ActiveCampaign is a full-featured CRM-integrated marketing automation platform suited for B2B and multi-channel campaigns, while Klaviyo specializes in eCommerce email marketing with $72 average revenue per email sent and superior Shopify/WooCommerce integration. Choose based on your industry: B2B/enterprise needs ActiveCampaign; eCommerce DTC brands should choose Klaviyo.
ActiveCampaign vs Klaviyo — Side-by-side comparison on A Versus B
Choose ActiveCampaign if you need enterprise-grade CRM, complex B2B lead scoring, multi-channel automation (SMS, calls, chat), or operate across diverse industries. Choose Klaviyo if you're an eCommerce or DTC brand prioritizing email revenue optimization, Shopify integration, and purchase-triggered automation—Klaviyo's $72 per email revenue attribution demonstrates its strength in this vertical.
All-in-one CRM platform with marketing automation, sales tools, and customer service features for small to mid-sized businesses.
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
ActiveCampaign vs Klaviyo — Comparison Data
Structured comparison data for ActiveCampaign vs Klaviyo with 238 attributes.
Average eCommerce Email Revenue Per Send
Starting Monthly Price (Annual Commitment)
Marketing Automation Workflows (Pre-built)
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Mid-Tier Plan Monthly Cost (10k contacts)
ActiveCampaign vs Klaviyo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Klaviyo.
Which platform is better for eCommerce businesses?
Klaviyo is the clear winner for eCommerce and DTC brands. It delivers $72 average revenue per email sent through deep Shopify/WooCommerce integration and purchase-event segmentation. ActiveCampaign is better suited for B2B companies needing CRM depth and complex sales automation.
What is the average ROI for eCommerce email automation?
According to Litmus's 2025 Email Marketing ROI Report, eCommerce email automation drives an average 4,200% ROI on platform spend. Both ActiveCampaign and Klaviyo support automation workflows (cart abandonment, post-purchase, win-back), but Klaviyo's specialization in eCommerce yields higher revenue attribution.
Which platform has better CRM and lead scoring?
ActiveCampaign edges out Klaviyo significantly in CRM depth and B2B-style lead scoring. ActiveCampaign is built for complex sales cycles with advanced lead tracking and deal management, making it the stronger choice for high-AOV B2B brands. Klaviyo focuses on behavioral segmentation for eCommerce rather than B2B lead nurturing.
What are the starting prices and how do they scale?
Both platforms start at $20/month for 500 contacts. ActiveCampaign scales to $700+/month at 100K contacts. Pricing for Klaviyo varies by plan features, but both platforms offer comparable entry-level pricing with scaling based on contact count and feature tier.
Yes. US Tech Automations offers unified workflows between Klaviyo and ActiveCampaign, preventing data silos when teams run both platforms or migrate between them. This hybrid approach allows businesses to leverage Klaviyo's eCommerce strength while maintaining ActiveCampaign's CRM and multi-channel capabilities.