ActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
ActiveCampaign vs Brevo — Side-by-side comparison on A Versus B
Choose ActiveCampaign if you need advanced CRM functionality, complex marketing automation, and are building a sophisticated sales and marketing operation for mid-market B2B companies. Choose Brevo if you're a small business or startup prioritizing affordability, simplicity, and want SMS marketing bundled with email without unnecessary complexity.
Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
Affordable email marketing and SMS platform designed for small businesses and startups.
ActiveCampaign vs Brevo — Comparison Data
Structured comparison data for ActiveCampaign vs Brevo with 171 attributes.
Average eCommerce Email Revenue Per Send
Starting Monthly Price (Annual Commitment)
Marketing Automation Workflows (Pre-built)
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Annual Cost Savings vs Constant Contact (10K contacts)
Ecommerce-Specific Abandoned Cart Feature
ActiveCampaign vs Brevo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Brevo.
Which platform is better for email marketing?
ActiveCampaign excels for sophisticated, multi-step email sequences with advanced conditional logic and behavioral triggers. Brevo is better for straightforward email campaigns and newsletters due to its simplicity. Both have strong deliverability (98%+ inbox placement).
Yes, if you need CRM, sales automation, and complex customer journeys. The learning curve (8/10) pays off for B2B and mid-market companies. For simple email blasts, Brevo's ease of use (3/10 difficulty) makes it the better value.
How much does SMS marketing add to the total cost?
ActiveCampaign charges $10-50/month extra for SMS depending on volume. Brevo includes SMS in most paid plans, making it 30-50% cheaper if SMS is essential. This is a significant cost difference for businesses needing both channels.
ActiveCampaign offers 24/7 phone support on higher tiers and extensive documentation. Brevo provides email/chat support with slower response times (24-48 hours). ActiveCampaign is superior for support-heavy implementations.
Brevo scales contact volume well (unlimited on some plans), but lacks advanced CRM and automation features needed for enterprise operations. Migration to ActiveCampaign is common as companies exceed 50,000+ contacts and need sales pipeline management.