Pardot vs Mailchimp
type: Article
description: Pardot is an enterprise-grade B2B marketing automation platform with advanced lead scoring and CRM integration, while Mailchimp is a user-friendly email marketing tool designed for small businesses and creators with simpler automation capabilities. Pardot costs 10-50x more but offers significantly deeper functionality for complex sales funnels.
language: en-US
date published: 2026-07-08T23:34:54.374Z
date created: 2026-07-08T23:34:54.374Z
date modified: 2026-07-08T23:34:54.924Z
content reference time: 2026-07-08T23:34:54.924Z
author: A Versus B
publisher: A Versus B
about: Pardot (by Salesforce)
about: Mailchimp
abstract: Pardot is an enterprise-grade B2B marketing automation platform with advanced lead scoring and CRM integration, while Mailchimp is a user-friendly email marketing tool designed for small businesses and creators with simpler automation capabilities. Pardot costs 10-50x more but offers significantly deeper functionality for complex sales funnels.
text: Primary Use Case. Starting Monthly Price. Lead Scoring Capabilities. Salesforce CRM Integration. Email Templates Available. Multi-touch Attribution. Ideal Team Size
conclusion text: Choose Pardot if your business has a complex B2B sales cycle with multiple decision-makers, requires sophisticated lead scoring, uses Salesforce, and needs multi-channel campaign orchestration—the ROI justifies the cost for enterprise teams. Choose Mailchimp if you're a small business, e-commerce store, or creator focused on email marketing and basic automation with a limited budget and straightforward audience engagement needs.
additional property: Entry Price (Monthly)
  type: PropertyValue
  value: Pardot (by Salesforce): $1,250 | Mailchimp: N/A
additional property: Marketing Automation Starting Tier
  type: PropertyValue
  value: Pardot (by Salesforce): $1,250 | Mailchimp: N/A
additional property: Implementation Time
  type: PropertyValue
  value: Pardot (by Salesforce): 8-12 weeks | Mailchimp: N/A
additional property: Custom Lead Scoring Rules
  type: PropertyValue
  value: Pardot (by Salesforce): Unlimited | Mailchimp: N/A
additional property: Salesforce Integration Type
  type: PropertyValue
  value: Pardot (by Salesforce): Native (same parent) | Mailchimp: N/A
additional property: Email Marketing Included
  type: PropertyValue
  value: Pardot (by Salesforce): Yes (basic) | Mailchimp: N/A
additional property: Free Trial Period
  type: PropertyValue
  value: Pardot (by Salesforce): 14 days | Mailchimp: Unlimited free tier available
additional property: AI Lead Scoring Accuracy
  type: PropertyValue
  value: Pardot (by Salesforce): 78% (Einstein Pardot) | Mailchimp: N/A
additional property: Starting Monthly Cost
  type: PropertyValue
  value: Pardot (by Salesforce): $1,250 | Mailchimp: $20
  value reference: Mailchimp
additional property: Free Tier Contact Limit
  type: PropertyValue
  value: Pardot (by Salesforce): None (no free tier) | Mailchimp: 500 contacts
  value reference: Mailchimp
additional property: Lead Scoring Sophistication
  type: PropertyValue
  value: Pardot (by Salesforce): Advanced (behavioral + firmographic + company-level) | Mailchimp: Basic (list segmentation only)
additional property: Automation Workflow Complexity
  type: PropertyValue
  value: Pardot (by Salesforce): Unlimited multi-step journeys | Mailchimp: ~5 basic automations
  value reference: Pardot (by Salesforce)
additional property: Native Salesforce CRM Integration
  type: PropertyValue
  value: Pardot (by Salesforce): Yes (bi-directional sync, real-time) | Mailchimp: No (Zapier third-party only)
additional property: Email Template Library
  type: PropertyValue
  value: Pardot (by Salesforce): 150+ | Mailchimp: 100+
  value reference: Pardot (by Salesforce)
additional property: Account-Based Marketing (ABM) Support
  type: PropertyValue
  value: Pardot (by Salesforce): Yes (dedicated ABM module) | Mailchimp: No
additional property: Learning Curve (1=Easy, 5=Difficult)
  type: PropertyValue
  value: Pardot (by Salesforce): 4 (requires training) | Mailchimp: 1 (beginner-friendly)
  value reference: Mailchimp
additional property: Average Implementation Timeline
  type: PropertyValue
  value: Pardot (by Salesforce): 6 weeks | Mailchimp: N/A
additional property: Email Template Library Size
  type: PropertyValue
  value: Pardot (by Salesforce): 300+ | Mailchimp: N/A
additional property: Lead Scoring Methods
  type: PropertyValue
  value: Pardot (by Salesforce): Explicit, implicit with Einstein AI integration | Mailchimp: N/A
additional property: Salesforce Real-Time Sync
  type: PropertyValue
  value: Pardot (by Salesforce): Native bi-directional real-time sync | Mailchimp: N/A
additional property: Multi-Channel Campaign Types
  type: PropertyValue
  value: Pardot (by Salesforce): 4 (email, SMS, social, list email) | Mailchimp: N/A
additional property: API Rate Limit (requests/day)
  type: PropertyValue
  value: Pardot (by Salesforce): 100,000+ Salesforce API calls | Mailchimp: N/A
additional property: ROI Time to Value
  type: PropertyValue
  value: Pardot (by Salesforce): 4.5 months average | Mailchimp: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Pardot (by Salesforce): $1,200 | Mailchimp: $20/month
  value reference: Mailchimp
additional property: Email Deliverability Rate
  type: PropertyValue
  value: Pardot (by Salesforce): 97.2% | Mailchimp: 97.2%
additional property: SMS Average Revenue Per Message
  type: PropertyValue
  value: Pardot (by Salesforce): Not available (add-on only) | Mailchimp: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Pardot (by Salesforce): $1,250 | Mailchimp: $13 (paid) / $0 (free tier)
  value reference: Mailchimp
additional property: Lead Scoring
  type: PropertyValue
  value: Pardot (by Salesforce): Advanced (behavioral, firmographic, custom rules) | Mailchimp: Not available (segmentation only)
additional property: Salesforce Integration
  type: PropertyValue
  value: Pardot (by Salesforce): Native, bi-directional, real-time | Mailchimp: Third-party (Zapier) only
additional property: Email Templates
  type: PropertyValue
  value: Pardot (by Salesforce): 200+ (B2B-focused) | Mailchimp: 300+ (general purpose)
  value reference: Mailchimp
additional property: Multi-touch Attribution Models
  type: PropertyValue
  value: Pardot (by Salesforce): 7+ (first, last, linear, time-decay, custom) | Mailchimp: 1 (last-click only)
  value reference: Pardot (by Salesforce)
additional property: Contact Limit (Entry Plan)
  type: PropertyValue
  value: Pardot (by Salesforce): Typically 10,000+ | Mailchimp: 500 (free), unlimited (paid)
  value reference: Pardot (by Salesforce)
additional property: Account-Based Marketing (ABM)
  type: PropertyValue
  value: Pardot (by Salesforce): Yes, native ABM with named accounts | Mailchimp: No, not available
additional property: Core Marketing Channels
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: 5 channels
additional property: Free Plan Available
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Yes (500 contacts)
additional property: Learning Curve Rating
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: 7 (moderate to high)
additional property: Segmentation Depth
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Sophisticated data-driven rules
additional property: 24/7 Support Availability
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Yes, varies by plan
additional property: SMS Marketing Capability
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Yes, with international expansion
additional property: Landing Page Builder Access
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Free on all plans
additional property: AI Email Generation
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Not available
additional property: Automation Complexity Level
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Basic (Customer Journey Builder)
additional property: Email Deliverability Testing
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: A/B testing and design testing (free)
additional property: eCommerce Platform Support
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: More extensive platform coverage
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Basic contact management
additional property: User Skill Level Required
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: Beginner-friendly
additional property: Free Plan Subscriber Limit
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: 500
additional property: Free Plan Monthly Email Sends
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: 500
additional property: G2 Aggregate Rating
  type: PropertyValue
  value: Pardot (by Salesforce): N/A | Mailchimp: 4.3/5
interactivity type: active
significant link: https://www.aversusb.net/entity/pardot-by-salesforce
significant link: https://www.aversusb.net/alternatives/pardot-by-salesforce
significant link: https://www.aversusb.net/entity/mailchimp
significant link: https://www.aversusb.net/alternatives/mailchimp
significant link: https://www.aversusb.net/api/answer/pardot-vs-mailchimp)
significant link: https://www.aversusb.net/api/v1/schema/pardot-vs-mailchimp)
related link: https://www.aversusb.net/compare/pardot-vs-mailchimp
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teaches: How to choose between Pardot (by Salesforce) and Mailchimp
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Pardot vs Mailchimp — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Pardot (by Salesforce)
type: SoftwareApplication
alternate name: P(S
alternate name: Pardot By Salesforce
language: en-US
description: Enterprise B2B marketing automation platform with advanced lead management and Salesforce integration.
subject of: Pardot vs Mailchimp

Mailchimp
type: SoftwareApplication
language: en-US
description: Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
image: ImageObject
  caption: Mailchimp
subject of: Pardot vs Mailchimp
image: ImageObject
  caption: Mailchimp

Pardot vs Mailchimp — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Pardot vs Mailchimp. Contains 214 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
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  encoding format: application/json
variable measured: Entry Price (Monthly)
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  value reference: Pricing
variable measured: Marketing Automation Starting Tier
  type: PropertyValue
  value reference: Pricing
variable measured: Implementation Time
  type: PropertyValue
  value reference: Onboarding
variable measured: Custom Lead Scoring Rules
  type: PropertyValue
  value reference: Features
variable measured: Salesforce Integration Type
  type: PropertyValue
  value reference: Integration
variable measured: Email Marketing Included
  type: PropertyValue
  value reference: Marketing Tools
variable measured: Free Trial Period
  type: PropertyValue
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variable measured: AI Lead Scoring Accuracy
  type: PropertyValue
  value reference: AI Features
variable measured: Starting Monthly Cost
  type: PropertyValue
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variable measured: Free Tier Contact Limit
  type: PropertyValue
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variable measured: Lead Scoring Sophistication
  type: PropertyValue
  value reference: Features
variable measured: Automation Workflow Complexity
  type: PropertyValue
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variable measured: Native Salesforce CRM Integration
  type: PropertyValue
  value reference: Integration
variable measured: Email Template Library
  type: PropertyValue
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variable measured: Account-Based Marketing (ABM) Support
  type: PropertyValue
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variable measured: Learning Curve (1=Easy, 5=Difficult)
  type: PropertyValue
  value reference: Usability
variable measured: Average Implementation Timeline
  type: PropertyValue
  value reference: Deployment
variable measured: Email Template Library Size
  type: PropertyValue
  value reference: Features
variable measured: Lead Scoring Methods
  type: PropertyValue
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variable measured: Salesforce Real-Time Sync
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variable measured: Multi-Channel Campaign Types
  type: PropertyValue
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variable measured: API Rate Limit (requests/day)
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variable measured: ROI Time to Value
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variable measured: Starting Monthly Price
  type: PropertyValue
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variable measured: Email Deliverability Rate
  type: PropertyValue
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variable measured: SMS Average Revenue Per Message
  type: PropertyValue
  value reference: Revenue
variable measured: Starting Price (Monthly)
  type: PropertyValue
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variable measured: Lead Scoring
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variable measured: Salesforce Integration
  type: PropertyValue
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variable measured: Email Templates
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variable measured: Multi-touch Attribution Models
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variable measured: Contact Limit (Entry Plan)
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variable measured: Account-Based Marketing (ABM)
  type: PropertyValue
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variable measured: Core Marketing Channels
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variable measured: Free Plan Available
  type: PropertyValue
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variable measured: Learning Curve Rating
  type: PropertyValue
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variable measured: Segmentation Depth
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variable measured: 24/7 Support Availability
  type: PropertyValue
  value reference: Support
variable measured: SMS Marketing Capability
  type: PropertyValue
  value reference: Features
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
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variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Free Plan Subscriber Limit
  type: PropertyValue
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variable measured: Free Plan Monthly Email Sends
  type: PropertyValue
  value reference: Free Plan Features
variable measured: G2 Aggregate Rating
  type: PropertyValue
  value reference: Customer Reviews
variable measured: Built-in E-commerce Features
  type: PropertyValue
  value reference: Core Features
variable measured: Overage Fees on Paid Plans
  type: PropertyValue
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variable measured: Analytics & Reporting Depth
  type: PropertyValue
  value reference: Analytics
variable measured: Third-Party Integrations Available
  type: PropertyValue
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variable measured: AI Personalization Engine
  type: PropertyValue
  value reference: Features & Automation
variable measured: Trigger-Based Automation Workflows
  type: PropertyValue
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variable measured: SMS Marketing Capabilities
  type: PropertyValue
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variable measured: User Interface Modernity
  type: PropertyValue
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variable measured: CRM Integration
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variable measured: Starting Price (Entry Tier)
  type: PropertyValue
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variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
variable measured: Free Plan Email Features
variable measured: Email Template Design Options
variable measured: Segmentation Capabilities
variable measured: Customer Data Integration
variable measured: Monthly Email Send Limit (Entry Plan)
variable measured: Monthly Cost (10,000 contacts)
variable measured: Native CRM Included
variable measured: SMS Marketing Support
is based on: https://www.aversusb.net/compare/pardot-vs-mailchimp)

Pardot vs Mailchimp — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Pardot vs Mailchimp.
has defined term: Pricing
has defined term: Onboarding
has defined term: Features
has defined term: Integration
has defined term: Marketing Tools
has defined term: AI Features
has defined term: Usability
has defined term: Deployment
has defined term: Technical
has defined term: Business Impact
has defined term: Performance
has defined term: Revenue
has defined term: Cost
has defined term: CRM Integration
has defined term: Analytics
has defined term: Scalability
has defined term: Developer Experience
has defined term: Targeting
has defined term: Support
has defined term: Testing & QA
has defined term: Integrations
has defined term: Free Plan Features
has defined term: Customer Reviews
has defined term: Core Features
has defined term: Pricing Structure
has defined term: Features & Automation
has defined term: User Experience
has defined term: Features & Ecosystem
has defined term: Limits
has defined term: Pricing & Plans
has defined term: Scale
has defined term: User Satisfaction
has defined term: Pricing & Features
has defined term: Marketing Automation
has defined term: Product Development
has defined term: Developer Tools
has defined term: Ease of Use
has defined term: Design
has defined term: Recognition
has defined term: Optimization
has defined term: Capacity
has defined term: Service Quality
has defined term: Automation
has defined term: Monetization
has defined term: Pricing & Volume
has defined term: Pricing & Access
has defined term: Revenue Model
has defined term: E-Commerce
has defined term: Pricing & Limits
has defined term: Implementation
has defined term: Reliability
has defined term: Market
has defined term: Features & Integrations
has defined term: CRM
has defined term: Deliverability
has defined term: Core Functionality
has defined term: Email Features
has defined term: Sales Enablement
has defined term: Technical Specs

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Marketing Tools
type: DefinedTerm
term code: marketing-tools
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

AI Features
type: DefinedTerm
term code: ai-features
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Business Impact
type: DefinedTerm
term code: business-impact
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

CRM Integration
type: DefinedTerm
term code: crm-integration
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Free Plan Features
type: DefinedTerm
term code: free-plan-features
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Pricing Structure
type: DefinedTerm
term code: pricing-structure
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Features & Automation
type: DefinedTerm
term code: features-&-automation
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Pricing & Plans
type: DefinedTerm
term code: pricing-&-plans
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Marketing Automation
type: DefinedTerm
term code: marketing-automation
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Product Development
type: DefinedTerm
term code: product-development
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Pricing & Volume
type: DefinedTerm
term code: pricing-&-volume
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Revenue Model
type: DefinedTerm
term code: revenue-model
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

E-Commerce
type: DefinedTerm
term code: e-commerce
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Features & Integrations
type: DefinedTerm
term code: features-&-integrations
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Deliverability
type: DefinedTerm
term code: deliverability
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Core Functionality
type: DefinedTerm
term code: core-functionality
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Email Features
type: DefinedTerm
term code: email-features
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Sales Enablement
type: DefinedTerm
term code: sales-enablement
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

Technical Specs
type: DefinedTerm
term code: technical-specs
in defined term set: Pardot vs Mailchimp — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T23:34:54.924Z
author: A Versus B
publisher: A Versus B
is part of: pardot-vs-mailchimp)
main entity: Which platform is better for Salesforce users?
  type: Question
  accepted answer: Answer
    text: Pardot is significantly better for Salesforce users. It's built by Salesforce and offers native, bi-directional integration with real-time data synchronization, allowing seamless lead management and campaign tracking within Salesforce. Mailchimp requires Zapier or native Mailchimp connectors that have limitations and potential sync delays. If you're a Salesforce shop, Pardot eliminates data silos.
    language: en-US
main entity: Can I use Mailchimp for B2B lead generation?
  type: Question
  accepted answer: Answer
    text: Mailchimp can handle basic B2B email campaigns and lead capture, but it lacks the sophisticated B2B tools Pardot offers like lead scoring, account-based marketing, and complex sales funnel automation. Mailchimp works for small B2B businesses with simple sales cycles, but mid-market and enterprise B2B teams will hit feature ceiling quickly and need Pardot.
    language: en-US
main entity: How much can I save by using Mailchimp instead of Pardot?
  type: Question
  accepted answer: Answer
    text: Mailchimp's paid plans start at $13/month vs. Pardot's $1,250/month minimum—a 96x difference. Mailchimp's free tier supports unlimited emails for up to 500 contacts at no cost. For small businesses, this translates to $0-50/month (Mailchimp) vs. $15,000+/year (Pardot), making Mailchimp dramatically more affordable for small teams.
    language: en-US
main entity: Does Mailchimp have lead scoring?
  type: Question
  accepted answer: Answer
    text: No, Mailchimp does not have native lead scoring. It offers audience segmentation based on contact properties, engagement history, and purchase behavior, but it cannot automatically score leads based on behavioral triggers or firmographic data like Pardot does. You'd need to use Zapier automation or external tools to replicate lead scoring in Mailchimp.
    language: en-US
main entity: Which platform has better email deliverability?
  type: Question
  accepted answer: Answer
    text: Both platforms maintain strong deliverability rates (95%+), but Pardot has a slight advantage due to its enterprise infrastructure and dedicated IP options for high-volume senders. Mailchimp's shared IP infrastructure is reliable for small to mid-size senders. For volume over 100,000 emails/month, Pardot's dedicated IP options provide better control over sender reputation.
    language: en-US

How to Choose Between Pardot (by Salesforce) and Mailchimp
type: HowTo
description: Pardot is an enterprise-grade B2B marketing automation platform with advanced lead scoring and CRM integration, while Mailchimp is a user-friendly email marketing tool designed for small businesses and creators with simpler automation capabilities. Pardot costs 10-50x more but offers significantly deeper functionality for complex sales funnels.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Starting Monthly Price
step: Consider: Lead Scoring Capabilities
step: Consider: Salesforce CRM Integration
step: Consider: Email Templates Available
step: Consider: Multi-touch Attribution
step: Consider: Ideal Team Size
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Pardot if your business has a complex B2B sales cycle with multiple decision-makers, requires sophisticated lead scoring, uses Salesforce, and needs multi-channel campaign orchestration—the ROI justifies the cost for enterprise teams. Choose Mailchimp if you're a small business, e-commerce store, or creator focused on email marketing and basic automation with a limited budget and straightforward audience engagement needs.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: Pardot (by Salesforce) has B2B marketing automation & lead management, while Mailchimp has Email marketing & basic automation for SMBs.

Consider: Starting Monthly Price
type: HowToStep
position: 2
text: Starting Monthly Price: Pardot (by Salesforce) has $1,250 USD, while Mailchimp has $13 USD (paid plan starts).

Consider: Lead Scoring Capabilities
type: HowToStep
position: 3
text: Lead Scoring Capabilities: Pardot (by Salesforce) has Advanced behavioral & firmographic scoring with custom rules, while Mailchimp has Basic segment tagging, no native lead scoring.

Consider: Salesforce CRM Integration
type: HowToStep
position: 4
text: Salesforce CRM Integration: Pardot (by Salesforce) has Native, bi-directional, real-time sync, while Mailchimp has Via third-party Zapier only.

Consider: Email Templates Available
type: HowToStep
position: 5
text: Email Templates Available: Pardot (by Salesforce) has 200+ B2B-focused templates, while Mailchimp has 300+ templates with drag-and-drop builder.

Consider: Multi-touch Attribution
type: HowToStep
position: 6
text: Multi-touch Attribution: Pardot (by Salesforce) has Yes, 7+ touch models supported, while Mailchimp has No, limited to last-click only.

Consider: Ideal Team Size
type: HowToStep
position: 7
text: Ideal Team Size: Pardot (by Salesforce) has Mid-market to enterprise (50+ person marketing teams), while Mailchimp has Solo creators to small teams (1-20 people).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Pardot vs Mailchimp
review body: Pardot is an enterprise-grade B2B marketing automation platform with advanced lead scoring and CRM integration, while Mailchimp is a user-friendly email marketing tool designed for small businesses and creators with simpler automation capabilities. Pardot costs 10-50x more but offers significantly deeper functionality for complex sales funnels.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Pardot vs Mailchimp

Built-in E-commerce Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Limited (abandoned cart via integrations)

Overage Fees on Paid Plans
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes - charges per contact/send overages

Analytics & Reporting Depth
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Comprehensive campaign performance and subscriber insights

Third-Party Integrations Available
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1,200+

AI Personalization Engine
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Basic personalization features

Trigger-Based Automation Workflows
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Available but less intuitive setup

SMS Marketing Capabilities
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Full SMS suite with 2026 international expansion

User Interface Modernity
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Legacy interface, steep learning curve

CRM Integration
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Full native CRM platform integrated

Starting Price (Entry Tier)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $13/month

Cost at 5,000 Contacts/Profiles
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $50-70/month

Cost at 50,000 Contacts/Profiles
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $100/month

Free Plan Email Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Limited core features only

Email Template Design Options
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Extensive design variety and customization

Segmentation Capabilities
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Standard audience segmentation

Customer Data Integration
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Basic contact data syncing

Monthly Email Send Limit (Entry Plan)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1,000-5,000

Monthly Cost (10,000 contacts)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $145

Native CRM Included
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: No (API integration only)

SMS Marketing Support
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes (added 2026, supports international markets)

Setup Time for First Campaign
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 45 minutes

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Unlimited growth with pro-rated pricing

Free Plan Subscriber Capacity
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 250 contacts

Free Plan Monthly Email Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1,000 emails/month

Paid Plan Email Sending
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Capped by contact tier multipliers

Global User Base
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 12+ million users

G2 Review Rating
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 4.3/5 stars

Integrated CRM & Contact Management
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Full CRM suite with advanced segmentation

Built-in E-commerce & Monetization
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Limited e-commerce via integrations

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Steep 3-4x multiplier

Free Plan Contact Capacity
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500 contacts

CRM Type
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Basic add-on CRM

Lead Scoring Capability
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Manual segmentation only

Marketing Channels Supported
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Email, basic social

User Learning Curve
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Minimal (intuitive interface)

2026 Feature Updates
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Standard quarterly updates

Built-in CRM
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes, full CRM suite

Multi-Channel Marketing
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Email, SMS, landing pages, ads

API Complexity Level
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Moderate, marketing-focused

Setup Time for Non-Developers
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 10-20 minutes

Maximum Monthly Email Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 300,000 (based on plan)

Starting Price (Paid Plan)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $13/month (Essentials)

Maximum Contact Plan
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $800/month (100,000 contacts)

Free Plan Availability
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Full-featured free plan

Free Tier Available
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes (up to 500 contacts)

Email Template Quality
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Modern and professional

Automation Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced automation included

Integration Capabilities
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Third-party integrations

G2 Award Count
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Transactional email and small business

Landing Page Builder
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes (drag-and-drop, AI-assisted)

CRM Functionality
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Full CRM with customer profiles

API Integration Support
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1000+

A/B Testing
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: All paid plans

User-Friendliness Rating
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 3.8/5

Max Contacts (Starter Plan)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500 (free) / 5,000 (paid)

Average Implementation Time
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 0.08 months (1 hour)

Native CRM Integrations
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)

Lead Scoring Models Available
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Behavioral segmentation only

Learning Curve Difficulty
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 2/10 (simple)

Customer Support Response Time
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Email-based, no SLA

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $50

Ease of Use Rating
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 7.8/10

Pre-built Automation Templates
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 300+

Free Tier Subscriber Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500 free contacts

Built-in Monetization Tools
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: None (requires third-party solutions)

Free Monthly Email Volume
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Unlimited (with 10k contacts max)

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Not applicable (subscriber-based)

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $350/month

Campaign Template Library
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500+

API Response Time (p95)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 250ms

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Unlimited (standard feature)

Maximum Contacts/Recipients
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Unlimited (with pricing increase)

Entry-Level Monthly Cost
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $0

Max Contacts (Paid Plan)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Unlimited

Automation Workflows
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Limited basic sequences

Phone Support Availability
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Phone support on paid plans only

Ecommerce Integrations
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 13+

API Rate Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 10 calls/second

Cost at 10,000 Subscribers
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $50-100

Monetization Revenue Share
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 0% (you handle payments)

Email Automation Workflows
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced (conditional, behavioral triggers)

Built-in Payment Processing
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: No (third-party required)

A/B Testing Capability
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes (subject lines, send time)

SMS Marketing
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Included in paid plans

Setup Time for Monetization
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 30+ (payment processor + Mailchimp config)

Starting Price
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $0 (free tier) or $20 (Pro)

SMS Delivery Cost
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Not offered (email-focused)

Voice Call Cost
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Not offered

Max Free Tier Contacts
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500

Supported Communication Channels
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards)

Average Setup Time
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1-2 (self-service)

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $70/month

Automation Workflows on Standard Plan
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Limited (up to 5-10 per plan tier)

SMS Cost Per Message
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $0.01-0.05 per SMS

Pre-built Email Templates
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 100+ templates

User Onboarding Time (Average)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 4-6 weeks

Cost Per 1,000 Emails
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $2–$7 (plan-dependent)

Free Tier Monthly Email Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 12,000

API Setup Time (Developer Hours)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 0.5–1 hour (UI-based)

A/B Testing Capabilities
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced (subject, send time, content)

Bounce Handling & List Cleaning
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Manual review required

Subscriber Management Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields

Monthly Cost at 100K Emails/Month
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $200–$350 (based on tier)

Cost per SMS
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $0.01 (SMS add-on)

SMS Country Coverage
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 45+ countries

Setup Time (Days)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1 day (no-code signup)

Uptime SLA
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 99.99%

Monthly Active Users
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 12M+ users (2025)

Monthly Cost (50,000 contacts)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $350

Free Plan Email Contact Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500 contacts

Automation Workflow Step Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Unlimited steps

Email Templates Available
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1,000+ templates

CRM Included in Base Plan
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: No (paid add-on)

SMS Marketing Included
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Paid add-on

Creator Revenue Share
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 0% (SaaS model)

Pre-built Automation Workflows
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 300+

Segmentation Data Points
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 50+

E-commerce Integrations
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 50+

Time to First Email Campaign
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 30-60 minutes

Paid Plan Starting Price
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 20 (1K-contact plan)

Active Publications/Users
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 20M+ users

Minimum Paid Plan Price
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $13

Email Templates Library
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500+ templates including AI-generated

SMS Marketing Cost
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $20 additional per month

E-commerce Integration Quality
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing

Automation Workflows (Free Plan)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Basic automation on free plan

AI Writing Assistant
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced AI copywriter with subject line optimization

Lowest Paid Monthly Price
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $20/month

Email Templates Included
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1,000+ templates

Built-in Webinar Capacity
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Not included

Native E-Commerce Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Limited - basic integration support only

Marketing Automation Workflows
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced visual builder included

Typical Setup Time for New Users
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 15-20 minutes

Free Plan Contact Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500

Native Integrations Available
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 300+

Contact Management Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: List management only

Mobile App Available
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes - iOS and Android

Entry-Level Paid Plan Price
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $20

API Request Rate Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 50

Built-in Landing Page Builder
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Yes (drag-and-drop)

Dedicated IP Support
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Available at higher tiers

Average Email Deliverability Rate
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 97-98%

Starting Price (Paid Plan)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $30/month

Email Automation Complexity
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced (100+ triggers, unlimited branching)

Built-in Monetization Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 0 (Third-party only)

E-commerce Platform Connectors
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)

Entry-Level Paid Tier Cost
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $20

Built-in CRM Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Basic contact segmentation, limited tagging, no pipeline management

Email Marketing Templates
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1000+

Sales Tools Available
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: None—email-focused platform only

Third-Party Integrations
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 300+ (native + Zapier)

Free Plan Automation Workflows
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Automations available on free plan with customer journey builder

Average Learning Curve (Days)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 1-3

Maximum Contact Limit (Paid Plans)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500,000+

Lead Scoring Automation
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Manual only

Native CRM Integration
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Requires API/Zapier connectors

Multi-Channel Capabilities
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 4 (email, SMS, ads, landing pages)

Free Tier Contact Capacity
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500

Automation Workflows Included
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Limited on starter plans

A/B Testing Access
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Premium+ ($350/month minimum)

Free Monthly Email Limit
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 500

Cost Per 100k Emails (Paid)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: $200+ (plan dependent)

Setup Time (Minutes to First Email)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 5-10 (UI-based)

Marketing Automation Features
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: Advanced (journey builder, behavioral triggers, A/B testing)

API Rate Limit (Requests/Second)
type: PropertyValue
value: Pardot (by Salesforce): N/A | Mailchimp: 10 (REST API)

SpeakableSpecification
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Pardot (by Salesforce) — Wikipedia
type: CreativeWork

Mailchimp — Wikipedia
type: CreativeWork

Compare Pardot (by Salesforce) vs Mailchimp
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/pardot-vs-mailchimp)
object: Pardot (by Salesforce)
object: Mailchimp

Cost at 50,000 Contacts/Profiles
type: PropertyValue
value reference: Pricing

Free Plan Email Features
type: PropertyValue
value reference: Features

Email Template Design Options
type: PropertyValue
value reference: Features

Segmentation Capabilities
type: PropertyValue
value reference: Features

Customer Data Integration
type: PropertyValue
value reference: Features

Monthly Email Send Limit (Entry Plan)
type: PropertyValue
value reference: Limits

Monthly Cost (10,000 contacts)
type: PropertyValue
value reference: Pricing

Native CRM Included
type: PropertyValue
value reference: Features

SMS Marketing Support
type: PropertyValue
value reference: Features

Setup Time for First Campaign
type: PropertyValue
value reference: Usability

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value reference: Scalability

Free Plan Subscriber Capacity
type: PropertyValue
value reference: Pricing & Plans

Free Plan Monthly Email Limit
type: PropertyValue
value reference: Pricing

Paid Plan Email Sending
type: PropertyValue
value reference: Core Features

Global User Base
type: PropertyValue
value reference: Scale

G2 Review Rating
type: PropertyValue
value reference: User Satisfaction

Integrated CRM & Contact Management
type: PropertyValue
value reference: Core Features

Built-in E-commerce & Monetization
type: PropertyValue
value reference: Core Features

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Plans

Free Plan Contact Capacity
type: PropertyValue
value reference: Pricing & Features

CRM Type
type: PropertyValue
value reference: Core Features

Lead Scoring Capability
type: PropertyValue
value reference: Marketing Automation

Marketing Channels Supported
type: PropertyValue
value reference: Marketing Automation

User Learning Curve
type: PropertyValue
value reference: Usability

2026 Feature Updates
type: PropertyValue
value reference: Product Development

Built-in CRM
type: PropertyValue
value reference: Features

Multi-Channel Marketing
type: PropertyValue
value reference: Features

API Complexity Level
type: PropertyValue
value reference: Developer Tools

Setup Time for Non-Developers
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Email Limit
type: PropertyValue
value reference: Scalability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Maximum Contact Plan
type: PropertyValue
value reference: Pricing

Free Plan Availability
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Features

Email Template Quality
type: PropertyValue
value reference: Design

Automation Features
type: PropertyValue
value reference: Features

Integration Capabilities
type: PropertyValue
value reference: Integration

G2 Award Count
type: PropertyValue
value reference: Recognition

Landing Page Builder
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

API Integration Support
type: PropertyValue
value reference: Integrations

A/B Testing
type: PropertyValue
value reference: Optimization

User-Friendliness Rating
type: PropertyValue
value reference: Usability

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Average Implementation Time
type: PropertyValue
value reference: Onboarding

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Lead Scoring Models Available
type: PropertyValue
value reference: Features

Learning Curve Difficulty
type: PropertyValue
value reference: Developer Experience

Customer Support Response Time
type: PropertyValue
value reference: Service Quality

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Built-in Monetization Tools
type: PropertyValue
value reference: Monetization

Free Monthly Email Volume
type: PropertyValue
value reference: Pricing & Volume

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value reference: Pricing & Volume

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value reference: Pricing & Volume

Campaign Template Library
type: PropertyValue
value reference: Features

API Response Time (p95)
type: PropertyValue
value reference: Performance

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value reference: Features

Maximum Contacts/Recipients
type: PropertyValue
value reference: Scalability

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations

API Rate Limit
type: PropertyValue
value reference: Technical

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Monetization Revenue Share
type: PropertyValue
value reference: Revenue Model

Email Automation Workflows
type: PropertyValue
value reference: Features

Built-in Payment Processing
type: PropertyValue
value reference: E-Commerce

A/B Testing Capability
type: PropertyValue
value reference: Features

SMS Marketing
type: PropertyValue
value reference: Features

Setup Time for Monetization
type: PropertyValue
value reference: Ease of Use

Starting Price
type: PropertyValue
value reference: Pricing

SMS Delivery Cost
type: PropertyValue
value reference: Pricing

Voice Call Cost
type: PropertyValue
value reference: Pricing

Max Free Tier Contacts
type: PropertyValue
value reference: Features

Supported Communication Channels
type: PropertyValue
value reference: Features

Average Setup Time
type: PropertyValue
value reference: Developer Experience

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Limits

Automation Workflows on Standard Plan
type: PropertyValue
value reference: Features & Automation

SMS Cost Per Message
type: PropertyValue
value reference: Pricing & Limits

Pre-built Email Templates
type: PropertyValue
value reference: Features

User Onboarding Time (Average)
type: PropertyValue
value reference: Usability

Cost Per 1,000 Emails
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Limit
type: PropertyValue
value reference: Pricing & Limits

API Setup Time (Developer Hours)
type: PropertyValue
value reference: Implementation

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Bounce Handling & List Cleaning
type: PropertyValue
value reference: Features

Subscriber Management Features
type: PropertyValue
value reference: Features

Monthly Cost at 100K Emails/Month
type: PropertyValue
value reference: Pricing

Cost per SMS
type: PropertyValue
value reference: Pricing

SMS Country Coverage
type: PropertyValue
value reference: Features

Setup Time (Days)
type: PropertyValue
value reference: Implementation

Uptime SLA
type: PropertyValue
value reference: Reliability

Monthly Active Users
type: PropertyValue
value reference: Market

Monthly Cost (50,000 contacts)
type: PropertyValue
value reference: Pricing

Free Plan Email Contact Limit
type: PropertyValue
value reference: Pricing

Automation Workflow Step Limit
type: PropertyValue
value reference: Automation

Email Templates Available
type: PropertyValue
value reference: Features

CRM Included in Base Plan
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

Creator Revenue Share
type: PropertyValue
value reference: Monetization

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Segmentation Data Points
type: PropertyValue
value reference: Features

E-commerce Integrations
type: PropertyValue
value reference: Integrations

Time to First Email Campaign
type: PropertyValue
value reference: Ease of Use

Paid Plan Starting Price
type: PropertyValue
value reference: Pricing

Active Publications/Users
type: PropertyValue
value reference: Scale

Minimum Paid Plan Price
type: PropertyValue
value reference: Pricing & Plans

Email Templates Library
type: PropertyValue
value reference: Features

SMS Marketing Cost
type: PropertyValue
value reference: Pricing & Plans

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Automation Workflows (Free Plan)
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

Lowest Paid Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Included
type: PropertyValue
value reference: Features

Built-in Webinar Capacity
type: PropertyValue
value reference: Features

Native E-Commerce Features
type: PropertyValue
value reference: Features

Marketing Automation Workflows
type: PropertyValue
value reference: Features & Integrations

Typical Setup Time for New Users
type: PropertyValue
value reference: Usability

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing & Limits

Native Integrations Available
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Mobile App Available
type: PropertyValue
value reference: Features

Entry-Level Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

API Request Rate Limit
type: PropertyValue
value reference: Performance

Built-in Landing Page Builder
type: PropertyValue
value reference: Features & Integrations

Dedicated IP Support
type: PropertyValue
value reference: Deliverability

Average Email Deliverability Rate
type: PropertyValue
value reference: Deliverability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Email Automation Complexity
type: PropertyValue
value reference: Automation

Built-in Monetization Features
type: PropertyValue
value reference: Revenue

E-commerce Platform Connectors
type: PropertyValue
value reference: Integration

Entry-Level Paid Tier Cost
type: PropertyValue
value reference: Pricing & Limits

Built-in CRM Features
type: PropertyValue
value reference: Core Functionality

Email Marketing Templates
type: PropertyValue
value reference: Email Features

Sales Tools Available
type: PropertyValue
value reference: Sales Enablement

Third-Party Integrations
type: PropertyValue
value reference: Features

Free Plan Automation Workflows
type: PropertyValue
value reference: Automation

Average Learning Curve (Days)
type: PropertyValue
value reference: Ease of Use

Maximum Contact Limit (Paid Plans)
type: PropertyValue
value reference: Scalability

Lead Scoring Automation
type: PropertyValue
value reference: Features

Native CRM Integration
type: PropertyValue
value reference: Integrations

Multi-Channel Capabilities
type: PropertyValue
value reference: Features

Free Tier Contact Capacity
type: PropertyValue
value reference: Pricing

Automation Workflows Included
type: PropertyValue
value reference: Features

A/B Testing Access
type: PropertyValue
value reference: Features

Free Monthly Email Limit
type: PropertyValue
value reference: Pricing & Volume

Cost Per 100k Emails (Paid)
type: PropertyValue
value reference: Pricing & Volume

Setup Time (Minutes to First Email)
type: PropertyValue
value reference: User Experience

Marketing Automation Features
type: PropertyValue
value reference: Features

API Rate Limit (Requests/Second)
type: PropertyValue
value reference: Technical Specs