Brevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automation workflows, better template design tools, and stronger integrations with 300+ apps compared to Brevo's 150+.
Brevo vs Mailchimp — Side-by-side comparison on A Versus B
Choose Brevo if you prioritize cost savings, need SMS and CRM built-in, and run simple to moderate email campaigns—it's ideal for startups, small businesses, and cost-conscious marketers. Choose Mailchimp if you require advanced automation, extensive integrations, premium templates, and sophisticated segmentation—it's better for growing companies, e-commerce businesses, and agencies handling complex campaigns.
All-in-one marketing automation platform combining email, SMS, CRM, and chat in one integrated solution.
User-friendly email marketing and basic automation platform designed for small businesses.
Structured comparison data for Brevo vs Mailchimp with 202 attributes.
Annual Cost Savings vs Constant Contact (10K contacts)
Ecommerce-Specific Abandoned Cart Feature
Contact List Size Limit (Standard Pricing)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Brevo vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Brevo vs Mailchimp.
Which platform is cheaper for small businesses with growing contact lists?
Brevo is significantly cheaper. At 10,000 contacts, Brevo costs $20/month vs Mailchimp's $145/month (87% savings). Even at 50,000 contacts, Brevo remains $20/month while Mailchimp jumps to $350/month. For a small business growing from 5,000 to 25,000 contacts over two years, Brevo saves approximately $3,900-5,200 annually.
Can I use SMS marketing on both platforms without extra costs?
Only Brevo includes SMS marketing in its base paid plan ($20/month covers both email and SMS). Mailchimp requires you to purchase SMS credits separately at $10-20 per month minimum, plus per-message costs starting at $0.07-0.10 per SMS. For a business sending 5,000 SMS/month, Mailchimp could cost $350-500/month extra.
Which platform is better for complex, multi-step email automation sequences?
Mailchimp excels with unlimited workflow steps, advanced conditional logic, and A/B testing capabilities. Brevo limits workflows to 15 steps maximum. If you need sequences with 30+ branching conditions based on user behavior, Mailchimp is the better choice. However, Brevo's 15-step limit covers 85% of typical business use cases.
Mailchimp offers 1,000+ professionally designed templates with a more polished drag-and-drop editor, while Brevo provides 200+ templates that are more basic in design. Mailchimp's templates are better optimized for mobile and conversion-focused designs. Brevo's templates are sufficient for standard newsletters but lack the sophistication needed for high-end e-commerce campaigns.
Which integrates better with e-commerce platforms?
Mailchimp has superior e-commerce integrations: native connectors for Shopify (27M+ shops), WooCommerce, BigCommerce, and cart abandonment features. Brevo integrates with e-commerce platforms but has fewer pre-built connectors and requires more manual setup. For Shopify stores specifically, Mailchimp's native integration provides better sync and automation than Brevo.