Wix offers more design flexibility with 900+ templates and lower starting prices ($14/month), while Squarespace emphasizes design quality with 100+ curated templates and stronger e-commerce features at $16/month baseline. Wix appeals to beginners seeking affordability; Squarespace suits creative professionals prioritizing aesthetics.
Squarespace vs Wix — Side-by-side comparison on A Versus B
All-in-one website builder with premium design templates and integrated SEO tools
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Template Library Size. Starting Price (Monthly). E-commerce Transaction Fees. Built-in SEO Tools. Free Plan Available. App Marketplace. Customer Support Response Time
Choose Squarespace if you're a creative professional, artist, or photographer prioritizing stunning design, zero transaction fees, and strong e-commerce SEO capabilities. Choose Wix if you're a budget-conscious beginner, small business owner, or want maximum template variety, a free tier to test with, or need extensive app integrations for complex workflows.
Squarespace: $16/month (included) | Wix: $29/month (Core plan)
Squarespace: Not available | Wix: Available with limitations
Squarespace: Basic | Wix: Advanced (Aria, greater variety)
Squarespace: Limited integrations | Wix: Built-in social media and SEO tools
Squarespace: Lower fees | Wix: Higher fees
Squarespace: More attractive & polished aesthetics | Wix: Functional, highly customizable
Squarespace: Extensive, section-based editor | Wix: N/A
Squarespace: $15/month (Commerce Basic) | Wix: N/A
Squarespace: Advanced, highly customizable | Wix: N/A
Squarespace: SSL certificate, daily backups, security updates | Wix: N/A
Squarespace: Plan-dependent | Wix: Unlimited on most plans
Squarespace: No | Wix: Yes, native tools
Squarespace: 50+ professional designs | Wix: N/A
Squarespace: 4.5/5 (3,394 reviews) | Wix: N/A
Squarespace: Automatic (all templates mobile-optimized) | Wix: N/A
Squarespace: $23-33/month | Wix: $27/month
Squarespace: 3,394 reviews (Capterra) | Wix: N/A
Squarespace: Basic collections only | Wix: N/A
Squarespace: Block animations, limited transitions | Wix: N/A
Squarespace: Proprietary global CDN included | Wix: N/A
Squarespace: Yes, with inventory and payments | Wix: N/A
Squarespace: $15/month (Starter plan) | Wix: N/A
Squarespace: $33/month (Core plan) | Wix: $27/month (Business Basic)
Squarespace: 40% - template parameter-based | Wix: N/A
Squarespace: 4.4/5 stars (3,394 reviews) | Wix: N/A
Squarespace: Basic content management; third-party integrations needed | Wix: N/A
Squarespace: Yes, integrated with advanced product filters (April 2026) | Wix: N/A
Squarespace: No native B2B support | Wix: N/A
Squarespace: Limited integrations (primarily Squarespace native) | Wix: N/A
Squarespace: Basic API, limited headless support | Wix: N/A
Squarespace: Basic coupon and discount tools | Wix: N/A
Squarespace: All paid plans included | Wix: N/A
Squarespace: 14-day trial only | Wix: N/A
Squarespace: 2-24 | Wix: 2-4 hours (premium)
Squarespace: $12-33 (Creator/Business) | Wix: N/A
Squarespace: 3-4% per transaction | Wix: N/A
Squarespace: Unlimited (with per-transaction fees) | Wix: N/A
Squarespace: 70+ professionally designed templates | Wix: N/A
Squarespace: Requires integration (Mailchimp, Klaviyo, etc.) | Wix: N/A
Squarespace: Limited; requires apps or custom integration | Wix: N/A
Squarespace: Advanced on-page SEO, image optimization, blogging | Wix: N/A
Squarespace: 14 days free; no credit card required | Wix: N/A
Squarespace: $15 (Business plan starts here) | Wix: $14
Squarespace: 1-2 hours (drag-and-drop) | Wix: N/A
Squarespace: 1+ million stores | Wix: N/A
Squarespace: 24/7 phone and chat support | Wix: N/A
Squarespace: $180-276 (included) | Wix: N/A
Squarespace: Unlimited (Commerce plan) | Wix: N/A
Squarespace: Limited/Not published | Wix: N/A
Squarespace: Basic (single-location, limited variants) | Wix: N/A
Squarespace: Limited; mainly Facebook and Instagram | Wix: N/A
Squarespace: Full drag-and-drop with no coding needed | Wix: N/A
Squarespace: $16/month (Personal) | Wix: $14/month (Basic)
Squarespace: No | Wix: Yes (with branding)
Squarespace: 500+ built-in integrations | Wix: 250+ app market integrations
Squarespace: Yes (all plans) | Wix: Limited (plans $27+/month)
Squarespace: Yes (all plans) | Wix: Yes (all plans)
Squarespace: 4.5/5 stars | Wix: 4.4/5 stars
Squarespace: Phone, Chat, Email (24/7) | Wix: N/A
Squarespace: $23 (Business plan with e-commerce) | Wix: N/A
Squarespace: ~200 pre-built apps | Wix: N/A
Squarespace: Yes, managed hosting | Wix: Yes (included in all plans)
Squarespace: $0 (included in plan) | Wix: N/A
Squarespace: 5 (template + drag-drop limits) | Wix: High freedom with drag-and-drop
Squarespace: $16/month | Wix: $6.48/month
Squarespace: 5-6 | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
Squarespace: Instagram Shop only (1) | Wix: N/A
Squarespace: Limited API with restricted code | Wix: N/A
Squarespace: 2-4 hours (drag-and-drop) | Wix: N/A
Squarespace: Limited/No direct API | Wix: N/A
Squarespace: 500 free/month built-in | Wix: N/A
Squarespace: 3% on third-party payments | Wix: 2.7% + $0.30 per transaction
Squarespace: Premium, cohesive design system | Wix: Variable quality, requires curation
Squarespace: ~200 integrated apps | Wix: ~1,500 apps in App Market
Squarespace: Included in all plans | Wix: Extra cost ($8.80/month for SEO Wiz)
Squarespace: Up to 20% off | Wix: Up to 45% off
Squarespace: N/A | Wix: $120-216 (all-in-one)
Squarespace: N/A | Wix: Wix Studio with AI tools
Squarespace: N/A | Wix: Fully managed (included)
Squarespace: N/A | Wix: 0% (on Wix Payments)
Squarespace: N/A | Wix: Beginner (Visual drag-drop)
Squarespace: N/A | Wix: Basic; supports 100s of pages effectively
Squarespace: N/A | Wix: Limited custom code in specific areas only
Squarespace: N/A | Wix: Basic AI copywriting and simple design suggestions
Squarespace: N/A | Wix: Integrated with reliable uptime; basic SEO controls
Squarespace: N/A | Wix: $39/month (advanced e-commerce)
Squarespace: N/A | Wix: Basic (Advanced at $39+)
Squarespace: N/A | Wix: Very intuitive, drag-and-drop
Squarespace: N/A | Wix: Micro to small business
Squarespace: N/A | Wix: Advanced with automated tax, shipping, inventory
Squarespace: N/A | Wix: Moderate; requires learning curve
Squarespace: N/A | Wix: Advanced SEO, analytics, and integrations
Squarespace: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
Squarespace: N/A | Wix: AI Writer, design suggestions, image optimization
Squarespace: N/A | Wix: Yes, chat and email
Squarespace: N/A | Wix: Included with e-commerce plans
Squarespace: N/A | Wix: $16/month (annual billing)
Squarespace: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
Squarespace: N/A | Wix: Full-featured mobile editor
Squarespace: N/A | Wix: $27 (Business plan)
Squarespace: N/A | Wix: Difficult to export, vendor lock-in
Squarespace: N/A | Wix: $324 (plans) + $2,900 (fees)
Squarespace: N/A | Wix: 30 minutes (average first store)
Squarespace: N/A | Wix: 2.5-3% of all websites
Squarespace: N/A | Wix: Beginner (no coding needed)
Squarespace: N/A | Wix: Limited/difficult to export
Squarespace: N/A | Wix: Basic (limited control)
Squarespace: N/A | Wix: 900+ Wix-designed
Squarespace: N/A | Wix: 2.7% + $0.30 per transaction
Squarespace: N/A | Wix: Limited REST API only
Squarespace: N/A | Wix: Limited to Facebook & Instagram
Squarespace: N/A | Wix: Included in all plans
Squarespace: N/A | Wix: Yes (with branding)
Squarespace: N/A | Wix: Full-featured app
Squarespace: N/A | Wix: Unlimited on Premium+ plans
Squarespace: N/A | Wix: 500+ in App Market
Squarespace: N/A | Wix: Unlimited products
Squarespace: N/A | Wix: AI-powered SEO assistant with recommendations
Squarespace: N/A | Wix: Full-page element positioning (complete freedom)
Squarespace: N/A | Wix: 70+ payment providers
Squarespace: N/A | Wix: Yes, limited features
Squarespace: N/A | Wix: Template effects, limited custom animations
Squarespace: N/A | Wix: 12+ (Stripe, PayPal, Square, etc.)
Squarespace: N/A | Wix: Velo (JavaScript-only, proprietary API)
Squarespace: N/A | Wix: $27-42 (for ecommerce features)
Squarespace: N/A | Wix: 80+ built-in templates
Squarespace: N/A | Wix: 1 (None: fully visual interface)
Squarespace: N/A | Wix: Yes (no limit across all plans)
How to choose between Squarespace and Wix
Squarespace vs Wix — Structured Comparison Data
Machine-readable comparison dataset for Squarespace vs Wix. Contains 223 attribute comparisons, 5 FAQ pairs.
Squarespace vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Squarespace vs Wix.
Which platform is better for e-commerce stores?
Squarespace is superior for e-commerce due to 0% transaction fees on all plans, built-in advanced SEO optimization, and superior product gallery features. Wix charges 2.9% + $0.30 per transaction on Basic/Standard plans, adding 15-25% more costs for an average online store. For a $10,000/month store, Squarespace saves approximately $1,200-$2,500 annually in transaction fees alone.
Can I switch platforms after building my site?
Switching is complex for both platforms. Squarespace provides manual export tools but doesn't automate migration. Wix offers automated migration from some competitors but not from Squarespace directly. Both require rebuilding designs and content as templates don't transfer. Plan to spend 10-20 hours migrating a small business site. Consider long-term platform choice carefully before launching.
Both offer 24-hour email and chat support. Squarespace excels with more detailed documentation and live video chat (24/7 on premium plans). Wix offers phone support and more extensive community forums with 500,000+ active members. Squarespace users report higher satisfaction with support quality (4.6/5 vs 4.3/5), but Wix provides more support channel options for different preferences.
Is Wix's Artificial Design Intelligence (ADI) actually useful?
Wix ADI generates a complete website in 15 minutes using AI, ideal for time-constrained beginners. However, generated designs are basic and generic, requiring significant customization to stand out. Expert reviews show 40% of users find ADI helpful as a starting point, but 60% require substantial manual redesign. It's useful for speed but doesn't replace custom design thinking.
Which platform is easiest for beginners?
Wix wins for absolute beginners: free plan to test, 900+ templates to choose from, and ADI for hands-off setup. Squarespace requires paid subscription immediately but offers cleaner, less cluttered editor with fewer confusing options, reducing decision paralysis. Wix: faster to start. Squarespace: simpler to navigate once started. Beginners with budget constraints choose Wix; those prioritizing ease-of-use once paid choose Squarespace.
How to Choose Between Squarespace and Wix
Template Library Size: Squarespace has 100+ professionally curated templates, while Wix has 900+ templates with extensive customization.
Starting Price (Monthly): Squarespace has $16/month (Personal plan), while Wix has $14/month (Basic plan).
E-commerce Transaction Fees: Squarespace has 0% (included in all plans), while Wix has 2.9% + $0.30 (Standard plan and below).
Built-in SEO Tools: Squarespace has Advanced SEO suite with schema markup, while Wix has Basic SEO tools, requires apps for advanced features.
Free Plan Available: Squarespace has No free plan, while Wix has Yes, with Wix branding.
App Marketplace: Squarespace has 500+ integrated apps, while Wix has 250+ built-in integrations, extensive app ecosystem.
Consider: Customer Support Response Time
Customer Support Response Time: Squarespace has 24-hour average response (email/chat), while Wix has 24-hour average response (email/chat).