PostHog vs Matomo
type: Article
description: PostHog is a product analytics platform with session replay and feature flags built-in, while Matomo is a web analytics alternative to Google Analytics focused on privacy and data ownership. PostHog excels for product teams needing behavioral insights, while Matomo suits organizations prioritizing visitor tracking and GDPR compliance.
language: en-US
date published: 2026-07-09T14:43:14.561Z
date created: 2026-07-09T14:43:14.561Z
date modified: 2026-07-09T14:43:14.608Z
content reference time: 2026-07-09T14:43:14.608Z
author: A Versus B
publisher: A Versus B
about: PostHog
about: Matomo
abstract: PostHog is a product analytics platform with session replay and feature flags built-in, while Matomo is a web analytics alternative to Google Analytics focused on privacy and data ownership. PostHog excels for product teams needing behavioral insights, while Matomo suits organizations prioritizing visitor tracking and GDPR compliance.
text: Primary Use Case. Pricing Model. Session Replay Included. Feature Flag/Experimentation. Data Ownership (Self-Hosted). Learning Curve. Real-time Reporting
conclusion text: Choose PostHog if you're a product-focused team needing session replay, feature flags, and comprehensive behavioral analytics in one platform. Choose Matomo if you prioritize visitor analytics, privacy compliance, predictable pricing, and easier onboarding for traditional web analytics use cases.
additional property: Starting Monthly Price
  type: PropertyValue
  value: PostHog: $0 (self-hosted) | Matomo: N/A
additional property: Maximum Monthly Cost (Enterprise)
  type: PropertyValue
  value: PostHog: $1,200+ | Matomo: N/A
additional property: Free Tier Available
  type: PropertyValue
  value: PostHog: Yes (self-hosted unlimited) | Matomo: N/A
additional property: Number of Integrations
  type: PropertyValue
  value: PostHog: 200+ | Matomo: N/A
additional property: Session Recording Included
  type: PropertyValue
  value: PostHog: Yes (native feature) | Matomo: N/A
additional property: A/B Testing Capability
  type: PropertyValue
  value: PostHog: Yes (native feature) | Matomo: N/A
additional property: Founded Year
  type: PropertyValue
  value: PostHog: 2020 | Matomo: N/A
additional property: Data Retention (Cloud Plan)
  type: PropertyValue
  value: PostHog: Configurable (36+) | Matomo: N/A
additional property: Pricing (Per Month, Mid-Tier)
  type: PropertyValue
  value: PostHog: $120 (PostHog Plus) | Matomo: N/A
additional property: Session Recordings Included (Mid-Tier)
  type: PropertyValue
  value: PostHog: Unlimited | Matomo: N/A
additional property: Feature Flag Management
  type: PropertyValue
  value: PostHog: Native built-in | Matomo: N/A
additional property: A/B Testing (Experiments)
  type: PropertyValue
  value: PostHog: Full multivariate support | Matomo: N/A
additional property: Setup Complexity (1-5 scale, 1=easiest)
  type: PropertyValue
  value: PostHog: 3 | Matomo: N/A
additional property: Heatmap Quality (1-5 scale)
  type: PropertyValue
  value: PostHog: 3 | Matomo: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: PostHog: $39 (cloud) / $0 (self-hosted) | Matomo: $19/month (cloud) or Free (self-hosted)
  value reference: Matomo
additional property: Free Tier Session Replay Limit
  type: PropertyValue
  value: PostHog: 365 days | Matomo: N/A
additional property: Native A/B Testing
  type: PropertyValue
  value: PostHog: Yes (built-in) | Matomo: N/A
additional property: Session Replay Resolution
  type: PropertyValue
  value: PostHog: Standard with limitations | Matomo: N/A
additional property: Self-Hosting Capability
  type: PropertyValue
  value: PostHog: Open-source available | Matomo: N/A
additional property: API Rate Limits (free tier)
  type: PropertyValue
  value: PostHog: Unlimited with self-hosting | Matomo: N/A
additional property: Rage Click Detection
  type: PropertyValue
  value: PostHog: Basic analytics only | Matomo: N/A
additional property: Integration Partners
  type: PropertyValue
  value: PostHog: 100+ | Matomo: N/A
additional property: Minimum Monthly Cost
  type: PropertyValue
  value: PostHog: $0 (self-hosted) / $450 (cloud) | Matomo: N/A
additional property: Free Tier Event Cap
  type: PropertyValue
  value: PostHog: 1,000,000 | Matomo: N/A
additional property: In-App Guided Tours
  type: PropertyValue
  value: PostHog: Not native (requires external tool or custom development) | Matomo: N/A
additional property: Session Recording Included
  type: PropertyValue
  value: PostHog: Yes, full session replay native | Matomo: Yes (in all plans)
additional property: Data Residency / Self-Hosting
  type: PropertyValue
  value: PostHog: Full self-host option available | Matomo: N/A
additional property: GitHub Stars
  type: PropertyValue
  value: PostHog: 500,000+ | Matomo: N/A
additional property: Free Tier Event Limit
  type: PropertyValue
  value: PostHog: 1,000,000 | Matomo: None (self-hosted only)
additional property: Starter Cloud Plan Price
  type: PropertyValue
  value: PostHog: $39 | Matomo: $29
  value reference: Matomo
additional property: Session Replay Feature
  type: PropertyValue
  value: PostHog: Included in all tiers | Matomo: Not available
additional property: Native Feature Flags
  type: PropertyValue
  value: PostHog: Yes, built-in | Matomo: Via third-party plugins
additional property: Self-Hosting Available
  type: PropertyValue
  value: PostHog: Yes - full open-source | Matomo: Yes, open-source
additional property: Integrations Available
  type: PropertyValue
  value: PostHog: 700+ | Matomo: 400+
  value reference: PostHog
additional property: GDPR Compliant
  type: PropertyValue
  value: PostHog: Yes, anonymization included | Matomo: Yes, privacy-first design
additional property: Maximum Data Retention (Cloud)
  type: PropertyValue
  value: PostHog: Unlimited | Matomo: 25 months (standard)
additional property: Base Monthly Cost
  type: PropertyValue
  value: PostHog: $0 (self-hosted) / $450 (cloud starter) | Matomo: N/A
additional property: Session Replay Included
  type: PropertyValue
  value: PostHog: Yes (native) | Matomo: N/A
additional property: Feature Flags/A/B Testing
  type: PropertyValue
  value: PostHog: Yes, native feature flags | Matomo: No, not available
additional property: Third-Party Integrations
  type: PropertyValue
  value: PostHog: 100+ integrations | Matomo: N/A
additional property: Global Website Market Share
  type: PropertyValue
  value: PostHog: ~0.4% of all websites | Matomo: N/A
additional property: Setup Time (initial)
  type: PropertyValue
  value: PostHog: 30-120 (depends on setup type) | Matomo: N/A
additional property: Heatmap & Click Tracking
  type: PropertyValue
  value: PostHog: Yes, included | Matomo: N/A
additional property: Monthly Cost (10M events)
  type: PropertyValue
  value: PostHog: $500-2,000 | Matomo: N/A
additional property: Setup Time (implementation to first insights)
  type: PropertyValue
  value: PostHog: 7-14 days (self-hosted) / 2-4 days (cloud) | Matomo: N/A
additional property: Data Retention (Free Tier)
  type: PropertyValue
  value: PostHog: Unlimited (open-source) / 1 year (cloud) | Matomo: N/A
additional property: Event Volume Capacity (standard plan)
  type: PropertyValue
  value: PostHog: Unlimited (self-hosted) | Matomo: N/A
additional property: Predictive Analytics Capability
  type: PropertyValue
  value: PostHog: Basic cohort analysis, no ML models | Matomo: N/A
additional property: SQL Query Access
  type: PropertyValue
  value: PostHog: All paid plans ($369+/month) | Matomo: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/posthog
significant link: https://www.aversusb.net/alternatives/posthog
significant link: https://www.aversusb.net/entity/matomo
significant link: https://www.aversusb.net/alternatives/matomo
significant link: https://www.aversusb.net/api/answer/posthog-vs-matomo)
significant link: https://www.aversusb.net/api/v1/schema/posthog-vs-matomo)
related link: https://www.aversusb.net/compare/posthog-vs-matomo
related link: https://www.aversusb.net/compare/segment-vs-posthog
related link: https://www.aversusb.net/compare/matomo-vs-plausible
related link: https://www.aversusb.net/compare/fullstory-vs-posthog
related link: https://www.aversusb.net/compare/matomo-vs-umami
related link: https://www.aversusb.net/compare/pendo-vs-posthog
related link: https://www.aversusb.net/compare/posthog-vs-google-analytics
related link: https://www.aversusb.net/compare/google-analytics-vs-matomo
teaches: How to choose between PostHog and Matomo
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: PostHog vs Matomo — Side-by-side comparison on A Versus B

A Versus B
type: Organization

PostHog
type: Thing
alternate name: Posthog
language: en-US
description: All-in-one product analytics platform with integrated feature flags, session replay, and A/B testing.
subject of: PostHog vs Matomo

Matomo
type: SoftwareApplication
language: en-US
description: Privacy-focused web analytics platform offering Google Analytics alternative with self-hosting capability.
subject of: PostHog vs Matomo

PostHog vs Matomo — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for PostHog vs Matomo. Contains 141 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Maximum Monthly Cost (Enterprise)
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Available
  type: PropertyValue
  value reference: Features
variable measured: Number of Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Session Recording Included
  type: PropertyValue
  value reference: Features
variable measured: A/B Testing Capability
  type: PropertyValue
  value reference: Features
variable measured: Founded Year
  type: PropertyValue
  value reference: Company History
variable measured: Data Retention (Cloud Plan)
  type: PropertyValue
  value reference: Features
variable measured: Pricing (Per Month, Mid-Tier)
  type: PropertyValue
  value reference: Cost
variable measured: Session Recordings Included (Mid-Tier)
  type: PropertyValue
  value reference: Features
variable measured: Feature Flag Management
  type: PropertyValue
  value reference: Features
variable measured: A/B Testing (Experiments)
  type: PropertyValue
  value reference: Features
variable measured: Setup Complexity (1-5 scale, 1=easiest)
  type: PropertyValue
  value reference: Ease of Use
variable measured: Heatmap Quality (1-5 scale)
  type: PropertyValue
  value reference: Analytics
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Session Replay Limit
  type: PropertyValue
  value reference: Features
variable measured: Native A/B Testing
  type: PropertyValue
  value reference: Marketing Features
variable measured: Session Replay Resolution
  type: PropertyValue
  value reference: Video Quality
variable measured: Self-Hosting Capability
  type: PropertyValue
  value reference: Features
variable measured: API Rate Limits (free tier)
  type: PropertyValue
  value reference: Scalability
variable measured: Rage Click Detection
  type: PropertyValue
  value reference: Features
variable measured: Integration Partners
  type: PropertyValue
  value reference: Connectivity
variable measured: Minimum Monthly Cost
  type: PropertyValue
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variable measured: Free Tier Event Cap
  type: PropertyValue
  value reference: Pricing
variable measured: In-App Guided Tours
  type: PropertyValue
  value reference: Features
variable measured: Session Recording Included
  type: PropertyValue
  value reference: Features
variable measured: Data Residency / Self-Hosting
  type: PropertyValue
  value reference: Deployment
variable measured: GitHub Stars
  type: PropertyValue
  value reference: Community
variable measured: Free Tier Event Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Starter Cloud Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Feature
  type: PropertyValue
  value reference: Features
variable measured: Native Feature Flags
  type: PropertyValue
  value reference: Features
variable measured: Self-Hosting Available
  type: PropertyValue
  value reference: Deployment
variable measured: Integrations Available
  type: PropertyValue
  value reference: Integrations
variable measured: GDPR Compliant
  type: PropertyValue
  value reference: Compliance
variable measured: Maximum Data Retention (Cloud)
  type: PropertyValue
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variable measured: Base Monthly Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Included
  type: PropertyValue
  value reference: Features
variable measured: Feature Flags/A/B Testing
  type: PropertyValue
  value reference: Features
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Integration
variable measured: Global Website Market Share
  type: PropertyValue
  value reference: Market Adoption
variable measured: Setup Time (initial)
  type: PropertyValue
  value reference: Implementation
variable measured: Heatmap & Click Tracking
  type: PropertyValue
  value reference: Features
variable measured: Monthly Cost (10M events)
  type: PropertyValue
  value reference: Pricing
variable measured: Setup Time (implementation to first insights)
  type: PropertyValue
  value reference: Implementation
variable measured: Data Retention (Free Tier)
  type: PropertyValue
  value reference: Data Management
variable measured: Event Volume Capacity (standard plan)
  type: PropertyValue
  value reference: Scalability
variable measured: Predictive Analytics Capability
  type: PropertyValue
  value reference: Features
variable measured: SQL Query Access
  type: PropertyValue
  value reference: Features
variable measured: Customer Support Tier
  type: PropertyValue
  value reference: Support
variable measured: Geographic Data Centers
  type: PropertyValue
  value reference: Infrastructure
variable measured: Base Monthly Price (Cloud)
  type: PropertyValue
  value reference: Pricing
variable measured: Session Recording
  type: PropertyValue
  value reference: Features
variable measured: A/B Testing Platform
  type: PropertyValue
  value reference: Features
variable measured: Feature Flags
  type: PropertyValue
  value reference: Features
variable measured: Cohort Size Limit
  type: PropertyValue
  value reference: Analytics Depth
variable measured: Self-Hosting Option
  type: PropertyValue
  value reference: Deployment
variable measured: Setup Time Required
  type: PropertyValue
  value reference: Ease of Use
variable measured: Free Tier Data Retention
  type: PropertyValue
  value reference: Performance
variable measured: Monthly Events (free tier limit)
  type: PropertyValue
  value reference: Usage Limits
variable measured: Automatic Event Capture
variable measured: Native A/B Testing & Feature Flags
variable measured: Open Source License
variable measured: Starting Price (paid tier)
variable measured: Starting Price (Monthly)
variable measured: Analytics Events Tracked
variable measured: In-App Guidance Tools
variable measured: Feature Flags & Experimentation
variable measured: API Rate Limits
is based on: https://www.aversusb.net/compare/posthog-vs-matomo)

PostHog vs Matomo — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for PostHog vs Matomo.
has defined term: Pricing
has defined term: Features
has defined term: Ecosystem
has defined term: Company History
has defined term: Cost
has defined term: Ease of Use
has defined term: Analytics
has defined term: Marketing Features
has defined term: Video Quality
has defined term: Scalability
has defined term: Connectivity
has defined term: Deployment
has defined term: Community
has defined term: Pricing & Limits
has defined term: Integrations
has defined term: Compliance
has defined term: Data Management
has defined term: Integration
has defined term: Market Adoption
has defined term: Implementation
has defined term: Support
has defined term: Infrastructure
has defined term: Analytics Depth
has defined term: Performance
has defined term: Usage Limits
has defined term: Core Features
has defined term: Experimentation
has defined term: Licensing
has defined term: Capabilities
has defined term: Privacy
has defined term: Customization
has defined term: Data Storage
has defined term: Technical
has defined term: Hardware
has defined term: Functionality
has defined term: Maturity
has defined term: Data Accuracy
has defined term: Adoption
has defined term: Data Control
has defined term: Analytics Features
has defined term: Data Ownership
has defined term: Market Share
has defined term: Support Quality
has defined term: Quotas
has defined term: Data Privacy
has defined term: Advanced Features
has defined term: Capacity
has defined term: Privacy & Compliance

Pricing
type: DefinedTerm
term code: pricing
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Company History
type: DefinedTerm
term code: company-history
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Marketing Features
type: DefinedTerm
term code: marketing-features
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Video Quality
type: DefinedTerm
term code: video-quality
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Market Adoption
type: DefinedTerm
term code: market-adoption
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Usage Limits
type: DefinedTerm
term code: usage-limits
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Experimentation
type: DefinedTerm
term code: experimentation
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Licensing
type: DefinedTerm
term code: licensing
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Capabilities
type: DefinedTerm
term code: capabilities
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Data Storage
type: DefinedTerm
term code: data-storage
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Hardware
type: DefinedTerm
term code: hardware
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Maturity
type: DefinedTerm
term code: maturity
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Data Accuracy
type: DefinedTerm
term code: data-accuracy
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Data Control
type: DefinedTerm
term code: data-control
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Data Ownership
type: DefinedTerm
term code: data-ownership
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Market Share
type: DefinedTerm
term code: market-share
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Support Quality
type: DefinedTerm
term code: support-quality
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Quotas
type: DefinedTerm
term code: quotas
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Data Privacy
type: DefinedTerm
term code: data-privacy
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Advanced Features
type: DefinedTerm
term code: advanced-features
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

Privacy & Compliance
type: DefinedTerm
term code: privacy-&-compliance
in defined term set: PostHog vs Matomo — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T14:43:14.608Z
author: A Versus B
publisher: A Versus B
is part of: posthog-vs-matomo)
main entity: Which has better integrations with product development tools?
  type: Question
  accepted answer: Answer
    text: PostHog integrates seamlessly with Slack, webhooks, and data warehouses for product teams. Matomo focuses on CMS and ecommerce integrations (WooCommerce, Shopify). PostHog wins for product development workflows.
    language: en-US
main entity: Can I self-host both PostHog and Matomo?
  type: Question
  accepted answer: Answer
    text: Yes, both offer self-hosted options. PostHog has a full open-source version with unlimited self-hosting, while Matomo offers Matomo On-Premise with flexible licensing. Self-hosting eliminates usage-based costs but requires infrastructure maintenance.
    language: en-US
main entity: Which is better for GDPR compliance?
  type: Question
  accepted answer: Answer
    text: Matomo holds explicit GDPR certification and conducts regular audits, making it the safer choice for organizations with strict compliance requirements. PostHog is GDPR-compliant when self-hosted but doesn't carry formal certification on its cloud offering.
    language: en-US
main entity: Can PostHog replace Google Analytics?
  type: Question
  accepted answer: Answer
    text: PostHog can supplement Google Analytics with superior session replay and feature flags, but it focuses on behavioral analytics rather than traditional web metrics like bounce rate and traffic sources. Both tools excel at different aspects.
    language: en-US
main entity: What's the total cost at scale for high-traffic websites?
  type: Question
  accepted answer: Answer
    text: PostHog costs can exceed $5,000/month at 500M+ events/month, while Matomo's self-hosted option remains free or Matomo Cloud costs $199/month maximum regardless of traffic volume. Matomo offers more predictable pricing.
    language: en-US

How to Choose Between PostHog and Matomo
type: HowTo
description: PostHog is a product analytics platform with session replay and feature flags built-in, while Matomo is a web analytics alternative to Google Analytics focused on privacy and data ownership. PostHog excels for product teams needing behavioral insights, while Matomo suits organizations prioritizing visitor tracking and GDPR compliance.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Pricing Model
step: Consider: Session Replay Included
step: Consider: Feature Flag/Experimentation
step: Consider: Data Ownership (Self-Hosted)
step: Consider: Learning Curve
step: Consider: Real-time Reporting
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose PostHog if you're a product-focused team needing session replay, feature flags, and comprehensive behavioral analytics in one platform. Choose Matomo if you prioritize visitor analytics, privacy compliance, predictable pricing, and easier onboarding for traditional web analytics use cases.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: PostHog has Product analytics, session replay, feature flags, A/B testing, while Matomo has Web analytics, visitor tracking, conversion funnels.

Consider: Pricing Model
type: HowToStep
position: 2
text: Pricing Model: PostHog has Free tier + usage-based ($0-5,000+/month); Self-hosted free, while Matomo has Free tier (20GB) + $19-199/month; Self-hosted free.

Consider: Session Replay Included
type: HowToStep
position: 3
text: Session Replay Included: PostHog has Yes, native feature included in all plans, while Matomo has No, requires separate third-party integration.

Consider: Feature Flag/Experimentation
type: HowToStep
position: 4
text: Feature Flag/Experimentation: PostHog has Native feature flags and A/B testing built-in, while Matomo has Not natively available, requires integration.

Consider: Data Ownership (Self-Hosted)
type: HowToStep
position: 5
text: Data Ownership (Self-Hosted): PostHog has Full data ownership with open-source version available, while Matomo has Full data ownership with self-hosted option; GDPR-certified.

Consider: Learning Curve
type: HowToStep
position: 6
text: Learning Curve: PostHog has Steeper; requires understanding of events, properties, cohorts, while Matomo has Gentler; more familiar interface similar to Google Analytics.

Consider: Real-time Reporting
type: HowToStep
position: 7
text: Real-time Reporting: PostHog has Real-time dashboards and event streaming available, while Matomo has Real-time reports with 5-minute data freshness.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: PostHog vs Matomo
review body: PostHog is a product analytics platform with session replay and feature flags built-in, while Matomo is a web analytics alternative to Google Analytics focused on privacy and data ownership. PostHog excels for product teams needing behavioral insights, while Matomo suits organizations prioritizing visitor tracking and GDPR compliance.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: PostHog vs Matomo

Customer Support Tier
type: PropertyValue
value: PostHog: Community + Enterprise support available | Matomo: N/A

Geographic Data Centers
type: PropertyValue
value: PostHog: User-controlled (any region) | Matomo: N/A

Base Monthly Price (Cloud)
type: PropertyValue
value: PostHog: $450 starter (3 users) | Matomo: N/A

Session Recording
type: PropertyValue
value: PostHog: Native included | Matomo: N/A

A/B Testing Platform
type: PropertyValue
value: PostHog: Native included | Matomo: N/A

Feature Flags
type: PropertyValue
value: PostHog: Native included | Matomo: N/A

Cohort Size Limit
type: PropertyValue
value: PostHog: 50+ standard properties | Matomo: N/A

Self-Hosting Option
type: PropertyValue
value: PostHog: Yes (open-source available) | Matomo: Yes (Free open-source)

Setup Time Required
type: PropertyValue
value: PostHog: 4-16 hours | Matomo: N/A

Free Tier Data Retention
type: PropertyValue
value: PostHog: 12 months | Matomo: N/A

Monthly Events (free tier limit)
type: PropertyValue
value: PostHog: Unlimited events | Matomo: N/A

Automatic Event Capture
type: PropertyValue
value: PostHog: No (manual instrumentation) | Matomo: N/A

Native A/B Testing & Feature Flags
type: PropertyValue
value: PostHog: Integrated natively | Matomo: N/A

Open Source License
type: PropertyValue
value: PostHog: Open source (AGPL/Enterprise) | Matomo: N/A

Starting Price (paid tier)
type: PropertyValue
value: PostHog: $450/month | Matomo: N/A

Starting Price (Monthly)
type: PropertyValue
value: PostHog: $0 (self-hosted) or $450 (cloud) | Matomo: N/A

Analytics Events Tracked
type: PropertyValue
value: PostHog: Pay-per-event ($0.0001-$0.00025 per event) | Matomo: N/A

In-App Guidance Tools
type: PropertyValue
value: PostHog: Basic feature flags only | Matomo: N/A

Feature Flags & Experimentation
type: PropertyValue
value: PostHog: Native multivariate A/B testing and flags | Matomo: N/A

API Rate Limits
type: PropertyValue
value: PostHog: 1000+ per second (self-hosted unlimited) | Matomo: N/A

Implementation Time
type: PropertyValue
value: PostHog: 1-2 days (SDK integration) | Matomo: N/A

Session Replay Native Support
type: PropertyValue
value: PostHog: Yes, included in all plans | Matomo: No, requires integration

Free Tier Events/Month
type: PropertyValue
value: PostHog: 1,000,000 | Matomo: Unlimited

Free Tier Data Storage
type: PropertyValue
value: PostHog: Unlimited (events-based) | Matomo: 20

Paid Tier Starting Price
type: PropertyValue
value: PostHog: $0 (scales with usage) | Matomo: $19
value reference: PostHog

Setup Time to First Dashboard
type: PropertyValue
value: PostHog: 30-45 | Matomo: 10-15
value reference: Matomo

Open Source Available
type: PropertyValue
value: PostHog: Yes, full open source | Matomo: Yes, open source (Matomo On-Premise)

GDPR Compliance Certification
type: PropertyValue
value: PostHog: GDPR-compliant (self-hosted) | Matomo: GDPR-certified and audited

Base Monthly Cost (USD)
type: PropertyValue
value: PostHog: $0 (self-hosted) or $369/month (cloud) | Matomo: N/A

Per-Event Cost
type: PropertyValue
value: PostHog: Unlimited (no per-event charge) | Matomo: N/A

Feature Flags Included
type: PropertyValue
value: PostHog: Yes (native with targeting) | Matomo: N/A

HIPAA Compliance
type: PropertyValue
value: PostHog: No | Matomo: N/A

FedRAMP Authorization
type: PropertyValue
value: PostHog: No | Matomo: N/A

Self-Hosted Option
type: PropertyValue
value: PostHog: Yes (Open-source) | Matomo: N/A

Base Pricing (Monthly)
type: PropertyValue
value: PostHog: N/A | Matomo: $19 (Cloud Starter)

Setup Time (Minutes)
type: PropertyValue
value: PostHog: N/A | Matomo: 60-180 (self-hosted) / 5 (cloud)

Available Plugins/Extensions
type: PropertyValue
value: PostHog: N/A | Matomo: 50+

Historical Data Retention
type: PropertyValue
value: PostHog: N/A | Matomo: Unlimited (self-hosted) / 13 (cloud)

Real-Time Dashboard
type: PropertyValue
value: PostHog: N/A | Matomo: Yes (live visitors feed)

API Rate Limit (Requests/Hour)
type: PropertyValue
value: PostHog: N/A | Matomo: Unlimited (self-hosted) / 120 (cloud)

Supported Integrations
type: PropertyValue
value: PostHog: N/A | Matomo: 20+ (Slack, Zapier, Google Sheets, etc.)

Setup Time (Self-hosted)
type: PropertyValue
value: PostHog: N/A | Matomo: 120-240 minutes

Minimum RAM Requirement
type: PropertyValue
value: PostHog: N/A | Matomo: 2 GB

Monthly Database Size (100K events)
type: PropertyValue
value: PostHog: N/A | Matomo: 400 MB

Built-in Features
type: PropertyValue
value: PostHog: N/A | Matomo: 500+

API Endpoints
type: PropertyValue
value: PostHog: N/A | Matomo: 40+

Project Age
type: PropertyValue
value: PostHog: N/A | Matomo: 18 years

Community Size (GitHub Stars)
type: PropertyValue
value: PostHog: N/A | Matomo: 27,000+

Monthly Cost (Mid-Size Site)
type: PropertyValue
value: PostHog: N/A | Matomo: $300-3,000/year (cloud) or $0 (self-hosted)

Data Sampling Threshold
type: PropertyValue
value: PostHog: N/A | Matomo: No sampling on any plan

Global Market Share
type: PropertyValue
value: PostHog: N/A | Matomo: 4% of tracked websites

Real-time Reporting Latency
type: PropertyValue
value: PostHog: N/A | Matomo: 60-120 seconds

Available Integrations
type: PropertyValue
value: PostHog: N/A | Matomo: 80+ integrations

GDPR Compliance Setup
type: PropertyValue
value: PostHog: N/A | Matomo: Compliant by default

Data Ownership
type: PropertyValue
value: PostHog: N/A | Matomo: 100% user/organization owned

AI-Powered Predictive Features
type: PropertyValue
value: PostHog: N/A | Matomo: 0 (basic analytics only)

Starting Monthly Price
type: PropertyValue
value: PostHog: N/A | Matomo: $19/month (cloud) or Free (self-hosted)

Script Size
type: PropertyValue
value: PostHog: N/A | Matomo: ~50 KB

Custom Events (Limit)
type: PropertyValue
value: PostHog: N/A | Matomo: Unlimited

GDPR Compliance (Default)
type: PropertyValue
value: PostHog: N/A | Matomo: Requires configuration

API Access Level
type: PropertyValue
value: PostHog: N/A | Matomo: Full REST API & webhooks

Max Monthly Pageviews (Free Tier)
type: PropertyValue
value: PostHog: N/A | Matomo: Unlimited (self-hosted)

Annual Cost (100M monthly events)
type: PropertyValue
value: PostHog: N/A | Matomo: $2,500

Data Latency
type: PropertyValue
value: PostHog: N/A | Matomo: 5-10 minutes

Setup Time (to first dashboard)
type: PropertyValue
value: PostHog: N/A | Matomo: 8-16 hours (self-hosted)

Pre-Built Integrations
type: PropertyValue
value: PostHog: N/A | Matomo: 45 integrations

GDPR Compliance Effort
type: PropertyValue
value: PostHog: N/A | Matomo: None (native)

Cohort Analysis Sophistication
type: PropertyValue
value: PostHog: N/A | Matomo: Basic (manual creation)

GitHub Stars (Community)
type: PropertyValue
value: PostHog: N/A | Matomo: 45,000 stars

Annual Cost (First Year, Single Site)
type: PropertyValue
value: PostHog: N/A | Matomo: $228 (cloud) or $0 (self-hosted)

Monthly Cost (Single Site)
type: PropertyValue
value: PostHog: N/A | Matomo: $19

Cost for 10 Sites
type: PropertyValue
value: PostHog: N/A | Matomo: $190 (cloud)

Setup Time
type: PropertyValue
value: PostHog: N/A | Matomo: 30-60 (cloud), 120+ (self-hosted)

Available Features
type: PropertyValue
value: PostHog: N/A | Matomo: 500+

GDPR Compliance Default
type: PropertyValue
value: PostHog: N/A | Matomo: Manual configuration required

Data Storage Location
type: PropertyValue
value: PostHog: N/A | Matomo: User-controlled or Matomo servers

Global User Base
type: PropertyValue
value: PostHog: N/A | Matomo: 200,000+

Enterprise Support Tier
type: PropertyValue
value: PostHog: N/A | Matomo: 24/7 support available

Monthly Events Included
type: PropertyValue
value: PostHog: N/A | Matomo: Unlimited

Data Ownership (Self-Hosted Available)
type: PropertyValue
value: PostHog: N/A | Matomo: Yes (full ownership on self-hosted)

Cohort Analysis Capabilities
type: PropertyValue
value: PostHog: N/A | Matomo: ~50 basic segments

Predictive Analytics/ML Features
type: PropertyValue
value: PostHog: N/A | Matomo: Basic (limited ML)

Average Implementation Time
type: PropertyValue
value: PostHog: N/A | Matomo: 5-10 days (self-hosted), 1-2 days (cloud)

Number of Pre-built Integrations
type: PropertyValue
value: PostHog: N/A | Matomo: 100+

Free Plan Pageview/Session Limit
type: PropertyValue
value: PostHog: N/A | Matomo: Unlimited pageviews

Setup Time (Cloud/SaaS)
type: PropertyValue
value: PostHog: N/A | Matomo: 5 minutes (Cloud) / 2-4 hours (Self-hosted)

Native Heatmapping
type: PropertyValue
value: PostHog: N/A | Matomo: Not included

Native Session Recording
type: PropertyValue
value: PostHog: N/A | Matomo: Not included

Data Ownership (Self-Hosted Option)
type: PropertyValue
value: PostHog: N/A | Matomo: Yes (full ownership)

GDPR Compliance (Out-of-Box)
type: PropertyValue
value: PostHog: N/A | Matomo: Yes (native anonymization)

Starting Paid Plan Price
type: PropertyValue
value: PostHog: N/A | Matomo: $19/month (Cloud)

Custom Reporting Dimensions
type: PropertyValue
value: PostHog: N/A | Matomo: 500+ available

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
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PostHog — Wikipedia
type: CreativeWork

Matomo — Wikipedia
type: CreativeWork

Compare PostHog vs Matomo
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/posthog-vs-matomo)
object: PostHog
object: Matomo

Automatic Event Capture
type: PropertyValue
value reference: Core Features

Native A/B Testing & Feature Flags
type: PropertyValue
value reference: Experimentation

Open Source License
type: PropertyValue
value reference: Licensing

Starting Price (paid tier)
type: PropertyValue
value reference: Pricing

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Analytics Events Tracked
type: PropertyValue
value reference: Capabilities

In-App Guidance Tools
type: PropertyValue
value reference: Features

Feature Flags & Experimentation
type: PropertyValue
value reference: Features

API Rate Limits
type: PropertyValue
value reference: Integration

Implementation Time
type: PropertyValue
value reference: Deployment

Session Replay Native Support
type: PropertyValue
value reference: Features

Free Tier Events/Month
type: PropertyValue
value reference: Pricing

Free Tier Data Storage
type: PropertyValue
value reference: Pricing

Paid Tier Starting Price
type: PropertyValue
value reference: Pricing

Setup Time to First Dashboard
type: PropertyValue
value reference: Ease of Use

Open Source Available
type: PropertyValue
value reference: Deployment

GDPR Compliance Certification
type: PropertyValue
value reference: Privacy

Base Monthly Cost (USD)
type: PropertyValue
value reference: Pricing

Per-Event Cost
type: PropertyValue
value reference: Pricing

Feature Flags Included
type: PropertyValue
value reference: Features

HIPAA Compliance
type: PropertyValue
value reference: Compliance

FedRAMP Authorization
type: PropertyValue
value reference: Compliance

Self-Hosted Option
type: PropertyValue
value reference: Deployment

Base Pricing (Monthly)
type: PropertyValue
value reference: Cost

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Available Plugins/Extensions
type: PropertyValue
value reference: Customization

Historical Data Retention
type: PropertyValue
value reference: Data Storage

Real-Time Dashboard
type: PropertyValue
value reference: Features

API Rate Limit (Requests/Hour)
type: PropertyValue
value reference: Technical

Supported Integrations
type: PropertyValue
value reference: Integration

Setup Time (Self-hosted)
type: PropertyValue
value reference: Deployment

Minimum RAM Requirement
type: PropertyValue
value reference: Hardware

Monthly Database Size (100K events)
type: PropertyValue
value reference: Infrastructure

Built-in Features
type: PropertyValue
value reference: Functionality

API Endpoints
type: PropertyValue
value reference: Integration

Project Age
type: PropertyValue
value reference: Maturity

Community Size (GitHub Stars)
type: PropertyValue
value reference: Community

Monthly Cost (Mid-Size Site)
type: PropertyValue
value reference: Pricing

Data Sampling Threshold
type: PropertyValue
value reference: Data Accuracy

Global Market Share
type: PropertyValue
value reference: Adoption

Real-time Reporting Latency
type: PropertyValue
value reference: Performance

Available Integrations
type: PropertyValue
value reference: Features

GDPR Compliance Setup
type: PropertyValue
value reference: Privacy

Data Ownership
type: PropertyValue
value reference: Data Control

AI-Powered Predictive Features
type: PropertyValue
value reference: Analytics Features

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Script Size
type: PropertyValue
value reference: Performance

Custom Events (Limit)
type: PropertyValue
value reference: Features

GDPR Compliance (Default)
type: PropertyValue
value reference: Privacy

API Access Level
type: PropertyValue
value reference: Integration

Max Monthly Pageviews (Free Tier)
type: PropertyValue
value reference: Pricing

Annual Cost (100M monthly events)
type: PropertyValue
value reference: Pricing

Data Latency
type: PropertyValue
value reference: Performance

Setup Time (to first dashboard)
type: PropertyValue
value reference: Ease of Use

Pre-Built Integrations
type: PropertyValue
value reference: Features

GDPR Compliance Effort
type: PropertyValue
value reference: Privacy

Cohort Analysis Sophistication
type: PropertyValue
value reference: Analytics

GitHub Stars (Community)
type: PropertyValue
value reference: Adoption

Annual Cost (First Year, Single Site)
type: PropertyValue
value reference: Pricing

Monthly Cost (Single Site)
type: PropertyValue
value reference: Pricing

Cost for 10 Sites
type: PropertyValue
value reference: Pricing

Setup Time
type: PropertyValue
value reference: Implementation

Available Features
type: PropertyValue
value reference: Functionality

GDPR Compliance Default
type: PropertyValue
value reference: Privacy

Data Storage Location
type: PropertyValue
value reference: Data Ownership

Global User Base
type: PropertyValue
value reference: Market Share

Enterprise Support Tier
type: PropertyValue
value reference: Support Quality

Monthly Events Included
type: PropertyValue
value reference: Quotas

Data Ownership (Self-Hosted Available)
type: PropertyValue
value reference: Data Privacy

Cohort Analysis Capabilities
type: PropertyValue
value reference: Features

Predictive Analytics/ML Features
type: PropertyValue
value reference: Advanced Features

Average Implementation Time
type: PropertyValue
value reference: Implementation

Number of Pre-built Integrations
type: PropertyValue
value reference: Integrations

Free Plan Pageview/Session Limit
type: PropertyValue
value reference: Capacity

Setup Time (Cloud/SaaS)
type: PropertyValue
value reference: Ease of Use

Native Heatmapping
type: PropertyValue
value reference: Features

Native Session Recording
type: PropertyValue
value reference: Features

Data Ownership (Self-Hosted Option)
type: PropertyValue
value reference: Privacy & Compliance

GDPR Compliance (Out-of-Box)
type: PropertyValue
value reference: Privacy & Compliance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing

Custom Reporting Dimensions
type: PropertyValue
value reference: Analytics Depth