Webflow is a code-based website builder for designers and developers seeking full customization and hosting control, while Wix is a drag-and-drop platform designed for small businesses and non-technical users prioritizing speed and ease of use. Webflow offers superior design flexibility but requires technical knowledge; Wix prioritizes simplicity with built-in hosting and support.
Webflow vs Wix — Side-by-side comparison on A Versus B
Code-based visual website builder for designers and developers with full customization.
Professional website builder with extensive design flexibility, advanced e-commerce, and AI-powered tools.
Design Control & Customization. Learning Curve. Hosting & Infrastructure. Template Flexibility. E-commerce Capabilities. Setup Time for Beginners. Design Portfolio Showcase
Choose Webflow if you're a designer, developer, or agency needing complete design control, custom functionality, and portfolio-quality sites—it's the platform of choice for creative professionals willing to invest time in learning. Choose Wix if you're a small business owner, service provider, or non-technical user who needs a professional site online quickly with built-in SEO, email marketing, and support without coding knowledge.
Webflow: $168-468 (sites only) | Wix: N/A
Webflow: ~1.5-2.0s (optimized) | Wix: N/A
Webflow: 150-5,000 (plan dependent) | Wix: N/A
Webflow: ~1,500 integrations | Wix: 250+ apps
Webflow: Full (inventory, shipping, payments, subscriptions) | Wix: Advanced with automated tax, shipping, inventory
Webflow: Advanced (relational databases, custom fields) | Wix: N/A
Webflow: Moderate (manual setup required) | Wix: N/A
Webflow: Steep (requires web design knowledge) | Wix: N/A
Webflow: Advanced (AI-powered, 5+ concurrent tests) | Wix: N/A
Webflow: $14/month | Wix: $27 (Business plan)
Webflow: 6+ (sitemaps, redirects, canonical, structured data, robots.txt) | Wix: N/A
Webflow: $12/month (free plan available) | Wix: $6.48/month
Webflow: Production-grade; supports 1000s of dynamic pages/items | Wix: Basic; supports 100s of pages effectively
Webflow: Full custom CSS, JavaScript, and HTML support | Wix: Limited custom code in specific areas only
Webflow: Webflow AI for design generation, CMS, and developer workflows | Wix: Basic AI copywriting and simple design suggestions
Webflow: 100+ professionally designed templates | Wix: 800+
Webflow: Integrated, fast, with strong SEO and security controls | Wix: Integrated with reliable uptime; basic SEO controls
Webflow: Enterprise-grade (supports unlimited collections) | Wix: N/A
Webflow: Standard breakpoints (6-8 default) | Wix: N/A
Webflow: Webflow AI design and CMS assistance | Wix: N/A
Webflow: Real-time collaboration (2026 feature) | Wix: N/A
Webflow: Agencies, enterprises (80% of agency usage) | Wix: N/A
Webflow: Pixel-perfect, unlimited interactions | Wix: N/A
Webflow: 0 (requires integration) | Wix: N/A
Webflow: 100 (before degradation) | Wix: N/A
Webflow: $14/month (Basic Site plan) | Wix: $120-216 (all-in-one)
Webflow: $49/month (Site) | Wix: $27/month (Business Basic)
Webflow: Up to 100,000 (collections limited) | Wix: N/A
Webflow: 50,000 (Basic), scales to millions on higher plans | Wix: N/A
Webflow: Unlimited on all plans | Wix: N/A
Webflow: 4-8 hours (with templates) | Wix: N/A
Webflow: 12-20 weeks (requires custom backend) | Wix: N/A
Webflow: Full control (title, meta description, OG tags, structured data) | Wix: N/A
Webflow: Native: products, inventory, cart, checkout, shipping calculations | Wix: N/A
Webflow: $12/month (Webflow Basic plan) | Wix: N/A
Webflow: $12-165/month (includes hosting) | Wix: N/A
Webflow: ~500 integrations (via Zapier/Make) | Wix: N/A
Webflow: ~3% of websites (estimated 2024) | Wix: 2.5-3% of all websites
Webflow: 0.5-1 hour (visual builder, guided setup) | Wix: N/A
Webflow: <1% (Webflow Shop limited) | Wix: N/A
Webflow: 99.9% (built-in guarantee) | Wix: N/A
Webflow: ~200,000 active creators (estimated) | Wix: N/A
Webflow: Basic CMS only, no relations | Wix: N/A
Webflow: Full custom CSS and pixel-level precision | Wix: N/A
Webflow: 9 native features (sitemaps, meta, schema, redirects, robots.txt) | Wix: N/A
Webflow: Yes, managed hosting | Wix: Yes (included in all plans)
Webflow: Full API with webhooks | Wix: N/A
Webflow: Full code editing available | Wix: N/A
Webflow: Via Zapier integrations | Wix: N/A
Webflow: Not available (paid only) | Wix: N/A
Webflow: Native integrations with 200+ tools | Wix: N/A
Webflow: Full SEO suite included | Wix: N/A
Webflow: Yes (dynamic collections) | Wix: N/A
Webflow: Limited free tier (3 projects max) | Wix: N/A
Webflow: 2% on paid plans | Wix: 2.9% + $0.30
Webflow: No, custom code only | Wix: N/A
Webflow: Advanced (redirects, structured data, sitemap control) | Wix: N/A
Webflow: Full HTML/CSS/JavaScript | Wix: N/A
Webflow: Full (variants, subscriptions, inventory) | Wix: N/A
Webflow: 1 year included | Wix: 1 year included
Webflow: 800+ via Zapier | Wix: 500+ in App Market
Webflow: N/A | Wix: $29/month (Core plan)
Webflow: N/A | Wix: Available with limitations
Webflow: N/A | Wix: Built-in social media and SEO tools
Webflow: N/A | Wix: Functional, highly customizable
Webflow: N/A | Wix: Wix Studio with AI tools
Webflow: N/A | Wix: Fully managed (included)
Webflow: N/A | Wix: Unlimited on most plans
Webflow: N/A | Wix: Advanced (Aria, greater variety)
Webflow: N/A | Wix: 0% (on Wix Payments)
Webflow: N/A | Wix: Beginner (Visual drag-drop)
Webflow: N/A | Wix: $39/month (advanced e-commerce)
Webflow: N/A | Wix: High freedom with drag-and-drop
Webflow: N/A | Wix: Basic (Advanced at $39+)
Webflow: N/A | Wix: Very intuitive, drag-and-drop
Webflow: N/A | Wix: Micro to small business
Webflow: N/A | Wix: Moderate; requires learning curve
Webflow: N/A | Wix: Advanced SEO, analytics, and integrations
Webflow: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
Webflow: N/A | Wix: AI Writer, design suggestions, image optimization
Webflow: N/A | Wix: Included with e-commerce plans
Webflow: N/A | Wix: $16/month (annual billing)
Webflow: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
Webflow: N/A | Wix: Full-featured mobile editor
Webflow: N/A | Wix: Difficult to export, vendor lock-in
Webflow: N/A | Wix: $324 (plans) + $2,900 (fees)
Webflow: N/A | Wix: 250+ app market integrations
Webflow: N/A | Wix: Limited (plans $27+/month)
Webflow: N/A | Wix: Beginner (no coding needed)
Webflow: N/A | Wix: Limited/difficult to export
Webflow: N/A | Wix: Basic (limited control)
Webflow: N/A | Wix: 2.7% + $0.30 per transaction
Webflow: N/A | Wix: Limited REST API only
Webflow: N/A | Wix: Limited to Facebook & Instagram
Webflow: N/A | Wix: Included in all plans
Webflow: N/A | Wix: Unlimited on Premium+ plans
Webflow: N/A | Wix: Variable quality, requires curation
Webflow: N/A | Wix: ~1,500 apps in App Market
Webflow: N/A | Wix: Extra cost ($8.80/month for SEO Wiz)
Webflow: N/A | Wix: AI-powered SEO assistant with recommendations
Webflow: N/A | Wix: Full-page element positioning (complete freedom)
Webflow: N/A | Wix: 70+ payment providers
Webflow vs Wix — Structured Comparison Data
Machine-readable comparison dataset for Webflow vs Wix. Contains 205 attribute comparisons, 5 FAQ pairs.
Webflow vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Webflow vs Wix.
Can I export my site if I leave Webflow or Wix?
Webflow allows you to export your code and switch hosts, giving you full ownership and portability. Wix makes exporting very difficult—you cannot easily take your site code or content to another platform, creating significant vendor lock-in. This is a major advantage for Webflow users concerned about long-term flexibility.
Which platform is better for a small business website?
Wix is better for small businesses prioritizing speed, affordability, and support. You can launch in days without technical skills. Webflow is better only if you're a design-focused business (like an agency or creative studio) that needs a stunning portfolio or custom site to showcase your work.
Can I use Webflow or Wix for an online store?
Both support e-commerce, but Webflow excels for custom stores with complex requirements (unlimited products, advanced automation, custom checkout flows via webhooks). Wix is better for small shops with 50-500 products and straightforward payment processing. For enterprise e-commerce (1,000+ SKUs), Shopify remains superior to both.
Both have solid SEO fundamentals, but Webflow performs better due to faster load times (2.1s vs 3.2s), cleaner code architecture, and better Core Web Vitals scores. Wix includes built-in SEO tools and AI Meta descriptions that simplify optimization for non-technical users. For ranking potential, Webflow has a technical edge; for ease of SEO setup, Wix wins.
What's the actual cost difference over 3 years?
For a single-user Pro plan: Webflow costs $1,044 (3 years × $29/month × 12), while Wix costs $972 (3 years × $27/month × 12). However, Webflow's superior performance and unlimited customization can justify higher costs for agencies billing clients. Wix's lower cost and faster setup make it economical for personal sites and service businesses.
Consider: Design Control & Customization
Design Control & Customization: Webflow has Full CSS/HTML access, pixel-perfect control, while Wix has Drag-and-drop interface with limited customization.
Learning Curve: Webflow has Steep - requires design/code knowledge, while Wix has Minimal - drag-and-drop, no coding required.
Hosting & Infrastructure: Webflow has Webflow-managed hosting included, while Wix has Wix-managed hosting included.
Template Flexibility: Webflow has Build from scratch or heavily modify templates, while Wix has Pre-designed templates with limited modifications.
E-commerce Capabilities: Webflow has Advanced with Zapier, webhooks, custom logic, while Wix has Built-in but less flexible integrations.
Setup Time for Beginners: Webflow has 4-8 weeks to launch professional site, while Wix has 2-5 days to launch professional site.
Design Portfolio Showcase: Webflow has Industry standard for designer portfolios, while Wix has Less preferred by design professionals.