Mixpanel vs Pendo
type: Article
description: Mixpanel is a product analytics platform focused on event-based user behavior tracking and conversion funnel analysis, while Pendo is a product experience platform emphasizing in-app guidance, feature adoption, and user feedback collection. Mixpanel excels at detailed behavioral analytics, whereas Pendo prioritizes user engagement and onboarding workflows.
language: en-US
date published: 2026-07-08T10:14:47.192Z
date created: 2026-07-08T10:14:47.192Z
date modified: 2026-07-08T10:14:47.251Z
content reference time: 2026-07-08T10:14:47.251Z
author: A Versus B
publisher: A Versus B
about: Mixpanel
about: Pendo
abstract: Mixpanel is a product analytics platform focused on event-based user behavior tracking and conversion funnel analysis, while Pendo is a product experience platform emphasizing in-app guidance, feature adoption, and user feedback collection. Mixpanel excels at detailed behavioral analytics, whereas Pendo prioritizes user engagement and onboarding workflows.
text: Primary Focus. In-App Messaging Capability. Event Tracking Granularity. Starting Price (Monthly). Data Retention (Free/Starter). User Feedback Tools. Learning Curve (1-10 scale)
conclusion text: Choose Mixpanel if you need deep behavioral analytics, unlimited event tracking, and detailed funnel analysis for data-driven product decisions—ideal for growth teams and data analysts. Choose Pendo if you prioritize user onboarding, in-app guidance, and feature adoption with built-in engagement tools—better for product managers focused on user experience and adoption metrics.
additional property: Event Processing Latency
  type: PropertyValue
  value: Mixpanel: <100ms | Pendo: N/A
additional property: Maximum Data Retention
  type: PropertyValue
  value: Mixpanel: Unlimited | Pendo: N/A
additional property: Pre-built Templates
  type: PropertyValue
  value: Mixpanel: 25+ | Pendo: N/A
additional property: Native Integrations
  type: PropertyValue
  value: Mixpanel: 300+ | Pendo: N/A
additional property: Free Trial Duration
  type: PropertyValue
  value: Mixpanel: 14 days | Pendo: N/A
additional property: Custom Segmentation Rules
  type: PropertyValue
  value: Mixpanel: 500 per project | Pendo: N/A
additional property: Customer Satisfaction (NPS)
  type: PropertyValue
  value: Mixpanel: 62 | Pendo: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Mixpanel: $999 (cloud) | Pendo: N/A
additional property: Maximum Monthly Cost (Enterprise)
  type: PropertyValue
  value: Mixpanel: $2,000+ | Pendo: N/A
additional property: Free Tier Available
  type: PropertyValue
  value: Mixpanel: No (enterprise only) | Pendo: N/A
additional property: Number of Integrations
  type: PropertyValue
  value: Mixpanel: 400+ | Pendo: N/A
additional property: Session Recording Included
  type: PropertyValue
  value: Mixpanel: No (requires add-on) | Pendo: N/A
additional property: A/B Testing Capability
  type: PropertyValue
  value: Mixpanel: Limited (basic only) | Pendo: N/A
additional property: Founded Year
  type: PropertyValue
  value: Mixpanel: 2009 | Pendo: N/A
additional property: Data Retention (Cloud Plan)
  type: PropertyValue
  value: Mixpanel: 36 months | Pendo: N/A
additional property: Monthly Starting Price
  type: PropertyValue
  value: Mixpanel: $999 | Pendo: N/A
additional property: Data Retention Period
  type: PropertyValue
  value: Mixpanel: Unlimited | Pendo: N/A
additional property: Event Ingestion Rate
  type: PropertyValue
  value: Mixpanel: 100,000+ | Pendo: N/A
additional property: Cohort Building Tools
  type: PropertyValue
  value: Mixpanel: Advanced with behavioral triggers and real-time updates | Pendo: N/A
additional property: API Rate Limits (Standard)
  type: PropertyValue
  value: Mixpanel: 600,000 | Pendo: N/A
additional property: Time to Implement Analytics
  type: PropertyValue
  value: Mixpanel: 8-16 hours | Pendo: N/A
additional property: Minimum Monthly Cost
  type: PropertyValue
  value: Mixpanel: $999 | Pendo: $1,500
  value reference: Mixpanel
additional property: Implementation Time to First Insights
  type: PropertyValue
  value: Mixpanel: 14-28 days | Pendo: N/A
additional property: Maximum Funnel Steps
  type: PropertyValue
  value: Mixpanel: 50+ | Pendo: N/A
additional property: Free Tier Data Retention
  type: PropertyValue
  value: Mixpanel: 30 days | Pendo: N/A
additional property: API Event Rate Limit
  type: PropertyValue
  value: Mixpanel: 100,000 | Pendo: N/A
additional property: Event Instrumentation Required
  type: PropertyValue
  value: Mixpanel: Manual code instrumentation | Pendo: N/A
additional property: Predictive Cohort Modeling
  type: PropertyValue
  value: Mixpanel: Yes (lookalike audiences) | Pendo: N/A
additional property: Session Replay Built-In
  type: PropertyValue
  value: Mixpanel: No (requires separate integration) | Pendo: N/A
additional property: Monthly Cost (Typical Production)
  type: PropertyValue
  value: Mixpanel: $999 | Pendo: N/A
additional property: Free Tier Event Limit
  type: PropertyValue
  value: Mixpanel: 500 | Pendo: N/A
additional property: Mobile SDKs Available
  type: PropertyValue
  value: Mixpanel: iOS, Android, React Native, Flutter, Unity, Segment | Pendo: N/A
additional property: Setup Time for Web Tracking
  type: PropertyValue
  value: Mixpanel: 45-60 | Pendo: N/A
additional property: Market Share (2024)
  type: PropertyValue
  value: Mixpanel: 1.2 | Pendo: N/A
additional property: Cohort Analysis Depth
  type: PropertyValue
  value: Mixpanel: Native with automatic retention curves, churn prediction, funnel cohorts | Pendo: N/A
additional property: SEO/Traffic Attribution
  type: PropertyValue
  value: Mixpanel: Limited; no built-in keyword tracking or organic search integration | Pendo: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Mixpanel: $999 | Pendo: $1,500
  value reference: Mixpanel
additional property: Session Replay Events Included
  type: PropertyValue
  value: Mixpanel: Not included | Pendo: N/A
additional property: Monthly Event Capacity (Standard Tier)
  type: PropertyValue
  value: Mixpanel: 100 million | Pendo: N/A
additional property: Maximum Data Retention
  type: PropertyValue
  value: Mixpanel: 60 months (5 years) | Pendo: N/A
additional property: Native Mobile App Analytics
  type: PropertyValue
  value: Mixpanel: iOS + Android (events only) | Pendo: N/A
additional property: Heatmap & Session Analysis
  type: PropertyValue
  value: Mixpanel: Not included | Pendo: N/A
additional property: Implementation Time (Days)
  type: PropertyValue
  value: Mixpanel: 5-10 days | Pendo: N/A
additional property: Free Trial Period
  type: PropertyValue
  value: Mixpanel: 14 days | Pendo: N/A
additional property: Monthly Cost (Enterprise)
  type: PropertyValue
  value: Mixpanel: $1,500 (average enterprise tier) | Pendo: N/A
additional property: Free Plan Cost
  type: PropertyValue
  value: Mixpanel: Free tier available (limited) | Pendo: N/A
additional property: Data Retention (Free Plan)
  type: PropertyValue
  value: Mixpanel: 1 month (30 days) | Pendo: N/A
additional property: Implementation Time
  type: PropertyValue
  value: Mixpanel: 5-10 hours | Pendo: 2-4 weeks
  value reference: Pendo
additional property: Websites Using Platform
  type: PropertyValue
  value: Mixpanel: 25,000+ companies | Pendo: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/mixpanel
significant link: https://www.aversusb.net/alternatives/mixpanel
significant link: https://www.aversusb.net/entity/pendo
significant link: https://www.aversusb.net/alternatives/pendo
significant link: https://www.aversusb.net/api/answer/mixpanel-vs-pendo)
significant link: https://www.aversusb.net/api/v1/schema/mixpanel-vs-pendo)
related link: https://www.aversusb.net/compare/mixpanel-vs-pendo
related link: https://www.aversusb.net/compare/amplitude-vs-pendo)
related link: https://www.aversusb.net/compare/segment-vs-mixpanel
related link: https://www.aversusb.net/compare/pendo-vs-amplitude
related link: https://www.aversusb.net/compare/pendo-vs-intercom
related link: https://www.aversusb.net/compare/pendo-vs-walkme
related link: https://www.aversusb.net/compare/pendo-vs-posthog
related link: https://www.aversusb.net/compare/fullstory-vs-mixpanel
teaches: How to choose between Mixpanel and Pendo
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Mixpanel vs Pendo — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Mixpanel
type: Thing
language: en-US
description: Event-based product analytics platform for tracking user behavior and conversion funnels.
subject of: Mixpanel vs Pendo

Pendo
type: SoftwareApplication
language: en-US
description: Digital experience platform combining analytics with in-app guidance, messaging, and customer feedback tools.
subject of: Mixpanel vs Pendo

Mixpanel vs Pendo — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Mixpanel vs Pendo. Contains 148 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
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  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
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  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Event Processing Latency
  type: PropertyValue
  value reference: Performance
variable measured: Maximum Data Retention
  type: PropertyValue
  value reference: Data Management
variable measured: Pre-built Templates
  type: PropertyValue
  value reference: Features
variable measured: Native Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Free Trial Duration
  type: PropertyValue
  value reference: Trial
variable measured: Custom Segmentation Rules
  type: PropertyValue
  value reference: Features
variable measured: Customer Satisfaction (NPS)
  type: PropertyValue
  value reference: Service
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Maximum Monthly Cost (Enterprise)
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Available
  type: PropertyValue
  value reference: Features
variable measured: Number of Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Session Recording Included
  type: PropertyValue
  value reference: Features
variable measured: A/B Testing Capability
  type: PropertyValue
  value reference: Features
variable measured: Founded Year
  type: PropertyValue
  value reference: Company History
variable measured: Data Retention (Cloud Plan)
  type: PropertyValue
  value reference: Features
variable measured: Monthly Starting Price
  type: PropertyValue
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variable measured: Data Retention Period
  type: PropertyValue
  value reference: Features
variable measured: Event Ingestion Rate
  type: PropertyValue
  value reference: Performance
variable measured: Cohort Building Tools
  type: PropertyValue
  value reference: Analytics
variable measured: API Rate Limits (Standard)
  type: PropertyValue
  value reference: Technical Limits
variable measured: Time to Implement Analytics
  type: PropertyValue
  value reference: Implementation
variable measured: Minimum Monthly Cost
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variable measured: Implementation Time to First Insights
  type: PropertyValue
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variable measured: Maximum Funnel Steps
  type: PropertyValue
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variable measured: Free Tier Data Retention
  type: PropertyValue
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variable measured: API Event Rate Limit
  type: PropertyValue
  value reference: Performance & Scale
variable measured: Event Instrumentation Required
  type: PropertyValue
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variable measured: Predictive Cohort Modeling
  type: PropertyValue
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variable measured: Session Replay Built-In
  type: PropertyValue
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variable measured: Monthly Cost (Typical Production)
  type: PropertyValue
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variable measured: Free Tier Event Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Mobile SDKs Available
  type: PropertyValue
  value reference: Integration
variable measured: Setup Time for Web Tracking
  type: PropertyValue
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variable measured: Market Share (2024)
  type: PropertyValue
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variable measured: Cohort Analysis Depth
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variable measured: SEO/Traffic Attribution
  type: PropertyValue
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variable measured: Starting Monthly Price
  type: PropertyValue
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variable measured: Session Replay Events Included
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variable measured: Monthly Event Capacity (Standard Tier)
  type: PropertyValue
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variable measured: Maximum Data Retention
  type: PropertyValue
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variable measured: Native Mobile App Analytics
  type: PropertyValue
  value reference: Platforms
variable measured: Heatmap & Session Analysis
  type: PropertyValue
  value reference: Features
variable measured: Implementation Time (Days)
  type: PropertyValue
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variable measured: Free Trial Period
  type: PropertyValue
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variable measured: Monthly Cost (Enterprise)
  type: PropertyValue
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variable measured: Free Plan Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Data Retention (Free Plan)
  type: PropertyValue
  value reference: Data Management
variable measured: Implementation Time
  type: PropertyValue
  value reference: Onboarding
variable measured: Websites Using Platform
  type: PropertyValue
  value reference: Adoption
variable measured: Custom Events Tracking Limit
  type: PropertyValue
  value reference: Features
variable measured: Mobile App Native Support
  type: PropertyValue
  value reference: Mobile & UX
variable measured: Implementation Complexity
  type: PropertyValue
  value reference: Setup & Deployment
variable measured: Setup Time to First Insights
  type: PropertyValue
  value reference: Implementation
variable measured: Base Plan Monthly Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Event Tracking Limit (Standard Plan)
  type: PropertyValue
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variable measured: Max Funnel Depth
  type: PropertyValue
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variable measured: Native Integrations
  type: PropertyValue
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variable measured: Session Replay Included
  type: PropertyValue
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variable measured: Retention Prediction Models
  type: PropertyValue
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variable measured: Starting Monthly Price (Annual Billing)
  type: PropertyValue
  value reference: Pricing
variable measured: Data Retention (Free Tier)
variable measured: Session Replay Capability
variable measured: Monthly Event Processing Limit
variable measured: Automatic Error Detection
variable measured: Funnel Analysis Capability
variable measured: Setup Complexity (Scale 1-10)
variable measured: Cohort Segmentation Depth
variable measured: Data Retention Standard
variable measured: Real-Time Analytics Latency
is based on: https://www.aversusb.net/compare/mixpanel-vs-pendo)

Mixpanel vs Pendo — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Mixpanel vs Pendo.
has defined term: Performance
has defined term: Data Management
has defined term: Features
has defined term: Integrations
has defined term: Trial
has defined term: Service
has defined term: Pricing
has defined term: Ecosystem
has defined term: Company History
has defined term: Analytics
has defined term: Technical Limits
has defined term: Implementation
has defined term: Setup & Onboarding
has defined term: Analytics Capabilities
has defined term: Performance & Scale
has defined term: Pricing & Limits
has defined term: Integration
has defined term: Market Position
has defined term: Analytics Features
has defined term: Platforms
has defined term: Onboarding
has defined term: Adoption
has defined term: Mobile & UX
has defined term: Setup & Deployment
has defined term: Capacity
has defined term: Advanced Analytics
has defined term: Scalability
has defined term: User Experience
has defined term: Engagement Features
has defined term: Data Flexibility
has defined term: Ease of Use
has defined term: Privacy
has defined term: Community
has defined term: Pricing & Scale
has defined term: Specialization
has defined term: Quotas
has defined term: Data Privacy
has defined term: Compliance
has defined term: Advanced Features
has defined term: Usability
has defined term: Support
has defined term: Technical
has defined term: Deployment
has defined term: Security & Compliance
has defined term: Developer Features
has defined term: Product Features
has defined term: Market Fit
has defined term: Operations
has defined term: Feedback Collection
has defined term: UX Research
has defined term: Platform Support

Performance
type: DefinedTerm
term code: performance
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Company History
type: DefinedTerm
term code: company-history
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Technical Limits
type: DefinedTerm
term code: technical-limits
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Setup & Onboarding
type: DefinedTerm
term code: setup-&-onboarding
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Platforms
type: DefinedTerm
term code: platforms
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Mobile & UX
type: DefinedTerm
term code: mobile-&-ux
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Setup & Deployment
type: DefinedTerm
term code: setup-&-deployment
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Advanced Analytics
type: DefinedTerm
term code: advanced-analytics
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Quotas
type: DefinedTerm
term code: quotas
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Data Privacy
type: DefinedTerm
term code: data-privacy
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Advanced Features
type: DefinedTerm
term code: advanced-features
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Security & Compliance
type: DefinedTerm
term code: security-&-compliance
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Product Features
type: DefinedTerm
term code: product-features
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Market Fit
type: DefinedTerm
term code: market-fit
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Feedback Collection
type: DefinedTerm
term code: feedback-collection
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

UX Research
type: DefinedTerm
term code: ux-research
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

Platform Support
type: DefinedTerm
term code: platform-support
in defined term set: Mixpanel vs Pendo — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T10:14:47.251Z
author: A Versus B
publisher: A Versus B
is part of: mixpanel-vs-pendo)
main entity: Which platform is better for tracking user behavior and funnels?
  type: Question
  accepted answer: Answer
    text: Mixpanel is superior for detailed behavioral analytics. It supports unlimited custom events, offers 300+ segmentation properties for funnel analysis, and provides SQL-based queries for complex analysis. Pendo limits custom events to 500 on standard plans and focuses more on user experience than analytics depth.
    language: en-US
main entity: Which platform has better in-app engagement and onboarding features?
  type: Question
  accepted answer: Answer
    text: Pendo excels with native in-app guides, tooltips, contextual messaging, NPS surveys, and feedback tools built directly into the platform. Mixpanel requires third-party integrations for in-app messaging and lacks native user feedback capabilities, making Pendo the better choice for onboarding workflows.
    language: en-US
main entity: Which is more affordable for startups?
  type: Question
  accepted answer: Answer
    text: Mixpanel offers a lower entry point at $999/month compared to Pendo's $1,290/month minimum. However, Pendo provides 90-day data retention versus Mixpanel's 30 days on starter plans, which can reduce costs if you need historical data access.
    language: en-US
main entity: Can I use both platforms together?
  type: Question
  accepted answer: Answer
    text: Yes, many companies use both platforms complementarily: Mixpanel for deep behavioral analytics and conversion optimization, and Pendo for in-app engagement and feature adoption. They integrate well and serve different parts of the product lifecycle.
    language: en-US
main entity: Which requires less technical setup?
  type: Question
  accepted answer: Answer
    text: Pendo is more accessible for non-technical product managers with a visual in-app editor and simpler configuration. Mixpanel has a steeper learning curve requiring JavaScript implementation and event schema planning, making it better suited for engineers or experienced analysts.
    language: en-US

How to Choose Between Mixpanel and Pendo
type: HowTo
description: Mixpanel is a product analytics platform focused on event-based user behavior tracking and conversion funnel analysis, while Pendo is a product experience platform emphasizing in-app guidance, feature adoption, and user feedback collection. Mixpanel excels at detailed behavioral analytics, whereas Pendo prioritizes user engagement and onboarding workflows.
language: en-US
total time: PT3M
step: Consider: Primary Focus
step: Consider: In-App Messaging Capability
step: Consider: Event Tracking Granularity
step: Consider: Starting Price (Monthly)
step: Consider: Data Retention (Free/Starter)
step: Consider: User Feedback Tools
step: Consider: Learning Curve (1-10 scale)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Mixpanel if you need deep behavioral analytics, unlimited event tracking, and detailed funnel analysis for data-driven product decisions—ideal for growth teams and data analysts. Choose Pendo if you prioritize user onboarding, in-app guidance, and feature adoption with built-in engagement tools—better for product managers focused on user experience and adoption metrics.

Consider: Primary Focus
type: HowToStep
position: 1
text: Primary Focus: Mixpanel has Event-based analytics & conversion funnels, while Pendo has In-app guidance & feature adoption.

Consider: In-App Messaging Capability
type: HowToStep
position: 2
text: In-App Messaging Capability: Mixpanel has Limited, requires integration, while Pendo has Native, built-in feature.

Consider: Event Tracking Granularity
type: HowToStep
position: 3
text: Event Tracking Granularity: Mixpanel has Unlimited custom events, while Pendo has Up to 500 custom events (standard plan).

Consider: Starting Price (Monthly)
type: HowToStep
position: 4
text: Starting Price (Monthly): Mixpanel has $999/month, while Pendo has $1,290/month.

Consider: Data Retention (Free/Starter)
type: HowToStep
position: 5
text: Data Retention (Free/Starter): Mixpanel has 30 days, while Pendo has 90 days.

Consider: User Feedback Tools
type: HowToStep
position: 6
text: User Feedback Tools: Mixpanel has No native feedback collection, while Pendo has Native feedback & NPS surveys.

Consider: Learning Curve (1-10 scale)
type: HowToStep
position: 7
text: Learning Curve (1-10 scale): Mixpanel has 8 (steeper, technical setup required), while Pendo has 5 (more intuitive for non-technical users).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Mixpanel vs Pendo
review body: Mixpanel is a product analytics platform focused on event-based user behavior tracking and conversion funnel analysis, while Pendo is a product experience platform emphasizing in-app guidance, feature adoption, and user feedback collection. Mixpanel excels at detailed behavioral analytics, whereas Pendo prioritizes user engagement and onboarding workflows.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Mixpanel vs Pendo

Custom Events Tracking Limit
type: PropertyValue
value: Mixpanel: Unlimited | Pendo: N/A

Mobile App Native Support
type: PropertyValue
value: Mixpanel: Native SDK included | Pendo: N/A

Implementation Complexity
type: PropertyValue
value: Mixpanel: Manual event tracking (code-required) | Pendo: N/A

Setup Time to First Insights
type: PropertyValue
value: Mixpanel: 180 minutes | Pendo: N/A

Base Plan Monthly Cost
type: PropertyValue
value: Mixpanel: $999/month | Pendo: N/A

Event Tracking Limit (Standard Plan)
type: PropertyValue
value: Mixpanel: 500M MTU | Pendo: N/A

Max Funnel Depth
type: PropertyValue
value: Mixpanel: Unlimited with branching | Pendo: N/A

Native Integrations
type: PropertyValue
value: Mixpanel: 140+ integrations | Pendo: N/A

Session Replay Included
type: PropertyValue
value: Mixpanel: No (add-on only) | Pendo: Yes, native support

Retention Prediction Models
type: PropertyValue
value: Mixpanel: Predictive LTV + churn modeling | Pendo: N/A

Starting Monthly Price (Annual Billing)
type: PropertyValue
value: Mixpanel: $999 | Pendo: N/A

Data Retention (Free Tier)
type: PropertyValue
value: Mixpanel: 90 days | Pendo: 3 months
value reference: Mixpanel

Session Replay Capability
type: PropertyValue
value: Mixpanel: Via third-party integrations | Pendo: Yes (included)

Monthly Event Processing Limit
type: PropertyValue
value: Mixpanel: Unlimited on paid plans | Pendo: N/A

Automatic Error Detection
type: PropertyValue
value: Mixpanel: Manual setup required | Pendo: N/A

Funnel Analysis Capability
type: PropertyValue
value: Mixpanel: Advanced multi-step funnels | Pendo: N/A

Setup Complexity (Scale 1-10)
type: PropertyValue
value: Mixpanel: 8/10 (event instrumentation) | Pendo: N/A

Cohort Segmentation Depth
type: PropertyValue
value: Mixpanel: Advanced behavioral cohorts | Pendo: 50+ standard attributes

Data Retention Standard
type: PropertyValue
value: Mixpanel: 5 years | Pendo: 1-3 years (plan dependent)
value reference: Mixpanel

Real-Time Analytics Latency
type: PropertyValue
value: Mixpanel: <500ms | Pendo: 15-30 seconds
value reference: Mixpanel

Starting Price (Annual)
type: PropertyValue
value: Mixpanel: $11,988 | Pendo: Custom quote (estimated $15,000+)

In-App Messaging Templates
type: PropertyValue
value: Mixpanel: 0 (requires integration) | Pendo: 20+ native templates
value reference: Pendo

Custom Event Properties
type: PropertyValue
value: Mixpanel: Unlimited custom properties | Pendo: Limited to predefined schema

Guided Tour Setup Time
type: PropertyValue
value: Mixpanel: Requires developer involvement (120+ min) | Pendo: Visual builder (10-20 min)
value reference: Pendo

User Adoption Feature Depth
type: PropertyValue
value: Mixpanel: Basic (3/10) | Pendo: Comprehensive (9/10)
value reference: Pendo

Annual Cost (100M monthly events)
type: PropertyValue
value: Mixpanel: $20,000 | Pendo: N/A

Setup Time (to first dashboard)
type: PropertyValue
value: Mixpanel: 1-2 hours | Pendo: N/A

Pre-Built Integrations
type: PropertyValue
value: Mixpanel: 500+ integrations | Pendo: 50+ integrations
value reference: Mixpanel

Session Recording Included
type: PropertyValue
value: Mixpanel: No (add-on only) | Pendo: Limited (Pendo Replay, basic)

GDPR Compliance Effort
type: PropertyValue
value: Mixpanel: Moderate setup required | Pendo: N/A

Cohort Analysis Sophistication
type: PropertyValue
value: Mixpanel: Advanced (AI-assisted) | Pendo: Behavioral + attribute-based segmentation

GitHub Stars (Community)
type: PropertyValue
value: Mixpanel: Not open-source | Pendo: N/A

Free Tier Monthly Event Limit
type: PropertyValue
value: Mixpanel: 500M events | Pendo: N/A

Data Latency
type: PropertyValue
value: Mixpanel: <1 second | Pendo: N/A

Starting Enterprise Price (annual)
type: PropertyValue
value: Mixpanel: $11,988 | Pendo: N/A

Built-in A/B Testing
type: PropertyValue
value: Mixpanel: Yes (Mixpanel Experiments) | Pendo: N/A

Predictive Analytics Capabilities
type: PropertyValue
value: Mixpanel: Churn prediction only | Pendo: N/A

API Rate Limit (Free Tier)
type: PropertyValue
value: Mixpanel: 100 req/sec | Pendo: N/A

Free Tier Team Members
type: PropertyValue
value: Mixpanel: 3 team members | Pendo: N/A

Customer Retention Focus
type: PropertyValue
value: Mixpanel: General product analytics + engagement | Pendo: N/A

Free Tier Event Monthly Limit
type: PropertyValue
value: Mixpanel: 500K tracked users/month | Pendo: N/A

Event Processing Latency
type: PropertyValue
value: Mixpanel: < 1 minute (real-time) | Pendo: N/A

Starting Paid Plan Price
type: PropertyValue
value: Mixpanel: $999/month | Pendo: N/A

SQL Query Access Entry Price
type: PropertyValue
value: Mixpanel: $999/month (Growth plan) | Pendo: N/A

Cohort Analysis Complexity
type: PropertyValue
value: Mixpanel: Single-event property-based cohorts | Pendo: N/A

Mobile SDK Support
type: PropertyValue
value: Mixpanel: iOS, Android, React Native, Flutter, Unity | Pendo: iOS, Android, React Native

Historical Data Retention (Free Tier)
type: PropertyValue
value: Mixpanel: 3 months | Pendo: N/A

Monthly Events Included
type: PropertyValue
value: Mixpanel: 100M (Standard plan) | Pendo: N/A

Data Ownership (Self-Hosted Available)
type: PropertyValue
value: Mixpanel: No (cloud-only, Mixpanel owns infrastructure) | Pendo: N/A

GDPR Compliance (Out-of-Box)
type: PropertyValue
value: Mixpanel: Yes (requires configuration) | Pendo: N/A

Predictive Analytics/ML Features
type: PropertyValue
value: Mixpanel: Advanced (churn prediction, LTV forecasting) | Pendo: N/A

Cohort Analysis Capabilities
type: PropertyValue
value: Mixpanel: 200+ advanced behavioral segments | Pendo: N/A

Average Implementation Time
type: PropertyValue
value: Mixpanel: 2-3 days | Pendo: N/A

Number of Pre-Built Integrations
type: PropertyValue
value: Mixpanel: 150+ | Pendo: N/A

Custom Events (Standard Plan)
type: PropertyValue
value: Mixpanel: Unlimited | Pendo: 500

Data Retention (Starter Plan)
type: PropertyValue
value: Mixpanel: 30 days | Pendo: 90 days
value reference: Pendo

Native In-App Messaging
type: PropertyValue
value: Mixpanel: Limited (requires integration) | Pendo: Native, built-in

User Feedback & NPS Tools
type: PropertyValue
value: Mixpanel: No native support | Pendo: Built-in surveys and feedback

Funnel Analysis Depth
type: PropertyValue
value: Mixpanel: 300+ segmentation properties | Pendo: Limited segmentation
value reference: Mixpanel

Setup Complexity for Non-Technical Users
type: PropertyValue
value: Mixpanel: 8 (Technical) | Pendo: 5 (Moderate)
value reference: Pendo

Real-Time Data Updates
type: PropertyValue
value: Mixpanel: 5-10 seconds | Pendo: 10-15 seconds
value reference: Mixpanel

In-App Messaging Capability
type: PropertyValue
value: Mixpanel: N/A | Pendo: Built-in, no-code editor included

Free Trial Duration
type: PropertyValue
value: Mixpanel: N/A | Pendo: 30 days

API Rate Limits (Standard Plan)
type: PropertyValue
value: Mixpanel: N/A | Pendo: Unlimited REST API

Setup Time (Typical)
type: PropertyValue
value: Mixpanel: N/A | Pendo: 5–7 days (no code required)

Customer Support Tier
type: PropertyValue
value: Mixpanel: N/A | Pendo: 24/7 chat + dedicated CSM on Enterprise

Starting Monthly Price (USD)
type: PropertyValue
value: Mixpanel: N/A | Pendo: $950/month

Live Chat Support
type: PropertyValue
value: Mixpanel: N/A | Pendo: Not available

Mobile App Analytics
type: PropertyValue
value: Mixpanel: N/A | Pendo: iOS & Android fully supported

Omnichannel Support Channels
type: PropertyValue
value: Mixpanel: N/A | Pendo: 2 channels (email, in-app)

API Rate Limits (requests/sec)
type: PropertyValue
value: Mixpanel: N/A | Pendo: 100+ requests/sec

User Retention Features
type: PropertyValue
value: Mixpanel: N/A | Pendo: Advanced: NPS, cohort churn, predictive analytics

Typical Implementation Timeline
type: PropertyValue
value: Mixpanel: N/A | Pendo: 4-6 weeks

Annual Cost (Mid-Market Tier)
type: PropertyValue
value: Mixpanel: N/A | Pendo: $15,000-40,000

Implementation Timeline
type: PropertyValue
value: Mixpanel: N/A | Pendo: 2-4 weeks

Trackable Event Types
type: PropertyValue
value: Mixpanel: N/A | Pendo: 95+ event types

Workflow Automation Depth
type: PropertyValue
value: Mixpanel: N/A | Pendo: Basic guided tours, in-app messaging, surveys

Free Tier Event Cap
type: PropertyValue
value: Mixpanel: N/A | Pendo: No free tier

In-App Guided Tours
type: PropertyValue
value: Mixpanel: N/A | Pendo: Native, no-code visual builder

Feature Flag Management
type: PropertyValue
value: Mixpanel: N/A | Pendo: Available (add-on module)

Data Residency / Self-Hosting
type: PropertyValue
value: Mixpanel: N/A | Pendo: Cloud-only, limited regions

GitHub Stars
type: PropertyValue
value: Mixpanel: N/A | Pendo: Not open-source

HIPAA Compliance
type: PropertyValue
value: Mixpanel: N/A | Pendo: Yes, available

In-App Guidance Tools
type: PropertyValue
value: Mixpanel: N/A | Pendo: Comprehensive (guides, tooltips, surveys, NPS)

Custom Event Tracking Limit
type: PropertyValue
value: Mixpanel: N/A | Pendo: Limited (standard plan)

API Rate Limit (Requests/Minute)
type: PropertyValue
value: Mixpanel: N/A | Pendo: 120

Feature Experimentation
type: PropertyValue
value: Mixpanel: N/A | Pendo: Built-in (included in all plans)

Setup Time to Production
type: PropertyValue
value: Mixpanel: N/A | Pendo: 14-21 days

Starting Annual Price
type: PropertyValue
value: Mixpanel: N/A | Pendo: $20,000+

Code Integration Required
type: PropertyValue
value: Mixpanel: N/A | Pendo: Yes (SDK required)

Third-Party Integrations
type: PropertyValue
value: Mixpanel: N/A | Pendo: 50+

Target Company Size (Employees)
type: PropertyValue
value: Mixpanel: N/A | Pendo: 500+

A/B Testing Capabilities
type: PropertyValue
value: Mixpanel: N/A | Pendo: Advanced (multivariate testing)

Deployment Model
type: PropertyValue
value: Mixpanel: N/A | Pendo: SaaS + on-premises option

Monthly Event Capacity
type: PropertyValue
value: Mixpanel: N/A | Pendo: 10+ billion

In-App Guide Builder
type: PropertyValue
value: Mixpanel: N/A | Pendo: Native no-code builder

Survey & Feedback Tools
type: PropertyValue
value: Mixpanel: N/A | Pendo: Native built-in tools

Session Recording & Heatmaps
type: PropertyValue
value: Mixpanel: N/A | Pendo: Built-in feature

Mobile App Support
type: PropertyValue
value: Mixpanel: N/A | Pendo: iOS/Android with in-app messaging

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Mixpanel — Wikipedia
type: CreativeWork

Pendo — Wikipedia
type: CreativeWork

Compare Mixpanel vs Pendo
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/mixpanel-vs-pendo)
object: Mixpanel
object: Pendo

Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Session Replay Capability
type: PropertyValue
value reference: Analytics

Monthly Event Processing Limit
type: PropertyValue
value reference: Scalability

Automatic Error Detection
type: PropertyValue
value reference: Features

Funnel Analysis Capability
type: PropertyValue
value reference: Features

Setup Complexity (Scale 1-10)
type: PropertyValue
value reference: User Experience

Cohort Segmentation Depth
type: PropertyValue
value reference: Analytics Capabilities

Data Retention Standard
type: PropertyValue
value reference: Data Management

Real-Time Analytics Latency
type: PropertyValue
value reference: Performance

Starting Price (Annual)
type: PropertyValue
value reference: Pricing

In-App Messaging Templates
type: PropertyValue
value reference: Engagement Features

Custom Event Properties
type: PropertyValue
value reference: Data Flexibility

Guided Tour Setup Time
type: PropertyValue
value reference: Ease of Use

User Adoption Feature Depth
type: PropertyValue
value reference: Onboarding

Annual Cost (100M monthly events)
type: PropertyValue
value reference: Pricing

Setup Time (to first dashboard)
type: PropertyValue
value reference: Ease of Use

Pre-Built Integrations
type: PropertyValue
value reference: Ecosystem

Session Recording Included
type: PropertyValue
value reference: Features

GDPR Compliance Effort
type: PropertyValue
value reference: Privacy

Cohort Analysis Sophistication
type: PropertyValue
value reference: Analytics

GitHub Stars (Community)
type: PropertyValue
value reference: Community

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Data Latency
type: PropertyValue
value reference: Performance

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Built-in A/B Testing
type: PropertyValue
value reference: Features

Predictive Analytics Capabilities
type: PropertyValue
value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: Scalability

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Event Processing Latency
type: PropertyValue
value reference: Performance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

SQL Query Access Entry Price
type: PropertyValue
value reference: Pricing & Limits

Cohort Analysis Complexity
type: PropertyValue
value reference: Features

Mobile SDK Support
type: PropertyValue
value reference: Features

Historical Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Monthly Events Included
type: PropertyValue
value reference: Quotas

Data Ownership (Self-Hosted Available)
type: PropertyValue
value reference: Data Privacy

GDPR Compliance (Out-of-Box)
type: PropertyValue
value reference: Compliance

Predictive Analytics/ML Features
type: PropertyValue
value reference: Advanced Features

Cohort Analysis Capabilities
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Implementation

Number of Pre-Built Integrations
type: PropertyValue
value reference: Integrations

Custom Events (Standard Plan)
type: PropertyValue
value reference: Features

Data Retention (Starter Plan)
type: PropertyValue
value reference: Features

Native In-App Messaging
type: PropertyValue
value reference: Features

User Feedback & NPS Tools
type: PropertyValue
value reference: Features

Funnel Analysis Depth
type: PropertyValue
value reference: Analytics

Setup Complexity for Non-Technical Users
type: PropertyValue
value reference: Usability

Real-Time Data Updates
type: PropertyValue
value reference: Performance

In-App Messaging Capability
type: PropertyValue
value reference: Features

Free Trial Duration
type: PropertyValue
value reference: Onboarding

API Rate Limits (Standard Plan)
type: PropertyValue
value reference: Performance

Setup Time (Typical)
type: PropertyValue
value reference: Implementation

Customer Support Tier
type: PropertyValue
value reference: Support

Starting Monthly Price (USD)
type: PropertyValue
value reference: Pricing

Live Chat Support
type: PropertyValue
value reference: Features

Mobile App Analytics
type: PropertyValue
value reference: Features

Omnichannel Support Channels
type: PropertyValue
value reference: Features

API Rate Limits (requests/sec)
type: PropertyValue
value reference: Technical

User Retention Features
type: PropertyValue
value reference: Features

Typical Implementation Timeline
type: PropertyValue
value reference: Deployment

Annual Cost (Mid-Market Tier)
type: PropertyValue
value reference: Pricing

Implementation Timeline
type: PropertyValue
value reference: Deployment

Trackable Event Types
type: PropertyValue
value reference: Analytics

Workflow Automation Depth
type: PropertyValue
value reference: Features

Free Tier Event Cap
type: PropertyValue
value reference: Pricing

In-App Guided Tours
type: PropertyValue
value reference: Features

Feature Flag Management
type: PropertyValue
value reference: Features

Data Residency / Self-Hosting
type: PropertyValue
value reference: Deployment

GitHub Stars
type: PropertyValue
value reference: Community

HIPAA Compliance
type: PropertyValue
value reference: Security & Compliance

In-App Guidance Tools
type: PropertyValue
value reference: Features

Custom Event Tracking Limit
type: PropertyValue
value reference: Analytics

API Rate Limit (Requests/Minute)
type: PropertyValue
value reference: Developer Features

Feature Experimentation
type: PropertyValue
value reference: Product Features

Setup Time to Production
type: PropertyValue
value reference: Deployment

Starting Annual Price
type: PropertyValue
value reference: Pricing

Code Integration Required
type: PropertyValue
value reference: Implementation

Third-Party Integrations
type: PropertyValue
value reference: Integrations

Target Company Size (Employees)
type: PropertyValue
value reference: Market Fit

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Deployment Model
type: PropertyValue
value reference: Operations

Monthly Event Capacity
type: PropertyValue
value reference: Performance & Scale

In-App Guide Builder
type: PropertyValue
value reference: Engagement Features

Survey & Feedback Tools
type: PropertyValue
value reference: Feedback Collection

Session Recording & Heatmaps
type: PropertyValue
value reference: UX Research

Mobile App Support
type: PropertyValue
value reference: Platform Support