YouTube dominates with 2.7 billion monthly users and vastly superior content library, while Rumble focuses on free speech with 75 million monthly users and lower moderation, appealing to creators seeking less content restriction.
YouTube vs Rumble — Side-by-side comparison on A Versus B
Free video-sharing platform with 800+ million hours of user-generated, professional, and premium content.
Free speech-focused video platform with 75 million monthly users and 50-50 creator revenue sharing.
Monthly Active Users. Creator Revenue Share Model. Content Moderation Approach. Average Creator Monthly Earnings (1M subscribers). Content Library Size. Founding Year. Ad Network Integration
YouTube is the clear winner for most creators and viewers due to its massive audience, superior monetization potential, and established advertising infrastructure. Choose YouTube if you need maximum earning potential and audience reach. Choose Rumble if you prioritize creative freedom, minimal content moderation, and fair revenue splitting with creators—accepting lower overall earnings and audience size.
YouTube: AI-powered Recommendations | Rumble: N/A
YouTube: Stable parent (Alphabet) | Rumble: N/A
YouTube: 4,000 hours (last 12 months) | Rumble: N/A
YouTube: 30-180 days (evergreen potential) | Rumble: N/A
YouTube: 1,000 subscribers | Rumble: N/A
YouTube: 10 minutes - unlimited | Rumble: N/A
Algorithm Accessibility for New Creators
YouTube: $0 (free with ads) | Rumble: N/A
YouTube: Yes—shows overlay recommendations | Rumble: N/A
YouTube: 1,000 subscribers + 4,000 watch hours | Rumble: N/A
YouTube: Basic comments & community features | Rumble: N/A
YouTube: Strict (bans misinformation, hate speech, controversial politics) | Rumble: Lenient (allows alternative viewpoints, political commentary)
YouTube: 31 countries (as of March 2026) | Rumble: Limited rollout
Minimum Subscriber Requirement for Monetization
YouTube: 93% (recommendation engine) | Rumble: N/A
YouTube: No (external links only) | Rumble: N/A
YouTube: 4.8% (educational content) | Rumble: N/A
YouTube: $31.5B (YouTube advertising revenue) | Rumble: N/A
YouTube: 500+ hours/minute | Rumble: N/A
YouTube: 2,700 million | Rumble: 75 million
YouTube: $13.99 (YouTube Premium) | Rumble: N/A
Monetization Eligibility (Followers Required)
YouTube: 800+ million | Rumble: 15+ million
YouTube: 1,000 subscribers + 4,000 watch hours | Rumble: None - monetize from day one
YouTube: Strict with demonetization enforcement | Rumble: Minimal - legal content focus only
Estimated Creator Annual Earnings (1M subscribers)
YouTube: 800+ million hours | Rumble: N/A
YouTube: 2,500+ (monthly active users) | Rumble: N/A
How to choose between YouTube and Rumble
YouTube vs Rumble — Structured Comparison Data
Machine-readable comparison dataset for YouTube vs Rumble. Contains 85 attribute comparisons, 5 FAQ pairs.
YouTube vs Rumble — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for YouTube vs Rumble.
Can I make money on Rumble faster than YouTube?
Yes. Rumble allows monetization from day one with no subscriber or watch hour requirements, while YouTube requires 1,000 subscribers and 4,000 watch hours within 90 days. However, YouTube's larger advertiser base means higher per-view earnings ($2-$10 CPM vs $0.25-$1 on Rumble), so total monthly income is typically higher on YouTube even with fewer views.
What happens if my content gets demonetized on YouTube?
YouTube demonetizes videos violating community guidelines (violence, misinformation, hate speech, etc.), removing ad revenue. Rumble has minimal content moderation, so demonetization is rare—only removed if content is illegal. Many creators move to Rumble to avoid YouTube's stricter policies, though they face lower earnings due to smaller audience and advertiser base.
Which platform has better discoverability for new creators?
YouTube has significantly better discoverability thanks to its sophisticated recommendation algorithm serving 2.7 billion users daily. Rumble's algorithm is less developed, making organic growth slower. However, Rumble's smaller, tight-knit community means less competition—a new creator might rank higher in niche categories on Rumble than YouTube.
Is Rumble actually gaining creators from YouTube?
Yes. Since 2020, Rumble has grown from 5 million to 75 million monthly users. Conservative and alternative-perspective creators have migrated due to YouTube demonetization concerns. However, YouTube still dominates with 2.7 billion users, and most creators maintain presence on both platforms rather than switching entirely.
Which platform is better for building a sustainable income?
YouTube offers sustainable income for creators with significant audiences due to higher CPM rates and multiple revenue streams (ads, memberships, Super Chat). A channel with 100K subscribers can earn $500-$3,000/month on YouTube vs $50-$300/month on Rumble. Rumble is better for maximizing revenue share percentage (50% vs 45%), but only if you have substantial traffic.
How to Choose Between YouTube and Rumble
Monthly Active Users: YouTube has 2.7 billion, while Rumble has 75 million.
Creator Revenue Share Model: YouTube has 55% YouTube, 45% creator (standard), while Rumble has 50% Rumble, 50% creator.
Content Moderation Approach: YouTube has Strict (community guidelines with demonetization), while Rumble has Minimal (focus on legal content only).
Consider: Average Creator Monthly Earnings (1M subscribers)
Average Creator Monthly Earnings (1M subscribers): YouTube has $10,000-$50,000, while Rumble has $2,000-$8,000.
Content Library Size: YouTube has 800+ million videos, while Rumble has 15+ million videos.
Founding Year: YouTube has 2005, while Rumble has 2013.
Ad Network Integration: YouTube has Google Ads (dominant reach), while Rumble has Growing independent network.