McDonald's vs Taco Bell
type: Article
description: McDonald's is the world's largest fast-food chain by revenue ($23.2B annually) with a focus on burgers and breakfast, while Taco Bell leads the Mexican-inspired QSR segment with $2.3B in US sales and lower average meal costs. McDonald's has broader global presence in 100+ countries, while Taco Bell dominates value-focused dining in North America.
language: en-US
date published: 2026-07-08T15:25:56.087Z
date created: 2026-07-08T15:25:56.087Z
date modified: 2026-07-08T15:25:56.138Z
content reference time: 2026-07-08T15:25:56.138Z
author: A Versus B
publisher: A Versus B
about: McDonald's
about: Taco Bell
abstract: McDonald's is the world's largest fast-food chain by revenue ($23.2B annually) with a focus on burgers and breakfast, while Taco Bell leads the Mexican-inspired QSR segment with $2.3B in US sales and lower average meal costs. McDonald's has broader global presence in 100+ countries, while Taco Bell dominates value-focused dining in North America.
text: Global Revenue (Annual). Number of Locations Worldwide. Average Meal Cost (US). Menu Diversity. Calorie Range (Typical Meal). Countries of Operation. Customer Satisfaction Score (2025)
conclusion text: Choose McDonald's if you prioritize global consistency, breakfast options, or international travel convenience—it dominates worldwide with proven operational excellence. Choose Taco Bell if you seek innovative Mexican-inspired cuisine, lower meal prices, higher customer satisfaction ratings, and value-focused dining with late-night availability in North America.
additional property: Global Restaurant Count
  type: PropertyValue
  value: McDonald's: 40,000+ | Taco Bell: N/A
additional property: 2026 Revenue Growth
  type: PropertyValue
  value: McDonald's: +3% | Taco Bell: N/A
additional property: Beef Freshness
  type: PropertyValue
  value: McDonald's: Frozen patties standard | Taco Bell: N/A
additional property: Drive-Thru Technology Level
  type: PropertyValue
  value: McDonald's: AI-powered order systems 2026 | Taco Bell: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $5-7 | Taco Bell: N/A
additional property: Menu Item Customization Options
  type: PropertyValue
  value: McDonald's: Standard options | Taco Bell: N/A
additional property: New Restaurant Openings 2026
  type: PropertyValue
  value: McDonald's: Expansion planned | Taco Bell: N/A
additional property: Chicken Sandwich Quality Focus
  type: PropertyValue
  value: McDonald's: Standard offerings | Taco Bell: N/A
additional property: Number of Global Locations
  type: PropertyValue
  value: McDonald's: 40,000+ | Taco Bell: N/A
additional property: Average Chicken Sandwich Price
  type: PropertyValue
  value: McDonald's: $6.99 | Taco Bell: N/A
additional property: Operating Days Per Year
  type: PropertyValue
  value: McDonald's: 365 days | Taco Bell: N/A
additional property: 2026 New Location Growth Target
  type: PropertyValue
  value: McDonald's: 8,000 | Taco Bell: N/A
additional property: Value Meal Price
  type: PropertyValue
  value: McDonald's: £3.89 | Taco Bell: N/A
additional property: Chicken Preparation Method
  type: PropertyValue
  value: McDonald's: Frozen patties + fresh beef option | Taco Bell: N/A
additional property: Drive-Thru AI Technology
  type: PropertyValue
  value: McDonald's: Voice-activated with AI accuracy scaling | Taco Bell: N/A
additional property: Beef Freshness Standard
  type: PropertyValue
  value: McDonald's: Frozen beef (100% beef) | Taco Bell: N/A
additional property: Average Customer Transaction Time
  type: PropertyValue
  value: McDonald's: 3.8 minutes | Taco Bell: N/A
additional property: New Menu Items Per Year
  type: PropertyValue
  value: McDonald's: 2-3 items | Taco Bell: N/A
additional property: Drive-Thru Technology (2026)
  type: PropertyValue
  value: McDonald's: AI voice-activated with accuracy scaling | Taco Bell: N/A
additional property: New Location Expansion (2026)
  type: PropertyValue
  value: McDonald's: 8,000 new locations planned | Taco Bell: N/A
additional property: Restaurant Design Innovation
  type: PropertyValue
  value: McDonald's: Optimized drive-thru layout | Taco Bell: N/A
additional property: Price Advantage for Value Seekers
  type: PropertyValue
  value: McDonald's: 105% cheaper than Wendy's | Taco Bell: N/A
additional property: Global Store Locations
  type: PropertyValue
  value: McDonald's: 3,000+ | Taco Bell: N/A
additional property: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value: McDonald's: #1 fries only | Taco Bell: N/A
additional property: Annual Operating Days
  type: PropertyValue
  value: McDonald's: 340 days | Taco Bell: N/A
additional property: Price Premium vs. Competitor
  type: PropertyValue
  value: McDonald's: baseline | Taco Bell: N/A
additional property: 2025 Sales Tier
  type: PropertyValue
  value: McDonald's: Top 3 ($107B trifecta) | Taco Bell: N/A
additional property: International Presence
  type: PropertyValue
  value: McDonald's: U.S. only | Taco Bell: N/A
additional property: Total Global Locations
  type: PropertyValue
  value: McDonald's: 40,575 | Taco Bell: N/A
additional property: Annual Corporate Revenue
  type: PropertyValue
  value: McDonald's: $23.2B | Taco Bell: N/A
additional property: Franchisee Average Unit Volume
  type: PropertyValue
  value: McDonald's: $2,900 | Taco Bell: N/A
additional property: Initial Franchise Investment
  type: PropertyValue
  value: McDonald's: $1.3 - $2.2 million | Taco Bell: $0.3 - $0.8 million
  value reference: Taco Bell
additional property: Big Mac / Whopper Calories
  type: PropertyValue
  value: McDonald's: 563 cal (Big Mac) | Taco Bell: N/A
additional property: Global Brand Awareness
  type: PropertyValue
  value: McDonald's: 97% | Taco Bell: N/A
additional property: Loyalty Program Members
  type: PropertyValue
  value: McDonald's: 40M+ (McDonald's Rewards) | Taco Bell: N/A
additional property: Customization Options
  type: PropertyValue
  value: McDonald's: ~200 menu variations | Taco Bell: 12 per item
  value reference: McDonald's
additional property: US Restaurant Locations
  type: PropertyValue
  value: McDonald's: 13,000+ | Taco Bell: 8,047
  value reference: McDonald's
additional property: Global Market Presence
  type: PropertyValue
  value: McDonald's: 100+ | Taco Bell: N/A
additional property: Breakfast Revenue Contribution
  type: PropertyValue
  value: McDonald's: 35% | Taco Bell: N/A
additional property: Mobile Loyalty Program Users
  type: PropertyValue
  value: McDonald's: 50M+ | Taco Bell: N/A
additional property: Menu Item Categories
  type: PropertyValue
  value: McDonald's: All-day breakfast/lunch/dinner | Taco Bell: N/A
additional property: Brand Unaided Awareness (US)
  type: PropertyValue
  value: McDonald's: 69% | Taco Bell: N/A
additional property: Average Customer Service Time
  type: PropertyValue
  value: McDonald's: 3-5 | Taco Bell: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $8.50-10.50 | Taco Bell: N/A
additional property: Menu Customization Level
  type: PropertyValue
  value: McDonald's: 5/10 | Taco Bell: N/A
additional property: Countries with Presence
  type: PropertyValue
  value: McDonald's: 100+ countries | Taco Bell: 3-5
  value reference: McDonald's
additional property: Digital Ordering Availability
  type: PropertyValue
  value: McDonald's: 80% | Taco Bell: N/A
additional property: Global Locations
  type: PropertyValue
  value: McDonald's: 40,275 locations | Taco Bell: 8,647 locations
  value reference: McDonald's
additional property: Annual System-Wide Revenue
  type: PropertyValue
  value: McDonald's: $23.2 billion | Taco Bell: $4.1 billion
  value reference: McDonald's
interactivity type: active
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/entity/taco-bell
significant link: https://www.aversusb.net/alternatives/taco-bell
significant link: https://www.aversusb.net/api/answer/mcdonalds-vs-taco-bell))
significant link: https://www.aversusb.net/api/v1/schema/mcdonalds-vs-taco-bell))
related link: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell
related link: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell)
related link: https://www.aversusb.net/compare/chick-fil-a-vs-mcdonalds
related link: https://www.aversusb.net/compare/mcdonalds-vs-wendys
related link: https://www.aversusb.net/compare/mcdonald-s-vs-wendy-s
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/dunkin-vs-mcdonalds
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds
teaches: How to choose between McDonald's and Taco Bell
genre: Food_and_drink

primaryImage
type: ImageObject
width: 1200
height: 630
caption: McDonald's vs Taco Bell — Side-by-side comparison on A Versus B

A Versus B
type: Organization

McDonald's
type: Thing
alternate name: Mcdonald S
language: en-US
description: World's largest fast-food chain by revenue, known for consistency and low prices
image: ImageObject
  caption: McDonald's
subject of: McDonald's vs Taco Bell
image: ImageObject
  caption: McDonald's

Taco Bell
type: Organization
alternate name: TB
language: en-US
description: Leading Mexican-inspired quick-service restaurant chain known for customizable menu and value pricing.
image: ImageObject
  caption: Taco Bell
subject of: McDonald's vs Taco Bell
image: ImageObject
  caption: Taco Bell

McDonald's vs Taco Bell — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for McDonald's vs Taco Bell. Contains 129 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: 2026 Revenue Growth
  type: PropertyValue
  value reference: Financial Performance
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Ingredient Quality
variable measured: Drive-Thru Technology Level
  type: PropertyValue
  value reference: Innovation
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Value & Pricing
variable measured: Menu Item Customization Options
  type: PropertyValue
  value reference: Flexibility
variable measured: New Restaurant Openings 2026
  type: PropertyValue
  value reference: Expansion
variable measured: Chicken Sandwich Quality Focus
  type: PropertyValue
  value reference: Product Quality
variable measured: Number of Global Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Chicken Sandwich Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating Days Per Year
  type: PropertyValue
  value reference: Availability
variable measured: 2026 New Location Growth Target
  type: PropertyValue
  value reference: Expansion
variable measured: Value Meal Price
  type: PropertyValue
  value reference: Pricing
variable measured: Chicken Preparation Method
  type: PropertyValue
  value reference: Quality Standards
variable measured: Drive-Thru AI Technology
  type: PropertyValue
  value reference: Innovation
variable measured: Beef Freshness Standard
  type: PropertyValue
  value reference: Product Quality
variable measured: Average Customer Transaction Time
  type: PropertyValue
  value reference: Efficiency
variable measured: New Menu Items Per Year
  type: PropertyValue
  value reference: Menu Innovation
variable measured: Drive-Thru Technology (2026)
  type: PropertyValue
  value reference: Technology & Innovation
variable measured: New Location Expansion (2026)
  type: PropertyValue
  value reference: Growth & Expansion
variable measured: Restaurant Design Innovation
  type: PropertyValue
  value reference: Brand Experience
variable measured: Price Advantage for Value Seekers
  type: PropertyValue
  value reference: Pricing Comparison
variable measured: Global Store Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value reference: Quality Perception
variable measured: Annual Operating Days
  type: PropertyValue
  value reference: Availability
variable measured: Price Premium vs. Competitor
  type: PropertyValue
  value reference: Pricing
variable measured: 2025 Sales Tier
  type: PropertyValue
  value reference: Business Performance
variable measured: International Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Total Global Locations
  type: PropertyValue
  value reference: Scale
variable measured: Annual Corporate Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
  type: PropertyValue
  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
  type: PropertyValue
  value reference: Marketing
variable measured: Loyalty Program Members
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Customization Options
  type: PropertyValue
  value reference: Features
variable measured: US Restaurant Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Global Market Presence
  type: PropertyValue
  value reference: Distribution
variable measured: Breakfast Revenue Contribution
  type: PropertyValue
  value reference: Revenue Mix
variable measured: Mobile Loyalty Program Users
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Menu Item Categories
  type: PropertyValue
  value reference: Product Offering
variable measured: Brand Unaided Awareness (US)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Average Customer Service Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Pricing
variable measured: Menu Customization Level
  type: PropertyValue
  value reference: Flexibility
variable measured: Countries with Presence
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Digital Ordering Availability
  type: PropertyValue
  value reference: Technology Integration
variable measured: Global Locations
  type: PropertyValue
  value reference: Market Reach
variable measured: Annual System-Wide Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Transaction Time
  type: PropertyValue
  value reference: Service
variable measured: Average Check Size
  type: PropertyValue
  value reference: Revenue Per Transaction
variable measured: US Brand Awareness (Unaided)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Gen Z Customer Preference
  type: PropertyValue
  value reference: Demographic Appeal
variable measured: Total Global Restaurants
  type: PropertyValue
  value reference: Operations
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume (AUV)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Countries of Operation
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Signature Burger Price (USD)
  type: PropertyValue
  value reference: Pricing
variable measured: Average Service Time
  type: PropertyValue
  value reference: Convenience
variable measured: Franchise Startup Cost
variable measured: Total Global Restaurant Count
variable measured: Mobile App Daily Active Users
variable measured: Franchise Startup Investment Range
variable measured: Breakfast Menu Item Count
variable measured: Primary Burger Cooking Method
variable measured: Global Brand Awareness (Unaided)
variable measured: Number of Locations Worldwide
variable measured: Annual Revenue (2024)
is based on: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell))

McDonald's vs Taco Bell — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for McDonald's vs Taco Bell.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Availability
has defined term: Pricing
has defined term: Quality Standards
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Scale
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Features
has defined term: Distribution
has defined term: Revenue Mix
has defined term: Product Offering
has defined term: Brand Strength
has defined term: Operational Efficiency
has defined term: Technology Integration
has defined term: Market Reach
has defined term: Service
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Operations
has defined term: Convenience
has defined term: Financial
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Market Performance
has defined term: Customer Satisfaction
has defined term: Menu
has defined term: Location Profitability
has defined term: Service Hours
has defined term: Quality
has defined term: Price
has defined term: Variety
has defined term: Technology
has defined term: Service Quality
has defined term: Size & Scale
has defined term: Quality & Experience
has defined term: Employment
has defined term: Market Presence
has defined term: Product Range
has defined term: Customer Experience
has defined term: Service Efficiency
has defined term: Cooking Method
has defined term: Product Flexibility
has defined term: Product Specifications
has defined term: Corporate
has defined term: Nutrition & Health

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Distribution
type: DefinedTerm
term code: distribution
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Market Performance
type: DefinedTerm
term code: market-performance
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Size & Scale
type: DefinedTerm
term code: size-&-scale
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality & Experience
type: DefinedTerm
term code: quality-&-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Employment
type: DefinedTerm
term code: employment
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Range
type: DefinedTerm
term code: product-range
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service Efficiency
type: DefinedTerm
term code: service-efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Cooking Method
type: DefinedTerm
term code: cooking-method
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Flexibility
type: DefinedTerm
term code: product-flexibility
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Specifications
type: DefinedTerm
term code: product-specifications
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Corporate
type: DefinedTerm
term code: corporate
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Nutrition & Health
type: DefinedTerm
term code: nutrition-&-health
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T15:25:56.138Z
author: A Versus B
publisher: A Versus B
is part of: mcdonalds-vs-taco-bell))
main entity: Which chain is cheaper overall?
  type: Question
  accepted answer: Answer
    text: Taco Bell is 32% cheaper on average: a typical meal costs $8.50 vs McDonald's $12.50. Taco Bell's value menu offers items under $2, while McDonald's cheapest options start around $3.50. For budget-conscious consumers, Taco Bell provides better value without compromising portion size.
    language: en-US
main entity: Which has healthier food options?
  type: Question
  accepted answer: Answer
    text: Taco Bell offers lower-calorie meals (650-950 cal range) compared to McDonald's (850-1100 cal). Both chains now display nutritional information prominently. Taco Bell's customization allows users to reduce calories through substitutions; McDonald's salad options (320-390 cal) are similarly healthy but less popular. Neither is a health-focused choice, but Taco Bell edges ahead for lighter options.
    language: en-US
main entity: Can I find these restaurants internationally?
  type: Question
  accepted answer: Answer
    text: McDonald's operates in 100+ countries worldwide, making it globally accessible in virtually every major city. Taco Bell operates in only 8 countries (primarily US, UK, India, Spain, Canada). For international travelers, McDonald's offers unmatched convenience; Taco Bell remains primarily a North American brand.
    language: en-US
main entity: Which has better customer satisfaction?
  type: Question
  accepted answer: Answer
    text: Taco Bell leads with 79% customer satisfaction vs McDonald's 73% (2025 data). Taco Bell scores higher for customization options, value, and late-night service. McDonald's scores higher for consistency and breakfast offerings. This 6-point gap reflects growing consumer preference for value and customization over global standardization.
    language: en-US
main entity: Which chain is open later?
  type: Question
  accepted answer: Answer
    text: Taco Bell dominates late-night service: 65% of US locations operate 24 hours or until midnight, with peak late-night sales generating 18% of daily revenue. McDonald's has limited 24-hour locations (approximately 8% of US franchises), making Taco Bell the clear choice for midnight to 6am dining.
    language: en-US

How to Choose Between McDonald's and Taco Bell
type: HowTo
description: McDonald's is the world's largest fast-food chain by revenue ($23.2B annually) with a focus on burgers and breakfast, while Taco Bell leads the Mexican-inspired QSR segment with $2.3B in US sales and lower average meal costs. McDonald's has broader global presence in 100+ countries, while Taco Bell dominates value-focused dining in North America.
language: en-US
total time: PT3M
step: Consider: Global Revenue (Annual)
step: Consider: Number of Locations Worldwide
step: Consider: Average Meal Cost (US)
step: Consider: Menu Diversity
step: Consider: Calorie Range (Typical Meal)
step: Consider: Countries of Operation
step: Consider: Customer Satisfaction Score (2025)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose McDonald's if you prioritize global consistency, breakfast options, or international travel convenience—it dominates worldwide with proven operational excellence. Choose Taco Bell if you seek innovative Mexican-inspired cuisine, lower meal prices, higher customer satisfaction ratings, and value-focused dining with late-night availability in North America.

Consider: Global Revenue (Annual)
type: HowToStep
position: 1
text: Global Revenue (Annual): McDonald's has $23.2 billion, while Taco Bell has $2.3 billion (US only).

Consider: Number of Locations Worldwide
type: HowToStep
position: 2
text: Number of Locations Worldwide: McDonald's has 41,000+ restaurants, while Taco Bell has 8,300+ restaurants.

Consider: Average Meal Cost (US)
type: HowToStep
position: 3
text: Average Meal Cost (US): McDonald's has $11-14, while Taco Bell has $7-10.

Consider: Menu Diversity
type: HowToStep
position: 4
text: Menu Diversity: McDonald's has 150+ items (burgers, chicken, salads, breakfast), while Taco Bell has 180+ items (tacos, burritos, specialty items, breakfast).

Consider: Calorie Range (Typical Meal)
type: HowToStep
position: 5
text: Calorie Range (Typical Meal): McDonald's has 850-1100 calories, while Taco Bell has 650-950 calories.

Consider: Countries of Operation
type: HowToStep
position: 6
text: Countries of Operation: McDonald's has 100+ countries, while Taco Bell has 8 countries.

Consider: Customer Satisfaction Score (2025)
type: HowToStep
position: 7
text: Customer Satisfaction Score (2025): McDonald's has 73% satisfaction rating, while Taco Bell has 79% satisfaction rating.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: McDonald's vs Taco Bell
review body: McDonald's is the world's largest fast-food chain by revenue ($23.2B annually) with a focus on burgers and breakfast, while Taco Bell leads the Mexican-inspired QSR segment with $2.3B in US sales and lower average meal costs. McDonald's has broader global presence in 100+ countries, while Taco Bell dominates value-focused dining in North America.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: McDonald's vs Taco Bell

Average Unit Volume
type: PropertyValue
value: McDonald's: $2.8 million | Taco Bell: $1.1 million
value reference: McDonald's

Average Transaction Time
type: PropertyValue
value: McDonald's: 4-5 | Taco Bell: 4-6 minutes
value reference: McDonald's

Average Check Size
type: PropertyValue
value: McDonald's: $9.42 | Taco Bell: $11.08
value reference: Taco Bell

US Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 93% of US consumers | Taco Bell: 78% of US consumers
value reference: McDonald's

Gen Z Customer Preference
type: PropertyValue
value: McDonald's: 28% of customer base | Taco Bell: 42% of customer base
value reference: Taco Bell

Total Global Restaurants
type: PropertyValue
value: McDonald's: 40,575 | Taco Bell: N/A

Annual Revenue
type: PropertyValue
value: McDonald's: $23.2B | Taco Bell: N/A

Average Unit Volume (AUV)
type: PropertyValue
value: McDonald's: $2,700 | Taco Bell: N/A

Countries of Operation
type: PropertyValue
value: McDonald's: 100+ countries | Taco Bell: 8 countries
value reference: McDonald's

Signature Burger Price (USD)
type: PropertyValue
value: McDonald's: $5.99 (Big Mac) | Taco Bell: N/A

Average Service Time
type: PropertyValue
value: McDonald's: 3-4 minutes | Taco Bell: N/A

Franchise Startup Cost
type: PropertyValue
value: McDonald's: $1,000-$2,300 | Taco Bell: N/A

Total Global Restaurant Count
type: PropertyValue
value: McDonald's: 40,275 | Taco Bell: N/A

Mobile App Daily Active Users
type: PropertyValue
value: McDonald's: 28M DAU | Taco Bell: N/A

Franchise Startup Investment Range
type: PropertyValue
value: McDonald's: $1.6M - $2.3M | Taco Bell: N/A

Breakfast Menu Item Count
type: PropertyValue
value: McDonald's: 12+ items | Taco Bell: N/A

Primary Burger Cooking Method
type: PropertyValue
value: McDonald's: Griddle-cooked (consistent) | Taco Bell: N/A

Global Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 97% | Taco Bell: N/A

Number of Locations Worldwide
type: PropertyValue
value: McDonald's: 40,576 | Taco Bell: 8,645
value reference: McDonald's

Annual Revenue (2024)
type: PropertyValue
value: McDonald's: $23.2B | Taco Bell: $3.6B
value reference: McDonald's

Average Menu Item Price
type: PropertyValue
value: McDonald's: $9.75 | Taco Bell: $7.25
value reference: Taco Bell

Average Google Review Rating
type: PropertyValue
value: McDonald's: 3.8 | Taco Bell: 3.9
value reference: Taco Bell

Breakfast Menu Items
type: PropertyValue
value: McDonald's: 15+ | Taco Bell: 0
value reference: McDonald's

Locations Open Past Midnight
type: PropertyValue
value: McDonald's: 62% | Taco Bell: 78%
value reference: Taco Bell

Mobile App Loyalty Members
type: PropertyValue
value: McDonald's: 40+ (McDonald's Rewards) | Taco Bell: 22+ (Taco Bell Rewards)
value reference: McDonald's

Global Restaurant Locations
type: PropertyValue
value: McDonald's: 40,575 | Taco Bell: N/A

Average Unit Volume Per Location
type: PropertyValue
value: McDonald's: $2.7M | Taco Bell: N/A

Market Capitalization
type: PropertyValue
value: McDonald's: $47.3B | Taco Bell: N/A

Brand Recognition (Global)
type: PropertyValue
value: McDonald's: 68% | Taco Bell: N/A

Breakfast Availability Hours
type: PropertyValue
value: McDonald's: 24 hours (all-day breakfast) | Taco Bell: N/A

Social Media Followers (Twitter/X)
type: PropertyValue
value: McDonald's: 26.3M | Taco Bell: N/A

US Location Count
type: PropertyValue
value: McDonald's: 13,573 | Taco Bell: N/A

Customer Satisfaction (ACSI)
type: PropertyValue
value: McDonald's: 74 | Taco Bell: N/A

Chicken Sandwich Price
type: PropertyValue
value: McDonald's: $6.79 | Taco Bell: N/A

Drive-Thru Speed
type: PropertyValue
value: McDonald's: 5.8 min | Taco Bell: N/A

Menu Items Available
type: PropertyValue
value: McDonald's: 150+ items | Taco Bell: N/A

Global Countries Served
type: PropertyValue
value: McDonald's: 100+ | Taco Bell: N/A

Average Employee Wage
type: PropertyValue
value: McDonald's: $13.50 | Taco Bell: N/A

Average Beverage Customization Options
type: PropertyValue
value: McDonald's: 12 | Taco Bell: N/A

Average Transaction Cost
type: PropertyValue
value: McDonald's: $10-14 | Taco Bell: N/A

Mobile App Order Penetration
type: PropertyValue
value: McDonald's: 29% | Taco Bell: N/A

Brand Value Ranking
type: PropertyValue
value: McDonald's: $196.5 billion | Taco Bell: N/A

Signature Burger Calories
type: PropertyValue
value: McDonald's: 550 (Big Mac) | Taco Bell: N/A

Average Order Fulfillment Time
type: PropertyValue
value: McDonald's: 3-4 minutes | Taco Bell: N/A

Beef Quality Grade
type: PropertyValue
value: McDonald's: Frozen beef patties | Taco Bell: N/A

International Country Presence
type: PropertyValue
value: McDonald's: 150+ countries | Taco Bell: N/A

Average Burger Calorie Content
type: PropertyValue
value: McDonald's: 550 cal (Big Mac) | Taco Bell: N/A

U.S. Restaurant Locations
type: PropertyValue
value: McDonald's: 13,574 | Taco Bell: N/A

Customer Satisfaction Score
type: PropertyValue
value: McDonald's: 75 | Taco Bell: N/A

Classic Chicken Sandwich Price
type: PropertyValue
value: McDonald's: $5.99 | Taco Bell: N/A

Operating Days Per Week
type: PropertyValue
value: McDonald's: 7 | Taco Bell: N/A

Average Meal Calorie Count
type: PropertyValue
value: McDonald's: 740 | Taco Bell: N/A

Core Menu Items
type: PropertyValue
value: McDonald's: 145 | Taco Bell: N/A

Annual U.S. Revenue
type: PropertyValue
value: McDonald's: $23.2B | Taco Bell: N/A

Average Starting Wage
type: PropertyValue
value: McDonald's: $13.50 | Taco Bell: N/A

Annual Global Revenue
type: PropertyValue
value: McDonald's: $23.2 billion | Taco Bell: $2.3 billion (US only)
value reference: McDonald's

Number of Locations
type: PropertyValue
value: McDonald's: 41,025 locations | Taco Bell: 8,316 locations
value reference: McDonald's

Average Entrée Price (US)
type: PropertyValue
value: McDonald's: $12.50 | Taco Bell: $8.50
value reference: Taco Bell

Menu Item Count
type: PropertyValue
value: McDonald's: 150 items | Taco Bell: 180 items
value reference: Taco Bell

Typical Meal Calories
type: PropertyValue
value: McDonald's: 975 calories | Taco Bell: 800 calories
value reference: Taco Bell

Customer Satisfaction Rating
type: PropertyValue
value: McDonald's: 73% | Taco Bell: 79%
value reference: Taco Bell

Order Fulfillment Speed
type: PropertyValue
value: McDonald's: 4.5 minutes | Taco Bell: 5.2 minutes
value reference: McDonald's

Whopper/Quarter Pounder Price
type: PropertyValue
value: McDonald's: $5.99 | Taco Bell: N/A

Flame-Grilling Temperature
type: PropertyValue
value: McDonald's: Not flame-grilled | Taco Bell: N/A

Menu Customization Options
type: PropertyValue
value: McDonald's: Limited (10-15 combinations) | Taco Bell: N/A

Global Brand Value Rank
type: PropertyValue
value: McDonald's: #10 globally | Taco Bell: N/A

Whipper/Quarter Pounder Beef Patty Weight
type: PropertyValue
value: McDonald's: 1.6 oz beef | Taco Bell: N/A

Market Capitalization
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Part of Yum! Brands

Restaurant Locations
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 1,814+

Digital Sales (Annual)
type: PropertyValue
value: McDonald's: N/A | Taco Bell: $11B+

YoY Stock Performance
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Market share gains

Unit Growth Rate
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 3%

Business Structure
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Subsidiary of Yum! Brands

Average Price Point
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Value-oriented QSR

Menu Customization Level
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 6/10

Average Entree Price
type: PropertyValue
value: McDonald's: N/A | Taco Bell: $3.75

Calories (Standard Entree)
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 410 (crunchwrap supreme)

Sodium Content
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 1,960mg (average item)

Protein per Entree
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 18g (crunchwrap)

Fresh Ingredients Daily Preparation
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 20% fresh ingredients

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

McDonald's — Wikipedia
type: CreativeWork

Taco Bell — Wikipedia
type: CreativeWork

Compare McDonald's vs Taco Bell
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell))
object: McDonald's
object: Taco Bell

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Market Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Location Profitability

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

US Location Count
type: PropertyValue
value reference: Availability

Customer Satisfaction (ACSI)
type: PropertyValue
value reference: Quality

Chicken Sandwich Price
type: PropertyValue
value reference: Price

Drive-Thru Speed
type: PropertyValue
value reference: Convenience

Menu Items Available
type: PropertyValue
value reference: Variety

Global Countries Served
type: PropertyValue
value reference: Global Reach

Average Employee Wage
type: PropertyValue
value reference: Operations

Average Beverage Customization Options
type: PropertyValue
value reference: Menu

Average Transaction Cost
type: PropertyValue
value reference: Pricing

Mobile App Order Penetration
type: PropertyValue
value reference: Technology

Brand Value Ranking
type: PropertyValue
value reference: Brand Strength

Signature Burger Calories
type: PropertyValue
value reference: Nutrition

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition

U.S. Restaurant Locations
type: PropertyValue
value reference: Size & Scale

Customer Satisfaction Score
type: PropertyValue
value reference: Quality & Experience

Classic Chicken Sandwich Price
type: PropertyValue
value reference: Pricing

Operating Days Per Week
type: PropertyValue
value reference: Availability

Average Meal Calorie Count
type: PropertyValue
value reference: Nutrition

Core Menu Items
type: PropertyValue
value reference: Menu

Annual U.S. Revenue
type: PropertyValue
value reference: Financial

Average Starting Wage
type: PropertyValue
value reference: Employment

Annual Global Revenue
type: PropertyValue
value reference: Business Performance

Number of Locations
type: PropertyValue
value reference: Market Presence

Average Entrée Price (US)
type: PropertyValue
value reference: Pricing

Menu Item Count
type: PropertyValue
value reference: Product Range

Typical Meal Calories
type: PropertyValue
value reference: Nutrition

Customer Satisfaction Rating
type: PropertyValue
value reference: Customer Experience

Order Fulfillment Speed
type: PropertyValue
value reference: Service Efficiency

Whopper/Quarter Pounder Price
type: PropertyValue
value reference: Pricing

Flame-Grilling Temperature
type: PropertyValue
value reference: Cooking Method

Menu Customization Options
type: PropertyValue
value reference: Product Flexibility

Global Brand Value Rank
type: PropertyValue
value reference: Brand Strength

Whipper/Quarter Pounder Beef Patty Weight
type: PropertyValue
value reference: Product Specifications

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Restaurant Locations
type: PropertyValue
value reference: Operations

Digital Sales (Annual)
type: PropertyValue
value reference: Financial

YoY Stock Performance
type: PropertyValue
value reference: Financial

Unit Growth Rate
type: PropertyValue
value reference: Operations

Business Structure
type: PropertyValue
value reference: Corporate

Average Price Point
type: PropertyValue
value reference: Marketing

Menu Customization Level
type: PropertyValue
value reference: Operations

Average Entree Price
type: PropertyValue
value reference: Pricing

Calories (Standard Entree)
type: PropertyValue
value reference: Nutrition

Sodium Content
type: PropertyValue
value reference: Nutrition & Health

Protein per Entree
type: PropertyValue
value reference: Nutrition

Fresh Ingredients Daily Preparation
type: PropertyValue
value reference: Quality