profitability
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Product Quality
has defined term: Brand Strength
has defined term: Market Presence
has defined term: Market Reach
has defined term: Menu Variety
has defined term: Operations Quality
has defined term: Customer Reviews
has defined term: Cooking Method
has defined term: Product Flexibility
has defined term: Product Specifications
has defined term: Quality & Service
has defined term: Service Speed
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Expansion
has defined term: Quality Standards
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Distribution
has defined term: Revenue Mix
has defined term: Product Offering
has defined term: Service
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Market Performance
has defined term: Service Hours
has defined term: Price
has defined term: Variety
has defined term: Technology
has defined term: Service Quality
has defined term: Size & Scale
has defined term: Employment

Business
type: DefinedTerm
term code: business
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Preparation
type: DefinedTerm
term code: preparation
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Menu Items
type: DefinedTerm
term code: menu-items
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Experience
type: DefinedTerm
term code: experience
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Quality & Experience
type: DefinedTerm
term code: quality-&-experience
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Service Efficiency
type: DefinedTerm
term code: service-efficiency
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Product Range
type: DefinedTerm
term code: product-range
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Menu Variety
type: DefinedTerm
term code: menu-variety
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Operations Quality
type: DefinedTerm
term code: operations-quality
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Cooking Method
type: DefinedTerm
term code: cooking-method
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Product Flexibility
type: DefinedTerm
term code: product-flexibility
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Product Specifications
type: DefinedTerm
term code: product-specifications
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Quality & Service
type: DefinedTerm
term code: quality-&-service
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Service Speed
type: DefinedTerm
term code: service-speed
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Distribution
type: DefinedTerm
term code: distribution
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Market Performance
type: DefinedTerm
term code: market-performance
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Size & Scale
type: DefinedTerm
term code: size-&-scale
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

Employment
type: DefinedTerm
term code: employment
in defined term set: Burger King vs McDonald's — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T17:21:19.751Z
author: A Versus B
publisher: A Versus B
is part of: Burger King vs McDonald's
main entity: Why is McDonald's more expensive overall but cheaper per burger?
  type: Question
  accepted answer: Answer
    text: McDonald's lower individual burger prices ($5.99 vs $7.49) are offset by higher ancillary costs — their breakfast menu drives more per-visit spending. However, McDonald's value menu and bundling strategies keep total transaction costs competitive. Burger King compensates with premium pricing on signature items but offers stronger value menu options under $3.
    language: en-US
main entity: Which has better quality beef?
  type: Question
  accepted answer: Answer
    text: McDonald's uses a proprietary blend of fresh and frozen beef (25% fresh in US locations as of 2020), while Burger King flame-grills 100% beef patties without fillers. Burger King's flame-grilling at 700°F creates a charred exterior that many consumers prefer for taste, but McDonald's consistency and supply chain control result in more uniform quality across 40,000+ locations.
    language: en-US
main entity: Which chain is healthier?
  type: Question
  accepted answer: Answer
    text: McDonald's offers more documented nutrition transparency and certified calorie counts. A McDonald's Quarter Pounder with Cheese contains 520 calories, while a Burger King Whopper contains 660 calories — a 27% difference. However, both offer salads, wraps, and lower-calorie options. Neither is a health-focused choice; individual item selection matters more than brand.
    language: en-US
main entity: Why does Burger King have fewer locations despite being established earlier?
  type: Question
  accepted answer: Answer
    text: McDonald's aggressive international expansion beginning in the 1960s-1980s gave it a 2-decade head start. By 2000, McDonald's had 28,000 locations vs Burger King's 11,000. Burger King faced ownership instability (5 different parent companies since 1989) while McDonald's maintained consistent franchising strategy, investing heavily in emerging markets like China and India.
    language: en-US
main entity: Which has faster service?
  type: Question
  accepted answer: Answer
    text: McDonald's averages 4.5-5.2 minutes for drive-thru orders, while Burger King averages 5.8-6.4 minutes (based on 2024 QSR Magazine speed studies of 500+ locations each). McDonald's speed advantage comes from simplified menu options and streamlined preparation — Burger King's customization capability increases per-order complexity and wait times by approximately 18-22%.
    language: en-US

Employee Turnover Rate
type: PropertyValue
value reference: Operations Quality

Average Check-In Rating (Google/Yelp)
type: PropertyValue
value reference: Customer Reviews

Whopper/Quarter Pounder Price
type: PropertyValue
value reference: Pricing

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Flame-Grilling Temperature
type: PropertyValue
value reference: Cooking Method

Menu Customization Options
type: PropertyValue
value reference: Product Flexibility

Global Brand Value Rank
type: PropertyValue
value reference: Brand Strength

Whipper/Quarter Pounder Beef Patty Weight
type: PropertyValue
value reference: Product Specifications

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Customer Satisfaction Rating
type: PropertyValue
value reference: Quality & Service

Beef Freshness Standard
type: PropertyValue
value reference: Product Quality

Mobile App Downloads
type: PropertyValue
value reference: Digital Engagement

Average Wait Time at Drive-Through
type: PropertyValue
value reference: Service Speed

Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

2026 Revenue Growth
type: PropertyValue
value reference: Financial Performance

Beef Freshness
type: PropertyValue
value reference: Ingredient Quality

Drive-Thru Technology Level
type: PropertyValue
value reference: Innovation

Average Burger Price
type: PropertyValue
value reference: Value & Pricing

Menu Item Customization Options
type: PropertyValue
value reference: Flexibility

New Restaurant Openings 2026
type: PropertyValue
value reference: Expansion

Chicken Sandwich Quality Focus
type: PropertyValue
value reference: Product Quality

Average Chicken Sandwich Price
type: PropertyValue
value reference: Pricing

2026 New Location Growth Target
type: PropertyValue
value reference: Expansion

Value Meal Price
type: PropertyValue
value reference: Pricing

Chicken Preparation Method
type: PropertyValue
value reference: Quality Standards

Drive-Thru AI Technology
type: PropertyValue
value reference: Innovation

Average Customer Transaction Time
type: PropertyValue
value reference: Efficiency

New Menu Items Per Year
type: PropertyValue
value reference: Menu Innovation

Drive-Thru Technology (2026)
type: PropertyValue
value reference: Technology & Innovation

New Location Expansion (2026)
type: PropertyValue
value reference: Growth & Expansion

Restaurant Design Innovation
type: PropertyValue
value reference: Brand Experience

Price Advantage for Value Seekers
type: PropertyValue
value reference: Pricing Comparison

Global Store Locations
type: PropertyValue
value reference: Accessibility

Quality Ranking (YouGov 2026)
type: PropertyValue
value reference: Quality Perception

Annual Operating Days
type: PropertyValue
value reference: Availability

Price Premium vs. Competitor
type: PropertyValue
value reference: Pricing

2025 Sales Tier
type: PropertyValue
value reference: Business Performance

International Presence
type: PropertyValue
value reference: Global Reach

US Restaurant Locations
type: PropertyValue
value reference: Accessibility

Global Market Presence
type: PropertyValue
value reference: Distribution

Breakfast Revenue Contribution
type: PropertyValue
value reference: Revenue Mix

Mobile Loyalty Program Users
type: PropertyValue
value reference: Customer Engagement

Menu Item Categories
type: PropertyValue
value reference: Product Offering

Brand Unaided Awareness (US)
type: PropertyValue
value reference: Brand Strength

Annual System-Wide Revenue
type: PropertyValue
value reference: Financial Performance

Average Transaction Time
type: PropertyValue
value reference: Service

Average Check Size
type: PropertyValue
value reference: Revenue Per Transaction

US Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Gen Z Customer Preference
type: PropertyValue
value reference: Demographic Appeal

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Market Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

US Location Count
type: PropertyValue
value reference: Availability

Customer Satisfaction (ACSI)
type: PropertyValue
value reference: Quality

Chicken Sandwich Price
type: PropertyValue
value reference: Price

Drive-Thru Speed
type: PropertyValue
value reference: Convenience

Menu Items Available
type: PropertyValue
value reference: Variety

Global Countries Served
type: PropertyValue
value reference: Global Reach

Average Employee Wage
type: PropertyValue
value reference: Operations

Average Beverage Customization Options
type: PropertyValue
value reference: Menu

Average Transaction Cost
type: PropertyValue
value reference: Pricing

Mobile App Order Penetration
type: PropertyValue
value reference: Technology

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition

U.S. Restaurant Locations
type: PropertyValue
value reference: Size & Scale

Classic Chicken Sandwich Price
type: PropertyValue
value reference: Pricing

Operating Days Per Week
type: PropertyValue
value reference: Availability

Average Meal Calorie Count
type: PropertyValue
value reference: Nutrition

Core Menu Items
type: PropertyValue
value reference: Menu

Annual U.S. Revenue
type: PropertyValue
value reference: Financial

Average Starting Wage
type: PropertyValue
value reference: Employment

Average Entrée Price (US)
type: PropertyValue
value reference: Pricing

Typical Meal Calories
type: PropertyValue
value reference: Nutrition

Order Fulfillment Speed
type: PropertyValue
value reference: Service Efficiency