Segment vs Amplitude
type: Article
description: Segment is a customer data platform (CDP) focused on data collection and routing to 500+ destinations, while Amplitude is a product analytics platform emphasizing user behavior analysis and funnel optimization. Segment excels at data infrastructure, while Amplitude specializes in actionable insights from user interactions.
language: en-US
date published: 2026-07-09T10:29:59.421Z
date created: 2026-07-09T10:29:59.421Z
date modified: 2026-07-09T10:29:59.461Z
content reference time: 2026-07-09T10:29:59.461Z
author: A Versus B
publisher: A Versus B
about: Segment
about: Amplitude
abstract: Segment is a customer data platform (CDP) focused on data collection and routing to 500+ destinations, while Amplitude is a product analytics platform emphasizing user behavior analysis and funnel optimization. Segment excels at data infrastructure, while Amplitude specializes in actionable insights from user interactions.
text: Primary Purpose. Connected Destinations/Integrations. Event Tracking Capacity (Monthly). Data Retention Period. Real-time Audience Segmentation. Starting Price (Monthly). Funnel Analysis Depth
conclusion text: Choose Segment if you need a robust CDP to collect, unify, and route customer data across 500+ marketing, analytics, and data warehouse tools—it's the infrastructure backbone for organizations with complex martech stacks. Choose Amplitude if your priority is deep product analytics, user behavior understanding, and conversion optimization with strong funnel analysis and cohort building capabilities. Many organizations use both: Segment for data collection/routing and Amplitude for analytics.
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Segment: $120 | Amplitude: N/A
additional property: Pre-built Integrations
  type: PropertyValue
  value: Segment: 500+ | Amplitude: N/A
additional property: Average Implementation Time
  type: PropertyValue
  value: Segment: 2-4 weeks | Amplitude: N/A
additional property: Self-Hosting Support
  type: PropertyValue
  value: Segment: Not available | Amplitude: N/A
additional property: HIPAA Compliance
  type: PropertyValue
  value: Segment: Limited (BAA available) | Amplitude: N/A
additional property: Support Tier (24/7)
  type: PropertyValue
  value: Segment: Enterprise plans | Amplitude: N/A
additional property: Customer Base Size
  type: PropertyValue
  value: Segment: 15,000+ | Amplitude: N/A
additional property: Annual Cost for Mid-Market
  type: PropertyValue
  value: Segment: $3,000-6,000 | Amplitude: N/A
additional property: Typical Implementation Duration
  type: PropertyValue
  value: Segment: 4-8 weeks | Amplitude: N/A
additional property: Starting Annual Price
  type: PropertyValue
  value: Segment: $120,000-$500,000 | Amplitude: N/A
additional property: Enterprise Customers
  type: PropertyValue
  value: Segment: 10,000+ | Amplitude: N/A
additional property: Native Mobile SDK Support
  type: PropertyValue
  value: Segment: iOS, Android | Amplitude: N/A
additional property: Maximum Monthly Event Volume (highest tier)
  type: PropertyValue
  value: Segment: Unlimited (custom pricing) | Amplitude: N/A
additional property: Built-in Identity Resolution
  type: PropertyValue
  value: Segment: Yes (Segment Identity Graph) | Amplitude: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Segment: $120 | Amplitude: $1,495 (annual commitment required)
  value reference: Segment
additional property: Free Tier Event Limit
  type: PropertyValue
  value: Segment: 10,000 | Amplitude: 10,000,000
  value reference: Amplitude
additional property: Real-Time Audience Activation
  type: PropertyValue
  value: Segment: Yes (native real-time syncing) | Amplitude: No (requires export)
additional property: Funnel Analysis Capabilities
  type: PropertyValue
  value: Segment: Basic 3-5 step funnels | Amplitude: Advanced multi-step with drop-off attribution
additional property: Native Data Warehouse Support
  type: PropertyValue
  value: Segment: 20+ | Amplitude: 0 (custom setup required)
  value reference: Segment
additional property: Cohort Retention Analysis
  type: PropertyValue
  value: Segment: Limited | Amplitude: Advanced with curves & LTV
additional property: Enterprise Compliance
  type: PropertyValue
  value: Segment: HIPAA & SOC 2 Type II | Amplitude: SOC 2 Type II only
additional property: Monthly Starting Price
  type: PropertyValue
  value: Segment: $120 | Amplitude: N/A
additional property: Native Integrations
  type: PropertyValue
  value: Segment: 500+ | Amplitude: N/A
additional property: Data Retention Period
  type: PropertyValue
  value: Segment: 3-13 months (configurable) | Amplitude: N/A
additional property: Event Ingestion Rate
  type: PropertyValue
  value: Segment: 100,000+ | Amplitude: N/A
additional property: Cohort Building Tools
  type: PropertyValue
  value: Segment: Basic audience segmentation via destinations | Amplitude: N/A
additional property: API Rate Limits (Standard)
  type: PropertyValue
  value: Segment: 1,000,000+ | Amplitude: N/A
additional property: Time to Implement Analytics
  type: PropertyValue
  value: Segment: 40-60 hours | Amplitude: N/A
additional property: Free Trial Period
  type: PropertyValue
  value: Segment: 14 days | Amplitude: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Segment: $120 (volume-based) | Amplitude: $995 (Growth tier)
  value reference: Segment
additional property: Pre-built Integrations
  type: PropertyValue
  value: Segment: 450+ destinations | Amplitude: 350+ integrations
  value reference: Segment
additional property: Minimum Monthly Cost
  type: PropertyValue
  value: Segment: $120-500 | Amplitude: N/A
additional property: Average Setup Time
  type: PropertyValue
  value: Segment: 1-3 days | Amplitude: 6 hours
  value reference: Segment
additional property: Self-Hosting Option
  type: PropertyValue
  value: Segment: No | Amplitude: No (SaaS only)
additional property: Enterprise Support Availability
  type: PropertyValue
  value: Segment: 24/7 dedicated support | Amplitude: N/A
additional property: Annual Cost (Mid-size Setup)
  type: PropertyValue
  value: Segment: $3,600-12,000 | Amplitude: N/A
additional property: Data Residency Control
  type: PropertyValue
  value: Segment: Limited (US/EU regions) | Amplitude: N/A
additional property: API Documentation Quality
  type: PropertyValue
  value: Segment: Comprehensive | Amplitude: N/A
additional property: Pre-built Connectors
  type: PropertyValue
  value: Segment: 450+ | Amplitude: N/A
additional property: Starting Price (Annual)
  type: PropertyValue
  value: Segment: $14,400 | Amplitude: N/A
additional property: Event Processing Latency
  type: PropertyValue
  value: Segment: <500ms (real-time) | Amplitude: 24-48 hours
  value reference: Amplitude
additional property: Data Warehouse Support
  type: PropertyValue
  value: Segment: Snowflake, Redshift, BigQuery | Amplitude: N/A
additional property: Audience Destinations
  type: PropertyValue
  value: Segment: 50+ | Amplitude: N/A
additional property: Setup Time (Days)
  type: PropertyValue
  value: Segment: 1-3 (managed service) | Amplitude: N/A
additional property: Deployment Options
  type: PropertyValue
  value: Segment: Cloud-only (SaaS) | Amplitude: N/A
additional property: Open-Source
  type: PropertyValue
  value: Segment: No (proprietary) | Amplitude: N/A
additional property: Number of Integrations
  type: PropertyValue
  value: Segment: 500+ | Amplitude: 100+
  value reference: Segment
additional property: Data Retention (Standard)
  type: PropertyValue
  value: Segment: 84 months (7 years) | Amplitude: 24 months
  value reference: Segment
additional property: Funnel Analysis Depth
  type: PropertyValue
  value: Segment: Basic funnels, limited drop-off detail | Amplitude: Multi-step funnels with granular drop-off analysis
interactivity type: active
significant link: https://www.aversusb.net/entity/segment
significant link: https://www.aversusb.net/alternatives/segment
significant link: https://www.aversusb.net/entity/amplitude
significant link: https://www.aversusb.net/alternatives/amplitude
significant link: https://www.aversusb.net/api/answer/segment-vs-amplitude)
significant link: https://www.aversusb.net/api/v1/schema/segment-vs-amplitude)
related link: https://www.aversusb.net/compare/segment-vs-amplitude
related link: https://www.aversusb.net/compare/segment-vs-google-tag-manager
related link: https://www.aversusb.net/compare/segment-vs-mparticle
related link: https://www.aversusb.net/compare/segment-vs-mixpanel
related link: https://www.aversusb.net/compare/segment-vs-posthog
related link: https://www.aversusb.net/compare/pendo-vs-amplitude
related link: https://www.aversusb.net/compare/google-analytics-vs-amplitude
related link: https://www.aversusb.net/compare/airbyte-vs-segment
teaches: How to choose between Segment and Amplitude
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Segment vs Amplitude — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Segment
type: Thing
language: en-US
description: Customer Data Platform for collecting, unifying, and routing first-party customer data across 500+ tools.
subject of: Segment vs Amplitude

Amplitude
type: Thing
language: en-US
description: Paid product analytics platform specializing in user behavior tracking, cohort analysis, and product engagement.
subject of: Segment vs Amplitude

Segment vs Amplitude — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Segment vs Amplitude. Contains 145 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Pre-built Integrations
  type: PropertyValue
  value reference: Integration
variable measured: Average Implementation Time
  type: PropertyValue
  value reference: Implementation
variable measured: Self-Hosting Support
  type: PropertyValue
  value reference: Deployment
variable measured: HIPAA Compliance
  type: PropertyValue
  value reference: Compliance
variable measured: Support Tier (24/7)
  type: PropertyValue
  value reference: Support
variable measured: Customer Base Size
  type: PropertyValue
  value reference: Market Position
variable measured: Annual Cost for Mid-Market
  type: PropertyValue
  value reference: Pricing
variable measured: Typical Implementation Duration
  type: PropertyValue
  value reference: Implementation & Deployment
variable measured: Starting Annual Price
  type: PropertyValue
  value reference: Cost
variable measured: Enterprise Customers
  type: PropertyValue
  value reference: Market
variable measured: Native Mobile SDK Support
  type: PropertyValue
  value reference: Features
variable measured: Maximum Monthly Event Volume (highest tier)
  type: PropertyValue
  value reference: Scalability
variable measured: Built-in Identity Resolution
  type: PropertyValue
  value reference: Features
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Event Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Real-Time Audience Activation
  type: PropertyValue
  value reference: Core Features
variable measured: Funnel Analysis Capabilities
  type: PropertyValue
  value reference: Analytics
variable measured: Native Data Warehouse Support
  type: PropertyValue
  value reference: Integration
variable measured: Cohort Retention Analysis
  type: PropertyValue
  value reference: Analytics Features
variable measured: Enterprise Compliance
  type: PropertyValue
  value reference: Security
variable measured: Monthly Starting Price
  type: PropertyValue
  value reference: Pricing
variable measured: Native Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Data Retention Period
  type: PropertyValue
  value reference: Data Management
variable measured: Event Ingestion Rate
  type: PropertyValue
  value reference: Performance
variable measured: Cohort Building Tools
  type: PropertyValue
  value reference: Analytics
variable measured: API Rate Limits (Standard)
  type: PropertyValue
  value reference: Developer
variable measured: Time to Implement Analytics
  type: PropertyValue
  value reference: Implementation
variable measured: Free Trial Period
  type: PropertyValue
  value reference: Onboarding
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Pre-built Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Minimum Monthly Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Average Setup Time
  type: PropertyValue
  value reference: Usability
variable measured: Self-Hosting Option
  type: PropertyValue
  value reference: Deployment
variable measured: Enterprise Support Availability
  type: PropertyValue
  value reference: Support & Licensing
variable measured: Annual Cost (Mid-size Setup)
  type: PropertyValue
  value reference: Pricing
variable measured: Data Residency Control
  type: PropertyValue
  value reference: Compliance
variable measured: API Documentation Quality
  type: PropertyValue
  value reference: Developer Experience
variable measured: Pre-built Connectors
  type: PropertyValue
  value reference: Integration
variable measured: Starting Price (Annual)
  type: PropertyValue
  value reference: Pricing
variable measured: Event Processing Latency
  type: PropertyValue
  value reference: Performance
variable measured: Data Warehouse Support
  type: PropertyValue
  value reference: Integration
variable measured: Audience Destinations
  type: PropertyValue
  value reference: Activation
variable measured: Setup Time (Days)
  type: PropertyValue
  value reference: Implementation
variable measured: Deployment Options
  type: PropertyValue
  value reference: Infrastructure
variable measured: Open-Source
  type: PropertyValue
  value reference: Licensing
variable measured: Number of Integrations
  type: PropertyValue
  value reference: Functionality
variable measured: Data Retention (Standard)
  type: PropertyValue
  value reference: Data Management
variable measured: Funnel Analysis Depth
  type: PropertyValue
  value reference: Analytics Features
variable measured: Real-time Segmentation
  type: PropertyValue
  value reference: Audience Management
variable measured: Built-in A/B Testing
  type: PropertyValue
  value reference: Experimentation
variable measured: Event Tracking Limit
  type: PropertyValue
  value reference: Data Collection
variable measured: Free Trial Duration
  type: PropertyValue
  value reference: Usability
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Event Processing Latency
  type: PropertyValue
  value reference: Performance
variable measured: Maximum Data Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Pre-built Templates
  type: PropertyValue
  value reference: Features
variable measured: Native Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Free Trial Duration
  type: PropertyValue
  value reference: Trial
variable measured: Custom Segmentation Rules
  type: PropertyValue
  value reference: Features
variable measured: Customer Satisfaction (NPS)
variable measured: Starting Price
variable measured: Session Replay Included
variable measured: Automatic Event Capture
variable measured: Predictive Analytics Models
variable measured: Data Retention
variable measured: API Rate Limits
variable measured: Multi-workspace Support
variable measured: Starting Monthly Price (USD)
is based on: https://www.aversusb.net/compare/segment-vs-amplitude)

Segment vs Amplitude — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Segment vs Amplitude.
has defined term: Pricing
has defined term: Integration
has defined term: Implementation
has defined term: Deployment
has defined term: Compliance
has defined term: Support
has defined term: Market Position
has defined term: Implementation & Deployment
has defined term: Cost
has defined term: Market
has defined term: Features
has defined term: Scalability
has defined term: Pricing & Limits
has defined term: Core Features
has defined term: Analytics
has defined term: Analytics Features
has defined term: Security
has defined term: Ecosystem
has defined term: Data Management
has defined term: Performance
has defined term: Developer
has defined term: Onboarding
has defined term: Integrations
has defined term: Usability
has defined term: Support & Licensing
has defined term: Developer Experience
has defined term: Activation
has defined term: Infrastructure
has defined term: Licensing
has defined term: Functionality
has defined term: Audience Management
has defined term: Experimentation
has defined term: Data Collection
has defined term: Trial
has defined term: Service
has defined term: Technical
has defined term: Ease of Use
has defined term: Data Analysis
has defined term: Data Flexibility
has defined term: Limits
has defined term: Analytics Depth
has defined term: Developer Features
has defined term: Product Features
has defined term: Analytics Capability
has defined term: Adoption
has defined term: Pricing & Scale
has defined term: Specialization
has defined term: Team Access
has defined term: AI & Analytics
has defined term: Performance & Scale
has defined term: Engagement Features
has defined term: Setup & Usability
has defined term: Feedback Collection
has defined term: UX Research
has defined term: Analytics Capabilities
has defined term: Platform
has defined term: Tracking
has defined term: Analysis
has defined term: Connectivity
has defined term: Scale

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Implementation & Deployment
type: DefinedTerm
term code: implementation-&-deployment
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Support & Licensing
type: DefinedTerm
term code: support-&-licensing
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Activation
type: DefinedTerm
term code: activation
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Licensing
type: DefinedTerm
term code: licensing
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Audience Management
type: DefinedTerm
term code: audience-management
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Experimentation
type: DefinedTerm
term code: experimentation
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Collection
type: DefinedTerm
term code: data-collection
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Analysis
type: DefinedTerm
term code: data-analysis
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Product Features
type: DefinedTerm
term code: product-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Capability
type: DefinedTerm
term code: analytics-capability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Team Access
type: DefinedTerm
term code: team-access
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

AI & Analytics
type: DefinedTerm
term code: ai-&-analytics
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Setup & Usability
type: DefinedTerm
term code: setup-&-usability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Feedback Collection
type: DefinedTerm
term code: feedback-collection
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

UX Research
type: DefinedTerm
term code: ux-research
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Platform
type: DefinedTerm
term code: platform
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Tracking
type: DefinedTerm
term code: tracking
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analysis
type: DefinedTerm
term code: analysis
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T10:29:59.461Z
author: A Versus B
publisher: A Versus B
is part of: segment-vs-amplitude)
main entity: Can I use Segment and Amplitude together?
  type: Question
  accepted answer: Answer
    text: Yes, many enterprises do. Segment collects and routes data from your website/app to Amplitude and 500+ other tools. Amplitude then specializes in analyzing that data for product insights. Segment acts as the infrastructure layer while Amplitude provides analytics depth. This is a common best-practice architecture for data-driven companies.
    language: en-US
main entity: Which is better for e-commerce companies?
  type: Question
  accepted answer: Answer
    text: For pure e-commerce analytics and conversion optimization, Amplitude's funnel analysis and A/B testing features provide an edge. However, if you need to sync customer purchase data to 100+ marketing platforms (email, ads, CRM), Segment's 500+ integrations and CDP capabilities make it essential. The ideal setup: Segment for data infrastructure + Amplitude for analytics.
    language: en-US
main entity: How do data retention limits affect my analysis?
  type: Question
  accepted answer: Answer
    text: Segment's 7-year retention enables cohort analysis across multiple years (identifying how 2022 users compare to 2025 users), while Amplitude's 24-month limit restricts long-term retention modeling. If you need to analyze multi-year customer lifecycle trends, Segment is more suitable. For typical product analytics (recent user behavior), 24 months is usually sufficient.
    language: en-US
main entity: What's the actual cost difference at scale?
  type: Question
  accepted answer: Answer
    text: Segment costs scale with event volume (typically $0.50-2.00 per million events after free tier), while Amplitude has tiered pricing starting at $995/month for Growth tier. At 100M events/month, Segment might cost $500-1,200/month; at 500M events, $1,500-3,000/month. Amplitude's flat Growth tier suits predictable event volumes, while Segment suits variable or high-volume scenarios.
    language: en-US
main entity: Which platform is easier to implement?
  type: Question
  accepted answer: Answer
    text: Amplitude has a simpler initial setup for product teams—install the SDK and start tracking user behavior immediately. Segment requires more infrastructure planning (choosing destinations, setting up schemas) but provides greater flexibility for enterprise environments. For a small product team, Amplitude is faster; for an enterprise martech stack, Segment's initial complexity pays dividends through centralized data management.
    language: en-US

How to Choose Between Segment and Amplitude
type: HowTo
description: Segment is a customer data platform (CDP) focused on data collection and routing to 500+ destinations, while Amplitude is a product analytics platform emphasizing user behavior analysis and funnel optimization. Segment excels at data infrastructure, while Amplitude specializes in actionable insights from user interactions.
language: en-US
total time: PT3M
step: Consider: Primary Purpose
step: Consider: Connected Destinations/Integrations
step: Consider: Event Tracking Capacity (Monthly)
step: Consider: Data Retention Period
step: Consider: Real-time Audience Segmentation
step: Consider: Starting Price (Monthly)
step: Consider: Funnel Analysis Depth
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Segment if you need a robust CDP to collect, unify, and route customer data across 500+ marketing, analytics, and data warehouse tools—it's the infrastructure backbone for organizations with complex martech stacks. Choose Amplitude if your priority is deep product analytics, user behavior understanding, and conversion optimization with strong funnel analysis and cohort building capabilities. Many organizations use both: Segment for data collection/routing and Amplitude for analytics.

Consider: Primary Purpose
type: HowToStep
position: 1
text: Primary Purpose: Segment has Customer Data Platform (CDP) & data router, while Amplitude has Product Analytics & behavior analysis.

Consider: Connected Destinations/Integrations
type: HowToStep
position: 2
text: Connected Destinations/Integrations: Segment has 500+ tools & platforms, while Amplitude has 100+ integrations.

Consider: Event Tracking Capacity (Monthly)
type: HowToStep
position: 3
text: Event Tracking Capacity (Monthly): Segment has Unlimited events, while Amplitude has Unlimited events.

Consider: Data Retention Period
type: HowToStep
position: 4
text: Data Retention Period: Segment has Up to 7 years (configurable), while Amplitude has Up to 24 months standard.

Consider: Real-time Audience Segmentation
type: HowToStep
position: 5
text: Real-time Audience Segmentation: Segment has Yes, with Segment Audiences, while Amplitude has Yes, with Amplitude Audiences.

Consider: Starting Price (Monthly)
type: HowToStep
position: 6
text: Starting Price (Monthly): Segment has $120 (Pay-as-you-go, volume-based), while Amplitude has $995 (Growth tier minimum).

Consider: Funnel Analysis Depth
type: HowToStep
position: 7
text: Funnel Analysis Depth: Segment has Basic funnel reporting, while Amplitude has Advanced multi-step funnel with drop-off analysis.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Segment vs Amplitude
review body: Segment is a customer data platform (CDP) focused on data collection and routing to 500+ destinations, while Amplitude is a product analytics platform emphasizing user behavior analysis and funnel optimization. Segment excels at data infrastructure, while Amplitude specializes in actionable insights from user interactions.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Segment vs Amplitude

Real-time Segmentation
type: PropertyValue
value: Segment: Yes, via Segment Audiences | Amplitude: Yes, via Amplitude Audiences

Built-in A/B Testing
type: PropertyValue
value: Segment: No (requires third-party tool) | Amplitude: Yes, native experimentation platform

Event Tracking Limit
type: PropertyValue
value: Segment: Unlimited | Amplitude: Unlimited

Free Trial Duration
type: PropertyValue
value: Segment: 14 days | Amplitude: 14 days

Starting Monthly Price
type: PropertyValue
value: Segment: N/A | Amplitude: $1,295

Event Processing Latency
type: PropertyValue
value: Segment: N/A | Amplitude: 300-600ms

Maximum Data Retention
type: PropertyValue
value: Segment: N/A | Amplitude: 60 months

Pre-built Templates
type: PropertyValue
value: Segment: N/A | Amplitude: 40+

Native Integrations
type: PropertyValue
value: Segment: N/A | Amplitude: 450+

Free Trial Duration
type: PropertyValue
value: Segment: N/A | Amplitude: 14 days

Custom Segmentation Rules
type: PropertyValue
value: Segment: N/A | Amplitude: Unlimited

Customer Satisfaction (NPS)
type: PropertyValue
value: Segment: N/A | Amplitude: 68

Free Trial Period
type: PropertyValue
value: Segment: N/A | Amplitude: 14 days

Starting Price
type: PropertyValue
value: Segment: N/A | Amplitude: $995

Session Replay Included
type: PropertyValue
value: Segment: N/A | Amplitude: Third-party integration only

Automatic Event Capture
type: PropertyValue
value: Segment: N/A | Amplitude: No, requires manual setup

Predictive Analytics Models
type: PropertyValue
value: Segment: N/A | Amplitude: Advanced ML models (churn, LTV, propensity)

Data Retention
type: PropertyValue
value: Segment: N/A | Amplitude: 25 months

API Rate Limits
type: PropertyValue
value: Segment: N/A | Amplitude: 10000

Multi-workspace Support
type: PropertyValue
value: Segment: N/A | Amplitude: Yes, unlimited

Starting Monthly Price (USD)
type: PropertyValue
value: Segment: N/A | Amplitude: $995–$1,500

In-App Messaging Capability
type: PropertyValue
value: Segment: N/A | Amplitude: Requires third-party integration

Cohort Analysis Sophistication
type: PropertyValue
value: Segment: N/A | Amplitude: ML-powered predictive cohorts + behavioral

API Rate Limits (Standard Plan)
type: PropertyValue
value: Segment: N/A | Amplitude: 500,000 events/month

Setup Time (typical)
type: PropertyValue
value: Segment: N/A | Amplitude: 7–14 days (event tracking setup)

Monthly Cost (10M events)
type: PropertyValue
value: Segment: N/A | Amplitude: $2,150-5,000

Setup Time (implementation to first insights)
type: PropertyValue
value: Segment: N/A | Amplitude: 1-2 days

Data Retention (Free Tier)
type: PropertyValue
value: Segment: N/A | Amplitude: 90 days

Event Volume Capacity (standard plan)
type: PropertyValue
value: Segment: N/A | Amplitude: 100M events/month standard

SQL Query Access
type: PropertyValue
value: Segment: N/A | Amplitude: UI-only, no native SQL

Customer Support Tier
type: PropertyValue
value: Segment: N/A | Amplitude: Email, chat, phone (enterprise), dedicated CSM

Geographic Data Centers
type: PropertyValue
value: Segment: N/A | Amplitude: 4+ regions (US, EU, Asia-Pacific, China)

Monthly Base Cost (Paid Entry Plan)
type: PropertyValue
value: Segment: N/A | Amplitude: $995/month

Custom Event Properties
type: PropertyValue
value: Segment: N/A | Amplitude: 200+ properties

Native Mobile SDKs
type: PropertyValue
value: Segment: N/A | Amplitude: iOS, Android, React Native, Flutter, Web

Real-time Dashboard Updates
type: PropertyValue
value: Segment: N/A | Amplitude: Real-time (0-5 seconds)

Max Monthly Events (Free Tier)
type: PropertyValue
value: Segment: N/A | Amplitude: 10 million events

Global Market Share
type: PropertyValue
value: Segment: N/A | Amplitude: 3.2% of analytics market

Starting Price (Monthly Subscription)
type: PropertyValue
value: Segment: N/A | Amplitude: $995

Free Tier Data Retention
type: PropertyValue
value: Segment: N/A | Amplitude: 30 days

Session Recordings
type: PropertyValue
value: Segment: N/A | Amplitude: Not included (add-on required)

Third-Party Integrations
type: PropertyValue
value: Segment: N/A | Amplitude: 200+ integrations

Event Tracking Capacity
type: PropertyValue
value: Segment: N/A | Amplitude: 700+ custom events

Heatmaps & Click Maps
type: PropertyValue
value: Segment: N/A | Amplitude: No

Funnel Analysis Stages Supported
type: PropertyValue
value: Segment: N/A | Amplitude: 10+ stages

Recordings Per Month (Starter Plan)
type: PropertyValue
value: Segment: N/A | Amplitude: Unlimited (paid plans)

In-App Guidance Tools
type: PropertyValue
value: Segment: N/A | Amplitude: Limited (basic analytics only)

Custom Event Tracking Limit
type: PropertyValue
value: Segment: N/A | Amplitude: Unlimited

API Rate Limit (Requests/Minute)
type: PropertyValue
value: Segment: N/A | Amplitude: 600

Feature Experimentation
type: PropertyValue
value: Segment: N/A | Amplitude: Available (via Amplitude Experiment add-on)

Entry Price
type: PropertyValue
value: Segment: N/A | Amplitude: $995 minimum

Data Retention (Free/Base Tier)
type: PropertyValue
value: Segment: N/A | Amplitude: 24

Mobile App SDKs Available
type: PropertyValue
value: Segment: N/A | Amplitude: 12+ native SDKs

Cohort Creation Complexity
type: PropertyValue
value: Segment: N/A | Amplitude: Advanced nesting (unlimited filters)

Setup Time (Hours)
type: PropertyValue
value: Segment: N/A | Amplitude: 4-8

Free Trial Length
type: PropertyValue
value: Segment: N/A | Amplitude: 14

Market Share (2024)
type: PropertyValue
value: Segment: N/A | Amplitude: 8.2%

Base Monthly Price (Cloud)
type: PropertyValue
value: Segment: N/A | Amplitude: $995 base + $0.75/user

Session Recording
type: PropertyValue
value: Segment: N/A | Amplitude: Not included

A/B Testing Platform
type: PropertyValue
value: Segment: N/A | Amplitude: Requires integration

Feature Flags
type: PropertyValue
value: Segment: N/A | Amplitude: Not included

Cohort Size Limit
type: PropertyValue
value: Segment: N/A | Amplitude: 200+ custom properties

Free Tier Monthly Event Limit
type: PropertyValue
value: Segment: N/A | Amplitude: 10M events

Data Latency
type: PropertyValue
value: Segment: N/A | Amplitude: 300-600 seconds

Starting Enterprise Price (annual)
type: PropertyValue
value: Segment: N/A | Amplitude: $14,400

Predictive Analytics Capabilities
type: PropertyValue
value: Segment: N/A | Amplitude: Churn, LTV, propensity scoring, retention forecasting

API Rate Limit (Free Tier)
type: PropertyValue
value: Segment: N/A | Amplitude: 50 req/sec

Free Tier Team Members
type: PropertyValue
value: Segment: N/A | Amplitude: 5 team members

Customer Retention Focus
type: PropertyValue
value: Segment: N/A | Amplitude: Deep retention & behavioral cohorts

Time to First Insights
type: PropertyValue
value: Segment: N/A | Amplitude: 1,440+ minutes (2-4 weeks)

Data Retention (Paid)
type: PropertyValue
value: Segment: N/A | Amplitude: 13 months (with extended)

Native Integrations Available
type: PropertyValue
value: Segment: N/A | Amplitude: 200+ integrations

Seats Per Starter Plan
type: PropertyValue
value: Segment: N/A | Amplitude: 50 users

Session Replay Monthly Limit
type: PropertyValue
value: Segment: N/A | Amplitude: Not included

Predictive Analytics Capability
type: PropertyValue
value: Segment: N/A | Amplitude: ML-powered churn & propensity models

Manual Event Configuration Required
type: PropertyValue
value: Segment: N/A | Amplitude: 100% (required)

Free Tier Event Monthly Limit
type: PropertyValue
value: Segment: N/A | Amplitude: 10M events/month

Starting Paid Plan Price
type: PropertyValue
value: Segment: N/A | Amplitude: $995/month

SQL Query Access Entry Price
type: PropertyValue
value: Segment: N/A | Amplitude: $4,995/month (Enterprise)

Cohort Analysis Complexity
type: PropertyValue
value: Segment: N/A | Amplitude: Multi-event behavioral cohorts with retention curves

Mobile SDK Support
type: PropertyValue
value: Segment: N/A | Amplitude: iOS, Android, React Native, Flutter

Historical Data Retention (Free Tier)
type: PropertyValue
value: Segment: N/A | Amplitude: 12 months

Monthly Event Capacity
type: PropertyValue
value: Segment: N/A | Amplitude: 100+ billion

In-App Guide Builder
type: PropertyValue
value: Segment: N/A | Amplitude: Plugin-based only

Implementation Time
type: PropertyValue
value: Segment: N/A | Amplitude: 1-2 weeks

Survey & Feedback Tools
type: PropertyValue
value: Segment: N/A | Amplitude: Third-party integration required

Session Recording & Heatmaps
type: PropertyValue
value: Segment: N/A | Amplitude: Add-on required

Cohort Segmentation Depth
type: PropertyValue
value: Segment: N/A | Amplitude: 200+ behavioral attributes

Mobile App Support
type: PropertyValue
value: Segment: N/A | Amplitude: iOS/Android analytics only

Custom Events Limit
type: PropertyValue
value: Segment: N/A | Amplitude: Unlimited

Session Recording Capability
type: PropertyValue
value: Segment: N/A | Amplitude: Not available

Heatmap Coverage
type: PropertyValue
value: Segment: N/A | Amplitude: Not available

Pre-built Cohort Templates
type: PropertyValue
value: Segment: N/A | Amplitude: 50+

Integration Partners
type: PropertyValue
value: Segment: N/A | Amplitude: 200+

Setup Time for Non-Technical Users
type: PropertyValue
value: Segment: N/A | Amplitude: 120-180 minutes (requires dev team)

Monthly Active Users (Max Tier)
type: PropertyValue
value: Segment: N/A | Amplitude: 500 million+

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

Segment — Wikipedia
type: CreativeWork

Amplitude — Wikipedia
type: CreativeWork

Compare Segment vs Amplitude
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/segment-vs-amplitude)
object: Segment
object: Amplitude

Customer Satisfaction (NPS)
type: PropertyValue
value reference: Service

Free Trial Period
type: PropertyValue
value reference: Pricing

Starting Price
type: PropertyValue
value reference: Cost

Session Replay Included
type: PropertyValue
value reference: Features

Automatic Event Capture
type: PropertyValue
value reference: Features

Predictive Analytics Models
type: PropertyValue
value reference: Analytics

Data Retention
type: PropertyValue
value reference: Features

API Rate Limits
type: PropertyValue
value reference: Technical

Multi-workspace Support
type: PropertyValue
value reference: Features

Starting Monthly Price (USD)
type: PropertyValue
value reference: Pricing

In-App Messaging Capability
type: PropertyValue
value reference: Features

Cohort Analysis Sophistication
type: PropertyValue
value reference: Analytics

API Rate Limits (Standard Plan)
type: PropertyValue
value reference: Technical

Setup Time (typical)
type: PropertyValue
value reference: Ease of Use

Monthly Cost (10M events)
type: PropertyValue
value reference: Pricing

Setup Time (implementation to first insights)
type: PropertyValue
value reference: Implementation

Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Event Volume Capacity (standard plan)
type: PropertyValue
value reference: Scalability

SQL Query Access
type: PropertyValue
value reference: Data Analysis

Customer Support Tier
type: PropertyValue
value reference: Support

Geographic Data Centers
type: PropertyValue
value reference: Infrastructure

Monthly Base Cost (Paid Entry Plan)
type: PropertyValue
value reference: Pricing

Custom Event Properties
type: PropertyValue
value reference: Data Flexibility

Native Mobile SDKs
type: PropertyValue
value reference: Features

Real-time Dashboard Updates
type: PropertyValue
value reference: Features

Max Monthly Events (Free Tier)
type: PropertyValue
value reference: Limits

Global Market Share
type: PropertyValue
value reference: Market Position

Starting Price (Monthly Subscription)
type: PropertyValue
value reference: Pricing

Free Tier Data Retention
type: PropertyValue
value reference: Performance

Session Recordings
type: PropertyValue
value reference: Features

Third-Party Integrations
type: PropertyValue
value reference: Integrations

Event Tracking Capacity
type: PropertyValue
value reference: Analytics Depth

Heatmaps & Click Maps
type: PropertyValue
value reference: Features

Funnel Analysis Stages Supported
type: PropertyValue
value reference: Analytics Depth

Recordings Per Month (Starter Plan)
type: PropertyValue
value reference: Features

In-App Guidance Tools
type: PropertyValue
value reference: Features

Custom Event Tracking Limit
type: PropertyValue
value reference: Analytics

API Rate Limit (Requests/Minute)
type: PropertyValue
value reference: Developer Features

Feature Experimentation
type: PropertyValue
value reference: Product Features

Entry Price
type: PropertyValue
value reference: Cost

Data Retention (Free/Base Tier)
type: PropertyValue
value reference: Data Management

Mobile App SDKs Available
type: PropertyValue
value reference: Integration

Cohort Creation Complexity
type: PropertyValue
value reference: Analytics Capability

Setup Time (Hours)
type: PropertyValue
value reference: Implementation

Free Trial Length
type: PropertyValue
value reference: Onboarding

Market Share (2024)
type: PropertyValue
value reference: Adoption

Base Monthly Price (Cloud)
type: PropertyValue
value reference: Pricing

Session Recording
type: PropertyValue
value reference: Features

A/B Testing Platform
type: PropertyValue
value reference: Features

Feature Flags
type: PropertyValue
value reference: Features

Cohort Size Limit
type: PropertyValue
value reference: Analytics Depth

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Data Latency
type: PropertyValue
value reference: Performance

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Predictive Analytics Capabilities
type: PropertyValue
value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: Technical

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Time to First Insights
type: PropertyValue
value reference: Implementation

Data Retention (Paid)
type: PropertyValue
value reference: Data Management

Native Integrations Available
type: PropertyValue
value reference: Integrations

Seats Per Starter Plan
type: PropertyValue
value reference: Team Access

Session Replay Monthly Limit
type: PropertyValue
value reference: Features

Predictive Analytics Capability
type: PropertyValue
value reference: AI & Analytics

Manual Event Configuration Required
type: PropertyValue
value reference: Implementation

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing

SQL Query Access Entry Price
type: PropertyValue
value reference: Pricing & Limits

Cohort Analysis Complexity
type: PropertyValue
value reference: Features

Mobile SDK Support
type: PropertyValue
value reference: Features

Historical Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Monthly Event Capacity
type: PropertyValue
value reference: Performance & Scale

In-App Guide Builder
type: PropertyValue
value reference: Engagement Features

Implementation Time
type: PropertyValue
value reference: Setup & Usability

Survey & Feedback Tools
type: PropertyValue
value reference: Feedback Collection

Session Recording & Heatmaps
type: PropertyValue
value reference: UX Research

Cohort Segmentation Depth
type: PropertyValue
value reference: Analytics Capabilities

Mobile App Support
type: PropertyValue
value reference: Platform

Custom Events Limit
type: PropertyValue
value reference: Tracking

Session Recording Capability
type: PropertyValue
value reference: Features

Heatmap Coverage
type: PropertyValue
value reference: Features

Pre-built Cohort Templates
type: PropertyValue
value reference: Analysis

Integration Partners
type: PropertyValue
value reference: Connectivity

Setup Time for Non-Technical Users
type: PropertyValue
value reference: Usability

Monthly Active Users (Max Tier)
type: PropertyValue
value reference: Scale