Mailchimp is the industry leader with 12+ million users and broader integrations, while Moosend offers superior automation capabilities and better value for mid-market businesses at a lower price point starting at $10/month versus Mailchimp's $20/month.
Moosend vs Mailchimp — Side-by-side comparison on A Versus B
Cloud-based email marketing platform with advanced automation and competitive pricing
Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
Starting Monthly Price. Free Subscriber Limit. Automation Workflows. Native Integrations. User Base. A/B Testing Availability. Email Deliverability Rate
Choose Mailchimp if you need maximum ecosystem integrations, prefer an established platform with extensive third-party support, or already use its Zapier ecosystem extensively. Choose Moosend if you prioritize advanced automation at lower costs, want A/B testing across all plans, or need better value as a growing mid-market business.
Moosend: Advanced AI-driven personalization included | Mailchimp: Basic personalization features
Moosend: Advanced triggers and conditional logic standard | Mailchimp: Available but less intuitive setup
Moosend: Limited SMS features | Mailchimp: Full SMS suite with 2026 international expansion
Moosend: Modern, intuitive drag-and-drop design | Mailchimp: Legacy interface, steep learning curve
Moosend: Basic CRM features included | Mailchimp: Full native CRM platform integrated
Moosend: $10 | Mailchimp: $0 (free tier) or $20 (Pro)
Moosend: 300+ | Mailchimp: 300+ (native + Zapier)
Moosend: Subject line, content, send time (multivariate) | Mailchimp: N/A
Moosend: Included in all plans | Mailchimp: Included in paid plans
Moosend: $10/month | Mailchimp: $20/month
Moosend: Unlimited on all plans | Mailchimp: Limited on starter plans
Moosend: All plans | Mailchimp: Premium+ ($350/month minimum)
Moosend: 500,000 users | Mailchimp: 12+ million users
Moosend: Yes, all paid plans | Mailchimp: Paid add-on
Moosend: N/A | Mailchimp: Yes (500 contacts)
Moosend: N/A | Mailchimp: 7 (moderate to high)
Moosend: N/A | Mailchimp: Sophisticated data-driven rules
Moosend: N/A | Mailchimp: Yes, varies by plan
Moosend: N/A | Mailchimp: Yes, with international expansion
Moosend: N/A | Mailchimp: $13 (paid) / $0 (free tier)
Moosend: N/A | Mailchimp: Free on all plans
Moosend: N/A | Mailchimp: Basic (Customer Journey Builder)
Moosend: N/A | Mailchimp: A/B testing and design testing (free)
Moosend: N/A | Mailchimp: More extensive platform coverage
Moosend: N/A | Mailchimp: Basic contact management
Moosend: N/A | Mailchimp: Beginner-friendly
Moosend: N/A | Mailchimp: Limited (abandoned cart via integrations)
Moosend: N/A | Mailchimp: Yes - charges per contact/send overages
Moosend: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights
Moosend: N/A | Mailchimp: 300+ (general purpose)
Moosend: N/A | Mailchimp: Limited core features only
Moosend: N/A | Mailchimp: Extensive design variety and customization
Moosend: N/A | Mailchimp: Standard audience segmentation
Moosend: N/A | Mailchimp: Basic contact data syncing
Moosend: N/A | Mailchimp: No (API integration only)
Moosend: N/A | Mailchimp: Yes (added 2026, supports international markets)
Contact List Size Limit (Standard Pricing)
Moosend: N/A | Mailchimp: Unlimited growth with pro-rated pricing
Moosend: N/A | Mailchimp: 1,000 emails/month
Moosend: N/A | Mailchimp: Capped by contact tier multipliers
Moosend: N/A | Mailchimp: Full CRM suite with advanced segmentation
Moosend: N/A | Mailchimp: Limited e-commerce via integrations
Price Scaling Factor at 5,000 Subscribers
Moosend: N/A | Mailchimp: Steep 3-4x multiplier
Moosend: N/A | Mailchimp: Basic add-on CRM
Moosend: N/A | Mailchimp: Manual segmentation only
Moosend: N/A | Mailchimp: Email, basic social
Moosend: N/A | Mailchimp: Minimal (intuitive interface)
Moosend: N/A | Mailchimp: Standard quarterly updates
Moosend: N/A | Mailchimp: Yes, full CRM suite
Moosend: N/A | Mailchimp: Email, SMS, landing pages, ads
Moosend: N/A | Mailchimp: Moderate, marketing-focused
Moosend: N/A | Mailchimp: 300,000 (based on plan)
Moosend: N/A | Mailchimp: $13/month (Essentials)
Moosend: N/A | Mailchimp: $800/month (100,000 contacts)
Moosend: N/A | Mailchimp: Full-featured free plan
Moosend: N/A | Mailchimp: Yes (up to 500 contacts)
Moosend: N/A | Mailchimp: Modern and professional
Moosend: N/A | Mailchimp: Advanced automation included
Moosend: N/A | Mailchimp: Third-party integrations
Moosend: N/A | Mailchimp: Transactional email and small business
Moosend: N/A | Mailchimp: Yes (drag-and-drop, AI-assisted)
Moosend: N/A | Mailchimp: Full CRM with customer profiles
Moosend: N/A | Mailchimp: All paid plans
Moosend: N/A | Mailchimp: 500 (free) / 5,000 (paid)
Moosend: N/A | Mailchimp: 0.08 months (1 hour)
Moosend: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)
Moosend: N/A | Mailchimp: Behavioral segmentation only
Moosend: N/A | Mailchimp: Email-based, no SLA
Moosend: N/A | Mailchimp: Basic (list segmentation only)
Moosend: N/A | Mailchimp: ~5 basic automations
Moosend: N/A | Mailchimp: No (Zapier third-party only)
Moosend: N/A | Mailchimp: 1 (beginner-friendly)
Moosend: N/A | Mailchimp: 500 free contacts
Moosend: N/A | Mailchimp: None (requires third-party solutions)
Moosend: N/A | Mailchimp: Unlimited (with 10k contacts max)
Moosend: N/A | Mailchimp: Not applicable (subscriber-based)
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Moosend: N/A | Mailchimp: Unlimited (standard feature)
Moosend: N/A | Mailchimp: Unlimited (with pricing increase)
Moosend: N/A | Mailchimp: Limited basic sequences
Moosend: N/A | Mailchimp: Phone support on paid plans only
Moosend: N/A | Mailchimp: 10 calls/second
Moosend: N/A | Mailchimp: 0% (you handle payments)
Moosend: N/A | Mailchimp: Advanced (conditional, behavioral triggers)
Moosend: N/A | Mailchimp: No (third-party required)
Moosend: N/A | Mailchimp: Yes (subject lines, send time)
Moosend: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)
Moosend: N/A | Mailchimp: Not offered (email-focused)
Moosend: N/A | Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards)
Moosend: N/A | Mailchimp: 1-2 (self-service)
Moosend: N/A | Mailchimp: Limited (up to 5-10 per plan tier)
Moosend: N/A | Mailchimp: $0.01-0.05 per SMS
Moosend: N/A | Mailchimp: 100+ templates
Moosend: N/A | Mailchimp: $2–$7 (plan-dependent)
Moosend: N/A | Mailchimp: 0.5–1 hour (UI-based)
Moosend: N/A | Mailchimp: Advanced (subject, send time, content)
Moosend: N/A | Mailchimp: Manual review required
Moosend: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields
Moosend: N/A | Mailchimp: $200–$350 (based on tier)
Moosend: N/A | Mailchimp: $0.01 (SMS add-on)
Moosend: N/A | Mailchimp: 1 day (no-code signup)
Moosend: N/A | Mailchimp: 12M+ users (2025)
Moosend: N/A | Mailchimp: Unlimited steps
Moosend: N/A | Mailchimp: 1,000+ templates
Moosend: N/A | Mailchimp: No (paid add-on)
Moosend: N/A | Mailchimp: 0% (SaaS model)
Moosend: N/A | Mailchimp: 20 (1K-contact plan)
Moosend: N/A | Mailchimp: 500+ templates including AI-generated
Moosend: N/A | Mailchimp: $20 additional per month
Moosend: N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing
Moosend: N/A | Mailchimp: Basic automation on free plan
Moosend: N/A | Mailchimp: Advanced AI copywriter with subject line optimization
Moosend: N/A | Mailchimp: Limited - basic integration support only
Moosend: N/A | Mailchimp: Advanced visual builder included
Moosend: N/A | Mailchimp: List management only
Moosend: N/A | Mailchimp: Yes - iOS and Android
Moosend: N/A | Mailchimp: Yes (drag-and-drop)
Moosend: N/A | Mailchimp: Available at higher tiers
Moosend: N/A | Mailchimp: Advanced (100+ triggers, unlimited branching)
Moosend: N/A | Mailchimp: 0 (Third-party only)
Moosend: N/A | Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
Moosend: N/A | Mailchimp: Basic contact segmentation, limited tagging, no pipeline management
Moosend: N/A | Mailchimp: None—email-focused platform only
Moosend: N/A | Mailchimp: Automations available on free plan with customer journey builder
Moosend: N/A | Mailchimp: Requires API/Zapier connectors
Moosend: N/A | Mailchimp: 4 (email, SMS, ads, landing pages)
Moosend: N/A | Mailchimp: $200+ (plan dependent)
Moosend: N/A | Mailchimp: 5-10 (UI-based)
Moosend: N/A | Mailchimp: Advanced (journey builder, behavioral triggers, A/B testing)
Moosend: N/A | Mailchimp: Not available (segmentation only)
Moosend: N/A | Mailchimp: Third-party (Zapier) only
Moosend: N/A | Mailchimp: Unlimited free tier available
Moosend: N/A | Mailchimp: 1 (last-click only)
Moosend: N/A | Mailchimp: 500 (free), unlimited (paid)
Moosend: N/A | Mailchimp: No, not available
How to choose between Moosend and Mailchimp
Moosend vs Mailchimp — Structured Comparison Data
Machine-readable comparison dataset for Moosend vs Mailchimp. Contains 201 attribute comparisons, 5 FAQ pairs.
Moosend vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Moosend vs Mailchimp.
Which platform is better for small businesses with limited budgets?
Moosend offers superior value for budget-conscious startups: $10/month entry price vs Mailchimp's $20, 1,000 free subscribers vs 500, and unlimited automation on all tiers. A small business running on $50/month will get significantly more features with Moosend, including A/B testing and SMS, which cost extra on Mailchimp.
Does Mailchimp or Moosend have better integrations?
Mailchimp has 300+ native integrations vs Moosend's 150+. However, Moosend integrates with Zapier (3,000+ apps), making it nearly equivalent. Mailchimp wins if you need pre-built integrations with specific enterprise tools; Moosend wins on flexibility and custom workflows through Zapier.
Which platform has better automation capabilities?
Moosend offers unlimited workflows and advanced behavioral triggers on all plans starting at $10/month. Mailchimp limits automation features to higher-tier plans (starting $20/month) and charges $350+/month for advanced automation. Moosend is the clear winner for automation-focused businesses.
What's the difference in email deliverability between the two?
Mailchimp has a slightly higher deliverability rate at 98.8% vs Moosend's 98.5%. This 0.3% difference is negligible for most businesses, but matters for high-volume senders. Both platforms exceed industry standards (95%+) for reliable email delivery.
Is Mailchimp or Moosend better for agencies managing multiple clients?
Mailchimp is better for agencies due to its 12+ million user ecosystem, white-label capabilities, and dedicated agency features. Moosend is growing in this space but lacks Mailchimp's established agency infrastructure. However, Moosend's lower pricing makes it attractive for cost-conscious agencies managing many small clients.
How to Choose Between Moosend and Mailchimp
Starting Monthly Price: Moosend has $10/month, while Mailchimp has $20/month.
Free Subscriber Limit: Moosend has 1,000 subscribers, while Mailchimp has 500 subscribers.
Automation Workflows: Moosend has Unlimited workflows with advanced triggers, while Mailchimp has Limited workflows on lower tiers.
Native Integrations: Moosend has 150+ integrations, while Mailchimp has 300+ integrations.
User Base: Moosend has 500,000+ users, while Mailchimp has 12+ million users.
A/B Testing Availability: Moosend has Available on all plans, while Mailchimp has Premium plans only ($350+/month).
Email Deliverability Rate: Moosend has 98.5%, while Mailchimp has 98.8%.