Squarespace offers superior design templates and better SEO tools out-of-the-box, while Wix provides more extensive app integrations (500+ vs 250+) and lower starting prices ($12/month vs $16/month). Squarespace is better for design-focused users; Wix suits those needing maximum customization through third-party apps.
Squarespace vs Wix — Side-by-side comparison on A Versus B
All-in-one website builder with beautiful templates and integrated commerce
Flexible website builder with extensive app marketplace and lower entry-level pricing
Starting Price. App Marketplace Size. Built-in SEO Features. Design Templates. E-commerce Transaction Fees. Free Trial Period. Blogging Capabilities
Choose Squarespace if you prioritize design quality, built-in SEO optimization, and e-commerce without transaction fees—ideal for creative professionals, portfolios, and boutique online stores. Choose Wix if you need budget flexibility, extensive app integrations, and the freedom to customize heavily with third-party tools, or if you want maximum template variety.
Squarespace: $16/month (included) | Wix: $29/month (Core plan)
Squarespace: Not available | Wix: Available with limitations
Squarespace: Basic | Wix: Advanced (Aria, greater variety)
Squarespace: Limited integrations | Wix: Built-in social media and SEO tools
Squarespace: Lower fees | Wix: Higher fees
Squarespace: More attractive & polished aesthetics | Wix: Functional, highly customizable
Squarespace: Extensive, section-based editor | Wix: N/A
Squarespace: Advanced, highly customizable | Wix: N/A
Squarespace: SSL certificate, daily backups, security updates | Wix: N/A
Squarespace: Plan-dependent | Wix: Unlimited on most plans
Squarespace: No | Wix: Yes, native tools
Squarespace: 50+ professional designs | Wix: N/A
Squarespace: 4.5/5 (3,394 reviews) | Wix: N/A
Squarespace: Automatic (all templates mobile-optimized) | Wix: N/A
Squarespace: $23-33/month | Wix: $27/month
Squarespace: 3,394 reviews (Capterra) | Wix: N/A
Squarespace: Basic collections only | Wix: N/A
Squarespace: Block animations, limited transitions | Wix: N/A
Squarespace: Proprietary global CDN included | Wix: N/A
Squarespace: Yes, with inventory and payments | Wix: N/A
Squarespace: $15/month (Starter plan) | Wix: N/A
Squarespace: $33/month (Core plan) | Wix: $27/month (Business Basic)
Squarespace: 40% - template parameter-based | Wix: N/A
Squarespace: 4.4/5 stars (3,394 reviews) | Wix: N/A
Squarespace: Basic content management; third-party integrations needed | Wix: N/A
Squarespace: Yes, integrated with advanced product filters (April 2026) | Wix: N/A
Squarespace: No native B2B support | Wix: N/A
Squarespace: Limited integrations (primarily Squarespace native) | Wix: N/A
Squarespace: Basic API, limited headless support | Wix: N/A
Squarespace: Basic coupon and discount tools | Wix: N/A
Squarespace: All paid plans included | Wix: N/A
Squarespace: 14-day trial only | Wix: N/A
Squarespace: $12-33 (Creator/Business) | Wix: N/A
Squarespace: 3-4% per transaction | Wix: N/A
Squarespace: Unlimited (with per-transaction fees) | Wix: N/A
Squarespace: 70+ professionally designed templates | Wix: N/A
Squarespace: Requires integration (Mailchimp, Klaviyo, etc.) | Wix: N/A
Squarespace: Limited; requires apps or custom integration | Wix: N/A
Squarespace: Advanced on-page SEO, image optimization, blogging | Wix: N/A
Squarespace: $15 (Business plan starts here) | Wix: $14
Squarespace: 1-2 hours (drag-and-drop) | Wix: N/A
Squarespace: 1+ million stores | Wix: N/A
Squarespace: 24/7 phone and chat support | Wix: N/A
Squarespace: $180-276 (included) | Wix: N/A
Squarespace: Unlimited (Commerce plan) | Wix: N/A
Squarespace: Limited/Not published | Wix: N/A
Squarespace: Basic (single-location, limited variants) | Wix: N/A
Squarespace: Limited; mainly Facebook and Instagram | Wix: N/A
Squarespace: Full drag-and-drop with no coding needed | Wix: N/A
Squarespace: $16/month (Personal) | Wix: $14/month (Basic)
Squarespace: No | Wix: Yes (with branding)
Squarespace: 500+ built-in integrations | Wix: 250+ app market integrations
Squarespace: Yes (all plans) | Wix: Limited (plans $27+/month)
Squarespace: Yes (all plans) | Wix: Yes (all plans)
Squarespace: $23-529 first month | Wix: N/A
Squarespace: $23-529 (all-inclusive) | Wix: N/A
Squarespace: ~1,000 (performance degrades beyond) | Wix: N/A
Squarespace: 100+ pre-built templates | Wix: N/A
Squarespace: 24/7 live chat, email, phone | Wix: N/A
Squarespace: $2,784-6,348 (subscription + fees) | Wix: N/A
Squarespace: Phone, Chat, Email (24/7) | Wix: N/A
Squarespace: $23 (Business plan with e-commerce) | Wix: N/A
Squarespace: 2-4 (drag-and-drop template) | Wix: N/A
Squarespace: ~200 pre-built apps | Wix: N/A
Squarespace: Yes, managed hosting | Wix: Yes (included in all plans)
Squarespace: $0 (included in plan) | Wix: N/A
Squarespace: 5 (template + drag-drop limits) | Wix: 30% (template constraints only)
Squarespace: $16/month | Wix: $6.48/month
Squarespace: 5-6 | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
Squarespace: Instagram Shop only (1) | Wix: N/A
Squarespace: Limited API with restricted code | Wix: N/A
Squarespace: 2-4 hours (drag-and-drop) | Wix: N/A
Squarespace: Limited/No direct API | Wix: N/A
Squarespace: 500 free/month built-in | Wix: N/A
Squarespace: 3% + $0.30 | Wix: 2.9% + $0.30 (Combo plan)
Squarespace: Premium, cohesive design system | Wix: Variable quality, requires curation
Squarespace: ~200 integrated apps | Wix: ~1,500 apps in App Market
Squarespace: Included in all plans | Wix: AI Assistant, automated recommendations, sitemap generation
Squarespace: Up to 20% off | Wix: Up to 45% off
Squarespace: Limited (requires workarounds) | Wix: N/A
Squarespace: Full shopping cart, inventory, tax, shipping | Wix: N/A
Squarespace: Basic (Business plan $23+/month) | Wix: N/A
Squarespace: Yes (all plans included) | Wix: N/A
Squarespace: 4 built-in (Stripe, PayPal, Apple Pay, Square) | Wix: N/A
Squarespace: Limited CSS/JavaScript injection | Wix: N/A
Squarespace: No (14-day trial only) | Wix: N/A
Squarespace: Yes (unlimited bandwidth) | Wix: N/A
Squarespace: Basic (scroll effects, transitions) | Wix: Template effects, limited custom animations
Squarespace: Advanced (meta, schema, sitemaps) | Wix: N/A
Squarespace: Limited CSS-only (no JavaScript) | Wix: N/A
Squarespace: Yes, on Squarespace's servers | Wix: N/A
Squarespace: Yes (Squarespace Payments) | Wix: N/A
Squarespace: $16 | Wix: $16/month (annual billing)
Squarespace: 15-30 minutes | Wix: 30 minutes (average first store)
Squarespace: 140+ proprietary templates | Wix: N/A
Squarespace: Limited integrations (500+) | Wix: 250+ apps
Squarespace: 24/7 live support | Wix: N/A
Squarespace: Limited; vendor lock-in risk | Wix: Limited/difficult to export
Squarespace: $960 (5-year total) | Wix: N/A
Squarespace: Included (Email Campaigns) | Wix: N/A
Squarespace: $14 | Wix: $27-42 (for ecommerce features)
Squarespace: 3% + $0.30 | Wix: 2.7% + $0.30 per transaction
Squarespace: 300+ | Wix: 500+ in App Market
Squarespace: $396 (plan) + $7,500 (fees) | Wix: N/A
Squarespace: 2.1 seconds | Wix: 2.8 seconds
Squarespace: Advanced with AI | Wix: Standard
Squarespace: 0% (included) | Wix: 2.9% + $0.30 per transaction
Squarespace: Advanced (meta, structured data, SSL, redirects, sitemaps) | Wix: Basic (manual setup required)
Squarespace: Average 4 hours (24/7 chat) | Wix: Average 6 hours (24/7 chat)
Squarespace: Basic (standard blog/portfolio) | Wix: N/A
Squarespace: Template-constrained | Wix: N/A
Squarespace: No—vendor lock-in | Wix: Limited, requires Velo (custom code)
Squarespace: N/A | Wix: Wix Studio with AI tools
Squarespace: N/A | Wix: Fully managed (included)
Squarespace: N/A | Wix: 0% (on Wix Payments)
Squarespace: N/A | Wix: Beginner (Visual drag-drop)
Squarespace: N/A | Wix: Basic; supports 100s of pages effectively
Squarespace: N/A | Wix: Limited custom code in specific areas only
Squarespace: N/A | Wix: Basic AI copywriting and simple design suggestions
Squarespace: N/A | Wix: Integrated with reliable uptime; basic SEO controls
Squarespace: N/A | Wix: $39/month (advanced e-commerce)
Squarespace: N/A | Wix: Basic (Advanced at $39+)
Squarespace: N/A | Wix: Very intuitive, drag-and-drop
Squarespace: N/A | Wix: Micro to small business
Squarespace: N/A | Wix: Advanced with automated tax, shipping, inventory
Squarespace: N/A | Wix: Moderate; requires learning curve
Squarespace: N/A | Wix: Advanced SEO, analytics, and integrations
Squarespace: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
Squarespace: N/A | Wix: AI Writer, design suggestions, image optimization
Squarespace: N/A | Wix: Yes, chat and email
Squarespace: N/A | Wix: Included with e-commerce plans
Squarespace: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
Squarespace: N/A | Wix: Full-featured mobile editor
Squarespace: N/A | Wix: $27 (Business plan)
Squarespace: N/A | Wix: Difficult to export, vendor lock-in
Squarespace: N/A | Wix: $324 (plans) + $2,900 (fees)
Squarespace: N/A | Wix: 2.5-3% of all websites
Squarespace: N/A | Wix: Beginner (no coding needed)
Squarespace: N/A | Wix: Basic (limited control)
Squarespace: N/A | Wix: 900+ Wix-designed
Squarespace: N/A | Wix: Limited REST API only
Squarespace: N/A | Wix: Limited to Facebook & Instagram
Squarespace: N/A | Wix: Included in all plans
Squarespace: N/A | Wix: Full-featured app
Squarespace: N/A | Wix: Unlimited on Premium+ plans
Squarespace: N/A | Wix: Unlimited products
Squarespace: N/A | Wix: AI-powered SEO assistant with recommendations
Squarespace: N/A | Wix: Full-page element positioning (complete freedom)
Squarespace: N/A | Wix: 70+ payment providers
Squarespace: N/A | Wix: Yes, limited features
Squarespace: N/A | Wix: 12+ (Stripe, PayPal, Square, etc.)
Squarespace: N/A | Wix: Velo (JavaScript-only, proprietary API)
Squarespace: N/A | Wix: 80+ built-in templates
Squarespace: N/A | Wix: 1 (None: fully visual interface)
Squarespace: N/A | Wix: Yes (no limit across all plans)
Squarespace: N/A | Wix: 18 (inventory, shipping, abandoned cart)
Squarespace: N/A | Wix: 5/10 (auto-generated, limited control)
Squarespace: N/A | Wix: No (complete vendor lock-in)
Squarespace: N/A | Wix: $16/month (Combo plan)
Squarespace: N/A | Wix: $27/month (Business Basic)
How to choose between Squarespace and Wix
Squarespace vs Wix — Structured Comparison Data
Machine-readable comparison dataset for Squarespace vs Wix. Contains 281 attribute comparisons, 5 FAQ pairs.
Squarespace vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Squarespace vs Wix.
Which platform is better for e-commerce?
Squarespace is superior for pure e-commerce. Its 0% transaction fees vs Wix's 2.9% + $0.30 per transaction means for a $100 order: Squarespace charges $0, Wix charges $3.20. Annually, a store doing $50,000 in sales pays $0 (Squarespace) vs $1,600 (Wix). Both support inventory management and abandoned cart recovery, but Squarespace's model is more cost-effective.
Wix is easier for complete beginners due to its simpler drag-and-drop interface and Artificial Design Intelligence (ADI) feature that auto-generates layouts. Squarespace has a steeper learning curve but offers more professional results once mastered. Wix's 900 templates also give beginners more pre-made options to start with.
Can I integrate third-party apps and tools?
Wix has a significant advantage with 500+ native integrations (Zapier, Mailchimp, Google Analytics, Facebook Pixel, etc.) vs Squarespace's 250+ apps. If you need extensive third-party tool integration, Wix is more flexible. Squarespace does support native integrations but has fewer options and may require workarounds.
Which has better SEO capabilities out-of-the-box?
Squarespace is superior for SEO. It includes built-in meta tag editors, structured schema markup, automatic SSL certificates, XML sitemaps, and URL redirects in all plans. Wix requires manual SEO setup and offers fewer built-in features, making Squarespace better for organic search visibility without additional effort or premium plugins.
What are the long-term costs for a growing business?
For a small e-commerce store with $60,000 annual sales, Squarespace costs ~$192/year ($16/month × 12) with $0 transaction fees = $192 total. Wix costs $144/year ($12/month × 12) + $1,920 transaction fees (2.9% + $0.30 on $60K) = $2,064 total. Over 3 years: Squarespace = $576; Wix = $6,192. Squarespace becomes dramatically cheaper for e-commerce at scale.
How to Choose Between Squarespace and Wix
Starting Price: Squarespace has $16/month, while Wix has $12/month.
App Marketplace Size: Squarespace has 250+ apps, while Wix has 500+ apps.
Built-in SEO Features: Squarespace has Advanced (meta tags, structured data, SSL included), while Wix has Basic (requires manual setup).
Design Templates: Squarespace has 140+ professionally designed, while Wix has 900+ templates.
E-commerce Transaction Fees: Squarespace has 0% (included in plan), while Wix has 2.9% + $0.30 per transaction.
Free Trial Period: Squarespace has 14 days, while Wix has 14 days.
Blogging Capabilities: Squarespace has Native blogging with RSS feeds, while Wix has Native blogging with app extensions.