Klaviyo vs Omnisend
type: Article
description: Klaviyo is built on unified customer data depth enabling advanced segmentation and personalization across all channels, while Omnisend prioritizes guided ecommerce workflows with affordable omnichannel execution. Klaviyo wins for data-driven brands needing sophisticated behavioral triggers; Omnisend wins for cost-conscious stores wanting faster setup.
language: en-US
date published: 2026-05-08T00:35:29.160Z
date created: 2026-05-08T00:35:29.160Z
date modified: 2026-05-08T00:38:11.410Z
content reference time: 2026-05-08T00:38:11.410Z
author: A Versus B
publisher: A Versus B
about: Klaviyo
about: Omnisend
abstract: Klaviyo is built on unified customer data depth enabling advanced segmentation and personalization across all channels, while Omnisend prioritizes guided ecommerce workflows with affordable omnichannel execution. Klaviyo wins for data-driven brands needing sophisticated behavioral triggers; Omnisend wins for cost-conscious stores wanting faster setup.
text: Core Product Architecture. Free Plan SMS Messaging. Free Plan Segmentation. Segmentation Depth. Third-Party Integrations. Setup Speed for New Users. Customer Data Richness
conclusion text: Choose Klaviyo if your brand needs sophisticated behavioral segmentation, advanced personalization across channels, and plans to invest in deep customer data infrastructure—ideal for mid-to-large ecommerce companies with mature marketing teams. Choose Omnisend if you want multichannel marketing (email, SMS, push) at a lower cost, need faster time-to-value with guided workflows, and prefer pre-built integrations over extensive customization—ideal for small-to-mid-sized stores bootstrapping their marketing stack.
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Klaviyo: $20/month | Omnisend: N/A
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $100/month | Omnisend: N/A
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $720/month | Omnisend: N/A
additional property: Free Plan Email Features
  type: PropertyValue
  value: Klaviyo: All email features included | Omnisend: N/A
additional property: Email Template Design Options
  type: PropertyValue
  value: Klaviyo: eCommerce-optimized templates | Omnisend: N/A
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Klaviyo: Advanced behavior-led segmentation | Omnisend: N/A
additional property: Customer Data Integration
  type: PropertyValue
  value: Klaviyo: Unified customer data foundation | Omnisend: N/A
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: Klaviyo: 5,000+ | Omnisend: N/A
additional property: Free Plan SMS Capability
  type: PropertyValue
  value: Klaviyo: Not included | Omnisend: Unlimited SMS included
additional property: Free Plan Segmentation Limits
  type: PropertyValue
  value: Klaviyo: Basic email features only | Omnisend: Unlimited segments
additional property: Pre-Built Integrations
  type: PropertyValue
  value: Klaviyo: Extensive custom via API | Omnisend: 130+ pre-built
additional property: Customer Data Behavioral Depth
  type: PropertyValue
  value: Klaviyo: Real-time behavioral graphs with continuous updates | Omnisend: Behavioral tracking with standard segmentation
additional property: Omnichannel Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push, in-app, direct mail | Omnisend: Email, SMS, push notifications
additional property: Entry-Level Pricing Accessibility
  type: PropertyValue
  value: Klaviyo: Higher minimum investment required | Omnisend: More cost-effective, free plan available
additional property: Target Market Focus
  type: PropertyValue
  value: Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands | Omnisend: Small-to-mid ecommerce, Shopify, cost-conscious teams
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: Klaviyo: $72 | Omnisend: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: Klaviyo: $20/month (500 contacts) | Omnisend: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: Klaviyo: Varies by plan features | Omnisend: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: Klaviyo: B2C customer data platform | Omnisend: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: Klaviyo: Included in all plans | Omnisend: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: Klaviyo: 4,200% ROI (industry average) | Omnisend: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push (native) | Omnisend: N/A
additional property: Segmentation Filter Count
  type: PropertyValue
  value: Klaviyo: 45+ filters | Omnisend: N/A
additional property: Two-Way Messaging
  type: PropertyValue
  value: Klaviyo: Limited 2-way capability | Omnisend: N/A
additional property: Email Marketing Integration
  type: PropertyValue
  value: Klaviyo: Native email + SMS + pop-ups | Omnisend: N/A
additional property: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value: Klaviyo: $50M+ | Omnisend: N/A
additional property: A/B Testing
  type: PropertyValue
  value: Klaviyo: Yes, multi-channel A/B testing | Omnisend: N/A
additional property: Campaign Scheduling
  type: PropertyValue
  value: Klaviyo: Smart scheduling with AI optimization | Omnisend: N/A
additional property: Pricing Structure
  type: PropertyValue
  value: Klaviyo: Active profiles (contacts with behavior) | Omnisend: N/A
additional property: Free Contact Storage
  type: PropertyValue
  value: Klaviyo: Limited (plan-dependent) | Omnisend: N/A
additional property: Email Support Cost
  type: PropertyValue
  value: Klaviyo: Included (higher plans only) | Omnisend: N/A
additional property: Segmentation Capability
  type: PropertyValue
  value: Klaviyo: Advanced behavioral data segmentation | Omnisend: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Klaviyo: 3 (Email, SMS, WhatsApp) | Omnisend: N/A
additional property: AI Features Available
  type: PropertyValue
  value: Klaviyo: Personalized send time optimization | Omnisend: N/A
additional property: Customer Data Platform
  type: PropertyValue
  value: Klaviyo: Built-in CDP as core foundation | Omnisend: N/A
additional property: Setup Complexity
  type: PropertyValue
  value: Klaviyo: Steeper learning curve (data-focused) | Omnisend: Low (guided ecommerce workflows)
additional property: Platform Rating
  type: PropertyValue
  value: Klaviyo: 4.7/5 | Omnisend: N/A
additional property: AI-Powered Features
  type: PropertyValue
  value: Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization | Omnisend: N/A
additional property: Deliverability Grade
  type: PropertyValue
  value: Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure | Omnisend: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: Klaviyo: Unlimited triggered sequences with advanced conditional logic | Omnisend: N/A
additional property: Typical Onboarding Time
  type: PropertyValue
  value: Klaviyo: 7-14 | Omnisend: N/A
additional property: Target Business Size
  type: PropertyValue
  value: Klaviyo: SMB to Enterprise (all Shopify store sizes) | Omnisend: N/A
additional property: eCommerce Revenue Attribution
  type: PropertyValue
  value: Klaviyo: $72 per email sent | Omnisend: N/A
additional property: eCommerce Platform ROI
  type: PropertyValue
  value: Klaviyo: Industry average 4,200% | Omnisend: N/A
additional property: Shopify Native Integration Depth
  type: PropertyValue
  value: Klaviyo: Deep native with purchase-event segmentation | Omnisend: N/A
additional property: CRM Lead Scoring Capability
  type: PropertyValue
  value: Klaviyo: Behavioral purchase-event segmentation | Omnisend: N/A
additional property: Multi-Channel Support
  type: PropertyValue
  value: Klaviyo: Email and SMS | Omnisend: N/A
additional property: Primary Geographic Strength
  type: PropertyValue
  value: Klaviyo: North America eCommerce focus | Omnisend: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Klaviyo: $20+ (usage-based) | Omnisend: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/entity/omnisend
significant link: https://www.aversusb.net/alternatives/omnisend
significant link: https://www.aversusb.net/api/answer/klaviyo-vs-omnisend
significant link: https://www.aversusb.net/api/v1/schema/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
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related link: https://www.aversusb.net/compare/constant-contact-vs-klaviyo
related link: https://www.aversusb.net/compare/brevo-vs-omnisend
related link: https://www.aversusb.net/compare/convertkit-vs-klaviyo
teaches: How to choose between Klaviyo and Omnisend
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Klaviyo vs Omnisend — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Klaviyo
type: SoftwareApplication
language: en-US
description: Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
image: ImageObject
  caption: Klaviyo
subject of: Klaviyo vs Omnisend
image: ImageObject
  caption: Klaviyo

Omnisend
type: SoftwareApplication
language: en-US
description: Budget-friendly omnichannel marketing platform combining email, SMS, and push notifications.
subject of: Klaviyo vs Omnisend

Klaviyo vs Omnisend — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Klaviyo vs Omnisend. Contains 150 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Entry Tier)
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  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
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  value reference: Features
variable measured: Segmentation Capabilities
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variable measured: Customer Data Integration
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variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Free Plan SMS Capability
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Free Plan Segmentation Limits
  type: PropertyValue
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variable measured: Pre-Built Integrations
  type: PropertyValue
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variable measured: Customer Data Behavioral Depth
  type: PropertyValue
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variable measured: Omnichannel Support
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variable measured: Entry-Level Pricing Accessibility
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variable measured: Target Market Focus
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variable measured: Average eCommerce Email Revenue Per Send
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variable measured: Starting Price (Email Only)
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variable measured: Price at 100K Contacts
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variable measured: Built-in CRM for Sales Teams
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variable measured: Native SMS Channel
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variable measured: eCommerce Email Automation ROI
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variable measured: Multi-Channel Automation Support
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variable measured: Segmentation Filter Count
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variable measured: Two-Way Messaging
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variable measured: Email Marketing Integration
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variable measured: Client Revenue Tracked (Lifetime)
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variable measured: A/B Testing
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variable measured: Pricing Structure
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variable measured: Free Contact Storage
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variable measured: Channels Supported
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variable measured: AI Features Available
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variable measured: Customer Data Platform
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variable measured: Setup Complexity
  type: PropertyValue
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variable measured: Platform Rating
  type: PropertyValue
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variable measured: AI-Powered Features
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variable measured: Deliverability Grade
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variable measured: Automation Capabilities
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variable measured: Typical Onboarding Time
  type: PropertyValue
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variable measured: Target Business Size
  type: PropertyValue
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variable measured: eCommerce Revenue Attribution
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variable measured: eCommerce Platform ROI
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  value reference: Revenue Performance
variable measured: Shopify Native Integration Depth
  type: PropertyValue
  value reference: Integration
variable measured: CRM Lead Scoring Capability
  type: PropertyValue
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variable measured: Multi-Channel Support
  type: PropertyValue
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variable measured: Primary Geographic Strength
  type: PropertyValue
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variable measured: Starting Monthly Price
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variable measured: Channels Supported
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variable measured: Email Deliverability Rate
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variable measured: API Rate Limit
  type: PropertyValue
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variable measured: Customer Support Availability
  type: PropertyValue
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variable measured: Segmentation Capabilities
  type: PropertyValue
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variable measured: Mobile App Users
  type: PropertyValue
  value reference: Customers
variable measured: Learning Curve
  type: PropertyValue
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variable measured: Price at 50,000 Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: SMS Cost Per Message
  type: PropertyValue
  value reference: SMS
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Ease of Use Score
  type: PropertyValue
  value reference: User Experience
variable measured: E-commerce Integration Quality
variable measured: Personalization Capabilities
variable measured: Maximum Subscriber Limit
variable measured: Starting Price
variable measured: Email Integrations Count
variable measured: SMS Marketing Included
variable measured: API Rate Limits
variable measured: Landing Page Builder
variable measured: SMS Deliverability Rate
is based on: https://www.aversusb.net/compare/klaviyo-vs-omnisend

Klaviyo vs Omnisend — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Klaviyo vs Omnisend.
has defined term: Pricing
has defined term: Features
has defined term: Limits
has defined term: Pricing & Features
has defined term: Segmentation
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Performance & Results
has defined term: Optimization
has defined term: Support
has defined term: Ease of Use
has defined term: Overall Quality
has defined term: Innovation
has defined term: Email Deliverability
has defined term: Implementation
has defined term: Revenue Performance
has defined term: Integration
has defined term: Channels
has defined term: Market Position
has defined term: Performance
has defined term: Developer
has defined term: Customers
has defined term: Usability
has defined term: SMS
has defined term: User Experience
has defined term: Scalability
has defined term: Deployment
has defined term: Integrations
has defined term: Revenue
has defined term: Onboarding
has defined term: Automation
has defined term: Technical
has defined term: Ecosystem
has defined term: Reputation
has defined term: Capacity

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Channels
type: DefinedTerm
term code: channels
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

SMS
type: DefinedTerm
term code: sms
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Klaviyo vs Omnisend — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-05-08T00:38:11.410Z
author: A Versus B
publisher: A Versus B
is part of: klaviyo-vs-omnisend
main entity: Which platform is cheaper for small ecommerce stores?
  type: Question
  accepted answer: Answer
    text: Omnisend is significantly more cost-effective for small businesses. Its free plan includes unlimited SMS messaging and unlimited segments, while Klaviyo's free plan is limited to basic email features with no SMS. For stores under $50K monthly revenue, Omnisend's lower pricing tier makes it the better financial choice.
    language: en-US
main entity: Which platform has better customer segmentation capabilities?
  type: Question
  accepted answer: Answer
    text: Klaviyo excels at advanced segmentation through its unified customer data platform that builds real-time behavioral graphs. This enables more sophisticated trigger-based automation and personalization. Omnisend offers competent segmentation including unlimited segments in the free plan, but lacks Klaviyo's depth for complex behavioral workflows.
    language: en-US
main entity: How quickly can I set up each platform?
  type: Question
  accepted answer: Answer
    text: Omnisend has a faster setup with guided ecommerce workflows that reduce decision fatigue, making it ideal for teams wanting to launch campaigns within days. Klaviyo requires more upfront configuration decisions around data architecture and segmentation strategy, but pays off long-term with greater flexibility and control.
    language: en-US
main entity: Which integrates better with Shopify?
  type: Question
  accepted answer: Answer
    text: Both integrate deeply with Shopify and Shopify Plus. Klaviyo offers more extensive custom integration possibilities via API for complex tech stacks, while Omnisend provides 130+ pre-built integrations covering most common ecommerce tools, making integration setup faster for typical stores.
    language: en-US
main entity: Should I choose based on email performance metrics alone?
  type: Question
  accepted answer: Answer
    text: No—the real difference is in segmentation depth, automation sophistication, and behavioral triggers. Klaviyo's unified data platform enables more advanced lifecycle campaigns over time, while Omnisend's simpler architecture gets you launching multichannel campaigns faster. Choose based on your team's data maturity and growth timeline, not just email specs.
    language: en-US

How to Choose Between Klaviyo and Omnisend
type: HowTo
description: Klaviyo is built on unified customer data depth enabling advanced segmentation and personalization across all channels, while Omnisend prioritizes guided ecommerce workflows with affordable omnichannel execution. Klaviyo wins for data-driven brands needing sophisticated behavioral triggers; Omnisend wins for cost-conscious stores wanting faster setup.
language: en-US
total time: PT3M
step: Consider: Core Product Architecture
step: Consider: Free Plan SMS Messaging
step: Consider: Free Plan Segmentation
step: Consider: Segmentation Depth
step: Consider: Third-Party Integrations
step: Consider: Setup Speed for New Users
step: Consider: Customer Data Richness
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Klaviyo if your brand needs sophisticated behavioral segmentation, advanced personalization across channels, and plans to invest in deep customer data infrastructure—ideal for mid-to-large ecommerce companies with mature marketing teams. Choose Omnisend if you want multichannel marketing (email, SMS, push) at a lower cost, need faster time-to-value with guided workflows, and prefer pre-built integrations over extensive customization—ideal for small-to-mid-sized stores bootstrapping their marketing stack.

Consider: Core Product Architecture
type: HowToStep
position: 1
text: Core Product Architecture: Klaviyo has Unified customer data platform + marketing engine, while Omnisend has Ecommerce-first workflow + omnichannel bundling.

Consider: Free Plan SMS Messaging
type: HowToStep
position: 2
text: Free Plan SMS Messaging: Klaviyo has Not included in free tier, while Omnisend has Unlimited SMS included free.

Consider: Free Plan Segmentation
type: HowToStep
position: 3
text: Free Plan Segmentation: Klaviyo has Basic email features only, while Omnisend has Unlimited segments included free.

Consider: Segmentation Depth
type: HowToStep
position: 4
text: Segmentation Depth: Klaviyo has Advanced behavioral graph with real-time customer profiles, while Omnisend has Competent but simpler segmentation logic.

Consider: Third-Party Integrations
type: HowToStep
position: 5
text: Third-Party Integrations: Klaviyo has Extensive custom integrations via API, while Omnisend has 130+ pre-built integrations + flexible APIs.

Consider: Setup Speed for New Users
type: HowToStep
position: 6
text: Setup Speed for New Users: Klaviyo has Requires more configuration decisions, while Omnisend has Guided ecommerce workflows reduce decision load.

Consider: Customer Data Richness
type: HowToStep
position: 7
text: Customer Data Richness: Klaviyo has Builds real-time behavioral graphs continuously, while Omnisend has Tracks behavioral data but with less depth.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Klaviyo vs Omnisend
review body: Klaviyo is built on unified customer data depth enabling advanced segmentation and personalization across all channels, while Omnisend prioritizes guided ecommerce workflows with affordable omnichannel execution. Klaviyo wins for data-driven brands needing sophisticated behavioral triggers; Omnisend wins for cost-conscious stores wanting faster setup.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Klaviyo vs Omnisend

Channels Supported
type: PropertyValue
value: Klaviyo: Email, SMS, Web Push, Forms | Omnisend: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 99.2% | Omnisend: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 10,000 | Omnisend: N/A

Customer Support Availability
type: PropertyValue
value: Klaviyo: 24/5 email, phone 9-5 EST | Omnisend: N/A

Segmentation Capabilities
type: PropertyValue
value: Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes | Omnisend: N/A

Mobile App Users
type: PropertyValue
value: Klaviyo: 150,000+ e-commerce merchants | Omnisend: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | Omnisend: N/A

Price at 50,000 Contacts
type: PropertyValue
value: Klaviyo: $1,250 | Omnisend: N/A

SMS Cost Per Message
type: PropertyValue
value: Klaviyo: $0.01-0.03 (add-on) | Omnisend: N/A

Automation Complexity Level
type: PropertyValue
value: Klaviyo: Advanced multi-channel | Omnisend: N/A

Ease of Use Score
type: PropertyValue
value: Klaviyo: 6.5 | Omnisend: N/A

E-commerce Integration Quality
type: PropertyValue
value: Klaviyo: Native integration with major platforms | Omnisend: N/A

Personalization Capabilities
type: PropertyValue
value: Klaviyo: AI-powered with customer data platform | Omnisend: N/A

Maximum Subscriber Limit
type: PropertyValue
value: Klaviyo: Unlimited | Omnisend: N/A

Starting Price
type: PropertyValue
value: Klaviyo: $20 | Omnisend: N/A

Email Integrations Count
type: PropertyValue
value: Klaviyo: 400+ | Omnisend: N/A

SMS Marketing Included
type: PropertyValue
value: Klaviyo: Yes, native SMS | Omnisend: N/A

API Rate Limits
type: PropertyValue
value: Klaviyo: 60 | Omnisend: N/A

Landing Page Builder
type: PropertyValue
value: Klaviyo: No, third-party required | Omnisend: N/A

SMS Deliverability Rate
type: PropertyValue
value: Klaviyo: 98% | Omnisend: N/A

Starting Monthly Cost
type: PropertyValue
value: Klaviyo: $20-45 | Omnisend: N/A

Free Email Monthly Limit
type: PropertyValue
value: Klaviyo: None | Omnisend: N/A

SMS Capability
type: PropertyValue
value: Klaviyo: Native SMS included | Omnisend: N/A

E-commerce Templates Available
type: PropertyValue
value: Klaviyo: 200+ Shopify-optimized | Omnisend: N/A

Automation Workflow Complexity
type: PropertyValue
value: Klaviyo: Unlimited with predictive optimization | Omnisend: N/A

Open Rate Improvement (avg)
type: PropertyValue
value: Klaviyo: 10-15% with predictive send time | Omnisend: N/A

Deliverability Rating
type: PropertyValue
value: Klaviyo: 99.1% | Omnisend: N/A

Base Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | Omnisend: N/A

Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 days | Omnisend: N/A

Email Template Library
type: PropertyValue
value: Klaviyo: 500+ | Omnisend: N/A

Lead Scoring Accuracy
type: PropertyValue
value: Klaviyo: 35% | Omnisend: N/A

SMS Open Rate
type: PropertyValue
value: Klaviyo: 98% | Omnisend: N/A

Free Plan Contact Limit
type: PropertyValue
value: Klaviyo: 500 | Omnisend: N/A

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Klaviyo: Unlimited | Omnisend: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Klaviyo: None (paid only) | Omnisend: N/A

Native E-commerce Integrations
type: PropertyValue
value: Klaviyo: 200+ | Omnisend: N/A

Setup Time (Minutes)
type: PropertyValue
value: Klaviyo: 30-45 | Omnisend: N/A

Automation Workflows (Free Tier)
type: PropertyValue
value: Klaviyo: 5 active automations | Omnisend: N/A

Available Template Library
type: PropertyValue
value: Klaviyo: 150+ with AI generation | Omnisend: N/A

SMS Channel Support
type: PropertyValue
value: Klaviyo: Yes (all plans) | Omnisend: N/A

SMS Average Revenue Per Message
type: PropertyValue
value: Klaviyo: $0.45 | Omnisend: N/A

Base Monthly Price
type: PropertyValue
value: Klaviyo: $20 (for 500 contacts) | Omnisend: N/A

Email Templates Available
type: PropertyValue
value: Klaviyo: 500+ | Omnisend: N/A

Average Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 weeks (visual setup) | Omnisend: N/A

API Rate Limit (Standard Plan)
type: PropertyValue
value: Klaviyo: 500 | Omnisend: N/A

Native Mobile App Push Support
type: PropertyValue
value: Klaviyo: Web push only | Omnisend: N/A

Shopify Integration
type: PropertyValue
value: Klaviyo: Native built-in integration | Omnisend: N/A

Maximum Contact Database Size
type: PropertyValue
value: Klaviyo: 100+ million | Omnisend: N/A

Starting Price (Monthly)
type: PropertyValue
value: Klaviyo: $20 | Omnisend: $25/month
value reference: Klaviyo

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: Klaviyo: $320 | Omnisend: N/A

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: Klaviyo: $1,200+ | Omnisend: N/A

Pre-built Automation Templates
type: PropertyValue
value: Klaviyo: 250+ | Omnisend: N/A

CRM Deal Pipeline Features
type: PropertyValue
value: Klaviyo: Basic customer profiles only | Omnisend: N/A

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20 | Omnisend: N/A

Lead Scoring Models
type: PropertyValue
value: Klaviyo: Basic behavioral and manual only | Omnisend: N/A

Account-Based Marketing Capability
type: PropertyValue
value: Klaviyo: Not supported | Omnisend: N/A

SMS Campaign Performance (CTR)
type: PropertyValue
value: Klaviyo: 35-40% | Omnisend: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | Omnisend: N/A

Email Channel
type: PropertyValue
value: Klaviyo: Supported | Omnisend: N/A

SMS Channel
type: PropertyValue
value: Klaviyo: Supported | Omnisend: N/A

Push Notifications
type: PropertyValue
value: Klaviyo: Basic mobile only | Omnisend: N/A

In-App Messaging
type: PropertyValue
value: Klaviyo: Not supported | Omnisend: N/A

Free Trial Length
type: PropertyValue
value: Klaviyo: 14 | Omnisend: N/A

Shopify Integration Depth
type: PropertyValue
value: Klaviyo: Native deep integration with pre-built flows | Omnisend: N/A

Entry-Level Monthly Price
type: PropertyValue
value: Klaviyo: $20 | Omnisend: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 300 | Omnisend: N/A

Native SMS Marketing
type: PropertyValue
value: Klaviyo: Yes, included with segmentation | Omnisend: N/A

Pre-built E-commerce Integrations
type: PropertyValue
value: Klaviyo: 150+ | Omnisend: N/A

Monthly Cost at 1M Contacts
type: PropertyValue
value: Klaviyo: $1,350 | Omnisend: N/A

Behavioral Automation Depth
type: PropertyValue
value: Klaviyo: Advanced (20+ trigger types) | Omnisend: N/A

Base Plan Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | Omnisend: $20

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 98.5% | Omnisend: 97.2%
value reference: Klaviyo

Contact Limit (Free Plan)
type: PropertyValue
value: Klaviyo: 500 | Omnisend: 500

Included Channels (Base Tier)
type: PropertyValue
value: Klaviyo: Email only | Omnisend: Email + SMS + Push

Price Per SMS (Add-on/Included)
type: PropertyValue
value: Klaviyo: $0.01-0.015 (add-on) | Omnisend: Included
value reference: Omnisend

Native Integrations
type: PropertyValue
value: Klaviyo: 100+ | Omnisend: 60+
value reference: Klaviyo

Predictive Analytics Capability
type: PropertyValue
value: Klaviyo: Yes (advanced) | Omnisend: No

Mid-Tier Plan Monthly Cost (10k contacts)
type: PropertyValue
value: Klaviyo: $45 | Omnisend: $99
value reference: Klaviyo

Monthly Starting Price
type: PropertyValue
value: Klaviyo: $20 | Omnisend: N/A

Free Tier Monthly Email Sends
type: PropertyValue
value: Klaviyo: Unlimited | Omnisend: N/A

Native Ecommerce Integrations
type: PropertyValue
value: Klaviyo: 200+ | Omnisend: N/A

Behavioral Automation Triggers
type: PropertyValue
value: Klaviyo: 100+ | Omnisend: N/A

A/B Test Variants Supported
type: PropertyValue
value: Klaviyo: Subject, content, send time, segment split | Omnisend: N/A

Landing Page Builder Included
type: PropertyValue
value: Klaviyo: Paid add-on ($0.02 per view) | Omnisend: N/A

Base Monthly Price (500 contacts)
type: PropertyValue
value: Klaviyo: $20 | Omnisend: N/A

Direct Platform Integrations
type: PropertyValue
value: Klaviyo: 150+ | Omnisend: N/A

Implementation Time (Average)
type: PropertyValue
value: Klaviyo: 14-21 days | Omnisend: N/A

Automation Workflows (Entry Plan)
type: PropertyValue
value: Klaviyo: Unlimited | Omnisend: N/A

Customer Satisfaction Rating
type: PropertyValue
value: Klaviyo: 4.5/5 | Omnisend: N/A

SMS Marketing Cost
type: PropertyValue
value: Klaviyo: Included in base | Omnisend: N/A

Contact Limit (Entry Plan)
type: PropertyValue
value: Klaviyo: 500 | Omnisend: N/A

Native CRM Features
type: PropertyValue
value: Klaviyo: Customer profiles and purchase history only | Omnisend: N/A

G2 User Rating
type: PropertyValue
value: Klaviyo: 4.7 | Omnisend: N/A

Review Count (G2)
type: PropertyValue
value: Klaviyo: 3,100+ | Omnisend: N/A

Automation Workflows (Pre-built)
type: PropertyValue
value: Klaviyo: 400+ | Omnisend: N/A

Free Tier SMS Messages
type: PropertyValue
value: Klaviyo: N/A | Omnisend: 0 SMS (SMS is paid-only)

Pre-built Email Templates
type: PropertyValue
value: Klaviyo: N/A | Omnisend: 120+ templates

Customer Support Response Time
type: PropertyValue
value: Klaviyo: N/A | Omnisend: 2-4 hours average

Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | Omnisend: Unlimited workflows with AI suggestions

Ecommerce-Specific Abandoned Cart Feature
type: PropertyValue
value: Klaviyo: N/A | Omnisend: Advanced with AI product recommendations

Monthly Contact Limit (Free Plan)
type: PropertyValue
value: Klaviyo: N/A | Omnisend: 500 contacts (Free plan available)

SpeakableSpecification
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Klaviyo — Wikipedia
type: CreativeWork

Omnisend — Wikipedia
type: CreativeWork

Compare Klaviyo vs Omnisend
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/klaviyo-vs-omnisend
object: Klaviyo
object: Omnisend

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Starting Price
type: PropertyValue
value reference: Pricing

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

API Rate Limits
type: PropertyValue
value reference: Integration

Landing Page Builder
type: PropertyValue
value reference: Features

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Free Plan Contact Limit
type: PropertyValue
value reference: Features

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Base Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Onboarding

API Rate Limit (Standard Plan)
type: PropertyValue
value reference: Integration

Native Mobile App Push Support
type: PropertyValue
value reference: Features

Shopify Integration
type: PropertyValue
value reference: Integrations

Maximum Contact Database Size
type: PropertyValue
value reference: Scalability

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Lead Scoring Models
type: PropertyValue
value reference: Features

Account-Based Marketing Capability
type: PropertyValue
value reference: Features

SMS Campaign Performance (CTR)
type: PropertyValue
value reference: Performance

Learning Curve
type: PropertyValue
value reference: Usability

Email Channel
type: PropertyValue
value reference: Features

SMS Channel
type: PropertyValue
value reference: Features

Push Notifications
type: PropertyValue
value reference: Features

In-App Messaging
type: PropertyValue
value reference: Features

Free Trial Length
type: PropertyValue
value reference: Onboarding

Shopify Integration Depth
type: PropertyValue
value reference: Integrations

Entry-Level Monthly Price
type: PropertyValue
value reference: Pricing

API Rate Limit
type: PropertyValue
value reference: Technical

Native SMS Marketing
type: PropertyValue
value reference: Features

Pre-built E-commerce Integrations
type: PropertyValue
value reference: Integrations

Monthly Cost at 1M Contacts
type: PropertyValue
value reference: Pricing

Behavioral Automation Depth
type: PropertyValue
value reference: Features

Base Plan Monthly Cost
type: PropertyValue
value reference: Pricing

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Contact Limit (Free Plan)
type: PropertyValue
value reference: Features

Included Channels (Base Tier)
type: PropertyValue
value reference: Features

Price Per SMS (Add-on/Included)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Ecosystem

Predictive Analytics Capability
type: PropertyValue
value reference: Features

Mid-Tier Plan Monthly Cost (10k contacts)
type: PropertyValue
value reference: Pricing

Monthly Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Sends
type: PropertyValue
value reference: Pricing

Native Ecommerce Integrations
type: PropertyValue
value reference: Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Features

A/B Test Variants Supported
type: PropertyValue
value reference: Features

Landing Page Builder Included
type: PropertyValue
value reference: Features

Base Monthly Price (500 contacts)
type: PropertyValue
value reference: Pricing

Direct Platform Integrations
type: PropertyValue
value reference: Features

Implementation Time (Average)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Entry Plan)
type: PropertyValue
value reference: Features

Customer Satisfaction Rating
type: PropertyValue
value reference: Reputation

SMS Marketing Cost
type: PropertyValue
value reference: Pricing

Contact Limit (Entry Plan)
type: PropertyValue
value reference: Capacity

Native CRM Features
type: PropertyValue
value reference: Features

G2 User Rating
type: PropertyValue
value reference: Reputation

Review Count (G2)
type: PropertyValue
value reference: Reputation

Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Free Tier SMS Messages
type: PropertyValue
value reference: Features

Pre-built Email Templates
type: PropertyValue
value reference: Features

Customer Support Response Time
type: PropertyValue
value reference: Support

Automation Workflows
type: PropertyValue
value reference: Features

Ecommerce-Specific Abandoned Cart Feature
type: PropertyValue
value reference: Features

Monthly Contact Limit (Free Plan)
type: PropertyValue
value reference: Pricing