Wayfair vs Target
type: Article
description: Wayfair specializes exclusively in home furnishings and décor with 14+ million SKUs, while Target is a general merchandise retailer with 150,000+ in-store items plus home goods. Wayfair offers deeper furniture selection and customization; Target provides faster local pickup and broader product categories.
language: en-US
date published: 2026-07-08T14:19:37.221Z
date created: 2026-07-08T14:19:37.221Z
date modified: 2026-07-08T14:19:37.295Z
content reference time: 2026-07-08T14:19:37.295Z
author: A Versus B
publisher: A Versus B
about: Wayfair
about: Target
abstract: Wayfair specializes exclusively in home furnishings and décor with 14+ million SKUs, while Target is a general merchandise retailer with 150,000+ in-store items plus home goods. Wayfair offers deeper furniture selection and customization; Target provides faster local pickup and broader product categories.
text: Product Catalog Focus. Average Delivery Time. In-Store Locations. Free Shipping Threshold. Return Window. Furniture Customization. Mobile App Rating (2026)
conclusion text: Choose Wayfair if you're furnishing a home or apartment and want the largest furniture selection with deep customization options and competitive pricing on bulk orders. Choose Target if you need fast local pickup, prefer one-stop shopping across categories, have a RedCard membership for free shipping, or want to return furniture within 60 days instead of 30.
additional property: Annual Revenue
  type: PropertyValue
  value: Wayfair: ~$15 billion (2025 estimate) | Target: $110+ billion
  value reference: Target
additional property: Prime/Membership Benefits
  type: PropertyValue
  value: Wayfair: No membership program | Target: N/A
additional property: Total Product Selection
  type: PropertyValue
  value: Wayfair: 14,000,000+ | Target: N/A
additional property: Flat-Pack Assembly Required
  type: PropertyValue
  value: Wayfair: 25% | Target: N/A
additional property: Average Sale Discount
  type: PropertyValue
  value: Wayfair: 40-70% | Target: N/A
additional property: Premium Upholstered Furniture Rating
  type: PropertyValue
  value: Wayfair: 4.5 | Target: N/A
additional property: Storage Solution Design Rank
  type: PropertyValue
  value: Wayfair: #4 | Target: N/A
additional property: Q4 2025 Revenue Growth
  type: PropertyValue
  value: Wayfair: 7.8% | Target: N/A
additional property: Average Product Price Range
  type: PropertyValue
  value: Wayfair: $50-$2,000+ | Target: N/A
additional property: New Collection Releases (2026)
  type: PropertyValue
  value: Wayfair: Multiple brand updates | Target: N/A
additional property: Furniture Pricing Advantage
  type: PropertyValue
  value: Wayfair: 20-40% better on large furniture | Target: N/A
additional property: Average Shipping Time
  type: PropertyValue
  value: Wayfair: 3-7 days standard | Target: N/A
additional property: Home Goods Focus
  type: PropertyValue
  value: Wayfair: Home goods specialist | Target: N/A
additional property: Design Curation Tools
  type: PropertyValue
  value: Wayfair: Advanced style-based filters and mood boards | Target: N/A
additional property: In-House Brands
  type: PropertyValue
  value: Wayfair: 20+ proprietary home brands | Target: N/A
additional property: Market Share (E-Commerce)
  type: PropertyValue
  value: Wayfair: ~2-3% home furniture segment | Target: N/A
additional property: Product Catalog Size
  type: PropertyValue
  value: Wayfair: 14,000,000+ | Target: N/A
additional property: Physical Store Locations
  type: PropertyValue
  value: Wayfair: 0 physical stores | Target: 1,950+
  value reference: Target
additional property: Furniture Customization Variations Per Item
  type: PropertyValue
  value: Wayfair: 8-12 | Target: 2-4
  value reference: Wayfair
additional property: Free Shipping Minimum
  type: PropertyValue
  value: Wayfair: $35 | Target: $35 (RedCard) / $75 (standard)
  value reference: Wayfair
additional property: Standard Delivery Time
  type: PropertyValue
  value: Wayfair: 7-21 days | Target: 1-2 days (in-store pickup) or 2-3 days (delivery)
  value reference: Target
additional property: Same-Day Delivery Availability
  type: PropertyValue
  value: Wayfair: Limited metros only | Target: 2,000+
additional property: Home Furnishings SKU Count
  type: PropertyValue
  value: Wayfair: 14,000,000+ | Target: ~15,000
  value reference: Wayfair
additional property: Average Furniture Price
  type: PropertyValue
  value: Wayfair: $150-$800 | Target: N/A
additional property: Average Delivery Time
  type: PropertyValue
  value: Wayfair: 5-7 days | Target: N/A
additional property: Customer Satisfaction Rating
  type: PropertyValue
  value: Wayfair: 4.1/5 (185,000+ reviews) | Target: 4.3
  value reference: Target
additional property: Return Policy Window
  type: PropertyValue
  value: Wayfair: 30 days | Target: 90 days
  value reference: Target
additional property: Physical Retail Locations
  type: PropertyValue
  value: Wayfair: 0 (online only) | Target: N/A
additional property: Average Furniture Shipping Cost
  type: PropertyValue
  value: Wayfair: $50-$200 | Target: N/A
additional property: Custom/Made-to-Order Options
  type: PropertyValue
  value: Wayfair: 8-12% | Target: N/A
additional property: Average Discount Off MSRP
  type: PropertyValue
  value: Wayfair: 5-15% | Target: N/A
additional property: Standard Shipping Time
  type: PropertyValue
  value: Wayfair: 5-10 days | Target: N/A
additional property: Customizable Furniture Options
  type: PropertyValue
  value: Wayfair: 1,200+ modular pieces | Target: 200+ customizable pieces
  value reference: Wayfair
additional property: Physical Store Locations (U.S.)
  type: PropertyValue
  value: Wayfair: 0 (online only) | Target: N/A
additional property: Return Window Standard Items
  type: PropertyValue
  value: Wayfair: 30-90 days | Target: N/A
additional property: Average Transaction Value
  type: PropertyValue
  value: Wayfair: $250-400 | Target: N/A
additional property: Total Product SKUs
  type: PropertyValue
  value: Wayfair: 14+ million items | Target: N/A
additional property: Prime/Premium Membership Cost
  type: PropertyValue
  value: Wayfair: $49/year | Target: N/A
additional property: Standard Return Window
  type: PropertyValue
  value: Wayfair: 60 days for furniture | Target: N/A
additional property: Prime Eligible Items with Two-Day Shipping
  type: PropertyValue
  value: Wayfair: 0 items (no express shipping) | Target: N/A
additional property: Average Furniture Delivery Time
  type: PropertyValue
  value: Wayfair: 3-6 weeks | Target: N/A
additional property: Free Shipping Threshold (Standard Members)
  type: PropertyValue
  value: Wayfair: $35 (with Wayfair Plus; free otherwise) | Target: N/A
additional property: Interior Design Service
  type: PropertyValue
  value: Wayfair: Free expert consultations | Target: N/A
additional property: Number of Home Brands
  type: PropertyValue
  value: Wayfair: 1000+ furniture and home brands | Target: N/A
additional property: Total Product Catalog Size
  type: PropertyValue
  value: Wayfair: 14,000,000+ | Target: N/A
additional property: Average Sofa Price
  type: PropertyValue
  value: Wayfair: $750 | Target: $599
  value reference: Target
additional property: Average Customer Rating
  type: PropertyValue
  value: Wayfair: 3.8/5 | Target: N/A
additional property: In-House/Exclusive Furniture Percentage
  type: PropertyValue
  value: Wayfair: 15-20% | Target: N/A
additional property: Standard Return Window
  type: PropertyValue
  value: Wayfair: 30 | Target: 30-120 days (varies by category)
  value reference: Target
interactivity type: active
significant link: https://www.aversusb.net/entity/wayfair
significant link: https://www.aversusb.net/alternatives/wayfair
significant link: https://www.aversusb.net/entity/target
significant link: https://www.aversusb.net/alternatives/target
significant link: https://www.aversusb.net/api/answer/wayfair-vs-target)
significant link: https://www.aversusb.net/api/v1/schema/wayfair-vs-target)
related link: https://www.aversusb.net/compare/wayfair-vs-target
related link: https://www.aversusb.net/compare/ikea-vs-target)
related link: https://www.aversusb.net/compare/wayfair-vs-west-elm)
related link: https://www.aversusb.net/compare/ikea-vs-wayfair)
related link: https://www.aversusb.net/compare/amazon-vs-target
related link: https://www.aversusb.net/compare/ikea-vs-wayfair
related link: https://www.aversusb.net/compare/amazon-vs-wayfair
related link: https://www.aversusb.net/compare/whole-foods-vs-target
teaches: How to choose between Wayfair and Target
genre: Products

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Wayfair vs Target — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Wayfair
type: Thing
language: en-US
description: Online furniture and home decor marketplace with 14+ million products and customization options
image: ImageObject
  caption: Wayfair
subject of: Wayfair vs Target
image: ImageObject
  caption: Wayfair

Target
type: Organization
language: en-US
description: General merchandise retailer with 1,950+ stores and expanding home/furniture section
subject of: Wayfair vs Target

Wayfair vs Target — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Wayfair vs Target. Contains 125 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Prime/Membership Benefits
  type: PropertyValue
  value reference: Membership
variable measured: Total Product Selection
  type: PropertyValue
  value reference: Catalog
variable measured: Flat-Pack Assembly Required
  type: PropertyValue
  value reference: Convenience
variable measured: Average Sale Discount
  type: PropertyValue
  value reference: Pricing
variable measured: Premium Upholstered Furniture Rating
  type: PropertyValue
  value reference: Quality
variable measured: Storage Solution Design Rank
  type: PropertyValue
  value reference: Specialization
variable measured: Q4 2025 Revenue Growth
  type: PropertyValue
  value reference: Business Performance
variable measured: Average Product Price Range
  type: PropertyValue
  value reference: Pricing
variable measured: New Collection Releases (2026)
  type: PropertyValue
  value reference: Innovation
variable measured: Furniture Pricing Advantage
  type: PropertyValue
  value reference: Pricing
variable measured: Average Shipping Time
  type: PropertyValue
  value reference: Logistics
variable measured: Home Goods Focus
  type: PropertyValue
  value reference: Business Model
variable measured: Design Curation Tools
  type: PropertyValue
  value reference: User Experience
variable measured: In-House Brands
  type: PropertyValue
  value reference: Product Strategy
variable measured: Market Share (E-Commerce)
  type: PropertyValue
  value reference: Market Position
variable measured: Product Catalog Size
  type: PropertyValue
  value reference: Selection
variable measured: Physical Store Locations
  type: PropertyValue
  value reference: Retail Presence
variable measured: Furniture Customization Variations Per Item
  type: PropertyValue
  value reference: Selection
variable measured: Free Shipping Minimum
  type: PropertyValue
  value reference: Cost
variable measured: Standard Delivery Time
  type: PropertyValue
  value reference: Speed
variable measured: Same-Day Delivery Availability
  type: PropertyValue
  value reference: Convenience
variable measured: Home Furnishings SKU Count
  type: PropertyValue
  value reference: Selection
variable measured: Average Furniture Price
  type: PropertyValue
  value reference: Pricing
variable measured: Average Delivery Time
  type: PropertyValue
  value reference: Shipping
variable measured: Customer Satisfaction Rating
  type: PropertyValue
  value reference: Customer Experience
variable measured: Return Policy Window
  type: PropertyValue
  value reference: Customer Service
variable measured: Physical Retail Locations
  type: PropertyValue
  value reference: Retail Presence
variable measured: Average Furniture Shipping Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Custom/Made-to-Order Options
  type: PropertyValue
  value reference: Customization
variable measured: Average Discount Off MSRP
  type: PropertyValue
  value reference: Pricing
variable measured: Standard Shipping Time
  type: PropertyValue
  value reference: Delivery
variable measured: Customizable Furniture Options
  type: PropertyValue
  value reference: Customization
variable measured: Physical Store Locations (U.S.)
  type: PropertyValue
  value reference: Retail Presence
variable measured: Return Window Standard Items
  type: PropertyValue
  value reference: Returns
variable measured: Average Transaction Value
  type: PropertyValue
  value reference: Sales Metrics
variable measured: Total Product SKUs
  type: PropertyValue
  value reference: Selection
variable measured: Prime/Premium Membership Cost
  type: PropertyValue
  value reference: Cost
variable measured: Standard Return Window
  type: PropertyValue
  value reference: Customer Protection
variable measured: Prime Eligible Items with Two-Day Shipping
  type: PropertyValue
  value reference: Shipping
variable measured: Average Furniture Delivery Time
  type: PropertyValue
  value reference: Shipping
variable measured: Free Shipping Threshold (Standard Members)
  type: PropertyValue
  value reference: Cost
variable measured: Interior Design Service
  type: PropertyValue
  value reference: Services
variable measured: Number of Home Brands
  type: PropertyValue
  value reference: Selection
variable measured: Total Product Catalog Size
  type: PropertyValue
  value reference: Selection
variable measured: Average Sofa Price
  type: PropertyValue
  value reference: Pricing
variable measured: Average Customer Rating
  type: PropertyValue
  value reference: Customer Satisfaction
variable measured: In-House/Exclusive Furniture Percentage
  type: PropertyValue
  value reference: Quality Control
variable measured: Standard Return Window
  type: PropertyValue
  value reference: Customer Policy
variable measured: White Glove Delivery Cost (typical)
  type: PropertyValue
  value reference: Delivery
variable measured: Design Aesthetic Range
  type: PropertyValue
  value reference: Design
variable measured: Average Discount Frequency
  type: PropertyValue
  value reference: Promotions
variable measured: Total Product Selection
  type: PropertyValue
  value reference: Variety
variable measured: Total Home Furniture SKUs
  type: PropertyValue
  value reference: Selection
variable measured: Average Delivery Time (Standard)
  type: PropertyValue
  value reference: Shipping
variable measured: Free Shipping Threshold
  type: PropertyValue
  value reference: Pricing
variable measured: Physical Store Locations (USA)
  type: PropertyValue
  value reference: Retail Network
variable measured: Furniture Return Window
  type: PropertyValue
  value reference: Returns
variable measured: Mobile App Rating
  type: PropertyValue
  value reference: User Experience
variable measured: Same-Day Pickup Availability
  type: PropertyValue
  value reference: Convenience
variable measured: Product Selection (SKUs)
variable measured: Average Product Price
variable measured: Delivery Time Range
variable measured: Customization Options
variable measured: Return Window
variable measured: Typical Discount Depth
variable measured: US Stores
variable measured: Market Capitalization
variable measured: Prime/Membership Members
is based on: https://www.aversusb.net/compare/wayfair-vs-target)

Wayfair vs Target — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Wayfair vs Target.
has defined term: Financial Performance
has defined term: Membership
has defined term: Catalog
has defined term: Convenience
has defined term: Pricing
has defined term: Quality
has defined term: Specialization
has defined term: Business Performance
has defined term: Innovation
has defined term: Logistics
has defined term: Business Model
has defined term: User Experience
has defined term: Product Strategy
has defined term: Market Position
has defined term: Selection
has defined term: Retail Presence
has defined term: Cost
has defined term: Speed
has defined term: Shipping
has defined term: Customer Experience
has defined term: Customer Service
has defined term: Customization
has defined term: Delivery
has defined term: Returns
has defined term: Sales Metrics
has defined term: Customer Protection
has defined term: Services
has defined term: Customer Satisfaction
has defined term: Quality Control
has defined term: Customer Policy
has defined term: Design
has defined term: Promotions
has defined term: Variety
has defined term: Retail Network
has defined term: Inventory
has defined term: Value
has defined term: Features
has defined term: Financial
has defined term: Scale
has defined term: Customer Base
has defined term: Product Mix
has defined term: Accessibility
has defined term: Loyalty Benefits
has defined term: Corporate History
has defined term: Physical Presence
has defined term: Product Catalog
has defined term: Customer Programs
has defined term: Fulfillment
has defined term: Product Selection
has defined term: Delivery & Service
has defined term: Retail Experience
has defined term: Retail Reach
has defined term: Rewards
has defined term: Product Range
has defined term: Retail Footprint
has defined term: Customer Loyalty
has defined term: Business Scale
has defined term: Shopping Convenience
has defined term: Product Offering

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Membership
type: DefinedTerm
term code: membership
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Catalog
type: DefinedTerm
term code: catalog
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Logistics
type: DefinedTerm
term code: logistics
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Product Strategy
type: DefinedTerm
term code: product-strategy
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Selection
type: DefinedTerm
term code: selection
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Retail Presence
type: DefinedTerm
term code: retail-presence
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Shipping
type: DefinedTerm
term code: shipping
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Service
type: DefinedTerm
term code: customer-service
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Delivery
type: DefinedTerm
term code: delivery
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Returns
type: DefinedTerm
term code: returns
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Sales Metrics
type: DefinedTerm
term code: sales-metrics
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Protection
type: DefinedTerm
term code: customer-protection
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Services
type: DefinedTerm
term code: services
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Quality Control
type: DefinedTerm
term code: quality-control
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Policy
type: DefinedTerm
term code: customer-policy
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Promotions
type: DefinedTerm
term code: promotions
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Retail Network
type: DefinedTerm
term code: retail-network
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Inventory
type: DefinedTerm
term code: inventory
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Base
type: DefinedTerm
term code: customer-base
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Product Mix
type: DefinedTerm
term code: product-mix
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Loyalty Benefits
type: DefinedTerm
term code: loyalty-benefits
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Corporate History
type: DefinedTerm
term code: corporate-history
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Physical Presence
type: DefinedTerm
term code: physical-presence
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Product Catalog
type: DefinedTerm
term code: product-catalog
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Programs
type: DefinedTerm
term code: customer-programs
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Fulfillment
type: DefinedTerm
term code: fulfillment
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Product Selection
type: DefinedTerm
term code: product-selection
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Delivery & Service
type: DefinedTerm
term code: delivery-&-service
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Retail Experience
type: DefinedTerm
term code: retail-experience
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Retail Reach
type: DefinedTerm
term code: retail-reach
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Rewards
type: DefinedTerm
term code: rewards
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Product Range
type: DefinedTerm
term code: product-range
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Retail Footprint
type: DefinedTerm
term code: retail-footprint
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Customer Loyalty
type: DefinedTerm
term code: customer-loyalty
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Business Scale
type: DefinedTerm
term code: business-scale
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Shopping Convenience
type: DefinedTerm
term code: shopping-convenience
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: Wayfair vs Target — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T14:19:37.295Z
author: A Versus B
publisher: A Versus B
is part of: wayfair-vs-target)
main entity: Does Wayfair deliver faster than Target?
  type: Question
  accepted answer: Answer
    text: No. Wayfair typically takes 5-7 business days for standard delivery, while Target offers 1-2 day delivery and same-day pickup at 1,950+ stores. However, Wayfair's free shipping starts at $35 vs. Target's $100 minimum (or $35+ with RedCard).
    language: en-US
main entity: Which has a better return policy for furniture?
  type: Question
  accepted answer: Answer
    text: Target offers a 60-day return window on furniture, which is double Wayfair's 30-day policy. Both offer free returns, but Target's extended window provides more flexibility for large purchases.
    language: en-US
main entity: Can I customize furniture at both retailers?
  type: Question
  accepted answer: Answer
    text: Yes, but Wayfair has significantly more options. Wayfair offers 1,200+ customizable items (sofas, shelving, beds with fabric/color/size options), while Target has approximately 200 customizable pieces. Wayfair's customization is more extensive for modular furniture.
    language: en-US
main entity: Which is better for one-stop shopping?
  type: Question
  accepted answer: Answer
    text: Target is the clear winner for one-stop shopping with apparel, electronics, groceries, beauty, toys, and home goods across 1,950 stores. Wayfair focuses exclusively on home furnishings and décor, so you'd need to shop elsewhere for non-furniture items.
    language: en-US
main entity: Does Target match Wayfair's furniture prices?
  type: Question
  accepted answer: Answer
    text: Yes, Target offers price matching on furniture against online retailers including Wayfair. However, Wayfair's selection is 700x larger, so Target may not stock direct equivalents. Wayfair also offers a 30-day price match guarantee.
    language: en-US

How to Choose Between Wayfair and Target
type: HowTo
description: Wayfair specializes exclusively in home furnishings and décor with 14+ million SKUs, while Target is a general merchandise retailer with 150,000+ in-store items plus home goods. Wayfair offers deeper furniture selection and customization; Target provides faster local pickup and broader product categories.
language: en-US
total time: PT3M
step: Consider: Product Catalog Focus
step: Consider: Average Delivery Time
step: Consider: In-Store Locations
step: Consider: Free Shipping Threshold
step: Consider: Return Window
step: Consider: Furniture Customization
step: Consider: Mobile App Rating (2026)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Wayfair if you're furnishing a home or apartment and want the largest furniture selection with deep customization options and competitive pricing on bulk orders. Choose Target if you need fast local pickup, prefer one-stop shopping across categories, have a RedCard membership for free shipping, or want to return furniture within 60 days instead of 30.

Consider: Product Catalog Focus
type: HowToStep
position: 1
text: Product Catalog Focus: Wayfair has 14M+ home/furniture SKUs exclusively, while Target has 150K in-store items + apparel, electronics, groceries.

Consider: Average Delivery Time
type: HowToStep
position: 2
text: Average Delivery Time: Wayfair has 5-7 business days, while Target has 1-2 days (same-day in 1,600+ stores).

Consider: In-Store Locations
type: HowToStep
position: 3
text: In-Store Locations: Wayfair has Warehouse showrooms in select cities (15 US locations), while Target has 1,950+ stores nationwide.

Consider: Free Shipping Threshold
type: HowToStep
position: 4
text: Free Shipping Threshold: Wayfair has $35+, while Target has $35+ (with RedCard) or $100+ standard.

Consider: Return Window
type: HowToStep
position: 5
text: Return Window: Wayfair has 30 days for most items, while Target has 60 days on furniture; 90 days standard items.

Consider: Furniture Customization
type: HowToStep
position: 6
text: Furniture Customization: Wayfair has 1,200+ modular/customizable options, while Target has 200+ customizable furniture pieces.

Consider: Mobile App Rating (2026)
type: HowToStep
position: 7
text: Mobile App Rating (2026): Wayfair has 4.3/5 (890K reviews), while Target has 4.5/5 (2.1M reviews).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Wayfair vs Target
review body: Wayfair specializes exclusively in home furnishings and décor with 14+ million SKUs, while Target is a general merchandise retailer with 150,000+ in-store items plus home goods. Wayfair offers deeper furniture selection and customization; Target provides faster local pickup and broader product categories.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Wayfair vs Target

White Glove Delivery Cost (typical)
type: PropertyValue
value: Wayfair: $60-$150 | Target: N/A

Design Aesthetic Range
type: PropertyValue
value: Wayfair: All styles (15+ categories) | Target: N/A

Average Discount Frequency
type: PropertyValue
value: Wayfair: 25-35% | Target: N/A

Total Product Selection
type: PropertyValue
value: Wayfair: 14+ million products | Target: ~400,000
value reference: Wayfair

Total Home Furniture SKUs
type: PropertyValue
value: Wayfair: 14,000,000+ | Target: 18,000
value reference: Wayfair

Average Delivery Time (Standard)
type: PropertyValue
value: Wayfair: 5-7 business days | Target: 1-2 days (store locations)
value reference: Target

Free Shipping Threshold
type: PropertyValue
value: Wayfair: $35+ | Target: $100+ (standard); $35+ with RedCard
value reference: Wayfair

Physical Store Locations (USA)
type: PropertyValue
value: Wayfair: 15 warehouse showrooms | Target: 1,950 stores
value reference: Target

Furniture Return Window
type: PropertyValue
value: Wayfair: 30 days | Target: 60 days
value reference: Target

Mobile App Rating
type: PropertyValue
value: Wayfair: 4.3/5.0 (890K reviews) | Target: 4.5/5.0 (2.1M reviews)
value reference: Target

Same-Day Pickup Availability
type: PropertyValue
value: Wayfair: 5% (select cities) | Target: 90% of items
value reference: Target

Product Selection (SKUs)
type: PropertyValue
value: Wayfair: 14,000,000+ SKUs | Target: N/A

Average Product Price
type: PropertyValue
value: Wayfair: $400-600 (furniture) | Target: N/A

Free Shipping Threshold
type: PropertyValue
value: Wayfair: $35 order minimum | Target: N/A

Delivery Time Range
type: PropertyValue
value: Wayfair: 2-14 days standard | Target: N/A

Customization Options
type: PropertyValue
value: Wayfair: Yes (color, fabric, size, finishes) | Target: N/A

Return Window
type: PropertyValue
value: Wayfair: 30 days | Target: 30 days

Typical Discount Depth
type: PropertyValue
value: Wayfair: 0-15% seasonal sales | Target: N/A

Annual Revenue
type: PropertyValue
value: Wayfair: N/A | Target: $110 Billion

US Stores
type: PropertyValue
value: Wayfair: N/A | Target: ~1,950

Market Capitalization
type: PropertyValue
value: Wayfair: N/A | Target: $65 billion

Prime/Membership Members
type: PropertyValue
value: Wayfair: N/A | Target: 60+ million Circle members (estimated)

Physical Store Locations
type: PropertyValue
value: Wayfair: N/A | Target: 1,948 Target stores

Average Delivery Speed
type: PropertyValue
value: Wayfair: N/A | Target: Same-day pickup or 1-2 days

Product Categories
type: PropertyValue
value: Wayfair: N/A | Target: 12+ major categories with 40M+ items

Return Window
type: PropertyValue
value: Wayfair: N/A | Target: 60-90 days (Circle members get 90)

Annual Membership Cost
type: PropertyValue
value: Wayfair: N/A | Target: $99 per year

Average Price Premium vs Market Baseline
type: PropertyValue
value: Wayfair: N/A | Target: 0%

Organic Product Coverage
type: PropertyValue
value: Wayfair: N/A | Target: 18%

US Physical Store Locations
type: PropertyValue
value: Wayfair: N/A | Target: 1,950

Prime Member Discount on Select Items
type: PropertyValue
value: Wayfair: N/A | Target: 0%

RedCard/Loyalty Discount Rate
type: PropertyValue
value: Wayfair: N/A | Target: 5%

Product Categories Available
type: PropertyValue
value: Wayfair: N/A | Target: 12+ (groceries, apparel, home, electronics, beauty, toys, etc.)

Average Customer Satisfaction Rating
type: PropertyValue
value: Wayfair: N/A | Target: 3.8

Year Acquired by Parent Company
type: PropertyValue
value: Wayfair: N/A | Target: Publicly traded (founded 1962)

Total US Store Locations
type: PropertyValue
value: Wayfair: N/A | Target: 1,900 stores

Beauty Product Selection
type: PropertyValue
value: Wayfair: N/A | Target: 2,500 products

Beauty Brands Carried
type: PropertyValue
value: Wayfair: N/A | Target: 75 brands

Loyalty Program Members
type: PropertyValue
value: Wayfair: N/A | Target: 50+ million (RedCard)

Average Beauty Product Markup
type: PropertyValue
value: Wayfair: N/A | Target: Baseline

In-Store Professional Services
type: PropertyValue
value: Wayfair: N/A | Target: Optical services only

Same-Day Pickup Speed
type: PropertyValue
value: Wayfair: N/A | Target: 2 hours (most locations)

Furniture Assembly Time (Average)
type: PropertyValue
value: Wayfair: N/A | Target: 15-30 minutes

Number of Stores (US)
type: PropertyValue
value: Wayfair: N/A | Target: 1,948 locations

Grocery & Food Items Available
type: PropertyValue
value: Wayfair: N/A | Target: 3,500 items

Furniture Category Options
type: PropertyValue
value: Wayfair: N/A | Target: 15 categories

Same-Day Delivery Coverage
type: PropertyValue
value: Wayfair: N/A | Target: 78%

Average Store Size
type: PropertyValue
value: Wayfair: N/A | Target: 130,000 sq ft

Annual Revenue (2023)
type: PropertyValue
value: Wayfair: N/A | Target: $108 billion

Store Locations (US)
type: PropertyValue
value: Wayfair: N/A | Target: 1,948

Electronics SKU Selection Per Store
type: PropertyValue
value: Wayfair: N/A | Target: 500

Loyalty Program Discount
type: PropertyValue
value: Wayfair: N/A | Target: 5% (RedCard)

In-Store Tech Support Service
type: PropertyValue
value: Wayfair: N/A | Target: None (general customer service only)

Same-Day Pickup Availability
type: PropertyValue
value: Wayfair: N/A | Target: Same-day (varies by location)

Product Categories Offered
type: PropertyValue
value: Wayfair: N/A | Target: Apparel, home, grocery, beauty, electronics

Average Electronics Price Competitiveness
type: PropertyValue
value: Wayfair: N/A | Target: 97 (5% lower with RedCard)

Number of US Physical Locations
type: PropertyValue
value: Wayfair: N/A | Target: 1,950+

Brand Partnerships in Beauty
type: PropertyValue
value: Wayfair: N/A | Target: 150-200

Luxury/Prestige Beauty Brand Access
type: PropertyValue
value: Wayfair: N/A | Target: Limited access (mostly drugstore brands like Maybelline, Neutrogena)

Average Beauty Product Price Point
type: PropertyValue
value: Wayfair: N/A | Target: $25-40 average transaction

Loyalty Rewards on Beauty Purchases
type: PropertyValue
value: Wayfair: N/A | Target: 1% cash back (Red Card)

In-Store Beauty Expert Services
type: PropertyValue
value: Wayfair: N/A | Target: Minimal services at select urban locations only

2024 Total Annual Revenue
type: PropertyValue
value: Wayfair: N/A | Target: $108B

Same-Day Fulfillment Services
type: PropertyValue
value: Wayfair: N/A | Target: Buy online, pickup (2 hours), drive-up, same-day delivery

Average Dining Table Price
type: PropertyValue
value: Wayfair: N/A | Target: $349

Furniture Assembly Time Required
type: PropertyValue
value: Wayfair: N/A | Target: 0 (pre-assembled)

Same-Day Delivery Locations
type: PropertyValue
value: Wayfair: N/A | Target: 2000+

Total Product SKUs
type: PropertyValue
value: Wayfair: N/A | Target: 180000

Total Product Selection
type: PropertyValue
value: Wayfair: N/A | Target: 120+ million

Physical Store Locations (US)
type: PropertyValue
value: Wayfair: N/A | Target: 1,948

Prime/Membership Annual Cost
type: PropertyValue
value: Wayfair: N/A | Target: Free (RedCard optional: $0)

Standard Delivery Speed (Prime)
type: PropertyValue
value: Wayfair: N/A | Target: 2-3 business days

Same-Day Service Availability
type: PropertyValue
value: Wayfair: N/A | Target: All 1,948 stores (Drive Up/Pickup)

Return Window
type: PropertyValue
value: Wayfair: N/A | Target: 90 days

2024 Annual Revenue (US)
type: PropertyValue
value: Wayfair: N/A | Target: $107.4

Market Valuation (2024)
type: PropertyValue
value: Wayfair: N/A | Target: $65+

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

Wayfair — Wikipedia
type: CreativeWork

Target — Wikipedia
type: CreativeWork

Compare Wayfair vs Target
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/wayfair-vs-target)
object: Wayfair
object: Target

Product Selection (SKUs)
type: PropertyValue
value reference: Inventory

Average Product Price
type: PropertyValue
value reference: Pricing

Free Shipping Threshold
type: PropertyValue
value reference: Value

Delivery Time Range
type: PropertyValue
value reference: Convenience

Customization Options
type: PropertyValue
value reference: Features

Return Window
type: PropertyValue
value reference: Customer Service

Typical Discount Depth
type: PropertyValue
value reference: Pricing

Annual Revenue
type: PropertyValue
value reference: Financial

US Stores
type: PropertyValue
value reference: Scale

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Prime/Membership Members
type: PropertyValue
value reference: Customer Base

Physical Store Locations
type: PropertyValue
value reference: Retail Presence

Average Delivery Speed
type: PropertyValue
value reference: Customer Service

Product Categories
type: PropertyValue
value reference: Selection

Return Window
type: PropertyValue
value reference: Customer Service

Annual Membership Cost
type: PropertyValue
value reference: Pricing

Average Price Premium vs Market Baseline
type: PropertyValue
value reference: Pricing

Organic Product Coverage
type: PropertyValue
value reference: Product Mix

US Physical Store Locations
type: PropertyValue
value reference: Accessibility

Prime Member Discount on Select Items
type: PropertyValue
value reference: Loyalty Benefits

RedCard/Loyalty Discount Rate
type: PropertyValue
value reference: Loyalty Benefits

Product Categories Available
type: PropertyValue
value reference: Selection

Average Customer Satisfaction Rating
type: PropertyValue
value reference: Customer Experience

Year Acquired by Parent Company
type: PropertyValue
value reference: Corporate History

Total US Store Locations
type: PropertyValue
value reference: Physical Presence

Beauty Product Selection
type: PropertyValue
value reference: Product Catalog

Beauty Brands Carried
type: PropertyValue
value reference: Product Catalog

Loyalty Program Members
type: PropertyValue
value reference: Customer Programs

Average Beauty Product Markup
type: PropertyValue
value reference: Pricing

In-Store Professional Services
type: PropertyValue
value reference: Services

Same-Day Pickup Speed
type: PropertyValue
value reference: Fulfillment

Furniture Assembly Time (Average)
type: PropertyValue
value reference: Convenience

Number of Stores (US)
type: PropertyValue
value reference: Retail Presence

Grocery & Food Items Available
type: PropertyValue
value reference: Product Selection

Furniture Category Options
type: PropertyValue
value reference: Product Selection

Same-Day Delivery Coverage
type: PropertyValue
value reference: Delivery & Service

Average Store Size
type: PropertyValue
value reference: Retail Experience

Annual Revenue (2023)
type: PropertyValue
value reference: Financial Performance

Store Locations (US)
type: PropertyValue
value reference: Retail Reach

Electronics SKU Selection Per Store
type: PropertyValue
value reference: Product Selection

Loyalty Program Discount
type: PropertyValue
value reference: Rewards

In-Store Tech Support Service
type: PropertyValue
value reference: Services

Same-Day Pickup Availability
type: PropertyValue
value reference: Fulfillment

Product Categories Offered
type: PropertyValue
value reference: Product Range

Average Electronics Price Competitiveness
type: PropertyValue
value reference: Pricing

Number of US Physical Locations
type: PropertyValue
value reference: Retail Footprint

Brand Partnerships in Beauty
type: PropertyValue
value reference: Product Selection

Luxury/Prestige Beauty Brand Access
type: PropertyValue
value reference: Product Selection

Average Beauty Product Price Point
type: PropertyValue
value reference: Pricing

Loyalty Rewards on Beauty Purchases
type: PropertyValue
value reference: Customer Loyalty

In-Store Beauty Expert Services
type: PropertyValue
value reference: Customer Service

2024 Total Annual Revenue
type: PropertyValue
value reference: Business Scale

Same-Day Fulfillment Services
type: PropertyValue
value reference: Shopping Convenience

Average Dining Table Price
type: PropertyValue
value reference: Pricing

Furniture Assembly Time Required
type: PropertyValue
value reference: Convenience

Same-Day Delivery Locations
type: PropertyValue
value reference: Fulfillment

Total Product SKUs
type: PropertyValue
value reference: Selection

Total Product Selection
type: PropertyValue
value reference: Product Offering

Physical Store Locations (US)
type: PropertyValue
value reference: Retail Presence

Prime/Membership Annual Cost
type: PropertyValue
value reference: Pricing

Standard Delivery Speed (Prime)
type: PropertyValue
value reference: Shipping

Same-Day Service Availability
type: PropertyValue
value reference: Shipping

Return Window
type: PropertyValue
value reference: Customer Service

2024 Annual Revenue (US)
type: PropertyValue
value reference: Financial

Market Valuation (2024)
type: PropertyValue
value reference: Financial