Marketo vs ActiveCampaign
type: Article
description: Marketo is an enterprise-focused marketing automation platform with advanced lead scoring and account-based marketing capabilities, while ActiveCampaign is a mid-market solution offering better affordability and integrated CRM functionality at a lower price point.
language: en-US
date published: 2026-07-08T04:07:06.684Z
date created: 2026-07-08T04:07:06.684Z
date modified: 2026-07-08T04:07:07.364Z
content reference time: 2026-07-08T04:07:07.364Z
author: A Versus B
publisher: A Versus B
about: Marketo (Adobe Marketo Engage)
about: ActiveCampaign
abstract: Marketo is an enterprise-focused marketing automation platform with advanced lead scoring and account-based marketing capabilities, while ActiveCampaign is a mid-market solution offering better affordability and integrated CRM functionality at a lower price point.
text: Starting Price. Lead Scoring Capabilities. Built-in CRM. Account-Based Marketing (ABM). API Rate Limits. Learning Curve (Training Hours Required). Customer Support Tier
conclusion text: Choose Marketo if you're an enterprise with complex lead nurturing needs, require advanced ABM capabilities, and have dedicated marketing ops teams. Choose ActiveCampaign if you're a growing mid-market company seeking an affordable all-in-one platform with integrated CRM and faster implementation time.
additional property: Max Contacts (Starter Plan)
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): Unlimited (tied to spend) | ActiveCampaign: 500
additional property: Email Deliverability Rate
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 98.5% | ActiveCampaign: 97%
  value reference: Marketo (Adobe Marketo Engage)
additional property: Average Implementation Time
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 3-6 months | ActiveCampaign: 1-2 weeks
  value reference: ActiveCampaign
additional property: Native CRM Integrations
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 10+ enterprise systems | ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native)
  value reference: Marketo (Adobe Marketo Engage)
additional property: Lead Scoring Models Available
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): Predictive AI + behavioral + custom | ActiveCampaign: N/A
additional property: Learning Curve Difficulty
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 9/10 (complex) | ActiveCampaign: N/A
additional property: Customer Support Response Time
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): <1 hour (24/7) | ActiveCampaign: 24 hours (email)
  value reference: Marketo (Adobe Marketo Engage)
additional property: Starting Monthly Price
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): $1,250 | ActiveCampaign: $15/month
  value reference: ActiveCampaign
additional property: Mid-Tier Monthly Price
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): $2,500 | ActiveCampaign: $299
  value reference: ActiveCampaign
additional property: Daily API Rate Limit
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 50,000 | ActiveCampaign: 10,000
  value reference: Marketo (Adobe Marketo Engage)
additional property: Implementation Time
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 8-12 weeks | ActiveCampaign: 2-4 weeks
  value reference: ActiveCampaign
additional property: Email Template Library
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 150+ | ActiveCampaign: 200+ professional templates
  value reference: ActiveCampaign
additional property: Built-in CRM Included
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): No (requires integration) | ActiveCampaign: Yes (native)
additional property: Maximum Contacts (Mid-Tier Plan)
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): 1,000,000+ | ActiveCampaign: 100,000
  value reference: Marketo (Adobe Marketo Engage)
additional property: Native ABM Tools
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): Full suite included | ActiveCampaign: Limited functionality
additional property: Landing Page Builder Access
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Plus plan ($99+/month) and above
additional property: AI Email Generation
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: AI-generated email drafts included
additional property: Automation Complexity Level
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Advanced - conditional branching, multi-step, custom logic
additional property: Email Deliverability Testing
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: A/B testing and spam testing
additional property: eCommerce Platform Support
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Limited platform support
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Native CRM with advanced features
additional property: User Skill Level Required
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Experienced marketers preferred
additional property: Starter Plan Monthly Price
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $15/month
additional property: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $49/month (Plus)
additional property: Enterprise Plan Monthly Price
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $145/month
additional property: Included Core Hubs
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 2 (Marketing & CRM)
additional property: Unlimited Automation Available From
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $49/month
additional property: Customer Review Parity
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Nearly identical ratings
additional property: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1,000 contacts
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Not published
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $9 (500 contacts)
additional property: Price at 100K Contacts
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $385–$495
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Full B2B/B2C CRM with lead scoring
additional property: Native SMS Channel
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Available (add-on/integration)
additional property: Shopify Integration Depth
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Supported via marketplace
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 4,200% ROI (industry average)
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Email, SMS, web, social, chat (native)
additional property: Base Monthly Price
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $9
additional property: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Unlimited
additional property: Landing Page Builder
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: No (forms only)
additional property: CRM & Deal Pipeline
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Full-featured with scoring
additional property: Automation Workflow Complexity
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Advanced (conditional logic, multi-branch)
additional property: Setup Time to Productivity
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 2-4 weeks (with training)
additional property: Cost at 10,000 Subscribers
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $149 (Pro plan, unlimited)
additional property: Max Contacts at Entry Plan
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1,000 contacts
additional property: Mid-Tier Plan Price
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $49/month (Plus)
additional property: Built-in CRM
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Full CRM with pipeline, forecasting, and scoring
additional property: AI Predictive Features
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Predictive sending, lead scoring
additional property: Automation Capabilities
  type: PropertyValue
  value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Unlimited advanced workflows
interactivity type: active
significant link: https://www.aversusb.net/entity/marketo-adobe-marketo-engage
significant link: https://www.aversusb.net/alternatives/marketo-adobe-marketo-engage
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/api/answer/marketo-vs-activecampaign)
significant link: https://www.aversusb.net/api/v1/schema/marketo-vs-activecampaign)
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-convertkit
related link: https://www.aversusb.net/compare/activecampaign-vs-constant-contact
related link: https://www.aversusb.net/compare/activecampaign-vs-drip
related link: https://www.aversusb.net/compare/activecampaign-vs-brevo
related link: https://www.aversusb.net/compare/marketo-vs-mailchimp
teaches: How to choose between Marketo (Adobe Marketo Engage) and ActiveCampaign
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Marketo vs ActiveCampaign — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Marketo (Adobe Marketo Engage)
type: SoftwareApplication
alternate name: M(ME
alternate name: Marketo Adobe Marketo Engage
language: en-US
description: Enterprise marketing automation platform with advanced lead scoring and ABM capabilities
subject of: Marketo vs ActiveCampaign

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
subject of: Marketo vs ActiveCampaign

Marketo vs ActiveCampaign — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Marketo vs ActiveCampaign. Contains 128 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Max Contacts (Starter Plan)
  type: PropertyValue
  value reference: Capacity
variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: Average Implementation Time
  type: PropertyValue
  value reference: Deployment
variable measured: Native CRM Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Lead Scoring Models Available
  type: PropertyValue
  value reference: Features
variable measured: Learning Curve Difficulty
  type: PropertyValue
  value reference: Developer Experience
variable measured: Customer Support Response Time
  type: PropertyValue
  value reference: Support
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Daily API Rate Limit
  type: PropertyValue
  value reference: Technical
variable measured: Implementation Time
  type: PropertyValue
  value reference: Onboarding
variable measured: Email Template Library
  type: PropertyValue
  value reference: Features
variable measured: Built-in CRM Included
  type: PropertyValue
  value reference: Features
variable measured: Maximum Contacts (Mid-Tier Plan)
  type: PropertyValue
  value reference: Scalability
variable measured: Native ABM Tools
  type: PropertyValue
  value reference: Features
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Starter Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Enterprise Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Included Core Hubs
  type: PropertyValue
  value reference: Features
variable measured: Unlimited Automation Available From
  type: PropertyValue
  value reference: Features
variable measured: Customer Review Parity
  type: PropertyValue
  value reference: Reputation
variable measured: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value reference: Features
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: E-Commerce Features
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value reference: Capacity
variable measured: Landing Page Builder
  type: PropertyValue
  value reference: Features
variable measured: CRM & Deal Pipeline
  type: PropertyValue
  value reference: Features
variable measured: Automation Workflow Complexity
  type: PropertyValue
  value reference: Features
variable measured: Setup Time to Productivity
  type: PropertyValue
  value reference: Usability
variable measured: Cost at 10,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Access
variable measured: Max Contacts at Entry Plan
  type: PropertyValue
  value reference: Capacity
variable measured: Mid-Tier Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM
  type: PropertyValue
  value reference: Features
variable measured: AI Predictive Features
  type: PropertyValue
  value reference: Features
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Ease of Use
  type: PropertyValue
  value reference: User Experience
variable measured: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring Algorithms
  type: PropertyValue
  value reference: Features
variable measured: User Training Required (Days)
  type: PropertyValue
  value reference: Usability
variable measured: Salesforce CRM Sync Latency
  type: PropertyValue
  value reference: Integration
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts at $99/Month
  type: PropertyValue
  value reference: Capacity
variable measured: Average Setup Time
  type: PropertyValue
  value reference: Onboarding
variable measured: Shopify Native Integration
  type: PropertyValue
  value reference: Ecommerce
variable measured: Abandoned Cart Recovery Rate
  type: PropertyValue
  value reference: Ecommerce Performance
variable measured: Advanced Segmentation
  type: PropertyValue
  value reference: Automation
variable measured: Lowest Paid Plan Price
variable measured: Free Plan Monthly Email Limit
variable measured: Available Integrations
variable measured: Automation Workflows (Standard Plan)
variable measured: Implementation Time to Productivity
variable measured: Attribution Model Depth
variable measured: Typical User Seat Cost
variable measured: Lead Scoring AI Capability
variable measured: Free Plan Available
is based on: https://www.aversusb.net/compare/marketo-vs-activecampaign)

Marketo vs ActiveCampaign — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Marketo vs ActiveCampaign.
has defined term: Capacity
has defined term: Performance
has defined term: Deployment
has defined term: Integrations
has defined term: Features
has defined term: Developer Experience
has defined term: Support
has defined term: Pricing
has defined term: Technical
has defined term: Onboarding
has defined term: Scalability
has defined term: Testing & QA
has defined term: Usability
has defined term: Reputation
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Pricing & Access
has defined term: User Experience
has defined term: Integration
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Automation
has defined term: Ecosystem
has defined term: Capability
has defined term: Customization
has defined term: Free Tier
has defined term: Pricing & Limits
has defined term: CRM
has defined term: Developer Tools
has defined term: Scaling

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

Scaling
type: DefinedTerm
term code: scaling
in defined term set: Marketo vs ActiveCampaign — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T04:07:07.364Z
author: A Versus B
publisher: A Versus B
is part of: marketo-vs-activecampaign)
main entity: Which platform is better for small businesses?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign is significantly better for small businesses due to its $15/month entry price point and integrated CRM. Marketo's minimum $1,250/month pricing and 80-120 hour implementation time are designed for enterprise teams with substantial budgets and dedicated staff.
    language: en-US
main entity: Does ActiveCampaign have the same lead scoring as Marketo?
  type: Question
  accepted answer: Answer
    text: No. Marketo offers advanced predictive lead scoring powered by machine learning and historical behavioral data, while ActiveCampaign provides basic manual and behavioral scoring. For complex lead scoring models, Marketo is the clear winner, but ActiveCampaign's scoring is sufficient for most mid-market use cases.
    language: en-US
main entity: Can I use Marketo without buying a separate CRM?
  type: Question
  accepted answer: Answer
    text: Marketo requires integration with an external CRM (such as Salesforce, Microsoft Dynamics, or Veeva) or another customer data platform. ActiveCampaign includes a native CRM, eliminating this additional cost and integration complexity.
    language: en-US
main entity: Which has better customer support?
  type: Question
  accepted answer: Answer
    text: Marketo offers 24/7 premium support with dedicated account managers at enterprise tiers, while ActiveCampaign provides business-hours email support on standard plans. For mission-critical enterprise operations, Marketo's support is superior, but ActiveCampaign's support is adequate for most mid-market businesses.
    language: en-US
main entity: How do the email deliverability rates compare?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign reports an average email deliverability rate of 98.5% inbox placement, while Marketo typically achieves 95-97% depending on domain reputation and authentication setup. ActiveCampaign's superior infrastructure and dedicated IP options give it a slight edge for email-focused campaigns.
    language: en-US

How to Choose Between Marketo (Adobe Marketo Engage) and ActiveCampaign
type: HowTo
description: Marketo is an enterprise-focused marketing automation platform with advanced lead scoring and account-based marketing capabilities, while ActiveCampaign is a mid-market solution offering better affordability and integrated CRM functionality at a lower price point.
language: en-US
total time: PT3M
step: Consider: Starting Price
step: Consider: Lead Scoring Capabilities
step: Consider: Built-in CRM
step: Consider: Account-Based Marketing (ABM)
step: Consider: API Rate Limits
step: Consider: Learning Curve (Training Hours Required)
step: Consider: Customer Support Tier
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Marketo if you're an enterprise with complex lead nurturing needs, require advanced ABM capabilities, and have dedicated marketing ops teams. Choose ActiveCampaign if you're a growing mid-market company seeking an affordable all-in-one platform with integrated CRM and faster implementation time.

Consider: Starting Price
type: HowToStep
position: 1
text: Starting Price: Marketo (Adobe Marketo Engage) has $1,250/month, while ActiveCampaign has $15/month.

Consider: Lead Scoring Capabilities
type: HowToStep
position: 2
text: Lead Scoring Capabilities: Marketo (Adobe Marketo Engage) has Advanced predictive and behavioral scoring, while ActiveCampaign has Basic manual and behavioral scoring.

Consider: Built-in CRM
type: HowToStep
position: 3
text: Built-in CRM: Marketo (Adobe Marketo Engage) has Integration required, while ActiveCampaign has Integrated CRM included.

Consider: Account-Based Marketing (ABM)
type: HowToStep
position: 4
text: Account-Based Marketing (ABM): Marketo (Adobe Marketo Engage) has Native ABM tools with full suite, while ActiveCampaign has Limited ABM functionality.

Consider: API Rate Limits
type: HowToStep
position: 5
text: API Rate Limits: Marketo (Adobe Marketo Engage) has 50,000 calls/day, while ActiveCampaign has 10,000 calls/day.

Consider: Learning Curve (Training Hours Required)
type: HowToStep
position: 6
text: Learning Curve (Training Hours Required): Marketo (Adobe Marketo Engage) has 80-120 hours, while ActiveCampaign has 20-40 hours.

Consider: Customer Support Tier
type: HowToStep
position: 7
text: Customer Support Tier: Marketo (Adobe Marketo Engage) has Premium: 24/7 with dedicated account manager, while ActiveCampaign has Standard: Business hours, email-based.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Marketo vs ActiveCampaign
review body: Marketo is an enterprise-focused marketing automation platform with advanced lead scoring and account-based marketing capabilities, while ActiveCampaign is a mid-market solution offering better affordability and integrated CRM functionality at a lower price point.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Marketo vs ActiveCampaign

Ease of Use
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Moderate - requires learning

Starting Monthly Price (Annual Commitment)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $9

Lead Scoring Algorithms
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Behavioral, manual, predictive (limited AI)

User Training Required (Days)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 2-5 days

Salesforce CRM Sync Latency
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 2-4 hour sync

Starting Price (Monthly)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $9

Contacts at $99/Month
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 10,000+

Average Setup Time
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 4-8 weeks

Shopify Native Integration
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Basic (via third-party apps)

Abandoned Cart Recovery Rate
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 8-12% (varies by setup)

Advanced Segmentation
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Yes (behavioral, predictive, dynamic)

Lowest Paid Plan Price
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $15

Free Plan Monthly Email Limit
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: None (paid only)

Available Integrations
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1000+

Automation Workflows (Standard Plan)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Unlimited

Implementation Time to Productivity
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1 week

Attribution Model Depth
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 2 (last-click, first-click)

Typical User Seat Cost
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $25-50

Lead Scoring AI Capability
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Advanced predictive with AI priority ranking

Free Plan Available
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: No (14-day trial only)

API Call Rate Limit (per 15 min)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 10-300 calls (tier-dependent)

Third-Party Integrations
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1000+

Custom Fields Supported
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 100+ (plan-dependent)

Built-in Email Marketing Capabilities
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers

AI-Powered Sales Features
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Predictive send time, contact scoring, revenue attribution

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $49/month

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $9

Free Tier Daily Email Limit
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Unlimited (500 contacts max)

Pre-built Automation Templates
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 10,000+

CRM Capability Level
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Advanced (deals, pipelines, forecasting)

SMS Included in Base Plan
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Yes (all paid plans)

AI Writing Assistant
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Yes (all plans)

API Rate Limit
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 600 calls/min

Starting Price
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $9 (Lite tier)

Free Tier Subscriber Limit
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: No free tier

Email Templates Available
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 500+ templates

CRM Functionality
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Full CRM with sales pipelines and deal tracking

Pre-built Automation Workflows
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 500+ pre-built workflows

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $229/month

Ease of Use Rating
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 3.9/5

Free Plan Contact Limit
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: No free plan

SMS Marketing Included
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Yes (paid add-on)

Marketing Automation Sophistication
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Advanced AI-powered with predictive scoring

Average Onboarding Time
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 14 days

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $549 (10 seats @ $35 + contact tier)

Native APIs Available
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 200+

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1000+

Custom Field Limit
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 500

Languages Supported
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 20+

Native Integrations Available
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1,000+

Automation Workflows
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Unlimited with advanced conditional logic

Contact Management Features
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting

Mobile App Available
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Yes - iOS and Android

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $49

Native Integrations
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1,200+

Landing Page Builder (Native)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Not included

Unlimited Marketing Automations
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: All plans

Premium Support Response Time
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 4 hours

Contact Limit (Basic Plan)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Unlimited

Starting Price (USD/month)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $9

Contacts/Subscribers at Entry Price
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 500

Price at 10,000 Subscribers
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $99

Onboarding Time to Proficiency
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 4-6 weeks

Native CRM Included
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Yes - full sales pipeline, deal tracking

Paid Subscriber Tiers (Native)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: No - requires third-party integration

API Endpoints Available
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 200+

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $99

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: $229+

Native E-commerce Integrations
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 100+

Free Trial Length
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 14 days

CRM Deal Pipeline Features
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Full deal pipelines with forecasting and attribution

Free Tier Contact Limit
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1,000

SMS Marketing Availability
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Separate add-on ($10+/month)

CRM Pipeline Management
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: Full sales pipeline with deal tracking

Implementation Difficulty (1-10 scale)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 8/10 (steep)

Contact List Limit (Base Plan)
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 500

Available Automation Templates
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 500+

Email Templates Included
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 300+

Third-Party App Integrations
type: PropertyValue
value: Marketo (Adobe Marketo Engage): N/A | ActiveCampaign: 1000+

SpeakableSpecification
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Marketo (Adobe Marketo Engage) — Wikipedia
type: CreativeWork

ActiveCampaign — Wikipedia
type: CreativeWork

Compare Marketo (Adobe Marketo Engage) vs ActiveCampaign
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/marketo-vs-activecampaign)
object: Marketo (Adobe Marketo Engage)
object: ActiveCampaign

Lowest Paid Plan Price
type: PropertyValue
value reference: Pricing

Free Plan Monthly Email Limit
type: PropertyValue
value reference: Pricing

Available Integrations
type: PropertyValue
value reference: Ecosystem

Automation Workflows (Standard Plan)
type: PropertyValue
value reference: Features

Implementation Time to Productivity
type: PropertyValue
value reference: Onboarding

Attribution Model Depth
type: PropertyValue
value reference: Capability

Typical User Seat Cost
type: PropertyValue
value reference: Pricing

Lead Scoring AI Capability
type: PropertyValue
value reference: Capability

Free Plan Available
type: PropertyValue
value reference: Pricing

API Call Rate Limit (per 15 min)
type: PropertyValue
value reference: Technical

Third-Party Integrations
type: PropertyValue
value reference: Ecosystem

Custom Fields Supported
type: PropertyValue
value reference: Customization

Built-in Email Marketing Capabilities
type: PropertyValue
value reference: Features

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value reference: Pricing

Free Tier Daily Email Limit
type: PropertyValue
value reference: Free Tier

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Capability Level
type: PropertyValue
value reference: Features

SMS Included in Base Plan
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

API Rate Limit
type: PropertyValue
value reference: Technical

Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing & Limits

SMS Marketing Included
type: PropertyValue
value reference: Features

Marketing Automation Sophistication
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Features

Native Integrations Available
type: PropertyValue
value reference: Integration

Automation Workflows
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Mobile App Available
type: PropertyValue
value reference: Features

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Integrations

Landing Page Builder (Native)
type: PropertyValue
value reference: Features

Unlimited Marketing Automations
type: PropertyValue
value reference: Automation

Premium Support Response Time
type: PropertyValue
value reference: Support

Contact Limit (Basic Plan)
type: PropertyValue
value reference: Scalability

Starting Price (USD/month)
type: PropertyValue
value reference: Pricing

Contacts/Subscribers at Entry Price
type: PropertyValue
value reference: Pricing

Price at 10,000 Subscribers
type: PropertyValue
value reference: Pricing

Onboarding Time to Proficiency
type: PropertyValue
value reference: Usability

Native CRM Included
type: PropertyValue
value reference: Features

Paid Subscriber Tiers (Native)
type: PropertyValue
value reference: Features

API Endpoints Available
type: PropertyValue
value reference: Developer Tools

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Free Trial Length
type: PropertyValue
value reference: Pricing

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Free Tier Contact Limit
type: PropertyValue
value reference: Features

SMS Marketing Availability
type: PropertyValue
value reference: Features

CRM Pipeline Management
type: PropertyValue
value reference: Features

Implementation Difficulty (1-10 scale)
type: PropertyValue
value reference: Usability

Contact List Limit (Base Plan)
type: PropertyValue
value reference: Scaling

Available Automation Templates
type: PropertyValue
value reference: Features

Email Templates Included
type: PropertyValue
value reference: Features

Third-Party App Integrations
type: PropertyValue
value reference: Ecosystem