Matomo vs Hotjar
type: Article
description: Matomo is a self-hosted or cloud analytics platform focused on privacy-first website tracking with complete data ownership, while Hotjar is a SaaS-only heatmapping and session recording tool designed for UX research and conversion optimization. Matomo excels for data privacy and compliance; Hotjar excels for visual user behavior understanding.
language: en-US
date published: 2026-07-09T13:44:53.406Z
date created: 2026-07-09T13:44:53.406Z
date modified: 2026-07-09T13:44:53.448Z
content reference time: 2026-07-09T13:44:53.448Z
author: A Versus B
publisher: A Versus B
about: Matomo
about: Hotjar
abstract: Matomo is a self-hosted or cloud analytics platform focused on privacy-first website tracking with complete data ownership, while Hotjar is a SaaS-only heatmapping and session recording tool designed for UX research and conversion optimization. Matomo excels for data privacy and compliance; Hotjar excels for visual user behavior understanding.
text: Deployment Model. Data Ownership & Privacy. Primary Use Case. Monthly Pageview Limit (Starter Plan). Heatmapping Capability. Session Recording. Setup Complexity
conclusion text: Choose Matomo if you need complete data privacy, GDPR compliance, unlimited tracking capacity, and full data ownership—especially for regulated industries or enterprises. Choose Hotjar if your primary goal is understanding user experience through visual behavior data (heatmaps, recordings) and you prioritize ease of setup and faster implementation for conversion optimization.
additional property: Base Pricing (Monthly)
  type: PropertyValue
  value: Matomo: $19 (Cloud Starter) | Hotjar: N/A
additional property: Setup Time (Minutes)
  type: PropertyValue
  value: Matomo: 60-180 (self-hosted) / 5 (cloud) | Hotjar: 10-15 minutes
  value reference: Hotjar
additional property: Available Plugins/Extensions
  type: PropertyValue
  value: Matomo: 50+ | Hotjar: N/A
additional property: Historical Data Retention
  type: PropertyValue
  value: Matomo: Unlimited (self-hosted) / 13 (cloud) | Hotjar: N/A
additional property: Real-Time Dashboard
  type: PropertyValue
  value: Matomo: Yes (live visitors feed) | Hotjar: N/A
additional property: API Rate Limit (Requests/Hour)
  type: PropertyValue
  value: Matomo: Unlimited (self-hosted) / 120 (cloud) | Hotjar: N/A
additional property: Supported Integrations
  type: PropertyValue
  value: Matomo: 20+ (Slack, Zapier, Google Sheets, etc.) | Hotjar: N/A
additional property: Setup Time (Self-hosted)
  type: PropertyValue
  value: Matomo: 120-240 minutes | Hotjar: N/A
additional property: Minimum RAM Requirement
  type: PropertyValue
  value: Matomo: 2 GB | Hotjar: N/A
additional property: Monthly Database Size (100K events)
  type: PropertyValue
  value: Matomo: 400 MB | Hotjar: N/A
additional property: Built-in Features
  type: PropertyValue
  value: Matomo: 500+ | Hotjar: N/A
additional property: API Endpoints
  type: PropertyValue
  value: Matomo: 40+ | Hotjar: N/A
additional property: Project Age
  type: PropertyValue
  value: Matomo: 18 years | Hotjar: N/A
additional property: Community Size (GitHub Stars)
  type: PropertyValue
  value: Matomo: 27,000+ | Hotjar: N/A
additional property: Free Tier Event Limit
  type: PropertyValue
  value: Matomo: None (self-hosted only) | Hotjar: N/A
additional property: Starter Cloud Plan Price
  type: PropertyValue
  value: Matomo: $29 | Hotjar: N/A
additional property: Session Replay Feature
  type: PropertyValue
  value: Matomo: Not available | Hotjar: N/A
additional property: Native Feature Flags
  type: PropertyValue
  value: Matomo: Via third-party plugins | Hotjar: N/A
additional property: Self-Hosting Available
  type: PropertyValue
  value: Matomo: Yes, open-source | Hotjar: Cloud-only
additional property: Integrations Available
  type: PropertyValue
  value: Matomo: 400+ | Hotjar: N/A
additional property: GDPR Compliant
  type: PropertyValue
  value: Matomo: Yes, privacy-first design | Hotjar: N/A
additional property: Maximum Data Retention (Cloud)
  type: PropertyValue
  value: Matomo: 25 months (standard) | Hotjar: N/A
additional property: Monthly Cost (Mid-Size Site)
  type: PropertyValue
  value: Matomo: $300-3,000/year (cloud) or $0 (self-hosted) | Hotjar: N/A
additional property: Data Sampling Threshold
  type: PropertyValue
  value: Matomo: No sampling on any plan | Hotjar: N/A
additional property: Global Market Share
  type: PropertyValue
  value: Matomo: 4% of tracked websites | Hotjar: N/A
additional property: Real-time Reporting Latency
  type: PropertyValue
  value: Matomo: 60-120 seconds | Hotjar: N/A
additional property: Available Integrations
  type: PropertyValue
  value: Matomo: 80+ integrations | Hotjar: N/A
additional property: GDPR Compliance Setup
  type: PropertyValue
  value: Matomo: Compliant by default | Hotjar: N/A
additional property: Data Ownership
  type: PropertyValue
  value: Matomo: 100% user/organization owned | Hotjar: N/A
additional property: AI-Powered Predictive Features
  type: PropertyValue
  value: Matomo: 0 (basic analytics only) | Hotjar: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Matomo: $19/month (cloud) or Free (self-hosted) | Hotjar: $39/month
  value reference: Matomo
additional property: Self-Hosting Option
  type: PropertyValue
  value: Matomo: Yes (Free open-source) | Hotjar: N/A
additional property: Script Size
  type: PropertyValue
  value: Matomo: ~50 KB | Hotjar: N/A
additional property: Custom Events (Limit)
  type: PropertyValue
  value: Matomo: Unlimited | Hotjar: N/A
additional property: GDPR Compliance (Default)
  type: PropertyValue
  value: Matomo: Requires configuration | Hotjar: N/A
additional property: API Access Level
  type: PropertyValue
  value: Matomo: Full REST API & webhooks | Hotjar: N/A
additional property: Max Monthly Pageviews (Free Tier)
  type: PropertyValue
  value: Matomo: Unlimited (self-hosted) | Hotjar: N/A
additional property: Annual Cost (100M monthly events)
  type: PropertyValue
  value: Matomo: $2,500 | Hotjar: N/A
additional property: Data Latency
  type: PropertyValue
  value: Matomo: 5-10 minutes | Hotjar: N/A
additional property: Setup Time (to first dashboard)
  type: PropertyValue
  value: Matomo: 8-16 hours (self-hosted) | Hotjar: N/A
additional property: Pre-Built Integrations
  type: PropertyValue
  value: Matomo: 45 integrations | Hotjar: N/A
additional property: Session Recording Included
  type: PropertyValue
  value: Matomo: Yes (in all plans) | Hotjar: N/A
additional property: GDPR Compliance Effort
  type: PropertyValue
  value: Matomo: None (native) | Hotjar: N/A
additional property: Cohort Analysis Sophistication
  type: PropertyValue
  value: Matomo: Basic (manual creation) | Hotjar: N/A
additional property: GitHub Stars (Community)
  type: PropertyValue
  value: Matomo: 45,000 stars | Hotjar: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: Matomo: $19/month (cloud) or Free (self-hosted) | Hotjar: $39/month
  value reference: Matomo
additional property: Annual Cost (First Year, Single Site)
  type: PropertyValue
  value: Matomo: $228 (cloud) or $0 (self-hosted) | Hotjar: N/A
additional property: Monthly Cost (Single Site)
  type: PropertyValue
  value: Matomo: $19 | Hotjar: N/A
additional property: Cost for 10 Sites
  type: PropertyValue
  value: Matomo: $190 (cloud) | Hotjar: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/matomo
significant link: https://www.aversusb.net/alternatives/matomo
significant link: https://www.aversusb.net/entity/hotjar
significant link: https://www.aversusb.net/alternatives/hotjar
significant link: https://www.aversusb.net/api/answer/matomo-vs-hotjar)
significant link: https://www.aversusb.net/api/v1/schema/matomo-vs-hotjar)
related link: https://www.aversusb.net/compare/matomo-vs-hotjar
related link: https://www.aversusb.net/compare/matomo-vs-plausible
related link: https://www.aversusb.net/compare/hotjar-vs-crazy-egg
related link: https://www.aversusb.net/compare/google-analytics-vs-hotjar
related link: https://www.aversusb.net/compare/matomo-vs-umami
related link: https://www.aversusb.net/compare/hotjar-vs-microsoft-clarity
related link: https://www.aversusb.net/compare/heap-vs-hotjar
related link: https://www.aversusb.net/compare/plausible-vs-hotjar
teaches: How to choose between Matomo and Hotjar
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Matomo vs Hotjar — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Matomo
type: SoftwareApplication
language: en-US
description: Privacy-focused web analytics platform offering Google Analytics alternative with self-hosting capability.
subject of: Matomo vs Hotjar

Hotjar
type: Thing
language: en-US
description: Comprehensive user behavior analytics platform with heatmaps, session recording, and feedback tools.
subject of: Matomo vs Hotjar

Matomo vs Hotjar — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Matomo vs Hotjar. Contains 175 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Base Pricing (Monthly)
  type: PropertyValue
  value reference: Cost
variable measured: Setup Time (Minutes)
  type: PropertyValue
  value reference: Ease of Use
variable measured: Available Plugins/Extensions
  type: PropertyValue
  value reference: Customization
variable measured: Historical Data Retention
  type: PropertyValue
  value reference: Data Storage
variable measured: Real-Time Dashboard
  type: PropertyValue
  value reference: Features
variable measured: API Rate Limit (Requests/Hour)
  type: PropertyValue
  value reference: Technical
variable measured: Supported Integrations
  type: PropertyValue
  value reference: Integration
variable measured: Setup Time (Self-hosted)
  type: PropertyValue
  value reference: Deployment
variable measured: Minimum RAM Requirement
  type: PropertyValue
  value reference: Hardware
variable measured: Monthly Database Size (100K events)
  type: PropertyValue
  value reference: Infrastructure
variable measured: Built-in Features
  type: PropertyValue
  value reference: Functionality
variable measured: API Endpoints
  type: PropertyValue
  value reference: Integration
variable measured: Project Age
  type: PropertyValue
  value reference: Maturity
variable measured: Community Size (GitHub Stars)
  type: PropertyValue
  value reference: Community
variable measured: Free Tier Event Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Starter Cloud Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Session Replay Feature
  type: PropertyValue
  value reference: Features
variable measured: Native Feature Flags
  type: PropertyValue
  value reference: Features
variable measured: Self-Hosting Available
  type: PropertyValue
  value reference: Deployment
variable measured: Integrations Available
  type: PropertyValue
  value reference: Integrations
variable measured: GDPR Compliant
  type: PropertyValue
  value reference: Compliance
variable measured: Maximum Data Retention (Cloud)
  type: PropertyValue
  value reference: Data Management
variable measured: Monthly Cost (Mid-Size Site)
  type: PropertyValue
  value reference: Pricing
variable measured: Data Sampling Threshold
  type: PropertyValue
  value reference: Data Accuracy
variable measured: Global Market Share
  type: PropertyValue
  value reference: Adoption
variable measured: Real-time Reporting Latency
  type: PropertyValue
  value reference: Performance
variable measured: Available Integrations
  type: PropertyValue
  value reference: Features
variable measured: GDPR Compliance Setup
  type: PropertyValue
  value reference: Privacy
variable measured: Data Ownership
  type: PropertyValue
  value reference: Data Control
variable measured: AI-Powered Predictive Features
  type: PropertyValue
  value reference: Analytics Features
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Self-Hosting Option
  type: PropertyValue
  value reference: Deployment
variable measured: Script Size
  type: PropertyValue
  value reference: Performance
variable measured: Custom Events (Limit)
  type: PropertyValue
  value reference: Features
variable measured: GDPR Compliance (Default)
  type: PropertyValue
  value reference: Privacy
variable measured: API Access Level
  type: PropertyValue
  value reference: Integration
variable measured: Max Monthly Pageviews (Free Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Annual Cost (100M monthly events)
  type: PropertyValue
  value reference: Pricing
variable measured: Data Latency
  type: PropertyValue
  value reference: Performance
variable measured: Setup Time (to first dashboard)
  type: PropertyValue
  value reference: Ease of Use
variable measured: Pre-Built Integrations
  type: PropertyValue
  value reference: Features
variable measured: Session Recording Included
  type: PropertyValue
  value reference: Features
variable measured: GDPR Compliance Effort
  type: PropertyValue
  value reference: Privacy
variable measured: Cohort Analysis Sophistication
  type: PropertyValue
  value reference: Analytics
variable measured: GitHub Stars (Community)
  type: PropertyValue
  value reference: Adoption
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Annual Cost (First Year, Single Site)
  type: PropertyValue
  value reference: Pricing
variable measured: Monthly Cost (Single Site)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost for 10 Sites
  type: PropertyValue
  value reference: Pricing
variable measured: Setup Time
  type: PropertyValue
  value reference: Implementation
variable measured: Available Features
  type: PropertyValue
  value reference: Functionality
variable measured: GDPR Compliance Default
  type: PropertyValue
  value reference: Privacy
variable measured: Data Storage Location
  type: PropertyValue
  value reference: Data Ownership
variable measured: Global User Base
  type: PropertyValue
  value reference: Market Share
variable measured: Enterprise Support Tier
  type: PropertyValue
  value reference: Support Quality
variable measured: Monthly Events Included
  type: PropertyValue
  value reference: Quotas
variable measured: Data Ownership (Self-Hosted Available)
  type: PropertyValue
  value reference: Data Privacy
variable measured: Cohort Analysis Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Predictive Analytics/ML Features
  type: PropertyValue
  value reference: Advanced Features
variable measured: Average Implementation Time
  type: PropertyValue
  value reference: Implementation
variable measured: Number of Pre-built Integrations
variable measured: Free Plan Pageview/Session Limit
variable measured: Setup Time (Cloud/SaaS)
variable measured: Native Heatmapping
variable measured: Native Session Recording
variable measured: Data Ownership (Self-Hosted Option)
variable measured: GDPR Compliance (Out-of-Box)
variable measured: Starting Paid Plan Price
variable measured: Custom Reporting Dimensions
is based on: https://www.aversusb.net/compare/matomo-vs-hotjar)

Matomo vs Hotjar — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Matomo vs Hotjar.
has defined term: Cost
has defined term: Ease of Use
has defined term: Customization
has defined term: Data Storage
has defined term: Features
has defined term: Technical
has defined term: Integration
has defined term: Deployment
has defined term: Hardware
has defined term: Infrastructure
has defined term: Functionality
has defined term: Maturity
has defined term: Community
has defined term: Pricing & Limits
has defined term: Pricing
has defined term: Integrations
has defined term: Compliance
has defined term: Data Management
has defined term: Data Accuracy
has defined term: Adoption
has defined term: Performance
has defined term: Privacy
has defined term: Data Control
has defined term: Analytics Features
has defined term: Analytics
has defined term: Implementation
has defined term: Data Ownership
has defined term: Market Share
has defined term: Support Quality
has defined term: Quotas
has defined term: Data Privacy
has defined term: Advanced Features
has defined term: Capacity
has defined term: Privacy & Compliance
has defined term: Analytics Depth
has defined term: Ecosystem
has defined term: Support
has defined term: Security
has defined term: Limits
has defined term: Heatmaps
has defined term: Core Features
has defined term: User Satisfaction
has defined term: Scalability
has defined term: Free Tier
has defined term: Usability
has defined term: Data
has defined term: Collaboration
has defined term: Data Quality
has defined term: Compliance & Regulation
has defined term: Analytics Capabilities
has defined term: Market Position
has defined term: Security & Compliance
has defined term: Feature Depth
has defined term: Technical Features
has defined term: Feedback
has defined term: Tracking
has defined term: Analysis
has defined term: Connectivity
has defined term: Scale
has defined term: Customer Satisfaction

Cost
type: DefinedTerm
term code: cost
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Storage
type: DefinedTerm
term code: data-storage
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Hardware
type: DefinedTerm
term code: hardware
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Maturity
type: DefinedTerm
term code: maturity
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Accuracy
type: DefinedTerm
term code: data-accuracy
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Control
type: DefinedTerm
term code: data-control
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Ownership
type: DefinedTerm
term code: data-ownership
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Market Share
type: DefinedTerm
term code: market-share
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Support Quality
type: DefinedTerm
term code: support-quality
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Quotas
type: DefinedTerm
term code: quotas
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Privacy
type: DefinedTerm
term code: data-privacy
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Advanced Features
type: DefinedTerm
term code: advanced-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Privacy & Compliance
type: DefinedTerm
term code: privacy-&-compliance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Heatmaps
type: DefinedTerm
term code: heatmaps
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data
type: DefinedTerm
term code: data
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Collaboration
type: DefinedTerm
term code: collaboration
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Quality
type: DefinedTerm
term code: data-quality
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Compliance & Regulation
type: DefinedTerm
term code: compliance-&-regulation
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Security & Compliance
type: DefinedTerm
term code: security-&-compliance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Feature Depth
type: DefinedTerm
term code: feature-depth
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Technical Features
type: DefinedTerm
term code: technical-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Feedback
type: DefinedTerm
term code: feedback
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Tracking
type: DefinedTerm
term code: tracking
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analysis
type: DefinedTerm
term code: analysis
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T13:44:53.448Z
author: A Versus B
publisher: A Versus B
is part of: matomo-vs-hotjar)
main entity: Which tool is better for GDPR compliance?
  type: Question
  accepted answer: Answer
    text: Matomo is superior for GDPR compliance. It offers native anonymization, automatic IP masking, and zero third-party data sharing without requiring external consent managers. Matomo is GDPR-compliant by default. Hotjar requires manual configuration with third-party consent tools and stores data on external servers, adding compliance complexity.
    language: en-US
main entity: Can I see heatmaps and session recordings in Matomo?
  type: Question
  accepted answer: Answer
    text: Matomo does not have native heatmapping or session recording features. However, it integrates with third-party tools like Microsoft Clarity (free heatmaps) or Hotjar for session recordings. If visual UX data is your primary need, Hotjar is the better standalone choice.
    language: en-US
main entity: What's the difference in cost for small websites?
  type: Question
  accepted answer: Answer
    text: For small websites, Matomo's free plan is significantly more generous—it offers unlimited pageviews (only limited by 6,000 device limit). Hotjar's free plan caps at 5,000 sessions/month. Matomo Cloud starts at $19/month vs. Hotjar's $39/month for paid plans, making Matomo 105% cheaper at entry level.
    language: en-US
main entity: Is Matomo harder to set up than Hotjar?
  type: Question
  accepted answer: Answer
    text: Hotjar is easier to set up: copy-paste a script tag and you're done in 3 minutes. Matomo Cloud also takes only 5 minutes. However, Matomo's self-hosted option (which provides full data ownership) requires 2-4 hours of server configuration. Choose based on your priority: speed (Hotjar) vs. control (Matomo self-hosted).
    language: en-US
main entity: Can I use both Matomo and Hotjar together?
  type: Question
  accepted answer: Answer
    text: Yes, many companies use both. Matomo provides detailed analytics, traffic sources, and conversion tracking. Hotjar adds visual UX insights (heatmaps, recordings, surveys). This combination costs ~$58-80/month combined but delivers comprehensive analytics + UX data. It's a common setup for conversion optimization teams.
    language: en-US

How to Choose Between Matomo and Hotjar
type: HowTo
description: Matomo is a self-hosted or cloud analytics platform focused on privacy-first website tracking with complete data ownership, while Hotjar is a SaaS-only heatmapping and session recording tool designed for UX research and conversion optimization. Matomo excels for data privacy and compliance; Hotjar excels for visual user behavior understanding.
language: en-US
total time: PT3M
step: Consider: Deployment Model
step: Consider: Data Ownership & Privacy
step: Consider: Primary Use Case
step: Consider: Monthly Pageview Limit (Starter Plan)
step: Consider: Heatmapping Capability
step: Consider: Session Recording
step: Consider: Setup Complexity
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Matomo if you need complete data privacy, GDPR compliance, unlimited tracking capacity, and full data ownership—especially for regulated industries or enterprises. Choose Hotjar if your primary goal is understanding user experience through visual behavior data (heatmaps, recordings) and you prioritize ease of setup and faster implementation for conversion optimization.

Consider: Deployment Model
type: HowToStep
position: 1
text: Deployment Model: Matomo has Self-hosted or Matomo Cloud, while Hotjar has Cloud-only SaaS.

Consider: Data Ownership & Privacy
type: HowToStep
position: 2
text: Data Ownership & Privacy: Matomo has 100% data ownership, no third-party sharing, GDPR/CCPA compliant, while Hotjar has Data stored on Hotjar servers, requires GDPR consent.

Consider: Primary Use Case
type: HowToStep
position: 3
text: Primary Use Case: Matomo has Website analytics, traffic sources, conversion tracking, while Hotjar has Heatmaps, session recordings, user behavior visualization.

Consider: Monthly Pageview Limit (Starter Plan)
type: HowToStep
position: 4
text: Monthly Pageview Limit (Starter Plan): Matomo has Unlimited pageviews on free plan, while Hotjar has 5,000 sessions/month on free plan.

Consider: Heatmapping Capability
type: HowToStep
position: 5
text: Heatmapping Capability: Matomo has Not included (requires third-party integration), while Hotjar has Native heatmapping with scroll, click, move tracking.

Consider: Session Recording
type: HowToStep
position: 6
text: Session Recording: Matomo has Not a core feature, while Hotjar has Native session recording with 100+ recordings/month on free plan.

Consider: Setup Complexity
type: HowToStep
position: 7
text: Setup Complexity: Matomo has Self-hosted: 2-4 hours; Cloud: 5 minutes, while Hotjar has Plug-and-play: 3 minutes.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Matomo vs Hotjar
review body: Matomo is a self-hosted or cloud analytics platform focused on privacy-first website tracking with complete data ownership, while Hotjar is a SaaS-only heatmapping and session recording tool designed for UX research and conversion optimization. Matomo excels for data privacy and compliance; Hotjar excels for visual user behavior understanding.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Matomo vs Hotjar

Setup Time
type: PropertyValue
value: Matomo: 30-60 (cloud), 120+ (self-hosted) | Hotjar: N/A

Available Features
type: PropertyValue
value: Matomo: 500+ | Hotjar: N/A

GDPR Compliance Default
type: PropertyValue
value: Matomo: Manual configuration required | Hotjar: N/A

Data Storage Location
type: PropertyValue
value: Matomo: User-controlled or Matomo servers | Hotjar: N/A

Global User Base
type: PropertyValue
value: Matomo: 200,000+ | Hotjar: N/A

Enterprise Support Tier
type: PropertyValue
value: Matomo: 24/7 support available | Hotjar: N/A

Monthly Events Included
type: PropertyValue
value: Matomo: Unlimited | Hotjar: N/A

Data Ownership (Self-Hosted Available)
type: PropertyValue
value: Matomo: Yes (full ownership on self-hosted) | Hotjar: N/A

Cohort Analysis Capabilities
type: PropertyValue
value: Matomo: ~50 basic segments | Hotjar: N/A

Predictive Analytics/ML Features
type: PropertyValue
value: Matomo: Basic (limited ML) | Hotjar: N/A

Average Implementation Time
type: PropertyValue
value: Matomo: 5-10 days (self-hosted), 1-2 days (cloud) | Hotjar: N/A

Number of Pre-built Integrations
type: PropertyValue
value: Matomo: 100+ | Hotjar: N/A

Free Plan Pageview/Session Limit
type: PropertyValue
value: Matomo: Unlimited pageviews | Hotjar: 5,000 sessions

Setup Time (Cloud/SaaS)
type: PropertyValue
value: Matomo: 5 minutes (Cloud) / 2-4 hours (Self-hosted) | Hotjar: 3 minutes
value reference: Hotjar

Native Heatmapping
type: PropertyValue
value: Matomo: Not included | Hotjar: Included (3 heatmap types)

Native Session Recording
type: PropertyValue
value: Matomo: Not included | Hotjar: Included (100+ recordings/month free)

Data Ownership (Self-Hosted Option)
type: PropertyValue
value: Matomo: Yes (full ownership) | Hotjar: No (SaaS only)

GDPR Compliance (Out-of-Box)
type: PropertyValue
value: Matomo: Yes (native anonymization) | Hotjar: Partial (requires consent tools)

Starting Paid Plan Price
type: PropertyValue
value: Matomo: $19/month (Cloud) | Hotjar: $39/month
value reference: Matomo

Custom Reporting Dimensions
type: PropertyValue
value: Matomo: 500+ available | Hotjar: Limited customization

Session Replay Native Support
type: PropertyValue
value: Matomo: No, requires integration | Hotjar: N/A

Free Tier Events/Month
type: PropertyValue
value: Matomo: Unlimited | Hotjar: N/A

Free Tier Data Storage
type: PropertyValue
value: Matomo: 20 | Hotjar: N/A

Paid Tier Starting Price
type: PropertyValue
value: Matomo: $19 | Hotjar: N/A

Feature Flags/A/B Testing
type: PropertyValue
value: Matomo: No, not available | Hotjar: N/A

Setup Time to First Dashboard
type: PropertyValue
value: Matomo: 10-15 | Hotjar: N/A

Open Source Available
type: PropertyValue
value: Matomo: Yes, open source (Matomo On-Premise) | Hotjar: N/A

GDPR Compliance Certification
type: PropertyValue
value: Matomo: GDPR-certified and audited | Hotjar: N/A

Starting Monthly Price
type: PropertyValue
value: Matomo: N/A | Hotjar: $99

Heatmap Features
type: PropertyValue
value: Matomo: N/A | Hotjar: Click, scroll, move, and attention maps

Session Replay Technology
type: PropertyValue
value: Matomo: N/A | Hotjar: Standard with basic filtering

Built-in Surveys
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes, native functionality

Data Retention Period
type: PropertyValue
value: Matomo: N/A | Hotjar: 12 months standard

Integration Partners
type: PropertyValue
value: Matomo: N/A | Hotjar: 200+ integrations

Enterprise Support
type: PropertyValue
value: Matomo: N/A | Hotjar: Limited enterprise tier

Compliance Certifications
type: PropertyValue
value: Matomo: N/A | Hotjar: SOC2, GDPR, CCPA

Base Monthly Cost
type: PropertyValue
value: Matomo: N/A | Hotjar: $39-$99+ (depending on plan)

Monthly Session Recordings (Free Plan)
type: PropertyValue
value: Matomo: N/A | Hotjar: 35 sessions

Daily Active Session Limit
type: PropertyValue
value: Matomo: N/A | Hotjar: 100-500+ (plan dependent)

Script Size/Performance Impact
type: PropertyValue
value: Matomo: N/A | Hotjar: ~50KB (moderate impact)

Heatmap Types Available
type: PropertyValue
value: Matomo: N/A | Hotjar: 5 (click, scroll, move, attention, rage)

Pricing (Per Month, Mid-Tier)
type: PropertyValue
value: Matomo: N/A | Hotjar: $199 (Hotjar Basic+)

Data Retention (Free Tier)
type: PropertyValue
value: Matomo: N/A | Hotjar: 30 days

Session Recordings Included (Mid-Tier)
type: PropertyValue
value: Matomo: N/A | Hotjar: 100,000

Feature Flag Management
type: PropertyValue
value: Matomo: N/A | Hotjar: Not included

A/B Testing (Experiments)
type: PropertyValue
value: Matomo: N/A | Hotjar: Not available

Setup Complexity (1-5 scale, 1=easiest)
type: PropertyValue
value: Matomo: N/A | Hotjar: 1

Heatmap Quality (1-5 scale)
type: PropertyValue
value: Matomo: N/A | Hotjar: 5

Monthly Starting Price
type: PropertyValue
value: Matomo: N/A | Hotjar: $32

Session Recordings (Basic Plan)
type: PropertyValue
value: Matomo: N/A | Hotjar: 100

Data Retention Period
type: PropertyValue
value: Matomo: N/A | Hotjar: 90 days (standard)

Built-in Survey/Feedback Tools
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes, native widgets

G2 User Rating
type: PropertyValue
value: Matomo: N/A | Hotjar: 4.4 (1,200+ reviews)

API Access Availability
type: PropertyValue
value: Matomo: N/A | Hotjar: All plans

Websites Tracked Annually (Enterprise)
type: PropertyValue
value: Matomo: N/A | Hotjar: Unlimited

Free Plan Cost
type: PropertyValue
value: Matomo: N/A | Hotjar: $0

Entry-Level Paid Plan Cost
type: PropertyValue
value: Matomo: N/A | Hotjar: $99

Session Recording Monthly Limit (Free)
type: PropertyValue
value: Matomo: N/A | Hotjar: 100

Free Plan Session Limit
type: PropertyValue
value: Matomo: N/A | Hotjar: 35,000 sessions

Data Retention (Free Plan)
type: PropertyValue
value: Matomo: N/A | Hotjar: 35 days on free tier

Custom Event Tracking Limits
type: PropertyValue
value: Matomo: N/A | Hotjar: Limited by plan

Learning Curve (Beginner-Friendly Rating)
type: PropertyValue
value: Matomo: N/A | Hotjar: 8/10 (visual insights)

Minimum Monthly Cost
type: PropertyValue
value: Matomo: N/A | Hotjar: $0 (free tier available)

Session Recordings (Free Tier)
type: PropertyValue
value: Matomo: N/A | Hotjar: 100 sessions/month

Data Retention Period (Free)
type: PropertyValue
value: Matomo: N/A | Hotjar: 30 days

Maximum Team Members (Free)
type: PropertyValue
value: Matomo: N/A | Hotjar: 1 user

Built-in Survey Tool
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes (included)

Heatmap Types Offered
type: PropertyValue
value: Matomo: N/A | Hotjar: 4 types (scroll, click, move, attention)

Advanced Segmentation Features
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes (custom segments, user profiles)

Session Recordings Per Month (Basic Plan)
type: PropertyValue
value: Matomo: N/A | Hotjar: 100

Heatmaps as Core Feature
type: PropertyValue
value: Matomo: N/A | Hotjar: All plans included

Automatic Event Tracking
type: PropertyValue
value: Matomo: N/A | Hotjar: Manual setup required

SQL Query Builder
type: PropertyValue
value: Matomo: N/A | Hotjar: Basic funnel builder

Data Sampling
type: PropertyValue
value: Matomo: N/A | Hotjar: Sampling applied on lower plans

Learning Curve (1-5 scale)
type: PropertyValue
value: Matomo: N/A | Hotjar: 2 (gentle)

Starting Monthly Cost
type: PropertyValue
value: Matomo: N/A | Hotjar: Free tier, paid from $39/month

Core Analytics Metrics Available
type: PropertyValue
value: Matomo: N/A | Hotjar: 50+ metrics with custom reports

Session Recording Limit (Free Tier)
type: PropertyValue
value: Matomo: N/A | Hotjar: 2,500 sessions/month

Cookie Consent Required
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes - for session recording and cookies

GDPR Compliance
type: PropertyValue
value: Matomo: N/A | Hotjar: Compliant with consent management required

Website Performance Impact
type: PropertyValue
value: Matomo: N/A | Hotjar: ~56 KB with session recording

Heatmap Feature Availability
type: PropertyValue
value: Matomo: N/A | Hotjar: Available on all plans

Native Integrations
type: PropertyValue
value: Matomo: N/A | Hotjar: Limited (Zapier, webhooks only)

Session Recording Retention
type: PropertyValue
value: Matomo: N/A | Hotjar: 30 days (standard)

Heatmap Advanced Features
type: PropertyValue
value: Matomo: N/A | Hotjar: Attention maps, AI clustering, scroll/click/mouse tracking, element-specific filtering

Form Analytics Depth
type: PropertyValue
value: Matomo: N/A | Hotjar: Field-level dropout tracking only

Survey Builder Complexity
type: PropertyValue
value: Matomo: N/A | Hotjar: Limited customization, basic conditional logic

Conversion Funnel Analysis
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes—detailed step-by-step drop-off analysis

Starting Price (Monthly Subscription)
type: PropertyValue
value: Matomo: N/A | Hotjar: $99

Free Tier Data Retention
type: PropertyValue
value: Matomo: N/A | Hotjar: 90 days

Event Tracking Capacity
type: PropertyValue
value: Matomo: N/A | Hotjar: 50 tracked elements

Session Recordings
type: PropertyValue
value: Matomo: N/A | Hotjar: Included in all plans

Third-Party Integrations
type: PropertyValue
value: Matomo: N/A | Hotjar: 100+

Heatmaps & Click Maps
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes

Funnel Analysis Stages Supported
type: PropertyValue
value: Matomo: N/A | Hotjar: 5 stages max

Recordings Per Month (Starter Plan)
type: PropertyValue
value: Matomo: N/A | Hotjar: 500 recordings

Base Plan Monthly Price
type: PropertyValue
value: Matomo: N/A | Hotjar: $99/month

Monthly Session Recordings (Basic)
type: PropertyValue
value: Matomo: N/A | Hotjar: 500

Heatmap Type Variety
type: PropertyValue
value: Matomo: N/A | Hotjar: 5 types

Free Plan Sessions/Month
type: PropertyValue
value: Matomo: N/A | Hotjar: 2,500

Active Websites Using Platform
type: PropertyValue
value: Matomo: N/A | Hotjar: 900,000+

Session Replay Playback Speed
type: PropertyValue
value: Matomo: N/A | Hotjar: 8x maximum

Free Tier Session Recording Limit
type: PropertyValue
value: Matomo: N/A | Hotjar: 100 recordings

Default Data Retention
type: PropertyValue
value: Matomo: N/A | Hotjar: 90 days

Maximum Session Replay Retention
type: PropertyValue
value: Matomo: N/A | Hotjar: 90 days

Setup Time to First Data
type: PropertyValue
value: Matomo: N/A | Hotjar: <5 minutes

SOC 2 Type II Certification
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes

Session Replay Data Points
type: PropertyValue
value: Matomo: N/A | Hotjar: 40

Native Error Tracking
type: PropertyValue
value: Matomo: N/A | Hotjar: No

Built-in Survey Tools
type: PropertyValue
value: Matomo: N/A | Hotjar: Yes (native)

Average Setup Time
type: PropertyValue
value: Matomo: N/A | Hotjar: 1-2

Compliance Certifications
type: PropertyValue
value: Matomo: N/A | Hotjar: 3 (SOC 2, GDPR, CCPA)

Available Segmentation Rules
type: PropertyValue
value: Matomo: N/A | Hotjar: 150

Custom Events Limit
type: PropertyValue
value: Matomo: N/A | Hotjar: Limited by plan tier

Session Recording Capability
type: PropertyValue
value: Matomo: N/A | Hotjar: Unlimited recordings

Heatmap Coverage
type: PropertyValue
value: Matomo: N/A | Hotjar: Up to 500

Pre-built Cohort Templates
type: PropertyValue
value: Matomo: N/A | Hotjar: 5-10

Integration Partners
type: PropertyValue
value: Matomo: N/A | Hotjar: 100+

Setup Time for Non-Technical Users
type: PropertyValue
value: Matomo: N/A | Hotjar: 15-30 minutes (self-service)

Monthly Active Users (Max Tier)
type: PropertyValue
value: Matomo: N/A | Hotjar: 100 million+

Free Plan Session Recording Limit
type: PropertyValue
value: Matomo: N/A | Hotjar: 100 sessions/month

Market User Base
type: PropertyValue
value: Matomo: N/A | Hotjar: 900,000+ users

G2 Customer Satisfaction Rating
type: PropertyValue
value: Matomo: N/A | Hotjar: 4.6/5 (5,200+ reviews)

Heatmap Types Included
type: PropertyValue
value: Matomo: N/A | Hotjar: 5 types (click, move, scroll, attention, device)

Conversion Funnel Depth
type: PropertyValue
value: Matomo: N/A | Hotjar: Basic funnel tracking

Price Advantage
type: PropertyValue
value: Matomo: N/A | Hotjar: Baseline comparison

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
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Matomo — Wikipedia
type: CreativeWork

Hotjar — Wikipedia
type: CreativeWork

Compare Matomo vs Hotjar
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/matomo-vs-hotjar)
object: Matomo
object: Hotjar

Number of Pre-built Integrations
type: PropertyValue
value reference: Integrations

Free Plan Pageview/Session Limit
type: PropertyValue
value reference: Capacity

Setup Time (Cloud/SaaS)
type: PropertyValue
value reference: Ease of Use

Native Heatmapping
type: PropertyValue
value reference: Features

Native Session Recording
type: PropertyValue
value reference: Features

Data Ownership (Self-Hosted Option)
type: PropertyValue
value reference: Privacy & Compliance

GDPR Compliance (Out-of-Box)
type: PropertyValue
value reference: Privacy & Compliance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing

Custom Reporting Dimensions
type: PropertyValue
value reference: Analytics Depth

Session Replay Native Support
type: PropertyValue
value reference: Features

Free Tier Events/Month
type: PropertyValue
value reference: Pricing

Free Tier Data Storage
type: PropertyValue
value reference: Pricing

Paid Tier Starting Price
type: PropertyValue
value reference: Pricing

Feature Flags/A/B Testing
type: PropertyValue
value reference: Features

Setup Time to First Dashboard
type: PropertyValue
value reference: Ease of Use

Open Source Available
type: PropertyValue
value reference: Deployment

GDPR Compliance Certification
type: PropertyValue
value reference: Privacy

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Heatmap Features
type: PropertyValue
value reference: Features

Session Replay Technology
type: PropertyValue
value reference: Features

Built-in Surveys
type: PropertyValue
value reference: Features

Data Retention Period
type: PropertyValue
value reference: Data Management

Integration Partners
type: PropertyValue
value reference: Ecosystem

Enterprise Support
type: PropertyValue
value reference: Support

Compliance Certifications
type: PropertyValue
value reference: Security

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Monthly Session Recordings (Free Plan)
type: PropertyValue
value reference: Limits

Daily Active Session Limit
type: PropertyValue
value reference: Limits

Script Size/Performance Impact
type: PropertyValue
value reference: Performance

Heatmap Types Available
type: PropertyValue
value reference: Heatmaps

Pricing (Per Month, Mid-Tier)
type: PropertyValue
value reference: Cost

Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Session Recordings Included (Mid-Tier)
type: PropertyValue
value reference: Features

Feature Flag Management
type: PropertyValue
value reference: Features

A/B Testing (Experiments)
type: PropertyValue
value reference: Features

Setup Complexity (1-5 scale, 1=easiest)
type: PropertyValue
value reference: Ease of Use

Heatmap Quality (1-5 scale)
type: PropertyValue
value reference: Analytics

Monthly Starting Price
type: PropertyValue
value reference: Pricing

Session Recordings (Basic Plan)
type: PropertyValue
value reference: Core Features

Data Retention Period
type: PropertyValue
value reference: Data Management

Built-in Survey/Feedback Tools
type: PropertyValue
value reference: Features

G2 User Rating
type: PropertyValue
value reference: User Satisfaction

API Access Availability
type: PropertyValue
value reference: Features

Websites Tracked Annually (Enterprise)
type: PropertyValue
value reference: Scalability

Free Plan Cost
type: PropertyValue
value reference: Pricing

Entry-Level Paid Plan Cost
type: PropertyValue
value reference: Pricing & Limits

Session Recording Monthly Limit (Free)
type: PropertyValue
value reference: Features

Free Plan Session Limit
type: PropertyValue
value reference: Free Tier

Data Retention (Free Plan)
type: PropertyValue
value reference: Data Management

Custom Event Tracking Limits
type: PropertyValue
value reference: Features

Learning Curve (Beginner-Friendly Rating)
type: PropertyValue
value reference: Usability

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Session Recordings (Free Tier)
type: PropertyValue
value reference: Features

Data Retention Period (Free)
type: PropertyValue
value reference: Data

Maximum Team Members (Free)
type: PropertyValue
value reference: Collaboration

Built-in Survey Tool
type: PropertyValue
value reference: Features

Heatmap Types Offered
type: PropertyValue
value reference: Features

Advanced Segmentation Features
type: PropertyValue
value reference: Features

Session Recordings Per Month (Basic Plan)
type: PropertyValue
value reference: Features

Heatmaps as Core Feature
type: PropertyValue
value reference: Features

Automatic Event Tracking
type: PropertyValue
value reference: Features

SQL Query Builder
type: PropertyValue
value reference: Analytics

Data Sampling
type: PropertyValue
value reference: Data Quality

Learning Curve (1-5 scale)
type: PropertyValue
value reference: Usability

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Core Analytics Metrics Available
type: PropertyValue
value reference: Features

Session Recording Limit (Free Tier)
type: PropertyValue
value reference: Features

Cookie Consent Required
type: PropertyValue
value reference: Privacy & Compliance

GDPR Compliance
type: PropertyValue
value reference: Compliance & Regulation

Website Performance Impact
type: PropertyValue
value reference: Performance

Heatmap Feature Availability
type: PropertyValue
value reference: Features

Native Integrations
type: PropertyValue
value reference: Integration

Session Recording Retention
type: PropertyValue
value reference: Data Storage

Heatmap Advanced Features
type: PropertyValue
value reference: Analytics Capabilities

Form Analytics Depth
type: PropertyValue
value reference: Analytics Capabilities

Survey Builder Complexity
type: PropertyValue
value reference: Features

Conversion Funnel Analysis
type: PropertyValue
value reference: Analytics Capabilities

Starting Price (Monthly Subscription)
type: PropertyValue
value reference: Pricing

Free Tier Data Retention
type: PropertyValue
value reference: Performance

Event Tracking Capacity
type: PropertyValue
value reference: Analytics Depth

Session Recordings
type: PropertyValue
value reference: Features

Third-Party Integrations
type: PropertyValue
value reference: Integration

Heatmaps & Click Maps
type: PropertyValue
value reference: Features

Funnel Analysis Stages Supported
type: PropertyValue
value reference: Analytics Depth

Recordings Per Month (Starter Plan)
type: PropertyValue
value reference: Features

Base Plan Monthly Price
type: PropertyValue
value reference: Pricing

Monthly Session Recordings (Basic)
type: PropertyValue
value reference: Core Features

Heatmap Type Variety
type: PropertyValue
value reference: Core Features

Free Plan Sessions/Month
type: PropertyValue
value reference: Pricing

Active Websites Using Platform
type: PropertyValue
value reference: Market Position

Session Replay Playback Speed
type: PropertyValue
value reference: Performance

Free Tier Session Recording Limit
type: PropertyValue
value reference: Features

Default Data Retention
type: PropertyValue
value reference: Performance

Maximum Session Replay Retention
type: PropertyValue
value reference: Data Management

Setup Time to First Data
type: PropertyValue
value reference: Ease of Use

SOC 2 Type II Certification
type: PropertyValue
value reference: Security & Compliance

Session Replay Data Points
type: PropertyValue
value reference: Feature Depth

Native Error Tracking
type: PropertyValue
value reference: Technical Features

Built-in Survey Tools
type: PropertyValue
value reference: Feedback

Average Setup Time
type: PropertyValue
value reference: Usability

Compliance Certifications
type: PropertyValue
value reference: Security

Available Segmentation Rules
type: PropertyValue
value reference: Analytics

Custom Events Limit
type: PropertyValue
value reference: Tracking

Session Recording Capability
type: PropertyValue
value reference: Features

Heatmap Coverage
type: PropertyValue
value reference: Features

Pre-built Cohort Templates
type: PropertyValue
value reference: Analysis

Integration Partners
type: PropertyValue
value reference: Connectivity

Setup Time for Non-Technical Users
type: PropertyValue
value reference: Usability

Monthly Active Users (Max Tier)
type: PropertyValue
value reference: Scale

Free Plan Session Recording Limit
type: PropertyValue
value reference: Features

Market User Base
type: PropertyValue
value reference: Adoption

G2 Customer Satisfaction Rating
type: PropertyValue
value reference: Customer Satisfaction

Heatmap Types Included
type: PropertyValue
value reference: Features

Conversion Funnel Depth
type: PropertyValue
value reference: Features

Price Advantage
type: PropertyValue
value reference: Pricing