McDonald's vs Wendy's
type: Article
description: McDonald's prioritizes value and AI-driven efficiency with its £3.89 Happy Meal and automated drive-thru technology, while Wendy's emphasizes fresh beef burgers and premium menu items with a £7.99 Biggie Deal. McDonald's operates 40,000+ global locations versus Wendy's 7,000, making McDonald's the larger, more accessible chain.
language: en-US
date published: 2026-05-10T10:33:32.254Z
date created: 2026-05-10T10:33:32.254Z
date modified: 2026-05-10T10:35:03.898Z
content reference time: 2026-05-10T10:35:03.898Z
author: A Versus B
publisher: A Versus B
about: McDonald's
about: Wendy's
abstract: McDonald's prioritizes value and AI-driven efficiency with its £3.89 Happy Meal and automated drive-thru technology, while Wendy's emphasizes fresh beef burgers and premium menu items with a £7.99 Biggie Deal. McDonald's operates 40,000+ global locations versus Wendy's 7,000, making McDonald's the larger, more accessible chain.
text: Signature Value Meal Price. Global Restaurant Count. Beef Source & Freshness. Technology Innovation (2026). Menu Development Strategy. Drive-Thru Speed Focus. Price-to-Quality Perception
conclusion text: Choose McDonald's if you prioritize affordability, speed, and cutting-edge AI-driven convenience—the £3.89 Happy Meal and AI voice-activated drive-thrus make it ideal for budget-conscious families and commuters seeking maximum efficiency. Choose Wendy's if you prefer fresh, never-frozen beef burgers and don't mind paying more for premium quality and innovative menu variety, appealing to customers who value ingredient sourcing over lowest price.
additional property: Global Restaurant Count
  type: PropertyValue
  value: McDonald's: 40,000+ | Wendy's: 7,000+
  value reference: McDonald's
additional property: 2026 Revenue Growth
  type: PropertyValue
  value: McDonald's: +3% | Wendy's: -5%
  value reference: McDonald's
additional property: Beef Freshness
  type: PropertyValue
  value: McDonald's: Frozen patties standard | Wendy's: Never-frozen fresh beef
additional property: Drive-Thru Technology Level
  type: PropertyValue
  value: McDonald's: AI-powered order systems 2026 | Wendy's: Traditional automated systems
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $5-7 | Wendy's: $7-9
  value reference: McDonald's
additional property: Menu Item Customization Options
  type: PropertyValue
  value: McDonald's: Standard options | Wendy's: Extensive customization
additional property: New Restaurant Openings 2026
  type: PropertyValue
  value: McDonald's: Expansion planned | Wendy's: Closing hundreds
additional property: Chicken Sandwich Quality Focus
  type: PropertyValue
  value: McDonald's: Standard offerings | Wendy's: Premium improved recipes 2026
additional property: Number of Global Locations
  type: PropertyValue
  value: McDonald's: 40,000+ | Wendy's: N/A
additional property: Average Chicken Sandwich Price
  type: PropertyValue
  value: McDonald's: $6.99 | Wendy's: N/A
additional property: Operating Days Per Year
  type: PropertyValue
  value: McDonald's: 365 days | Wendy's: N/A
additional property: Menu Item Count
  type: PropertyValue
  value: McDonald's: 80+ items | Wendy's: 40+ items
  value reference: McDonald's
additional property: 2026 New Location Growth Target
  type: PropertyValue
  value: McDonald's: 8,000 | Wendy's: N/A
additional property: Value Meal Price
  type: PropertyValue
  value: McDonald's: £3.89 | Wendy's: £7.99
  value reference: McDonald's
additional property: Chicken Preparation Method
  type: PropertyValue
  value: McDonald's: Frozen patties + fresh beef option | Wendy's: N/A
additional property: Drive-Thru AI Technology
  type: PropertyValue
  value: McDonald's: Voice-activated with AI accuracy scaling | Wendy's: N/A
additional property: Beef Freshness Standard
  type: PropertyValue
  value: McDonald's: Frozen beef (100% beef) | Wendy's: Fresh, never-frozen beef
additional property: Average Customer Transaction Time
  type: PropertyValue
  value: McDonald's: 3.8 minutes | Wendy's: N/A
additional property: New Menu Items Per Year
  type: PropertyValue
  value: McDonald's: 2-3 items | Wendy's: 7 items
  value reference: Wendy's
additional property: Drive-Thru Technology (2026)
  type: PropertyValue
  value: McDonald's: AI voice-activated with accuracy scaling | Wendy's: Digital menu boards, traditional operation
additional property: New Location Expansion (2026)
  type: PropertyValue
  value: McDonald's: 8,000 new locations planned | Wendy's: Incremental expansion, undisclosed target
additional property: Restaurant Design Innovation
  type: PropertyValue
  value: McDonald's: Optimized drive-thru layout | Wendy's: Future Fresh design with blue aesthetic and digital integration
additional property: Price Advantage for Value Seekers
  type: PropertyValue
  value: McDonald's: 105% cheaper than Wendy's | Wendy's: Base comparison point
  value reference: McDonald's
additional property: Global Store Locations
  type: PropertyValue
  value: McDonald's: 3,000+ | Wendy's: N/A
additional property: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value: McDonald's: #1 fries only | Wendy's: N/A
additional property: Annual Operating Days
  type: PropertyValue
  value: McDonald's: 340 days | Wendy's: N/A
additional property: Price Premium vs. Competitor
  type: PropertyValue
  value: McDonald's: baseline | Wendy's: N/A
additional property: 2025 Sales Tier
  type: PropertyValue
  value: McDonald's: Top 3 ($107B trifecta) | Wendy's: N/A
additional property: International Presence
  type: PropertyValue
  value: McDonald's: U.S. only | Wendy's: N/A
additional property: Total Global Locations
  type: PropertyValue
  value: McDonald's: 40,575 | Wendy's: 7,193
  value reference: McDonald's
additional property: Annual Corporate Revenue
  type: PropertyValue
  value: McDonald's: $23.2B | Wendy's: $2.1 billion
  value reference: McDonald's
additional property: Franchisee Average Unit Volume
  type: PropertyValue
  value: McDonald's: $2,900 | Wendy's: N/A
additional property: Initial Franchise Investment
  type: PropertyValue
  value: McDonald's: $1.3 - $2.2 million | Wendy's: N/A
additional property: Big Mac / Whopper Calories
  type: PropertyValue
  value: McDonald's: 563 cal (Big Mac) | Wendy's: N/A
additional property: Global Brand Awareness
  type: PropertyValue
  value: McDonald's: 97% | Wendy's: N/A
additional property: Loyalty Program Members
  type: PropertyValue
  value: McDonald's: 40M+ (McDonald's Rewards) | Wendy's: N/A
additional property: Customization Options
  type: PropertyValue
  value: McDonald's: ~200 menu variations | Wendy's: N/A
additional property: US Restaurant Locations
  type: PropertyValue
  value: McDonald's: 13,000+ | Wendy's: N/A
additional property: Global Market Presence
  type: PropertyValue
  value: McDonald's: 100+ | Wendy's: N/A
additional property: Breakfast Revenue Contribution
  type: PropertyValue
  value: McDonald's: 35% | Wendy's: N/A
additional property: Mobile Loyalty Program Users
  type: PropertyValue
  value: McDonald's: 50M+ | Wendy's: N/A
additional property: Menu Item Categories
  type: PropertyValue
  value: McDonald's: All-day breakfast/lunch/dinner | Wendy's: N/A
additional property: Brand Unaided Awareness (US)
  type: PropertyValue
  value: McDonald's: 69% | Wendy's: N/A
additional property: Average Customer Service Time
  type: PropertyValue
  value: McDonald's: 3-5 | Wendy's: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $8.50-10.50 | Wendy's: $7.49
  value reference: Wendy's
additional property: Menu Customization Level
  type: PropertyValue
  value: McDonald's: 5/10 | Wendy's: N/A
additional property: Countries with Presence
  type: PropertyValue
  value: McDonald's: 100+ countries | Wendy's: N/A
additional property: Digital Ordering Availability
  type: PropertyValue
  value: McDonald's: 80% | Wendy's: N/A
additional property: Global Locations
  type: PropertyValue
  value: McDonald's: 40,275 locations | Wendy's: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/entity/wendy-s
significant link: https://www.aversusb.net/alternatives/wendy-s
significant link: https://www.aversusb.net/api/answer/mcdonalds-vs-wendys
significant link: https://www.aversusb.net/api/v1/schema/mcdonalds-vs-wendys
related link: https://www.aversusb.net/compare/mcdonald-s-vs-wendy-s
related link: https://www.aversusb.net/compare/mcdonald-s-vs-wendy-s)
related link: https://www.aversusb.net/compare/mcdonalds-vs-wendys)
related link: https://www.aversusb.net/compare/chick-fil-a-vs-mcdonalds
related link: https://www.aversusb.net/compare/burger-king-vs-wendys
related link: https://www.aversusb.net/compare/wendys-vs-five-guys
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/dunkin-vs-mcdonalds
teaches: How to choose between McDonald's and Wendy's
genre: Food_and_drink

primaryImage
type: ImageObject
width: 1200
height: 630
caption: McDonald's vs Wendy's — Side-by-side comparison on A Versus B

A Versus B
type: Organization

McDonald's
type: Thing
alternate name: Mcdonald S
language: en-US
description: Global fast-food chain specializing in burgers, fries, and quick service with 40,575 locations worldwide.
image: ImageObject
  caption: McDonald's
subject of: McDonald's vs Wendy's
image: ImageObject
  caption: McDonald's

Wendy's
type: Thing
alternate name: Wendy S
language: en-US
description: North American fast-casual burger chain known for fresh, never-frozen beef and customizable menu items with 7,000 locations.
image: ImageObject
  caption: Wendy's
subject of: McDonald's vs Wendy's
image: ImageObject
  caption: Wendy's

McDonald's vs Wendy's — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for McDonald's vs Wendy's. Contains 118 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: 2026 Revenue Growth
  type: PropertyValue
  value reference: Financial Performance
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Ingredient Quality
variable measured: Drive-Thru Technology Level
  type: PropertyValue
  value reference: Innovation
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Value & Pricing
variable measured: Menu Item Customization Options
  type: PropertyValue
  value reference: Flexibility
variable measured: New Restaurant Openings 2026
  type: PropertyValue
  value reference: Expansion
variable measured: Chicken Sandwich Quality Focus
  type: PropertyValue
  value reference: Product Quality
variable measured: Number of Global Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Chicken Sandwich Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating Days Per Year
  type: PropertyValue
  value reference: Availability
variable measured: Menu Item Count
  type: PropertyValue
  value reference: Variety
variable measured: 2026 New Location Growth Target
  type: PropertyValue
  value reference: Expansion
variable measured: Value Meal Price
  type: PropertyValue
  value reference: Pricing
variable measured: Chicken Preparation Method
  type: PropertyValue
  value reference: Quality Standards
variable measured: Drive-Thru AI Technology
  type: PropertyValue
  value reference: Innovation
variable measured: Beef Freshness Standard
  type: PropertyValue
  value reference: Product Quality
variable measured: Average Customer Transaction Time
  type: PropertyValue
  value reference: Efficiency
variable measured: New Menu Items Per Year
  type: PropertyValue
  value reference: Menu Innovation
variable measured: Drive-Thru Technology (2026)
  type: PropertyValue
  value reference: Technology & Innovation
variable measured: New Location Expansion (2026)
  type: PropertyValue
  value reference: Growth & Expansion
variable measured: Restaurant Design Innovation
  type: PropertyValue
  value reference: Brand Experience
variable measured: Price Advantage for Value Seekers
  type: PropertyValue
  value reference: Pricing Comparison
variable measured: Global Store Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value reference: Quality Perception
variable measured: Annual Operating Days
  type: PropertyValue
  value reference: Availability
variable measured: Price Premium vs. Competitor
  type: PropertyValue
  value reference: Pricing
variable measured: 2025 Sales Tier
  type: PropertyValue
  value reference: Business Performance
variable measured: International Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Total Global Locations
  type: PropertyValue
  value reference: Scale
variable measured: Annual Corporate Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
  type: PropertyValue
  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
  type: PropertyValue
  value reference: Marketing
variable measured: Loyalty Program Members
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Customization Options
  type: PropertyValue
  value reference: Menu Flexibility
variable measured: US Restaurant Locations
  type: PropertyValue
  value reference: Availability
variable measured: Global Market Presence
  type: PropertyValue
  value reference: Distribution
variable measured: Breakfast Revenue Contribution
  type: PropertyValue
  value reference: Revenue Mix
variable measured: Mobile Loyalty Program Users
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Menu Item Categories
  type: PropertyValue
  value reference: Product Offering
variable measured: Brand Unaided Awareness (US)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Average Customer Service Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Pricing
variable measured: Menu Customization Level
  type: PropertyValue
  value reference: Flexibility
variable measured: Countries with Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Digital Ordering Availability
  type: PropertyValue
  value reference: Technology Integration
variable measured: Global Locations
  type: PropertyValue
  value reference: Market Reach
variable measured: Annual System-Wide Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Transaction Time
  type: PropertyValue
  value reference: Service
variable measured: Average Check Size
  type: PropertyValue
  value reference: Revenue Per Transaction
variable measured: US Brand Awareness (Unaided)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Gen Z Customer Preference
  type: PropertyValue
  value reference: Demographic Appeal
variable measured: Total Global Restaurants
  type: PropertyValue
  value reference: Operations
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume (AUV)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Countries of Operation
  type: PropertyValue
  value reference: Scale
variable measured: Signature Burger Price (USD)
  type: PropertyValue
  value reference: Pricing
variable measured: Average Service Time
variable measured: Franchise Startup Cost
variable measured: Annual Global Revenue
variable measured: Total Global Restaurant Count
variable measured: Mobile App Daily Active Users
variable measured: Franchise Startup Investment Range
variable measured: Breakfast Menu Item Count
variable measured: Primary Burger Cooking Method
variable measured: Global Brand Awareness (Unaided)
is based on: https://www.aversusb.net/compare/mcdonalds-vs-wendys

McDonald's vs Wendy's — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for McDonald's vs Wendy's.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Availability
has defined term: Pricing
has defined term: Variety
has defined term: Quality Standards
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Scale
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Menu Flexibility
has defined term: Distribution
has defined term: Revenue Mix
has defined term: Product Offering
has defined term: Brand Strength
has defined term: Operational Efficiency
has defined term: Technology Integration
has defined term: Market Reach
has defined term: Service
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Operations
has defined term: Speed & Efficiency
has defined term: Financial
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Business
has defined term: Customer Satisfaction
has defined term: Menu
has defined term: Location Profitability
has defined term: Service Hours
has defined term: Quality
has defined term: Price
has defined term: Convenience
has defined term: Technology
has defined term: Service Quality
has defined term: Product Variety
has defined term: Cost
has defined term: Preparation
has defined term: Menu Items
has defined term: Experience
has defined term: Value
has defined term: Service Speed
has defined term: Product
has defined term: Customer Experience
has defined term: Ingredients
has defined term: Digital Innovation
has defined term: Product Diversity

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Menu Flexibility
type: DefinedTerm
term code: menu-flexibility
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Distribution
type: DefinedTerm
term code: distribution
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Speed & Efficiency
type: DefinedTerm
term code: speed-&-efficiency
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Business
type: DefinedTerm
term code: business
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Product Variety
type: DefinedTerm
term code: product-variety
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Preparation
type: DefinedTerm
term code: preparation
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Menu Items
type: DefinedTerm
term code: menu-items
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Experience
type: DefinedTerm
term code: experience
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Service Speed
type: DefinedTerm
term code: service-speed
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Product
type: DefinedTerm
term code: product
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Ingredients
type: DefinedTerm
term code: ingredients
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Digital Innovation
type: DefinedTerm
term code: digital-innovation
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

Product Diversity
type: DefinedTerm
term code: product-diversity
in defined term set: McDonald's vs Wendy's — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-05-10T10:35:03.898Z
author: A Versus B
publisher: A Versus B
is part of: mcdonalds-vs-wendys
main entity: Which chain offers the better value for money in 2026?
  type: Question
  accepted answer: Answer
    text: McDonald's delivers superior value with its £3.89 Happy Meal versus Wendy's £7.99 Biggie Deal—a 105% price difference. McDonald's meal includes a burger, four nuggets, fries, and drink, making it ideal for budget-conscious families. Wendy's justifies higher pricing through fresh, never-frozen beef and premium ingredients, suiting customers prioritizing quality over cost.
    language: en-US
main entity: Does McDonald's use fresh beef like Wendy's?
  type: Question
  accepted answer: Answer
    text: No. McDonald's uses pre-cooked, frozen beef patties prepared in centralized facilities, while Wendy's sources fresh, never-frozen beef that's cooked to order. This fundamental difference affects taste perception, with Wendy's positioning itself as the premium alternative for beef quality, though McDonald's consistency appeals to customers seeking predictable flavor profiles.
    language: en-US
main entity: What technology updates are coming to each chain in 2026?
  type: Question
  accepted answer: Answer
    text: McDonald's is implementing AI voice-activated drive-thru systems with accuracy scaling across 8,000 new locations to eliminate order errors and improve speed. Wendy's is launching its Future Fresh restaurant design featuring bright blue aesthetics and integrated digital menu ordering, prioritizing in-restaurant ambiance and ordering convenience over drive-thru automation.
    language: en-US
main entity: Which chain has more innovative menu options?
  type: Question
  accepted answer: Answer
    text: Wendy's introduces seven new menu items annually, including seasonal offerings like spring 2026's four spicy items, three beverages, and Frosty Fusion innovation. McDonald's maintains a more standardized global menu with limited regional variation, prioritizing operational consistency over frequent menu rotation. Wendy's appeals to adventurous diners; McDonald's to those preferring familiar staples.
    language: en-US
main entity: Which chain is more accessible by location?
  type: Question
  accepted answer: Answer
    text: McDonald's operates 40,000+ locations globally versus Wendy's 7,000+, making McDonald's approximately 5.7 times more accessible. McDonald's 2026 expansion of 8,000 new locations further widens the gap. For international travelers and those in rural areas, McDonald's ubiquity provides unmatched convenience, while Wendy's availability remains concentrated in select regions.
    language: en-US

How to Choose Between McDonald's and Wendy's
type: HowTo
description: McDonald's prioritizes value and AI-driven efficiency with its £3.89 Happy Meal and automated drive-thru technology, while Wendy's emphasizes fresh beef burgers and premium menu items with a £7.99 Biggie Deal. McDonald's operates 40,000+ global locations versus Wendy's 7,000, making McDonald's the larger, more accessible chain.
language: en-US
total time: PT3M
step: Consider: Signature Value Meal Price
step: Consider: Global Restaurant Count
step: Consider: Beef Source & Freshness
step: Consider: Technology Innovation (2026)
step: Consider: Menu Development Strategy
step: Consider: Drive-Thru Speed Focus
step: Consider: Price-to-Quality Perception
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose McDonald's if you prioritize affordability, speed, and cutting-edge AI-driven convenience—the £3.89 Happy Meal and AI voice-activated drive-thrus make it ideal for budget-conscious families and commuters seeking maximum efficiency. Choose Wendy's if you prefer fresh, never-frozen beef burgers and don't mind paying more for premium quality and innovative menu variety, appealing to customers who value ingredient sourcing over lowest price.

Consider: Signature Value Meal Price
type: HowToStep
position: 1
text: Signature Value Meal Price: McDonald's has £3.89 Happy Meal, while Wendy's has £7.99 Biggie Deal.

Consider: Global Restaurant Count
type: HowToStep
position: 2
text: Global Restaurant Count: McDonald's has 40,000+ locations, while Wendy's has 7,000+ locations.

Consider: Beef Source & Freshness
type: HowToStep
position: 3
text: Beef Source & Freshness: McDonald's has Pre-cooked, frozen patties, while Wendy's has Fresh, never frozen beef.

Consider: Technology Innovation (2026)
type: HowToStep
position: 4
text: Technology Innovation (2026): McDonald's has AI voice-activated drive-thru with accuracy scaling, while Wendy's has Future Fresh restaurant redesign with digital ordering.

Consider: Menu Development Strategy
type: HowToStep
position: 5
text: Menu Development Strategy: McDonald's has Standardized global menu with limited regional variation, while Wendy's has Seven new spring items annually including spicy and Frosty innovations.

Consider: Drive-Thru Speed Focus
type: HowToStep
position: 6
text: Drive-Thru Speed Focus: McDonald's has 8,000 new locations with optimized drive-thru design (2026), while Wendy's has Traditional drive-thru experience with same operational model.

Consider: Price-to-Quality Perception
type: HowToStep
position: 7
text: Price-to-Quality Perception: McDonald's has Maximum value, budget-friendly positioning, while Wendy's has Premium ingredients justifying higher pricing.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: McDonald's vs Wendy's
review body: McDonald's prioritizes value and AI-driven efficiency with its £3.89 Happy Meal and automated drive-thru technology, while Wendy's emphasizes fresh beef burgers and premium menu items with a £7.99 Biggie Deal. McDonald's operates 40,000+ global locations versus Wendy's 7,000, making McDonald's the larger, more accessible chain.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: McDonald's vs Wendy's

Annual System-Wide Revenue
type: PropertyValue
value: McDonald's: $23.2 billion | Wendy's: N/A

Average Unit Volume
type: PropertyValue
value: McDonald's: $2.8 million | Wendy's: N/A

Average Transaction Time
type: PropertyValue
value: McDonald's: 4-5 | Wendy's: N/A

Average Check Size
type: PropertyValue
value: McDonald's: $9.42 | Wendy's: N/A

US Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 93% of US consumers | Wendy's: N/A

Gen Z Customer Preference
type: PropertyValue
value: McDonald's: 28% of customer base | Wendy's: N/A

Total Global Restaurants
type: PropertyValue
value: McDonald's: 40,575 | Wendy's: N/A

Annual Revenue
type: PropertyValue
value: McDonald's: $23.2B (2024) | Wendy's: $2.1B (2024)
value reference: McDonald's

Average Unit Volume (AUV)
type: PropertyValue
value: McDonald's: $2,700 | Wendy's: N/A

Countries of Operation
type: PropertyValue
value: McDonald's: 100+ | Wendy's: N/A

Signature Burger Price (USD)
type: PropertyValue
value: McDonald's: $5.99 (Big Mac) | Wendy's: N/A

Average Service Time
type: PropertyValue
value: McDonald's: 3-4 minutes | Wendy's: N/A

Franchise Startup Cost
type: PropertyValue
value: McDonald's: $1,000-$2,300 | Wendy's: N/A

Annual Global Revenue
type: PropertyValue
value: McDonald's: $23.2 billion | Wendy's: N/A

Total Global Restaurant Count
type: PropertyValue
value: McDonald's: 40,275 | Wendy's: N/A

Mobile App Daily Active Users
type: PropertyValue
value: McDonald's: 28M DAU | Wendy's: N/A

Franchise Startup Investment Range
type: PropertyValue
value: McDonald's: $1.6M - $2.3M | Wendy's: N/A

Breakfast Menu Item Count
type: PropertyValue
value: McDonald's: 12+ items | Wendy's: N/A

Primary Burger Cooking Method
type: PropertyValue
value: McDonald's: Griddle-cooked (consistent) | Wendy's: N/A

Global Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 97% | Wendy's: N/A

Number of Locations Worldwide
type: PropertyValue
value: McDonald's: 40,576 | Wendy's: N/A

Annual Revenue (2024)
type: PropertyValue
value: McDonald's: $23.2B | Wendy's: N/A

Average Menu Item Price
type: PropertyValue
value: McDonald's: $9.75 | Wendy's: N/A

Average Google Review Rating
type: PropertyValue
value: McDonald's: 3.8 | Wendy's: N/A

Breakfast Menu Items
type: PropertyValue
value: McDonald's: 15+ | Wendy's: N/A

Locations Open Past Midnight
type: PropertyValue
value: McDonald's: 62% | Wendy's: N/A

Mobile App Loyalty Members
type: PropertyValue
value: McDonald's: 40+ (McDonald's Rewards) | Wendy's: N/A

Global Restaurant Locations
type: PropertyValue
value: McDonald's: 40,575 | Wendy's: 7,000
value reference: McDonald's

Average Unit Volume Per Location
type: PropertyValue
value: McDonald's: $2.7M | Wendy's: $3.2M
value reference: Wendy's

Market Capitalization
type: PropertyValue
value: McDonald's: $195B | Wendy's: $8.2B
value reference: McDonald's

Brand Recognition (Global)
type: PropertyValue
value: McDonald's: 68% | Wendy's: 31%
value reference: McDonald's

Breakfast Availability Hours
type: PropertyValue
value: McDonald's: 24 hours (all-day breakfast) | Wendy's: 4.5 hours (6AM-10:30AM typical)
value reference: McDonald's

Social Media Followers (Twitter/X)
type: PropertyValue
value: McDonald's: 26.3M | Wendy's: 8.2M
value reference: McDonald's

US Location Count
type: PropertyValue
value: McDonald's: 13,573 | Wendy's: N/A

Customer Satisfaction (ACSI)
type: PropertyValue
value: McDonald's: 74 | Wendy's: N/A

Chicken Sandwich Price
type: PropertyValue
value: McDonald's: $6.79 | Wendy's: N/A

Drive-Thru Speed
type: PropertyValue
value: McDonald's: 5.8 min | Wendy's: N/A

Menu Items Available
type: PropertyValue
value: McDonald's: 150+ items | Wendy's: N/A

Global Countries Served
type: PropertyValue
value: McDonald's: 100+ | Wendy's: N/A

Average Employee Wage
type: PropertyValue
value: McDonald's: $13.50 | Wendy's: N/A

Average Beverage Customization Options
type: PropertyValue
value: McDonald's: 12 | Wendy's: N/A

Average Transaction Cost
type: PropertyValue
value: McDonald's: $10-14 | Wendy's: N/A

Mobile App Order Penetration
type: PropertyValue
value: McDonald's: 29% | Wendy's: N/A

Number of Locations
type: PropertyValue
value: McDonald's: 40,275 | Wendy's: N/A

Brand Value Ranking
type: PropertyValue
value: McDonald's: $196.5 billion | Wendy's: N/A

Signature Burger Calories
type: PropertyValue
value: McDonald's: 550 (Big Mac) | Wendy's: N/A

Average Order Fulfillment Time
type: PropertyValue
value: McDonald's: 3-4 minutes | Wendy's: 5-7 minutes
value reference: McDonald's

Beef Quality Grade
type: PropertyValue
value: McDonald's: Frozen beef patties | Wendy's: Fresh, never-frozen beef

Menu Customization Options
type: PropertyValue
value: McDonald's: Limited (15-20 burger variations) | Wendy's: Extensive (40+ custom combinations)
value reference: Wendy's

International Country Presence
type: PropertyValue
value: McDonald's: 150+ countries | Wendy's: 6 countries (NA-focused)
value reference: McDonald's

Average Burger Calorie Content
type: PropertyValue
value: McDonald's: 550 cal (Big Mac) | Wendy's: 480 cal (Dave's Single)
value reference: Wendy's

Standard Meal Deal Price (UK)
type: PropertyValue
value: McDonald's: N/A | Wendy's: £7.99

Price Difference
type: PropertyValue
value: McDonald's: N/A | Wendy's: —

Beef Freshness
type: PropertyValue
value: McDonald's: N/A | Wendy's: Never-frozen fresh beef

Signature Burger Flame-Grill Time
type: PropertyValue
value: McDonald's: N/A | Wendy's: ~25 seconds per Dave's Single

Core Menu Dessert Innovation (2026)
type: PropertyValue
value: McDonald's: N/A | Wendy's: Cookie Dough Frosty Fusion (new core item)

Restaurant Design Update
type: PropertyValue
value: McDonald's: N/A | Wendy's: Future Fresh design (2026) with digital ordering

Meal Deal Customization Options
type: PropertyValue
value: McDonald's: N/A | Wendy's: 2-3 burger options at £7.99

Average Wait Time
type: PropertyValue
value: McDonald's: N/A | Wendy's: 5-7 minutes

Customization Options per Burger
type: PropertyValue
value: McDonald's: N/A | Wendy's: 3-4 toppings

US Locations
type: PropertyValue
value: McDonald's: N/A | Wendy's: 5,800+

Customer Satisfaction Rating
type: PropertyValue
value: McDonald's: N/A | Wendy's: 76%

Beef Sourcing Quality
type: PropertyValue
value: McDonald's: N/A | Wendy's: Conventional sourced

Average Meal Cost (Burger + Fries + Drink)
type: PropertyValue
value: McDonald's: N/A | Wendy's: $11.49

Customer Satisfaction Score
type: PropertyValue
value: McDonald's: N/A | Wendy's: 79

Drive-Thru Average Transaction Time
type: PropertyValue
value: McDonald's: N/A | Wendy's: 3.8 minutes

Digital/Online Sales Percentage
type: PropertyValue
value: McDonald's: N/A | Wendy's: 28%

Menu Variety
type: PropertyValue
value: McDonald's: N/A | Wendy's: 80+ items

Beef Quality Standard
type: PropertyValue
value: McDonald's: N/A | Wendy's: Never-frozen fresh beef

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

McDonald's — Wikipedia
type: CreativeWork

Wendy's — Wikipedia
type: CreativeWork

Compare McDonald's vs Wendy's
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/mcdonalds-vs-wendys
object: McDonald's
object: Wendy's

Average Service Time
type: PropertyValue
value reference: Speed & Efficiency

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Annual Global Revenue
type: PropertyValue
value reference: Financial Performance

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Business

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Location Profitability

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

US Location Count
type: PropertyValue
value reference: Availability

Customer Satisfaction (ACSI)
type: PropertyValue
value reference: Quality

Chicken Sandwich Price
type: PropertyValue
value reference: Price

Drive-Thru Speed
type: PropertyValue
value reference: Convenience

Menu Items Available
type: PropertyValue
value reference: Variety

Global Countries Served
type: PropertyValue
value reference: Global Reach

Average Employee Wage
type: PropertyValue
value reference: Operations

Average Beverage Customization Options
type: PropertyValue
value reference: Menu

Average Transaction Cost
type: PropertyValue
value reference: Pricing

Mobile App Order Penetration
type: PropertyValue
value reference: Technology

Number of Locations
type: PropertyValue
value reference: Market Reach

Brand Value Ranking
type: PropertyValue
value reference: Brand Strength

Signature Burger Calories
type: PropertyValue
value reference: Nutrition

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

Menu Customization Options
type: PropertyValue
value reference: Product Variety

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition

Standard Meal Deal Price (UK)
type: PropertyValue
value reference: Pricing

Price Difference
type: PropertyValue
value reference: Cost

Beef Freshness
type: PropertyValue
value reference: Quality

Signature Burger Flame-Grill Time
type: PropertyValue
value reference: Preparation

Core Menu Dessert Innovation (2026)
type: PropertyValue
value reference: Menu Items

Restaurant Design Update
type: PropertyValue
value reference: Experience

Meal Deal Customization Options
type: PropertyValue
value reference: Value

Average Wait Time
type: PropertyValue
value reference: Service Speed

Customization Options per Burger
type: PropertyValue
value reference: Product

US Locations
type: PropertyValue
value reference: Accessibility

Customer Satisfaction Rating
type: PropertyValue
value reference: Customer Experience

Beef Sourcing Quality
type: PropertyValue
value reference: Ingredients

Average Meal Cost (Burger + Fries + Drink)
type: PropertyValue
value reference: Pricing

Customer Satisfaction Score
type: PropertyValue
value reference: Customer Experience

Drive-Thru Average Transaction Time
type: PropertyValue
value reference: Operational Efficiency

Digital/Online Sales Percentage
type: PropertyValue
value reference: Digital Innovation

Menu Variety
type: PropertyValue
value reference: Product Diversity

Beef Quality Standard
type: PropertyValue
value reference: Ingredient Quality