Moosend offers a more intuitive interface and superior automation features at competitive pricing, while Mailchimp provides broader integrations, SMS capabilities, and a larger ecosystem but with a steeper learning curve and reduced free plan limits (250 contacts as of 2026).
Moosend vs Mailchimp — Side-by-side comparison on A Versus B
Cloud-based email marketing platform with advanced automation and competitive pricing
Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
User Interface Design. Free Plan Contact Limit. AI-Driven Personalization. SMS Marketing. Marketing Automation Workflows. Third-Party Integrations. Entry-Level Pricing (Monthly)
Choose Moosend if you prioritize ease of use, modern automation workflows, and better value on the free plan—ideal for SMBs and startups building marketing automation from scratch. Choose Mailchimp if you need extensive SMS capabilities, broader third-party integrations, and an established ecosystem despite its legacy interface and tighter free plan restrictions.
Moosend: Advanced AI-driven personalization included | Mailchimp: Basic personalization features
Moosend: Advanced triggers and conditional logic standard | Mailchimp: Available but less intuitive setup
Moosend: Limited SMS features | Mailchimp: Full SMS suite with 2026 international expansion
Moosend: Modern, intuitive drag-and-drop design | Mailchimp: Legacy interface, steep learning curve
Moosend: Basic CRM features included | Mailchimp: Full native CRM platform integrated
Moosend: $10 | Mailchimp: $0 (free tier) or $20 (Pro)
Moosend: 300+ | Mailchimp: 300+ (native + Zapier)
Moosend: Subject line, content, send time (multivariate) | Mailchimp: N/A
Moosend: Included in all plans | Mailchimp: Included in paid plans
Moosend: $10/month | Mailchimp: $20/month
Moosend: Unlimited on all plans | Mailchimp: Limited on starter plans
Moosend: All plans | Mailchimp: Premium+ ($350/month minimum)
Moosend: 500,000 users | Mailchimp: 12+ million users
Moosend: Yes, all paid plans | Mailchimp: Paid add-on
Moosend: N/A | Mailchimp: Yes (500 contacts)
Moosend: N/A | Mailchimp: 7 (moderate to high)
Moosend: N/A | Mailchimp: Sophisticated data-driven rules
Moosend: N/A | Mailchimp: Yes, varies by plan
Moosend: N/A | Mailchimp: Yes, with international expansion
Moosend: N/A | Mailchimp: $13 (paid) / $0 (free tier)
Moosend: N/A | Mailchimp: Free on all plans
Moosend: N/A | Mailchimp: Basic (Customer Journey Builder)
Moosend: N/A | Mailchimp: A/B testing and design testing (free)
Moosend: N/A | Mailchimp: More extensive platform coverage
Moosend: N/A | Mailchimp: Basic contact management
Moosend: N/A | Mailchimp: Beginner-friendly
Moosend: N/A | Mailchimp: Limited (abandoned cart via integrations)
Moosend: N/A | Mailchimp: Yes - charges per contact/send overages
Moosend: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights
Moosend: N/A | Mailchimp: 300+ (general purpose)
Moosend: N/A | Mailchimp: Limited core features only
Moosend: N/A | Mailchimp: Extensive design variety and customization
Moosend: N/A | Mailchimp: Standard audience segmentation
Moosend: N/A | Mailchimp: Basic contact data syncing
Moosend: N/A | Mailchimp: No (API integration only)
Moosend: N/A | Mailchimp: Yes (added 2026, supports international markets)
Contact List Size Limit (Standard Pricing)
Moosend: N/A | Mailchimp: Unlimited growth with pro-rated pricing
Moosend: N/A | Mailchimp: 1,000 emails/month
Moosend: N/A | Mailchimp: Capped by contact tier multipliers
Moosend: N/A | Mailchimp: Full CRM suite with advanced segmentation
Moosend: N/A | Mailchimp: Limited e-commerce via integrations
Price Scaling Factor at 5,000 Subscribers
Moosend: N/A | Mailchimp: Steep 3-4x multiplier
Moosend: N/A | Mailchimp: Basic add-on CRM
Moosend: N/A | Mailchimp: Manual segmentation only
Moosend: N/A | Mailchimp: Email, basic social
Moosend: N/A | Mailchimp: Minimal (intuitive interface)
Moosend: N/A | Mailchimp: Standard quarterly updates
Moosend: N/A | Mailchimp: Yes, full CRM suite
Moosend: N/A | Mailchimp: Email, SMS, landing pages, ads
Moosend: N/A | Mailchimp: Moderate, marketing-focused
Moosend: N/A | Mailchimp: 300,000 (based on plan)
Moosend: N/A | Mailchimp: $13/month (Essentials)
Moosend: N/A | Mailchimp: $800/month (100,000 contacts)
Moosend: N/A | Mailchimp: Full-featured free plan
Moosend: N/A | Mailchimp: Yes (up to 500 contacts)
Moosend: N/A | Mailchimp: Modern and professional
Moosend: N/A | Mailchimp: Advanced automation included
Moosend: N/A | Mailchimp: Third-party integrations
Moosend: N/A | Mailchimp: Transactional email and small business
Moosend: N/A | Mailchimp: Yes (drag-and-drop, AI-assisted)
Moosend: N/A | Mailchimp: Full CRM with customer profiles
Moosend: N/A | Mailchimp: All paid plans
Moosend: N/A | Mailchimp: 500 (free) / 5,000 (paid)
Moosend: N/A | Mailchimp: 0.08 months (1 hour)
Moosend: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)
Moosend: N/A | Mailchimp: Behavioral segmentation only
Moosend: N/A | Mailchimp: Email-based, no SLA
Moosend: N/A | Mailchimp: Basic (list segmentation only)
Moosend: N/A | Mailchimp: ~5 basic automations
Moosend: N/A | Mailchimp: No (Zapier third-party only)
Moosend: N/A | Mailchimp: 1 (beginner-friendly)
Moosend: N/A | Mailchimp: 500 free contacts
Moosend: N/A | Mailchimp: None (requires third-party solutions)
Moosend: N/A | Mailchimp: Unlimited (with 10k contacts max)
Moosend: N/A | Mailchimp: Not applicable (subscriber-based)
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Moosend: N/A | Mailchimp: Unlimited (standard feature)
Moosend: N/A | Mailchimp: Unlimited (with pricing increase)
Moosend: N/A | Mailchimp: Limited basic sequences
Moosend: N/A | Mailchimp: Phone support on paid plans only
Moosend: N/A | Mailchimp: 10 calls/second
Moosend: N/A | Mailchimp: 0% (you handle payments)
Moosend: N/A | Mailchimp: Advanced (conditional, behavioral triggers)
Moosend: N/A | Mailchimp: No (third-party required)
Moosend: N/A | Mailchimp: Yes (subject lines, send time)
Moosend: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)
Moosend: N/A | Mailchimp: Not offered (email-focused)
Moosend: N/A | Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards)
Moosend: N/A | Mailchimp: 1-2 (self-service)
Moosend: N/A | Mailchimp: Limited (up to 5-10 per plan tier)
Moosend: N/A | Mailchimp: $0.01-0.05 per SMS
Moosend: N/A | Mailchimp: 100+ templates
Moosend: N/A | Mailchimp: $2–$7 (plan-dependent)
Moosend: N/A | Mailchimp: 0.5–1 hour (UI-based)
Moosend: N/A | Mailchimp: Advanced (subject, send time, content)
Moosend: N/A | Mailchimp: Manual review required
Moosend: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields
Moosend: N/A | Mailchimp: $200–$350 (based on tier)
Moosend: N/A | Mailchimp: $0.01 (SMS add-on)
Moosend: N/A | Mailchimp: 1 day (no-code signup)
Moosend: N/A | Mailchimp: 12M+ users (2025)
Moosend: N/A | Mailchimp: Unlimited steps
Moosend: N/A | Mailchimp: 1,000+ templates
Moosend: N/A | Mailchimp: No (paid add-on)
Moosend: N/A | Mailchimp: 0% (SaaS model)
Moosend: N/A | Mailchimp: 20 (1K-contact plan)
Moosend: N/A | Mailchimp: 500+ templates including AI-generated
Moosend: N/A | Mailchimp: $20 additional per month
Moosend: N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing
Moosend: N/A | Mailchimp: Basic automation on free plan
Moosend: N/A | Mailchimp: Advanced AI copywriter with subject line optimization
Moosend: N/A | Mailchimp: Limited - basic integration support only
Moosend: N/A | Mailchimp: Advanced visual builder included
Moosend: N/A | Mailchimp: List management only
Moosend: N/A | Mailchimp: Yes - iOS and Android
Moosend: N/A | Mailchimp: Yes (drag-and-drop)
Moosend: N/A | Mailchimp: Available at higher tiers
Moosend: N/A | Mailchimp: Advanced (100+ triggers, unlimited branching)
Moosend: N/A | Mailchimp: 0 (Third-party only)
Moosend: N/A | Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
Moosend: N/A | Mailchimp: Basic contact segmentation, limited tagging, no pipeline management
Moosend: N/A | Mailchimp: None—email-focused platform only
Moosend: N/A | Mailchimp: Automations available on free plan with customer journey builder
Moosend: N/A | Mailchimp: Requires API/Zapier connectors
Moosend: N/A | Mailchimp: 4 (email, SMS, ads, landing pages)
Moosend: N/A | Mailchimp: $200+ (plan dependent)
Moosend: N/A | Mailchimp: 5-10 (UI-based)
Moosend: N/A | Mailchimp: Advanced (journey builder, behavioral triggers, A/B testing)
Moosend: N/A | Mailchimp: Not available (segmentation only)
Moosend: N/A | Mailchimp: Third-party (Zapier) only
Moosend: N/A | Mailchimp: Unlimited free tier available
Moosend: N/A | Mailchimp: 1 (last-click only)
Moosend: N/A | Mailchimp: 500 (free), unlimited (paid)
Moosend: N/A | Mailchimp: No, not available
How to choose between Moosend and Mailchimp
Moosend vs Mailchimp — Structured Comparison Data
Machine-readable comparison dataset for Moosend vs Mailchimp. Contains 201 attribute comparisons, 5 FAQ pairs.
Moosend vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Moosend vs Mailchimp.
Why did Mailchimp reduce its free plan from 500 to 250 contacts in 2026?
Mailchimp reduced free plan limits from 500 to 250 contacts (a 50% reduction) effective in 2026, reflecting an industry trend toward tighter free tier restrictions to convert users to paid plans more aggressively. This shift prioritizes conversion over user acquisition.
Which platform is easier to use for beginners?
Moosend is significantly easier for beginners due to its modern, intuitive drag-and-drop interface. Mailchimp's legacy interface requires more technical knowledge and has a steeper learning curve, making it less beginner-friendly despite its larger user base.
Can I use SMS marketing with both platforms?
Mailchimp offers comprehensive SMS marketing with international market support as of 2026. Moosend has limited SMS capabilities, making Mailchimp the clear choice if SMS is a critical marketing channel for your business.
Which platform has better automation capabilities?
Moosend excels with advanced trigger-based workflows and AI-driven personalization built into the core platform. Mailchimp offers automation but it requires more complex setup and isn't as intuitive—Moosend is purpose-built for marketing automation sophistication.
How do the integration ecosystems compare?
Mailchimp significantly outpaces Moosend with 1,200+ integrations compared to Moosend's 300+. If your tech stack requires extensive third-party connections (CRM, analytics, ecommerce platforms), Mailchimp's ecosystem is substantially more comprehensive.
How to Choose Between Moosend and Mailchimp
User Interface Design: Moosend has Modern, intuitive drag-and-drop builder, while Mailchimp has Legacy interface with steeper learning curve.
Free Plan Contact Limit: Moosend has Unlimited up to 1,000 subscribers, while Mailchimp has 250 contacts (halved in 2026).
AI-Driven Personalization: Moosend has Advanced AI personalization included, while Mailchimp has Basic personalization features.
SMS Marketing: Moosend has Limited SMS capabilities, while Mailchimp has Full SMS suite with international markets.
Consider: Marketing Automation Workflows
Marketing Automation Workflows: Moosend has Trigger-based advanced workflows standard, while Mailchimp has Automation available but more complex setup.
Third-Party Integrations: Moosend has 300+ integrations, while Mailchimp has 1,200+ integrations.
Entry-Level Pricing (Monthly): Moosend has $25/month for 1,001-10,000 contacts, while Mailchimp has $20/month for 500-1,000 contacts.