WordPress powers 43% of all websites and offers unlimited customization through plugins and themes. Wix is a drag-and-drop website builder requiring no coding knowledge. WordPress is more powerful; Wix is easier for non-technical users.
WordPress vs Wix — Side-by-side comparison on A Versus B
Open-source self-hosted CMS offering complete customization and ownership
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Market Share. Ease of Use. Customization. SEO Control. Cost (basic)
WordPress for scalability, SEO, and advanced customization. Wix for beginners who want a quick, easy website without technical skills.
WordPress: $100-200 (hosting only) | Wix: $120-216 (all-in-one)
WordPress: 6.9 (RC 7.0 March 2026) | Wix: Wix Studio with AI tools
WordPress: Self-hosted (user managed) | Wix: Fully managed (included)
WordPress: $4 (WordPress.com) + $20-100 hosting | Wix: N/A
WordPress: $260-2200+ (hosting, plugins, maintenance) | Wix: N/A
WordPress: $4 (managed) / $0 (self-hosted) | Wix: N/A
WordPress: Yes - requires plugins for advanced features | Wix: N/A
WordPress: Yes - Yjs CRDT engine in WP 7.0 | Wix: N/A
WordPress: 2.5-4.0s (varies with plugins) | Wix: N/A
WordPress: Partial - WordPress 7.0 adds core AI (plugin-dependent before) | Wix: N/A
WordPress: Via plugins (WooCommerce, MemberPress) | Wix: N/A
WordPress: 90,000+ themes | Wix: 900+ templates
WordPress: 43% of all websites (self-hosted instances) | Wix: N/A
WordPress: 100% (you keep all) | Wix: N/A
WordPress: Easy via XML export (9/10) | Wix: N/A
WordPress: 2-5 hours (updates, security, backups) | Wix: N/A
WordPress: 2-3% via Stripe/PayPal plugins | Wix: N/A
WordPress: 7-21 days | Wix: 30 minutes (average first store)
WordPress: 10 (full code access) | Wix: N/A
WordPress: You manage updates, SSL, backups | Wix: N/A
WordPress: $240 + hosting ($10-50/month) | Wix: N/A
WordPress: Beginner (0-6 months experience) | Wix: N/A
Reported Security Vulnerabilities (2024)
WordPress: 156 plugin/theme CVEs | Wix: N/A
WordPress: Extensive—drag-drop, theme customizer, page builders | Wix: N/A
WordPress: $5-15 (hosting only) | Wix: $17
WordPress: Intermediate to Advanced | Wix: Beginner (no coding needed)
WordPress: Full export capability | Wix: Limited/difficult to export
WordPress: Full (robots.txt, schema, redirects) | Wix: Basic (limited control)
WordPress: 20-40 hours (with learning) | Wix: 0.5-1 hour
WordPress: $5-15 hosting | Wix: $16/month
WordPress: $180-360 (hosting only) | Wix: $576-3,564
WordPress: 10,000+ free & premium | Wix: 900+ Wix-designed
WordPress: 60,000+ plugins | Wix: 250+ apps
WordPress: Unlimited (WooCommerce) | Wix: Up to 50,000
WordPress: 1.5-2.5 seconds (optimized) | Wix: 2.5-3.5 seconds
WordPress: $0 (self-hosted, domain only) | Wix: N/A
WordPress: $25-50/month (WP Engine, Kinsta managed hosting) | Wix: N/A
WordPress: 2-4 hours (theme selection, plugin setup) | Wix: N/A
WordPress: 38% (WooCommerce dominates) | Wix: N/A
WordPress: 99% (varies by host) | Wix: N/A
WordPress: 30-60 minutes | Wix: 0.5-2 hours
WordPress: 60,000+ available themes | Wix: N/A
WordPress: $100-200 (domain + basic hosting) | Wix: N/A
WordPress: 9/10 (full control + advanced plugins) | Wix: N/A
WordPress: 10/10 (complete ownership & backup) | Wix: Difficult to export, vendor lock-in
WordPress: 43% | Wix: 2.5-3% of all websites
WordPress: 2.9% + $0.30 (Stripe) | Wix: N/A
WordPress: 58,000+ plugins | Wix: 200+ Wix apps
WordPress: Depends on host (typically 99.9%) | Wix: N/A
WordPress: Community forums + paid support | Wix: N/A
WordPress: Complete control via robots.txt, .htaccess, code injection | Wix: N/A
WordPress: $3-10/month + free software | Wix: $14
WordPress: 58,000+ plugins + 10,000+ themes | Wix: N/A
WordPress: No, separate purchase | Wix: Yes (included in all plans)
WordPress: Yes, completely free | Wix: N/A
WordPress: Requires plugins (WooCommerce, MemberPress) | Wix: N/A
WordPress: N/A | Wix: $29/month (Core plan)
WordPress: N/A | Wix: Available with limitations
WordPress: N/A | Wix: Built-in social media and SEO tools
WordPress: N/A | Wix: Functional, highly customizable
WordPress: N/A | Wix: Unlimited on most plans
WordPress: N/A | Wix: Advanced (Aria, greater variety)
WordPress: N/A | Wix: 0% (on Wix Payments)
WordPress: N/A | Wix: Beginner (Visual drag-drop)
WordPress: N/A | Wix: $27/month (Business Basic)
WordPress: N/A | Wix: Basic; supports 100s of pages effectively
WordPress: N/A | Wix: Limited custom code in specific areas only
WordPress: N/A | Wix: Basic AI copywriting and simple design suggestions
WordPress: N/A | Wix: Integrated with reliable uptime; basic SEO controls
WordPress: N/A | Wix: $39/month (advanced e-commerce)
WordPress: N/A | Wix: High freedom with drag-and-drop
WordPress: N/A | Wix: Basic (Advanced at $39+)
WordPress: N/A | Wix: Very intuitive, drag-and-drop
WordPress: N/A | Wix: Micro to small business
WordPress: N/A | Wix: Advanced with automated tax, shipping, inventory
WordPress: N/A | Wix: Moderate; requires learning curve
WordPress: N/A | Wix: Advanced SEO, analytics, and integrations
WordPress: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
WordPress: N/A | Wix: AI Writer, design suggestions, image optimization
WordPress: N/A | Wix: Yes, chat and email
WordPress: N/A | Wix: Included with e-commerce plans
WordPress: N/A | Wix: $16/month (annual billing)
WordPress: N/A | Wix: 2-4 hours (premium)
WordPress: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
WordPress: N/A | Wix: Full-featured mobile editor
WordPress: N/A | Wix: $27 (Business plan)
WordPress: N/A | Wix: $324 (plans) + $2,900 (fees)
WordPress: N/A | Wix: Yes (with branding)
WordPress: N/A | Wix: 250+ app market integrations
WordPress: N/A | Wix: Limited (plans $27+/month)
WordPress: N/A | Wix: 2.7% + $0.30 per transaction
WordPress: N/A | Wix: Limited REST API only
WordPress: N/A | Wix: Limited to Facebook & Instagram
WordPress: N/A | Wix: Included in all plans
WordPress: N/A | Wix: Unlimited on Premium+ plans
WordPress: N/A | Wix: Variable quality, requires curation
WordPress: N/A | Wix: ~1,500 apps in App Market
WordPress: N/A | Wix: Extra cost ($8.80/month for SEO Wiz)
WordPress: N/A | Wix: 500+ in App Market
WordPress: N/A | Wix: Unlimited products
WordPress: N/A | Wix: AI-powered SEO assistant with recommendations
WordPress: N/A | Wix: Full-page element positioning (complete freedom)
WordPress: N/A | Wix: 70+ payment providers
WordPress: N/A | Wix: Yes, limited features
WordPress: N/A | Wix: Template effects, limited custom animations
WordPress: N/A | Wix: 12+ (Stripe, PayPal, Square, etc.)
WordPress: N/A | Wix: Velo (JavaScript-only, proprietary API)
WordPress: N/A | Wix: $27-42 (for ecommerce features)
WordPress: N/A | Wix: 1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)
WordPress: N/A | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
WordPress: N/A | Wix: 80+ built-in templates
WordPress: N/A | Wix: 1 (None: fully visual interface)
WordPress: N/A | Wix: Yes (no limit across all plans)
WordPress vs Wix — Structured Comparison Data
Machine-readable comparison dataset for WordPress vs Wix. Contains 199 attribute comparisons, 3 FAQ pairs.
WordPress vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for WordPress vs Wix.
WordPress gives you significantly more SEO control through plugins like Yoast and Rank Math. Wix has improved its SEO but still lags behind WordPress.
Yes, but it requires manually migrating content. It's not a simple automated process.
Wix offers all-in-one pricing starting around $14/month with hosting included, while WordPress.org is free but requires you to pay separately for hosting ($3-15/month), domain ($10-15/year), and premium plugins/themes. For beginners, Wix's transparency makes budgeting easier, but WordPress becomes more cost-effective at scale or when you need advanced customization without premium plugin costs.
Market Share: WordPress has 43% of web, while Wix has ~3% of web.
Ease of Use: WordPress has Moderate, while Wix has Very Easy.
Customization: WordPress has Unlimited, while Wix has Limited.
SEO Control: WordPress has Full, while Wix has Limited.
Cost (basic): WordPress has ~$5-15/mo hosting, while Wix has $16-45/mo.