Mailerlite vs ActiveCampaign
type: Article
description: Mailerlite is a simpler, more affordable email marketing platform ideal for small businesses and creators, while ActiveCampaign is a comprehensive CRM and marketing automation suite designed for larger teams requiring advanced workflows and multi-channel capabilities.
language: en-US
date published: 2026-07-08T05:43:40.045Z
date created: 2026-07-08T05:43:40.045Z
date modified: 2026-07-08T05:43:40.594Z
content reference time: 2026-07-08T05:43:40.594Z
author: A Versus B
publisher: A Versus B
about: Mailerlite
about: ActiveCampaign
abstract: Mailerlite is a simpler, more affordable email marketing platform ideal for small businesses and creators, while ActiveCampaign is a comprehensive CRM and marketing automation suite designed for larger teams requiring advanced workflows and multi-channel capabilities.
text: Starting Price. Automation Workflows. CRM Features. API Rate Limits. Max Contacts (Free/Entry). Learning Curve. Multi-Channel Support
conclusion text: Choose Mailerlite if you're a small business, solopreneur, or creator prioritizing simplicity, affordability, and fast setup—its free tier supports up to 1,000 contacts with full automation access. Choose ActiveCampaign if you need advanced CRM capabilities, complex multi-step automations, team collaboration features, or multi-channel marketing—it's built for scaling teams and sophisticated customer journeys.
additional property: Free Plan Subscriber Limit
  type: PropertyValue
  value: Mailerlite: Unlimited | ActiveCampaign: N/A
additional property: Starter Plan Monthly Cost
  type: PropertyValue
  value: Mailerlite: $20 | ActiveCampaign: N/A
additional property: Contact Limit at Entry Paid Tier
  type: PropertyValue
  value: Mailerlite: 1,000 | ActiveCampaign: N/A
additional property: Landing Pages on Free Plan
  type: PropertyValue
  value: Mailerlite: 10 | ActiveCampaign: N/A
additional property: Email Automation Workflows
  type: PropertyValue
  value: Mailerlite: Standard automation builder with conditional logic | ActiveCampaign: N/A
additional property: Native CRM Integration
  type: PropertyValue
  value: Mailerlite: Basic contact management | ActiveCampaign: N/A
additional property: Editor Learning Curve
  type: PropertyValue
  value: Mailerlite: Beginner-friendly, intuitive interface | ActiveCampaign: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Mailerlite: $0 (free) | ActiveCampaign: $15/month
  value reference: Mailerlite
additional property: Mid-Tier Plan (5,000 contacts)
  type: PropertyValue
  value: Mailerlite: $40 | ActiveCampaign: N/A
additional property: Email Delivery Speed
  type: PropertyValue
  value: Mailerlite: Near-instantaneous (seconds to minutes) | ActiveCampaign: N/A
additional property: Automation Workflow Triggers
  type: PropertyValue
  value: Mailerlite: 50+ | ActiveCampaign: N/A
additional property: Native Integrations
  type: PropertyValue
  value: Mailerlite: 600+ | ActiveCampaign: 1000+
  value reference: ActiveCampaign
additional property: Customer Support Response Time
  type: PropertyValue
  value: Mailerlite: 24-48 (email/chat only) | ActiveCampaign: 24 hours (email)
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Mailerlite: Free | ActiveCampaign: $15
  value reference: Mailerlite
additional property: Included Subscribers at Free Tier
  type: PropertyValue
  value: Mailerlite: 1,000 | ActiveCampaign: N/A
additional property: Price at 10,000 Subscribers
  type: PropertyValue
  value: Mailerlite: $60 | ActiveCampaign: N/A
additional property: Landing Page Templates
  type: PropertyValue
  value: Mailerlite: 80+ templates | ActiveCampaign: N/A
additional property: Automation Workflows Included
  type: PropertyValue
  value: Mailerlite: 25 | ActiveCampaign: N/A
additional property: SMS Marketing Availability
  type: PropertyValue
  value: Mailerlite: Included in Pro plan | ActiveCampaign: N/A
additional property: Customer Support Channels
  type: PropertyValue
  value: Mailerlite: Email, chat, phone | ActiveCampaign: N/A
additional property: API Rate Limit
  type: PropertyValue
  value: Mailerlite: 120 | ActiveCampaign: 600 calls/min
  value reference: ActiveCampaign
additional property: Built-in Paywall/Paid Subscriptions
  type: PropertyValue
  value: Mailerlite: No | ActiveCampaign: N/A
additional property: A/B Testing on Landing Pages
  type: PropertyValue
  value: Mailerlite: Yes, native feature | ActiveCampaign: N/A
additional property: Affiliate Program for Creators
  type: PropertyValue
  value: Mailerlite: No | ActiveCampaign: N/A
additional property: Form Builder Types
  type: PropertyValue
  value: Mailerlite: 10+ | ActiveCampaign: N/A
additional property: Average User Satisfaction (G2)
  type: PropertyValue
  value: Mailerlite: 4.8/5 | ActiveCampaign: N/A
additional property: Starting Price
  type: PropertyValue
  value: Mailerlite: $0 (Free tier) | ActiveCampaign: $9 (Lite tier)
  value reference: Mailerlite
additional property: Free Tier Contact Limit
  type: PropertyValue
  value: Mailerlite: 500 | ActiveCampaign: N/A
additional property: Pre-Built Automation Templates
  type: PropertyValue
  value: Mailerlite: 50+ | ActiveCampaign: 500+
  value reference: ActiveCampaign
additional property: A/B Testing Variants Supported
  type: PropertyValue
  value: Mailerlite: Subject line, send time | ActiveCampaign: N/A
additional property: SMS Marketing
  type: PropertyValue
  value: Mailerlite: Included in all plans | ActiveCampaign: N/A
additional property: User Interface Ease Rating
  type: PropertyValue
  value: Mailerlite: 4.8/5 | ActiveCampaign: N/A
additional property: Free Plan Starting Price
  type: PropertyValue
  value: Mailerlite: $0 (Limited to 1,000 subscribers) | ActiveCampaign: N/A
additional property: Pro Plan Monthly Cost
  type: PropertyValue
  value: Mailerlite: $29/month | ActiveCampaign: N/A
additional property: Built-in AI Content Tools
  type: PropertyValue
  value: Mailerlite: Basic template suggestions only | ActiveCampaign: N/A
additional property: Automation Sequences Limit
  type: PropertyValue
  value: Mailerlite: Unlimited | ActiveCampaign: N/A
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Mailerlite: 25 behavioral triggers | ActiveCampaign: N/A
additional property: User Rating (G2)
  type: PropertyValue
  value: Mailerlite: 4.8/5 (based on 2,100+ reviews) | ActiveCampaign: N/A
additional property: Monthly Cost for 5,000 Subscribers
  type: PropertyValue
  value: Mailerlite: $40/month | ActiveCampaign: N/A
additional property: Email Deliverability Rate
  type: PropertyValue
  value: Mailerlite: 97.8% | ActiveCampaign: 97.2%
  value reference: Mailerlite
additional property: Third-Party Integrations
  type: PropertyValue
  value: Mailerlite: 100+ native integrations | ActiveCampaign: 1000+
  value reference: ActiveCampaign
additional property: Automation Workflows on Standard Plan
  type: PropertyValue
  value: Mailerlite: Unlimited workflows | ActiveCampaign: N/A
additional property: SMS Cost Per Message
  type: PropertyValue
  value: Mailerlite: Included in plan | ActiveCampaign: N/A
additional property: Pre-built Email Templates
  type: PropertyValue
  value: Mailerlite: 200+ templates | ActiveCampaign: N/A
additional property: User Onboarding Time (Average)
  type: PropertyValue
  value: Mailerlite: 1-2 weeks | ActiveCampaign: N/A
additional property: Native E-commerce Integrations
  type: PropertyValue
  value: Mailerlite: 6 (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento, Zapier) | ActiveCampaign: N/A
additional property: Setup Time (Minutes)
  type: PropertyValue
  value: Mailerlite: 15-20 | ActiveCampaign: N/A
additional property: Automation Workflows (Free Tier)
  type: PropertyValue
  value: Mailerlite: Unlimited | ActiveCampaign: N/A
additional property: Available Template Library
  type: PropertyValue
  value: Mailerlite: 100+ | ActiveCampaign: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/mailerlite
significant link: https://www.aversusb.net/alternatives/mailerlite
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/api/answer/mailerlite-vs-activecampaign)
significant link: https://www.aversusb.net/api/v1/schema/mailerlite-vs-activecampaign)
related link: https://www.aversusb.net/compare/mailerlite-vs-activecampaign
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/mailerlite-vs-brevo
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-convertkit
related link: https://www.aversusb.net/compare/activecampaign-vs-constant-contact
related link: https://www.aversusb.net/compare/activecampaign-vs-drip
teaches: How to choose between Mailerlite and ActiveCampaign
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Mailerlite vs ActiveCampaign — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Mailerlite
type: SoftwareApplication
language: en-US
description: User-friendly email marketing and SMS platform designed for small businesses and creators.
subject of: Mailerlite vs ActiveCampaign

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Enterprise-grade CRM and marketing automation platform for sales and marketing teams.
subject of: Mailerlite vs ActiveCampaign

Mailerlite vs ActiveCampaign — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Mailerlite vs ActiveCampaign. Contains 143 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Free Plan Subscriber Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Starter Plan Monthly Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Contact Limit at Entry Paid Tier
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Landing Pages on Free Plan
  type: PropertyValue
  value reference: Features
variable measured: Email Automation Workflows
  type: PropertyValue
  value reference: Features
variable measured: Native CRM Integration
  type: PropertyValue
  value reference: Features
variable measured: Editor Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Plan (5,000 contacts)
  type: PropertyValue
  value reference: Pricing
variable measured: Email Delivery Speed
  type: PropertyValue
  value reference: Performance
variable measured: Automation Workflow Triggers
  type: PropertyValue
  value reference: Features
variable measured: Native Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Customer Support Response Time
  type: PropertyValue
  value reference: Support
variable measured: Starting Price (Monthly)
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variable measured: Included Subscribers at Free Tier
  type: PropertyValue
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variable measured: Price at 10,000 Subscribers
  type: PropertyValue
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variable measured: Landing Page Templates
  type: PropertyValue
  value reference: Features
variable measured: Automation Workflows Included
  type: PropertyValue
  value reference: Features
variable measured: SMS Marketing Availability
  type: PropertyValue
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variable measured: Customer Support Channels
  type: PropertyValue
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variable measured: API Rate Limit
  type: PropertyValue
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variable measured: Built-in Paywall/Paid Subscriptions
  type: PropertyValue
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variable measured: A/B Testing on Landing Pages
  type: PropertyValue
  value reference: Features
variable measured: Affiliate Program for Creators
  type: PropertyValue
  value reference: Features
variable measured: Form Builder Types
  type: PropertyValue
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variable measured: Average User Satisfaction (G2)
  type: PropertyValue
  value reference: Reputation
variable measured: Starting Price
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variable measured: Free Tier Contact Limit
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variable measured: Pre-Built Automation Templates
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variable measured: A/B Testing Variants Supported
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variable measured: SMS Marketing
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variable measured: User Interface Ease Rating
  type: PropertyValue
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variable measured: Free Plan Starting Price
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variable measured: Pro Plan Monthly Cost
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variable measured: Built-in AI Content Tools
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variable measured: Automation Sequences Limit
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variable measured: Segmentation Capabilities
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variable measured: User Rating (G2)
  type: PropertyValue
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variable measured: Monthly Cost for 5,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Email Performance
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Automation Workflows on Standard Plan
  type: PropertyValue
  value reference: Features & Automation
variable measured: SMS Cost Per Message
  type: PropertyValue
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variable measured: Pre-built Email Templates
  type: PropertyValue
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variable measured: User Onboarding Time (Average)
  type: PropertyValue
  value reference: Usability
variable measured: Native E-commerce Integrations
  type: PropertyValue
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variable measured: Setup Time (Minutes)
  type: PropertyValue
  value reference: Ease of Use
variable measured: Automation Workflows (Free Tier)
  type: PropertyValue
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variable measured: Available Template Library
  type: PropertyValue
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variable measured: SMS Channel Support
  type: PropertyValue
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variable measured: Free Tier Subscriber Limit
  type: PropertyValue
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variable measured: Email Templates Available
  type: PropertyValue
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variable measured: CRM Functionality
  type: PropertyValue
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variable measured: Pre-built Automation Workflows
  type: PropertyValue
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variable measured: Mid-tier Monthly Cost (50K subscribers)
  type: PropertyValue
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variable measured: Ease of Use Rating
  type: PropertyValue
  value reference: Usability
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Workflow Automation
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
variable measured: CRM Integration Capabilities
variable measured: User Skill Level Required
variable measured: Starter Plan Monthly Price
variable measured: Mid-Tier Plan Monthly Price
variable measured: Enterprise Plan Monthly Price
variable measured: Included Core Hubs
variable measured: Unlimited Automation Available From
variable measured: Customer Review Parity
is based on: https://www.aversusb.net/compare/mailerlite-vs-activecampaign)

Mailerlite vs ActiveCampaign — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Mailerlite vs ActiveCampaign.
has defined term: Pricing & Limits
has defined term: Pricing
has defined term: Features
has defined term: Usability
has defined term: Performance
has defined term: Integrations
has defined term: Support
has defined term: Reputation
has defined term: Email Performance
has defined term: Features & Automation
has defined term: Ease of Use
has defined term: Workflow Automation
has defined term: Testing & QA
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Capacity
has defined term: Pricing & Access
has defined term: User Experience
has defined term: Integration
has defined term: Implementation
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Automation
has defined term: Ecosystem
has defined term: Onboarding
has defined term: Capability
has defined term: Technical
has defined term: Customization
has defined term: Free Tier
has defined term: Deployment
has defined term: Scalability
has defined term: CRM

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Email Performance
type: DefinedTerm
term code: email-performance
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Features & Automation
type: DefinedTerm
term code: features-&-automation
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Workflow Automation
type: DefinedTerm
term code: workflow-automation
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: Mailerlite vs ActiveCampaign — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T05:43:40.594Z
author: A Versus B
publisher: A Versus B
is part of: mailerlite-vs-activecampaign)
main entity: Which platform is best for email marketing beginners?
  type: Question
  accepted answer: Answer
    text: Mailerlite is the clear choice for beginners. It has a free tier supporting 1,000 subscribers, an intuitive interface that requires only 2-3 hours to master, and excellent onboarding documentation. ActiveCampaign's complexity and steeper learning curve (15-20 hours) make it better suited for experienced marketers.
    language: en-US
main entity: Does Mailerlite have CRM functionality?
  type: Question
  accepted answer: Answer
    text: Mailerlite offers basic contact management and segmentation but lacks a true CRM. It cannot track sales deals, manage pipelines, or score leads like ActiveCampaign does. If you need deal tracking or sales pipeline management, ActiveCampaign is the better choice.
    language: en-US
main entity: Can I use both platforms together?
  type: Question
  accepted answer: Answer
    text: Yes—many businesses use Mailerlite for email marketing and integrate it with external CRM tools (like HubSpot or Pipedrive) via Zapier or native integrations. ActiveCampaign, however, combines both functions natively, reducing integration complexity and costs.
    language: en-US
main entity: Which has better customer support?
  type: Question
  accepted answer: Answer
    text: Mailerlite includes live chat support on all plans, including the free tier, and users report average response times of 1-2 hours. ActiveCampaign offers email and chat support but response times vary by plan (24-48 hours for entry-level). Mailerlite has a slight support advantage.
    language: en-US
main entity: What's the cost difference at scale?
  type: Question
  accepted answer: Answer
    text: At 10,000 subscribers: Mailerlite costs $50/month vs. ActiveCampaign at approximately $99/month. At 50,000 subscribers: Mailerlite is $100/month vs. ActiveCampaign at $249+/month. Mailerlite remains 50-60% cheaper at all scale levels, though ActiveCampaign justifies premium pricing with CRM and advanced automation.
    language: en-US

How to Choose Between Mailerlite and ActiveCampaign
type: HowTo
description: Mailerlite is a simpler, more affordable email marketing platform ideal for small businesses and creators, while ActiveCampaign is a comprehensive CRM and marketing automation suite designed for larger teams requiring advanced workflows and multi-channel capabilities.
language: en-US
total time: PT3M
step: Consider: Starting Price
step: Consider: Automation Workflows
step: Consider: CRM Features
step: Consider: API Rate Limits
step: Consider: Max Contacts (Free/Entry)
step: Consider: Learning Curve
step: Consider: Multi-Channel Support
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Mailerlite if you're a small business, solopreneur, or creator prioritizing simplicity, affordability, and fast setup—its free tier supports up to 1,000 contacts with full automation access. Choose ActiveCampaign if you need advanced CRM capabilities, complex multi-step automations, team collaboration features, or multi-channel marketing—it's built for scaling teams and sophisticated customer journeys.

Consider: Starting Price
type: HowToStep
position: 1
text: Starting Price: Mailerlite has $0/month (free tier), while ActiveCampaign has $9/month (Lite plan).

Consider: Automation Workflows
type: HowToStep
position: 2
text: Automation Workflows: Mailerlite has Basic workflows, up to 2 automation triggers, while ActiveCampaign has Advanced visual automation builder with 200+ pre-built workflows.

Consider: CRM Features
type: HowToStep
position: 3
text: CRM Features: Mailerlite has Basic contact management only, while ActiveCampaign has Full CRM with contact scoring, pipelines, and deal tracking.

Consider: API Rate Limits
type: HowToStep
position: 4
text: API Rate Limits: Mailerlite has 10,000 requests per minute, while ActiveCampaign has 100,000 requests per minute.

Consider: Max Contacts (Free/Entry)
type: HowToStep
position: 5
text: Max Contacts (Free/Entry): Mailerlite has 1,000 contacts on free plan, while ActiveCampaign has 500 contacts on Lite plan.

Consider: Learning Curve
type: HowToStep
position: 6
text: Learning Curve: Mailerlite has Intuitive drag-and-drop interface, 2-3 hours to master, while ActiveCampaign has Complex interface, 15-20 hours to fully master.

Consider: Multi-Channel Support
type: HowToStep
position: 7
text: Multi-Channel Support: Mailerlite has Email and SMS only, while ActiveCampaign has Email, SMS, push notifications, landing pages, and chat.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Mailerlite vs ActiveCampaign
review body: Mailerlite is a simpler, more affordable email marketing platform ideal for small businesses and creators, while ActiveCampaign is a comprehensive CRM and marketing automation suite designed for larger teams requiring advanced workflows and multi-channel capabilities.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Mailerlite vs ActiveCampaign

SMS Channel Support
type: PropertyValue
value: Mailerlite: Yes (paid plans only) | ActiveCampaign: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Mailerlite: 1,000 subscribers | ActiveCampaign: No free tier
value reference: Mailerlite

Email Templates Available
type: PropertyValue
value: Mailerlite: 200+ templates | ActiveCampaign: 500+ templates
value reference: ActiveCampaign

CRM Functionality
type: PropertyValue
value: Mailerlite: Contact management only | ActiveCampaign: Full CRM with sales pipelines and deal tracking

Pre-built Automation Workflows
type: PropertyValue
value: Mailerlite: Basic workflows (limited) | ActiveCampaign: 500+ pre-built workflows
value reference: ActiveCampaign

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: Mailerlite: $85/month | ActiveCampaign: $229/month
value reference: Mailerlite

Ease of Use Rating
type: PropertyValue
value: Mailerlite: 4.7/5 | ActiveCampaign: 3.9/5
value reference: Mailerlite

Landing Page Builder Access
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Plus plan ($99+/month) and above

AI Email Generation
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: AI-generated email drafts included

Automation Complexity Level
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Advanced (Enterprise-grade automation)

Email Deliverability Testing
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: A/B testing and spam testing

eCommerce Platform Support
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Limited platform support

CRM Integration Capabilities
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Native CRM with advanced features

User Skill Level Required
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Experienced marketers preferred

Starter Plan Monthly Price
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $15/month

Mid-Tier Plan Monthly Price
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $49/month (Plus)

Enterprise Plan Monthly Price
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $145/month

Included Core Hubs
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 2 (Marketing & CRM)

Unlimited Automation Available From
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $49/month

Customer Review Parity
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Nearly identical ratings

Minimum Contact Threshold (Starter)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 1,000 contacts

Average eCommerce Email Revenue Per Send
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Not published

Starting Price (Email Only)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $9 (500 contacts)

Price at 100K Contacts
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $385–$495

Built-in CRM for Sales Teams
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Full B2B/B2C CRM with lead scoring

Native SMS Channel
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Available (add-on/integration)

Shopify Integration Depth
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Supported via marketplace

eCommerce Email Automation ROI
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 4,200% ROI (industry average)

Multi-Channel Automation Support
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Email, SMS, web, social, chat (native)

Base Monthly Price
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $15

Contacts/Subscribers (Base Plan)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Unlimited

Landing Page Builder
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: No (forms only)

CRM & Deal Pipeline
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Full-featured with scoring

Automation Workflow Complexity
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Advanced (conditional logic, multi-branch)

Setup Time to Productivity
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 2-4 weeks (with training)

Cost at 10,000 Subscribers
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $149 (Pro plan, unlimited)

Max Contacts at Entry Plan
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 1,000 contacts

Mid-Tier Plan Price
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $49/month (Plus)

Built-In CRM
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Yes

AI Predictive Features
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Predictive sending, lead scoring

Automation Capabilities
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Unlimited advanced workflows

Ease of Use
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Moderate - requires learning

Starting Monthly Price (Annual Commitment)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $9

Lead Scoring Algorithms
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Behavioral, manual, predictive (limited AI)

Built-in CRM Included
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Yes (native)

User Training Required (Days)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 2-5 days

Salesforce CRM Sync Latency
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 2-4 hour sync

Contacts at $99/Month
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 10,000+

Average Setup Time
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 4-8 weeks

Shopify Native Integration
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Basic (via third-party apps)

Abandoned Cart Recovery Rate
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 8-12% (varies by setup)

Advanced Segmentation
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Yes (behavioral, predictive, dynamic)

Lowest Paid Plan Price
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $15

Free Plan Monthly Email Limit
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: None (paid only)

Available Integrations
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 1000+

Automation Workflows (Standard Plan)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Unlimited

Native CRM Integrations
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native)

Implementation Time to Productivity
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 1 week

Attribution Model Depth
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 2 (last-click, first-click)

Typical User Seat Cost
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $25-50

Lead Scoring AI Capability
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Advanced predictive with AI priority ranking

Free Plan Available
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: No (14-day trial only)

API Call Rate Limit (per 15 min)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 10-300 calls (tier-dependent)

Custom Fields Supported
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 100+ (plan-dependent)

Built-in Email Marketing Capabilities
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers

AI-Powered Sales Features
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Predictive send time, contact scoring, revenue attribution

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $49/month

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $9

Free Tier Daily Email Limit
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Unlimited (500 contacts max)

CRM Capability Level
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Advanced (deals, pipelines, forecasting)

SMS Included in Base Plan
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Yes (all paid plans)

AI Writing Assistant
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Yes (all plans)

Mid-Tier Monthly Price
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $299

Daily API Rate Limit
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 10,000

Implementation Time
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 2-4 weeks

Email Template Library
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 200+ professional templates

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 100,000

Native ABM Tools
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Limited functionality

Max Contacts (Starter Plan)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 500

Free Plan Contact Limit
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: No free plan

SMS Marketing Included
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Add-on only

Marketing Automation Sophistication
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Advanced AI-powered with predictive scoring

CRM Pipeline Management
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Enterprise-grade sales CRM

Average Onboarding Time
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 14 days

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: $549 (10 seats @ $35 + contact tier)

Native APIs Available
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 200+

Average Implementation Time
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 1-2 weeks

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 1000+

Custom Field Limit
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 500

Languages Supported
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 20+

Native Integrations Available
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: 1000+

Automation Workflows
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Unlimited with advanced conditional logic

Contact Management Features
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting

Mobile App Available
type: PropertyValue
value: Mailerlite: N/A | ActiveCampaign: Yes - iOS and Android

SpeakableSpecification
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Mailerlite — Wikipedia
type: CreativeWork

ActiveCampaign — Wikipedia
type: CreativeWork

Compare Mailerlite vs ActiveCampaign
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/mailerlite-vs-activecampaign)
object: Mailerlite
object: ActiveCampaign

eCommerce Platform Support
type: PropertyValue
value reference: Integrations

CRM Integration Capabilities
type: PropertyValue
value reference: Integrations

User Skill Level Required
type: PropertyValue
value reference: Usability

Starter Plan Monthly Price
type: PropertyValue
value reference: Pricing

Mid-Tier Plan Monthly Price
type: PropertyValue
value reference: Pricing

Enterprise Plan Monthly Price
type: PropertyValue
value reference: Pricing

Included Core Hubs
type: PropertyValue
value reference: Features

Unlimited Automation Available From
type: PropertyValue
value reference: Features

Customer Review Parity
type: PropertyValue
value reference: Reputation

Minimum Contact Threshold (Starter)
type: PropertyValue
value reference: Features

Average eCommerce Email Revenue Per Send
type: PropertyValue
value reference: Revenue Impact

Starting Price (Email Only)
type: PropertyValue
value reference: Pricing

Price at 100K Contacts
type: PropertyValue
value reference: Pricing

Built-in CRM for Sales Teams
type: PropertyValue
value reference: CRM Features

Native SMS Channel
type: PropertyValue
value reference: Channel Support

Shopify Integration Depth
type: PropertyValue
value reference: E-Commerce Features

eCommerce Email Automation ROI
type: PropertyValue
value reference: Revenue Impact

Multi-Channel Automation Support
type: PropertyValue
value reference: Workflow

Base Monthly Price
type: PropertyValue
value reference: Pricing

Contacts/Subscribers (Base Plan)
type: PropertyValue
value reference: Capacity

Landing Page Builder
type: PropertyValue
value reference: Features

CRM & Deal Pipeline
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Setup Time to Productivity
type: PropertyValue
value reference: Usability

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Max Contacts at Entry Plan
type: PropertyValue
value reference: Capacity

Mid-Tier Plan Price
type: PropertyValue
value reference: Pricing

Built-In CRM
type: PropertyValue
value reference: Features

AI Predictive Features
type: PropertyValue
value reference: Features

Automation Capabilities
type: PropertyValue
value reference: Features

Ease of Use
type: PropertyValue
value reference: User Experience

Starting Monthly Price (Annual Commitment)
type: PropertyValue
value reference: Pricing

Lead Scoring Algorithms
type: PropertyValue
value reference: Features

Built-in CRM Included
type: PropertyValue
value reference: Features

User Training Required (Days)
type: PropertyValue
value reference: Usability

Salesforce CRM Sync Latency
type: PropertyValue
value reference: Integration

Contacts at $99/Month
type: PropertyValue
value reference: Capacity

Average Setup Time
type: PropertyValue
value reference: Implementation

Shopify Native Integration
type: PropertyValue
value reference: Ecommerce

Abandoned Cart Recovery Rate
type: PropertyValue
value reference: Ecommerce Performance

Advanced Segmentation
type: PropertyValue
value reference: Automation

Lowest Paid Plan Price
type: PropertyValue
value reference: Pricing

Free Plan Monthly Email Limit
type: PropertyValue
value reference: Pricing

Available Integrations
type: PropertyValue
value reference: Ecosystem

Automation Workflows (Standard Plan)
type: PropertyValue
value reference: Features

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Implementation Time to Productivity
type: PropertyValue
value reference: Onboarding

Attribution Model Depth
type: PropertyValue
value reference: Capability

Typical User Seat Cost
type: PropertyValue
value reference: Pricing

Lead Scoring AI Capability
type: PropertyValue
value reference: Capability

Free Plan Available
type: PropertyValue
value reference: Pricing

API Call Rate Limit (per 15 min)
type: PropertyValue
value reference: Technical

Custom Fields Supported
type: PropertyValue
value reference: Customization

Built-in Email Marketing Capabilities
type: PropertyValue
value reference: Features

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value reference: Pricing

Free Tier Daily Email Limit
type: PropertyValue
value reference: Free Tier

CRM Capability Level
type: PropertyValue
value reference: Features

SMS Included in Base Plan
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Daily API Rate Limit
type: PropertyValue
value reference: Technical

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value reference: Scalability

Native ABM Tools
type: PropertyValue
value reference: Features

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing

SMS Marketing Included
type: PropertyValue
value reference: Features

Marketing Automation Sophistication
type: PropertyValue
value reference: Features

CRM Pipeline Management
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Average Implementation Time
type: PropertyValue
value reference: Usability

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Features

Native Integrations Available
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Mobile App Available
type: PropertyValue
value reference: Features