Salesforce dominates CRM market share with 23% globally and superior standalone capabilities, while Dynamics 365 excels for enterprises already invested in Microsoft ecosystems (Office 365, Teams, Power Platform) with tighter integration and lower total cost of ownership for Microsoft-centric organizations.
Microsoft Dynamics 365 vs Salesforce — Side-by-side comparison on A Versus B
Enterprise CRM suite integrated with Microsoft 365 ecosystem, offering Sales, Customer Service, and Field Service modules.
Cloud-native CRM platform with the largest market share, offering Sales Cloud, Service Cloud, Commerce Cloud, and Einstein AI.
Global CRM Market Share (2025). Starting Price (USD/month per user). Microsoft Ecosystem Integration. AppExchange/Marketplace Apps Available. AI Capabilities. Customer Satisfaction (Net Promoter Score). Implementation Time (median)
Choose Salesforce if you need the most comprehensive standalone CRM with the largest ecosystem, strongest AI features, and industry-leading market position regardless of your tech stack. Choose Dynamics 365 if your organization is heavily invested in Microsoft products (Windows, Office 365, Teams, Power Platform) where deep integration reduces friction, training time, and total cost of ownership by 25-35%.
Microsoft Dynamics 365: 17 | Salesforce: 23
Microsoft Dynamics 365: $65 (Sales Professional) | Salesforce: $165 (Sales Cloud Starter)
Microsoft Dynamics 365: 4-5 months | Salesforce: 5-7 months
Microsoft Dynamics 365: 800+ | Salesforce: 7000+
Microsoft Dynamics 365: 2.5 | Salesforce: 8
Microsoft Dynamics 365: Native/Deep | Salesforce: Third-party connectors
Microsoft Dynamics 365: Copilot with Azure OpenAI | Salesforce: Advanced - Einstein AI with predictive forecasting
Microsoft Dynamics 365: Unlimited | Salesforce: Based on licenses + storage SKUs
Microsoft Dynamics 365: $165 | Salesforce: N/A
Microsoft Dynamics 365: 40+ Copilot insights | Salesforce: N/A
Microsoft Dynamics 365: 12 countries | Salesforce: N/A
Microsoft Dynamics 365: 1 option (Azure cloud-only) | Salesforce: N/A
Microsoft Dynamics 365: 15+ deep integrations (Teams, Power BI, Power Automate, Office 365) | Salesforce: N/A
5-Year Total Cost of Ownership (50 users)
Microsoft Dynamics 365: $350-420K | Salesforce: N/A
Microsoft Dynamics 365: 4.4/5 (3,620 reviews) | Salesforce: 86%
Microsoft Dynamics 365: 8.5% | Salesforce: 23%
Microsoft Dynamics 365: $55 | Salesforce: $165
Average Enterprise Implementation Cost (500+ users)
Microsoft Dynamics 365: $2.1M | Salesforce: $4.8M
Microsoft Dynamics 365: 12-24 weeks | Salesforce: 8-12 weeks
Microsoft Dynamics 365: 64% | Salesforce: 78%
Microsoft Dynamics 365: 12 major verticals | Salesforce: 35+ industry-specific clouds
Microsoft Dynamics 365: 2,100+ | Salesforce: 12,000+
Microsoft Dynamics 365: Native (Outlook, Teams, OneDrive, Excel) | Salesforce: Third-party plugins required
Microsoft Dynamics 365: $210-555 | Salesforce: N/A
Microsoft Dynamics 365: 20-40 hours | Salesforce: N/A
Microsoft Dynamics 365: 10,000+ concurrent users | Salesforce: N/A
Microsoft Dynamics 365: Advanced Copilot with predictive insights | Salesforce: Einstein AI with advanced lead scoring, revenue forecasting, and opportunity insights
Microsoft Dynamics 365: Native deep integration (Teams, Excel, Power BI) | Salesforce: N/A
Microsoft Dynamics 365: 12.5% | Salesforce: N/A
Microsoft Dynamics 365: 18-22 integrated modules | Salesforce: N/A
Microsoft Dynamics 365: 3,500+ apps | Salesforce: 7,500+ apps
Microsoft Dynamics 365: 48 | Salesforce: 59
Microsoft Dynamics 365: Copilot (add-on, +$20/user/month) | Salesforce: Einstein AI included in higher tiers
Microsoft Dynamics 365: Native (Teams, Outlook, Power BI, Power Apps) | Salesforce: Via connectors (additional setup required)
Microsoft Dynamics 365: 92% | Salesforce: 95%
Microsoft Dynamics 365: N/A | Salesforce: $165-330
Microsoft Dynamics 365: N/A | Salesforce: $1,250+
Microsoft Dynamics 365: N/A | Salesforce: Enterprise+ (Agentforce)
Microsoft Dynamics 365: N/A | Salesforce: Limited (separate product needed)
Microsoft Dynamics 365: N/A | Salesforce: 9/10
Monthly Cost (50-person team, full suite)
Microsoft Dynamics 365: N/A | Salesforce: $24,000-36,000+
Microsoft Dynamics 365: N/A | Salesforce: Advanced (Agentforce + Data Cloud)
Microsoft Dynamics 365: N/A | Salesforce: 23.4%
Microsoft Dynamics 365: N/A | Salesforce: Unlimited
Microsoft Dynamics 365: N/A | Salesforce: Limited (basic offline)
Microsoft Dynamics 365: N/A | Salesforce: Advanced (Einstein predictive + generative)
Microsoft Dynamics 365: N/A | Salesforce: 30 days
Microsoft Dynamics 365: N/A | Salesforce: $165
Microsoft Dynamics 365: N/A | Salesforce: $500+
Microsoft Dynamics 365: N/A | Salesforce: Good - full-featured but complex
Microsoft Dynamics 365: N/A | Salesforce: Very High - unlimited custom objects and code
Microsoft Dynamics 365: N/A | Salesforce: 5-6
Microsoft Dynamics 365: N/A | Salesforce: $25/month (Starter Suite)
Microsoft Dynamics 365: N/A | Salesforce: $100/month (Pro Suite)
Microsoft Dynamics 365: N/A | Salesforce: Varies by edition
Microsoft Dynamics 365: N/A | Salesforce: 7000+ apps
Microsoft Dynamics 365: N/A | Salesforce: 8-16 weeks
Microsoft Dynamics 365: N/A | Salesforce: Einstein AI in Pro+ tiers
Microsoft Dynamics 365: N/A | Salesforce: iOS, Android, Windows with offline mode
Microsoft Dynamics 365: N/A | Salesforce: 12-24 weeks
Microsoft Dynamics 365: N/A | Salesforce: 68%
Microsoft Dynamics 365: N/A | Salesforce: 100,000
Microsoft Dynamics 365: N/A | Salesforce: 12 months (typical)
Microsoft Dynamics 365: N/A | Salesforce: Yes (Einstein)
Microsoft Dynamics 365: N/A | Salesforce: $2,167-$4,167
Microsoft Dynamics 365: N/A | Salesforce: 6-12 weeks
Microsoft Dynamics 365: N/A | Salesforce: 60-70%
Microsoft Dynamics 365: N/A | Salesforce: Unlimited (enterprise)
Microsoft Dynamics 365: N/A | Salesforce: Full (Apex, JavaScript, REST API)
Microsoft Dynamics 365: N/A | Salesforce: 25+
Microsoft Dynamics 365: N/A | Salesforce: 10,000+
Microsoft Dynamics 365: N/A | Salesforce: 30-60 days
Microsoft Dynamics 365: N/A | Salesforce: ~9 million
Microsoft Dynamics 365: N/A | Salesforce: Advanced (generative AI, revenue intelligence, opportunity insights)
Microsoft Dynamics 365: N/A | Salesforce: Annual commitment typically required
Microsoft Dynamics 365: N/A | Salesforce: 7,000+
Microsoft Dynamics 365: N/A | Salesforce: Einstein AI (Professional+ tier)
Microsoft Dynamics 365: N/A | Salesforce: 40-50 hours per admin
Microsoft Dynamics 365: N/A | Salesforce: 95%+
Microsoft Dynamics 365: N/A | Salesforce: $39,600
Microsoft Dynamics 365: N/A | Salesforce: 2,500+
Microsoft Dynamics 365: N/A | Salesforce: 180+ currencies
Microsoft Dynamics 365: N/A | Salesforce: Full feature parity with desktop
Microsoft Dynamics 365: N/A | Salesforce: 4.4/5 (15,200+ reviews)
Microsoft Dynamics 365: N/A | Salesforce: Apex Code + declarative tools (unlimited)
Microsoft Dynamics 365: N/A | Salesforce: $1,250+ (sales only, marketing separate)
Microsoft Dynamics 365: N/A | Salesforce: 45%
Microsoft Dynamics 365: N/A | Salesforce: 23%
Microsoft Dynamics 365: N/A | Salesforce: 2,000+
Microsoft Dynamics 365: N/A | Salesforce: No (separate $1,250+/month product)
Microsoft Dynamics 365: N/A | Salesforce: Advanced (Apex code, Flow, extensive APIs)
Microsoft Dynamics 365: N/A | Salesforce: 3rd-party AppExchange (6,000+ available)
Microsoft Dynamics 365: N/A | Salesforce: 4-6 months
Microsoft Dynamics 365: N/A | Salesforce: 40-60 hours average
Microsoft Dynamics 365: N/A | Salesforce: 23,000+ enterprises globally
How to choose between Microsoft Dynamics 365 and Salesforce
Compare Microsoft Dynamics 365 vs Salesforce
Microsoft Dynamics 365 vs Salesforce — Structured Comparison Data
Machine-readable comparison dataset for Microsoft Dynamics 365 vs Salesforce. Contains 104 attribute comparisons, 5 FAQ pairs.
Microsoft Dynamics 365 vs Salesforce — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Microsoft Dynamics 365 vs Salesforce.
Which is better for Microsoft 365 users?
Dynamics 365 is significantly better for Microsoft 365 users due to native integration with Teams, Outlook, OneDrive, and Power BI. This eliminates data duplication, reduces training time by 40%, and lowers total cost of ownership. Users can access CRM data directly within Office 365 applications without switching platforms. For non-Microsoft environments, Salesforce's broader ecosystem is superior.
What's the total cost difference over 5 years for 100 users?
For 100 users over 5 years: Dynamics 365 at $65/user/month = $390,000 (before add-ons). Salesforce at $165/user/month = $990,000. Dynamics 365 is 61% cheaper at entry level. However, Salesforce's AppExchange apps and built-in Einstein AI reduce external tool costs by approximately $50,000-100,000 annually, narrowing the gap to 35-45% savings with Dynamics 365 in Microsoft-centric organizations.
Which has better AI capabilities in 2026?
Salesforce's Einstein AI is more mature and included in higher-tier licenses, offering advanced revenue forecasting, lead scoring, and generative summaries. Dynamics 365's Copilot Pro requires a $20/user/month add-on and is newer but rapidly improving. For AI-heavy requirements (predictive analytics, automated customer insights), Salesforce has a 12-18 month advantage. Dynamics 365 is catching up but requires additional investment.
How long does implementation typically take?
Dynamics 365 averages 4-5 months for organizations already using Microsoft 365, due to ecosystem familiarity and pre-configured templates. Salesforce typically takes 5-7 months due to more complex customization requirements. However, these timelines vary: simple deployments can take 2-3 months for both, while enterprise-wide implementations with extensive customization can take 9-12+ months regardless of platform.
Which has more third-party integrations?
Salesforce's AppExchange has 7,500+ pre-built integrations vs. Dynamics 365's 3,500+, giving Salesforce 2.1x more options. However, Dynamics 365 integrates natively with 200+ Microsoft applications and services (Power Platform, Azure, Office 365), which aren't counted in marketplace tallies. For non-Microsoft tools, Salesforce has a clear advantage; for Microsoft-centric stacks, Dynamics 365's native integrations reduce reliance on third-party apps.
How to Choose Between Microsoft Dynamics 365 and Salesforce
Consider: Global CRM Market Share (2025)
Global CRM Market Share (2025): Microsoft Dynamics 365 has 8.5%, while Salesforce has 23%.
Consider: Starting Price (USD/month per user)
Starting Price (USD/month per user): Microsoft Dynamics 365 has $65, while Salesforce has $165.
Consider: Microsoft Ecosystem Integration
Microsoft Ecosystem Integration: Microsoft Dynamics 365 has Native (Office 365, Teams, Power BI), while Salesforce has Requires third-party connectors.
Consider: AppExchange/Marketplace Apps Available
AppExchange/Marketplace Apps Available: Microsoft Dynamics 365 has 3,500+ extensions, while Salesforce has 7,500+ apps.
AI Capabilities: Microsoft Dynamics 365 has Copilot Pro (paid add-on, $20/user/month), while Salesforce has Einstein AI (included in higher tiers).
Consider: Customer Satisfaction (Net Promoter Score)
Customer Satisfaction (Net Promoter Score): Microsoft Dynamics 365 has 48, while Salesforce has 59.
Implementation Time (median): Microsoft Dynamics 365 has 4-5 months, while Salesforce has 5-7 months.