Looker vs Tableau
type: Article
description: Tableau excels in visual analytics and ease of use with broader market adoption, while Looker specializes in enterprise-grade data modeling and LookML's programmatic approach, offering deeper customization for technical teams. Both are now owned by cloud giants (Salesforce and Google respectively) but serve different organizational needs.
language: en-US
date published: 2026-07-07T04:24:41.138Z
date created: 2026-07-07T04:24:41.138Z
date modified: 2026-07-07T04:24:41.188Z
content reference time: 2026-07-07T04:24:41.188Z
author: A Versus B
publisher: A Versus B
about: Looker
about: Tableau
abstract: Tableau excels in visual analytics and ease of use with broader market adoption, while Looker specializes in enterprise-grade data modeling and LookML's programmatic approach, offering deeper customization for technical teams. Both are now owned by cloud giants (Salesforce and Google respectively) but serve different organizational needs.
text: Primary Architecture. Starting Price (Annual). Ease of Use for Non-Technical Users. Data Modeling Flexibility. Market Share (2024). Parent Company Ownership. Mobile Dashboard Support
conclusion text: Choose Tableau if you need rapid deployment, self-service analytics for business users, and lower per-user costs—it's the better choice for organizations prioritizing ease of use and time-to-value. Choose Looker if you have a sophisticated data infrastructure, need precise metric definitions through code, employ technical BI teams, and require deep customization for complex enterprise requirements.
additional property: Starting Price (Annual)
  type: PropertyValue
  value: Looker: $24,000 | Tableau: N/A
additional property: Setup Time
  type: PropertyValue
  value: Looker: 4-8 weeks | Tableau: N/A
additional property: Data Connectors
  type: PropertyValue
  value: Looker: 60+ | Tableau: N/A
additional property: User Permissions Roles
  type: PropertyValue
  value: Looker: Unlimited custom RBAC | Tableau: N/A
additional property: Mobile App
  type: PropertyValue
  value: Looker: Native iOS/Android + responsive web | Tableau: N/A
additional property: Query Speed (Caching)
  type: PropertyValue
  value: Looker: 500-2000 | Tableau: N/A
additional property: API Capabilities
  type: PropertyValue
  value: Looker: Advanced GraphQL and REST APIs | Tableau: N/A
additional property: Maximum Dashboard Users
  type: PropertyValue
  value: Looker: Unlimited (enterprise) | Tableau: N/A
additional property: Market Share (2025)
  type: PropertyValue
  value: Looker: 8-10% | Tableau: 18-20%
  value reference: Tableau
additional property: Typical Implementation Timeline
  type: PropertyValue
  value: Looker: 4-6 months | Tableau: 2-4 months
  value reference: Tableau
additional property: Learning Curve Difficulty
  type: PropertyValue
  value: Looker: 7/10 (Steep) | Tableau: 3/10 (Easy)
  value reference: Tableau
additional property: Data Connectors Available
  type: PropertyValue
  value: Looker: 200+ | Tableau: 225+
  value reference: Tableau
additional property: Embedded Analytics Support
  type: PropertyValue
  value: Looker: Excellent - Native support | Tableau: Limited - Requires workarounds
additional property: Starting Cost (Annual, Single User)
  type: PropertyValue
  value: Looker: $24,000-60,000 | Tableau: $840-1,680
  value reference: Tableau
additional property: Mobile App Quality
  type: PropertyValue
  value: Looker: 4/5 stars | Tableau: 4.5/5 stars
  value reference: Tableau
additional property: Data Governance Features
  type: PropertyValue
  value: Looker: Enterprise-grade with LookML controls | Tableau: Role-based permissions system
additional property: Starting Price Per User (Annual)
  type: PropertyValue
  value: Looker: $3,000 | Tableau: N/A
additional property: Implementation Timeline
  type: PropertyValue
  value: Looker: 3-4 weeks | Tableau: N/A
additional property: Business User Learning Time
  type: PropertyValue
  value: Looker: 14-21 days | Tableau: N/A
additional property: Maximum Concurrent Users Supported
  type: PropertyValue
  value: Looker: 10,000+ | Tableau: N/A
additional property: Native Database Connectors
  type: PropertyValue
  value: Looker: 200+ | Tableau: N/A
additional property: Query Performance (Sub-second)
  type: PropertyValue
  value: Looker: 500-2000ms | Tableau: N/A
additional property: API Rate Limit
  type: PropertyValue
  value: Looker: 1,000 RPM | Tableau: N/A
additional property: Data Model Customization Depth
  type: PropertyValue
  value: Looker: Advanced (custom dimensions, measures, derived tables) | Tableau: N/A
additional property: Base Monthly Cost Per User
  type: PropertyValue
  value: Looker: $24/month | Tableau: N/A
additional property: Annual Cost (100 Users)
  type: PropertyValue
  value: Looker: $28,800 | Tableau: N/A
additional property: Global Market Share
  type: PropertyValue
  value: Looker: 12.5% | Tableau: 45%
  value reference: Tableau
additional property: Native Data Connectors
  type: PropertyValue
  value: Looker: 1,000+ | Tableau: 150+
  value reference: Looker
additional property: Free Trial Period
  type: PropertyValue
  value: Looker: 14 days | Tableau: N/A
additional property: Enterprise Embedded Analytics Support
  type: PropertyValue
  value: Looker: Native in all plans | Tableau: N/A
additional property: Row-Level Security Granularity
  type: PropertyValue
  value: Looker: Field + Row level in LookML | Tableau: N/A
additional property: Typical Implementation Timeline
  type: PropertyValue
  value: Looker: 8-16 weeks | Tableau: 2-4 weeks
  value reference: Tableau
additional property: Starting Annual Cost (Small Org)
  type: PropertyValue
  value: Looker: $50,000+ | Tableau: N/A
additional property: Data Connectors Available
  type: PropertyValue
  value: Looker: 800+ (via Fivetran) | Tableau: 450+
  value reference: Looker
additional property: Maximum Dataset Size (Optimized)
  type: PropertyValue
  value: Looker: 100+ GB | Tableau: N/A
additional property: Query Response Time (100GB dataset)
  type: PropertyValue
  value: Looker: 2-5 seconds | Tableau: N/A
additional property: Self-Service Analytics Maturity
  type: PropertyValue
  value: Looker: 5/10 (requires LookML expertise) | Tableau: N/A
additional property: Enterprise Compliance Certifications
  type: PropertyValue
  value: Looker: SOC 2 Type II, ISO 27001, HIPAA, FedRAMP (GCP) | Tableau: N/A
additional property: Average Training Hours Required (Per Analyst)
  type: PropertyValue
  value: Looker: 40-60 hours | Tableau: N/A
additional property: Minimum Annual Cost (Enterprise)
  type: PropertyValue
  value: Looker: $70,000 | Tableau: N/A
additional property: Average Implementation Duration
  type: PropertyValue
  value: Looker: 8 weeks | Tableau: N/A
additional property: Mobile App Capability
  type: PropertyValue
  value: Looker: Web-responsive, limited interactivity | Tableau: N/A
additional property: Customization Flexibility (1-10 scale)
  type: PropertyValue
  value: Looker: 9/10 (LookML code control) | Tableau: N/A
additional property: AI-Powered Insights
  type: PropertyValue
  value: Looker: Limited predictive models | Tableau: N/A
additional property: Database Query Language Support
  type: PropertyValue
  value: Looker: Native SQL, complex joins, window functions | Tableau: N/A
additional property: Non-Technical User Friendliness (1-10 scale)
  type: PropertyValue
  value: Looker: 5/10 (requires technical knowledge) | Tableau: N/A
additional property: Total Cost of Ownership (First Year, 10 Users)
  type: PropertyValue
  value: Looker: $6,000-$12,000 (minimum enterprise license) | Tableau: N/A
additional property: Data Connector Integrations
  type: PropertyValue
  value: Looker: 600+ integrations | Tableau: N/A
additional property: Semantic Layer Capability
  type: PropertyValue
  value: Looker: Advanced (LookML semantic layer) | Tableau: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/looker
significant link: https://www.aversusb.net/alternatives/looker
significant link: https://www.aversusb.net/entity/tableau
significant link: https://www.aversusb.net/alternatives/tableau
significant link: https://www.aversusb.net/api/answer/looker-vs-tableau))
significant link: https://www.aversusb.net/api/v1/schema/looker-vs-tableau))
related link: https://www.aversusb.net/compare/looker-vs-tableau
related link: https://www.aversusb.net/compare/looker-vs-tableau)
related link: https://www.aversusb.net/compare/metabase-vs-tableau
related link: https://www.aversusb.net/compare/looker-vs-power-bi
related link: https://www.aversusb.net/compare/looker-vs-sisense
related link: https://www.aversusb.net/compare/looker-vs-domo
related link: https://www.aversusb.net/compare/domo-vs-tableau
related link: https://www.aversusb.net/compare/looker-vs-thoughtspot
teaches: How to choose between Looker and Tableau
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Looker vs Tableau — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Looker
type: Thing
language: en-US
description: Enterprise BI platform with code-first semantic layer owned by Google Cloud
image: ImageObject
  caption: Looker
subject of: Looker vs Tableau
image: ImageObject
  caption: Looker

Tableau
type: Thing
language: en-US
description: Visual analytics platform emphasizing ease of use and drag-and-drop interface owned by Salesforce
subject of: Looker vs Tableau

Looker vs Tableau — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Looker vs Tableau. Contains 132 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Annual)
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  value reference: Pricing
variable measured: Setup Time
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  value reference: User Experience
variable measured: Data Connectors
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variable measured: User Permissions Roles
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variable measured: Mobile App
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variable measured: Query Speed (Caching)
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variable measured: API Capabilities
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variable measured: Maximum Dashboard Users
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variable measured: Market Share (2025)
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variable measured: Typical Implementation Timeline
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variable measured: Learning Curve Difficulty
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variable measured: Data Connectors Available
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variable measured: Embedded Analytics Support
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variable measured: Starting Cost (Annual, Single User)
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variable measured: Starting Price Per User (Annual)
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variable measured: Business User Learning Time
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variable measured: Maximum Concurrent Users Supported
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variable measured: Native Database Connectors
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variable measured: Query Performance (Sub-second)
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variable measured: API Rate Limit
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variable measured: Data Model Customization Depth
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variable measured: Annual Cost (100 Users)
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variable measured: Global Market Share
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variable measured: Native Data Connectors
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variable measured: Free Trial Period
  type: PropertyValue
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variable measured: Mobile App Capability
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variable measured: Customization Flexibility (1-10 scale)
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variable measured: AI-Powered Insights
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variable measured: Database Query Language Support
  type: PropertyValue
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variable measured: Non-Technical User Friendliness (1-10 scale)
  type: PropertyValue
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variable measured: Total Cost of Ownership (First Year, 10 Users)
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variable measured: Data Connector Integrations
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variable measured: Semantic Layer Capability
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variable measured: Row-Level Security (RLS) Support
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variable measured: Average Implementation Time
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variable measured: Starting Annual Cost (Single User)
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variable measured: BigQuery Native Optimization
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variable measured: Learning Curve (Hours to First Dashboard)
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variable measured: Embedded Analytics Capability
  type: PropertyValue
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variable measured: Global Active Users (2026)
  type: PropertyValue
  value reference: Adoption
variable measured: Semantic Layer (Metric Consistency)
  type: PropertyValue
  value reference: Architecture
variable measured: Maximum Concurrent Users
  type: PropertyValue
  value reference: Scalability
variable measured: GitHub Stars (Community Adoption)
  type: PropertyValue
  value reference: Community
variable measured: Learning Curve (Days to First Dashboard)
variable measured: Starting Price (Annual, 10 Users)
variable measured: Visualization Types Available
variable measured: Time to Deploy First Dashboard
variable measured: Data Connectors Supported
variable measured: Semantic Layer Maturity
variable measured: Enterprise Market Share
variable measured: Learning Curve for Non-Technical Users
variable measured: Cloud Architecture Model
is based on: https://www.aversusb.net/compare/looker-vs-tableau))

Looker vs Tableau — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Looker vs Tableau.
has defined term: Pricing
has defined term: User Experience
has defined term: Integration
has defined term: Security
has defined term: Features
has defined term: Performance
has defined term: Scalability
has defined term: Market Position
has defined term: Deployment
has defined term: Usability
has defined term: Technology
has defined term: Developer Features
has defined term: Flexibility
has defined term: Integrations
has defined term: Promotions
has defined term: Security & Compliance
has defined term: Learning
has defined term: Data Modeling
has defined term: Governance
has defined term: Speed to Market
has defined term: Adoption
has defined term: Architecture
has defined term: Community
has defined term: Ease of Use
has defined term: Implementation
has defined term: Data Governance
has defined term: Connectivity
has defined term: Mobile
has defined term: Platform Support
has defined term: Capabilities
has defined term: Market
has defined term: Service Quality
has defined term: Infrastructure
has defined term: Enterprise Features
has defined term: Deployment Speed
has defined term: Data Management
has defined term: Analytics

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Promotions
type: DefinedTerm
term code: promotions
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Security & Compliance
type: DefinedTerm
term code: security-&-compliance
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Learning
type: DefinedTerm
term code: learning
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Data Modeling
type: DefinedTerm
term code: data-modeling
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Governance
type: DefinedTerm
term code: governance
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Speed to Market
type: DefinedTerm
term code: speed-to-market
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Architecture
type: DefinedTerm
term code: architecture
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Data Governance
type: DefinedTerm
term code: data-governance
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Mobile
type: DefinedTerm
term code: mobile
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Platform Support
type: DefinedTerm
term code: platform-support
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Capabilities
type: DefinedTerm
term code: capabilities
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Enterprise Features
type: DefinedTerm
term code: enterprise-features
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Deployment Speed
type: DefinedTerm
term code: deployment-speed
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Looker vs Tableau — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-07T04:24:41.188Z
author: A Versus B
publisher: A Versus B
is part of: looker-vs-tableau))
main entity: Which platform is better for business users without SQL knowledge?
  type: Question
  accepted answer: Answer
    text: Tableau is significantly better for non-technical users. Its drag-and-drop interface allows business analysts to create dashboards in hours without coding knowledge. Looker requires SQL proficiency and LookML coding skills, making it better suited for data engineers and technical BI teams. Tableau's learning curve is 10-15x shorter than Looker's for non-technical users.
    language: en-US
main entity: Which platform scales better for enterprise organizations?
  type: Question
  accepted answer: Answer
    text: Looker scales better for large enterprises due to its centralized metric definition through LookML, which prevents metric inconsistency across the organization. However, Tableau is more cost-effective at scale because its semantic layer reduces the need for custom modeling. Choose Looker for governance-heavy organizations and Tableau if cost-per-user is a primary concern at 100+ users.
    language: en-US
main entity: How do costs compare when scaling to 500+ users?
  type: Question
  accepted answer: Answer
    text: At 500 users, Looker typically costs $1.75-2.5M annually (enterprise tier minimum), while Tableau costs $350-700K annually (Creator tier at $70-140/user). However, Looker's centralized development model may reduce implementation costs long-term. Tableau's per-user model becomes expensive at scale, but total cost includes fewer data engineers needed due to easier development.
    language: en-US
main entity: Which platform integrates better with cloud data warehouses?
  type: Question
  accepted answer: Answer
    text: Both integrate well with modern data warehouses. Looker has deeper integration with Google Cloud (BigQuery, Dataflow) due to Google's ownership. Tableau has equal support for BigQuery, Snowflake, Redshift, and Azure. For organizations already on Google Cloud, Looker offers better native integration; for multi-cloud environments, Tableau provides more flexibility.
    language: en-US
main entity: Which is better for data governance and compliance?
  type: Question
  accepted answer: Answer
    text: Looker excels in governance due to LookML's centralized metric definitions with version control, audit trails, and code-based access control. Tableau offers governance through role-based access and content permissions but lacks the code-level control. For heavily regulated industries (finance, healthcare), Looker's governance model is superior; Tableau is sufficient for most mid-market organizations.
    language: en-US

How to Choose Between Looker and Tableau
type: HowTo
description: Tableau excels in visual analytics and ease of use with broader market adoption, while Looker specializes in enterprise-grade data modeling and LookML's programmatic approach, offering deeper customization for technical teams. Both are now owned by cloud giants (Salesforce and Google respectively) but serve different organizational needs.
language: en-US
total time: PT3M
step: Consider: Primary Architecture
step: Consider: Starting Price (Annual)
step: Consider: Ease of Use for Non-Technical Users
step: Consider: Data Modeling Flexibility
step: Consider: Market Share (2024)
step: Consider: Parent Company Ownership
step: Consider: Mobile Dashboard Support
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Tableau if you need rapid deployment, self-service analytics for business users, and lower per-user costs—it's the better choice for organizations prioritizing ease of use and time-to-value. Choose Looker if you have a sophisticated data infrastructure, need precise metric definitions through code, employ technical BI teams, and require deep customization for complex enterprise requirements.

Consider: Primary Architecture
type: HowToStep
position: 1
text: Primary Architecture: Looker has LookML-based semantic layer with code-first approach, while Tableau has Visual-first drag-and-drop interface with semantic layer.

Consider: Starting Price (Annual)
type: HowToStep
position: 2
text: Starting Price (Annual): Looker has $2,000 - $5,000 per user, while Tableau has $70 - $140 per user.

Consider: Ease of Use for Non-Technical Users
type: HowToStep
position: 3
text: Ease of Use for Non-Technical Users: Looker has Requires technical knowledge; steep learning curve, while Tableau has Intuitive interface; business users can create dashboards independently.

Consider: Data Modeling Flexibility
type: HowToStep
position: 4
text: Data Modeling Flexibility: Looker has Highly customizable with LookML; extensive control over metrics, while Tableau has Good flexibility but less granular control than Looker.

Consider: Market Share (2024)
type: HowToStep
position: 5
text: Market Share (2024): Looker has 8-12% enterprise BI market share, while Tableau has 18-22% enterprise BI market share.

Consider: Parent Company Ownership
type: HowToStep
position: 6
text: Parent Company Ownership: Looker has Google Cloud (acquired 2020), while Tableau has Salesforce (acquired 2019).

Consider: Mobile Dashboard Support
type: HowToStep
position: 7
text: Mobile Dashboard Support: Looker has Limited mobile optimization; primarily desktop-focused, while Tableau has Full responsive design with dedicated mobile app.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Looker vs Tableau
review body: Tableau excels in visual analytics and ease of use with broader market adoption, while Looker specializes in enterprise-grade data modeling and LookML's programmatic approach, offering deeper customization for technical teams. Both are now owned by cloud giants (Salesforce and Google respectively) but serve different organizational needs.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Looker vs Tableau

Row-Level Security (RLS) Support
type: PropertyValue
value: Looker: Native RLS with attribute-based access | Tableau: N/A

Average Implementation Time
type: PropertyValue
value: Looker: 2-4 weeks | Tableau: N/A

Starting Annual Cost (Single User)
type: PropertyValue
value: Looker: $2,000 | Tableau: $840
value reference: Tableau

Typical Enterprise Implementation Timeline
type: PropertyValue
value: Looker: 12 weeks average | Tableau: 3 weeks average
value reference: Tableau

BigQuery Native Optimization
type: PropertyValue
value: Looker: Full automatic caching and pushdown | Tableau: Manual optimization required

Learning Curve (Hours to First Dashboard)
type: PropertyValue
value: Looker: 40-60 hours (with developer background) | Tableau: 4-8 hours (business user)
value reference: Tableau

Embedded Analytics Capability
type: PropertyValue
value: Looker: Purpose-built, highly white-labelable | Tableau: Available with separate licensing tier

Global Active Users (2026)
type: PropertyValue
value: Looker: 1.2+ million | Tableau: 2+ million
value reference: Tableau

Semantic Layer (Metric Consistency)
type: PropertyValue
value: Looker: Native LookML ensures single source of truth | Tableau: No native semantic layer, custom solutions needed

Maximum Concurrent Users
type: PropertyValue
value: Looker: 5,000+ users | Tableau: N/A

GitHub Stars (Community Adoption)
type: PropertyValue
value: Looker: Not open-source | Tableau: N/A

Learning Curve (Days to First Dashboard)
type: PropertyValue
value: Looker: 5-10 days | Tableau: N/A

Starting Price (Annual, 10 Users)
type: PropertyValue
value: Looker: $45,000 | Tableau: $70,000
value reference: Looker

Visualization Types Available
type: PropertyValue
value: Looker: 50+ visualizations | Tableau: 100+ visualizations
value reference: Tableau

Time to Deploy First Dashboard
type: PropertyValue
value: Looker: 14-21 days | Tableau: 3-7 days
value reference: Tableau

Data Connectors Supported
type: PropertyValue
value: Looker: 70+ connectors | Tableau: 95+ connectors
value reference: Tableau

Semantic Layer Maturity
type: PropertyValue
value: Looker: 9/10 (centralized LookML) | Tableau: 5/10 (connection-based)
value reference: Looker

Enterprise Market Share
type: PropertyValue
value: Looker: 12% | Tableau: 22%
value reference: Tableau

Learning Curve for Non-Technical Users
type: PropertyValue
value: Looker: 40-80 hours | Tableau: 4-8 hours
value reference: Tableau

Cloud Architecture Model
type: PropertyValue
value: Looker: Cloud-native SaaS (single-tenant) | Tableau: Multi-tenant Cloud, On-Premise, Hybrid

Data Source Connectors
type: PropertyValue
value: Looker: 25+ native connectors | Tableau: 70+ native connectors
value reference: Tableau

Visualization Types
type: PropertyValue
value: Looker: 80+ chart types | Tableau: 120+ chart types
value reference: Tableau

Base Starter Price (Annual)
type: PropertyValue
value: Looker: $3,000 per core minimum | Tableau: $840 per Creator user
value reference: Tableau

Implementation Time (typical)
type: PropertyValue
value: Looker: 8-12 weeks (requires modeling) | Tableau: 2-4 weeks (self-service ready)
value reference: Tableau

Learning Curve Complexity
type: PropertyValue
value: Looker: Advanced (requires SQL/LookML) | Tableau: Beginner-friendly (visual interface)

Mobile App Completeness
type: PropertyValue
value: Looker: 60% of desktop features | Tableau: 95% of desktop features
value reference: Tableau

Semantic Layer Strength
type: PropertyValue
value: Looker: Built-in (LookML) - single source of truth | Tableau: Optional add-on (Tableau Catalog) - limited

BigQuery Query Speed
type: PropertyValue
value: Looker: Average 800ms for 100M rows | Tableau: Average 2,500ms for 100M rows
value reference: Looker

Base Annual Cost Per User
type: PropertyValue
value: Looker: $2,000 - $5,000 | Tableau: $70 - $140
value reference: Tableau

Enterprise BI Market Share
type: PropertyValue
value: Looker: 8-12% | Tableau: 18-22%
value reference: Tableau

Data Sources Supported
type: PropertyValue
value: Looker: 80+ connectors | Tableau: 100+ connectors
value reference: Tableau

Available Chart Types
type: PropertyValue
value: Looker: 60+ visualization types | Tableau: 100+ visualization types
value reference: Tableau

Centralized Metric Management
type: PropertyValue
value: Looker: LookML semantic layer with version control | Tableau: Semantic layer with visual definition

Mobile App Support
type: PropertyValue
value: Looker: Limited; primarily desktop-focused | Tableau: Full iOS and Android apps with offline capabilities

Monthly User Cost
type: PropertyValue
value: Looker: N/A | Tableau: $70-102

Visualization Types Available
type: PropertyValue
value: Looker: N/A | Tableau: 500+

Global Market Share
type: PropertyValue
value: Looker: N/A | Tableau: 18%

Implementation Time
type: PropertyValue
value: Looker: N/A | Tableau: 8-12 weeks

Learning Curve
type: PropertyValue
value: Looker: N/A | Tableau: Steep (weeks of training)

Microsoft 365 Integration
type: PropertyValue
value: Looker: N/A | Tableau: Limited - separate tool

On-Premise Support
type: PropertyValue
value: Looker: N/A | Tableau: Tableau Server - robust

Customer Satisfaction Rating
type: PropertyValue
value: Looker: N/A | Tableau: 8.5/10

Starting Price (Cloud/Monthly)
type: PropertyValue
value: Looker: N/A | Tableau: $70 per user (Creator), $39 per user (Viewer)

Free Tier Availability
type: PropertyValue
value: Looker: N/A | Tableau: No (14-day trial only)

Data Connectors
type: PropertyValue
value: Looker: N/A | Tableau: 75+ connectors

Setup Time (First Dashboard)
type: PropertyValue
value: Looker: N/A | Tableau: 8-40 hours (Desktop + skill curve)

Typical Enterprise Implementation Cost
type: PropertyValue
value: Looker: N/A | Tableau: $50,000-150,000+ annually (50 users)

SAML/SSO Support
type: PropertyValue
value: Looker: N/A | Tableau: Standard across all tiers

GitHub Community Stars
type: PropertyValue
value: Looker: N/A | Tableau: Not open-source

Deployment Flexibility
type: PropertyValue
value: Looker: N/A | Tableau: Cloud, On-premise (Enterprise only)

Enterprise SSO Support
type: PropertyValue
value: Looker: N/A | Tableau: SAML, OIDC, Kerberos, Active Directory

Learning Curve (hours to proficiency)
type: PropertyValue
value: Looker: N/A | Tableau: 20-40 hours for basic competency

Base Monthly Cost (Small Team)
type: PropertyValue
value: Looker: N/A | Tableau: $5,600 (10 users × $560/user/year)

Supported Data Sources
type: PropertyValue
value: Looker: N/A | Tableau: 100+ native connectors

Time to First Dashboard
type: PropertyValue
value: Looker: N/A | Tableau: 60-120 minutes average

Row-Level Security (RLS)
type: PropertyValue
value: Looker: N/A | Tableau: Native support

Annual Per-User License Cost (Standard Edition)
type: PropertyValue
value: Looker: N/A | Tableau: $1,680-$2,160

Available Visualizations
type: PropertyValue
value: Looker: N/A | Tableau: 800+

Typical Query Response Time
type: PropertyValue
value: Looker: N/A | Tableau: 2,000-10,000ms

User Learning Curve (Basic Competency)
type: PropertyValue
value: Looker: N/A | Tableau: 2-4 weeks

Enterprise Implementation Timeline
type: PropertyValue
value: Looker: N/A | Tableau: 8-12 weeks

Maximum Concurrent Users per Server License
type: PropertyValue
value: Looker: N/A | Tableau: Unlimited (named licenses)

Starting Annual Cost
type: PropertyValue
value: Looker: N/A | Tableau: $840 (12 × $70/user minimum)

Cost for 100-User Organization (Annual)
type: PropertyValue
value: Looker: N/A | Tableau: $84,000

Global Market Share (2025)
type: PropertyValue
value: Looker: N/A | Tableau: 8.7%

Time to Create First Dashboard
type: PropertyValue
value: Looker: N/A | Tableau: 10-15

Built-in ETL/Data Integration
type: PropertyValue
value: Looker: N/A | Tableau: Limited (API-based)

Workflow Automation Capabilities
type: PropertyValue
value: Looker: N/A | Tableau: Basic (requires API/webhooks)

Visualization Customization Level
type: PropertyValue
value: Looker: N/A | Tableau: Excellent (statistical graphics)

Starting Monthly Cost per User
type: PropertyValue
value: Looker: N/A | Tableau: $70

Minimum Dashboard Refresh Interval
type: PropertyValue
value: Looker: N/A | Tableau: 1 second

Visualization Chart Types
type: PropertyValue
value: Looker: N/A | Tableau: 25+

Enterprise Annual License Cost (Single Server)
type: PropertyValue
value: Looker: N/A | Tableau: $70,000 minimum

Time to First Dashboard Creation
type: PropertyValue
value: Looker: N/A | Tableau: 30-60 (requires training)

Maximum Dashboard Rows Per Organization
type: PropertyValue
value: Looker: N/A | Tableau: Unlimited

Monthly Cost Per Named User (USD)
type: PropertyValue
value: Looker: N/A | Tableau: $70

Query Response Time on 1M Rows
type: PropertyValue
value: Looker: N/A | Tableau: 2.1 sec

Available Visualization Types
type: PropertyValue
value: Looker: N/A | Tableau: 150+

Time to Proficiency (Learning Curve)
type: PropertyValue
value: Looker: N/A | Tableau: 4-6 months

Microsoft Ecosystem Integration Level
type: PropertyValue
value: Looker: N/A | Tableau: API-based (manual)

Real-Time Data Refresh Frequency
type: PropertyValue
value: Looker: N/A | Tableau: Up to 8x daily

Global Market Share in Analytics
type: PropertyValue
value: Looker: N/A | Tableau: 23%

Annual Cost for 10-Person Team
type: PropertyValue
value: Looker: N/A | Tableau: $8,400

SpeakableSpecification
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Looker — Wikipedia
type: CreativeWork

Tableau — Wikipedia
type: CreativeWork

Compare Looker vs Tableau
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/looker-vs-tableau))
object: Looker
object: Tableau

Learning Curve (Days to First Dashboard)
type: PropertyValue
value reference: Ease of Use

Starting Price (Annual, 10 Users)
type: PropertyValue
value reference: Pricing

Visualization Types Available
type: PropertyValue
value reference: Features

Time to Deploy First Dashboard
type: PropertyValue
value reference: Implementation

Data Connectors Supported
type: PropertyValue
value reference: Integration

Semantic Layer Maturity
type: PropertyValue
value reference: Data Governance

Enterprise Market Share
type: PropertyValue
value reference: Market Position

Learning Curve for Non-Technical Users
type: PropertyValue
value reference: Usability

Cloud Architecture Model
type: PropertyValue
value reference: Deployment

Data Source Connectors
type: PropertyValue
value reference: Connectivity

Visualization Types
type: PropertyValue
value reference: Features

Base Starter Price (Annual)
type: PropertyValue
value reference: Pricing

Implementation Time (typical)
type: PropertyValue
value reference: Deployment

Learning Curve Complexity
type: PropertyValue
value reference: Usability

Mobile App Completeness
type: PropertyValue
value reference: Mobile

Semantic Layer Strength
type: PropertyValue
value reference: Architecture

BigQuery Query Speed
type: PropertyValue
value reference: Performance

Base Annual Cost Per User
type: PropertyValue
value reference: Pricing

Enterprise BI Market Share
type: PropertyValue
value reference: Market Position

Data Sources Supported
type: PropertyValue
value reference: Integration

Available Chart Types
type: PropertyValue
value reference: Features

Centralized Metric Management
type: PropertyValue
value reference: Architecture

Mobile App Support
type: PropertyValue
value reference: Platform Support

Monthly User Cost
type: PropertyValue
value reference: Pricing

Visualization Types Available
type: PropertyValue
value reference: Capabilities

Global Market Share
type: PropertyValue
value reference: Market

Implementation Time
type: PropertyValue
value reference: Ease of Use

Learning Curve
type: PropertyValue
value reference: Usability

Microsoft 365 Integration
type: PropertyValue
value reference: Integration

On-Premise Support
type: PropertyValue
value reference: Deployment

Customer Satisfaction Rating
type: PropertyValue
value reference: Service Quality

Starting Price (Cloud/Monthly)
type: PropertyValue
value reference: Pricing

Free Tier Availability
type: PropertyValue
value reference: Pricing

Data Connectors
type: PropertyValue
value reference: Features

Setup Time (First Dashboard)
type: PropertyValue
value reference: Usability

Typical Enterprise Implementation Cost
type: PropertyValue
value reference: Pricing

SAML/SSO Support
type: PropertyValue
value reference: Security

GitHub Community Stars
type: PropertyValue
value reference: Community

Deployment Flexibility
type: PropertyValue
value reference: Infrastructure

Enterprise SSO Support
type: PropertyValue
value reference: Enterprise Features

Learning Curve (hours to proficiency)
type: PropertyValue
value reference: Usability

Base Monthly Cost (Small Team)
type: PropertyValue
value reference: Pricing

Supported Data Sources
type: PropertyValue
value reference: Integrations

Time to First Dashboard
type: PropertyValue
value reference: Deployment Speed

Row-Level Security (RLS)
type: PropertyValue
value reference: Security

Annual Per-User License Cost (Standard Edition)
type: PropertyValue
value reference: Pricing

Available Visualizations
type: PropertyValue
value reference: Features

Typical Query Response Time
type: PropertyValue
value reference: Performance

User Learning Curve (Basic Competency)
type: PropertyValue
value reference: Implementation

Enterprise Implementation Timeline
type: PropertyValue
value reference: Implementation

Maximum Concurrent Users per Server License
type: PropertyValue
value reference: Scalability

Starting Annual Cost
type: PropertyValue
value reference: Pricing

Cost for 100-User Organization (Annual)
type: PropertyValue
value reference: Pricing

Global Market Share (2025)
type: PropertyValue
value reference: Market Position

Time to Create First Dashboard
type: PropertyValue
value reference: Ease of Use

Built-in ETL/Data Integration
type: PropertyValue
value reference: Data Management

Workflow Automation Capabilities
type: PropertyValue
value reference: Features

Visualization Customization Level
type: PropertyValue
value reference: Analytics

Starting Monthly Cost per User
type: PropertyValue
value reference: Pricing

Minimum Dashboard Refresh Interval
type: PropertyValue
value reference: Performance

Visualization Chart Types
type: PropertyValue
value reference: Features

Enterprise Annual License Cost (Single Server)
type: PropertyValue
value reference: Pricing

Time to First Dashboard Creation
type: PropertyValue
value reference: Ease of Use

Maximum Dashboard Rows Per Organization
type: PropertyValue
value reference: Scalability

Monthly Cost Per Named User (USD)
type: PropertyValue
value reference: Pricing

Query Response Time on 1M Rows
type: PropertyValue
value reference: Performance

Available Visualization Types
type: PropertyValue
value reference: Features

Time to Proficiency (Learning Curve)
type: PropertyValue
value reference: Usability

Microsoft Ecosystem Integration Level
type: PropertyValue
value reference: Integration

Real-Time Data Refresh Frequency
type: PropertyValue
value reference: Performance

Global Market Share in Analytics
type: PropertyValue
value reference: Market Position

Annual Cost for 10-Person Team
type: PropertyValue
value reference: Pricing