McDonald's vs Burger King
type: Article
description: McDonald's dominates globally with $23.2B in annual revenue and 40,000+ locations, while Burger King operates 18,000+ locations with $6.5B in revenue. McDonald's leads in market share and brand recognition, but Burger King differentiates with flame-grilled burgers and customization options.
language: en-US
date published: 2026-07-07T07:02:17.501Z
date created: 2026-07-07T07:02:17.501Z
date modified: 2026-07-07T07:02:17.547Z
content reference time: 2026-07-07T07:02:17.547Z
author: A Versus B
publisher: A Versus B
about: McDonald's
about: Burger King
abstract: McDonald's dominates globally with $23.2B in annual revenue and 40,000+ locations, while Burger King operates 18,000+ locations with $6.5B in revenue. McDonald's leads in market share and brand recognition, but Burger King differentiates with flame-grilled burgers and customization options.
text: Global Revenue (Annual). Number of Locations Worldwide. Primary Cooking Method. Signature Product. Customization Options. Brand Value (2025). Average Transaction Time
conclusion text: McDonald's wins for accessibility, speed, and market dominance with nearly 3x the locations and 3.5x the revenue globally. Choose McDonald's if you prioritize consistency, loyalty programs (MyMcDonald's app), and quick service; choose Burger King if you prefer flame-grilled taste, customization freedom, and are willing to wait slightly longer.
additional property: Global Restaurant Count
  type: PropertyValue
  value: McDonald's: 40,000+ | Burger King: N/A
additional property: 2026 Revenue Growth
  type: PropertyValue
  value: McDonald's: +3% | Burger King: N/A
additional property: Beef Freshness
  type: PropertyValue
  value: McDonald's: Frozen patties standard | Burger King: N/A
additional property: Drive-Thru Technology Level
  type: PropertyValue
  value: McDonald's: AI-powered order systems 2026 | Burger King: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $5-7 | Burger King: N/A
additional property: Menu Item Customization Options
  type: PropertyValue
  value: McDonald's: Standard options | Burger King: N/A
additional property: New Restaurant Openings 2026
  type: PropertyValue
  value: McDonald's: Expansion planned | Burger King: N/A
additional property: Chicken Sandwich Quality Focus
  type: PropertyValue
  value: McDonald's: Standard offerings | Burger King: N/A
additional property: Number of Global Locations
  type: PropertyValue
  value: McDonald's: 40,000+ | Burger King: 18,000+
  value reference: McDonald's
additional property: Average Chicken Sandwich Price
  type: PropertyValue
  value: McDonald's: $6.99 | Burger King: N/A
additional property: Operating Days Per Year
  type: PropertyValue
  value: McDonald's: 365 days | Burger King: 365 days
additional property: Menu Item Count
  type: PropertyValue
  value: McDonald's: 80+ items | Burger King: 120+
  value reference: Burger King
additional property: 2026 New Location Growth Target
  type: PropertyValue
  value: McDonald's: 8,000 | Burger King: N/A
additional property: Value Meal Price
  type: PropertyValue
  value: McDonald's: £3.89 | Burger King: N/A
additional property: Chicken Preparation Method
  type: PropertyValue
  value: McDonald's: Frozen patties + fresh beef option | Burger King: N/A
additional property: Drive-Thru AI Technology
  type: PropertyValue
  value: McDonald's: Voice-activated with AI accuracy scaling | Burger King: N/A
additional property: Beef Freshness Standard
  type: PropertyValue
  value: McDonald's: Frozen beef (100% beef) | Burger King: N/A
additional property: Average Customer Transaction Time
  type: PropertyValue
  value: McDonald's: 3.8 minutes | Burger King: N/A
additional property: New Menu Items Per Year
  type: PropertyValue
  value: McDonald's: 2-3 items | Burger King: N/A
additional property: Drive-Thru Technology (2026)
  type: PropertyValue
  value: McDonald's: AI voice-activated with accuracy scaling | Burger King: N/A
additional property: New Location Expansion (2026)
  type: PropertyValue
  value: McDonald's: 8,000 new locations planned | Burger King: N/A
additional property: Restaurant Design Innovation
  type: PropertyValue
  value: McDonald's: Optimized drive-thru layout | Burger King: N/A
additional property: Price Advantage for Value Seekers
  type: PropertyValue
  value: McDonald's: 105% cheaper than Wendy's | Burger King: N/A
additional property: Global Store Locations
  type: PropertyValue
  value: McDonald's: 3,000+ | Burger King: N/A
additional property: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value: McDonald's: #1 fries only | Burger King: N/A
additional property: Annual Operating Days
  type: PropertyValue
  value: McDonald's: 340 days | Burger King: N/A
additional property: Price Premium vs. Competitor
  type: PropertyValue
  value: McDonald's: baseline | Burger King: N/A
additional property: 2025 Sales Tier
  type: PropertyValue
  value: McDonald's: Top 3 ($107B trifecta) | Burger King: N/A
additional property: International Presence
  type: PropertyValue
  value: McDonald's: U.S. only | Burger King: N/A
additional property: Total Global Locations
  type: PropertyValue
  value: McDonald's: 40,575 | Burger King: 18,000+
  value reference: McDonald's
additional property: Annual Corporate Revenue
  type: PropertyValue
  value: McDonald's: $23.2B | Burger King: $6.5B
  value reference: McDonald's
additional property: Franchisee Average Unit Volume
  type: PropertyValue
  value: McDonald's: $2,900 | Burger King: $1,650
  value reference: McDonald's
additional property: Initial Franchise Investment
  type: PropertyValue
  value: McDonald's: $1.3 - $2.2 million | Burger King: $316-$550
  value reference: McDonald's
additional property: Big Mac / Whopper Calories
  type: PropertyValue
  value: McDonald's: 563 cal (Big Mac) | Burger King: 660 cal (Whopper)
  value reference: McDonald's
additional property: Global Brand Awareness
  type: PropertyValue
  value: McDonald's: 97% | Burger King: 89%
  value reference: McDonald's
additional property: Loyalty Program Members
  type: PropertyValue
  value: McDonald's: 40M+ (McDonald's Rewards) | Burger King: 8M+ (BK Rewards)
  value reference: McDonald's
additional property: Customization Options
  type: PropertyValue
  value: McDonald's: ~200 menu variations | Burger King: ~1000+ 'Have it Your Way' combos
  value reference: Burger King
additional property: US Restaurant Locations
  type: PropertyValue
  value: McDonald's: 13,000+ | Burger King: N/A
additional property: Global Market Presence
  type: PropertyValue
  value: McDonald's: 100+ | Burger King: N/A
additional property: Breakfast Revenue Contribution
  type: PropertyValue
  value: McDonald's: 35% | Burger King: N/A
additional property: Mobile Loyalty Program Users
  type: PropertyValue
  value: McDonald's: 50M+ | Burger King: N/A
additional property: Menu Item Categories
  type: PropertyValue
  value: McDonald's: All-day breakfast/lunch/dinner | Burger King: N/A
additional property: Brand Unaided Awareness (US)
  type: PropertyValue
  value: McDonald's: 69% | Burger King: N/A
additional property: Average Customer Service Time
  type: PropertyValue
  value: McDonald's: 3-5 | Burger King: 6-8
  value reference: McDonald's
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $8.50-10.50 | Burger King: $7.50-9.50
  value reference: Burger King
additional property: Menu Customization Level
  type: PropertyValue
  value: McDonald's: 5/10 | Burger King: 9/10
  value reference: Burger King
additional property: Countries with Presence
  type: PropertyValue
  value: McDonald's: 100+ countries | Burger King: 90+ countries
  value reference: McDonald's
additional property: Digital Ordering Availability
  type: PropertyValue
  value: McDonald's: 80% | Burger King: 65%
  value reference: McDonald's
additional property: Global Locations
  type: PropertyValue
  value: McDonald's: 40,275 locations | Burger King: 18,000+
  value reference: McDonald's
interactivity type: active
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/entity/burger-king
significant link: https://www.aversusb.net/alternatives/burger-king
significant link: https://www.aversusb.net/api/answer/mcdonalds-vs-burger-king))
significant link: https://www.aversusb.net/api/v1/schema/mcdonalds-vs-burger-king))
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds)
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king)
related link: https://www.aversusb.net/compare/burger-king-vs-five-guys
related link: https://www.aversusb.net/compare/chick-fil-a-vs-mcdonalds
related link: https://www.aversusb.net/compare/mcdonalds-vs-wendys
related link: https://www.aversusb.net/compare/burger-king-vs-wendys
teaches: How to choose between McDonald's and Burger King
genre: Food_and_drink

primaryImage
type: ImageObject
width: 1200
height: 630
caption: McDonald's vs Burger King — Side-by-side comparison on A Versus B

A Versus B
type: Organization

McDonald's
type: Thing
alternate name: Mcdonald S
language: en-US
description: Global fast-food chain specializing in burgers, fries, and quick service with 40,575 locations worldwide.
image: ImageObject
  caption: McDonald's
subject of: McDonald's vs Burger King
image: ImageObject
  caption: McDonald's

Burger King
type: Brand
alternate name: BK
language: en-US
description: Second-largest burger chain with 18,000+ locations known for flame-grilled burgers and customization.
image: ImageObject
  caption: Burger King
subject of: McDonald's vs Burger King
image: ImageObject
  caption: Burger King

McDonald's vs Burger King — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for McDonald's vs Burger King. Contains 120 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: 2026 Revenue Growth
  type: PropertyValue
  value reference: Financial Performance
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Ingredient Quality
variable measured: Drive-Thru Technology Level
  type: PropertyValue
  value reference: Innovation
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Value & Pricing
variable measured: Menu Item Customization Options
  type: PropertyValue
  value reference: Flexibility
variable measured: New Restaurant Openings 2026
  type: PropertyValue
  value reference: Expansion
variable measured: Chicken Sandwich Quality Focus
  type: PropertyValue
  value reference: Product Quality
variable measured: Number of Global Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Chicken Sandwich Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating Days Per Year
  type: PropertyValue
  value reference: Availability
variable measured: Menu Item Count
  type: PropertyValue
  value reference: Variety
variable measured: 2026 New Location Growth Target
  type: PropertyValue
  value reference: Expansion
variable measured: Value Meal Price
  type: PropertyValue
  value reference: Pricing
variable measured: Chicken Preparation Method
  type: PropertyValue
  value reference: Quality Standards
variable measured: Drive-Thru AI Technology
  type: PropertyValue
  value reference: Innovation
variable measured: Beef Freshness Standard
  type: PropertyValue
  value reference: Product Quality
variable measured: Average Customer Transaction Time
  type: PropertyValue
  value reference: Efficiency
variable measured: New Menu Items Per Year
  type: PropertyValue
  value reference: Menu Innovation
variable measured: Drive-Thru Technology (2026)
  type: PropertyValue
  value reference: Technology & Innovation
variable measured: New Location Expansion (2026)
  type: PropertyValue
  value reference: Growth & Expansion
variable measured: Restaurant Design Innovation
  type: PropertyValue
  value reference: Brand Experience
variable measured: Price Advantage for Value Seekers
  type: PropertyValue
  value reference: Pricing Comparison
variable measured: Global Store Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value reference: Quality Perception
variable measured: Annual Operating Days
  type: PropertyValue
  value reference: Availability
variable measured: Price Premium vs. Competitor
  type: PropertyValue
  value reference: Pricing
variable measured: 2025 Sales Tier
  type: PropertyValue
  value reference: Business Performance
variable measured: International Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Total Global Locations
  type: PropertyValue
  value reference: Scale
variable measured: Annual Corporate Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
  type: PropertyValue
  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
  type: PropertyValue
  value reference: Marketing
variable measured: Loyalty Program Members
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Customization Options
  type: PropertyValue
  value reference: Menu Flexibility
variable measured: US Restaurant Locations
  type: PropertyValue
  value reference: Availability
variable measured: Global Market Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Breakfast Revenue Contribution
  type: PropertyValue
  value reference: Revenue Mix
variable measured: Mobile Loyalty Program Users
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Menu Item Categories
  type: PropertyValue
  value reference: Product Offering
variable measured: Brand Unaided Awareness (US)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Average Customer Service Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Pricing
variable measured: Menu Customization Level
  type: PropertyValue
  value reference: Flexibility
variable measured: Countries with Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Digital Ordering Availability
  type: PropertyValue
  value reference: Technology Integration
variable measured: Global Locations
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Annual System-Wide Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume
  type: PropertyValue
  value reference: Profitability
variable measured: Average Transaction Time
  type: PropertyValue
  value reference: Service
variable measured: Average Check Size
  type: PropertyValue
  value reference: Revenue Per Transaction
variable measured: US Brand Awareness (Unaided)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Gen Z Customer Preference
  type: PropertyValue
  value reference: Demographic Appeal
variable measured: Total Global Restaurants
  type: PropertyValue
  value reference: Operations
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume (AUV)
  type: PropertyValue
  value reference: Financial Performance
variable measured: Countries of Operation
  type: PropertyValue
  value reference: Scale
variable measured: Signature Burger Price (USD)
  type: PropertyValue
  value reference: Pricing
variable measured: Average Service Time
variable measured: Franchise Startup Cost
variable measured: Annual Global Revenue
variable measured: Total Global Restaurant Count
variable measured: Mobile App Daily Active Users
variable measured: Franchise Startup Investment Range
variable measured: Breakfast Menu Item Count
variable measured: Primary Burger Cooking Method
variable measured: Global Brand Awareness (Unaided)
is based on: https://www.aversusb.net/compare/mcdonalds-vs-burger-king))

McDonald's vs Burger King — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for McDonald's vs Burger King.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Availability
has defined term: Pricing
has defined term: Variety
has defined term: Quality Standards
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Scale
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Menu Flexibility
has defined term: Revenue Mix
has defined term: Product Offering
has defined term: Brand Strength
has defined term: Operational Efficiency
has defined term: Technology Integration
has defined term: Profitability
has defined term: Service
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Operations
has defined term: Speed & Efficiency
has defined term: Financial
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Customer Satisfaction
has defined term: Menu
has defined term: Location Profitability
has defined term: Service Hours
has defined term: Quality
has defined term: Price
has defined term: Convenience
has defined term: Technology
has defined term: Market Reach
has defined term: Service Quality
has defined term: Product Variety
has defined term: Business
has defined term: Preparation
has defined term: Menu Items
has defined term: Experience
has defined term: Value
has defined term: Quality & Satisfaction
has defined term: Service Efficiency
has defined term: Satisfaction
has defined term: Speed
has defined term: Customization

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Flexibility
type: DefinedTerm
term code: menu-flexibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Profitability
type: DefinedTerm
term code: profitability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Speed & Efficiency
type: DefinedTerm
term code: speed-&-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Variety
type: DefinedTerm
term code: product-variety
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Business
type: DefinedTerm
term code: business
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Preparation
type: DefinedTerm
term code: preparation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Items
type: DefinedTerm
term code: menu-items
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Experience
type: DefinedTerm
term code: experience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality & Satisfaction
type: DefinedTerm
term code: quality-&-satisfaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service Efficiency
type: DefinedTerm
term code: service-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Satisfaction
type: DefinedTerm
term code: satisfaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-07T07:02:17.547Z
author: A Versus B
publisher: A Versus B
is part of: mcdonalds-vs-burger-king))
main entity: Which chain is healthier?
  type: Question
  accepted answer: Answer
    text: McDonald's edges ahead nutritionally—the Big Mac (550 cal, 28g fat) contains 110 fewer calories and 12g less fat than the Whopper (660 cal, 40g fat). However, both are calorie-dense fast food. McDonald's offers more salad options (5 varieties), while Burger King focuses on customization to reduce sodium/fat by request.
    language: en-US
main entity: Which has better loyalty rewards?
  type: Question
  accepted answer: Answer
    text: McDonald's MyMcDonald's app (100M+ downloads) offers point-based rewards, free items at thresholds, and exclusive daily deals. Burger King's Royal Perks app personalizes offers based on purchase history and provides 1% cashback. McDonald's has broader integration with delivery apps; Burger King's rewards tier faster for frequent visitors.
    language: en-US
main entity: Why does Burger King taste different?
  type: Question
  accepted answer: Answer
    text: Burger King flame-grills patties over open flame, creating a charred exterior and smoky flavor. McDonald's deep-fries and uses heat lamps, producing a consistent but less charred taste. The flame-grilling method is intentional branding ('flame-grilled, not fried') but takes 25-33% longer to prepare.
    language: en-US
main entity: Which chain is expanding faster?
  type: Question
  accepted answer: Answer
    text: McDonald's added 1,500+ locations annually (2020-2024) but focuses on mature markets and tech integration. Burger King franchises are growing in emerging markets (India, Brazil) due to lower startup costs ($250K-$550K vs. McDonald's $1M-$2.3M), making it faster-growing in developing nations.
    language: en-US
main entity: Which is better for franchise opportunities?
  type: Question
  accepted answer: Answer
    text: Burger King requires significantly lower initial investment ($250K-$550K) and offers faster ROI in developing markets. McDonald's demands $1M-$2.3M upfront but provides superior brand recognition, higher average unit volumes ($2.8M annually), and proven operational systems—better for established entrepreneurs.
    language: en-US

How to Choose Between McDonald's and Burger King
type: HowTo
description: McDonald's dominates globally with $23.2B in annual revenue and 40,000+ locations, while Burger King operates 18,000+ locations with $6.5B in revenue. McDonald's leads in market share and brand recognition, but Burger King differentiates with flame-grilled burgers and customization options.
language: en-US
total time: PT3M
step: Consider: Global Revenue (Annual)
step: Consider: Number of Locations Worldwide
step: Consider: Primary Cooking Method
step: Consider: Signature Product
step: Consider: Customization Options
step: Consider: Brand Value (2025)
step: Consider: Average Transaction Time
tool: A Versus B Comparison Guide
tip: HowToTip
  text: McDonald's wins for accessibility, speed, and market dominance with nearly 3x the locations and 3.5x the revenue globally. Choose McDonald's if you prioritize consistency, loyalty programs (MyMcDonald's app), and quick service; choose Burger King if you prefer flame-grilled taste, customization freedom, and are willing to wait slightly longer.

Consider: Global Revenue (Annual)
type: HowToStep
position: 1
text: Global Revenue (Annual): McDonald's has $23.2 billion, while Burger King has $6.5 billion.

Consider: Number of Locations Worldwide
type: HowToStep
position: 2
text: Number of Locations Worldwide: McDonald's has 40,275 restaurants, while Burger King has 18,000+ restaurants.

Consider: Primary Cooking Method
type: HowToStep
position: 3
text: Primary Cooking Method: McDonald's has Deep-fried, heat-lamp warming, while Burger King has Flame-grilled over open flame.

Consider: Signature Product
type: HowToStep
position: 4
text: Signature Product: McDonald's has Big Mac (550 cal, 28g fat), while Burger King has Whopper (660 cal, 40g fat).

Consider: Customization Options
type: HowToStep
position: 5
text: Customization Options: McDonald's has Limited (have it your way restricted), while Burger King has High ('Have it Your Way' policy).

Consider: Brand Value (2025)
type: HowToStep
position: 6
text: Brand Value (2025): McDonald's has $196.5 billion, while Burger King has $19.3 billion.

Consider: Average Transaction Time
type: HowToStep
position: 7
text: Average Transaction Time: McDonald's has 3-4 minutes, while Burger King has 4-5 minutes.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: McDonald's vs Burger King
review body: McDonald's dominates globally with $23.2B in annual revenue and 40,000+ locations, while Burger King operates 18,000+ locations with $6.5B in revenue. McDonald's leads in market share and brand recognition, but Burger King differentiates with flame-grilled burgers and customization options.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: McDonald's vs Burger King

Annual System-Wide Revenue
type: PropertyValue
value: McDonald's: $23.2 billion | Burger King: N/A

Average Unit Volume
type: PropertyValue
value: McDonald's: $2.8 million | Burger King: N/A

Average Transaction Time
type: PropertyValue
value: McDonald's: 4-5 | Burger King: N/A

Average Check Size
type: PropertyValue
value: McDonald's: $9.42 | Burger King: N/A

US Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 93% of US consumers | Burger King: N/A

Gen Z Customer Preference
type: PropertyValue
value: McDonald's: 28% of customer base | Burger King: N/A

Total Global Restaurants
type: PropertyValue
value: McDonald's: 40,575 | Burger King: 18,291
value reference: McDonald's

Annual Revenue
type: PropertyValue
value: McDonald's: $23.2B (2024) | Burger King: $6.5B
value reference: McDonald's

Average Unit Volume (AUV)
type: PropertyValue
value: McDonald's: $2,700 | Burger King: $1,200
value reference: McDonald's

Countries of Operation
type: PropertyValue
value: McDonald's: 100+ | Burger King: 95
value reference: McDonald's

Signature Burger Price (USD)
type: PropertyValue
value: McDonald's: $5.99 (Big Mac) | Burger King: $5.49 (Whopper)
value reference: Burger King

Average Service Time
type: PropertyValue
value: McDonald's: 3-4 minutes | Burger King: 4-5 minutes
value reference: McDonald's

Franchise Startup Cost
type: PropertyValue
value: McDonald's: $1,000-$2,300 | Burger King: $250-$550
value reference: Burger King

Annual Global Revenue
type: PropertyValue
value: McDonald's: $23.2 billion | Burger King: $6.5 billion
value reference: McDonald's

Total Global Restaurant Count
type: PropertyValue
value: McDonald's: 40,275 | Burger King: 18,000
value reference: McDonald's

Mobile App Daily Active Users
type: PropertyValue
value: McDonald's: 28M DAU | Burger King: 4.2M DAU
value reference: McDonald's

Franchise Startup Investment Range
type: PropertyValue
value: McDonald's: $1.6M - $2.3M | Burger King: $316K - $516K

Breakfast Menu Item Count
type: PropertyValue
value: McDonald's: 12+ items | Burger King: 6 items
value reference: McDonald's

Primary Burger Cooking Method
type: PropertyValue
value: McDonald's: Griddle-cooked (consistent) | Burger King: Flame-grilled (smoky flavor)

Global Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 97% | Burger King: 89%
value reference: McDonald's

Number of Locations Worldwide
type: PropertyValue
value: McDonald's: 40,576 | Burger King: N/A

Annual Revenue (2024)
type: PropertyValue
value: McDonald's: $23.2B | Burger King: N/A

Average Menu Item Price
type: PropertyValue
value: McDonald's: $9.75 | Burger King: N/A

Average Google Review Rating
type: PropertyValue
value: McDonald's: 3.8 | Burger King: N/A

Breakfast Menu Items
type: PropertyValue
value: McDonald's: 15+ | Burger King: N/A

Locations Open Past Midnight
type: PropertyValue
value: McDonald's: 62% | Burger King: N/A

Mobile App Loyalty Members
type: PropertyValue
value: McDonald's: 40+ (McDonald's Rewards) | Burger King: N/A

Global Restaurant Locations
type: PropertyValue
value: McDonald's: 40,575 | Burger King: 18,000+
value reference: McDonald's

Average Unit Volume Per Location
type: PropertyValue
value: McDonald's: $2.7M | Burger King: $1.62M
value reference: McDonald's

Market Capitalization
type: PropertyValue
value: McDonald's: $195B | Burger King: N/A

Brand Recognition (Global)
type: PropertyValue
value: McDonald's: 68% | Burger King: N/A

Breakfast Availability Hours
type: PropertyValue
value: McDonald's: 24 hours (all-day breakfast) | Burger King: N/A

Social Media Followers (Twitter/X)
type: PropertyValue
value: McDonald's: 26.3M | Burger King: N/A

US Location Count
type: PropertyValue
value: McDonald's: 13,573 | Burger King: N/A

Customer Satisfaction (ACSI)
type: PropertyValue
value: McDonald's: 74 | Burger King: N/A

Chicken Sandwich Price
type: PropertyValue
value: McDonald's: $6.79 | Burger King: N/A

Drive-Thru Speed
type: PropertyValue
value: McDonald's: 5.8 min | Burger King: N/A

Menu Items Available
type: PropertyValue
value: McDonald's: 150+ items | Burger King: N/A

Global Countries Served
type: PropertyValue
value: McDonald's: 100+ | Burger King: N/A

Average Employee Wage
type: PropertyValue
value: McDonald's: $13.50 | Burger King: N/A

Average Beverage Customization Options
type: PropertyValue
value: McDonald's: 12 | Burger King: N/A

Average Transaction Cost
type: PropertyValue
value: McDonald's: $10-14 | Burger King: N/A

Mobile App Order Penetration
type: PropertyValue
value: McDonald's: 29% | Burger King: N/A

Number of Locations
type: PropertyValue
value: McDonald's: 40,275 | Burger King: 18,000+
value reference: McDonald's

Brand Value Ranking
type: PropertyValue
value: McDonald's: $196.5 billion | Burger King: $19.3 billion
value reference: McDonald's

Signature Burger Calories
type: PropertyValue
value: McDonald's: 550 (Big Mac) | Burger King: 660 (Whopper)
value reference: McDonald's

Average Order Fulfillment Time
type: PropertyValue
value: McDonald's: 3-4 minutes | Burger King: N/A

Beef Quality Grade
type: PropertyValue
value: McDonald's: Frozen beef patties | Burger King: N/A

Menu Customization Options
type: PropertyValue
value: McDonald's: Limited (15-20 burger variations) | Burger King: N/A

International Country Presence
type: PropertyValue
value: McDonald's: 150+ countries | Burger King: N/A

Average Burger Calorie Content
type: PropertyValue
value: McDonald's: 550 cal (Big Mac) | Burger King: N/A

System-Wide Revenue
type: PropertyValue
value: McDonald's: N/A | Burger King: $1.8 Billion

Standard Meal Deal Price (UK)
type: PropertyValue
value: McDonald's: N/A | Burger King: £5.99

Price Difference
type: PropertyValue
value: McDonald's: N/A | Burger King: Saves £2.00

Beef Freshness
type: PropertyValue
value: McDonald's: N/A | Burger King: Flame-grilled (quality varies by location)

Signature Burger Flame-Grill Time
type: PropertyValue
value: McDonald's: N/A | Burger King: ~40 seconds per Whopper

Core Menu Dessert Innovation (2026)
type: PropertyValue
value: McDonald's: N/A | Burger King: Standard Frosty-style offerings

Restaurant Design Update
type: PropertyValue
value: McDonald's: N/A | Burger King: Traditional format

Meal Deal Customization Options
type: PropertyValue
value: McDonald's: N/A | Burger King: 5+ burger options at £5.99

Annual Revenue per Restaurant
type: PropertyValue
value: McDonald's: N/A | Burger King: $1.2M

Customer Satisfaction Score
type: PropertyValue
value: McDonald's: N/A | Burger King: 74/100

Average Drive-Thru Speed
type: PropertyValue
value: McDonald's: N/A | Burger King: 4.5 minutes

Signature Item Calories
type: PropertyValue
value: McDonald's: N/A | Burger King: Whopper: 660 cal

Average Meal Price
type: PropertyValue
value: McDonald's: N/A | Burger King: $6.50

Single Burger Base Price
type: PropertyValue
value: McDonald's: N/A | Burger King: $7.25

Average Customer Rating
type: PropertyValue
value: McDonald's: N/A | Burger King: 3.8/5.0

Average Service Wait Time
type: PropertyValue
value: McDonald's: N/A | Burger King: 6 minutes

Beef Sourcing Method
type: PropertyValue
value: McDonald's: N/A | Burger King: Flame-grilled frozen patties

Topping Customization Options
type: PropertyValue
value: McDonald's: N/A | Burger King: 6 standard toppings

Drive-Thru Availability
type: PropertyValue
value: McDonald's: N/A | Burger King: 95%

Price Per Pound of Beef
type: PropertyValue
value: McDonald's: N/A | Burger King: $2.10/lb

SpeakableSpecification
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css selector: #verdict
css selector: #key-differences
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McDonald's — Wikipedia
type: CreativeWork

Burger King — Wikipedia
type: CreativeWork

Compare McDonald's vs Burger King
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/mcdonalds-vs-burger-king))
object: McDonald's
object: Burger King

Average Service Time
type: PropertyValue
value reference: Speed & Efficiency

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Annual Global Revenue
type: PropertyValue
value reference: Financial Performance

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Financial Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Location Profitability

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

US Location Count
type: PropertyValue
value reference: Availability

Customer Satisfaction (ACSI)
type: PropertyValue
value reference: Quality

Chicken Sandwich Price
type: PropertyValue
value reference: Price

Drive-Thru Speed
type: PropertyValue
value reference: Convenience

Menu Items Available
type: PropertyValue
value reference: Variety

Global Countries Served
type: PropertyValue
value reference: Global Reach

Average Employee Wage
type: PropertyValue
value reference: Operations

Average Beverage Customization Options
type: PropertyValue
value reference: Menu

Average Transaction Cost
type: PropertyValue
value reference: Pricing

Mobile App Order Penetration
type: PropertyValue
value reference: Technology

Number of Locations
type: PropertyValue
value reference: Market Reach

Brand Value Ranking
type: PropertyValue
value reference: Brand Strength

Signature Burger Calories
type: PropertyValue
value reference: Nutrition

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

Menu Customization Options
type: PropertyValue
value reference: Product Variety

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition

System-Wide Revenue
type: PropertyValue
value reference: Business

Standard Meal Deal Price (UK)
type: PropertyValue
value reference: Pricing

Price Difference
type: PropertyValue
value reference: Pricing

Beef Freshness
type: PropertyValue
value reference: Quality

Signature Burger Flame-Grill Time
type: PropertyValue
value reference: Preparation

Core Menu Dessert Innovation (2026)
type: PropertyValue
value reference: Menu Items

Restaurant Design Update
type: PropertyValue
value reference: Experience

Meal Deal Customization Options
type: PropertyValue
value reference: Value

Annual Revenue per Restaurant
type: PropertyValue
value reference: Financial Performance

Customer Satisfaction Score
type: PropertyValue
value reference: Quality & Satisfaction

Average Drive-Thru Speed
type: PropertyValue
value reference: Service Efficiency

Signature Item Calories
type: PropertyValue
value reference: Nutrition

Average Meal Price
type: PropertyValue
value reference: Pricing

Single Burger Base Price
type: PropertyValue
value reference: Pricing

Average Customer Rating
type: PropertyValue
value reference: Satisfaction

Average Service Wait Time
type: PropertyValue
value reference: Speed

Beef Sourcing Method
type: PropertyValue
value reference: Quality

Topping Customization Options
type: PropertyValue
value reference: Customization

Drive-Thru Availability
type: PropertyValue
value reference: Convenience

Price Per Pound of Beef
type: PropertyValue
value reference: Value