Mailgun vs Mailchimp
type: Article
description: Mailgun is a developer-focused email API for transactional emails with advanced technical controls and pay-as-you-go pricing, while Mailchimp is an all-in-one marketing platform emphasizing campaign creation, automation, and user-friendly interfaces with tiered subscription pricing.
language: en-US
date published: 2026-07-08T22:42:24.724Z
date created: 2026-07-08T22:42:24.724Z
date modified: 2026-07-08T22:42:24.803Z
content reference time: 2026-07-08T22:42:24.803Z
author: A Versus B
publisher: A Versus B
about: Mailgun
about: Mailchimp
abstract: Mailgun is a developer-focused email API for transactional emails with advanced technical controls and pay-as-you-go pricing, while Mailchimp is an all-in-one marketing platform emphasizing campaign creation, automation, and user-friendly interfaces with tiered subscription pricing.
text: Primary Use Case. Pricing Model. Learning Curve. Email Deliverability Rate. Built-in Marketing Automation. Monthly Email Volume (Free Tier). Customer Support Response Time
conclusion text: Choose Mailgun if you're a developer building transactional email into your application and need granular control, advanced deliverability features, and flexible pay-as-you-go pricing. Choose Mailchimp if you're a marketer or small business owner needing an integrated platform for email campaigns, subscriber segmentation, and automation without technical setup.
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Mailgun: $0 (free tier) | Mailchimp: N/A
additional property: Free Email Volume (Monthly)
  type: PropertyValue
  value: Mailgun: 5,000 | Mailchimp: N/A
additional property: Deliverability Rate
  type: PropertyValue
  value: Mailgun: 98.3% | Mailchimp: N/A
additional property: API Response Time
  type: PropertyValue
  value: Mailgun: 150-250ms | Mailchimp: N/A
additional property: Marketing Automation Features
  type: PropertyValue
  value: Mailgun: Limited (basic scheduling only) | Mailchimp: N/A
additional property: Webhook Event Types
  type: PropertyValue
  value: Mailgun: 16+ | Mailchimp: N/A
additional property: SMTP Relay Support
  type: PropertyValue
  value: Mailgun: Yes | Mailchimp: N/A
additional property: Global Data Centers
  type: PropertyValue
  value: Mailgun: Multiple continents (8+) | Mailchimp: N/A
additional property: Email Cost Per 1,000 Messages
  type: PropertyValue
  value: Mailgun: $0.50 | Mailchimp: N/A
additional property: SMS Pricing Per Message
  type: PropertyValue
  value: Mailgun: Not offered | Mailchimp: N/A
additional property: API Rate Limit (Enterprise)
  type: PropertyValue
  value: Mailgun: 300 | Mailchimp: N/A
additional property: Communication Channels
  type: PropertyValue
  value: Mailgun: Email only | Mailchimp: N/A
additional property: Typical Setup Time
  type: PropertyValue
  value: Mailgun: 30-45 | Mailchimp: N/A
additional property: Countries Supported
  type: PropertyValue
  value: Mailgun: 195+ | Mailchimp: N/A
additional property: Starter Plan Monthly Price
  type: PropertyValue
  value: Mailgun: $35 | Mailchimp: N/A
additional property: Emails Per Day (Free Tier)
  type: PropertyValue
  value: Mailgun: 25 (unlimited) | Mailchimp: N/A
additional property: Average Deliverability Rate
  type: PropertyValue
  value: Mailgun: 99.5% | Mailchimp: N/A
additional property: Uptime SLA
  type: PropertyValue
  value: Mailgun: 99.99% | Mailchimp: 99.99%
additional property: SMS Messages Included (Starter)
  type: PropertyValue
  value: Mailgun: 0 (paid separately) | Mailchimp: N/A
additional property: Built-in CRM/Automation
  type: PropertyValue
  value: Mailgun: No (requires integration) | Mailchimp: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Mailgun: $0 (pay-as-you-go, $0.50/1K emails) | Mailchimp: $13 (paid) / $0 (free tier)
additional property: Deliverability Rate
  type: PropertyValue
  value: Mailgun: 98% | Mailchimp: N/A
additional property: Setup Time to First Email
  type: PropertyValue
  value: Mailgun: 20-30 minutes | Mailchimp: N/A
additional property: Pre-built Email Templates
  type: PropertyValue
  value: Mailgun: 50+ | Mailchimp: 100+ templates
  value reference: Mailchimp
additional property: Webhook Event Types
  type: PropertyValue
  value: Mailgun: 15+ events | Mailchimp: N/A
additional property: Dedicated IP Starting Cost
  type: PropertyValue
  value: Mailgun: $30 | Mailchimp: N/A
additional property: Maximum Monthly Email Volume
  type: PropertyValue
  value: Mailgun: Unlimited | Mailchimp: N/A
additional property: Customer Support Response Time
  type: PropertyValue
  value: Mailgun: 4-24 (varies by plan) | Mailchimp: Email-based, no SLA
additional property: Cost Per 1,000 Emails
  type: PropertyValue
  value: Mailgun: $0.50 | Mailchimp: $2–$7 (plan-dependent)
  value reference: Mailgun
additional property: Free Monthly Email Allowance
  type: PropertyValue
  value: Mailgun: 5,000 | Mailchimp: N/A
additional property: Free Monthly Email Volume
  type: PropertyValue
  value: Mailgun: 600 emails/month | Mailchimp: Unlimited (with 10k contacts max)
  value reference: Mailchimp
additional property: Cost per 1,000 Emails (Pay-as-You-Go)
  type: PropertyValue
  value: Mailgun: $0.50 | Mailchimp: Not applicable (subscriber-based)
additional property: Starter Tier Monthly Cost (50k contacts)
  type: PropertyValue
  value: Mailgun: $25 (pay-as-you-go, ~1M emails) | Mailchimp: $350/month
  value reference: Mailgun
additional property: Campaign Template Library
  type: PropertyValue
  value: Mailgun: 0 (code-based only) | Mailchimp: 500+
  value reference: Mailchimp
additional property: Automation Workflow Steps (Free/Starter Tier)
  type: PropertyValue
  value: Mailgun: 0 (manual via API) | Mailchimp: Unlimited (standard feature)
  value reference: Mailchimp
additional property: Maximum Contacts/Recipients
  type: PropertyValue
  value: Mailgun: Unlimited | Mailchimp: Unlimited (with pricing increase)
additional property: Inbox Placement Rate
  type: PropertyValue
  value: Mailgun: 98.5% | Mailchimp: N/A
additional property: Maximum Monthly Send Volume (Free Tier)
  type: PropertyValue
  value: Mailgun: 5,000 | Mailchimp: N/A
additional property: Monthly cost at 10M emails
  type: PropertyValue
  value: Mailgun: $5,000 | Mailchimp: N/A
additional property: Free Tier Limit
  type: PropertyValue
  value: Mailgun: 10,000 | Mailchimp: N/A
additional property: Email validation capabilities
  type: PropertyValue
  value: Mailgun: Syntax, SMTP, catch-all, disposable detection, Risk scoring | Mailchimp: N/A
additional property: Average inbox placement rate
  type: PropertyValue
  value: Mailgun: 99.1% | Mailchimp: N/A
additional property: Webhook delivery latency
  type: PropertyValue
  value: Mailgun: 100-200ms | Mailchimp: N/A
additional property: Sandbox mode setup time
  type: PropertyValue
  value: Mailgun: Instant (automatic) | Mailchimp: N/A
additional property: API Rate Limit
  type: PropertyValue
  value: Mailgun: 300 req/s | Mailchimp: 10 calls/second
  value reference: Mailgun
additional property: API Response Time (p95)
  type: PropertyValue
  value: Mailgun: 150ms | Mailchimp: 250ms
  value reference: Mailgun
additional property: Setup Time for New Developer
  type: PropertyValue
  value: Mailgun: 15 minutes | Mailchimp: N/A
additional property: Dedicated IP Cost
  type: PropertyValue
  value: Mailgun: $25.00 | Mailchimp: N/A
additional property: Real-Time Email Validation
  type: PropertyValue
  value: Mailgun: Yes, included | Mailchimp: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/mailgun
significant link: https://www.aversusb.net/alternatives/mailgun
significant link: https://www.aversusb.net/entity/mailchimp
significant link: https://www.aversusb.net/alternatives/mailchimp
significant link: https://www.aversusb.net/api/answer/mailgun-vs-mailchimp))
significant link: https://www.aversusb.net/api/v1/schema/mailgun-vs-mailchimp))
related link: https://www.aversusb.net/compare/mailgun-vs-mailchimp
related link: https://www.aversusb.net/compare/mailgun-vs-mailchimp)
related link: https://www.aversusb.net/compare/pardot-vs-mailchimp)
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/convertkit-vs-mailchimp
related link: https://www.aversusb.net/compare/moosend-vs-mailchimp
related link: https://www.aversusb.net/compare/getresponse-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
teaches: How to choose between Mailgun and Mailchimp
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Mailgun vs Mailchimp — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Mailgun
type: Thing
language: en-US
description: Developer-focused email API for transactional and bulk emails with advanced technical controls.
subject of: Mailgun vs Mailchimp

Mailchimp
type: SoftwareApplication
language: en-US
description: Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
image: ImageObject
  caption: Mailchimp
subject of: Mailgun vs Mailchimp
image: ImageObject
  caption: Mailchimp

Mailgun vs Mailchimp — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Mailgun vs Mailchimp. Contains 257 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Free Email Volume (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: API Response Time
  type: PropertyValue
  value reference: Performance
variable measured: Marketing Automation Features
  type: PropertyValue
  value reference: Features
variable measured: Webhook Event Types
  type: PropertyValue
  value reference: Features
variable measured: SMTP Relay Support
  type: PropertyValue
  value reference: Features
variable measured: Global Data Centers
  type: PropertyValue
  value reference: Infrastructure
variable measured: Email Cost Per 1,000 Messages
  type: PropertyValue
  value reference: Pricing
variable measured: SMS Pricing Per Message
  type: PropertyValue
  value reference: Pricing
variable measured: API Rate Limit (Enterprise)
  type: PropertyValue
  value reference: Technical Capacity
variable measured: Communication Channels
  type: PropertyValue
  value reference: Features
variable measured: Typical Setup Time
  type: PropertyValue
  value reference: Ease of Use
variable measured: Countries Supported
  type: PropertyValue
  value reference: International Reach
variable measured: Starter Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Emails Per Day (Free Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Average Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: Uptime SLA
  type: PropertyValue
  value reference: Reliability
variable measured: SMS Messages Included (Starter)
  type: PropertyValue
  value reference: Features
variable measured: Built-in CRM/Automation
  type: PropertyValue
  value reference: Features
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Cost
variable measured: Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: Setup Time to First Email
  type: PropertyValue
  value reference: Ease of Use
variable measured: Pre-built Email Templates
  type: PropertyValue
  value reference: Features
variable measured: Webhook Event Types
  type: PropertyValue
  value reference: Features & Ecosystem
variable measured: Dedicated IP Starting Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Maximum Monthly Email Volume
  type: PropertyValue
  value reference: Scalability
variable measured: Customer Support Response Time
  type: PropertyValue
  value reference: Service Quality
variable measured: Cost Per 1,000 Emails
  type: PropertyValue
  value reference: Pricing
variable measured: Free Monthly Email Allowance
  type: PropertyValue
  value reference: Pricing
variable measured: Free Monthly Email Volume
  type: PropertyValue
  value reference: Pricing & Volume
variable measured: Cost per 1,000 Emails (Pay-as-You-Go)
  type: PropertyValue
  value reference: Pricing & Volume
variable measured: Starter Tier Monthly Cost (50k contacts)
  type: PropertyValue
  value reference: Pricing & Volume
variable measured: Campaign Template Library
  type: PropertyValue
  value reference: Features
variable measured: Automation Workflow Steps (Free/Starter Tier)
  type: PropertyValue
  value reference: Features
variable measured: Maximum Contacts/Recipients
  type: PropertyValue
  value reference: Scalability
variable measured: Inbox Placement Rate
  type: PropertyValue
  value reference: Deliverability
variable measured: Maximum Monthly Send Volume (Free Tier)
  type: PropertyValue
  value reference: Scale
variable measured: Monthly cost at 10M emails
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Email validation capabilities
  type: PropertyValue
  value reference: Features
variable measured: Average inbox placement rate
  type: PropertyValue
  value reference: Deliverability
variable measured: Webhook delivery latency
  type: PropertyValue
  value reference: Performance
variable measured: Sandbox mode setup time
  type: PropertyValue
  value reference: Setup
variable measured: API Rate Limit
  type: PropertyValue
  value reference: Technical
variable measured: API Response Time (p95)
  type: PropertyValue
  value reference: Performance
variable measured: Setup Time for New Developer
  type: PropertyValue
  value reference: Ease of Use
variable measured: Dedicated IP Cost
  type: PropertyValue
  value reference: Premium Features
variable measured: Real-Time Email Validation
  type: PropertyValue
  value reference: Features
variable measured: Pricing Per 1,000 Emails
  type: PropertyValue
  value reference: Pricing
variable measured: API Response Time
  type: PropertyValue
  value reference: Performance
variable measured: Free Trial Period
  type: PropertyValue
  value reference: Onboarding
variable measured: Integration Ecosystem
  type: PropertyValue
  value reference: Features
variable measured: Minimum Monthly Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Webhook Event Types Supported
  type: PropertyValue
  value reference: Features
variable measured: Base Monthly Cost (Small Volume)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost Per 1M Emails
  type: PropertyValue
  value reference: Pricing
variable measured: Free Tier Emails/Month
  type: PropertyValue
  value reference: Free Tier
variable measured: API Response Latency
  type: PropertyValue
  value reference: Performance
variable measured: Bounce Management
  type: PropertyValue
  value reference: Features
variable measured: Customer Support Availability
variable measured: AWS Ecosystem Integration
variable measured: Free Tier Monthly Email Limit
variable measured: API Setup Time (Developer Hours)
variable measured: A/B Testing Capabilities
variable measured: Bounce Handling & List Cleaning
variable measured: Subscriber Management Features
variable measured: Monthly Cost at 100K Emails/Month
variable measured: Base Monthly Cost (10,000 emails)
is based on: https://www.aversusb.net/compare/mailgun-vs-mailchimp))

Mailgun vs Mailchimp — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Mailgun vs Mailchimp.
has defined term: Pricing
has defined term: Performance
has defined term: Features
has defined term: Infrastructure
has defined term: Technical Capacity
has defined term: Ease of Use
has defined term: International Reach
has defined term: Reliability
has defined term: Cost
has defined term: Features & Ecosystem
has defined term: Scalability
has defined term: Service Quality
has defined term: Pricing & Volume
has defined term: Deliverability
has defined term: Scale
has defined term: Setup
has defined term: Technical
has defined term: Premium Features
has defined term: Onboarding
has defined term: Free Tier
has defined term: Support
has defined term: Integration
has defined term: Pricing & Limits
has defined term: Implementation
has defined term: Usability
has defined term: Developer Experience
has defined term: Adoption
has defined term: User Experience
has defined term: Technical Specs
has defined term: Targeting
has defined term: Testing & QA
has defined term: Integrations
has defined term: Free Plan Features
has defined term: Customer Reviews
has defined term: Core Features
has defined term: Pricing Structure
has defined term: Analytics
has defined term: Ecosystem
has defined term: Features & Automation
has defined term: Limits
has defined term: Pricing & Plans
has defined term: Market Position
has defined term: User Satisfaction
has defined term: Pricing & Features
has defined term: Marketing Automation
has defined term: Product Development
has defined term: Developer Tools
has defined term: Design
has defined term: Recognition
has defined term: Optimization
has defined term: Capacity
has defined term: Automation
has defined term: Monetization
has defined term: Pricing & Access
has defined term: Revenue Model
has defined term: Reach & Scale
has defined term: Features & Integrations
has defined term: CRM
has defined term: Revenue
has defined term: Core Functionality
has defined term: Email Features
has defined term: Sales Enablement
has defined term: CRM Integration

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Technical Capacity
type: DefinedTerm
term code: technical-capacity
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

International Reach
type: DefinedTerm
term code: international-reach
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Pricing & Volume
type: DefinedTerm
term code: pricing-&-volume
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Deliverability
type: DefinedTerm
term code: deliverability
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Setup
type: DefinedTerm
term code: setup
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Premium Features
type: DefinedTerm
term code: premium-features
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Technical Specs
type: DefinedTerm
term code: technical-specs
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Free Plan Features
type: DefinedTerm
term code: free-plan-features
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Pricing Structure
type: DefinedTerm
term code: pricing-structure
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Features & Automation
type: DefinedTerm
term code: features-&-automation
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Pricing & Plans
type: DefinedTerm
term code: pricing-&-plans
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Marketing Automation
type: DefinedTerm
term code: marketing-automation
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Product Development
type: DefinedTerm
term code: product-development
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Revenue Model
type: DefinedTerm
term code: revenue-model
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Reach & Scale
type: DefinedTerm
term code: reach-&-scale
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Features & Integrations
type: DefinedTerm
term code: features-&-integrations
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Core Functionality
type: DefinedTerm
term code: core-functionality
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Email Features
type: DefinedTerm
term code: email-features
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

Sales Enablement
type: DefinedTerm
term code: sales-enablement
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

CRM Integration
type: DefinedTerm
term code: crm-integration
in defined term set: Mailgun vs Mailchimp — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T22:42:24.803Z
author: A Versus B
publisher: A Versus B
is part of: mailgun-vs-mailchimp))
main entity: Which is better for sending transactional emails like password resets?
  type: Question
  accepted answer: Answer
    text: Mailgun is the clear winner for transactional emails. It's specifically designed for this use case with 98.5% deliverability, direct API access, real-time webhooks, and detailed delivery logs. Mailchimp focuses on marketing campaigns and lacks the developer tools needed for reliable transactional email infrastructure.
    language: en-US
main entity: Which is better for email marketing campaigns?
  type: Question
  accepted answer: Answer
    text: Mailchimp is far superior for marketing campaigns. It offers a drag-and-drop builder, advanced automation workflows, audience segmentation, A/B testing, and behavioral triggers—none of which Mailgun provides. Mailchimp also includes native e-commerce integrations and customer journey mapping.
    language: en-US
main entity: Can I use Mailgun for marketing campaigns?
  type: Question
  accepted answer: Answer
    text: Technically yes, but it's not recommended. Mailgun requires API integration and doesn't include campaign builders, templates, or segmentation tools. It's built for developers sending programmatic emails, not marketers managing subscriber lists. Use Mailchimp instead.
    language: en-US
main entity: Which offers better value for high-volume senders?
  type: Question
  accepted answer: Answer
    text: Mailgun offers significantly better pricing for high volume. At 50k emails/month, Mailgun costs ~$25/month on pay-as-you-go, while Mailchimp's Standard plan starts at $20 with lower limits. At 100k emails/month, Mailgun costs ~$50 while Mailchimp jumps to higher tiers. For transactional-heavy use, Mailgun's economics are unbeatable.
    language: en-US
main entity: Do both services offer free plans?
  type: Question
  accepted answer: Answer
    text: Yes, but very differently. Mailgun offers 10,000 free emails/month with full API access (excellent for testing). Mailchimp offers 500 free emails/month for basic marketing (good for startups). Mailgun's free tier is 20x more generous, making it better for development and testing.
    language: en-US

How to Choose Between Mailgun and Mailchimp
type: HowTo
description: Mailgun is a developer-focused email API for transactional emails with advanced technical controls and pay-as-you-go pricing, while Mailchimp is an all-in-one marketing platform emphasizing campaign creation, automation, and user-friendly interfaces with tiered subscription pricing.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Pricing Model
step: Consider: Learning Curve
step: Consider: Email Deliverability Rate
step: Consider: Built-in Marketing Automation
step: Consider: Monthly Email Volume (Free Tier)
step: Consider: Customer Support Response Time
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Mailgun if you're a developer building transactional email into your application and need granular control, advanced deliverability features, and flexible pay-as-you-go pricing. Choose Mailchimp if you're a marketer or small business owner needing an integrated platform for email campaigns, subscriber segmentation, and automation without technical setup.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: Mailgun has Transactional emails (receipts, password resets, notifications), while Mailchimp has Marketing campaigns and subscriber management.

Consider: Pricing Model
type: HowToStep
position: 2
text: Pricing Model: Mailgun has Pay-as-you-go: $0.50 per 1,000 emails after 10,000 free/month, while Mailchimp has Tiered plans: Free (500/month) to Pro ($20+/month for 50,000+).

Consider: Learning Curve
type: HowToStep
position: 3
text: Learning Curve: Mailgun has Steep - requires API integration and developer knowledge, while Mailchimp has Minimal - drag-and-drop builder, no coding required.

Consider: Email Deliverability Rate
type: HowToStep
position: 4
text: Email Deliverability Rate: Mailgun has 98.5% average across industry benchmarks, while Mailchimp has 97.2% average reported by users.

Consider: Built-in Marketing Automation
type: HowToStep
position: 5
text: Built-in Marketing Automation: Mailgun has Limited - basic webhooks and event triggers, while Mailchimp has Extensive - customer journey builder, behavioral triggers, A/B testing.

Consider: Monthly Email Volume (Free Tier)
type: HowToStep
position: 6
text: Monthly Email Volume (Free Tier): Mailgun has 10,000 emails/month, while Mailchimp has 500 emails/month.

Consider: Customer Support Response Time
type: HowToStep
position: 7
text: Customer Support Response Time: Mailgun has 24 hours (Standard) / 1 hour (Paid plans), while Mailchimp has 24 hours (Free) / 1 hour (paid tiers).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Mailgun vs Mailchimp
review body: Mailgun is a developer-focused email API for transactional emails with advanced technical controls and pay-as-you-go pricing, while Mailchimp is an all-in-one marketing platform emphasizing campaign creation, automation, and user-friendly interfaces with tiered subscription pricing.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Mailgun vs Mailchimp

Pricing Per 1,000 Emails
type: PropertyValue
value: Mailgun: $0.50 | Mailchimp: N/A

API Response Time
type: PropertyValue
value: Mailgun: 40ms | Mailchimp: N/A

Free Trial Period
type: PropertyValue
value: Mailgun: 10 days | Mailchimp: Unlimited free tier available

Integration Ecosystem
type: PropertyValue
value: Mailgun: 1,200+ | Mailchimp: N/A

Minimum Monthly Cost
type: PropertyValue
value: Mailgun: $5 | Mailchimp: N/A

Webhook Event Types Supported
type: PropertyValue
value: Mailgun: 18 | Mailchimp: N/A

Base Monthly Cost (Small Volume)
type: PropertyValue
value: Mailgun: $20 | Mailchimp: N/A

Cost Per 1M Emails
type: PropertyValue
value: Mailgun: $100 | Mailchimp: N/A

Free Tier Emails/Month
type: PropertyValue
value: Mailgun: 9,000 (300/day) | Mailchimp: N/A

API Response Latency
type: PropertyValue
value: Mailgun: ~150ms | Mailchimp: N/A

Bounce Management
type: PropertyValue
value: Mailgun: Automatic suppression lists and bounce categorization | Mailchimp: N/A

Customer Support Availability
type: PropertyValue
value: Mailgun: 24/7 email/chat, <2hr response on paid plans | Mailchimp: N/A

AWS Ecosystem Integration
type: PropertyValue
value: Mailgun: Third-party integrations, REST API only | Mailchimp: N/A

Free Tier Monthly Email Limit
type: PropertyValue
value: Mailgun: None (14-day trial) | Mailchimp: 12,000
value reference: Mailchimp

API Setup Time (Developer Hours)
type: PropertyValue
value: Mailgun: 4–8 hours | Mailchimp: 0.5–1 hour (UI-based)
value reference: Mailchimp

A/B Testing Capabilities
type: PropertyValue
value: Mailgun: Basic (open/click tracking) | Mailchimp: Advanced (subject, send time, content)

Bounce Handling & List Cleaning
type: PropertyValue
value: Mailgun: Automatic with webhook notifications | Mailchimp: Manual review required

Subscriber Management Features
type: PropertyValue
value: Mailgun: None (API-only, no native CRM) | Mailchimp: Full CRM with segmentation, tagging, custom fields

Monthly Cost at 100K Emails/Month
type: PropertyValue
value: Mailgun: $50 (pay-as-you-go) | Mailchimp: $200–$350 (based on tier)
value reference: Mailgun

Base Monthly Cost (10,000 emails)
type: PropertyValue
value: Mailgun: $5.00 | Mailchimp: N/A

Email Deliverability Rate
type: PropertyValue
value: Mailgun: 98.5% | Mailchimp: 97.2%
value reference: Mailgun

Free Trial Duration
type: PropertyValue
value: Mailgun: 30 days | Mailchimp: N/A

Template Editor Type
type: PropertyValue
value: Mailgun: Code-based (HTML/MJML) | Mailchimp: N/A

Support Response Time
type: PropertyValue
value: Mailgun: 24 hours (standard) | Mailchimp: N/A

Maximum Message Size
type: PropertyValue
value: Mailgun: 25 MB | Mailchimp: N/A

Starting Monthly Price
type: PropertyValue
value: Mailgun: $0.50 per 1K emails | Mailchimp: $20/month
value reference: Mailgun

Uptime Service Level Agreement
type: PropertyValue
value: Mailgun: 99.9% | Mailchimp: N/A

Pre-built Integrations
type: PropertyValue
value: Mailgun: 25+ | Mailchimp: N/A

Documentation Quality Score
type: PropertyValue
value: Mailgun: 9.2/10 | Mailchimp: N/A

Global Users (monthly active)
type: PropertyValue
value: Mailgun: 500,000+ | Mailchimp: N/A

Email Delivery Rate
type: PropertyValue
value: Mailgun: 98.5% | Mailchimp: N/A

Free Monthly Email Limit
type: PropertyValue
value: Mailgun: 10,000 | Mailchimp: 500
value reference: Mailgun

Cost Per 100k Emails (Paid)
type: PropertyValue
value: Mailgun: $50 | Mailchimp: $200+ (plan dependent)
value reference: Mailgun

Setup Time (Minutes to First Email)
type: PropertyValue
value: Mailgun: 60-120 (requires API setup) | Mailchimp: 5-10 (UI-based)
value reference: Mailchimp

Marketing Automation Features
type: PropertyValue
value: Mailgun: Basic (webhooks, event triggers) | Mailchimp: Advanced (journey builder, behavioral triggers, A/B testing)

API Rate Limit (Requests/Second)
type: PropertyValue
value: Mailgun: 300 | Mailchimp: 10 (REST API)
value reference: Mailgun

Email Template Library
type: PropertyValue
value: Mailgun: 20+ | Mailchimp: 100+
value reference: Mailchimp

Third-Party Integrations
type: PropertyValue
value: Mailgun: 50+ (via API) | Mailchimp: 300+ (native + Zapier)
value reference: Mailchimp

Core Marketing Channels
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 5 channels

Free Plan Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes (500 contacts)

Learning Curve Rating
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 7 (moderate to high)

Segmentation Depth
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Sophisticated data-driven rules

24/7 Support Availability
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes, varies by plan

SMS Marketing Capability
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes, with international expansion

Landing Page Builder Access
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Free on all plans

AI Email Generation
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Not available

Automation Complexity Level
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic (Customer Journey Builder)

Email Deliverability Testing
type: PropertyValue
value: Mailgun: N/A | Mailchimp: A/B testing and design testing (free)

eCommerce Platform Support
type: PropertyValue
value: Mailgun: N/A | Mailchimp: More extensive platform coverage

CRM Integration Capabilities
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic contact management

User Skill Level Required
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Beginner-friendly

Free Plan Subscriber Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500

Free Plan Monthly Email Sends
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500

G2 Aggregate Rating
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 4.3/5

Built-in E-commerce Features
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Limited (abandoned cart via integrations)

Overage Fees on Paid Plans
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes - charges per contact/send overages

Analytics & Reporting Depth
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights

Third-Party Integrations Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1,200+

AI Personalization Engine
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic personalization features

Trigger-Based Automation Workflows
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Available but less intuitive setup

SMS Marketing Capabilities
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Full SMS suite with 2026 international expansion

User Interface Modernity
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Legacy interface, steep learning curve

CRM Integration
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Full native CRM platform integrated

Email Templates
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 300+ (general purpose)

Starting Price (Entry Tier)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $13/month

Cost at 5,000 Contacts/Profiles
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $50-70/month

Cost at 50,000 Contacts/Profiles
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $100/month

Free Plan Email Features
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Limited core features only

Email Template Design Options
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Extensive design variety and customization

Segmentation Capabilities
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Standard audience segmentation

Customer Data Integration
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic contact data syncing

Monthly Email Send Limit (Entry Plan)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1,000-5,000

Monthly Cost (10,000 contacts)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $145

Native CRM Included
type: PropertyValue
value: Mailgun: N/A | Mailchimp: No (API integration only)

SMS Marketing Support
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes (added 2026, supports international markets)

Setup Time for First Campaign
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 45 minutes

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Unlimited growth with pro-rated pricing

Free Plan Subscriber Capacity
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 250 contacts

Free Plan Monthly Email Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1,000 emails/month

Paid Plan Email Sending
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Capped by contact tier multipliers

Global User Base
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 12+ million users

G2 Review Rating
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 4.3/5 stars

Integrated CRM & Contact Management
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Full CRM suite with advanced segmentation

Built-in E-commerce & Monetization
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Limited e-commerce via integrations

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Steep 3-4x multiplier

Free Plan Contact Capacity
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500 contacts

CRM Type
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic add-on CRM

Lead Scoring Capability
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Manual segmentation only

Marketing Channels Supported
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Email, basic social

User Learning Curve
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Minimal (intuitive interface)

2026 Feature Updates
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Standard quarterly updates

Built-in CRM
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes, full CRM suite

Multi-Channel Marketing
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Email, SMS, landing pages, ads

API Complexity Level
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Moderate, marketing-focused

Setup Time for Non-Developers
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 10-20 minutes

Maximum Monthly Email Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 300,000 (based on plan)

Starting Price (Paid Plan)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $13/month (Essentials)

Maximum Contact Plan
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $800/month (100,000 contacts)

Free Plan Availability
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Full-featured free plan

Free Tier Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes (up to 500 contacts)

Email Template Quality
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Modern and professional

Automation Features
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Advanced automation included

Integration Capabilities
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Third-party integrations

G2 Award Count
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Transactional email and small business

Landing Page Builder
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes (drag-and-drop, AI-assisted)

CRM Functionality
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Full CRM with customer profiles

API Integration Support
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1000+

A/B Testing
type: PropertyValue
value: Mailgun: N/A | Mailchimp: All paid plans

User-Friendliness Rating
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 3.8/5

Max Contacts (Starter Plan)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500 (free) / 5,000 (paid)

Average Implementation Time
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 0.08 months (1 hour)

Native CRM Integrations
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)

Lead Scoring Models Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Behavioral segmentation only

Learning Curve Difficulty
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 2/10 (simple)

Starting Monthly Cost
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $20

Lead Scoring Sophistication
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic (list segmentation only)

Automation Workflow Complexity
type: PropertyValue
value: Mailgun: N/A | Mailchimp: ~5 basic automations

Native Salesforce CRM Integration
type: PropertyValue
value: Mailgun: N/A | Mailchimp: No (Zapier third-party only)

Account-Based Marketing (ABM) Support
type: PropertyValue
value: Mailgun: N/A | Mailchimp: No

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1 (beginner-friendly)

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $50

Ease of Use Rating
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 7.8/10

Pre-built Automation Templates
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 300+

Free Tier Subscriber Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500 free contacts

Built-in Monetization Tools
type: PropertyValue
value: Mailgun: N/A | Mailchimp: None (requires third-party solutions)

Entry-Level Monthly Cost
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $0

Max Contacts (Paid Plan)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Unlimited

Automation Workflows
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Limited basic sequences

Phone Support Availability
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Phone support on paid plans only

Ecommerce Integrations
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 13+

Cost at 10,000 Subscribers
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $50-100

Monetization Revenue Share
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 0% (you handle payments)

Email Automation Workflows
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Advanced (conditional, behavioral triggers)

Built-in Payment Processing
type: PropertyValue
value: Mailgun: N/A | Mailchimp: No (third-party required)

A/B Testing Capability
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes (subject lines, send time)

SMS Marketing
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Included in paid plans

Setup Time for Monetization
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)

Starting Price
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $0 (free tier) or $20 (Pro)

SMS Delivery Cost
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Not offered (email-focused)

Voice Call Cost
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Not offered

Max Free Tier Contacts
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500

Supported Communication Channels
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 5 (Email, SMS, Social Ads, Landing Pages, Postcards)

Average Setup Time
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1-2 (self-service)

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $70/month

Automation Workflows on Standard Plan
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Limited (up to 5-10 per plan tier)

SMS Cost Per Message
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $0.01-0.05 per SMS

User Onboarding Time (Average)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 4-6 weeks

Cost per SMS
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $0.01 (SMS add-on)

Free Tier Contact Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500 contacts

SMS Country Coverage
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 45+ countries

Setup Time (Days)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1 day (no-code signup)

Monthly Active Users
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 12M+ users (2025)

Monthly Cost (50,000 contacts)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $350

Free Plan Email Contact Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500 contacts

Automation Workflow Step Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Unlimited steps

Email Templates Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1,000+ templates

CRM Included in Base Plan
type: PropertyValue
value: Mailgun: N/A | Mailchimp: No (paid add-on)

SMS Marketing Included
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Paid add-on

Creator Revenue Share
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 0% (SaaS model)

Pre-built Automation Workflows
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 300+

Segmentation Data Points
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 50+

E-commerce Integrations
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 50+

Time to First Email Campaign
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 30-60 minutes

Paid Plan Starting Price
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 20 (1K-contact plan)

Active Publications/Users
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 20M+ users

Minimum Paid Plan Price
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $13

Email Templates Library
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500+ templates including AI-generated

SMS Marketing Cost
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $20 additional per month

E-commerce Integration Quality
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing

Automation Workflows (Free Plan)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic automation on free plan

AI Writing Assistant
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Advanced AI copywriter with subject line optimization

Lowest Paid Monthly Price
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $20/month

Email Templates Included
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1,000+ templates

Built-in Webinar Capacity
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Not included

Native E-Commerce Features
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Limited - basic integration support only

Marketing Automation Workflows
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Advanced visual builder included

Typical Setup Time for New Users
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 15-20 minutes

Free Plan Contact Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500

Native Integrations Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 300+

Contact Management Features
type: PropertyValue
value: Mailgun: N/A | Mailchimp: List management only

Mobile App Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes - iOS and Android

Entry-Level Paid Plan Price
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $20

API Request Rate Limit
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 50

Built-in Landing Page Builder
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Yes (drag-and-drop)

Dedicated IP Support
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Available at higher tiers

Average Email Deliverability Rate
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 97-98%

Starting Price (Paid Plan)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $30/month

Email Automation Complexity
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Advanced (100+ triggers, unlimited branching)

Built-in Monetization Features
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 0 (Third-party only)

E-commerce Platform Connectors
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)

Entry-Level Paid Tier Cost
type: PropertyValue
value: Mailgun: N/A | Mailchimp: $20

Built-in CRM Features
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Basic contact segmentation, limited tagging, no pipeline management

Email Marketing Templates
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1000+

Sales Tools Available
type: PropertyValue
value: Mailgun: N/A | Mailchimp: None—email-focused platform only

Free Plan Automation Workflows
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Automations available on free plan with customer journey builder

Average Learning Curve (Days)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1-3

Maximum Contact Limit (Paid Plans)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500,000+

Lead Scoring Automation
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Manual only

Native CRM Integration
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Requires API/Zapier connectors

Multi-Channel Capabilities
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 4 (email, SMS, ads, landing pages)

Free Tier Contact Capacity
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500

Automation Workflows Included
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Limited on starter plans

A/B Testing Access
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Premium+ ($350/month minimum)

Lead Scoring
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Not available (segmentation only)

Salesforce Integration
type: PropertyValue
value: Mailgun: N/A | Mailchimp: Third-party (Zapier) only

Multi-touch Attribution Models
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 1 (last-click only)

Contact Limit (Entry Plan)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: 500 (free), unlimited (paid)

Account-Based Marketing (ABM)
type: PropertyValue
value: Mailgun: N/A | Mailchimp: No, not available

SpeakableSpecification
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Mailgun — Wikipedia
type: CreativeWork

Mailchimp — Wikipedia
type: CreativeWork

Compare Mailgun vs Mailchimp
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/mailgun-vs-mailchimp))
object: Mailgun
object: Mailchimp

Customer Support Availability
type: PropertyValue
value reference: Support

AWS Ecosystem Integration
type: PropertyValue
value reference: Integration

Free Tier Monthly Email Limit
type: PropertyValue
value reference: Pricing & Limits

API Setup Time (Developer Hours)
type: PropertyValue
value reference: Implementation

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Bounce Handling & List Cleaning
type: PropertyValue
value reference: Features

Subscriber Management Features
type: PropertyValue
value reference: Features

Monthly Cost at 100K Emails/Month
type: PropertyValue
value reference: Pricing

Base Monthly Cost (10,000 emails)
type: PropertyValue
value reference: Pricing

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Free Trial Duration
type: PropertyValue
value reference: Pricing

Template Editor Type
type: PropertyValue
value reference: Usability

Support Response Time
type: PropertyValue
value reference: Support

Maximum Message Size
type: PropertyValue
value reference: Performance

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Uptime Service Level Agreement
type: PropertyValue
value reference: Reliability

Pre-built Integrations
type: PropertyValue
value reference: Features

Documentation Quality Score
type: PropertyValue
value reference: Developer Experience

Global Users (monthly active)
type: PropertyValue
value reference: Adoption

Email Delivery Rate
type: PropertyValue
value reference: Performance

Free Monthly Email Limit
type: PropertyValue
value reference: Pricing & Volume

Cost Per 100k Emails (Paid)
type: PropertyValue
value reference: Pricing & Volume

Setup Time (Minutes to First Email)
type: PropertyValue
value reference: User Experience

Marketing Automation Features
type: PropertyValue
value reference: Features

API Rate Limit (Requests/Second)
type: PropertyValue
value reference: Technical Specs

Email Template Library
type: PropertyValue
value reference: Features

Third-Party Integrations
type: PropertyValue
value reference: Features

Core Marketing Channels
type: PropertyValue
value reference: Features

Free Plan Available
type: PropertyValue
value reference: Pricing

Learning Curve Rating
type: PropertyValue
value reference: Developer Experience

Segmentation Depth
type: PropertyValue
value reference: Targeting

24/7 Support Availability
type: PropertyValue
value reference: Support

SMS Marketing Capability
type: PropertyValue
value reference: Features

Landing Page Builder Access
type: PropertyValue
value reference: Features

AI Email Generation
type: PropertyValue
value reference: Features

Automation Complexity Level
type: PropertyValue
value reference: Features

Email Deliverability Testing
type: PropertyValue
value reference: Testing & QA

eCommerce Platform Support
type: PropertyValue
value reference: Integrations

CRM Integration Capabilities
type: PropertyValue
value reference: Integrations

User Skill Level Required
type: PropertyValue
value reference: Usability

Free Plan Subscriber Limit
type: PropertyValue
value reference: Pricing

Free Plan Monthly Email Sends
type: PropertyValue
value reference: Free Plan Features

G2 Aggregate Rating
type: PropertyValue
value reference: Customer Reviews

Built-in E-commerce Features
type: PropertyValue
value reference: Core Features

Overage Fees on Paid Plans
type: PropertyValue
value reference: Pricing Structure

Analytics & Reporting Depth
type: PropertyValue
value reference: Analytics

Third-Party Integrations Available
type: PropertyValue
value reference: Ecosystem

AI Personalization Engine
type: PropertyValue
value reference: Features & Automation

Trigger-Based Automation Workflows
type: PropertyValue
value reference: Features & Automation

SMS Marketing Capabilities
type: PropertyValue
value reference: Features

User Interface Modernity
type: PropertyValue
value reference: User Experience

CRM Integration
type: PropertyValue
value reference: Features & Ecosystem

Email Templates
type: PropertyValue
value reference: Features

Starting Price (Entry Tier)
type: PropertyValue
value reference: Pricing

Cost at 5,000 Contacts/Profiles
type: PropertyValue
value reference: Pricing

Cost at 50,000 Contacts/Profiles
type: PropertyValue
value reference: Pricing

Free Plan Email Features
type: PropertyValue
value reference: Features

Email Template Design Options
type: PropertyValue
value reference: Features

Segmentation Capabilities
type: PropertyValue
value reference: Features

Customer Data Integration
type: PropertyValue
value reference: Features

Monthly Email Send Limit (Entry Plan)
type: PropertyValue
value reference: Limits

Monthly Cost (10,000 contacts)
type: PropertyValue
value reference: Pricing

Native CRM Included
type: PropertyValue
value reference: Features

SMS Marketing Support
type: PropertyValue
value reference: Features

Setup Time for First Campaign
type: PropertyValue
value reference: Usability

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value reference: Scalability

Free Plan Subscriber Capacity
type: PropertyValue
value reference: Pricing & Plans

Free Plan Monthly Email Limit
type: PropertyValue
value reference: Pricing

Paid Plan Email Sending
type: PropertyValue
value reference: Core Features

Global User Base
type: PropertyValue
value reference: Market Position

G2 Review Rating
type: PropertyValue
value reference: User Satisfaction

Integrated CRM & Contact Management
type: PropertyValue
value reference: Core Features

Built-in E-commerce & Monetization
type: PropertyValue
value reference: Core Features

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Plans

Free Plan Contact Capacity
type: PropertyValue
value reference: Pricing & Features

CRM Type
type: PropertyValue
value reference: Core Features

Lead Scoring Capability
type: PropertyValue
value reference: Marketing Automation

Marketing Channels Supported
type: PropertyValue
value reference: Marketing Automation

User Learning Curve
type: PropertyValue
value reference: Usability

2026 Feature Updates
type: PropertyValue
value reference: Product Development

Built-in CRM
type: PropertyValue
value reference: Features

Multi-Channel Marketing
type: PropertyValue
value reference: Features

API Complexity Level
type: PropertyValue
value reference: Developer Tools

Setup Time for Non-Developers
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Email Limit
type: PropertyValue
value reference: Scalability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Maximum Contact Plan
type: PropertyValue
value reference: Pricing

Free Plan Availability
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Features

Email Template Quality
type: PropertyValue
value reference: Design

Automation Features
type: PropertyValue
value reference: Features

Integration Capabilities
type: PropertyValue
value reference: Integration

G2 Award Count
type: PropertyValue
value reference: Recognition

Landing Page Builder
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

API Integration Support
type: PropertyValue
value reference: Integrations

A/B Testing
type: PropertyValue
value reference: Optimization

User-Friendliness Rating
type: PropertyValue
value reference: Usability

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Average Implementation Time
type: PropertyValue
value reference: Onboarding

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Lead Scoring Models Available
type: PropertyValue
value reference: Features

Learning Curve Difficulty
type: PropertyValue
value reference: Developer Experience

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Lead Scoring Sophistication
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Native Salesforce CRM Integration
type: PropertyValue
value reference: Integration

Account-Based Marketing (ABM) Support
type: PropertyValue
value reference: Features

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value reference: Usability

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Built-in Monetization Tools
type: PropertyValue
value reference: Monetization

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Monetization Revenue Share
type: PropertyValue
value reference: Revenue Model

Email Automation Workflows
type: PropertyValue
value reference: Features

Built-in Payment Processing
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

SMS Marketing
type: PropertyValue
value reference: Features

Setup Time for Monetization
type: PropertyValue
value reference: Ease of Use

Starting Price
type: PropertyValue
value reference: Pricing

SMS Delivery Cost
type: PropertyValue
value reference: Pricing

Voice Call Cost
type: PropertyValue
value reference: Pricing

Max Free Tier Contacts
type: PropertyValue
value reference: Features

Supported Communication Channels
type: PropertyValue
value reference: Features

Average Setup Time
type: PropertyValue
value reference: Implementation

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Limits

Automation Workflows on Standard Plan
type: PropertyValue
value reference: Features & Automation

SMS Cost Per Message
type: PropertyValue
value reference: Pricing & Limits

User Onboarding Time (Average)
type: PropertyValue
value reference: Usability

Cost per SMS
type: PropertyValue
value reference: Pricing

Free Tier Contact Limit
type: PropertyValue
value reference: Features

SMS Country Coverage
type: PropertyValue
value reference: Features

Setup Time (Days)
type: PropertyValue
value reference: Implementation

Monthly Active Users
type: PropertyValue
value reference: Reach & Scale

Monthly Cost (50,000 contacts)
type: PropertyValue
value reference: Pricing

Free Plan Email Contact Limit
type: PropertyValue
value reference: Pricing

Automation Workflow Step Limit
type: PropertyValue
value reference: Automation

Email Templates Available
type: PropertyValue
value reference: Features

CRM Included in Base Plan
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

Creator Revenue Share
type: PropertyValue
value reference: Monetization

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Segmentation Data Points
type: PropertyValue
value reference: Features

E-commerce Integrations
type: PropertyValue
value reference: Integrations

Time to First Email Campaign
type: PropertyValue
value reference: Ease of Use

Paid Plan Starting Price
type: PropertyValue
value reference: Pricing

Active Publications/Users
type: PropertyValue
value reference: Scale

Minimum Paid Plan Price
type: PropertyValue
value reference: Pricing & Plans

Email Templates Library
type: PropertyValue
value reference: Features

SMS Marketing Cost
type: PropertyValue
value reference: Pricing & Plans

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Automation Workflows (Free Plan)
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

Lowest Paid Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Included
type: PropertyValue
value reference: Features

Built-in Webinar Capacity
type: PropertyValue
value reference: Features

Native E-Commerce Features
type: PropertyValue
value reference: Features

Marketing Automation Workflows
type: PropertyValue
value reference: Features & Integrations

Typical Setup Time for New Users
type: PropertyValue
value reference: Usability

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing & Limits

Native Integrations Available
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Mobile App Available
type: PropertyValue
value reference: Features

Entry-Level Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

API Request Rate Limit
type: PropertyValue
value reference: Performance

Built-in Landing Page Builder
type: PropertyValue
value reference: Features & Integrations

Dedicated IP Support
type: PropertyValue
value reference: Deliverability

Average Email Deliverability Rate
type: PropertyValue
value reference: Deliverability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Email Automation Complexity
type: PropertyValue
value reference: Automation

Built-in Monetization Features
type: PropertyValue
value reference: Revenue

E-commerce Platform Connectors
type: PropertyValue
value reference: Integration

Entry-Level Paid Tier Cost
type: PropertyValue
value reference: Pricing & Limits

Built-in CRM Features
type: PropertyValue
value reference: Core Functionality

Email Marketing Templates
type: PropertyValue
value reference: Email Features

Sales Tools Available
type: PropertyValue
value reference: Sales Enablement

Free Plan Automation Workflows
type: PropertyValue
value reference: Automation

Average Learning Curve (Days)
type: PropertyValue
value reference: Ease of Use

Maximum Contact Limit (Paid Plans)
type: PropertyValue
value reference: Scalability

Lead Scoring Automation
type: PropertyValue
value reference: Features

Native CRM Integration
type: PropertyValue
value reference: Integrations

Multi-Channel Capabilities
type: PropertyValue
value reference: Features

Free Tier Contact Capacity
type: PropertyValue
value reference: Pricing

Automation Workflows Included
type: PropertyValue
value reference: Features

A/B Testing Access
type: PropertyValue
value reference: Features

Lead Scoring
type: PropertyValue
value reference: Features

Salesforce Integration
type: PropertyValue
value reference: CRM Integration

Multi-touch Attribution Models
type: PropertyValue
value reference: Analytics

Contact Limit (Entry Plan)
type: PropertyValue
value reference: Scalability

Account-Based Marketing (ABM)
type: PropertyValue
value reference: Features