Klaviyo vs SendGrid
type: Article
description: Klaviyo is a specialized e-commerce email and SMS platform with advanced segmentation and automation built for high-volume merchants, while SendGrid is a general-purpose transactional and marketing email service designed for developers and broader use cases. Klaviyo excels at revenue-focused commerce tools, while SendGrid offers greater flexibility for non-commerce applications.
language: en-US
date published: 2026-06-22T00:29:37.202Z
date created: 2026-06-22T00:29:37.202Z
date modified: 2026-06-22T00:29:37.245Z
content reference time: 2026-06-22T00:29:37.245Z
author: A Versus B
publisher: A Versus B
about: Klaviyo
about: SendGrid
abstract: Klaviyo is a specialized e-commerce email and SMS platform with advanced segmentation and automation built for high-volume merchants, while SendGrid is a general-purpose transactional and marketing email service designed for developers and broader use cases. Klaviyo excels at revenue-focused commerce tools, while SendGrid offers greater flexibility for non-commerce applications.
text: Primary Use Case. SMS Capabilities. Starting Price (Monthly). Pre-built E-commerce Templates. API Rate Limits (requests/sec). Behavioral Trigger Automation Flows. Free Email Volume (monthly)
conclusion text: Choose Klaviyo if you run an e-commerce store and need sophisticated behavioral segmentation, SMS integration, and revenue-focused automation to maximize customer lifetime value. Choose SendGrid if you need cost-effective transactional email delivery, developer-friendly APIs for multi-purpose applications, or operate outside the e-commerce space where Klaviyo's specialized features won't provide ROI.
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Klaviyo: $20/month | SendGrid: N/A
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $100/month | SendGrid: N/A
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $720/month | SendGrid: N/A
additional property: Free Plan Email Features
  type: PropertyValue
  value: Klaviyo: All email features included | SendGrid: N/A
additional property: Email Template Design Options
  type: PropertyValue
  value: Klaviyo: eCommerce-optimized templates | SendGrid: N/A
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Klaviyo: Advanced behavior-led segmentation | SendGrid: N/A
additional property: Customer Data Integration
  type: PropertyValue
  value: Klaviyo: Unified customer data foundation | SendGrid: N/A
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: Klaviyo: 5,000+ | SendGrid: N/A
additional property: Free Plan SMS Capability
  type: PropertyValue
  value: Klaviyo: Not included | SendGrid: N/A
additional property: Free Plan Segmentation Limits
  type: PropertyValue
  value: Klaviyo: Basic email features only | SendGrid: N/A
additional property: Pre-Built Integrations
  type: PropertyValue
  value: Klaviyo: Extensive custom via API | SendGrid: 50+
additional property: Customer Data Behavioral Depth
  type: PropertyValue
  value: Klaviyo: Real-time behavioral graphs with continuous updates | SendGrid: N/A
additional property: Omnichannel Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push, in-app, direct mail | SendGrid: N/A
additional property: Entry-Level Pricing Accessibility
  type: PropertyValue
  value: Klaviyo: Higher minimum investment required | SendGrid: N/A
additional property: Target Market Focus
  type: PropertyValue
  value: Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands | SendGrid: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: Klaviyo: $72 | SendGrid: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: Klaviyo: $20/month (500 contacts) | SendGrid: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: Klaviyo: Varies by plan features | SendGrid: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: Klaviyo: B2C customer data platform | SendGrid: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: Klaviyo: Included in all plans | SendGrid: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: Klaviyo: 4,200% ROI (industry average) | SendGrid: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push (native) | SendGrid: N/A
additional property: Segmentation Filter Count
  type: PropertyValue
  value: Klaviyo: 45+ filters | SendGrid: N/A
additional property: Two-Way Messaging
  type: PropertyValue
  value: Klaviyo: Limited 2-way capability | SendGrid: N/A
additional property: Email Marketing Integration
  type: PropertyValue
  value: Klaviyo: Native email + SMS + pop-ups | SendGrid: N/A
additional property: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value: Klaviyo: $50M+ | SendGrid: N/A
additional property: A/B Testing
  type: PropertyValue
  value: Klaviyo: Yes, multi-channel A/B testing | SendGrid: N/A
additional property: Campaign Scheduling
  type: PropertyValue
  value: Klaviyo: Smart scheduling with AI optimization | SendGrid: N/A
additional property: Pricing Structure
  type: PropertyValue
  value: Klaviyo: Active profiles (contacts with behavior) | SendGrid: N/A
additional property: Free Contact Storage
  type: PropertyValue
  value: Klaviyo: Limited (plan-dependent) | SendGrid: N/A
additional property: Email Support Cost
  type: PropertyValue
  value: Klaviyo: Included (higher plans only) | SendGrid: N/A
additional property: Segmentation Capability
  type: PropertyValue
  value: Klaviyo: Advanced behavioral data segmentation | SendGrid: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Klaviyo: 3 (Email, SMS, WhatsApp) | SendGrid: N/A
additional property: AI Features Available
  type: PropertyValue
  value: Klaviyo: Personalized send time optimization | SendGrid: N/A
additional property: Customer Data Platform
  type: PropertyValue
  value: Klaviyo: Built-in CDP as core foundation | SendGrid: N/A
additional property: Setup Complexity
  type: PropertyValue
  value: Klaviyo: Steeper learning curve (data-focused) | SendGrid: N/A
additional property: Platform Rating
  type: PropertyValue
  value: Klaviyo: 4.7/5 | SendGrid: N/A
additional property: AI-Powered Features
  type: PropertyValue
  value: Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization | SendGrid: N/A
additional property: Deliverability Grade
  type: PropertyValue
  value: Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure | SendGrid: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: Klaviyo: Unlimited triggered sequences with advanced conditional logic | SendGrid: N/A
additional property: Typical Onboarding Time
  type: PropertyValue
  value: Klaviyo: 7-14 | SendGrid: N/A
additional property: Target Business Size
  type: PropertyValue
  value: Klaviyo: SMB to Enterprise (all Shopify store sizes) | SendGrid: N/A
additional property: eCommerce Revenue Attribution
  type: PropertyValue
  value: Klaviyo: $72 per email sent | SendGrid: N/A
additional property: eCommerce Platform ROI
  type: PropertyValue
  value: Klaviyo: Industry average 4,200% | SendGrid: N/A
additional property: Shopify Native Integration Depth
  type: PropertyValue
  value: Klaviyo: Deep native with purchase-event segmentation | SendGrid: N/A
additional property: CRM Lead Scoring Capability
  type: PropertyValue
  value: Klaviyo: Behavioral purchase-event segmentation | SendGrid: N/A
additional property: Multi-Channel Support
  type: PropertyValue
  value: Klaviyo: Email and SMS | SendGrid: N/A
additional property: Primary Geographic Strength
  type: PropertyValue
  value: Klaviyo: North America eCommerce focus | SendGrid: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Klaviyo: $20+ (usage-based) | SendGrid: $25 for 50k emails
  value reference: Klaviyo
interactivity type: active
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/entity/sendgrid
significant link: https://www.aversusb.net/alternatives/sendgrid
significant link: https://www.aversusb.net/api/answer/klaviyo-vs-sendgrid
significant link: https://www.aversusb.net/api/v1/schema/klaviyo-vs-sendgrid
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-postscript
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/klaviyo-vs-drip
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/postmark-vs-sendgrid
related link: https://www.aversusb.net/compare/sendgrid-vs-twilio
teaches: How to choose between Klaviyo and SendGrid
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Klaviyo vs SendGrid — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Klaviyo
type: SoftwareApplication
language: en-US
description: Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
image: ImageObject
  caption: Klaviyo
subject of: Klaviyo vs SendGrid
image: ImageObject
  caption: Klaviyo

SendGrid
type: Thing
alternate name: Sendgrid
language: en-US
description: Email delivery and marketing automation platform owned by Twilio
image: ImageObject
  caption: SendGrid
subject of: Klaviyo vs SendGrid
image: ImageObject
  caption: SendGrid

Klaviyo vs SendGrid — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Klaviyo vs SendGrid. Contains 212 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Entry Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Integration
  type: PropertyValue
  value reference: Features
variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Free Plan SMS Capability
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Free Plan Segmentation Limits
  type: PropertyValue
  value reference: Segmentation
variable measured: Pre-Built Integrations
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Behavioral Depth
  type: PropertyValue
  value reference: Data Platform
variable measured: Omnichannel Support
  type: PropertyValue
  value reference: Feature Set
variable measured: Entry-Level Pricing Accessibility
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Target Market Focus
  type: PropertyValue
  value reference: Market Positioning
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Segmentation Filter Count
  type: PropertyValue
  value reference: Targeting & Personalization
variable measured: Two-Way Messaging
  type: PropertyValue
  value reference: Customer Communication
variable measured: Email Marketing Integration
  type: PropertyValue
  value reference: Features
variable measured: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value reference: Performance & Results
variable measured: A/B Testing
  type: PropertyValue
  value reference: Optimization
variable measured: Campaign Scheduling
  type: PropertyValue
  value reference: Features
variable measured: Pricing Structure
  type: PropertyValue
  value reference: Pricing
variable measured: Free Contact Storage
  type: PropertyValue
  value reference: Pricing
variable measured: Email Support Cost
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capability
  type: PropertyValue
  value reference: Features
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: AI Features Available
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Platform
  type: PropertyValue
  value reference: Features
variable measured: Setup Complexity
  type: PropertyValue
  value reference: Ease of Use
variable measured: Platform Rating
  type: PropertyValue
  value reference: Overall Quality
variable measured: AI-Powered Features
  type: PropertyValue
  value reference: Innovation
variable measured: Deliverability Grade
  type: PropertyValue
  value reference: Email Deliverability
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Typical Onboarding Time
  type: PropertyValue
  value reference: Implementation
variable measured: Target Business Size
  type: PropertyValue
  value reference: Market Positioning
variable measured: eCommerce Revenue Attribution
  type: PropertyValue
  value reference: Revenue Performance
variable measured: eCommerce Platform ROI
  type: PropertyValue
  value reference: Revenue Performance
variable measured: Shopify Native Integration Depth
  type: PropertyValue
  value reference: Integration
variable measured: CRM Lead Scoring Capability
  type: PropertyValue
  value reference: CRM Features
variable measured: Multi-Channel Support
  type: PropertyValue
  value reference: Channels
variable measured: Primary Geographic Strength
  type: PropertyValue
  value reference: Market Position
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: API Rate Limit
  type: PropertyValue
  value reference: Developer
variable measured: Customer Support Availability
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Mobile App Users
  type: PropertyValue
  value reference: Customers
variable measured: Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Price at 50,000 Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: SMS Cost Per Message
  type: PropertyValue
  value reference: SMS
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Ease of Use Score
  type: PropertyValue
  value reference: User Experience
variable measured: E-commerce Integration Quality
variable measured: Personalization Capabilities
variable measured: Maximum Subscriber Limit
variable measured: Starting Price
variable measured: Email Integrations Count
variable measured: SMS Marketing Included
variable measured: API Rate Limits
variable measured: Landing Page Builder
variable measured: SMS Deliverability Rate
is based on: https://www.aversusb.net/compare/klaviyo-vs-sendgrid

Klaviyo vs SendGrid — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Klaviyo vs SendGrid.
has defined term: Pricing
has defined term: Features
has defined term: Limits
has defined term: Pricing & Features
has defined term: Segmentation
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Performance & Results
has defined term: Optimization
has defined term: Support
has defined term: Ease of Use
has defined term: Overall Quality
has defined term: Innovation
has defined term: Email Deliverability
has defined term: Implementation
has defined term: Revenue Performance
has defined term: Integration
has defined term: Channels
has defined term: Market Position
has defined term: Performance
has defined term: Developer
has defined term: Customers
has defined term: Usability
has defined term: SMS
has defined term: User Experience
has defined term: Scalability
has defined term: Deployment
has defined term: Integrations
has defined term: Revenue
has defined term: Onboarding
has defined term: Automation
has defined term: Technical
has defined term: Ecosystem
has defined term: Reputation
has defined term: Capacity
has defined term: Infrastructure
has defined term: Trial
has defined term: Developer Tools
has defined term: Reach
has defined term: Reliability
has defined term: Extensibility
has defined term: Limits & Quotas
has defined term: Reporting
has defined term: Configuration
has defined term: Pricing & Free Tier
has defined term: Deliverability
has defined term: Features & Ecosystem
has defined term: Features & Integrations
has defined term: Pricing & Limits
has defined term: Technical Specifications
has defined term: Developer Experience
has defined term: Adoption
has defined term: Marketing Features
has defined term: Global Reach

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Channels
type: DefinedTerm
term code: channels
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

SMS
type: DefinedTerm
term code: sms
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Reach
type: DefinedTerm
term code: reach
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Extensibility
type: DefinedTerm
term code: extensibility
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Limits & Quotas
type: DefinedTerm
term code: limits-&-quotas
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Reporting
type: DefinedTerm
term code: reporting
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Configuration
type: DefinedTerm
term code: configuration
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Pricing & Free Tier
type: DefinedTerm
term code: pricing-&-free-tier
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Deliverability
type: DefinedTerm
term code: deliverability
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Features & Integrations
type: DefinedTerm
term code: features-&-integrations
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Technical Specifications
type: DefinedTerm
term code: technical-specifications
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Marketing Features
type: DefinedTerm
term code: marketing-features
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: Klaviyo vs SendGrid — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-06-22T00:29:37.245Z
author: A Versus B
publisher: A Versus B
is part of: klaviyo-vs-sendgrid
main entity: Can I use SendGrid for e-commerce marketing like I would Klaviyo?
  type: Question
  accepted answer: Answer
    text: SendGrid can technically send marketing emails, but it lacks e-commerce-specific features that Klaviyo provides, such as product recommendation blocks, revenue attribution tracking, abandoned cart automation, and Shopify native integration. SendGrid is optimized for transactional emails and general marketing; for e-commerce ROI optimization, Klaviyo is the better choice.
    language: en-US
main entity: Which platform has better free options?
  type: Question
  accepted answer: Answer
    text: SendGrid offers a significantly better free tier with 100,000 free emails/month forever on pay-as-you-go pricing ($0.0001 per email thereafter). Klaviyo has no free tier—minimum plans start at $20-45/month. For bootstrapped startups or testing, SendGrid is the clear winner.
    language: en-US
main entity: Does SendGrid include SMS like Klaviyo?
  type: Question
  accepted answer: Answer
    text: No. SendGrid focuses exclusively on email delivery and does not offer native SMS. If you need SMS marketing, you'd need to integrate a third-party SMS provider (like Twilio) with SendGrid, whereas Klaviyo includes SMS natively in the platform with unified segmentation.
    language: en-US
main entity: Which has better API documentation for developers?
  type: Question
  accepted answer: Answer
    text: SendGrid is widely recognized as having superior developer-friendly documentation with 15+ language SDKs, detailed code examples, and an active community. Klaviyo's API is solid but requires more marketing knowledge to implement effectively. For pure technical implementation, SendGrid wins.
    language: en-US
main entity: What's the cost difference at scale (100,000 contacts)?
  type: Question
  accepted answer: Answer
    text: At 100,000 contacts, Klaviyo typically costs $350-500+/month depending on list composition, while SendGrid's cost depends on volume sent. If sending 1M emails/month via SendGrid, it would cost approximately $100-150 (at $0.0001/email after free tier). For large contact lists, SendGrid is significantly cheaper unless you need Klaviyo's e-commerce features to generate ROI.
    language: en-US

How to Choose Between Klaviyo and SendGrid
type: HowTo
description: Klaviyo is a specialized e-commerce email and SMS platform with advanced segmentation and automation built for high-volume merchants, while SendGrid is a general-purpose transactional and marketing email service designed for developers and broader use cases. Klaviyo excels at revenue-focused commerce tools, while SendGrid offers greater flexibility for non-commerce applications.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: SMS Capabilities
step: Consider: Starting Price (Monthly)
step: Consider: Pre-built E-commerce Templates
step: Consider: API Rate Limits (requests/sec)
step: Consider: Behavioral Trigger Automation Flows
step: Consider: Free Email Volume (monthly)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Klaviyo if you run an e-commerce store and need sophisticated behavioral segmentation, SMS integration, and revenue-focused automation to maximize customer lifetime value. Choose SendGrid if you need cost-effective transactional email delivery, developer-friendly APIs for multi-purpose applications, or operate outside the e-commerce space where Klaviyo's specialized features won't provide ROI.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: Klaviyo has E-commerce email & SMS marketing, while SendGrid has Transactional & general marketing email.

Consider: SMS Capabilities
type: HowToStep
position: 2
text: SMS Capabilities: Klaviyo has Native SMS with advanced segmentation included, while SendGrid has No native SMS (third-party integration required).

Consider: Starting Price (Monthly)
type: HowToStep
position: 3
text: Starting Price (Monthly): Klaviyo has $20-45 for up to 500 contacts, while SendGrid has $9.95-99+ per month or pay-as-you-go ($0.0001/email).

Consider: Pre-built E-commerce Templates
type: HowToStep
position: 4
text: Pre-built E-commerce Templates: Klaviyo has 200+ Shopify-optimized templates included, while SendGrid has 50+ generic templates (limited e-commerce focus).

Consider: API Rate Limits (requests/sec)
type: HowToStep
position: 5
text: API Rate Limits (requests/sec): Klaviyo has 500 requests/second, while SendGrid has 500 requests/second for Pro+ tier.

Consider: Behavioral Trigger Automation Flows
type: HowToStep
position: 6
text: Behavioral Trigger Automation Flows: Klaviyo has Unlimited flows with predictive send time optimization, while SendGrid has Limited automation (4-5 basic trigger types).

Consider: Free Email Volume (monthly)
type: HowToStep
position: 7
text: Free Email Volume (monthly): Klaviyo has None (paid plans only), while SendGrid has 100,000 emails free forever (pay-as-you-go).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Klaviyo vs SendGrid
review body: Klaviyo is a specialized e-commerce email and SMS platform with advanced segmentation and automation built for high-volume merchants, while SendGrid is a general-purpose transactional and marketing email service designed for developers and broader use cases. Klaviyo excels at revenue-focused commerce tools, while SendGrid offers greater flexibility for non-commerce applications.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Klaviyo vs SendGrid

Channels Supported
type: PropertyValue
value: Klaviyo: Email, SMS, Web Push, Forms | SendGrid: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 99.2% | SendGrid: 99.2%

API Rate Limit
type: PropertyValue
value: Klaviyo: 10,000 | SendGrid: N/A

Customer Support Availability
type: PropertyValue
value: Klaviyo: 24/5 email, phone 9-5 EST | SendGrid: N/A

Segmentation Capabilities
type: PropertyValue
value: Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes | SendGrid: N/A

Mobile App Users
type: PropertyValue
value: Klaviyo: 150,000+ e-commerce merchants | SendGrid: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | SendGrid: N/A

Price at 50,000 Contacts
type: PropertyValue
value: Klaviyo: $1,250 | SendGrid: N/A

SMS Cost Per Message
type: PropertyValue
value: Klaviyo: $0.01-0.03 (add-on) | SendGrid: N/A

Automation Complexity Level
type: PropertyValue
value: Klaviyo: Advanced multi-channel | SendGrid: N/A

Ease of Use Score
type: PropertyValue
value: Klaviyo: 6.5 | SendGrid: N/A

E-commerce Integration Quality
type: PropertyValue
value: Klaviyo: Native integration with major platforms | SendGrid: N/A

Personalization Capabilities
type: PropertyValue
value: Klaviyo: AI-powered with customer data platform | SendGrid: N/A

Maximum Subscriber Limit
type: PropertyValue
value: Klaviyo: Unlimited | SendGrid: N/A

Starting Price
type: PropertyValue
value: Klaviyo: $20 | SendGrid: N/A

Email Integrations Count
type: PropertyValue
value: Klaviyo: 400+ | SendGrid: N/A

SMS Marketing Included
type: PropertyValue
value: Klaviyo: Yes, native SMS | SendGrid: N/A

API Rate Limits
type: PropertyValue
value: Klaviyo: 60 | SendGrid: N/A

Landing Page Builder
type: PropertyValue
value: Klaviyo: No, third-party required | SendGrid: N/A

SMS Deliverability Rate
type: PropertyValue
value: Klaviyo: 98% | SendGrid: N/A

Starting Monthly Cost
type: PropertyValue
value: Klaviyo: $20-45 | SendGrid: $9.95 (or free 100k/month)
value reference: SendGrid

Free Email Monthly Limit
type: PropertyValue
value: Klaviyo: None | SendGrid: 100,000
value reference: SendGrid

SMS Capability
type: PropertyValue
value: Klaviyo: Native SMS included | SendGrid: Requires third-party integration

E-commerce Templates Available
type: PropertyValue
value: Klaviyo: 200+ Shopify-optimized | SendGrid: 50+ generic templates
value reference: Klaviyo

Automation Workflow Complexity
type: PropertyValue
value: Klaviyo: Unlimited with predictive optimization | SendGrid: 4-5 basic trigger types

Open Rate Improvement (avg)
type: PropertyValue
value: Klaviyo: 10-15% with predictive send time | SendGrid: Not advertised

Deliverability Rating
type: PropertyValue
value: Klaviyo: 99.1% | SendGrid: 99.3%
value reference: SendGrid

Base Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | SendGrid: N/A

Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 days | SendGrid: N/A

Email Template Library
type: PropertyValue
value: Klaviyo: 500+ | SendGrid: N/A

Lead Scoring Accuracy
type: PropertyValue
value: Klaviyo: 35% | SendGrid: N/A

SMS Open Rate
type: PropertyValue
value: Klaviyo: 98% | SendGrid: N/A

Free Plan Contact Limit
type: PropertyValue
value: Klaviyo: 500 | SendGrid: 0 (100 emails/day only)
value reference: Klaviyo

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Klaviyo: Unlimited | SendGrid: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Klaviyo: None (paid only) | SendGrid: N/A

Native E-commerce Integrations
type: PropertyValue
value: Klaviyo: 200+ | SendGrid: N/A

Setup Time (Minutes)
type: PropertyValue
value: Klaviyo: 30-45 | SendGrid: N/A

Automation Workflows (Free Tier)
type: PropertyValue
value: Klaviyo: 5 active automations | SendGrid: N/A

Available Template Library
type: PropertyValue
value: Klaviyo: 150+ with AI generation | SendGrid: N/A

SMS Channel Support
type: PropertyValue
value: Klaviyo: Yes (all plans) | SendGrid: N/A

SMS Average Revenue Per Message
type: PropertyValue
value: Klaviyo: $0.45 | SendGrid: N/A

Base Monthly Price
type: PropertyValue
value: Klaviyo: $20 (for 500 contacts) | SendGrid: N/A

Email Templates Available
type: PropertyValue
value: Klaviyo: 500+ | SendGrid: N/A

Average Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 weeks (visual setup) | SendGrid: N/A

API Rate Limit (Standard Plan)
type: PropertyValue
value: Klaviyo: 500 | SendGrid: N/A

Native Mobile App Push Support
type: PropertyValue
value: Klaviyo: Web push only | SendGrid: N/A

Shopify Integration
type: PropertyValue
value: Klaviyo: Native built-in integration | SendGrid: N/A

Maximum Contact Database Size
type: PropertyValue
value: Klaviyo: 100+ million | SendGrid: N/A

Starting Price (Monthly)
type: PropertyValue
value: Klaviyo: $20 | SendGrid: N/A

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: Klaviyo: $320 | SendGrid: N/A

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: Klaviyo: $1,200+ | SendGrid: N/A

Pre-built Automation Templates
type: PropertyValue
value: Klaviyo: 250+ | SendGrid: N/A

CRM Deal Pipeline Features
type: PropertyValue
value: Klaviyo: Basic customer profiles only | SendGrid: N/A

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20 | SendGrid: $1.00 per 1K emails
value reference: SendGrid

Lead Scoring Models
type: PropertyValue
value: Klaviyo: Basic behavioral and manual only | SendGrid: N/A

Account-Based Marketing Capability
type: PropertyValue
value: Klaviyo: Not supported | SendGrid: N/A

SMS Campaign Performance (CTR)
type: PropertyValue
value: Klaviyo: 35-40% | SendGrid: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | SendGrid: N/A

Email Channel
type: PropertyValue
value: Klaviyo: Supported | SendGrid: N/A

SMS Channel
type: PropertyValue
value: Klaviyo: Supported | SendGrid: N/A

Push Notifications
type: PropertyValue
value: Klaviyo: Basic mobile only | SendGrid: N/A

In-App Messaging
type: PropertyValue
value: Klaviyo: Not supported | SendGrid: N/A

Free Trial Length
type: PropertyValue
value: Klaviyo: 14 | SendGrid: 30 days
value reference: SendGrid

Shopify Integration Depth
type: PropertyValue
value: Klaviyo: Native deep integration with pre-built flows | SendGrid: N/A

Entry-Level Monthly Price
type: PropertyValue
value: Klaviyo: $20 | SendGrid: $29.95
value reference: Klaviyo

API Rate Limit
type: PropertyValue
value: Klaviyo: 300 | SendGrid: 500
value reference: SendGrid

Native SMS Marketing
type: PropertyValue
value: Klaviyo: Yes, included with segmentation | SendGrid: No - third-party required

Pre-built E-commerce Integrations
type: PropertyValue
value: Klaviyo: 150+ | SendGrid: 25+
value reference: Klaviyo

Monthly Cost at 1M Contacts
type: PropertyValue
value: Klaviyo: $1,350 | SendGrid: $1,200
value reference: SendGrid

Behavioral Automation Depth
type: PropertyValue
value: Klaviyo: Advanced (20+ trigger types) | SendGrid: Basic (5 trigger types)

Base Plan Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | SendGrid: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 98.5% | SendGrid: 99.9%
value reference: SendGrid

Contact Limit (Free Plan)
type: PropertyValue
value: Klaviyo: 500 | SendGrid: N/A

Included Channels (Base Tier)
type: PropertyValue
value: Klaviyo: Email only | SendGrid: N/A

Price Per SMS (Add-on/Included)
type: PropertyValue
value: Klaviyo: $0.01-0.015 (add-on) | SendGrid: N/A

Native Integrations
type: PropertyValue
value: Klaviyo: 100+ | SendGrid: N/A

Predictive Analytics Capability
type: PropertyValue
value: Klaviyo: Yes (advanced) | SendGrid: N/A

Mid-Tier Plan Monthly Cost (10k contacts)
type: PropertyValue
value: Klaviyo: $45 | SendGrid: N/A

Monthly Starting Price
type: PropertyValue
value: Klaviyo: $20 | SendGrid: N/A

Free Tier Monthly Email Sends
type: PropertyValue
value: Klaviyo: Unlimited | SendGrid: N/A

Native Ecommerce Integrations
type: PropertyValue
value: Klaviyo: 200+ | SendGrid: N/A

Behavioral Automation Triggers
type: PropertyValue
value: Klaviyo: 100+ | SendGrid: N/A

A/B Test Variants Supported
type: PropertyValue
value: Klaviyo: Subject, content, send time, segment split | SendGrid: N/A

Landing Page Builder Included
type: PropertyValue
value: Klaviyo: Paid add-on ($0.02 per view) | SendGrid: N/A

Base Monthly Price (500 contacts)
type: PropertyValue
value: Klaviyo: $20 | SendGrid: N/A

Direct Platform Integrations
type: PropertyValue
value: Klaviyo: 150+ | SendGrid: N/A

Implementation Time (Average)
type: PropertyValue
value: Klaviyo: 14-21 days | SendGrid: N/A

Automation Workflows (Entry Plan)
type: PropertyValue
value: Klaviyo: Unlimited | SendGrid: N/A

Customer Satisfaction Rating
type: PropertyValue
value: Klaviyo: 4.5/5 | SendGrid: N/A

SMS Marketing Cost
type: PropertyValue
value: Klaviyo: Included in base | SendGrid: N/A

Contact Limit (Entry Plan)
type: PropertyValue
value: Klaviyo: 500 | SendGrid: N/A

Native CRM Features
type: PropertyValue
value: Klaviyo: Customer profiles and purchase history only | SendGrid: N/A

G2 User Rating
type: PropertyValue
value: Klaviyo: 4.7 | SendGrid: N/A

Review Count (G2)
type: PropertyValue
value: Klaviyo: 3,100+ | SendGrid: N/A

Automation Workflows (Pre-built)
type: PropertyValue
value: Klaviyo: 400+ | SendGrid: N/A

Starting Price (Monthly)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $29.95

Free Email Volume (Monthly)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 0 (trial only)

Deliverability Rate
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 98.5%

Webhook Event Types
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 12+

SMTP Relay Support
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Yes

Global Data Centers
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Multiple continents (15+)

Maximum Monthly Volume (Starter Plan)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 20,000

Marketing Automation Features
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Full suite included

SMS Channel Support
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Supported

Free Trial Duration
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 30 days

Template Customization Options
type: PropertyValue
value: Klaviyo: N/A | SendGrid: AI-assisted drag-and-drop

Built-in CRM
type: PropertyValue
value: Klaviyo: N/A | SendGrid: No, basic contacts only

Multi-Channel Marketing
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Email only

API Complexity Level
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Highly advanced, enterprise-grade

Setup Time for Non-Developers
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 60-120 minutes

Maximum Monthly Email Limit
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Unlimited (pay-per-use after quota)

Supported Communication Channels
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 1 channel (Email)

Global Country Coverage
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 100+ countries

API Response Time
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 100-150ms average

Enterprise Support Available
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Yes, 24/7 with premium tiers

Email Template Customization
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Advanced drag-and-drop builder with presets

Maximum Monthly Email Volume
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Unlimited with proper infrastructure

Monthly Base Price
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $19.95

Cost Per 100K Emails
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $29.95-$99.95 (bundled)

Free Tier Monthly Limit
type: PropertyValue
value: Klaviyo: N/A | SendGrid: None

Email Template Editor
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Drag-and-drop visual editor

Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Full (A/B testing, branching, delays)

Setup Time (First Email)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 5-10

Maximum Send Rate
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 14,400 (varies by plan)

Uptime SLA
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 99.99

Pricing Per 1,000 Emails
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $0.10

API Response Time
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 50ms

Free Trial Period
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 30 days

Integration Ecosystem
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 2,500+

Minimum Monthly Cost
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $10

Webhook Event Types Supported
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 12

Cost Per 1,000 Emails (Baseline)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $0.09

Monthly Base Fee (Starter)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $29.95/month (Pro plan)

Default 24hr Sending Limit
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 100 emails

Uptime SLA Guarantee
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 99.94%

Pre-built Email Templates
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 70+ responsive templates

Free Trial Duration
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 30 days

Analytics History Retention
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 90 days (all tiers)

Domain Authentication Setup Time
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 2-3 minutes (1-click)

Free Tier Email Volume
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 3,000 emails

Cost per 1,000 Emails (Transactional)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $1.20

Inbox Placement Rate
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 96.8%

Average API Response Time
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 245ms

Third-Party Integrations
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 100+

Webhook Event Types
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 25+ event types

Marketing Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | SendGrid: API-driven only

Maximum Monthly Send Volume (Paid Tier)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Unlimited at scale

Free Tier Monthly Email Limit
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 3,000

Entry-Level Paid Plan Price
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $19.95

API Request Rate Limit
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 500

Built-in Landing Page Builder
type: PropertyValue
value: Klaviyo: N/A | SendGrid: No

Dedicated IP Support
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Built into enterprise plans

Average Email Deliverability Rate
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 98-99%

Uptime Service Level Agreement
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 99.99%

Documentation Quality Score
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 8.5/10

Global Users (monthly active)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 1,000,000+

Email Delivery Rate
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 99.2%

Supported Communication Channels
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 1 (Email only)

Price for 1M Emails/Month
type: PropertyValue
value: Klaviyo: N/A | SendGrid: $89.95

SMS Cost per Message (US)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Not available

API Response Time (p95)
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 145ms

Template A/B Testing
type: PropertyValue
value: Klaviyo: N/A | SendGrid: Native with statistical significance calculator

SMS Country Coverage
type: PropertyValue
value: Klaviyo: N/A | SendGrid: 0

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

Klaviyo — Wikipedia
type: CreativeWork

SendGrid — Wikipedia
type: CreativeWork

Compare Klaviyo vs SendGrid
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/klaviyo-vs-sendgrid
object: Klaviyo
object: SendGrid

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Starting Price
type: PropertyValue
value reference: Pricing

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

API Rate Limits
type: PropertyValue
value reference: Integration

Landing Page Builder
type: PropertyValue
value reference: Features

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Free Plan Contact Limit
type: PropertyValue
value reference: Features

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Base Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Onboarding

API Rate Limit (Standard Plan)
type: PropertyValue
value reference: Integration

Native Mobile App Push Support
type: PropertyValue
value reference: Features

Shopify Integration
type: PropertyValue
value reference: Integrations

Maximum Contact Database Size
type: PropertyValue
value reference: Scalability

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Lead Scoring Models
type: PropertyValue
value reference: Features

Account-Based Marketing Capability
type: PropertyValue
value reference: Features

SMS Campaign Performance (CTR)
type: PropertyValue
value reference: Performance

Learning Curve
type: PropertyValue
value reference: Usability

Email Channel
type: PropertyValue
value reference: Features

SMS Channel
type: PropertyValue
value reference: Features

Push Notifications
type: PropertyValue
value reference: Features

In-App Messaging
type: PropertyValue
value reference: Features

Free Trial Length
type: PropertyValue
value reference: Onboarding

Shopify Integration Depth
type: PropertyValue
value reference: Integrations

Entry-Level Monthly Price
type: PropertyValue
value reference: Pricing

API Rate Limit
type: PropertyValue
value reference: Technical

Native SMS Marketing
type: PropertyValue
value reference: Features

Pre-built E-commerce Integrations
type: PropertyValue
value reference: Integrations

Monthly Cost at 1M Contacts
type: PropertyValue
value reference: Pricing

Behavioral Automation Depth
type: PropertyValue
value reference: Features

Base Plan Monthly Cost
type: PropertyValue
value reference: Pricing

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Contact Limit (Free Plan)
type: PropertyValue
value reference: Features

Included Channels (Base Tier)
type: PropertyValue
value reference: Features

Price Per SMS (Add-on/Included)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Ecosystem

Predictive Analytics Capability
type: PropertyValue
value reference: Features

Mid-Tier Plan Monthly Cost (10k contacts)
type: PropertyValue
value reference: Pricing

Monthly Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Sends
type: PropertyValue
value reference: Pricing

Native Ecommerce Integrations
type: PropertyValue
value reference: Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Features

A/B Test Variants Supported
type: PropertyValue
value reference: Features

Landing Page Builder Included
type: PropertyValue
value reference: Features

Base Monthly Price (500 contacts)
type: PropertyValue
value reference: Pricing

Direct Platform Integrations
type: PropertyValue
value reference: Features

Implementation Time (Average)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Entry Plan)
type: PropertyValue
value reference: Features

Customer Satisfaction Rating
type: PropertyValue
value reference: Reputation

SMS Marketing Cost
type: PropertyValue
value reference: Pricing

Contact Limit (Entry Plan)
type: PropertyValue
value reference: Capacity

Native CRM Features
type: PropertyValue
value reference: Features

G2 User Rating
type: PropertyValue
value reference: Reputation

Review Count (G2)
type: PropertyValue
value reference: Reputation

Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Free Email Volume (Monthly)
type: PropertyValue
value reference: Pricing

Deliverability Rate
type: PropertyValue
value reference: Performance

Webhook Event Types
type: PropertyValue
value reference: Features

SMTP Relay Support
type: PropertyValue
value reference: Features

Global Data Centers
type: PropertyValue
value reference: Infrastructure

Maximum Monthly Volume (Starter Plan)
type: PropertyValue
value reference: Capacity

Marketing Automation Features
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

Free Trial Duration
type: PropertyValue
value reference: Trial

Template Customization Options
type: PropertyValue
value reference: Features

Built-in CRM
type: PropertyValue
value reference: Features

Multi-Channel Marketing
type: PropertyValue
value reference: Features

API Complexity Level
type: PropertyValue
value reference: Developer Tools

Setup Time for Non-Developers
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Email Limit
type: PropertyValue
value reference: Scalability

Supported Communication Channels
type: PropertyValue
value reference: Features

Global Country Coverage
type: PropertyValue
value reference: Reach

API Response Time
type: PropertyValue
value reference: Performance

Enterprise Support Available
type: PropertyValue
value reference: Support

Email Template Customization
type: PropertyValue
value reference: Features

Maximum Monthly Email Volume
type: PropertyValue
value reference: Capacity

Monthly Base Price
type: PropertyValue
value reference: Pricing

Cost Per 100K Emails
type: PropertyValue
value reference: Pricing

Free Tier Monthly Limit
type: PropertyValue
value reference: Pricing

Email Template Editor
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Setup Time (First Email)
type: PropertyValue
value reference: Ease of Use

Maximum Send Rate
type: PropertyValue
value reference: Performance

Uptime SLA
type: PropertyValue
value reference: Reliability

Pricing Per 1,000 Emails
type: PropertyValue
value reference: Pricing

API Response Time
type: PropertyValue
value reference: Performance

Free Trial Period
type: PropertyValue
value reference: Onboarding

Integration Ecosystem
type: PropertyValue
value reference: Extensibility

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Webhook Event Types Supported
type: PropertyValue
value reference: Features

Cost Per 1,000 Emails (Baseline)
type: PropertyValue
value reference: Pricing

Monthly Base Fee (Starter)
type: PropertyValue
value reference: Pricing

Default 24hr Sending Limit
type: PropertyValue
value reference: Limits & Quotas

Uptime SLA Guarantee
type: PropertyValue
value reference: Reliability

Pre-built Email Templates
type: PropertyValue
value reference: Features

Free Trial Duration
type: PropertyValue
value reference: Onboarding

Analytics History Retention
type: PropertyValue
value reference: Reporting

Domain Authentication Setup Time
type: PropertyValue
value reference: Configuration

Free Tier Email Volume
type: PropertyValue
value reference: Pricing & Free Tier

Cost per 1,000 Emails (Transactional)
type: PropertyValue
value reference: Pricing & Free Tier

Inbox Placement Rate
type: PropertyValue
value reference: Deliverability

Average API Response Time
type: PropertyValue
value reference: Performance

Third-Party Integrations
type: PropertyValue
value reference: Features

Webhook Event Types
type: PropertyValue
value reference: Features & Ecosystem

Marketing Automation Workflows
type: PropertyValue
value reference: Features & Integrations

Maximum Monthly Send Volume (Paid Tier)
type: PropertyValue
value reference: Scalability

Free Tier Monthly Email Limit
type: PropertyValue
value reference: Pricing & Limits

Entry-Level Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

API Request Rate Limit
type: PropertyValue
value reference: Technical Specifications

Built-in Landing Page Builder
type: PropertyValue
value reference: Features & Integrations

Dedicated IP Support
type: PropertyValue
value reference: Deliverability

Average Email Deliverability Rate
type: PropertyValue
value reference: Performance

Uptime Service Level Agreement
type: PropertyValue
value reference: Reliability

Documentation Quality Score
type: PropertyValue
value reference: Developer Experience

Global Users (monthly active)
type: PropertyValue
value reference: Adoption

Email Delivery Rate
type: PropertyValue
value reference: Performance

Supported Communication Channels
type: PropertyValue
value reference: Feature Set

Price for 1M Emails/Month
type: PropertyValue
value reference: Pricing

SMS Cost per Message (US)
type: PropertyValue
value reference: Pricing

API Response Time (p95)
type: PropertyValue
value reference: Performance

Template A/B Testing
type: PropertyValue
value reference: Marketing Features

SMS Country Coverage
type: PropertyValue
value reference: Global Reach