Amazon is a massive general marketplace with 300+ million products, competitive pricing, and fast 2-day shipping, while Etsy specializes in handmade and vintage items with 4.7 million active sellers focused on artisanal products. The choice depends on whether you prioritize convenience and selection (Amazon) or unique, creator-made goods (Etsy).
Amazon vs Etsy — Side-by-side comparison on A Versus B
Choose Amazon if you need fast delivery, competitive prices, extensive product selection, and consistent customer support for everyday items. Choose Etsy if you're seeking unique, handmade, vintage, or artisanal products with a focus on supporting independent creators and small businesses, even at premium prices.
Global e-commerce and cloud services marketplace with 500M+ products across all categories.
Specialized marketplace for 90+ million handmade, vintage, and artisanal products.
Structured comparison data for Amazon vs Etsy with 191 attributes.
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Amazon vs Etsy — Attribute Category Vocabulary
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No. Amazon typically offers lower prices due to economies of scale, bulk purchasing, and intense competition. Etsy prices are higher because items are often handmade, unique, or vintage, reflecting the creator's labor and materials. On Etsy, you're paying a premium for exclusivity and supporting independent makers.
Amazon is significantly faster. Prime members receive 2-day shipping on 200+ million items, while Etsy typically takes 3-7 days or longer because items are often made-to-order or shipped from individual sellers. International Etsy orders can take 2-4 weeks.
Yes, but Amazon offers stronger protections. Amazon guarantees 30-day returns on most items with free return shipping. Etsy's return policy is seller-determined; some offer 14-30 days, while others have no returns for custom/handmade items. Amazon's approach is more buyer-friendly.
Which is better for finding unique items?
Etsy is vastly superior for unique, one-of-a-kind items. With 4.7 million sellers specializing in handmade and vintage goods, you'll find custom jewelry, vintage clothing, artisanal home décor, and personalized gifts unavailable on Amazon. Amazon's focus is on mass-market products.
Amazon is generally safer for transactions because it guarantees buyer protection, handles disputes directly, and has stricter seller vetting. Etsy relies more on individual seller reputation; while most are trustworthy, you're placing more faith in the seller's rating. Both use secure payment processing, but Amazon's guarantee is stronger.