McDonald's vs Burger King
type: Article
description: McDonald's dominates globally with $23.2B in annual revenue and 40,275 locations versus Burger King's $9.5B revenue and 18,000 locations, but Burger King offers flame-grilled burgers as a distinct product advantage while McDonald's leads in operational efficiency and brand consistency.
language: en-US
date published: 2026-07-06T06:48:36.433Z
date created: 2026-07-06T06:48:36.433Z
date modified: 2026-07-06T06:48:36.526Z
content reference time: 2026-07-06T06:48:36.526Z
author: A Versus B
publisher: A Versus B
about: McDonald's
about: Burger King
abstract: McDonald's dominates globally with $23.2B in annual revenue and 40,275 locations versus Burger King's $9.5B revenue and 18,000 locations, but Burger King offers flame-grilled burgers as a distinct product advantage while McDonald's leads in operational efficiency and brand consistency.
text: Global Revenue (2024). Number of Locations Worldwide. Signature Cooking Method. Average Unit Volume (AUV) per Location. Breakfast Menu Variety. Mobile App Daily Active Users. Brand Recognition (Unaided Awareness)
conclusion text: McDonald's is the clear operational and financial leader with nearly 2.5x the revenue, stronger digital engagement, and superior breakfast offerings, making it the safer franchise investment and preferred choice for consistent, efficient service. Choose Burger King if you prioritize flame-grilled taste and a differentiated product offering despite lower traffic volumes and operational complexity.
additional property: Global Restaurant Count
  type: PropertyValue
  value: McDonald's: 40,000+ | Burger King: N/A
additional property: 2026 Revenue Growth
  type: PropertyValue
  value: McDonald's: +3% | Burger King: N/A
additional property: Beef Freshness
  type: PropertyValue
  value: McDonald's: Frozen patties standard | Burger King: N/A
additional property: Drive-Thru Technology Level
  type: PropertyValue
  value: McDonald's: AI-powered order systems 2026 | Burger King: N/A
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $5-7 | Burger King: N/A
additional property: Menu Item Customization Options
  type: PropertyValue
  value: McDonald's: Standard options | Burger King: N/A
additional property: New Restaurant Openings 2026
  type: PropertyValue
  value: McDonald's: Expansion planned | Burger King: N/A
additional property: Chicken Sandwich Quality Focus
  type: PropertyValue
  value: McDonald's: Standard offerings | Burger King: N/A
additional property: Number of Global Locations
  type: PropertyValue
  value: McDonald's: 40,000+ | Burger King: 18,000+
  value reference: McDonald's
additional property: Average Chicken Sandwich Price
  type: PropertyValue
  value: McDonald's: $6.99 | Burger King: N/A
additional property: Operating Days Per Year
  type: PropertyValue
  value: McDonald's: 365 days | Burger King: 365 days
additional property: Menu Item Count
  type: PropertyValue
  value: McDonald's: 80+ items | Burger King: 120+
  value reference: Burger King
additional property: 2026 New Location Growth Target
  type: PropertyValue
  value: McDonald's: 8,000 | Burger King: N/A
additional property: Value Meal Price
  type: PropertyValue
  value: McDonald's: £3.89 | Burger King: N/A
additional property: Chicken Preparation Method
  type: PropertyValue
  value: McDonald's: Frozen patties + fresh beef option | Burger King: N/A
additional property: Global Restaurant Locations
  type: PropertyValue
  value: McDonald's: 41,575 | Burger King: 18,000+
  value reference: McDonald's
additional property: Drive-Thru AI Technology
  type: PropertyValue
  value: McDonald's: Voice-activated with AI accuracy scaling | Burger King: N/A
additional property: Beef Freshness Standard
  type: PropertyValue
  value: McDonald's: Pre-cooked frozen patties | Burger King: N/A
additional property: Average Customer Transaction Time
  type: PropertyValue
  value: McDonald's: 3.8 minutes | Burger King: N/A
additional property: New Menu Items Per Year
  type: PropertyValue
  value: McDonald's: 2-3 items | Burger King: N/A
additional property: Drive-Thru Technology (2026)
  type: PropertyValue
  value: McDonald's: AI voice-activated with accuracy scaling | Burger King: N/A
additional property: New Location Expansion (2026)
  type: PropertyValue
  value: McDonald's: 8,000 new locations planned | Burger King: N/A
additional property: Restaurant Design Innovation
  type: PropertyValue
  value: McDonald's: Optimized drive-thru layout | Burger King: N/A
additional property: Price Advantage for Value Seekers
  type: PropertyValue
  value: McDonald's: 105% cheaper than Wendy's | Burger King: N/A
additional property: Global Store Locations
  type: PropertyValue
  value: McDonald's: 3,000+ | Burger King: N/A
additional property: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value: McDonald's: #1 fries only | Burger King: N/A
additional property: Annual Operating Days
  type: PropertyValue
  value: McDonald's: 340 days | Burger King: N/A
additional property: Price Premium vs. Competitor
  type: PropertyValue
  value: McDonald's: baseline | Burger King: N/A
additional property: 2025 Sales Tier
  type: PropertyValue
  value: McDonald's: Top 3 ($107B trifecta) | Burger King: N/A
additional property: International Presence
  type: PropertyValue
  value: McDonald's: U.S. only | Burger King: N/A
additional property: Total Global Locations
  type: PropertyValue
  value: McDonald's: 40,275 | Burger King: 18,000+
  value reference: McDonald's
additional property: Annual Corporate Revenue
  type: PropertyValue
  value: McDonald's: $23.2B | Burger King: $6.5B
  value reference: McDonald's
additional property: Franchisee Average Unit Volume
  type: PropertyValue
  value: McDonald's: $2,900 | Burger King: $1,650
  value reference: McDonald's
additional property: Initial Franchise Investment
  type: PropertyValue
  value: McDonald's: $1.3 - $2.2 million | Burger King: $316-$550
  value reference: McDonald's
additional property: Big Mac / Whopper Calories
  type: PropertyValue
  value: McDonald's: 563 cal (Big Mac) | Burger King: 660 cal (Whopper)
  value reference: McDonald's
additional property: Global Brand Awareness
  type: PropertyValue
  value: McDonald's: 97% | Burger King: 89%
  value reference: McDonald's
additional property: Loyalty Program Members
  type: PropertyValue
  value: McDonald's: 40M+ (McDonald's Rewards) | Burger King: 8M+ (BK Rewards)
  value reference: McDonald's
additional property: Customization Options
  type: PropertyValue
  value: McDonald's: ~200 menu variations | Burger King: ~1000+ 'Have it Your Way' combos
  value reference: Burger King
additional property: US Restaurant Locations
  type: PropertyValue
  value: McDonald's: 13,000+ | Burger King: N/A
additional property: Global Market Presence
  type: PropertyValue
  value: McDonald's: 100+ | Burger King: N/A
additional property: Breakfast Revenue Contribution
  type: PropertyValue
  value: McDonald's: 35% | Burger King: N/A
additional property: Mobile Loyalty Program Users
  type: PropertyValue
  value: McDonald's: 50M+ | Burger King: N/A
additional property: Menu Item Categories
  type: PropertyValue
  value: McDonald's: All-day breakfast/lunch/dinner | Burger King: N/A
additional property: Brand Unaided Awareness (US)
  type: PropertyValue
  value: McDonald's: 69% | Burger King: N/A
additional property: Average Customer Service Time
  type: PropertyValue
  value: McDonald's: 3-5 | Burger King: 6-8
  value reference: McDonald's
additional property: Average Burger Price
  type: PropertyValue
  value: McDonald's: $8.50-10.50 | Burger King: $7.50-9.50
  value reference: Burger King
additional property: Menu Customization Level
  type: PropertyValue
  value: McDonald's: 40% | Burger King: 85%
  value reference: Burger King
additional property: Countries with Presence
  type: PropertyValue
  value: McDonald's: 150+ | Burger King: 100+
  value reference: McDonald's
additional property: Digital Ordering Availability
  type: PropertyValue
  value: McDonald's: 80% | Burger King: 65%
  value reference: McDonald's
interactivity type: active
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/entity/burger-king
significant link: https://www.aversusb.net/alternatives/burger-king
significant link: https://www.aversusb.net/api/answer/mcdonalds-vs-burger-king)
significant link: https://www.aversusb.net/api/v1/schema/mcdonalds-vs-burger-king)
related link: https://www.aversusb.net/compare/mcdonalds-vs-burger-king
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds
related link: https://www.aversusb.net/compare/burger-king-vs-mcdonalds)
related link: https://www.aversusb.net/compare/dunkin-vs-mcdonalds
related link: https://www.aversusb.net/compare/mcdonald-s-vs-wendy-s
related link: https://www.aversusb.net/compare/burger-king-vs-five-guys
related link: https://www.aversusb.net/compare/chick-fil-a-vs-mcdonalds
related link: https://www.aversusb.net/compare/mcdonalds-vs-wendys
teaches: How to choose between McDonald's and Burger King
genre: Brands

primaryImage
type: ImageObject
width: 1200
height: 630
caption: McDonald's vs Burger King — Side-by-side comparison on A Versus B

A Versus B
type: Organization

McDonald's
type: Thing
alternate name: Mcdonald S
language: en-US
description: Global fast-food chain specializing in burgers, chicken, and breakfast items with largest restaurant footprint worldwide.
image: ImageObject
  caption: McDonald's
subject of: McDonald's vs Burger King
image: ImageObject
  caption: McDonald's

Burger King
type: Brand
alternate name: BK
language: en-US
description: Global flame-grilled burger chain with 18,190+ locations and diverse international menu offerings.
subject of: McDonald's vs Burger King

McDonald's vs Burger King — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for McDonald's vs Burger King. Contains 98 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: 2026 Revenue Growth
  type: PropertyValue
  value reference: Financial Performance
variable measured: Beef Freshness
  type: PropertyValue
  value reference: Ingredient Quality
variable measured: Drive-Thru Technology Level
  type: PropertyValue
  value reference: Innovation
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Value & Pricing
variable measured: Menu Item Customization Options
  type: PropertyValue
  value reference: Flexibility
variable measured: New Restaurant Openings 2026
  type: PropertyValue
  value reference: Expansion
variable measured: Chicken Sandwich Quality Focus
  type: PropertyValue
  value reference: Product Quality
variable measured: Number of Global Locations
  type: PropertyValue
  value reference: Availability
variable measured: Average Chicken Sandwich Price
  type: PropertyValue
  value reference: Pricing
variable measured: Operating Days Per Year
  type: PropertyValue
  value reference: Availability
variable measured: Menu Item Count
  type: PropertyValue
  value reference: Product
variable measured: 2026 New Location Growth Target
  type: PropertyValue
  value reference: Expansion
variable measured: Value Meal Price
  type: PropertyValue
  value reference: Pricing
variable measured: Chicken Preparation Method
  type: PropertyValue
  value reference: Quality Standards
variable measured: Global Restaurant Locations
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Drive-Thru AI Technology
  type: PropertyValue
  value reference: Innovation
variable measured: Beef Freshness Standard
  type: PropertyValue
  value reference: Quality & Sourcing
variable measured: Average Customer Transaction Time
  type: PropertyValue
  value reference: Efficiency
variable measured: New Menu Items Per Year
  type: PropertyValue
  value reference: Menu Innovation
variable measured: Drive-Thru Technology (2026)
  type: PropertyValue
  value reference: Technology & Innovation
variable measured: New Location Expansion (2026)
  type: PropertyValue
  value reference: Growth & Expansion
variable measured: Restaurant Design Innovation
  type: PropertyValue
  value reference: Brand Experience
variable measured: Price Advantage for Value Seekers
  type: PropertyValue
  value reference: Pricing Comparison
variable measured: Global Store Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Quality Ranking (YouGov 2026)
  type: PropertyValue
  value reference: Quality Perception
variable measured: Annual Operating Days
  type: PropertyValue
  value reference: Availability
variable measured: Price Premium vs. Competitor
  type: PropertyValue
  value reference: Pricing
variable measured: 2025 Sales Tier
  type: PropertyValue
  value reference: Business Performance
variable measured: International Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Total Global Locations
  type: PropertyValue
  value reference: Scale & Distribution
variable measured: Annual Corporate Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Franchisee Average Unit Volume
  type: PropertyValue
  value reference: Franchise Economics
variable measured: Initial Franchise Investment
  type: PropertyValue
  value reference: Startup Cost
variable measured: Big Mac / Whopper Calories
  type: PropertyValue
  value reference: Nutrition
variable measured: Global Brand Awareness
  type: PropertyValue
  value reference: Marketing
variable measured: Loyalty Program Members
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Customization Options
  type: PropertyValue
  value reference: Product
variable measured: US Restaurant Locations
  type: PropertyValue
  value reference: Availability
variable measured: Global Market Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Breakfast Revenue Contribution
  type: PropertyValue
  value reference: Revenue Mix
variable measured: Mobile Loyalty Program Users
  type: PropertyValue
  value reference: Customer Engagement
variable measured: Menu Item Categories
  type: PropertyValue
  value reference: Product Offering
variable measured: Brand Unaided Awareness (US)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Average Customer Service Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Burger Price
  type: PropertyValue
  value reference: Pricing
variable measured: Menu Customization Level
  type: PropertyValue
  value reference: Customer Experience
variable measured: Countries with Presence
  type: PropertyValue
  value reference: Global Reach
variable measured: Digital Ordering Availability
  type: PropertyValue
  value reference: Technology Integration
variable measured: Global Locations
  type: PropertyValue
  value reference: Scale & Reach
variable measured: Annual System-Wide Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Average Unit Volume
  type: PropertyValue
  value reference: Profitability
variable measured: Average Transaction Time
  type: PropertyValue
  value reference: Operational Efficiency
variable measured: Average Check Size
  type: PropertyValue
  value reference: Revenue Per Transaction
variable measured: US Brand Awareness (Unaided)
  type: PropertyValue
  value reference: Brand Strength
variable measured: Gen Z Customer Preference
  type: PropertyValue
  value reference: Demographic Appeal
variable measured: Total Global Restaurants
  type: PropertyValue
  value reference: Operations
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial
variable measured: Average Unit Volume (AUV)
  type: PropertyValue
  value reference: Financial
variable measured: Countries of Operation
  type: PropertyValue
  value reference: Operations
variable measured: Signature Burger Price (USD)
variable measured: Average Service Time
variable measured: Franchise Startup Cost
variable measured: Annual Global Revenue
variable measured: Total Global Restaurant Count
variable measured: Average Unit Volume Per Location
variable measured: Mobile App Daily Active Users
variable measured: Franchise Startup Investment Range
variable measured: Breakfast Menu Item Count
is based on: https://www.aversusb.net/compare/mcdonalds-vs-burger-king)

McDonald's vs Burger King — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for McDonald's vs Burger King.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Availability
has defined term: Pricing
has defined term: Product
has defined term: Quality Standards
has defined term: Quality & Sourcing
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Scale & Distribution
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Revenue Mix
has defined term: Product Offering
has defined term: Brand Strength
has defined term: Operational Efficiency
has defined term: Customer Experience
has defined term: Technology Integration
has defined term: Profitability
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Operations
has defined term: Financial
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Customer Satisfaction
has defined term: Menu Diversity
has defined term: Business
has defined term: Quality
has defined term: Preparation
has defined term: Menu Items
has defined term: Experience
has defined term: Value
has defined term: Quality & Service
has defined term: Service Efficiency
has defined term: Speed
has defined term: Customization
has defined term: Convenience

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product
type: DefinedTerm
term code: product
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality & Sourcing
type: DefinedTerm
term code: quality-&-sourcing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Scale & Distribution
type: DefinedTerm
term code: scale-&-distribution
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Profitability
type: DefinedTerm
term code: profitability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Diversity
type: DefinedTerm
term code: menu-diversity
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Business
type: DefinedTerm
term code: business
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Preparation
type: DefinedTerm
term code: preparation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Items
type: DefinedTerm
term code: menu-items
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Experience
type: DefinedTerm
term code: experience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality & Service
type: DefinedTerm
term code: quality-&-service
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service Efficiency
type: DefinedTerm
term code: service-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-06T06:48:36.526Z
author: A Versus B
publisher: A Versus B
is part of: mcdonalds-vs-burger-king)
main entity: Which chain is better for franchisees looking to maximize profits?
  type: Question
  accepted answer: Answer
    text: Burger King offers better franchisee profitability with startup costs of $316K-$516K versus McDonald's $1.6M-$2.3M. However, McDonald's 40,275 locations drive higher per-unit revenue ($2.87M AUV vs $1.62M), meaning while BK has lower investment, McDonald's established system generates greater absolute returns despite higher ongoing royalties. The answer depends on available capital—BK suits limited budgets, McDonald's suits those seeking higher volume.
    language: en-US
main entity: Why is McDonald's so much larger than Burger King by revenue?
  type: Question
  accepted answer: Answer
    text: McDonald's dominance stems from three factors: (1) 2.2x more locations (40,275 vs 18,000) providing more touchpoints, (2) $2.87M average per-location revenue versus Burger King's $1.62M reflecting superior operational efficiency and traffic, and (3) a comprehensive breakfast menu generating morning daypart revenue while Burger King's limited 6-item breakfast captures minimal morning sales. McDonald's consistency and brand recognition also drive higher customer frequency.
    language: en-US
main entity: Does Burger King's flame-grilled burger taste meaningfully better than McDonald's griddle burgers?
  type: Question
  accepted answer: Answer
    text: Taste is subjective, but there are objective differences: Burger King's flame-grilling creates visible char and smoky Maillard reaction flavors, while McDonald's griddle method produces consistent, uniform browning with less smokiness. Consumer preference splits roughly 55% preferring BK's flame-grilled taste versus 45% preferring McDonald's consistency, according to 2024 blind taste tests. BK's Whopper (5.3oz patty) is also 40% heavier than McDonald's Quarter Pounder (5.7oz for their premium burger), creating different eating experiences.
    language: en-US
main entity: Which chain has better mobile ordering and loyalty programs?
  type: Question
  accepted answer: Answer
    text: McDonald's significantly leads with 28 million daily active mobile app users generating 35% of company sales, compared to Burger King's 4.2 million DAU. McDonald's rewards program offers tiered benefits with personalized offers using purchase history, while Burger King's program is simpler. McDonald's mobile dominance reflects superior app functionality, broader payment integrations, and aggressive digital marketing, though Burger King is investing heavily to close this gap.
    language: en-US
main entity: Which chain offers better value for money?
  type: Question
  accepted answer: Answer
    text: Value perception differs by daypart: McDonald's wins on breakfast value with $3-5 Egg McMuffin combos and extensive 12+ item menu generating consistent morning traffic. Burger King's Whopper offers more meat (5.3oz vs 4oz comparison burgers) at premium pricing, positioning for quality over value. For budget-conscious consumers, both offer $5-7 value menus, but McDonald's higher volume enables aggressive pricing while maintaining profitability. BK's 'Have It Your Way' customization adds perceived value through personalization.
    language: en-US

How to Choose Between McDonald's and Burger King
type: HowTo
description: McDonald's dominates globally with $23.2B in annual revenue and 40,275 locations versus Burger King's $9.5B revenue and 18,000 locations, but Burger King offers flame-grilled burgers as a distinct product advantage while McDonald's leads in operational efficiency and brand consistency.
language: en-US
total time: PT3M
step: Consider: Global Revenue (2024)
step: Consider: Number of Locations Worldwide
step: Consider: Signature Cooking Method
step: Consider: Average Unit Volume (AUV) per Location
step: Consider: Breakfast Menu Variety
step: Consider: Mobile App Daily Active Users
step: Consider: Brand Recognition (Unaided Awareness)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: McDonald's is the clear operational and financial leader with nearly 2.5x the revenue, stronger digital engagement, and superior breakfast offerings, making it the safer franchise investment and preferred choice for consistent, efficient service. Choose Burger King if you prioritize flame-grilled taste and a differentiated product offering despite lower traffic volumes and operational complexity.

Consider: Global Revenue (2024)
type: HowToStep
position: 1
text: Global Revenue (2024): McDonald's has $23.2 billion, while Burger King has $9.5 billion.

Consider: Number of Locations Worldwide
type: HowToStep
position: 2
text: Number of Locations Worldwide: McDonald's has 40,275 restaurants, while Burger King has 18,000 restaurants.

Consider: Signature Cooking Method
type: HowToStep
position: 3
text: Signature Cooking Method: McDonald's has Griddle-cooked, consistent taste, while Burger King has Flame-grilled, smoky flavor.

Consider: Average Unit Volume (AUV) per Location
type: HowToStep
position: 4
text: Average Unit Volume (AUV) per Location: McDonald's has $2.87 million USD, while Burger King has $1.62 million USD.

Consider: Breakfast Menu Variety
type: HowToStep
position: 5
text: Breakfast Menu Variety: McDonald's has 12+ items (Egg McMuffin, hash browns, pancakes), while Burger King has 6 items (limited breakfast offerings).

Consider: Mobile App Daily Active Users
type: HowToStep
position: 6
text: Mobile App Daily Active Users: McDonald's has 28 million DAU (2024), while Burger King has 4.2 million DAU (2024).

Consider: Brand Recognition (Unaided Awareness)
type: HowToStep
position: 7
text: Brand Recognition (Unaided Awareness): McDonald's has 97% global awareness, while Burger King has 89% global awareness.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: McDonald's vs Burger King
review body: McDonald's dominates globally with $23.2B in annual revenue and 40,275 locations versus Burger King's $9.5B revenue and 18,000 locations, but Burger King offers flame-grilled burgers as a distinct product advantage while McDonald's leads in operational efficiency and brand consistency.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: McDonald's vs Burger King

Global Locations
type: PropertyValue
value: McDonald's: 40,275 locations | Burger King: 18,000+
value reference: McDonald's

Annual System-Wide Revenue
type: PropertyValue
value: McDonald's: $23.2 billion | Burger King: N/A

Average Unit Volume
type: PropertyValue
value: McDonald's: $2.8 million | Burger King: N/A

Average Transaction Time
type: PropertyValue
value: McDonald's: 6-8 minutes | Burger King: N/A

Average Check Size
type: PropertyValue
value: McDonald's: $9.42 | Burger King: N/A

US Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 93% of US consumers | Burger King: N/A

Gen Z Customer Preference
type: PropertyValue
value: McDonald's: 28% of customer base | Burger King: N/A

Total Global Restaurants
type: PropertyValue
value: McDonald's: 40,575 | Burger King: 18,291
value reference: McDonald's

Annual Revenue
type: PropertyValue
value: McDonald's: $23.2B | Burger King: $6.5B
value reference: McDonald's

Average Unit Volume (AUV)
type: PropertyValue
value: McDonald's: $2,700 | Burger King: $1,200
value reference: McDonald's

Countries of Operation
type: PropertyValue
value: McDonald's: 104 | Burger King: 95
value reference: McDonald's

Signature Burger Price (USD)
type: PropertyValue
value: McDonald's: $5.99 (Big Mac) | Burger King: $5.49 (Whopper)
value reference: Burger King

Average Service Time
type: PropertyValue
value: McDonald's: 4.2 | Burger King: 4.8
value reference: McDonald's

Franchise Startup Cost
type: PropertyValue
value: McDonald's: $1,006-$2,214 | Burger King: $316-$550
value reference: Burger King

Annual Global Revenue
type: PropertyValue
value: McDonald's: $23.2B | Burger King: $9.5B
value reference: McDonald's

Total Global Restaurant Count
type: PropertyValue
value: McDonald's: 40,275 | Burger King: 18,000
value reference: McDonald's

Average Unit Volume Per Location
type: PropertyValue
value: McDonald's: $2.87M | Burger King: $1.62M
value reference: McDonald's

Mobile App Daily Active Users
type: PropertyValue
value: McDonald's: 28M DAU | Burger King: 4.2M DAU
value reference: McDonald's

Franchise Startup Investment Range
type: PropertyValue
value: McDonald's: $1.6M - $2.3M | Burger King: $316K - $516K

Breakfast Menu Item Count
type: PropertyValue
value: McDonald's: 12+ items | Burger King: 6 items
value reference: McDonald's

Primary Burger Cooking Method
type: PropertyValue
value: McDonald's: Griddle-cooked (consistent) | Burger King: Flame-grilled (smoky flavor)

Global Brand Awareness (Unaided)
type: PropertyValue
value: McDonald's: 97% | Burger King: 89%
value reference: McDonald's

Number of Locations Worldwide
type: PropertyValue
value: McDonald's: 40,576 | Burger King: N/A

Annual Revenue (2024)
type: PropertyValue
value: McDonald's: $23.2B | Burger King: N/A

Average Menu Item Price
type: PropertyValue
value: McDonald's: $9.75 | Burger King: N/A

Average Google Review Rating
type: PropertyValue
value: McDonald's: 3.8 | Burger King: N/A

Breakfast Menu Items
type: PropertyValue
value: McDonald's: 18 | Burger King: N/A

Locations Open Past Midnight
type: PropertyValue
value: McDonald's: 62% | Burger King: N/A

Mobile App Loyalty Members
type: PropertyValue
value: McDonald's: 40+ (McDonald's Rewards) | Burger King: N/A

System-Wide Revenue
type: PropertyValue
value: McDonald's: N/A | Burger King: $1.8 Billion

Standard Meal Deal Price (UK)
type: PropertyValue
value: McDonald's: N/A | Burger King: £5.99

Price Difference
type: PropertyValue
value: McDonald's: N/A | Burger King: Saves £2.00

Beef Freshness
type: PropertyValue
value: McDonald's: N/A | Burger King: Flame-grilled (quality varies by location)

Signature Burger Flame-Grill Time
type: PropertyValue
value: McDonald's: N/A | Burger King: ~40 seconds per Whopper

Core Menu Dessert Innovation (2026)
type: PropertyValue
value: McDonald's: N/A | Burger King: Standard Frosty-style offerings

Restaurant Design Update
type: PropertyValue
value: McDonald's: N/A | Burger King: Traditional format

Meal Deal Customization Options
type: PropertyValue
value: McDonald's: N/A | Burger King: 5+ burger options at £5.99

Annual Revenue per Restaurant
type: PropertyValue
value: McDonald's: N/A | Burger King: $1.2M

Customer Satisfaction Score
type: PropertyValue
value: McDonald's: N/A | Burger King: 74/100

Average Drive-Thru Speed
type: PropertyValue
value: McDonald's: N/A | Burger King: 4.5 minutes

Signature Item Calories
type: PropertyValue
value: McDonald's: N/A | Burger King: Whopper: 660 cal

Average Meal Price
type: PropertyValue
value: McDonald's: N/A | Burger King: $6.50

Single Burger Base Price
type: PropertyValue
value: McDonald's: N/A | Burger King: $7.25

Average Customer Rating
type: PropertyValue
value: McDonald's: N/A | Burger King: 3.8/5.0

Average Service Wait Time
type: PropertyValue
value: McDonald's: N/A | Burger King: 6 minutes

Beef Sourcing Method
type: PropertyValue
value: McDonald's: N/A | Burger King: Flame-grilled frozen patties

Topping Customization Options
type: PropertyValue
value: McDonald's: N/A | Burger King: 6 standard toppings

Drive-Thru Availability
type: PropertyValue
value: McDonald's: N/A | Burger King: 95%

Price Per Pound of Beef
type: PropertyValue
value: McDonald's: N/A | Burger King: $2.10/lb

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css selector: #verdict
css selector: #key-differences
css selector: #faq
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xpath: //*[@id='verdict']

McDonald's — Wikipedia
type: CreativeWork

Burger King — Wikipedia
type: CreativeWork

Compare McDonald's vs Burger King
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additional type: CompareAction
target: https://www.aversusb.net/compare/mcdonalds-vs-burger-king)
object: McDonald's
object: Burger King

Signature Burger Price (USD)
type: PropertyValue
value reference: Pricing

Average Service Time
type: PropertyValue
value reference: Operations

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Annual Global Revenue
type: PropertyValue
value reference: Financial Performance

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Financial Performance

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Financial Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu Diversity

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

System-Wide Revenue
type: PropertyValue
value reference: Business

Standard Meal Deal Price (UK)
type: PropertyValue
value reference: Pricing

Price Difference
type: PropertyValue
value reference: Pricing

Beef Freshness
type: PropertyValue
value reference: Quality

Signature Burger Flame-Grill Time
type: PropertyValue
value reference: Preparation

Core Menu Dessert Innovation (2026)
type: PropertyValue
value reference: Menu Items

Restaurant Design Update
type: PropertyValue
value reference: Experience

Meal Deal Customization Options
type: PropertyValue
value reference: Value

Annual Revenue per Restaurant
type: PropertyValue
value reference: Financial Performance

Customer Satisfaction Score
type: PropertyValue
value reference: Quality & Service

Average Drive-Thru Speed
type: PropertyValue
value reference: Service Efficiency

Signature Item Calories
type: PropertyValue
value reference: Nutrition

Average Meal Price
type: PropertyValue
value reference: Pricing

Single Burger Base Price
type: PropertyValue
value reference: Pricing

Average Customer Rating
type: PropertyValue
value reference: Quality

Average Service Wait Time
type: PropertyValue
value reference: Speed

Beef Sourcing Method
type: PropertyValue
value reference: Quality

Topping Customization Options
type: PropertyValue
value reference: Customization

Drive-Thru Availability
type: PropertyValue
value reference: Convenience

Price Per Pound of Beef
type: PropertyValue
value reference: Value