Squarespace offers superior design templates and built-in SEO tools, while Wix provides more affordable entry pricing and greater app flexibility through its App Market. Squarespace excels for design-focused businesses, whereas Wix suits budget-conscious users needing extensive customization.
Squarespace vs Wix — Side-by-side comparison on A Versus B
All-in-one website builder with premium design templates and integrated SEO tools
Professional website builder with extensive design flexibility, advanced e-commerce, and AI-powered tools.
Starting Price. Design Templates Quality. App Marketplace Size. Built-in SEO Tools. E-commerce Transaction Fees. Free Trial Length. Customer Support Response Time
Choose Squarespace if you prioritize design quality, professional aesthetics, and built-in SEO tools—it's ideal for portfolios, creative businesses, and brands where visual presentation matters. Choose Wix if you need affordability, extensive third-party app integration, and don't mind spending time on design customization—it's better for small businesses, startups, and users wanting maximum flexibility.
Squarespace: $16/month (included) | Wix: $29/month (Core plan)
Squarespace: Not available | Wix: Available with limitations
Squarespace: Basic | Wix: Advanced (Aria, greater variety)
Squarespace: Limited integrations | Wix: Built-in social media and SEO tools
Squarespace: Lower fees | Wix: Higher fees
Squarespace: More attractive & polished aesthetics | Wix: Functional, highly customizable
Squarespace: Extensive, section-based editor | Wix: N/A
Squarespace: $15/month (Commerce Basic) | Wix: N/A
Squarespace: Advanced, highly customizable | Wix: N/A
Squarespace: SSL certificate, daily backups, security updates | Wix: N/A
Squarespace: Plan-dependent | Wix: Unlimited on most plans
Squarespace: No | Wix: Yes, native tools
Squarespace: 50+ professional designs | Wix: N/A
Squarespace: 4.5/5 (3,394 reviews) | Wix: N/A
Squarespace: Automatic (all templates mobile-optimized) | Wix: N/A
Squarespace: 3,394 reviews (Capterra) | Wix: N/A
Squarespace: Basic collections only | Wix: N/A
Squarespace: Block animations, limited transitions | Wix: N/A
Squarespace: Proprietary global CDN included | Wix: N/A
Squarespace: Yes, with inventory and payments | Wix: N/A
Squarespace: $15/month (Starter plan) | Wix: N/A
Squarespace: $33/month (Core plan) | Wix: $27/month (Business Basic)
Squarespace: 40% - template parameter-based | Wix: N/A
Squarespace: 4.4/5 stars (3,394 reviews) | Wix: N/A
Squarespace: Basic content management; third-party integrations needed | Wix: N/A
Squarespace: Yes, integrated with advanced product filters (April 2026) | Wix: N/A
Squarespace: No native B2B support | Wix: N/A
Squarespace: Limited integrations (primarily Squarespace native) | Wix: N/A
Squarespace: Basic API, limited headless support | Wix: N/A
Squarespace: Basic coupon and discount tools | Wix: N/A
Squarespace: All paid plans included | Wix: N/A
Squarespace: 14-day trial only | Wix: N/A
Squarespace: 2-24 | Wix: 2-4 hours (premium)
Squarespace: $12-33 (Creator/Business) | Wix: N/A
Squarespace: 3-4% per transaction | Wix: N/A
Squarespace: Unlimited (with per-transaction fees) | Wix: N/A
Squarespace: 70+ professionally designed templates | Wix: N/A
Squarespace: Requires integration (Mailchimp, Klaviyo, etc.) | Wix: N/A
Squarespace: Limited; requires apps or custom integration | Wix: N/A
Squarespace: Advanced on-page SEO, image optimization, blogging | Wix: N/A
Squarespace: 14 days free; no credit card required | Wix: N/A
Squarespace: $15 (Business plan starts here) | Wix: $14
Squarespace: 1-2 hours (drag-and-drop) | Wix: N/A
Squarespace: 1+ million stores | Wix: N/A
Squarespace: 24/7 phone and chat support | Wix: N/A
Squarespace: $180-276 (included) | Wix: N/A
Squarespace: Unlimited (Commerce plan) | Wix: N/A
Squarespace: Limited/Not published | Wix: N/A
Squarespace: Basic (single-location, limited variants) | Wix: N/A
Squarespace: Limited; mainly Facebook and Instagram | Wix: N/A
Squarespace: Full drag-and-drop with no coding needed | Wix: N/A
Squarespace: $16/month (Personal) | Wix: $14/month (Basic)
Squarespace: No | Wix: Yes (with branding)
Squarespace: 500+ built-in integrations | Wix: 250+ app market integrations
Squarespace: Yes (all plans) | Wix: Limited (plans $27+/month)
Squarespace: Yes (all plans) | Wix: Yes (all plans)
Squarespace: 4.5/5 stars | Wix: 4.4/5 stars
Squarespace: Phone, Chat, Email (24/7) | Wix: N/A
Squarespace: $23 (Business plan with e-commerce) | Wix: N/A
Squarespace: ~200 pre-built apps | Wix: N/A
Squarespace: Yes, managed hosting | Wix: Yes (included in all plans)
Squarespace: $0 (included in plan) | Wix: N/A
Squarespace: 5 (template + drag-drop limits) | Wix: High freedom with drag-and-drop
Squarespace: $16/month | Wix: $6.48/month
Squarespace: Instagram Shop only (1) | Wix: N/A
Squarespace: Limited API with restricted code | Wix: N/A
Squarespace: 2-4 hours (drag-and-drop) | Wix: N/A
Squarespace: Limited/No direct API | Wix: N/A
Squarespace: 500 free/month built-in | Wix: N/A
Squarespace: 3% on third-party payments | Wix: 2.7% + $0.30 per transaction
Squarespace: Premium, cohesive design system | Wix: Variable quality, requires curation
Squarespace: ~200 integrated apps | Wix: ~1,500 apps in App Market
Squarespace: Included in all plans | Wix: Extra cost ($8.80/month for SEO Wiz)
Squarespace: Up to 20% off | Wix: Up to 45% off
Squarespace: N/A | Wix: $120-216 (all-in-one)
Squarespace: N/A | Wix: Wix Studio with AI tools
Squarespace: N/A | Wix: Fully managed (included)
Squarespace: N/A | Wix: 0% (on Wix Payments)
Squarespace: N/A | Wix: Beginner (Visual drag-drop)
Squarespace: N/A | Wix: Basic; supports 100s of pages effectively
Squarespace: N/A | Wix: Limited custom code in specific areas only
Squarespace: N/A | Wix: Basic AI copywriting and simple design suggestions
Squarespace: N/A | Wix: Integrated with reliable uptime; basic SEO controls
Squarespace: N/A | Wix: $39/month (advanced e-commerce)
Squarespace: N/A | Wix: Basic (Advanced at $39+)
Squarespace: N/A | Wix: Very intuitive, drag-and-drop
Squarespace: N/A | Wix: Micro to small business
Squarespace: N/A | Wix: Advanced with automated tax, shipping, inventory
Squarespace: N/A | Wix: Moderate; requires learning curve
Squarespace: N/A | Wix: Advanced SEO, analytics, and integrations
Squarespace: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
Squarespace: N/A | Wix: AI Writer, design suggestions, image optimization
Squarespace: N/A | Wix: Yes, chat and email
Squarespace: N/A | Wix: Included with e-commerce plans
Squarespace: N/A | Wix: $16/month (annual billing)
Squarespace: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
Squarespace: N/A | Wix: Full-featured mobile editor
Squarespace: N/A | Wix: $27 (Business plan)
Squarespace: N/A | Wix: Difficult to export, vendor lock-in
Squarespace: N/A | Wix: $324 (plans) + $2,900 (fees)
Squarespace: N/A | Wix: 2.5-3% of all websites
Squarespace: N/A | Wix: Beginner (no coding needed)
Squarespace: N/A | Wix: Limited/difficult to export
Squarespace: N/A | Wix: Basic (limited control)
Squarespace: N/A | Wix: 900+ Wix-designed
Squarespace: N/A | Wix: 2.7% + $0.30 per transaction
Squarespace: N/A | Wix: Limited REST API only
Squarespace: N/A | Wix: Limited to Facebook & Instagram
Squarespace: N/A | Wix: Included in all plans
Squarespace: N/A | Wix: Yes (with branding)
Squarespace: N/A | Wix: Full-featured app
Squarespace: N/A | Wix: Unlimited on Premium+ plans
Squarespace: N/A | Wix: 500+ in App Market
Squarespace: N/A | Wix: Unlimited products
Squarespace: N/A | Wix: AI-powered SEO assistant with recommendations
Squarespace: N/A | Wix: Full-page element positioning (complete freedom)
Squarespace: N/A | Wix: 70+ payment providers
How to choose between Squarespace and Wix
Squarespace vs Wix — Structured Comparison Data
Machine-readable comparison dataset for Squarespace vs Wix. Contains 212 attribute comparisons, 5 FAQ pairs.
Squarespace vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Squarespace vs Wix.
Squarespace has the advantage with advanced SEO tools built into all plans at no extra cost, including automatic XML sitemaps, meta tag management, and structured data optimization. Wix requires purchasing SEO Wiz (AI-powered tool) for $8.80/month to access comparable features, making Squarespace more cost-effective for SEO-focused businesses.
Can I switch platforms after building my site?
Both platforms allow data export, but migration can be complex. Squarespace and Wix both support exporting basic content, though custom code and complex layouts may not transfer cleanly. Wix's app integrations are particularly difficult to migrate. It's recommended to choose your platform strategically at the start.
Squarespace offers stronger native e-commerce features with inventory tracking, abandoned cart recovery, and shipping integrations built into all plans. Wix's e-commerce is solid but requires more third-party app integration. However, Wix's lower transaction fees (2.7% + $0.30 vs 3%) make it more cost-effective for high-volume sellers.
Is the design quality difference really significant?
Yes—Squarespace's 100 templates follow a cohesive, premium design philosophy that requires minimal customization to look professional. Wix's 800 templates vary widely in quality; many require substantial customization to achieve a polished appearance. For users without design experience, Squarespace saves time.
What are hidden costs I should know about?
Squarespace includes most features in base pricing but charges for premium domains. Wix's advertised prices don't include domain registration (average $15/year extra), and advanced SEO requires the $8.80/month SEO Wiz add-on. Both platforms offer free domains with annual plans when prepaid.
How to Choose Between Squarespace and Wix
Starting Price: Squarespace has $16/month, while Wix has $6.48/month.
Design Templates Quality: Squarespace has 100+ professionally designed templates, while Wix has 800+ templates with variable design quality.
App Marketplace Size: Squarespace has ~200 integrated apps, while Wix has ~1,500 apps in App Market.
Built-in SEO Tools: Squarespace has Advanced SEO features included in all plans, while Wix has SEO Wiz (AI tool) starting at $8.80/month extra.
E-commerce Transaction Fees: Squarespace has 3% on third-party payments, while Wix has 2.7% + $0.30 per transaction.
Free Trial Length: Squarespace has 14 days full access, while Wix has 14 days full access.
Consider: Customer Support Response Time
Customer Support Response Time: Squarespace has 24-hour typical response (24/7 chat available), while Wix has 24-hour typical response (24/7 chat available).