QuickBooks dominates the US market with 80% SMB adoption and deeper integrations, while Zoho Books offers superior value at half the price with comparable features and stronger multi-currency support for global businesses.
QuickBooks vs Zoho Books — Side-by-side comparison on A Versus B
Cloud-based accounting software for small to mid-market businesses with mobile-first design
Affordable cloud accounting solution by Zoho Corporation with strong multi-currency support.
Monthly Cost (Entry Plan). US Market Share Among SMBs. Native Third-Party Integrations. Supported Currencies. Free Plan Available. Invoice Templates. Typical Implementation Time
Choose QuickBooks if you're a US-based SMB prioritizing ecosystem maturity, extensive integrations, and industry-standard reliability with established support networks. Choose Zoho Books if you operate internationally, need lower costs, want a free tier to start, or prefer faster setup times without sacrificing core accounting functionality.
QuickBooks Online: $30 (Simple Start) | Zoho Books: N/A
QuickBooks Online: 3+ (scalable) | Zoho Books: N/A
QuickBooks Online: Yes, included | Zoho Books: N/A
QuickBooks Online: Phone, chat, and expert-assisted | Zoho Books: N/A
QuickBooks Online: Yes (Advanced plan) | Zoho Books: N/A
QuickBooks Online: Available via add-ons | Zoho Books: N/A
QuickBooks Online: Enhanced 2026 features | Zoho Books: N/A
QuickBooks Online: Limited (separate subscriptions) | Zoho Books: N/A
QuickBooks Online: Limited USD focus | Zoho Books: N/A
QuickBooks Online: 25 users | Zoho Books: N/A
QuickBooks Online: Strong integration | Zoho Books: N/A
QuickBooks Online: Deepest in market | Zoho Books: N/A
QuickBooks Online: Free (QBO Accountant) | Zoho Books: N/A
QuickBooks Online: Industry-leading recommendation | Zoho Books: N/A
QuickBooks Online: $30 | Zoho Books: N/A
QuickBooks Online: Unlimited per plan tier | Zoho Books: N/A
QuickBooks Online: Unlimited | Zoho Books: N/A
QuickBooks Online: Available in higher tiers | Zoho Books: N/A
QuickBooks Online: 650+ | Zoho Books: 500+ (50+ native)
QuickBooks Online: Advanced (Intuit Intelligence, Tax AI beta, batch processing) | Zoho Books: N/A
QuickBooks Online: Supported with advanced workflows | Zoho Books: N/A
QuickBooks Online: 4.3M | Zoho Books: N/A
QuickBooks Online: Built-in | Zoho Books: N/A
QuickBooks Online: 4.5/5 | Zoho Books: N/A
QuickBooks Online: 1 user | Zoho Books: N/A
QuickBooks Online: 80+ | Zoho Books: N/A
QuickBooks Online: No (add-on $10/user/month) | Zoho Books: N/A
QuickBooks Online: Limited/Premium plans only | Zoho Books: N/A
QuickBooks Online: 1-2 hours | Zoho Books: N/A
QuickBooks Online: iOS, Android (full-featured) | Zoho Books: N/A
QuickBooks Online: $540/year | Zoho Books: N/A
QuickBooks Online: Multiple (Online Plus+) | Zoho Books: N/A
QuickBooks Online: Single entity focus | Zoho Books: N/A
QuickBooks Online: 2-4 weeks | Zoho Books: N/A
QuickBooks Online: Up to 500 SKUs | Zoho Books: N/A
QuickBooks Online: $30/month | Zoho Books: $9/month
QuickBooks Online: No (14-day trial only) | Zoho Books: Yes (2 users)
QuickBooks Online: Single currency per company | Zoho Books: 195+ currencies natively
QuickBooks Online: 10,000+ banks | Zoho Books: 9,000+ banks
QuickBooks Online: 500+ via app marketplace | Zoho Books: 1,000+
QuickBooks Online: 1 user | Zoho Books: 1 user
QuickBooks Online: 300,000+ certified | Zoho Books: 15,000+ trained partners
QuickBooks Online: iOS & Android | Zoho Books: iOS & Android
QuickBooks Online: 50+ customizable reports | Zoho Books: N/A
QuickBooks Online: Unlimited custom templates | Zoho Books: 35+
QuickBooks Online: Advanced (recurring transactions, bill pay, expense automation) | Zoho Books: N/A
QuickBooks Online: Full accounting, reporting, and transaction management | Zoho Books: N/A
QuickBooks Online: $180-$2400 | Zoho Books: N/A
QuickBooks Online: $15/month | Zoho Books: N/A
QuickBooks Online: 4.6 million | Zoho Books: N/A
QuickBooks Online: 3 users (Essentials plan) | Zoho Books: N/A
QuickBooks Online: 500+ | Zoho Books: N/A
QuickBooks Online: Full invoicing + real-time sync | Zoho Books: N/A
QuickBooks Online: 5 standard roles | Zoho Books: N/A
QuickBooks Online: 3-5 days | Zoho Books: N/A
QuickBooks Online: 99.9% | Zoho Books: N/A
QuickBooks Online: $35 | Zoho Books: $10/month
QuickBooks Online: 4.5M+ users | Zoho Books: N/A
QuickBooks Online: 4.2/5 | Zoho Books: N/A
QuickBooks Online: 1 (U.S. primary) | Zoho Books: N/A
QuickBooks Online: 160 (limited real-time conversion) | Zoho Books: 120+ currencies
QuickBooks Online: 10,000 | Zoho Books: N/A
QuickBooks Online: 50 (Mon-Fri, 9am-6pm ET) | Zoho Books: N/A
QuickBooks Online: Native (Payroll Plus plan included) | Zoho Books: N/A
QuickBooks Online: 750+ | Zoho Books: N/A
QuickBooks Online: 3 users | Zoho Books: N/A
QuickBooks Online: Automated (SmartMatch AI) | Zoho Books: N/A
QuickBooks Online: Included in plan | Zoho Books: N/A
QuickBooks Online: 16,000+ global institutions | Zoho Books: N/A
QuickBooks Online: 100+ customizable reports | Zoho Books: N/A
QuickBooks Online: 4.6/5 (89,000 reviews) | Zoho Books: 4.6/5 (28,000 reviews)
QuickBooks Online: Limited: invoice viewing only | Zoho Books: N/A
QuickBooks Online: Yes, native QuickBooks Payroll | Zoho Books: N/A
QuickBooks Online: 5-7 days | Zoho Books: N/A
QuickBooks Online: Up to 10 | Zoho Books: N/A
QuickBooks Online: 1-2 weeks | Zoho Books: N/A
QuickBooks Online: 900+ | Zoho Books: N/A
QuickBooks Online: Basic (serial/lot tracking, stock transfers) | Zoho Books: N/A
Average Total Cost of Ownership (Year 1)
QuickBooks Online: $600-$1,200 | Zoho Books: N/A
QuickBooks Online: $55 (Plus) | Zoho Books: $45 (Professional)
QuickBooks Online: 80% | Zoho Books: 12%
QuickBooks Online: 650+ | Zoho Books: 500+
QuickBooks Online: 160 currencies | Zoho Books: 195 currencies
QuickBooks Online: 3-5 days | Zoho Books: 1-2 days
QuickBooks Online: 80+ templates | Zoho Books: 100+ templates
QuickBooks Online: None | Zoho Books: Up to 2 users
QuickBooks Online: N/A | Zoho Books: $99-$399/year
QuickBooks Online: N/A | Zoho Books: $8.25/month (annual pay)
QuickBooks Online: N/A | Zoho Books: 50+ pre-built rules
QuickBooks Online: N/A | Zoho Books: 1-3 (depending on plan)
QuickBooks Online: N/A | Zoho Books: 4.4/5
QuickBooks Online: N/A | Zoho Books: 12-24 hours
QuickBooks Online: N/A | Zoho Books: 25+
QuickBooks Online: N/A | Zoho Books: $45/month
QuickBooks Online: N/A | Zoho Books: 850+ (global coverage)
QuickBooks Online: N/A | Zoho Books: 4.3 stars (12,000+ reviews)
QuickBooks Online: N/A | Zoho Books: 1,000+ (Zoho ecosystem + partners)
QuickBooks Online: N/A | Zoho Books: 14 days
QuickBooks Online: N/A | Zoho Books: AI-powered OCR (included)
How to choose between QuickBooks Online and Zoho Books
QuickBooks vs Zoho Books — Structured Comparison Data
Machine-readable comparison dataset for QuickBooks vs Zoho Books. Contains 111 attribute comparisons, 5 FAQ pairs.
QuickBooks vs Zoho Books — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for QuickBooks vs Zoho Books.
Which accounting software is better for startups?
Zoho Books is better for startups due to its free tier (supporting 2 users), lower entry cost ($9/month vs $15/month), faster setup time (1-2 days), and simpler interface. QuickBooks is better if you anticipate rapid growth and need extensive integrations from day one.
Can I use QuickBooks or Zoho Books for international invoicing?
Zoho Books is superior for international operations, supporting 195 currencies with automatic exchange rate updates and native multi-entity management. QuickBooks supports 160 currencies but requires additional setup for multi-entity invoicing and has weaker real-time currency conversion.
How many integrations does each platform support?
QuickBooks Online offers 650+ native integrations including Shopify, Stripe, PayPal, HubSpot, and Salesforce. Zoho Books provides 500+ integrations, plus seamless access to the entire Zoho ecosystem (CRM, Projects, Expense, Inventory) at no additional cost. QuickBooks has a larger marketplace but Zoho's ecosystem provides better value for businesses already invested in Zoho.
Which software is easier to learn for small business owners?
Zoho Books has a more intuitive, modern interface with faster onboarding (1-2 days vs 3-5 days) and better user documentation for beginners. QuickBooks has a steeper learning curve but benefits from greater availability of tutorials, accountants familiar with the platform, and established best practices in the market.
What's the total cost of ownership for each over 12 months?
For the entry plan: Zoho Books costs $108/year ($9×12) vs QuickBooks at $180/year ($15×12), a 40% savings. For mid-tier plans: Zoho Professional costs $540/year ($45×12) vs QuickBooks Plus at $660/year ($55×12). These figures don't include add-ons like payroll, which QuickBooks charges separately.
How to Choose Between QuickBooks Online and Zoho Books
Monthly Cost (Entry Plan): QuickBooks Online has $15/month, while Zoho Books has $9/month.
US Market Share Among SMBs: QuickBooks Online has 80%, while Zoho Books has 12%.
Consider: Native Third-Party Integrations
Native Third-Party Integrations: QuickBooks Online has 650+, while Zoho Books has 500+.
Supported Currencies: QuickBooks Online has 160 currencies, while Zoho Books has 195 currencies.
Free Plan Available: QuickBooks Online has No, while Zoho Books has Yes (up to 2 users).
Invoice Templates: QuickBooks Online has 80+ templates, while Zoho Books has 100+ templates.
Typical Implementation Time: QuickBooks Online has 3-5 days, while Zoho Books has 1-2 days.