Klaviyo is a specialized email and SMS marketing platform with superior segmentation and automation capabilities, while Brevo is a broader marketing automation suite that combines email, SMS, CRM, and landing pages at a lower starting price. Klaviyo excels for e-commerce brands prioritizing advanced customer journeys, while Brevo suits businesses seeking an all-in-one solution.
Brevo vs Klaviyo — Side-by-side comparison on A Versus B
Choose Brevo if you need an affordable all-in-one marketing platform with built-in CRM, landing pages, and basic automation for small-to-medium businesses. Choose Klaviyo if you're a growth-focused e-commerce brand willing to pay premium pricing for advanced segmentation, predictive analytics, and sophisticated customer journey automation that directly impacts revenue.
All-in-one marketing automation platform with integrated CRM, SMS, and live chat.
E-commerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics.
Structured comparison data for Brevo vs Klaviyo with 201 attributes.
Annual Cost Savings vs Constant Contact (10K contacts)
Ecommerce-Specific Abandoned Cart Feature
Native Segmentation with Behavioral Triggers
Average eCommerce Email Revenue Per Send
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Mid-Tier Plan Monthly Cost (10k contacts)
Brevo vs Klaviyo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Brevo vs Klaviyo.
Which platform is better for e-commerce brands?
Klaviyo is the superior choice for e-commerce. It offers advanced behavioral segmentation, predictive analytics (Predictive Churn, Predicted LTV), multi-touch attribution to track revenue by campaign, and deeper Shopify/WooCommerce integrations. Brevo works for basic email marketing but lacks the revenue-focused analytics that drive DTC success.
Which is more cost-effective for SMS marketing?
Klaviyo is dramatically cheaper for SMS—at $0.01-$0.02 per message versus Brevo's $0.06-$0.10. For a brand sending 100,000 monthly SMS messages, Klaviyo costs $1,000-$2,000 while Brevo costs $6,000-$10,000. However, Brevo includes SMS credits in its base plan, while Klaviyo charges per-message separately.
Does Klaviyo have a CRM or do I need another tool?
Klaviyo has contact profiles and basic company data, but no full CRM. You'll need to integrate a CRM like HubSpot, Pipedrive, or Salesforce for pipeline management and sales workflows. Brevo includes a native CRM module, eliminating this additional cost and integration step.
Can I build landing pages with these platforms?
Brevo includes unlimited drag-and-drop landing pages in all plans. Klaviyo does not—you'll need third-party tools like Unbounce, Leadpages, or Instapage. If landing pages are central to your marketing, Brevo saves $30-$50/month and setup complexity.
Both offer 24/7 email support on paid plans. Klaviyo generally receives higher marks for support responsiveness (typically 2-4 hour response on paid plans) and deeper e-commerce expertise. Brevo's support is adequate but slower (4-8 hour average). Klaviyo's paid tier includes phone support; Brevo does not.