McDonald's vs Taco Bell
type: Article
description: McDonald's operates 40,576 locations globally with a focus on burgers and breakfast, while Taco Bell operates 8,645 locations primarily in North America specializing in Mexican-inspired fast food. McDonald's generates approximately 3x higher annual revenue ($23.2B vs $3.6B) due to its larger global footprint and diverse menu.
language: en-US
date published: 2026-07-06T07:02:59.577Z
date created: 2026-07-06T07:02:59.577Z
date modified: 2026-07-06T07:02:59.616Z
content reference time: 2026-07-06T07:02:59.616Z
author: A Versus B
publisher: A Versus B
about: McDonald's
about: Taco Bell
abstract: McDonald's operates 40,576 locations globally with a focus on burgers and breakfast, while Taco Bell operates 8,645 locations primarily in North America specializing in Mexican-inspired fast food. McDonald's generates approximately 3x higher annual revenue ($23.2B vs $3.6B) due to its larger global footprint and diverse menu.
text: Global Restaurant Locations. Annual Revenue (2024). Primary Geographic Focus. Average Meal Price (USD). Menu Customization Options. Average Customer Satisfaction Score. Late-Night Availability (%)
conclusion text: Choose McDonald's if you prioritize global availability, breakfast options, and consistent quality across 150+ countries with established loyalty programs. Choose Taco Bell if you want affordable Mexican-inspired fast food with extensive customization, late-night access, and better value per dollar in North America.
additional property: Global Restaurant Count
  type: PropertyValue
  value: McDonald's: 40,000+ | Taco Bell: N/A
additional property: 2026 Revenue Growth
  type: PropertyValue
  value: McDonald's: +3% | Taco Bell: N/A
additional property: Beef Freshness
  type: PropertyValue
  value: McDonald's: Frozen patties standard | Taco Bell: N/A
additional property: Drive-Thru Technology Level
  type: PropertyValue
  value: McDonald's: AI-powered order systems 2026 | Taco Bell: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $5-7 | Taco Bell: N/A
additional property: Menu Item Customization Options
  type: PropertyValue
  value: McDonald's: Standard options | Taco Bell: N/A
additional property: New Restaurant Openings 2026
  type: PropertyValue
  value: McDonald's: Expansion planned | Taco Bell: N/A
additional property: Chicken Sandwich Quality Focus
  type: PropertyValue
  value: McDonald's: Standard offerings | Taco Bell: N/A
additional property: Number of Global Locations
  type: PropertyValue
  value: McDonald's: 40,000+ | Taco Bell: N/A
additional property: Average Chicken Sandwich Price
  type: PropertyValue
  value: McDonald's: $6.99 | Taco Bell: N/A
additional property: Operating Days Per Year
  type: PropertyValue
  value: McDonald's: 365 days | Taco Bell: N/A
additional property: Menu Item Count
  type: PropertyValue
  value: McDonald's: 80+ items | Taco Bell: N/A
additional property: 2026 New Location Growth Target
  type: PropertyValue
  value: McDonald's: 8,000 | Taco Bell: N/A
additional property: Value Meal Price
  type: PropertyValue
  value: McDonald's: £3.89 | Taco Bell: N/A
additional property: Chicken Preparation Method
  type: PropertyValue
  value: McDonald's: Frozen patties + fresh beef option | Taco Bell: N/A
additional property: Global Restaurant Locations
  type: PropertyValue
  value: McDonald's: 41,575 | Taco Bell: N/A
additional property: Drive-Thru AI Technology
  type: PropertyValue
  value: McDonald's: Voice-activated with AI accuracy scaling | Taco Bell: N/A
additional property: Beef Freshness Standard
  type: PropertyValue
  value: McDonald's: Pre-cooked frozen patties | Taco Bell: N/A
additional property: Average Customer Transaction Time
  type: PropertyValue
  value: McDonald's: 3.8 minutes | Taco Bell: N/A
additional property: New Menu Items Per Year
  type: PropertyValue
  value: McDonald's: 2-3 items | Taco Bell: N/A
additional property: Drive-Thru Technology (2026)
  type: PropertyValue
  value: McDonald's: AI voice-activated with accuracy scaling | Taco Bell: N/A
additional property: New Location Expansion (2026)
  type: PropertyValue
  value: McDonald's: 8,000 new locations planned | Taco Bell: N/A
additional property: Restaurant Design Innovation
  type: PropertyValue
  value: McDonald's: Optimized drive-thru layout | Taco Bell: N/A
additional property: Price Advantage for Value Seekers
  type: PropertyValue
  value: McDonald's: 105% cheaper than Wendy's | Taco Bell: N/A
additional property: Global Store Locations
  type: PropertyValue
  value: McDonald's: 3,000+ | Taco Bell: N/A
additional property: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value: McDonald's: #1 fries only | Taco Bell: N/A
additional property: Annual Operating Days
  type: PropertyValue
  value: McDonald's: 340 days | Taco Bell: N/A
additional property: Price Premium vs. Competitor
  type: PropertyValue
  value: McDonald's: baseline | Taco Bell: N/A
additional property: 2025 Sales Tier
  type: PropertyValue
  value: McDonald's: Top 3 ($107B trifecta) | Taco Bell: N/A
additional property: International Presence
  type: PropertyValue
  value: McDonald's: U.S. only | Taco Bell: N/A
additional property: Total Global Locations
  type: PropertyValue
  value: McDonald's: 40,275 | Taco Bell: N/A
additional property: Annual Corporate Revenue
  type: PropertyValue
  value: McDonald's: $23.2B | Taco Bell: N/A
additional property: Franchisee Average Unit Volume
  type: PropertyValue
  value: McDonald's: $2,900 | Taco Bell: N/A
additional property: Initial Franchise Investment
  type: PropertyValue
  value: McDonald's: $1.3 - $2.2 million | Taco Bell: $0.3 - $0.8 million
  value reference: Taco Bell
additional property: Big Mac / Whopper Calories
  type: PropertyValue
  value: McDonald's: 563 cal (Big Mac) | Taco Bell: N/A
additional property: Global Brand Awareness
  type: PropertyValue
  value: McDonald's: 97% | Taco Bell: N/A
additional property: Loyalty Program Members
  type: PropertyValue
  value: McDonald's: 40M+ (McDonald's Rewards) | Taco Bell: N/A
additional property: Customization Options
  type: PropertyValue
  value: McDonald's: ~200 menu variations | Taco Bell: N/A
additional property: US Restaurant Locations
  type: PropertyValue
  value: McDonald's: 13,000+ | Taco Bell: N/A
additional property: Global Market Presence
  type: PropertyValue
  value: McDonald's: 100+ | Taco Bell: N/A
additional property: Breakfast Revenue Contribution
  type: PropertyValue
  value: McDonald's: 35% | Taco Bell: N/A
additional property: Mobile Loyalty Program Users
  type: PropertyValue
  value: McDonald's: 50M+ | Taco Bell: N/A
additional property: Menu Item Categories
  type: PropertyValue
  value: McDonald's: All-day breakfast/lunch/dinner | Taco Bell: N/A
additional property: Brand Unaided Awareness (US)
  type: PropertyValue
  value: McDonald's: 69% | Taco Bell: N/A
additional property: Average Customer Service Time
  type: PropertyValue
  value: McDonald's: 3-5 | Taco Bell: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $8.50-10.50 | Taco Bell: N/A
additional property: Menu Customization Level
  type: PropertyValue
  value: McDonald's: 40% | Taco Bell: N/A
additional property: Countries with Presence
  type: PropertyValue
  value: McDonald's: 150+ | Taco Bell: 3-5
  value reference: McDonald's
additional property: Digital Ordering Availability
  type: PropertyValue
  value: McDonald's: 80% | Taco Bell: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/entity/taco-bell
significant link: https://www.aversusb.net/alternatives/taco-bell
significant link: https://www.aversusb.net/api/answer/mcdonalds-vs-taco-bell)
significant link: https://www.aversusb.net/api/v1/schema/mcdonalds-vs-taco-bell)
related link: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell
related link: https://www.aversusb.net/compare/chick-fil-a-vs-mcdonalds
related link: https://www.aversusb.net/compare/mcdonalds-vs-wendys
related link: https://www.aversusb.net/compare/chipotle-vs-taco-bell
related link: https://www.aversusb.net/compare/mcdonald-s-vs-wendy-s
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/dunkin-vs-mcdonalds
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds
teaches: How to choose between McDonald's and Taco Bell
genre: Food_and_drink

primaryImage
type: ImageObject
width: 1200
height: 630
caption: McDonald's vs Taco Bell — Side-by-side comparison on A Versus B

A Versus B
type: Organization

McDonald's
type: Thing
alternate name: Mcdonald S
language: en-US
description: Global fast-food chain specializing in burgers, chicken, and breakfast items with largest restaurant footprint worldwide.
image: ImageObject
  caption: McDonald's
subject of: McDonald's vs Taco Bell
image: ImageObject
  caption: McDonald's

Taco Bell
type: Organization
alternate name: TB
language: en-US
description: Fast-casual Mexican-inspired chain known for affordable pricing, menu customization, and late-night availability.
subject of: McDonald's vs Taco Bell

McDonald's vs Taco Bell — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for McDonald's vs Taco Bell. Contains 86 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: 2026 Revenue Growth
  type: PropertyValue
  value reference: Financial Performance
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Ingredient Quality
variable measured: Drive-Thru Technology Level
  type: PropertyValue
  value reference: Innovation
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Value & Pricing
variable measured: Menu Item Customization Options
  type: PropertyValue
  value reference: Flexibility
variable measured: New Restaurant Openings 2026
  type: PropertyValue
  value reference: Expansion
variable measured: Chicken Sandwich Quality Focus
  type: PropertyValue
  value reference: Product Quality
variable measured: Number of Global Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Chicken Sandwich Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating Days Per Year
  type: PropertyValue
  value reference: Availability
variable measured: Menu Item Count
  type: PropertyValue
  value reference: Product
variable measured: 2026 New Location Growth Target
  type: PropertyValue
  value reference: Expansion
variable measured: Value Meal Price
  type: PropertyValue
  value reference: Pricing
variable measured: Chicken Preparation Method
  type: PropertyValue
  value reference: Quality Standards
variable measured: Global Restaurant Locations
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Drive-Thru AI Technology
  type: PropertyValue
  value reference: Innovation
variable measured: Beef Freshness Standard
  type: PropertyValue
  value reference: Quality & Sourcing
variable measured: Average Customer Transaction Time
  type: PropertyValue
  value reference: Efficiency
variable measured: New Menu Items Per Year
  type: PropertyValue
  value reference: Menu Innovation
variable measured: Drive-Thru Technology (2026)
  type: PropertyValue
  value reference: Technology & Innovation
variable measured: New Location Expansion (2026)
  type: PropertyValue
  value reference: Growth & Expansion
variable measured: Restaurant Design Innovation
  type: PropertyValue
  value reference: Brand Experience
variable measured: Price Advantage for Value Seekers
  type: PropertyValue
  value reference: Pricing Comparison
variable measured: Global Store Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value reference: Quality Perception
variable measured: Annual Operating Days
  type: PropertyValue
  value reference: Availability
variable measured: Price Premium vs. Competitor
  type: PropertyValue
  value reference: Pricing
variable measured: 2025 Sales Tier
  type: PropertyValue
  value reference: Business Performance
variable measured: International Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Total Global Locations
  type: PropertyValue
  value reference: Scale & Distribution
variable measured: Annual Corporate Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
  type: PropertyValue
  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
  type: PropertyValue
  value reference: Marketing
variable measured: Loyalty Program Members
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Customization Options
  type: PropertyValue
  value reference: Product
variable measured: US Restaurant Locations
  type: PropertyValue
  value reference: Availability
variable measured: Global Market Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Breakfast Revenue Contribution
  type: PropertyValue
  value reference: Revenue Mix
variable measured: Mobile Loyalty Program Users
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Menu Item Categories
  type: PropertyValue
  value reference: Product Offering
variable measured: Brand Unaided Awareness (US)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Average Customer Service Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Pricing
variable measured: Menu Customization Level
  type: PropertyValue
  value reference: Customer Experience
variable measured: Countries with Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Digital Ordering Availability
  type: PropertyValue
  value reference: Technology Integration
variable measured: Global Locations
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Annual System-Wide Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume
  type: PropertyValue
  value reference: Profitability
variable measured: Average Transaction Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Check Size
  type: PropertyValue
  value reference: Revenue Per Transaction
variable measured: US Brand Awareness (Unaided)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Gen Z Customer Preference
  type: PropertyValue
  value reference: Demographic Appeal
variable measured: Total Global Restaurants
  type: PropertyValue
  value reference: Operations
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial
variable measured: Average Unit Volume (AUV)
  type: PropertyValue
  value reference: Financial
variable measured: Countries of Operation
  type: PropertyValue
  value reference: Operations
variable measured: Signature Burger Price (USD)
variable measured: Average Service Time
variable measured: Franchise Startup Cost
variable measured: Annual Global Revenue
variable measured: Total Global Restaurant Count
variable measured: Average Unit Volume Per Location
variable measured: Mobile App Daily Active Users
variable measured: Franchise Startup Investment Range
variable measured: Breakfast Menu Item Count
is based on: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell)

McDonald's vs Taco Bell — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for McDonald's vs Taco Bell.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Availability
has defined term: Pricing
has defined term: Product
has defined term: Quality Standards
has defined term: Quality & Sourcing
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Scale & Distribution
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Revenue Mix
has defined term: Product Offering
has defined term: Brand Strength
has defined term: Operational Efficiency
has defined term: Customer Experience
has defined term: Technology Integration
has defined term: Profitability
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Operations
has defined term: Financial
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Customer Satisfaction
has defined term: Menu Diversity
has defined term: Business Metrics
has defined term: Corporate

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product
type: DefinedTerm
term code: product
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality & Sourcing
type: DefinedTerm
term code: quality-&-sourcing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Scale & Distribution
type: DefinedTerm
term code: scale-&-distribution
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Profitability
type: DefinedTerm
term code: profitability
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Menu Diversity
type: DefinedTerm
term code: menu-diversity
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Business Metrics
type: DefinedTerm
term code: business-metrics
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Corporate
type: DefinedTerm
term code: corporate
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-06T07:02:59.616Z
author: A Versus B
publisher: A Versus B
is part of: mcdonalds-vs-taco-bell)
main entity: Where can I find these chains internationally?
  type: Question
  accepted answer: Answer
    text: McDonald's operates in 150+ countries with a truly global presence (Europe, Asia, Australia, Americas). Taco Bell is primarily limited to North America (US, Canada, with recent expansion to India), making McDonald's the only choice for international travelers.
    language: en-US
main entity: Which has better menu customization?
  type: Question
  accepted answer: Answer
    text: Taco Bell offers far superior customization with ingredient swaps, sauce combinations, and wrapper options (burrito, taco, bowl, box). McDonald's menu is more standardized with limited modifications, catering to consistency over personalization.
    language: en-US
main entity: Which fast-food chain is cheaper?
  type: Question
  accepted answer: Answer
    text: Taco Bell is significantly cheaper, with average meals costing $6.00-$8.50 compared to McDonald's $8.50-$11.00. Taco Bell's Cravings Box ($10 for 12+ items) offers exceptional value, making it 28-35% more affordable than McDonald's comparable offerings.
    language: en-US
main entity: Which has better late-night availability?
  type: Question
  accepted answer: Answer
    text: Taco Bell operates 78% of its locations past midnight, compared to McDonald's 62%. If late-night access is critical, Taco Bell has a clear advantage, particularly for 1 AM-5 AM hours when many McDonald's close.
    language: en-US
main entity: Which chain has better customer satisfaction ratings?
  type: Question
  accepted answer: Answer
    text: Both chains have nearly identical satisfaction (McDonald's 3.8/5, Taco Bell 3.9/5 stars on Google). Customer ratings depend heavily on individual location quality rather than the chain itself, with both experiencing franchise-level inconsistencies.
    language: en-US

How to Choose Between McDonald's and Taco Bell
type: HowTo
description: McDonald's operates 40,576 locations globally with a focus on burgers and breakfast, while Taco Bell operates 8,645 locations primarily in North America specializing in Mexican-inspired fast food. McDonald's generates approximately 3x higher annual revenue ($23.2B vs $3.6B) due to its larger global footprint and diverse menu.
language: en-US
total time: PT3M
step: Consider: Global Restaurant Locations
step: Consider: Annual Revenue (2024)
step: Consider: Primary Geographic Focus
step: Consider: Average Meal Price (USD)
step: Consider: Menu Customization Options
step: Consider: Average Customer Satisfaction Score
step: Consider: Late-Night Availability (%)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose McDonald's if you prioritize global availability, breakfast options, and consistent quality across 150+ countries with established loyalty programs. Choose Taco Bell if you want affordable Mexican-inspired fast food with extensive customization, late-night access, and better value per dollar in North America.

Consider: Global Restaurant Locations
type: HowToStep
position: 1
text: Global Restaurant Locations: McDonald's has 40,576 locations, while Taco Bell has 8,645 locations.

Consider: Annual Revenue (2024)
type: HowToStep
position: 2
text: Annual Revenue (2024): McDonald's has $23.2 billion, while Taco Bell has $3.6 billion.

Consider: Primary Geographic Focus
type: HowToStep
position: 3
text: Primary Geographic Focus: McDonald's has 150+ countries worldwide, while Taco Bell has Primarily US, Canada, India.

Consider: Average Meal Price (USD)
type: HowToStep
position: 4
text: Average Meal Price (USD): McDonald's has $8.50-$11.00, while Taco Bell has $6.00-$8.50.

Consider: Menu Customization Options
type: HowToStep
position: 5
text: Menu Customization Options: McDonald's has Limited (standard menu focus), while Taco Bell has Extensive (Cravings Box, customization).

Consider: Average Customer Satisfaction Score
type: HowToStep
position: 6
text: Average Customer Satisfaction Score: McDonald's has 3.8/5 stars (multiple platforms), while Taco Bell has 3.9/5 stars (multiple platforms).

Consider: Late-Night Availability (%)
type: HowToStep
position: 7
text: Late-Night Availability (%): McDonald's has 62% open past 11 PM, while Taco Bell has 78% open past midnight.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: McDonald's vs Taco Bell
review body: McDonald's operates 40,576 locations globally with a focus on burgers and breakfast, while Taco Bell operates 8,645 locations primarily in North America specializing in Mexican-inspired fast food. McDonald's generates approximately 3x higher annual revenue ($23.2B vs $3.6B) due to its larger global footprint and diverse menu.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: McDonald's vs Taco Bell

Global Locations
type: PropertyValue
value: McDonald's: 40,275 locations | Taco Bell: 8,647 locations
value reference: McDonald's

Annual System-Wide Revenue
type: PropertyValue
value: McDonald's: $23.2 billion | Taco Bell: $4.1 billion
value reference: McDonald's

Average Unit Volume
type: PropertyValue
value: McDonald's: $2.8 million | Taco Bell: $1.1 million
value reference: McDonald's

Average Transaction Time
type: PropertyValue
value: McDonald's: 6-8 minutes | Taco Bell: 4-6 minutes
value reference: Taco Bell

Average Check Size
type: PropertyValue
value: McDonald's: $9.42 | Taco Bell: $11.08
value reference: Taco Bell

US Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 93% of US consumers | Taco Bell: 78% of US consumers
value reference: McDonald's

Gen Z Customer Preference
type: PropertyValue
value: McDonald's: 28% of customer base | Taco Bell: 42% of customer base
value reference: Taco Bell

Total Global Restaurants
type: PropertyValue
value: McDonald's: 40,575 | Taco Bell: N/A

Annual Revenue
type: PropertyValue
value: McDonald's: $23.2B | Taco Bell: N/A

Average Unit Volume (AUV)
type: PropertyValue
value: McDonald's: $2,700 | Taco Bell: N/A

Countries of Operation
type: PropertyValue
value: McDonald's: 104 | Taco Bell: N/A

Signature Burger Price (USD)
type: PropertyValue
value: McDonald's: $5.99 (Big Mac) | Taco Bell: N/A

Average Service Time
type: PropertyValue
value: McDonald's: 4.2 | Taco Bell: N/A

Franchise Startup Cost
type: PropertyValue
value: McDonald's: $1,006-$2,214 | Taco Bell: N/A

Annual Global Revenue
type: PropertyValue
value: McDonald's: $23.2B | Taco Bell: N/A

Total Global Restaurant Count
type: PropertyValue
value: McDonald's: 40,275 | Taco Bell: N/A

Average Unit Volume Per Location
type: PropertyValue
value: McDonald's: $2.87M | Taco Bell: N/A

Mobile App Daily Active Users
type: PropertyValue
value: McDonald's: 28M DAU | Taco Bell: N/A

Franchise Startup Investment Range
type: PropertyValue
value: McDonald's: $1.6M - $2.3M | Taco Bell: N/A

Breakfast Menu Item Count
type: PropertyValue
value: McDonald's: 12+ items | Taco Bell: N/A

Primary Burger Cooking Method
type: PropertyValue
value: McDonald's: Griddle-cooked (consistent) | Taco Bell: N/A

Global Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 97% | Taco Bell: N/A

Number of Locations Worldwide
type: PropertyValue
value: McDonald's: 40,576 | Taco Bell: 8,645
value reference: McDonald's

Annual Revenue (2024)
type: PropertyValue
value: McDonald's: $23.2B | Taco Bell: $3.6B
value reference: McDonald's

Average Menu Item Price
type: PropertyValue
value: McDonald's: $9.75 | Taco Bell: $7.25
value reference: Taco Bell

Average Google Review Rating
type: PropertyValue
value: McDonald's: 3.8 | Taco Bell: 3.9
value reference: Taco Bell

Breakfast Menu Items
type: PropertyValue
value: McDonald's: 18 | Taco Bell: 0
value reference: McDonald's

Locations Open Past Midnight
type: PropertyValue
value: McDonald's: 62% | Taco Bell: 78%
value reference: Taco Bell

Mobile App Loyalty Members
type: PropertyValue
value: McDonald's: 40+ (McDonald's Rewards) | Taco Bell: 22+ (Taco Bell Rewards)
value reference: McDonald's

Market Capitalization
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Part of Yum! Brands

Restaurant Locations
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 1,814+

Digital Sales (Annual)
type: PropertyValue
value: McDonald's: N/A | Taco Bell: $11B+

YoY Stock Performance
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Market share gains

Unit Growth Rate
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 3%

Business Structure
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Subsidiary of Yum! Brands

Average Price Point
type: PropertyValue
value: McDonald's: N/A | Taco Bell: Value-oriented QSR

Menu Customization Level
type: PropertyValue
value: McDonald's: N/A | Taco Bell: 6/10

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

McDonald's — Wikipedia
type: CreativeWork

Taco Bell — Wikipedia
type: CreativeWork

Compare McDonald's vs Taco Bell
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/mcdonalds-vs-taco-bell)
object: McDonald's
object: Taco Bell

Signature Burger Price (USD)
type: PropertyValue
value reference: Pricing

Average Service Time
type: PropertyValue
value reference: Operations

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Annual Global Revenue
type: PropertyValue
value reference: Financial Performance

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Financial Performance

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Financial Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu Diversity

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Market Capitalization
type: PropertyValue
value reference: Business Metrics

Restaurant Locations
type: PropertyValue
value reference: Operations

Digital Sales (Annual)
type: PropertyValue
value reference: Financial

YoY Stock Performance
type: PropertyValue
value reference: Financial

Unit Growth Rate
type: PropertyValue
value reference: Operations

Business Structure
type: PropertyValue
value reference: Corporate

Average Price Point
type: PropertyValue
value reference: Marketing

Menu Customization Level
type: PropertyValue
value reference: Operations