WooCommerce is a self-hosted, open-source ecommerce plugin requiring technical setup but offering unlimited customization and lower transaction fees, while Wix is an all-in-one SaaS platform with built-in hosting, drag-and-drop simplicity, and higher transaction costs but zero technical maintenance.
WooCommerce vs Wix — Side-by-side comparison on A Versus B
Open-source WordPress ecommerce plugin requiring self-hosting with extensive customization capabilities.
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Hosting & Setup. Transaction Fees. Monthly Cost (Basic). Technical Skill Required. Customization Flexibility. Payment Gateway Options. Mobile-Responsive Templates
Choose WooCommerce if you need maximum customization, integration options, and scalability for growing stores with technical support available. Choose Wix if you prioritize ease-of-use, fast setup (under 30 minutes), and don't mind higher transaction fees or limited extensibility.
WooCommerce: ~$5 (hosting) | Wix: $27/month
WooCommerce: Self-Hosted Open-Source | Wix: N/A
WooCommerce: Requires custom engineering | Wix: N/A
WooCommerce: 50+ (Stripe, PayPal, Square, Authorize.net, etc.) | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
WooCommerce: Core features only | Wix: N/A
WooCommerce: 3-7 days | Wix: 0.5-2 hours
WooCommerce: 1000+ WooCommerce extensions | Wix: 200+ Wix apps
WooCommerce: 50,000 (practical limit) | Wix: N/A
WooCommerce: 5-10 (plugin-dependent) | Wix: N/A
Developer Resources (Stack Overflow Tags)
WooCommerce: 185,000+ questions | Wix: N/A
WooCommerce: 2% (with Stripe/PayPal) | Wix: 2.9% + $0.30
WooCommerce: $3-10 (hosting only) | Wix: $27 (Business plan)
WooCommerce: 4-8 hours (learning curve) | Wix: 0.5-1 hour
WooCommerce: 5,000+ plugins and extensions | Wix: 300+ Wix Apps
WooCommerce: Full export capability, own data | Wix: Difficult to export, vendor lock-in
WooCommerce: $156 (hosting) + $2,000 (fees) | Wix: $324 (plans) + $2,900 (fees)
WooCommerce: 2.9% + $0.30 (via Stripe/PayPal) | Wix: 1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)
WooCommerce: $0 (plus hosting $50-200/year) | Wix: $14
WooCommerce: 500+ (from ecosystem) | Wix: N/A
WooCommerce: 20-40 hours (requires technical setup) | Wix: N/A
WooCommerce: 10+ million active stores | Wix: N/A
WooCommerce: Community-based, no official phone support | Wix: N/A
WooCommerce: 38% | Wix: 2.5-3% of all websites
Community Size (Stack Exchange questions)
WooCommerce: 2.9% + $0.30 (Stripe) to 0% (PayPal alternative) | Wix: N/A
WooCommerce: 99.9% (hosting dependent) | Wix: N/A
WooCommerce: 70,000+ WordPress plugins (broader) | Wix: N/A
WooCommerce: 4-8 hours (requires hosting + WordPress setup) | Wix: N/A
WooCommerce: Full PHP/JavaScript access to all code | Wix: N/A
WooCommerce: 200+ via WooCommerce Payments + plugins | Wix: 50+ gateways
WooCommerce: Requires third-party payment processor (not built-in) | Wix: N/A
WooCommerce: 0% (processor rates 2.7-2.9%) | Wix: N/A
WooCommerce: $0 (hosting extra: $3-50) | Wix: N/A
WooCommerce: 58,000+ WooCommerce extensions | Wix: N/A
WooCommerce: No (self-hosted or third-party required) | Wix: Yes (included in all plans)
WooCommerce: $0-50 (Let's Encrypt free or paid premium) | Wix: N/A
WooCommerce: 10 (full code access) | Wix: High freedom with drag-and-drop
WooCommerce: $10-50 (hosting only; plugin free) | Wix: $27-42 (for ecommerce features)
WooCommerce: 120-300 minutes (2-5 days with setup) | Wix: 30 minutes (average first store)
WooCommerce: 200+ premium + free themes | Wix: 80+ built-in templates
WooCommerce: 3.5 (Medium-High: WordPress + PHP knowledge helpful) | Wix: 1 (None: fully visual interface)
WooCommerce: Yes (depends only on hosting) | Wix: Yes (no limit across all plans)
WooCommerce: N/A | Wix: $29/month (Core plan)
WooCommerce: N/A | Wix: Available with limitations
WooCommerce: N/A | Wix: Built-in social media and SEO tools
WooCommerce: N/A | Wix: Functional, highly customizable
WooCommerce: N/A | Wix: $120-216 (all-in-one)
WooCommerce: N/A | Wix: Wix Studio with AI tools
WooCommerce: N/A | Wix: Fully managed (included)
WooCommerce: N/A | Wix: Unlimited on most plans
WooCommerce: N/A | Wix: Yes, native tools
WooCommerce: N/A | Wix: Advanced (Aria, greater variety)
WooCommerce: N/A | Wix: 0% (on Wix Payments)
WooCommerce: N/A | Wix: Beginner (Visual drag-drop)
WooCommerce: N/A | Wix: $27/month (Business Basic)
WooCommerce: N/A | Wix: Basic; supports 100s of pages effectively
WooCommerce: N/A | Wix: Limited custom code in specific areas only
WooCommerce: N/A | Wix: Basic AI copywriting and simple design suggestions
WooCommerce: N/A | Wix: Integrated with reliable uptime; basic SEO controls
WooCommerce: N/A | Wix: $39/month (advanced e-commerce)
WooCommerce: N/A | Wix: Basic (Advanced at $39+)
WooCommerce: N/A | Wix: Very intuitive, drag-and-drop
WooCommerce: N/A | Wix: Micro to small business
WooCommerce: N/A | Wix: Advanced with automated tax, shipping, inventory
WooCommerce: N/A | Wix: Moderate; requires learning curve
WooCommerce: N/A | Wix: Advanced SEO, analytics, and integrations
WooCommerce: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
WooCommerce: N/A | Wix: AI Writer, design suggestions, image optimization
WooCommerce: N/A | Wix: Yes, chat and email
WooCommerce: N/A | Wix: Included with e-commerce plans
WooCommerce: N/A | Wix: $16/month (annual billing)
WooCommerce: N/A | Wix: 2-4 hours (premium)
WooCommerce: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
WooCommerce: N/A | Wix: Full-featured mobile editor
WooCommerce: N/A | Wix: $14/month (Basic)
WooCommerce: N/A | Wix: Yes (with branding)
WooCommerce: N/A | Wix: 250+ app market integrations
WooCommerce: N/A | Wix: Limited (plans $27+/month)
WooCommerce: N/A | Wix: Beginner (no coding needed)
WooCommerce: N/A | Wix: Limited/difficult to export
WooCommerce: N/A | Wix: Basic (limited control)
WooCommerce: N/A | Wix: 900+ Wix-designed
WooCommerce: N/A | Wix: 2.7% + $0.30 per transaction
WooCommerce: N/A | Wix: Limited REST API only
WooCommerce: N/A | Wix: Limited to Facebook & Instagram
WooCommerce: N/A | Wix: Included in all plans
WooCommerce: N/A | Wix: Full-featured app
WooCommerce: N/A | Wix: Unlimited on Premium+ plans
WooCommerce: N/A | Wix: Variable quality, requires curation
WooCommerce: N/A | Wix: ~1,500 apps in App Market
WooCommerce: N/A | Wix: Extra cost ($8.80/month for SEO Wiz)
WooCommerce: N/A | Wix: 500+ in App Market
WooCommerce: N/A | Wix: Unlimited products
WooCommerce: N/A | Wix: AI-powered SEO assistant with recommendations
WooCommerce: N/A | Wix: Full-page element positioning (complete freedom)
WooCommerce: N/A | Wix: 70+ payment providers
WooCommerce: N/A | Wix: Yes, limited features
WooCommerce: N/A | Wix: Template effects, limited custom animations
WooCommerce: N/A | Wix: 12+ (Stripe, PayPal, Square, etc.)
WooCommerce: N/A | Wix: Velo (JavaScript-only, proprietary API)
How to choose between WooCommerce and Wix
WooCommerce vs Wix — Structured Comparison Data
Machine-readable comparison dataset for WooCommerce vs Wix. Contains 181 attribute comparisons, 5 FAQ pairs.
WooCommerce vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for WooCommerce vs Wix.
Which is cheaper for a small store with 100 products?
WooCommerce is typically $10-30/month cheaper. A WooCommerce store on shared hosting ($12/month) costs $144/year, while Wix Business plan ($27/month) costs $324/year—a 55% difference. However, WooCommerce requires more time investment; add ~10 hours setup at $50/hour professional rate = $500 total cost.
Can I switch from Wix to WooCommerce later?
Yes, but it requires exporting product data (product names, descriptions, pricing) from Wix and importing into WooCommerce. Wix allows CSV exports of products, but customer data, orders, and reviews must be manually transferred. Expect 5-15 hours of work depending on store size.
Wix guarantees 99.9% uptime SLA and auto-scales infrastructure. WooCommerce depends on your hosting provider—premium hosting ($50-200/month) can handle 100,000+ monthly visitors, but shared hosting ($12/month) struggles above 50,000 visitors. For stores expecting 1M+ annual visits, WooCommerce on enterprise hosting is more cost-effective.
WooCommerce is superior for dropshipping due to 50+ inventory management integrations (Oberlo, Woo DSers, AutoDS) and unlimited product syncing. Wix supports basic dropshipping (via Printful, Teelaunch) but limits custom automation. WooCommerce also offers better multi-channel selling (Amazon, eBay sync).
What if I need custom features not available in templates?
WooCommerce allows custom code via child themes, PHP plugins, and JavaScript—unlimited possibilities. Wix restricts custom code to Velo (JavaScript API) on higher plans, limiting deep integrations. For complex features (custom checkout flows, proprietary logic), WooCommerce is the only viable option.
How to Choose Between WooCommerce and Wix
Hosting & Setup: WooCommerce has Self-hosted (requires WordPress hosting ~$10-50/month), while Wix has Fully hosted (included in plan).
Transaction Fees: WooCommerce has 2.9% + $0.30 (Stripe/PayPal optional integrations), while Wix has 2.9% + $0.30 on standard plans; 1.5% + $0.15 on Wix Payments.
Monthly Cost (Basic): WooCommerce has $0 (plugin free) + $10-50 hosting = $10-50, while Wix has $27-42 (Business plan required for ecommerce).
Technical Skill Required: WooCommerce has Medium-High (requires WordPress knowledge), while Wix has None (drag-and-drop interface).
Customization Flexibility: WooCommerce has Unlimited (open-source, 1000+ extensions), while Wix has Limited (template-based, ~200 apps).
Payment Gateway Options: WooCommerce has 50+ integrations (Stripe, PayPal, Square, etc.), while Wix has 20+ integrations (Wix Payments prioritized).
Mobile-Responsive Templates: WooCommerce has 200+ ecommerce themes available, while Wix has 80+ ecommerce templates included.