HubSpot offers a more comprehensive all-in-one platform with stronger native marketing automation and CRM integration, while ActiveCampaign provides superior automation workflows, better affordability for small teams, and deeper third-party integrations at lower price points.
ActiveCampaign vs HubSpot — Side-by-side comparison on A Versus B
Choose HubSpot if you need an all-in-one platform with best-in-class marketing automation, landing pages, and superior deliverability for growing teams scaling from startup to enterprise. Choose ActiveCampaign if you prioritize advanced workflow customization, unlimited automations at every tier, 1,200+ native integrations, and want to minimize costs while building a powerful marketing stack—ideal for agencies, SMBs, and integration-heavy operations.
Enterprise-grade CRM and marketing automation platform with advanced workflow automation and sales tools.
All-in-one CRM platform with integrated marketing, sales, and service hubs.
Native Marketing Automation Capabilities
Customer Support Response Time (Premium)
ActiveCampaign vs HubSpot — Comparison Data
Structured comparison data for ActiveCampaign vs HubSpot with 280 attributes.
Average eCommerce Email Revenue Per Send
Starting Monthly Price (Annual Commitment)
Marketing Automation Workflows (Pre-built)
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
ActiveCampaign vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs HubSpot.
Which platform is better for agencies managing multiple clients?
ActiveCampaign is superior for agencies due to built-in sub-accounts at the Professional tier ($49/month), unlimited automations on all plans, and 1,200+ integrations. HubSpot requires higher tiers ($1,200+/month) for multi-user collaboration and offers fewer integrations, making it more expensive to scale for agency operations.
Does HubSpot or ActiveCampaign have better email deliverability?
HubSpot delivers 99.2% vs ActiveCampaign's 98.5%—a 0.7 percentage point advantage. HubSpot includes built-in IP warming and reputation management. For high-volume senders prioritizing inbox placement, HubSpot's native infrastructure is more optimized; ActiveCampaign is still industry-strong but requires more manual configuration.
Can I build landing pages without leaving the platform?
HubSpot includes a native landing page builder with drag-drop templates. ActiveCampaign does not have this feature and requires third-party tools like Unbounce, Leadpages, or WordPress integration, adding to your monthly stack cost and workflow complexity.
Which offers better automation capabilities?
ActiveCampaign excels in workflow customization with unlimited automations at every price tier and advanced conditional logic. HubSpot offers more accessible automation with stronger visual builders, but limits workflows by plan tier. ActiveCampaign wins for power users; HubSpot wins for ease of use.
What's the true total cost of ownership for small teams?
ActiveCampaign: $9-49/month for core CRM + automation. HubSpot: $50-800+/month depending on tier and hub additions. For teams needing landing pages, HubSpot may cost $50-150/month vs ActiveCampaign's $49 + $30-50/month for landing page tools, but HubSpot provides better unified reporting. ActiveCampaign is cheaper if you already use third-party tools.