QuickBooks dominates the US market with 80% adoption among small businesses and superior integrations, while Zoho Books offers significantly lower pricing starting at $9/month versus QuickBooks' $30/month and better value for startups and global operations.
QuickBooks vs Zoho Books — Side-by-side comparison on A Versus B
Enterprise-grade cloud accounting platform with extensive integrations, advanced reporting, and native payroll capabilities.
Affordable cloud accounting platform with strong ecosystem integration and customization options.
Starting Monthly Price. Market Share (US Small Business). Native App Availability. Multi-Currency Support. Third-Party Integrations. Free Plan Available. Bank Connection Coverage (US)
Choose QuickBooks if you're an established US-based business prioritizing market dominance, extensive accountant ecosystem, and the broadest bank connectivity—it remains the industry standard with unmatched integration depth. Choose Zoho Books if you're a startup, freelancer, or international business seeking aggressive pricing, multi-currency support, and a modern interface without legacy complexity.
QuickBooks Online: $30 (Simple Start) | Zoho Books: N/A
QuickBooks Online: 3+ (scalable) | Zoho Books: N/A
QuickBooks Online: Yes, included | Zoho Books: N/A
QuickBooks Online: Phone, chat, and expert-assisted | Zoho Books: N/A
QuickBooks Online: Yes (Advanced plan) | Zoho Books: N/A
QuickBooks Online: Available via add-ons | Zoho Books: N/A
QuickBooks Online: Enhanced 2026 features | Zoho Books: N/A
QuickBooks Online: Limited (separate subscriptions) | Zoho Books: N/A
QuickBooks Online: Limited USD focus | Zoho Books: N/A
QuickBooks Online: 25 users | Zoho Books: N/A
QuickBooks Online: Strong integration | Zoho Books: N/A
QuickBooks Online: Deepest in market | Zoho Books: N/A
QuickBooks Online: Free (QBO Accountant) | Zoho Books: N/A
QuickBooks Online: Industry-leading recommendation | Zoho Books: N/A
QuickBooks Online: $30 | Zoho Books: N/A
QuickBooks Online: Unlimited per plan tier | Zoho Books: N/A
QuickBooks Online: Unlimited | Zoho Books: N/A
QuickBooks Online: Available in higher tiers | Zoho Books: N/A
QuickBooks Online: 650+ | Zoho Books: 500+ (50+ native)
QuickBooks Online: Advanced (Intuit Intelligence, Tax AI beta, batch processing) | Zoho Books: N/A
QuickBooks Online: Supported with advanced workflows | Zoho Books: N/A
QuickBooks Online: 4.3M | Zoho Books: N/A
QuickBooks Online: Built-in | Zoho Books: N/A
QuickBooks Online: 4.5/5 | Zoho Books: N/A
QuickBooks Online: 1 user | Zoho Books: N/A
QuickBooks Online: 80+ | Zoho Books: N/A
QuickBooks Online: No (add-on $10/user/month) | Zoho Books: N/A
QuickBooks Online: Limited/Premium plans only | Zoho Books: N/A
QuickBooks Online: 1-2 hours | Zoho Books: N/A
QuickBooks Online: iOS, Android (full-featured) | Zoho Books: N/A
QuickBooks Online: $540/year | Zoho Books: N/A
QuickBooks Online: Multiple (Online Plus+) | Zoho Books: N/A
QuickBooks Online: Single entity focus | Zoho Books: N/A
QuickBooks Online: 2-4 weeks | Zoho Books: N/A
QuickBooks Online: Up to 500 SKUs | Zoho Books: N/A
QuickBooks Online: $30/month | Zoho Books: $9/month
QuickBooks Online: No (14-day trial only) | Zoho Books: Yes (2 users)
QuickBooks Online: Single currency per company | Zoho Books: 195+ currencies natively
QuickBooks Online: 10,000+ banks | Zoho Books: 9,000+ banks
QuickBooks Online: 500+ via app marketplace | Zoho Books: 1,000+
QuickBooks Online: 1 user | Zoho Books: 1 user
QuickBooks Online: 300,000+ certified | Zoho Books: 15,000+ trained partners
QuickBooks Online: iOS & Android | Zoho Books: iOS & Android
QuickBooks Online: 50+ customizable reports | Zoho Books: N/A
QuickBooks Online: Unlimited custom templates | Zoho Books: 35+
QuickBooks Online: Advanced (recurring transactions, bill pay, expense automation) | Zoho Books: N/A
QuickBooks Online: Full accounting, reporting, and transaction management | Zoho Books: N/A
QuickBooks Online: $180-$2400 | Zoho Books: N/A
QuickBooks Online: $15/month | Zoho Books: N/A
QuickBooks Online: 4.6 million | Zoho Books: N/A
QuickBooks Online: 3 users (Essentials plan) | Zoho Books: N/A
QuickBooks Online: 500+ | Zoho Books: N/A
QuickBooks Online: Full invoicing + real-time sync | Zoho Books: N/A
QuickBooks Online: 5 standard roles | Zoho Books: N/A
QuickBooks Online: 3-5 days | Zoho Books: N/A
QuickBooks Online: 99.9% | Zoho Books: N/A
QuickBooks Online: $35 | Zoho Books: N/A
QuickBooks Online: 4.5M+ users | Zoho Books: N/A
QuickBooks Online: 4.2/5 | Zoho Books: N/A
QuickBooks Online: 1 (U.S. primary) | Zoho Books: N/A
QuickBooks Online: 160 (limited real-time conversion) | Zoho Books: N/A
QuickBooks Online: 10,000 | Zoho Books: N/A
QuickBooks Online: 50 (Mon-Fri, 9am-6pm ET) | Zoho Books: N/A
QuickBooks Online: Native (Payroll Plus plan included) | Zoho Books: N/A
QuickBooks Online: 750+ | Zoho Books: N/A
QuickBooks Online: 3 users | Zoho Books: N/A
QuickBooks Online: Automated (SmartMatch AI) | Zoho Books: N/A
QuickBooks Online: Included in plan | Zoho Books: N/A
QuickBooks Online: 16,000+ global institutions | Zoho Books: N/A
QuickBooks Online: 100+ customizable reports | Zoho Books: N/A
QuickBooks Online: 4.6/5 (89,000 reviews) | Zoho Books: 4.6/5 (28,000 reviews)
QuickBooks Online: Limited: invoice viewing only | Zoho Books: N/A
QuickBooks Online: Yes, native QuickBooks Payroll | Zoho Books: N/A
QuickBooks Online: 5-7 days | Zoho Books: N/A
QuickBooks Online: N/A | Zoho Books: $99-$399/year
QuickBooks Online: N/A | Zoho Books: $8.25/month (annual pay)
QuickBooks Online: N/A | Zoho Books: 140+
QuickBooks Online: N/A | Zoho Books: 50+ pre-built rules
QuickBooks Online: N/A | Zoho Books: 1-3 (depending on plan)
QuickBooks Online: N/A | Zoho Books: 4.4/5
QuickBooks Online: N/A | Zoho Books: 12-24 hours
QuickBooks Online: N/A | Zoho Books: 25+
How to choose between QuickBooks Online and Zoho Books
QuickBooks vs Zoho Books — Structured Comparison Data
Machine-readable comparison dataset for QuickBooks vs Zoho Books. Contains 90 attribute comparisons, 5 FAQ pairs.
QuickBooks vs Zoho Books — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for QuickBooks vs Zoho Books.
Which is better for small US businesses?
QuickBooks Online is objectively better established in the US market with 80% adoption among small businesses, meaning your accountant likely already knows it. However, Zoho Books is 3-4x cheaper and fully capable for businesses under $5M revenue. QuickBooks wins on ecosystem, Zoho wins on value.
Can I use QuickBooks or Zoho Books for international/multi-currency business?
Zoho Books is significantly superior here with native support for 195+ currencies allowing true multi-currency accounting in one company file. QuickBooks requires creating separate company files per currency, which creates compliance and reporting nightmares for truly international operations. For global businesses, Zoho Books is the clear winner.
How much do accountants charge to set up QuickBooks vs Zoho Books?
QuickBooks setup typically costs $500-$2,000 because accountants are abundant and familiar with it, but familiarity drives competitive pricing. Zoho Books setup is often $200-$800 because fewer accountants offer it, reducing competition. However, Zoho's simpler interface means some users successfully set it up themselves, saving the cost entirely.
QuickBooks offers phone support (except basic plans) and a massive knowledge base with 300,000+ accountants who can help. Zoho Books relies primarily on email/chat for most plans with phone support only in higher tiers. QuickBooks has broader support availability; Zoho's support is slower but adequate for self-directed users.
Can I switch from QuickBooks to Zoho Books without losing data?
Yes, Zoho Books has built-in import tools from QuickBooks with most data transferring successfully (chart of accounts, customer/vendor records, invoices). However, complex historical data may require manual reconciliation. Most migrations take 3-7 days. Both platforms support switching, but tax professionals more commonly work with QuickBooks historically.
How to Choose Between QuickBooks Online and Zoho Books
Starting Monthly Price: QuickBooks Online has $30/month, while Zoho Books has $9/month.
Consider: Market Share (US Small Business)
Market Share (US Small Business): QuickBooks Online has 80%, while Zoho Books has 12%.
Native App Availability: QuickBooks Online has iOS & Android, while Zoho Books has iOS & Android.
Multi-Currency Support: QuickBooks Online has Single currency per company, while Zoho Books has 195+ currencies native.
Third-Party Integrations: QuickBooks Online has 750+, while Zoho Books has 1,000+.
Free Plan Available: QuickBooks Online has No, while Zoho Books has Yes (up to 1 user).
Bank Connection Coverage (US): QuickBooks Online has 10,000+ institutions, while Zoho Books has 9,000+ institutions.