Tesla leads in electric vehicle technology and autonomous driving capabilities, while Toyota dominates overall vehicle sales, reliability ratings, and offers a broader range of powertrains including hybrids and combustion engines. Tesla generated $81.5B in revenue (2023) versus Toyota's $272B, but Tesla's operating margin is 15% compared to Toyota's 10%.
Tesla vs Toyota — Side-by-side comparison on A Versus B
American EV manufacturer specializing in electric vehicles with proprietary autonomous driving technology and in-vehicle software integration.
Japanese automotive leader with 75+ years of experience in reliable vehicles and hybrid technology
Global Revenue (2023). Vehicle Sales (Annual). Operating Margin. EV Market Share (2024). Reliability Rating (J.D. Power). Powertrain Options. Autonomous Driving Level (SAE)
Choose Tesla if you prioritize cutting-edge EV technology, superior acceleration, advanced autonomous features, and highest profit margins in the EV space. Choose Toyota if you value proven reliability across millions of vehicles, broad powertrain flexibility (hybrid/EV/gas), lower maintenance costs, and a dealership network with established service infrastructure across 170 countries.
Tesla, Inc.: 20.1% | Toyota Motor Corporation: N/A
Tesla, Inc.: FSD +38% (1.1M subscribers) | Toyota Motor Corporation: N/A
Tesla, Inc.: $3.837B (+25% YoY) | Toyota Motor Corporation: N/A
Tesla, Inc.: 350k+ (facing 63% miss probability Q1) | Toyota Motor Corporation: N/A
Tesla, Inc.: Model Y from ~$45k | Toyota Motor Corporation: N/A
Tesla, Inc.: Model Y: 300+ miles | Toyota Motor Corporation: N/A
Tesla, Inc.: Model Y: 5 seats | Toyota Motor Corporation: N/A
Tesla, Inc.: Model Y Performance: 3.5s | Toyota Motor Corporation: N/A
Tesla, Inc.: $1.3T | Toyota Motor Corporation: $250 billion
Tesla, Inc.: 29.5% | Toyota Motor Corporation: N/A
Tesla, Inc.: $13.3B | Toyota Motor Corporation: N/A
Tesla, Inc.: 128K | Toyota Motor Corporation: N/A
Tesla, Inc.: 2.1% | Toyota Motor Corporation: N/A
Tesla, Inc.: 1.81M vehicles | Toyota Motor Corporation: N/A
Tesla, Inc.: 10.8% | Toyota Motor Corporation: N/A
Tesla, Inc.: $81.5B | Toyota Motor Corporation: $272B
Tesla, Inc.: 1.81M units | Toyota Motor Corporation: 10.3M units
Tesla, Inc.: 28th place | Toyota Motor Corporation: 6th place
Tesla, Inc.: 19.5% | Toyota Motor Corporation: 4.2%
Tesla, Inc.: 5 models | Toyota Motor Corporation: 50+ models
Tesla, Inc.: 60,000 Superchargers | Toyota Motor Corporation: 10,000 dealership service centers
Tesla, Inc.: 1.99 seconds | Toyota Motor Corporation: Not applicable (no ICE equivalent)
Tesla, Inc.: $38,990 | Toyota Motor Corporation: N/A
Tesla, Inc.: 358 miles (Model 3) | Toyota Motor Corporation: N/A
Tesla, Inc.: 50,000+ | Toyota Motor Corporation: N/A
Tesla, Inc.: 2.3 seconds | Toyota Motor Corporation: N/A
Tesla, Inc.: 348 miles | Toyota Motor Corporation: N/A
Tesla, Inc.: 65,000+ | Toyota Motor Corporation: N/A
Tesla, Inc.: $43,990 | Toyota Motor Corporation: N/A
Tesla, Inc.: Synthetic, minimalist | Toyota Motor Corporation: N/A
Tesla, Inc.: Electric only | Toyota Motor Corporation: N/A
Tesla, Inc.: ~2,000 | Toyota Motor Corporation: N/A
Tesla, Inc.: $81.5B | Toyota Motor Corporation: N/A
Tesla, Inc.: 25% | Toyota Motor Corporation: 10%
Tesla, Inc.: 1.81 million | Toyota Motor Corporation: N/A
Tesla, Inc.: Level 4 (Full Self-Driving Beta) | Toyota Motor Corporation: N/A
Tesla, Inc.: $35,990 (Model 3) | Toyota Motor Corporation: N/A
Tesla, Inc.: 200+ Service Centers | Toyota Motor Corporation: N/A
Tesla, Inc.: 5.8 seconds (Model 3 RWD) | Toyota Motor Corporation: N/A
Tesla, Inc.: 272 miles (Model 3 RWD) | Toyota Motor Corporation: N/A
Tesla, Inc.: 250 kW (V3 Supercharger) | Toyota Motor Corporation: N/A
Tesla, Inc.: 16 years (founded 2010) | Toyota Motor Corporation: N/A
Tesla, Inc.: 4.1 mi/kWh | Toyota Motor Corporation: N/A
Tesla, Inc.: 1.81 million (2023) | Toyota Motor Corporation: 10.3 million (2023)
Tesla, Inc.: 60% | Toyota Motor Corporation: 3.2%
Tesla, Inc.: $43,990 (Model 3) | Toyota Motor Corporation: $42,000 (bZ4X)
Tesla, Inc.: 809 (2024) | Toyota Motor Corporation: 823 (2024)
0-60 MPH Acceleration (Performance Model)
Tesla, Inc.: 1.99 seconds (Model S Plaid) | Toyota Motor Corporation: 4.7 seconds (GR Corolla)
Tesla, Inc.: 150,000+ miles | Toyota Motor Corporation: 200,000+ miles
Tesla, Inc.: 5 gigafactories | Toyota Motor Corporation: 338 plants globally
Tesla, Inc.: 3.1 sec (Model 3 RWD) | Toyota Motor Corporation: N/A
Tesla, Inc.: 20.8% | Toyota Motor Corporation: N/A
Tesla, Inc.: 7.2/10 | Toyota Motor Corporation: N/A
Tesla, Inc.: 4 (S, 3, X, Y) | Toyota Motor Corporation: N/A
Tesla, Inc.: 73/100 | Toyota Motor Corporation: N/A
Tesla, Inc.: 272 (Model 3 RWD) | Toyota Motor Corporation: N/A
Tesla, Inc.: $58,490 | Toyota Motor Corporation: N/A
Tesla, Inc.: 365 GWh | Toyota Motor Corporation: N/A
Tesla, Inc.: 10.1% | Toyota Motor Corporation: N/A
Tesla, Inc.: $3.2 billion | Toyota Motor Corporation: N/A
Tesla, Inc.: 70+ countries | Toyota Motor Corporation: N/A
Tesla, Inc.: 1.99 seconds (Model S Plaid) | Toyota Motor Corporation: N/A
Tesla, Inc.: Level 2 (FSD Beta) | Toyota Motor Corporation: N/A
Tesla, Inc.: $38,990 | Toyota Motor Corporation: $27,750
Supercharger/Adventure Network Locations
Tesla, Inc.: $2,780 million | Toyota Motor Corporation: N/A
Tesla, Inc.: 7 models | Toyota Motor Corporation: N/A
Tesla, Inc.: 8 years / 120,000 miles | Toyota Motor Corporation: N/A
Tesla, Inc.: 5.1 sec (Model 3 RWD) | Toyota Motor Corporation: N/A
Tesla, Inc.: $780 billion | Toyota Motor Corporation: N/A
Tesla, Inc.: 19% | Toyota Motor Corporation: N/A
EV Market Share / Product Category Dominance
Tesla, Inc.: 20.1% (global EV) | Toyota Motor Corporation: N/A
Tesla, Inc.: 740% | Toyota Motor Corporation: N/A
Tesla, Inc.: 358 miles | Toyota Motor Corporation: 252 miles
Tesla, Inc.: 5.8 seconds | Toyota Motor Corporation: 8.5 seconds
Tesla, Inc.: 157 (2024 J.D. Power) | Toyota Motor Corporation: 121 (2024 J.D. Power)
Tesla, Inc.: 8 years | Toyota Motor Corporation: 10 years
Tesla, Inc.: 50,000+ Superchargers | Toyota Motor Corporation: 8,500+ chargers
Tesla, Inc.: 2 hybrid models | Toyota Motor Corporation: 15+ hybrid models
Tesla, Inc.: 500+ service centers | Toyota Motor Corporation: 1,500+ dealerships
0-60 MPH Acceleration (Performance Variant)
Tesla, Inc.: Model S Plaid: 1.99 sec | Toyota Motor Corporation: N/A
Tesla, Inc.: Model 3 RWD: 272 mi | Toyota Motor Corporation: N/A
Tesla, Inc.: 50,000+ Superchargers | Toyota Motor Corporation: N/A
Tesla, Inc.: $2,100 | Toyota Motor Corporation: N/A
Tesla, Inc.: 5 main production models | Toyota Motor Corporation: N/A
Tesla, Inc.: $0.28/mi | Toyota Motor Corporation: N/A
Tesla, Inc.: $43,990 (Model 3 RWD) | Toyota Motor Corporation: N/A
Tesla, Inc.: N/A | Toyota Motor Corporation: 5 years / 60,000 miles
Tesla, Inc.: N/A | Toyota Motor Corporation: 4.5
Tesla, Inc.: N/A | Toyota Motor Corporation: 58%
Tesla, Inc.: N/A | Toyota Motor Corporation: $28,500
Tesla, Inc.: N/A | Toyota Motor Corporation: 82
Tesla, Inc.: N/A | Toyota Motor Corporation: $520
Tesla, Inc.: N/A | Toyota Motor Corporation: 16
Tesla, Inc.: N/A | Toyota Motor Corporation: 1.2% (stable)
Tesla, Inc.: N/A | Toyota Motor Corporation: 10.3 million
Tesla, Inc.: N/A | Toyota Motor Corporation: 78/100 (4th place)
Tesla, Inc.: N/A | Toyota Motor Corporation: 38%
3-Year Vehicle Depreciation (Value Retention)
Tesla, Inc.: N/A | Toyota Motor Corporation: 48% retained
Tesla, Inc.: N/A | Toyota Motor Corporation: 8.7%
Best-in-Class Fuel Economy (Mid-Size Sedan Hybrid)
Tesla, Inc.: N/A | Toyota Motor Corporation: Camry Hybrid: 52 MPG
Tesla, Inc.: N/A | Toyota Motor Corporation: 38 plants across 14 countries
Tesla, Inc.: N/A | Toyota Motor Corporation: $33,500
Tesla, Inc.: N/A | Toyota Motor Corporation: 92%
Tesla, Inc.: N/A | Toyota Motor Corporation: 164
Tesla, Inc.: N/A | Toyota Motor Corporation: 68%
Tesla, Inc.: N/A | Toyota Motor Corporation: 6 models
Tesla, Inc.: N/A | Toyota Motor Corporation: 1,500+
Tesla, Inc.: N/A | Toyota Motor Corporation: 8.2 / 10
How to choose between Tesla, Inc. and Toyota Motor Corporation
Compare Tesla, Inc. vs Toyota Motor Corporation
Tesla vs Toyota — Structured Comparison Data
Machine-readable comparison dataset for Tesla vs Toyota. Contains 118 attribute comparisons, 5 FAQ pairs.
Tesla vs Toyota — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Tesla vs Toyota.
Which company is more reliable long-term?
Toyota ranks 6th in J.D. Power reliability with proven longevity across 25+ years of hybrid technology and 10.3M annual sales. Tesla ranks 28th out of 32 brands with higher repair costs ($0.15-0.20 per mile vs. Toyota's $0.08). Toyota vehicles typically retain value longer and require fewer repairs over ownership.
Tesla dominates EV technology with 19.5% global EV market share, superior acceleration (0-60 in 1.99 seconds on Model S Plaid), and 60,000 Supercharger stations. Toyota has only 4.2% EV market share but offers 20+ hybrid models and is expanding EV lineup with models like bZ4X. Choose Tesla for pure EV performance; choose Toyota for hybrid flexibility.
What's the total cost of ownership difference?
Tesla has higher purchase prices ($60K-$100K+) but lower fuel costs and maintenance ($0.15-0.20/mile). Toyota has lower purchase prices, especially hybrids ($30K-60K), with even lower maintenance costs ($0.08/mile). Over 10 years, Toyota typically costs $8,000-15,000 less total despite similar mileage due to reliability and resale value.
Tesla's Autopilot and Full Self-Driving Beta represent Level 2+ autonomous capability with advanced features like navigate on autopilot and automatic lane changing. Toyota Safety Sense is Level 2 with adaptive cruise control and lane centering. Tesla is ahead but both require driver attention; neither achieves Level 3+ autonomy yet.
Toyota generated $272B revenue in 2023 versus Tesla's $81.5B, making Toyota 3.3x larger by revenue. However, Tesla's 15% operating margin significantly exceeds Toyota's 10%, meaning Tesla generates more profit per dollar of sales. Tesla is more profitable but Toyota is larger and more diversified financially.
How to Choose Between Tesla, Inc. and Toyota Motor Corporation
Global Revenue (2023): Tesla, Inc. has $81.5 billion, while Toyota Motor Corporation has $272 billion.
Vehicle Sales (Annual): Tesla, Inc. has 1.81 million units, while Toyota Motor Corporation has 10.3 million units.
Operating Margin: Tesla, Inc. has 15%, while Toyota Motor Corporation has 10%.
EV Market Share (2024): Tesla, Inc. has 19.5% of global EV market, while Toyota Motor Corporation has 4.2% of global EV market.
Consider: Reliability Rating (J.D. Power)
Reliability Rating (J.D. Power): Tesla, Inc. has Below average (28th out of 32 brands), while Toyota Motor Corporation has Above average (6th out of 32 brands).
Powertrain Options: Tesla, Inc. has Electric vehicles only, while Toyota Motor Corporation has Hybrid, plug-in hybrid, electric, and combustion engines.
Consider: Autonomous Driving Level (SAE)
Autonomous Driving Level (SAE): Tesla, Inc. has Level 2+ (Autopilot), while Toyota Motor Corporation has Level 2 (Toyota Safety Sense).