HubSpot is a comprehensive all-in-one platform covering CRM, marketing, sales, and service with a free tier, while Sprout Social is a specialized social media management tool best for brands prioritizing social listening, publishing, and engagement across multiple channels.
Sprout Social vs HubSpot — Side-by-side comparison on A Versus B
AI-powered social media management platform with advanced analytics and publishing capabilities.
All-in-one CRM platform combining marketing, sales, and customer service tools
Primary Focus. Starting Price (Monthly). Social Media Accounts Supported. Built-in CRM. AI Social Listening Tools. Learning Curve (Days to Proficiency). Best For Team Size
Choose HubSpot if you need an integrated platform to manage CRM, marketing, sales, and customer service with room to grow from startup to enterprise—its free tier and scalable pricing make it ideal for businesses building a unified customer database. Choose Sprout Social if your primary focus is social media strategy, publishing at scale across multiple platforms, and competitive social listening—it's the specialized expert for teams managing complex social portfolios.
Sprout Social: 1 team member | HubSpot: N/A
Sprout Social: Yes (all plans) | HubSpot: N/A
Sprout Social: Grid-based calendar view | HubSpot: N/A
Sprout Social: Feed posting only | HubSpot: N/A
Sprout Social: Up to 20% discount | HubSpot: N/A
Social Listening Keywords (Standard Plan)
Sprout Social: Advanced (predictive) | HubSpot: N/A
Sprout Social: Table-based customizable | HubSpot: N/A
Sprout Social: Advanced with attribution (20+ metric types) | HubSpot: N/A
Sprout Social: All 12+ platforms | HubSpot: N/A
Sprout Social: Advanced role-based with custom rules | HubSpot: N/A
Sprout Social: Advanced queue, optimal send times, bulk scheduling | HubSpot: N/A
Sprout Social: Basic competitor tracking | HubSpot: N/A
Sprout Social: Comprehensive with routing and assignment | HubSpot: N/A
Sprout Social: 7+ platforms | HubSpot: N/A
Sprout Social: Advanced with custom dashboards, sentiment analysis, competitor benchmarking | HubSpot: N/A
Social Listening / Competitor Monitoring
Sprout Social: Full suite with keyword tracking and sentiment analysis | HubSpot: N/A
Sprout Social: 24/7 phone, email, chat + dedicated account manager (Standard+) | HubSpot: 168 (24/7 phone, chat, email)
Content Calendar Capacity (Posts Per Month)
Sprout Social: 8 networks | HubSpot: N/A
Sprout Social: 50+ metrics with custom dashboards | HubSpot: N/A
Sprout Social: Multi-stage with custom roles | HubSpot: N/A
Sprout Social: 24 hours (all tiers) | HubSpot: N/A
Sprout Social: Unlimited | HubSpot: 3 (free tier) / Unlimited (paid)
CRM Contact Storage Limit (Free/Entry Tier)
Sprout Social: 5,000 | HubSpot: Unlimited
Sprout Social: 8+ (Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, YouTube, WhatsApp, Bluesky) | HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok)
AI Sentiment Analysis / Social Listening
Sprout Social: Advanced with trend detection, competitor analysis, and custom listening rules | HubSpot: Basic keyword monitoring only
Team Members Supported (Free/Standard Tier)
Sprout Social: 50+ with role-based access | HubSpot: Unlimited on free tier
Sprout Social: Not included in social plan | HubSpot: 1,000
Sprout Social: Unlimited (enterprise tiers) | HubSpot: N/A
Sprout Social: Advanced calendar, approval workflows, team assignments, content versioning | HubSpot: N/A
Sprout Social: Advanced: sentiment analysis, competitive benchmarking, custom reports, audience insights | HubSpot: N/A
Sprout Social: 6 (moderate) | HubSpot: N/A
Sprout Social: Standard scheduling, hashtag recommendations, Stories, Reels support | HubSpot: N/A
Sprout Social: Multi-level customizable | HubSpot: N/A
Monthly Post Scheduling Limit (Entry Plan)
Sprout Social: Unlimited posts | HubSpot: N/A
Sprout Social: 10+ platforms | HubSpot: N/A
Sprout Social: 30 days | HubSpot: 14 days (with free tier option)
Sprout Social: Included (all plans) | HubSpot: N/A
Sprout Social: $249/month | HubSpot: $45
Sprout Social: 10 accounts | HubSpot: 1 channel
Sprout Social: Basic contact management only | HubSpot: Full-featured CRM included
Sprout Social: Advanced sentiment, competitor tracking | HubSpot: Basic monitoring only
Sprout Social: 10+ social networks | HubSpot: Limited platform support
Sprout Social: AI caption writer and content suggestions | HubSpot: AI content assistant in higher tiers
Sprout Social: N/A | HubSpot: All tiers (Breeze)
Sprout Social: N/A | HubSpot: Full suite (email, automation, journeys)
Monthly Cost (50-person team, full suite)
Sprout Social: N/A | HubSpot: $8,000-12,000
Sprout Social: N/A | HubSpot: 15 million (unlimited practical)
Sprout Social: N/A | HubSpot: 24-72 hours
Sprout Social: N/A | HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages)
Sprout Social: N/A | HubSpot: Yes (Service Hub)
Sprout Social: N/A | HubSpot: Functional (secondary focus)
Sprout Social: N/A | HubSpot: Activity logging available
Sprout Social: N/A | HubSpot: UI Extensions, expanded API capabilities, object settings navigation
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Sprout Social: N/A | HubSpot: 460 reviews
Sprout Social: N/A | HubSpot: High - requires training
Sprout Social: N/A | HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations)
Sprout Social: N/A | HubSpot: Good secondary feature
Sprout Social: N/A | HubSpot: 14-day free trial
Sprout Social: N/A | HubSpot: $100-120/month
Sprout Social: N/A | HubSpot: $890/month
Sprout Social: N/A | HubSpot: 4 (Sales, Marketing, Service, CMS)
Sprout Social: N/A | HubSpot: $800+/month
Sprout Social: N/A | HubSpot: Nearly identical ratings
Sprout Social: N/A | HubSpot: Unlimited contacts
Sprout Social: N/A | HubSpot: Yes, full CRM suite included
Sprout Social: N/A | HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing)
Sprout Social: N/A | HubSpot: Yes (available but less prominent)
Contact List Size Limit (Standard Pricing)
Sprout Social: N/A | HubSpot: Unlimited growth with pro-rated pricing
Sprout Social: N/A | HubSpot: 2,000 emails/month
Sprout Social: N/A | HubSpot: 500 contacts
Sprout Social: N/A | HubSpot: Native unified CRM
Sprout Social: N/A | HubSpot: Advanced behavioral & predictive scoring
Sprout Social: N/A | HubSpot: Email, SMS, social, landing pages, ads
Sprout Social: N/A | HubSpot: Complex multi-step workflows with conditions
Sprout Social: N/A | HubSpot: Steep (comprehensive platform)
Sprout Social: N/A | HubSpot: 13 new features + 86 enhancements (Spring 2026)
Sprout Social: N/A | HubSpot: 3 (email, chat, phone only)
Sprout Social: N/A | HubSpot: Yes (1 user, 5 contacts)
Sprout Social: N/A | HubSpot: Separate add-on ($45/month)
Sprout Social: N/A | HubSpot: Native HubSpot Chatbot
Sprout Social: N/A | HubSpot: 300+ requests/sec (Enterprise)
Sprout Social: N/A | HubSpot: Unlimited (Professional+)
Sprout Social: N/A | HubSpot: Comprehensive iOS/Android apps
Sprout Social: N/A | HubSpot: Included standard
Sprout Social: N/A | HubSpot: 20-40 hours
Sprout Social: N/A | HubSpot: Basic predictive content
Sprout Social: N/A | HubSpot: HubSpot Starter at $20
Sprout Social: N/A | HubSpot: HubSpot Professional at $50
Sprout Social: N/A | HubSpot: Dedicated ecosystem integration
Sprout Social: N/A | HubSpot: HubSpot AI - advanced automation and predictive
Sprout Social: N/A | HubSpot: Third-party integrations required
Sprout Social: N/A | HubSpot: 4.7/5 - intuitive interface
Sprout Social: N/A | HubSpot: Good option - established in India
Sprout Social: N/A | HubSpot: Yes (via add-on)
Sprout Social: N/A | HubSpot: Comprehensive
Sprout Social: N/A | HubSpot: Third-party Integration
Sprout Social: N/A | HubSpot: 1 to 1000+ people
Professional/Standard Plan Monthly Price
Sprout Social: N/A | HubSpot: 28% of average
Sprout Social: N/A | HubSpot: Native full CRM platform
Sprout Social: N/A | HubSpot: Unlimited with visual builder
Sprout Social: N/A | HubSpot: Mid-market to enterprise
Sprout Social: N/A | HubSpot: Chatspot add-on; requires manual training and configuration
Sprout Social: N/A | HubSpot: Native with A/B testing, sequences, and workflows
Sprout Social: N/A | HubSpot: Deal pipelines, team pipeline visibility, activity feeds
Sprout Social: N/A | HubSpot: $120/month base (not per-agent)
Sprout Social: N/A | HubSpot: 3 channels (email, chat, ticketing)
Sprout Social: N/A | HubSpot: Full (360° CRM with pipelines, deals, forecasting)
Sprout Social: N/A | HubSpot: Yes (email sequences, workflows, forms, landing pages)
Sprout Social: N/A | HubSpot: ChatSpot AI (content generation, workflow automation, analysis)
Sprout Social: N/A | HubSpot: 1000+ integrations
Sprout Social: N/A | HubSpot: $45-$3,200
Sprout Social: N/A | HubSpot: 3-5 seconds
Sprout Social: N/A | HubSpot: 1,000,000+ (Enterprise)
Sprout Social: N/A | HubSpot: Full-featured automation
Sprout Social: N/A | HubSpot: 5/10 (Basic rules-based)
Sprout Social: N/A | HubSpot: 3,000+ certification courses
Sprout Social: N/A | HubSpot: 14-30 days
Sprout Social: N/A | HubSpot: Full pipeline with forecasting
Sprout Social: N/A | HubSpot: Basic (secondary feature)
Sprout Social: N/A | HubSpot: 10+ years in service
Sprout Social: N/A | HubSpot: 120 requests/min
Sprout Social: N/A | HubSpot: 4.7/5 (42K reviews)
Sprout Social: N/A | HubSpot: ChatSpot (25% deflection)
Sprout Social: N/A | HubSpot: 55+ languages
Sprout Social: N/A | HubSpot: $50 (Marketing Hub Starter)
Sprout Social: N/A | HubSpot: Limited (50 rules in Standard tier)
Sprout Social: N/A | HubSpot: Third-party connector (2-4 hr delays)
Sprout Social: N/A | HubSpot: Yes, all plans
Sprout Social: N/A | HubSpot: 74% (Predictive Lead Scoring)
Sprout Social: N/A | HubSpot: Month-to-month available
Sprout Social: N/A | HubSpot: No (enterprise add-on only)
Sprout Social: N/A | HubSpot: Yes, paid add-on ($600/month minimum)
Sprout Social: N/A | HubSpot: Advanced with forecasting and stages
Sprout Social: N/A | HubSpot: Predictive AI-powered scoring
Sprout Social: N/A | HubSpot: Unlimited users (freemium model)
Sprout Social: N/A | HubSpot: No (requires CallRail $50-300/month)
Sprout Social: N/A | HubSpot: 1.4 million (free tier only)
Sprout Social: N/A | HubSpot: 4.4/5 (3,800 reviews)
Sprout Social: N/A | HubSpot: $800 (Marketing Hub Pro)
Sprout Social: N/A | HubSpot: 1,000 contact limit (capped)
Sprout Social: N/A | HubSpot: 1,000+ integrations
Sprout Social: N/A | HubSpot: Moderate (workflows, limited coding)
Sprout Social: N/A | HubSpot: No, third-party integration required
Sprout Social: N/A | HubSpot: Full suite with workflows, landing pages, forms
Sprout Social: N/A | HubSpot: 400+ integrations
Sprout Social: N/A | HubSpot: Yes, unlimited users
Sprout Social: N/A | HubSpot: 3+ (Phone, Chat, Email, Academy)
Sprout Social: N/A | HubSpot: 30-45 minutes
Sprout Social: N/A | HubSpot: Full CRM with pipeline, deals, tasks, and analytics
Sprout Social: N/A | HubSpot: 10-1000+ (growing to enterprise)
Sprout Social: N/A | HubSpot: iOS and Android
Sprout Social: N/A | HubSpot: Requires add-on
Sprout Social: N/A | HubSpot: Copilot AI, content generation, predictive scoring
Sprout Social: N/A | HubSpot: Full marketing automation with workflows
Monthly Cost Per Agent/User (Entry Level)
Monthly Cost Per Agent/User (Professional Tier)
Sprout Social: N/A | HubSpot: 5 channels
Sprout Social: N/A | HubSpot: 1,200+ native & app partners
Sprout Social: N/A | HubSpot: Higher tiers only
Sprout Social: N/A | HubSpot: Contact management, deal pipelines, activity tracking, custom fields, lead scoring
Sprout Social: N/A | HubSpot: Phone calling, meeting scheduling, document tracking, forecasting, sequences
Sprout Social: N/A | HubSpot: Limited automations; multi-step workflows in paid tiers
Sprout Social: N/A | HubSpot: $50-$120 (varies by tier)
Sprout Social: N/A | HubSpot: 2 users (Starter tier)
Sprout Social: N/A | HubSpot: Limited per tier (1,000-10,000)
Sprout Social: N/A | HubSpot: No, requires Sales Hub Professional ($100+/user)
Sprout Social: N/A | HubSpot: Included in Marketing Hub tiers
Starting Monthly Price (Single User/Starter Tier)
Sprout Social: N/A | HubSpot: Available, requires separate setup
Sprout Social: N/A | HubSpot: Full suite with A/B testing and workflows
Price for 10-Person Support Team (Annual)
Sprout Social: N/A | HubSpot: $540/year (Starter) or $9,600+ (Professional)
Sprout Social: N/A | HubSpot: $45/month (Starter plan, up to 2 users)
Sprout Social: N/A | HubSpot: Free tier included (unlimited contacts)
Sprout Social: N/A | HubSpot: Gmail, Outlook, web interface, Apple Mail
Sprout Social: N/A | HubSpot: Predictive lead scoring, AI chatbots, email insights
Sprout Social: N/A | HubSpot: 4.4 stars (7,200 reviews)
Sprout Social: N/A | HubSpot: Intermediate (predictive in Enterprise tier)
Sprout Social: N/A | HubSpot: 50+ endpoints
Sprout Social: N/A | HubSpot: 1-500 employees
Sprout Social: N/A | HubSpot: 120-180 seconds
Sprout Social: N/A | HubSpot: 1,000+ templates
Sprout Social: N/A | HubSpot: Via third-party integration only
Sprout Social: N/A | HubSpot: 200,000+ customers
Sprout Social: N/A | HubSpot: 1,000,000 contacts
Sprout Social: N/A | HubSpot: 500 calls/15 sec (43,200/day)
Sprout Social: N/A | HubSpot: 4.6/5 (45,000 reviews)
Sprout Social: N/A | HubSpot: Yes - email campaigns, workflows, landing pages, ads
Customer Support Response Time (Paid Plans)
Sprout Social: N/A | HubSpot: 1-24 hours depending on plan
Sprout Social: N/A | HubSpot: No free CRM
Sprout Social: N/A | HubSpot: 8 (deals, pipelines, scoring, etc)
Sprout Social: N/A | HubSpot: Yes (up to 3 users)
Sprout Social: N/A | HubSpot: Limited on Starter tier
Sprout Social: N/A | HubSpot: Advanced (unlimited workflows)
Sprout Social: N/A | HubSpot: Yes (basic conversational)
Sprout Social: N/A | HubSpot: Yes (with AI predictive scoring)
Sprout Social: N/A | HubSpot: $45 (paid Professional plan; $0 free tier)
Sprout Social: N/A | HubSpot: Limited (Professional+ only)
Sprout Social: N/A | HubSpot: $120+ (Professional tier)
Sprout Social: N/A | HubSpot: Advanced with forecasting
Sprout Social: N/A | HubSpot: 7+ channels (email, SMS, ads, chat, tickets, calls, social)
How to choose between Sprout Social and HubSpot
Sprout Social vs HubSpot — Structured Comparison Data
Machine-readable comparison dataset for Sprout Social vs HubSpot. Contains 310 attribute comparisons, 5 FAQ pairs.
Sprout Social vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Sprout Social vs HubSpot.
Can I use Sprout Social and HubSpot together?
Yes. Many teams use HubSpot as their core CRM and marketing hub, then connect Sprout Social for advanced social media management. Both platforms have built-in integrations—HubSpot's Sprout Social integration syncs leads, contacts, and campaign data between systems. This hybrid approach costs more but combines HubSpot's CRM strength with Sprout Social's social listening expertise.
Which is better for a small business with limited budget?
HubSpot is significantly better for budget-conscious small businesses. Its free CRM tier includes unlimited contacts, basic email, and sales tools at $0/month. You can run an entire business on the free tier before upgrading. Sprout Social's minimum $249/month entry point makes it impractical for solo founders or startups until social media management becomes a core revenue driver.
Does HubSpot replace Sprout Social for social media management?
No. While HubSpot publishes to social media and monitors mentions, it lacks Sprout Social's advanced features: unlimited account management, AI sentiment analysis, competitive tracking, and unified inbox across multiple platforms. If social media is your primary focus, Sprout Social is superior. If social is one of many marketing channels, HubSpot's basic tools may suffice.
HubSpot is easier to learn. It has 1000+ free courses, detailed documentation, and an intuitive interface designed for non-technical users. Most users achieve proficiency in 7-14 days. Sprout Social's interface is more specialized for social professionals and has a 14-21 day learning curve due to its advanced listening, publishing, and analytics features.
Can I manage multiple client accounts on both platforms?
Yes, both support multi-client management. Sprout Social excels here with unlimited account management and white-label options designed for agencies. HubSpot requires separate workspaces or accounts for each client (at separate pricing), making it less ideal for agencies managing 10+ clients. For agencies, Sprout Social is the better choice.
How to Choose Between Sprout Social and HubSpot
Primary Focus: Sprout Social has Social media management & listening, while HubSpot has All-in-one CRM + marketing + sales + service.
Starting Price (Monthly): Sprout Social has $249, while HubSpot has $0 (Free tier available).
Consider: Social Media Accounts Supported
Social Media Accounts Supported: Sprout Social has Unlimited accounts across 8+ platforms, while HubSpot has Limited to 3 social profiles on free tier.
Built-in CRM: Sprout Social has Contact management only, no full CRM, while HubSpot has Full-featured CRM with 1M+ contact storage.
AI Social Listening Tools: Sprout Social has Advanced sentiment analysis & trend detection, while HubSpot has Basic social monitoring, limited AI.
Consider: Learning Curve (Days to Proficiency)
Learning Curve (Days to Proficiency): Sprout Social has 14-21 days, while HubSpot has 7-14 days.
Best For Team Size: Sprout Social has 10-500 person marketing/social teams, while HubSpot has 1-person solo founders to 5000+ enterprises.