WooCommerce is a self-hosted WordPress plugin offering maximum customization and lower transaction fees (2%) but requires technical knowledge and server management, while Wix is an all-in-one hosted platform with no coding needed and built-in hosting but charges 2.9% + $0.30 per transaction and limits customization.
WooCommerce vs Wix — Side-by-side comparison on A Versus B
Free, open-source WordPress e-commerce plugin with unlimited customization and scalability.
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Transaction Fees. Setup Difficulty. Hosting Included. Customization Flexibility. Monthly Cost (Basic Plan). SEO Control. Migration Difficulty
Choose WooCommerce if you're technically capable, value lower long-term costs, need unlimited customization, or plan to scale significantly—ideal for established businesses and developers. Choose Wix if you want a no-setup solution, don't mind higher fees for convenience, need hosted reliability without management, or are starting a small business with minimal technical skills.
WooCommerce: ~$5 (hosting) | Wix: $27/month
WooCommerce: Self-Hosted Open-Source | Wix: N/A
WooCommerce: Requires custom engineering | Wix: N/A
WooCommerce: 50+ (Stripe, PayPal, Square, Authorize.net, etc.) | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
WooCommerce: Core features only | Wix: N/A
WooCommerce: 3-7 days | Wix: 0.5-2 hours
WooCommerce: 1000+ WooCommerce extensions | Wix: 200+ Wix apps
WooCommerce: 50,000 (practical limit) | Wix: N/A
WooCommerce: 5-10 (plugin-dependent) | Wix: N/A
Developer Resources (Stack Overflow Tags)
WooCommerce: 185,000+ questions | Wix: N/A
WooCommerce: 2% (with Stripe/PayPal) | Wix: 2.9% + $0.30
WooCommerce: $3-10 (hosting only) | Wix: $27 (Business plan)
WooCommerce: 4-8 hours (learning curve) | Wix: 0.5-1 hour
WooCommerce: 5,000+ plugins and extensions | Wix: 300+ Wix Apps
WooCommerce: Full export capability, own data | Wix: Difficult to export, vendor lock-in
WooCommerce: $156 (hosting) + $2,000 (fees) | Wix: $324 (plans) + $2,900 (fees)
WooCommerce: $0 (plus hosting $50-200/year) | Wix: $14
WooCommerce: 500+ (from ecosystem) | Wix: N/A
WooCommerce: 20-40 hours (requires technical setup) | Wix: N/A
WooCommerce: 10+ million active stores | Wix: N/A
WooCommerce: Community-based, no official phone support | Wix: N/A
WooCommerce: 38% | Wix: 2.5-3% of all websites
Community Size (Stack Exchange questions)
WooCommerce: 2.9% + $0.30 (Stripe) to 0% (PayPal alternative) | Wix: N/A
WooCommerce: 99.9% (hosting dependent) | Wix: N/A
WooCommerce: 70,000+ WordPress plugins (broader) | Wix: N/A
WooCommerce: 4-8 hours (requires hosting + WordPress setup) | Wix: N/A
WooCommerce: Full PHP/JavaScript access to all code | Wix: N/A
WooCommerce: 200+ via WooCommerce Payments + plugins | Wix: 50+ gateways
WooCommerce: Requires third-party payment processor (not built-in) | Wix: N/A
WooCommerce: $0-200 (domain + initial setup) | Wix: N/A
WooCommerce: $5-50 (hosting only; support separate) | Wix: N/A
WooCommerce: 0% (payment gateway only: 2.9% + $0.30) | Wix: 1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)
WooCommerce: 8,000+ extensions and plugins | Wix: N/A
WooCommerce: Community forums only; paid support $50-200/mo | Wix: N/A
WooCommerce: $600-1,200 (hosting + minimal fees) | Wix: N/A
WooCommerce: 0% (processor rates 2.7-2.9%) | Wix: N/A
WooCommerce: $0 (hosting extra: $3-50) | Wix: N/A
WooCommerce: 40-80 (with developer or steep learning curve) | Wix: N/A
WooCommerce: 58,000+ WooCommerce extensions | Wix: N/A
WooCommerce: No (self-hosted or third-party required) | Wix: Yes (included in all plans)
WooCommerce: $0-50 (Let's Encrypt free or paid premium) | Wix: N/A
WooCommerce: 10 (full code access) | Wix: High freedom with drag-and-drop
WooCommerce: $10-50 (hosting only; plugin free) | Wix: $27-42 (for ecommerce features)
WooCommerce: 120-300 minutes (2-5 days with setup) | Wix: 30 minutes (average first store)
WooCommerce: 200+ premium + free themes | Wix: 80+ built-in templates
WooCommerce: 3.5 (Medium-High: WordPress + PHP knowledge helpful) | Wix: 1 (None: fully visual interface)
WooCommerce: Yes (depends only on hosting) | Wix: Yes (no limit across all plans)
WooCommerce: N/A | Wix: $29/month (Core plan)
WooCommerce: N/A | Wix: Available with limitations
WooCommerce: N/A | Wix: Built-in social media and SEO tools
WooCommerce: N/A | Wix: Functional, highly customizable
WooCommerce: N/A | Wix: $120-216 (all-in-one)
WooCommerce: N/A | Wix: Wix Studio with AI tools
WooCommerce: N/A | Wix: Fully managed (included)
WooCommerce: N/A | Wix: Unlimited on most plans
WooCommerce: N/A | Wix: Yes, native tools
WooCommerce: N/A | Wix: Advanced (Aria, greater variety)
WooCommerce: N/A | Wix: 0% (on Wix Payments)
WooCommerce: N/A | Wix: Beginner (Visual drag-drop)
WooCommerce: N/A | Wix: $27/month (Business Basic)
WooCommerce: N/A | Wix: Basic; supports 100s of pages effectively
WooCommerce: N/A | Wix: Limited custom code in specific areas only
WooCommerce: N/A | Wix: Basic AI copywriting and simple design suggestions
WooCommerce: N/A | Wix: Integrated with reliable uptime; basic SEO controls
WooCommerce: N/A | Wix: $39/month (advanced e-commerce)
WooCommerce: N/A | Wix: Basic (Advanced at $39+)
WooCommerce: N/A | Wix: Very intuitive, drag-and-drop
WooCommerce: N/A | Wix: Micro to small business
WooCommerce: N/A | Wix: Advanced with automated tax, shipping, inventory
WooCommerce: N/A | Wix: Moderate; requires learning curve
WooCommerce: N/A | Wix: Advanced SEO, analytics, and integrations
WooCommerce: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
WooCommerce: N/A | Wix: AI Writer, design suggestions, image optimization
WooCommerce: N/A | Wix: Yes, chat and email
WooCommerce: N/A | Wix: Included with e-commerce plans
WooCommerce: N/A | Wix: $16/month (annual billing)
WooCommerce: N/A | Wix: 2-4 hours (premium)
WooCommerce: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
WooCommerce: N/A | Wix: Full-featured mobile editor
WooCommerce: N/A | Wix: $14/month (Basic)
WooCommerce: N/A | Wix: Yes (with branding)
WooCommerce: N/A | Wix: 250+ app market integrations
WooCommerce: N/A | Wix: Limited (plans $27+/month)
WooCommerce: N/A | Wix: Beginner (no coding needed)
WooCommerce: N/A | Wix: Limited/difficult to export
WooCommerce: N/A | Wix: Basic (limited control)
WooCommerce: N/A | Wix: 900+ Wix-designed
WooCommerce: N/A | Wix: 2.7% + $0.30 per transaction
WooCommerce: N/A | Wix: Limited REST API only
WooCommerce: N/A | Wix: Limited to Facebook & Instagram
WooCommerce: N/A | Wix: Included in all plans
WooCommerce: N/A | Wix: Full-featured app
WooCommerce: N/A | Wix: Unlimited on Premium+ plans
WooCommerce: N/A | Wix: Variable quality, requires curation
WooCommerce: N/A | Wix: ~1,500 apps in App Market
WooCommerce: N/A | Wix: Extra cost ($8.80/month for SEO Wiz)
WooCommerce: N/A | Wix: 500+ in App Market
WooCommerce: N/A | Wix: Unlimited products
WooCommerce: N/A | Wix: AI-powered SEO assistant with recommendations
WooCommerce: N/A | Wix: Full-page element positioning (complete freedom)
WooCommerce: N/A | Wix: 70+ payment providers
WooCommerce: N/A | Wix: Yes, limited features
WooCommerce: N/A | Wix: Template effects, limited custom animations
WooCommerce: N/A | Wix: 12+ (Stripe, PayPal, Square, etc.)
WooCommerce: N/A | Wix: Velo (JavaScript-only, proprietary API)
How to choose between WooCommerce and Wix
WooCommerce vs Wix — Structured Comparison Data
Machine-readable comparison dataset for WooCommerce vs Wix. Contains 187 attribute comparisons, 5 FAQ pairs.
WooCommerce vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for WooCommerce vs Wix.
Can I switch from Wix to WooCommerce later?
Switching from Wix to WooCommerce is difficult but possible. Wix provides limited export options—you can export product data as CSV, but customer information, orders, and design layouts are not easily exportable. You would need to manually recreate product pages and rebuild your SEO from scratch. WooCommerce allows free migration via plugins like All-in-One WP Migration, making future platform changes easy. This vendor lock-in is a significant disadvantage of Wix.
Which is cheaper for a small store making $5K/month?
WooCommerce is significantly cheaper. At $5K/month revenue: WooCommerce costs ~$150/year (hosting) + ~$100 (fees at 2%), totaling ~$250/year. Wix Business plan costs $324/year + ~$1,450 (fees at 2.9% + $0.30), totaling ~$1,774/year. That's a $1,524 annual savings with WooCommerce—7x cheaper. However, this assumes you can manage WordPress yourself; hiring a developer changes the equation.
Do I need coding skills for WooCommerce?
Not for basic setup. WooCommerce offers drag-and-drop product builders and one-click theme installation similar to Wix. However, you'll face coding needs for: advanced customizations, API integrations, custom payment gateways, or troubleshooting plugin conflicts. Wix requires zero coding skills for any standard feature. If you're non-technical, consider hiring a WooCommerce developer ($50-150/hour) or starting with Wix and migrating later.
Which has better built-in marketing tools?
Wix includes email marketing (10,000 contacts on Business plan), abandoned cart emails, and basic SEO tools built-in. WooCommerce requires separate plugins: Mailchimp (free email), Yoast SEO (free), and cart abandonment extensions. WooCommerce's approach is more flexible—you choose best-in-class tools and integrate them—but requires more setup. Wix is simpler out-of-box. For serious marketing, both require additional investment in tools like ConvertKit or ActiveCampaign.
What if my website gets 100,000+ monthly visitors?
WooCommerce scales better. You control hosting and can upgrade to high-performance servers ($50-200+/month) to handle traffic. Wix's infrastructure is shared; while it handles traffic automatically, you're paying 2.9% + $0.30 on every transaction—at high volume, this becomes expensive. A store doing $500K annual revenue pays $14,500+ in Wix fees versus $10,000 in WooCommerce fees. For high-traffic stores, WooCommerce's cost advantage becomes decisive.
How to Choose Between WooCommerce and Wix
Transaction Fees: WooCommerce has 2% (using Stripe/PayPal), while Wix has 2.9% + $0.30 per transaction.
Setup Difficulty: WooCommerce has Requires WordPress/PHP knowledge, while Wix has Drag-and-drop, no coding needed.
Hosting Included: WooCommerce has No, must purchase separately ($3-50+/month), while Wix has Yes, included in plan.
Customization Flexibility: WooCommerce has Unlimited (open-source code access), while Wix has Limited (template-based only).
Monthly Cost (Basic Plan): WooCommerce has $3-10 (hosting) + free plugin, while Wix has $27/month (Business plan minimum).
SEO Control: WooCommerce has Full control via Yoast/Rank Math plugins, while Wix has Basic SEO, limited optimization.
Migration Difficulty: WooCommerce has Can export data and move hosts freely, while Wix has Difficult to migrate away, vendor lock-in.