Wayfair specializes exclusively in home furnishings and décor with 14+ million SKUs, while Target is a general merchandise retailer with 150,000+ in-store items plus home goods. Wayfair offers deeper furniture selection and customization; Target provides faster local pickup and broader product categories.
Wayfair vs Target — Side-by-side comparison on A Versus B
Online furniture and home decor marketplace with 14+ million products and customization options
General merchandise retailer with 1,950+ stores and expanding home/furniture section
Product Catalog Focus. Average Delivery Time. In-Store Locations. Free Shipping Threshold. Return Window. Furniture Customization. Mobile App Rating (2026)
Choose Wayfair if you're furnishing a home or apartment and want the largest furniture selection with deep customization options and competitive pricing on bulk orders. Choose Target if you need fast local pickup, prefer one-stop shopping across categories, have a RedCard membership for free shipping, or want to return furniture within 60 days instead of 30.
Wayfair: ~$15 billion (2025 estimate) | Target: $110+ billion
Wayfair: No membership program | Target: N/A
Wayfair: Multiple brand updates | Target: N/A
Wayfair: 20-40% better on large furniture | Target: N/A
Wayfair: 3-7 days standard | Target: N/A
Wayfair: Home goods specialist | Target: N/A
Wayfair: Advanced style-based filters and mood boards | Target: N/A
Wayfair: 20+ proprietary home brands | Target: N/A
Wayfair: ~2-3% home furniture segment | Target: N/A
Wayfair: 0 physical stores | Target: 1,950+
Furniture Customization Variations Per Item
Wayfair: $35 | Target: $35 (RedCard) / $75 (standard)
Wayfair: 7-21 days | Target: 1-2 days (in-store pickup) or 2-3 days (delivery)
Wayfair: Limited metros only | Target: 2,000+
Wayfair: 1,200+ modular pieces | Target: 200+ customizable pieces
Wayfair: 14+ million items | Target: N/A
Wayfair: 60 days for furniture | Target: N/A
Prime Eligible Items with Two-Day Shipping
Wayfair: 0 items (no express shipping) | Target: N/A
Free Shipping Threshold (Standard Members)
Wayfair: $35 (with Wayfair Plus; free otherwise) | Target: N/A
Wayfair: Free expert consultations | Target: N/A
Wayfair: 1000+ furniture and home brands | Target: N/A
Wayfair: 30 | Target: 30-120 days (varies by category)
Wayfair: All styles (15+ categories) | Target: N/A
Wayfair: 14+ million products | Target: ~400,000
Wayfair: 5-7 business days | Target: 1-2 days (store locations)
Wayfair: $35+ | Target: $100+ (standard); $35+ with RedCard
Wayfair: 15 warehouse showrooms | Target: 1,950 stores
Wayfair: 4.3/5.0 (890K reviews) | Target: 4.5/5.0 (2.1M reviews)
Wayfair: 5% (select cities) | Target: 90% of items
Wayfair: $400-600 (furniture) | Target: N/A
Wayfair: $35 order minimum | Target: N/A
Wayfair: 2-14 days standard | Target: N/A
Wayfair: Yes (color, fabric, size, finishes) | Target: N/A
Wayfair: 0-15% seasonal sales | Target: N/A
Wayfair: N/A | Target: 60+ million Circle members (estimated)
Wayfair: N/A | Target: 1,948 Target stores
Wayfair: N/A | Target: Same-day pickup or 1-2 days
Wayfair: N/A | Target: 12+ major categories with 40M+ items
Wayfair: N/A | Target: 60-90 days (Circle members get 90)
Average Price Premium vs Market Baseline
Wayfair: N/A | Target: 12+ (groceries, apparel, home, electronics, beauty, toys, etc.)
Wayfair: N/A | Target: Publicly traded (founded 1962)
Wayfair: N/A | Target: 50+ million (RedCard)
Wayfair: N/A | Target: Optical services only
Wayfair: N/A | Target: 2 hours (most locations)
Wayfair: N/A | Target: None (general customer service only)
Wayfair: N/A | Target: Same-day (varies by location)
Wayfair: N/A | Target: Apparel, home, grocery, beauty, electronics
Average Electronics Price Competitiveness
Wayfair: N/A | Target: 97 (5% lower with RedCard)
Wayfair: N/A | Target: Limited access (mostly drugstore brands like Maybelline, Neutrogena)
Wayfair: N/A | Target: $25-40 average transaction
Wayfair: N/A | Target: 1% cash back (Red Card)
Wayfair: N/A | Target: Minimal services at select urban locations only
Wayfair: N/A | Target: Buy online, pickup (2 hours), drive-up, same-day delivery
Wayfair: N/A | Target: 0 (pre-assembled)
Wayfair: N/A | Target: Free (RedCard optional: $0)
Wayfair: N/A | Target: 2-3 business days
Wayfair: N/A | Target: All 1,948 stores (Drive Up/Pickup)
How to choose between Wayfair and Target
Wayfair vs Target — Structured Comparison Data
Machine-readable comparison dataset for Wayfair vs Target. Contains 125 attribute comparisons, 5 FAQ pairs.
Wayfair vs Target — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Wayfair vs Target.
Does Wayfair deliver faster than Target?
No. Wayfair typically takes 5-7 business days for standard delivery, while Target offers 1-2 day delivery and same-day pickup at 1,950+ stores. However, Wayfair's free shipping starts at $35 vs. Target's $100 minimum (or $35+ with RedCard).
Which has a better return policy for furniture?
Target offers a 60-day return window on furniture, which is double Wayfair's 30-day policy. Both offer free returns, but Target's extended window provides more flexibility for large purchases.
Can I customize furniture at both retailers?
Yes, but Wayfair has significantly more options. Wayfair offers 1,200+ customizable items (sofas, shelving, beds with fabric/color/size options), while Target has approximately 200 customizable pieces. Wayfair's customization is more extensive for modular furniture.
Target is the clear winner for one-stop shopping with apparel, electronics, groceries, beauty, toys, and home goods across 1,950 stores. Wayfair focuses exclusively on home furnishings and décor, so you'd need to shop elsewhere for non-furniture items.
Does Target match Wayfair's furniture prices?
Yes, Target offers price matching on furniture against online retailers including Wayfair. However, Wayfair's selection is 700x larger, so Target may not stock direct equivalents. Wayfair also offers a 30-day price match guarantee.
How to Choose Between Wayfair and Target
Product Catalog Focus: Wayfair has 14M+ home/furniture SKUs exclusively, while Target has 150K in-store items + apparel, electronics, groceries.
Average Delivery Time: Wayfair has 5-7 business days, while Target has 1-2 days (same-day in 1,600+ stores).
In-Store Locations: Wayfair has Warehouse showrooms in select cities (15 US locations), while Target has 1,950+ stores nationwide.
Free Shipping Threshold: Wayfair has $35+, while Target has $35+ (with RedCard) or $100+ standard.
Return Window: Wayfair has 30 days for most items, while Target has 60 days on furniture; 90 days standard items.
Furniture Customization: Wayfair has 1,200+ modular/customizable options, while Target has 200+ customizable furniture pieces.
Mobile App Rating (2026): Wayfair has 4.3/5 (890K reviews), while Target has 4.5/5 (2.1M reviews).