Wix offers more design flexibility with 900+ templates and lower starting prices ($14/month), while Squarespace emphasizes design quality with 100+ curated templates and stronger e-commerce features at $16/month baseline. Wix appeals to beginners seeking affordability; Squarespace suits creative professionals prioritizing aesthetics.
Squarespace vs Wix — Side-by-side comparison on A Versus B
All-in-one website builder with beautiful templates and integrated commerce
Flexible website builder with extensive app marketplace and lower entry-level pricing
Template Library Size. Starting Price (Monthly). E-commerce Transaction Fees. Built-in SEO Tools. Free Plan Available. App Marketplace. Customer Support Response Time
Choose Squarespace if you're a creative professional, artist, or photographer prioritizing stunning design, zero transaction fees, and strong e-commerce SEO capabilities. Choose Wix if you're a budget-conscious beginner, small business owner, or want maximum template variety, a free tier to test with, or need extensive app integrations for complex workflows.
Squarespace: $16/month (included) | Wix: $29/month (Core plan)
Squarespace: Not available | Wix: Available with limitations
Squarespace: Basic | Wix: Advanced (Aria, greater variety)
Squarespace: Limited integrations | Wix: Built-in social media and SEO tools
Squarespace: Lower fees | Wix: Higher fees
Squarespace: More attractive & polished aesthetics | Wix: Functional, highly customizable
Squarespace: Extensive, section-based editor | Wix: N/A
Squarespace: Advanced, highly customizable | Wix: N/A
Squarespace: SSL certificate, daily backups, security updates | Wix: N/A
Squarespace: Plan-dependent | Wix: Unlimited on most plans
Squarespace: No | Wix: Yes, native tools
Squarespace: 50+ professional designs | Wix: N/A
Squarespace: 4.5/5 (3,394 reviews) | Wix: N/A
Squarespace: Automatic (all templates mobile-optimized) | Wix: N/A
Squarespace: $23-33/month | Wix: $27/month
Squarespace: 3,394 reviews (Capterra) | Wix: N/A
Squarespace: Basic collections only | Wix: N/A
Squarespace: Block animations, limited transitions | Wix: N/A
Squarespace: Proprietary global CDN included | Wix: N/A
Squarespace: Yes, with inventory and payments | Wix: N/A
Squarespace: $15/month (Starter plan) | Wix: N/A
Squarespace: $33/month (Core plan) | Wix: $27/month (Business Basic)
Squarespace: 40% - template parameter-based | Wix: N/A
Squarespace: 4.4/5 stars (3,394 reviews) | Wix: N/A
Squarespace: Basic content management; third-party integrations needed | Wix: N/A
Squarespace: Yes, integrated with advanced product filters (April 2026) | Wix: N/A
Squarespace: No native B2B support | Wix: N/A
Squarespace: Limited integrations (primarily Squarespace native) | Wix: N/A
Squarespace: Basic API, limited headless support | Wix: N/A
Squarespace: Basic coupon and discount tools | Wix: N/A
Squarespace: All paid plans included | Wix: N/A
Squarespace: 14-day trial only | Wix: N/A
Squarespace: $12-33 (Creator/Business) | Wix: N/A
Squarespace: 3-4% per transaction | Wix: N/A
Squarespace: Unlimited (with per-transaction fees) | Wix: N/A
Squarespace: 70+ professionally designed templates | Wix: N/A
Squarespace: Requires integration (Mailchimp, Klaviyo, etc.) | Wix: N/A
Squarespace: Limited; requires apps or custom integration | Wix: N/A
Squarespace: Advanced on-page SEO, image optimization, blogging | Wix: N/A
Squarespace: $15 (Business plan starts here) | Wix: $14
Squarespace: 1-2 hours (drag-and-drop) | Wix: N/A
Squarespace: 1+ million stores | Wix: N/A
Squarespace: 24/7 phone and chat support | Wix: N/A
Squarespace: $180-276 (included) | Wix: N/A
Squarespace: Unlimited (Commerce plan) | Wix: N/A
Squarespace: Limited/Not published | Wix: N/A
Squarespace: Basic (single-location, limited variants) | Wix: N/A
Squarespace: Limited; mainly Facebook and Instagram | Wix: N/A
Squarespace: Full drag-and-drop with no coding needed | Wix: N/A
Squarespace: $16/month (Personal) | Wix: $14/month (Basic)
Squarespace: No | Wix: Yes (with branding)
Squarespace: 500+ built-in integrations | Wix: 250+ app market integrations
Squarespace: Yes (all plans) | Wix: Limited (plans $27+/month)
Squarespace: Yes (all plans) | Wix: Yes (all plans)
Squarespace: $23-529 first month | Wix: N/A
Squarespace: $23-529 (all-inclusive) | Wix: N/A
Squarespace: ~1,000 (performance degrades beyond) | Wix: N/A
Squarespace: 100+ pre-built templates | Wix: N/A
Squarespace: 24/7 live chat, email, phone | Wix: N/A
Squarespace: $2,784-6,348 (subscription + fees) | Wix: N/A
Squarespace: Phone, Chat, Email (24/7) | Wix: N/A
Squarespace: $23 (Business plan with e-commerce) | Wix: N/A
Squarespace: 2-4 (drag-and-drop template) | Wix: N/A
Squarespace: ~200 pre-built apps | Wix: N/A
Squarespace: Yes, managed hosting | Wix: Yes (included in all plans)
Squarespace: $0 (included in plan) | Wix: N/A
Squarespace: 5 (template + drag-drop limits) | Wix: 30% (template constraints only)
Squarespace: $16/month | Wix: $6.48/month
Squarespace: 5-6 | Wix: 20+ (Wix Payments, PayPal, Square, Apple Pay)
Squarespace: Instagram Shop only (1) | Wix: N/A
Squarespace: Limited API with restricted code | Wix: N/A
Squarespace: 2-4 hours (drag-and-drop) | Wix: N/A
Squarespace: Limited/No direct API | Wix: N/A
Squarespace: 500 free/month built-in | Wix: N/A
Squarespace: 3% + $0.30 | Wix: 2.9% + $0.30 (Combo plan)
Squarespace: Premium, cohesive design system | Wix: Variable quality, requires curation
Squarespace: ~200 integrated apps | Wix: ~1,500 apps in App Market
Squarespace: Included in all plans | Wix: AI Assistant, automated recommendations, sitemap generation
Squarespace: Up to 20% off | Wix: Up to 45% off
Squarespace: Limited (requires workarounds) | Wix: N/A
Squarespace: Full shopping cart, inventory, tax, shipping | Wix: N/A
Squarespace: Basic (Business plan $23+/month) | Wix: N/A
Squarespace: Yes (all plans included) | Wix: N/A
Squarespace: 4 built-in (Stripe, PayPal, Apple Pay, Square) | Wix: N/A
Squarespace: Limited CSS/JavaScript injection | Wix: N/A
Squarespace: No (14-day trial only) | Wix: N/A
Squarespace: Yes (unlimited bandwidth) | Wix: N/A
Squarespace: Basic (scroll effects, transitions) | Wix: Template effects, limited custom animations
Squarespace: Advanced (meta, schema, sitemaps) | Wix: N/A
Squarespace: Limited CSS-only (no JavaScript) | Wix: N/A
Squarespace: Yes, on Squarespace's servers | Wix: N/A
Squarespace: Yes (Squarespace Payments) | Wix: N/A
Squarespace: $16 | Wix: $16/month (annual billing)
Squarespace: 15-30 minutes | Wix: 30 minutes (average first store)
Squarespace: 140+ proprietary templates | Wix: N/A
Squarespace: Limited integrations (500+) | Wix: 250+ apps
Squarespace: 24/7 live support | Wix: N/A
Squarespace: Limited; vendor lock-in risk | Wix: Limited/difficult to export
Squarespace: $960 (5-year total) | Wix: N/A
Squarespace: Included (Email Campaigns) | Wix: N/A
Squarespace: $14 | Wix: $27-42 (for ecommerce features)
Squarespace: 3% + $0.30 | Wix: 2.7% + $0.30 per transaction
Squarespace: 300+ | Wix: 500+ in App Market
Squarespace: $396 (plan) + $7,500 (fees) | Wix: N/A
Squarespace: 2.1 seconds | Wix: 2.8 seconds
Squarespace: Advanced with AI | Wix: Standard
Squarespace: 0% (included) | Wix: 2.9% + $0.30 per transaction
Squarespace: Advanced (meta, structured data, SSL, redirects, sitemaps) | Wix: Basic (manual setup required)
Squarespace: Average 4 hours (24/7 chat) | Wix: Average 6 hours (24/7 chat)
Squarespace: Basic (standard blog/portfolio) | Wix: N/A
Squarespace: Template-constrained | Wix: N/A
Squarespace: No—vendor lock-in | Wix: Limited, requires Velo (custom code)
Squarespace: N/A | Wix: Wix Studio with AI tools
Squarespace: N/A | Wix: Fully managed (included)
Squarespace: N/A | Wix: 0% (on Wix Payments)
Squarespace: N/A | Wix: Beginner (Visual drag-drop)
Squarespace: N/A | Wix: Basic; supports 100s of pages effectively
Squarespace: N/A | Wix: Limited custom code in specific areas only
Squarespace: N/A | Wix: Basic AI copywriting and simple design suggestions
Squarespace: N/A | Wix: Integrated with reliable uptime; basic SEO controls
Squarespace: N/A | Wix: $39/month (advanced e-commerce)
Squarespace: N/A | Wix: Basic (Advanced at $39+)
Squarespace: N/A | Wix: Very intuitive, drag-and-drop
Squarespace: N/A | Wix: Micro to small business
Squarespace: N/A | Wix: Advanced with automated tax, shipping, inventory
Squarespace: N/A | Wix: Moderate; requires learning curve
Squarespace: N/A | Wix: Advanced SEO, analytics, and integrations
Squarespace: N/A | Wix: Advanced: SKU tracking, stock alerts, variants
Squarespace: N/A | Wix: AI Writer, design suggestions, image optimization
Squarespace: N/A | Wix: Yes, chat and email
Squarespace: N/A | Wix: Included with e-commerce plans
Squarespace: N/A | Wix: Yes (Stripe, PayPal, Square integrated)
Squarespace: N/A | Wix: Full-featured mobile editor
Squarespace: N/A | Wix: $27 (Business plan)
Squarespace: N/A | Wix: Difficult to export, vendor lock-in
Squarespace: N/A | Wix: $324 (plans) + $2,900 (fees)
Squarespace: N/A | Wix: 2.5-3% of all websites
Squarespace: N/A | Wix: Beginner (no coding needed)
Squarespace: N/A | Wix: Basic (limited control)
Squarespace: N/A | Wix: 900+ Wix-designed
Squarespace: N/A | Wix: Limited REST API only
Squarespace: N/A | Wix: Limited to Facebook & Instagram
Squarespace: N/A | Wix: Included in all plans
Squarespace: N/A | Wix: Full-featured app
Squarespace: N/A | Wix: Unlimited on Premium+ plans
Squarespace: N/A | Wix: Unlimited products
Squarespace: N/A | Wix: AI-powered SEO assistant with recommendations
Squarespace: N/A | Wix: Full-page element positioning (complete freedom)
Squarespace: N/A | Wix: 70+ payment providers
Squarespace: N/A | Wix: Yes, limited features
Squarespace: N/A | Wix: 12+ (Stripe, PayPal, Square, etc.)
Squarespace: N/A | Wix: Velo (JavaScript-only, proprietary API)
Squarespace: N/A | Wix: 80+ built-in templates
Squarespace: N/A | Wix: 1 (None: fully visual interface)
Squarespace: N/A | Wix: Yes (no limit across all plans)
Squarespace: N/A | Wix: 18 (inventory, shipping, abandoned cart)
Squarespace: N/A | Wix: 5/10 (auto-generated, limited control)
Squarespace: N/A | Wix: No (complete vendor lock-in)
Squarespace: N/A | Wix: $16/month (Combo plan)
Squarespace: N/A | Wix: $27/month (Business Basic)
How to choose between Squarespace and Wix
Squarespace vs Wix — Structured Comparison Data
Machine-readable comparison dataset for Squarespace vs Wix. Contains 281 attribute comparisons, 4 FAQ pairs.
Squarespace vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Squarespace vs Wix.
Is Squarespace or Wix better for beginners?
Both are beginner-friendly, but in different ways. Squarespace has a more guided experience — fewer choices mean fewer opportunities to create something that looks bad. If you pick a good template and swap in your content, you'll have a professional-looking site with minimal decisions. Wix gives you more freedom, which is powerful but can lead to messy layouts if you don't have design instincts. Wix's ADI (AI website builder) simplifies the start for complete beginners. Recommendation: if you want the easiest path to a beautiful, professional site with no design decisions: Squarespace. If you want more control from day one and don't mind experimenting: Wix. Both have free trials — test both for 30 minutes before committing.
Can I switch from Wix to Squarespace or vice versa?
Switching between Wix and Squarespace is possible but requires manual effort — neither platform offers direct migration tools. Your domain can be transferred. Content (pages, blog posts, product listings) must be manually recreated — export what you can (blog post CSVs from Squarespace; limited Wix exports), then manually rebuild the structure on the new platform. Images can be downloaded and re-uploaded. For blogs with hundreds of posts, migration is a significant project. Practical advice: choose carefully upfront by using free trials. If you must switch, do it when launching a redesign anyway — rebuilding your site fresh on the new platform is often cleaner than trying to port content piece by piece.
Yes — Squarespace has significantly improved its SEO capabilities and now competes well with Wix and WordPress for most SEO use cases. Squarespace provides: clean HTML output (minimal technical bloat), automatic sitemap generation, meta title/description controls per page, canonical tags, 301 redirects, structured data for products/events/articles, and AMP support. The platform generates mobile-responsive sites automatically, which is essential for Google rankings. Limitations: no granular schema markup control (vs WordPress with Yoast/RankMath plugins); server-side rendering limits some advanced technical SEO customization. For local businesses, content sites, and small e-commerce: Squarespace's SEO is adequate. For competitive SEO with heavy schema markup, custom technical configurations, or enterprise-scale sites: WordPress remains the more powerful option.
Does Wix or Squarespace have better e-commerce?
Squarespace has more polished e-commerce presentation; Wix has more e-commerce features. Squarespace Commerce (Basic $36/mo; Advanced $65/mo): beautiful product pages, subscription products, abandoned cart recovery, Instagram shopping, ShipStation integration — excellent for boutique stores where visual presentation drives sales. Wix Stores (Core+ plans): more robust inventory management, more payment gateway options, better for stores with larger catalogs. For serious e-commerce volume: neither competes with Shopify, which has deeper inventory, multi-channel, and app support. Both are appropriate for small stores (<500 SKUs) where you want website + store in one platform. Squarespace is better for lifestyle/fashion/jewelry brands; Wix is better for stores needing more complex product variants and inventory.
How to Choose Between Squarespace and Wix
Template Library Size: Squarespace has 100+ professionally curated templates, while Wix has 900+ templates with extensive customization.
Starting Price (Monthly): Squarespace has $16/month (Personal plan), while Wix has $14/month (Basic plan).
E-commerce Transaction Fees: Squarespace has 0% (included in all plans), while Wix has 2.9% + $0.30 (Standard plan and below).
Built-in SEO Tools: Squarespace has Advanced SEO suite with schema markup, while Wix has Basic SEO tools, requires apps for advanced features.
Free Plan Available: Squarespace has No free plan, while Wix has Yes, with Wix branding.
App Marketplace: Squarespace has 500+ integrated apps, while Wix has 250+ built-in integrations, extensive app ecosystem.
Consider: Customer Support Response Time
Customer Support Response Time: Squarespace has 24-hour average response (email/chat), while Wix has 24-hour average response (email/chat).
Wix offers more design flexibility with 900+ templates and lower starting prices ($14/month), while Squarespace emphasizes design quality with 100+ curated templates and stronger e-commerce features at $16/month baseline. Wix appeals to beginners seeking affordability; Squarespace suits creative pro