Webflow is a code-based visual builder for designers and developers seeking pixel-perfect control and custom functionality, while Wix is a template-driven platform optimized for small business owners who prioritize ease of use and speed-to-launch. Webflow has steeper learning curve but superior design flexibility; Wix wins on simplicity and built-in business features.
Webflow vs Wix — Side-by-side comparison on A Versus B
Visual web design and hosting platform with built-in CMS and ecommerce, no coding required.
Flexible website builder with extensive app marketplace and lower entry-level pricing
Design Control & Customization. Learning Curve. Starting Price (Monthly). Built-in E-Commerce Features. Hosting Included. SEO Capabilities. Average Client Setup Time
Choose Webflow if you're a designer, developer, or agency needing pixel-perfect control, custom interactions, and the ability to export code or migrate away. Choose Wix if you're a small business owner, freelancer, or non-technical user who needs a professional site launching within days with minimal learning curve and integrated business tools like email marketing and appointment booking.
Webflow: $168-468 (sites only) | Wix: N/A
Webflow: 150-5,000 (plan dependent) | Wix: N/A
Webflow: ~1,500 integrations | Wix: 250+ apps
Webflow: Full (inventory, shipping, payments, subscriptions) | Wix: Advanced with automated tax, shipping, inventory
Webflow: Advanced (custom collections, relations, filtering) | Wix: N/A
Webflow: Moderate (manual setup required) | Wix: N/A
Webflow: Steep (requires web design knowledge) | Wix: N/A
Webflow: Advanced (AI-powered, 5+ concurrent tests) | Wix: N/A
Webflow: $14/month | Wix: $27 (Business plan)
Webflow: $12/month (free plan available) | Wix: $6.48/month
Webflow: Production-grade; supports 1000s of dynamic pages/items | Wix: Basic; supports 100s of pages effectively
Webflow: Full custom CSS, JavaScript, and HTML support | Wix: Limited custom code in specific areas only
Webflow: Webflow AI for design generation, CMS, and developer workflows | Wix: Basic AI copywriting and simple design suggestions
Webflow: 100+ professionally designed templates | Wix: 900+
Webflow: Integrated, fast, with strong SEO and security controls | Wix: Integrated with reliable uptime; basic SEO controls
Webflow: Enterprise-grade (supports unlimited collections) | Wix: N/A
Webflow: Standard breakpoints (6-8 default) | Wix: N/A
Webflow: Webflow AI design and CMS assistance | Wix: N/A
Webflow: Real-time collaboration (2026 feature) | Wix: N/A
Webflow: Agencies, enterprises (80% of agency usage) | Wix: N/A
Webflow: Pixel-perfect, unlimited interactions | Wix: N/A
Webflow: 0 (requires integration) | Wix: N/A
Webflow: 100 (before degradation) | Wix: N/A
Webflow: $14 | Wix: $16/month (Combo plan)
Webflow: $49/month (Site) | Wix: $27/month (Business Basic)
Webflow: Up to 100,000 (collections limited) | Wix: N/A
Webflow: 50,000 (Basic), scales to millions on higher plans | Wix: N/A
Webflow: Unlimited on all plans | Wix: N/A
Webflow: 4-8 hours (with templates) | Wix: N/A
Webflow: 12-20 weeks (requires custom backend) | Wix: N/A
Webflow: Full control (title, meta description, OG tags, structured data) | Wix: N/A
Webflow: Native: products, inventory, cart, checkout, shipping calculations | Wix: N/A
Webflow: $12/month (Webflow Basic plan) | Wix: N/A
Webflow: $12-165/month (includes hosting) | Wix: N/A
Webflow: ~500 integrations (via Zapier/Make) | Wix: N/A
Webflow: 0.5-1 hour (visual builder, guided setup) | Wix: N/A
Webflow: <1% (Webflow Shop limited) | Wix: N/A
Webflow: 99.9% (built-in guarantee) | Wix: N/A
Webflow: ~200,000 active creators (estimated) | Wix: 200+
Webflow: Basic CMS only, no relations | Wix: N/A
Webflow: Full custom CSS and pixel-level precision | Wix: N/A
Webflow: 9 native features (sitemaps, meta, schema, redirects, robots.txt) | Wix: N/A
Webflow: Yes, included | Wix: Yes (included in all plans)
Monthly Newsletter Subscriber Allowance (Free Tier)
Webflow: Full API with webhooks | Wix: N/A
Webflow: Full code editing available | Wix: N/A
Webflow: Via Zapier integrations | Wix: N/A
Webflow: Not available (paid only) | Wix: N/A
Webflow: Native integrations with 200+ tools | Wix: N/A
Webflow: Full SEO suite included | Wix: N/A
Webflow: Yes (dynamic collections) | Wix: N/A
Webflow: Limited free tier (3 projects max) | Wix: Yes, limited features
Webflow: 2% on paid plans | Wix: 2.9% + $0.30 per transaction
Webflow: No, custom code only | Wix: N/A
Webflow: Advanced (redirects, structured data, sitemap control) | Wix: N/A
Webflow: Full (variants, subscriptions, inventory) | Wix: N/A
Webflow: 1 year included | Wix: 1 year included
Webflow: 800+ via Zapier | Wix: 500+ in App Market
Webflow: 0.8% of all websites | Wix: 2.5-3% of all websites
Webflow: 1,000+ approved integrations | Wix: N/A
Webflow: CSS/JavaScript in designated areas | Wix: Velo (JavaScript-only, proprietary API)
Webflow: Webflow-managed global CDN | Wix: N/A
Webflow: Basic REST, limited workflows | Wix: N/A
Webflow: Native meta tags, sitemap, SSL, open graph | Wix: N/A
Webflow: Scroll triggers, click interactions, hover states | Wix: N/A
Webflow: No (custom code blocks only) | Wix: N/A
Webflow: 5+ (Stripe, PayPal, Apple Pay, Google Pay, Sezzle) | Wix: Yes (Stripe, PayPal, Square integrated)
Webflow: Sitemaps, canonicals, 301 redirects, structured data, robots.txt | Wix: N/A
Webflow: 5 (limited CMS integration) | Wix: 18 (inventory, shipping, abandoned cart)
Webflow: 0 (blank canvas approach) | Wix: 900+
Webflow: 9/10 (custom meta, schema, redirects) | Wix: 5/10 (auto-generated, limited control)
Webflow: Yes (HTML/CSS export + hosted project) | Wix: No (complete vendor lock-in)
Webflow: 100% visual control | Wix: 30% (template constraints only)
Monthly Bandwidth Included (Starter Plan)
Webflow: Unlimited with CSS/HTML access | Wix: N/A
Webflow: Yes—export all code | Wix: Limited, requires Velo (custom code)
Webflow: Yes, included in all plans | Wix: N/A
Webflow: 58,000+ Zapier integrations | Wix: N/A
Webflow: 2.3% of all websites | Wix: N/A
Webflow: Yes, Webflow Ecommerce native | Wix: N/A
Webflow: Limited free plan (Webflow free) | Wix: N/A
Webflow: N/A | Wix: $29/month (Core plan)
Webflow: N/A | Wix: Available with limitations
Webflow: N/A | Wix: Built-in social media and SEO tools
Webflow: N/A | Wix: Functional, highly customizable
Webflow: N/A | Wix: Wix Studio with AI tools
Webflow: N/A | Wix: Fully managed (included)
Webflow: N/A | Wix: Unlimited on most plans
Webflow: N/A | Wix: Advanced (Aria, greater variety)
Webflow: N/A | Wix: 0% (on Wix Payments)
Webflow: N/A | Wix: Beginner (Visual drag-drop)
Webflow: N/A | Wix: $39/month (advanced e-commerce)
Webflow: N/A | Wix: Basic (Advanced at $39+)
Webflow: N/A | Wix: Very intuitive, drag-and-drop
Webflow: N/A | Wix: Micro to small business
Webflow: N/A | Wix: Moderate; requires learning curve
Webflow: N/A | Wix: Advanced SEO, analytics, and integrations
Webflow: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
Webflow: N/A | Wix: AI Writer, design suggestions, image optimization
Webflow: N/A | Wix: Included with e-commerce plans
Webflow: N/A | Wix: $16/month (annual billing)
Webflow: N/A | Wix: Full-featured mobile editor
Webflow: N/A | Wix: Difficult to export, vendor lock-in
Webflow: N/A | Wix: $324 (plans) + $2,900 (fees)
Webflow: N/A | Wix: 250+ app market integrations
Webflow: N/A | Wix: Limited (plans $27+/month)
Webflow: N/A | Wix: 30 minutes (average first store)
Webflow: N/A | Wix: Beginner (no coding needed)
Webflow: N/A | Wix: Limited/difficult to export
Webflow: N/A | Wix: Basic (limited control)
Webflow: N/A | Wix: 2.7% + $0.30 per transaction
Webflow: N/A | Wix: Limited REST API only
Webflow: N/A | Wix: Limited to Facebook & Instagram
Webflow: N/A | Wix: Included in all plans
Webflow: N/A | Wix: Unlimited on Premium+ plans
Webflow: N/A | Wix: Variable quality, requires curation
Webflow: N/A | Wix: ~1,500 apps in App Market
Webflow: N/A | Wix: AI-powered SEO assistant with recommendations
Webflow: N/A | Wix: Full-page element positioning (complete freedom)
Webflow: N/A | Wix: 70+ payment providers
Webflow: N/A | Wix: Template effects, limited custom animations
Webflow: N/A | Wix: 12+ (Stripe, PayPal, Square, etc.)
Webflow: N/A | Wix: $27-42 (for ecommerce features)
Webflow: N/A | Wix: 1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)
Webflow: N/A | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
Webflow: N/A | Wix: 80+ built-in templates
Webflow: N/A | Wix: 1 (None: fully visual interface)
Webflow: N/A | Wix: Yes (no limit across all plans)
Webflow: N/A | Wix: $27/month (Business Basic)
Webflow: N/A | Wix: 2.9% + $0.30 (Combo plan)
Webflow: N/A | Wix: AI Assistant, automated recommendations, sitemap generation
Webflow: N/A | Wix: Basic (manual setup required)
Webflow: N/A | Wix: Average 6 hours (24/7 chat)
Webflow vs Wix — Structured Comparison Data
Machine-readable comparison dataset for Webflow vs Wix. Contains 267 attribute comparisons, 5 FAQ pairs.
Webflow vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Webflow vs Wix.
Can I export my Webflow or Wix site to another platform?
Webflow allows you to export your site's HTML/CSS code or keep it hosted on Webflow's servers, giving you full portability and control. Wix does not offer exports—your site is permanently locked to the Wix platform. If you leave Wix, you must rebuild your entire site elsewhere.
Which is better for e-commerce: Webflow or Wix?
Wix is significantly better for e-commerce out of the box. It includes native inventory management, abandoned cart recovery, multiple payment gateway integrations, and tax/shipping calculators. Webflow requires custom development to achieve comparable functionality, making it suitable only for agencies or developers building complex stores.
How long does it take to build a website on each platform?
Wix: 2-5 days for a non-technical user (select template, customize text/images, publish). Webflow: 4-8 weeks for agencies or 8-12 weeks if learning from scratch. Webflow's timeline is longer because you're building from a blank canvas with full design control.
Which platform has better SEO capabilities?
Webflow offers advanced SEO control with custom meta tags, structured data markup, clean URL structures, and granular robots.txt editing. Wix provides basic SEO tools (auto-generated meta descriptions, sitemap) but limits control over advanced optimizations. For serious SEO work, Webflow is superior.
Is Webflow or Wix better for small business owners?
Wix is better for most small business owners. It includes built-in email marketing, appointment scheduling, contact forms, and business integrations—all essential tools for operations. Wix gets you online in days. Webflow is better only if you have a custom design vision and can invest time learning the platform or hiring a developer.
Consider: Design Control & Customization
Design Control & Customization: Webflow has Full CSS/HTML control with visual editor, while Wix has Template-based with limited custom code.
Learning Curve: Webflow has 8-12 weeks for beginners (design + code knowledge needed), while Wix has 1-2 weeks for beginners (drag-and-drop only).
Starting Price (Monthly): Webflow has $14/month (Starter plan), while Wix has $16/month (Basic plan).
Built-in E-Commerce Features: Webflow has Requires CMS + manual setup (limited), while Wix has Native with inventory, abandoned cart recovery.
Hosting Included: Webflow has Yes, included in all plans, while Wix has Yes, included in all plans.
SEO Capabilities: Webflow has Advanced (custom meta tags, structured data, clean URLs), while Wix has Standard (auto-generated but limited customization).
Average Client Setup Time: Webflow has 4-8 weeks (design + development), while Wix has 2-5 days (template selection + customization).