Klaviyo vs Mailchimp
type: Article
description: Klaviyo is a specialized email and SMS marketing platform built for e-commerce with advanced segmentation and higher costs ($20-$1,250/month), while Mailchimp is a general-purpose marketing automation tool with a free tier and lower pricing ($0-$350/month) but less sophisticated features.
language: en-US
date published: 2026-07-08T05:04:22.985Z
date created: 2026-07-08T05:04:22.985Z
date modified: 2026-07-08T05:04:23.032Z
content reference time: 2026-07-08T05:04:23.032Z
author: A Versus B
publisher: A Versus B
about: Klaviyo
about: Mailchimp
abstract: Klaviyo is a specialized email and SMS marketing platform built for e-commerce with advanced segmentation and higher costs ($20-$1,250/month), while Mailchimp is a general-purpose marketing automation tool with a free tier and lower pricing ($0-$350/month) but less sophisticated features.
text: Pricing Model. Segmentation Depth. E-commerce Integration. SMS Marketing Channel. Automation Workflows. Free Plan Availability. Average Revenue Per User (ARPU)
conclusion text: Choose Klaviyo if you run an e-commerce business and need sophisticated segmentation, SMS marketing, and predictive analytics to maximize customer lifetime value—the higher cost justifies ROI for high-volume sellers. Choose Mailchimp if you're a small business, nonprofit, or startup with a limited budget, want a free option to start, or need basic email marketing without complex automation.
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Klaviyo: $20/month | Mailchimp: $13/month
  value reference: Mailchimp
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $100/month | Mailchimp: $50-70/month
  value reference: Mailchimp
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $720/month | Mailchimp: $100/month
  value reference: Mailchimp
additional property: Free Plan Email Features
  type: PropertyValue
  value: Klaviyo: All email features included | Mailchimp: Limited core features only
additional property: Email Template Design Options
  type: PropertyValue
  value: Klaviyo: eCommerce-optimized templates | Mailchimp: Extensive design variety and customization
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Klaviyo: Advanced behavior-led segmentation | Mailchimp: Standard audience segmentation
additional property: Customer Data Integration
  type: PropertyValue
  value: Klaviyo: Unified customer data foundation | Mailchimp: Basic contact data syncing
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: Klaviyo: 5,000+ | Mailchimp: 1,000-5,000
  value reference: Klaviyo
additional property: Free Plan SMS Capability
  type: PropertyValue
  value: Klaviyo: Not included | Mailchimp: N/A
additional property: Free Plan Segmentation Limits
  type: PropertyValue
  value: Klaviyo: Basic email features only | Mailchimp: N/A
additional property: Pre-built Integrations
  type: PropertyValue
  value: Klaviyo: Extensive custom via API | Mailchimp: N/A
additional property: Customer Data Behavioral Depth
  type: PropertyValue
  value: Klaviyo: Real-time behavioral graphs with continuous updates | Mailchimp: N/A
additional property: Omnichannel Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push, in-app, direct mail | Mailchimp: N/A
additional property: Entry-Level Pricing Accessibility
  type: PropertyValue
  value: Klaviyo: Higher minimum investment required | Mailchimp: N/A
additional property: Target Market Focus
  type: PropertyValue
  value: Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands | Mailchimp: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: Klaviyo: $72 | Mailchimp: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: Klaviyo: $20/month (500 contacts) | Mailchimp: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: Klaviyo: Varies by plan features | Mailchimp: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: Klaviyo: B2C customer data platform | Mailchimp: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: Klaviyo: Included in all plans | Mailchimp: N/A
additional property: Shopify Integration Depth
  type: PropertyValue
  value: Klaviyo: Native with product catalog sync, dynamic blocks, and product recommendations | Mailchimp: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: Klaviyo: 4,200% ROI (industry average) | Mailchimp: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push (native) | Mailchimp: N/A
additional property: Segmentation Filter Count
  type: PropertyValue
  value: Klaviyo: 45+ filters | Mailchimp: N/A
additional property: Two-Way Messaging
  type: PropertyValue
  value: Klaviyo: Limited 2-way capability | Mailchimp: N/A
additional property: Email Marketing Integration
  type: PropertyValue
  value: Klaviyo: Native email + SMS + pop-ups | Mailchimp: N/A
additional property: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value: Klaviyo: $50M+ | Mailchimp: N/A
additional property: A/B Testing
  type: PropertyValue
  value: Klaviyo: Yes, multi-channel A/B testing | Mailchimp: All paid plans
additional property: Campaign Scheduling
  type: PropertyValue
  value: Klaviyo: Smart scheduling with AI optimization | Mailchimp: N/A
additional property: Pricing Structure
  type: PropertyValue
  value: Klaviyo: Active profiles (contacts with behavior) | Mailchimp: N/A
additional property: Free Contact Storage
  type: PropertyValue
  value: Klaviyo: Limited (plan-dependent) | Mailchimp: N/A
additional property: Email Support Cost
  type: PropertyValue
  value: Klaviyo: Included (higher plans only) | Mailchimp: N/A
additional property: Segmentation Capability
  type: PropertyValue
  value: Klaviyo: Advanced behavioral data segmentation | Mailchimp: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Klaviyo: 3 (Email, SMS, WhatsApp) | Mailchimp: N/A
additional property: AI Features Available
  type: PropertyValue
  value: Klaviyo: Personalized send time optimization | Mailchimp: N/A
additional property: Customer Data Platform
  type: PropertyValue
  value: Klaviyo: Built-in CDP as core foundation | Mailchimp: N/A
additional property: Setup Complexity
  type: PropertyValue
  value: Klaviyo: Steeper learning curve (data-focused) | Mailchimp: N/A
additional property: Platform Rating
  type: PropertyValue
  value: Klaviyo: 4.7/5 | Mailchimp: N/A
additional property: AI-Powered Features
  type: PropertyValue
  value: Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization | Mailchimp: N/A
additional property: Deliverability Grade
  type: PropertyValue
  value: Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure | Mailchimp: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: Klaviyo: Unlimited triggered sequences with advanced conditional logic | Mailchimp: N/A
additional property: Typical Onboarding Time
  type: PropertyValue
  value: Klaviyo: 7-14 | Mailchimp: N/A
additional property: Target Business Size
  type: PropertyValue
  value: Klaviyo: SMB to Enterprise (all Shopify store sizes) | Mailchimp: N/A
additional property: eCommerce Revenue Attribution
  type: PropertyValue
  value: Klaviyo: $72 per email sent | Mailchimp: N/A
additional property: eCommerce Platform ROI
  type: PropertyValue
  value: Klaviyo: Industry average 4,200% | Mailchimp: N/A
additional property: Shopify Native Integration Depth
  type: PropertyValue
  value: Klaviyo: Deep native with purchase-event segmentation | Mailchimp: N/A
additional property: CRM Lead Scoring Capability
  type: PropertyValue
  value: Klaviyo: Behavioral purchase-event segmentation | Mailchimp: N/A
additional property: Multi-Channel Support
  type: PropertyValue
  value: Klaviyo: Email and SMS | Mailchimp: N/A
additional property: Primary Geographic Strength
  type: PropertyValue
  value: Klaviyo: North America eCommerce focus | Mailchimp: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/entity/mailchimp
significant link: https://www.aversusb.net/alternatives/mailchimp
significant link: https://www.aversusb.net/api/answer/klaviyo-vs-mailchimp)
significant link: https://www.aversusb.net/api/v1/schema/klaviyo-vs-mailchimp)
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
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related link: https://www.aversusb.net/compare/getresponse-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-postscript
teaches: How to choose between Klaviyo and Mailchimp
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Klaviyo vs Mailchimp — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Klaviyo
type: SoftwareApplication
language: en-US
description: E-commerce-focused email and SMS marketing platform with advanced segmentation and automation.
image: ImageObject
  caption: Klaviyo
subject of: Klaviyo vs Mailchimp
image: ImageObject
  caption: Klaviyo

Mailchimp
type: SoftwareApplication
language: en-US
description: All-in-one marketing platform offering email campaigns, automation, landing pages, and CRM features.
image: ImageObject
  caption: Mailchimp
subject of: Klaviyo vs Mailchimp
image: ImageObject
  caption: Mailchimp

Klaviyo vs Mailchimp — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Klaviyo vs Mailchimp. Contains 250 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Entry Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Integration
  type: PropertyValue
  value reference: Features
variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Free Plan SMS Capability
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Free Plan Segmentation Limits
  type: PropertyValue
  value reference: Segmentation
variable measured: Pre-built Integrations
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Behavioral Depth
  type: PropertyValue
  value reference: Data Platform
variable measured: Omnichannel Support
  type: PropertyValue
  value reference: Feature Set
variable measured: Entry-Level Pricing Accessibility
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Target Market Focus
  type: PropertyValue
  value reference: Market Positioning
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: E-Commerce Features
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Segmentation Filter Count
  type: PropertyValue
  value reference: Targeting & Personalization
variable measured: Two-Way Messaging
  type: PropertyValue
  value reference: Customer Communication
variable measured: Email Marketing Integration
  type: PropertyValue
  value reference: Multi-Channel
variable measured: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value reference: Performance & Results
variable measured: A/B Testing
  type: PropertyValue
  value reference: Optimization
variable measured: Campaign Scheduling
  type: PropertyValue
  value reference: Features
variable measured: Pricing Structure
  type: PropertyValue
  value reference: Pricing
variable measured: Free Contact Storage
  type: PropertyValue
  value reference: Pricing
variable measured: Email Support Cost
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capability
  type: PropertyValue
  value reference: Features
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: AI Features Available
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Platform
  type: PropertyValue
  value reference: Features
variable measured: Setup Complexity
  type: PropertyValue
  value reference: Operations
variable measured: Platform Rating
  type: PropertyValue
  value reference: Overall Quality
variable measured: AI-Powered Features
  type: PropertyValue
  value reference: Advanced Tools
variable measured: Deliverability Grade
  type: PropertyValue
  value reference: Email Deliverability
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Typical Onboarding Time
  type: PropertyValue
  value reference: Developer Experience
variable measured: Target Business Size
  type: PropertyValue
  value reference: Market Positioning
variable measured: eCommerce Revenue Attribution
  type: PropertyValue
  value reference: Revenue Performance
variable measured: eCommerce Platform ROI
  type: PropertyValue
  value reference: Revenue Performance
variable measured: Shopify Native Integration Depth
  type: PropertyValue
  value reference: Integration
variable measured: CRM Lead Scoring Capability
  type: PropertyValue
  value reference: CRM Features
variable measured: Multi-Channel Support
  type: PropertyValue
  value reference: Features
variable measured: Primary Geographic Strength
  type: PropertyValue
  value reference: Market Position
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: API Rate Limit
  type: PropertyValue
  value reference: Developer
variable measured: Customer Support Availability
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Mobile App Users
  type: PropertyValue
  value reference: Customers
variable measured: Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Entry-Level Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 50,000 Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: SMS Cost Per Message
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Automation Complexity Level
variable measured: Ease of Use Score
variable measured: E-commerce Integration Quality
variable measured: Personalization Capabilities
variable measured: Maximum Subscriber Limit
variable measured: Starting Price
variable measured: Email Integrations Count
variable measured: SMS Marketing Included
variable measured: Behavioral Automation Triggers
is based on: https://www.aversusb.net/compare/klaviyo-vs-mailchimp)

Klaviyo vs Mailchimp — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Klaviyo vs Mailchimp.
has defined term: Pricing
has defined term: Features
has defined term: Limits
has defined term: Pricing & Features
has defined term: Segmentation
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Multi-Channel
has defined term: Performance & Results
has defined term: Optimization
has defined term: Support
has defined term: Operations
has defined term: Overall Quality
has defined term: Advanced Tools
has defined term: Email Deliverability
has defined term: Developer Experience
has defined term: Revenue Performance
has defined term: Integration
has defined term: Market Position
has defined term: Performance
has defined term: Developer
has defined term: Customers
has defined term: Usability
has defined term: Pricing & Limits
has defined term: Workflow Automation
has defined term: User Experience
has defined term: Scalability
has defined term: Automation
has defined term: Deployment
has defined term: Email Performance
has defined term: Ease of Use
has defined term: Revenue
has defined term: Trial
has defined term: Targeting
has defined term: Testing & QA
has defined term: Integrations
has defined term: Free Plan Features
has defined term: Customer Reviews
has defined term: Core Features
has defined term: Pricing Structure
has defined term: Analytics
has defined term: Features & Automation
has defined term: Features & Ecosystem
has defined term: Pricing & Plans
has defined term: Adoption
has defined term: User Satisfaction
has defined term: Marketing Automation
has defined term: Product Development
has defined term: Developer Tools
has defined term: Design
has defined term: Recognition
has defined term: Capacity
has defined term: Monetization
has defined term: Pricing & Volume
has defined term: Pricing & Access
has defined term: Revenue Model
has defined term: Implementation
has defined term: Reliability
has defined term: Scale
has defined term: Features & Integrations
has defined term: CRM
has defined term: Technical Performance
has defined term: Deliverability

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Multi-Channel
type: DefinedTerm
term code: multi-channel
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Advanced Tools
type: DefinedTerm
term code: advanced-tools
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Workflow Automation
type: DefinedTerm
term code: workflow-automation
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Email Performance
type: DefinedTerm
term code: email-performance
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Free Plan Features
type: DefinedTerm
term code: free-plan-features
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Pricing Structure
type: DefinedTerm
term code: pricing-structure
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Features & Automation
type: DefinedTerm
term code: features-&-automation
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Pricing & Plans
type: DefinedTerm
term code: pricing-&-plans
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Marketing Automation
type: DefinedTerm
term code: marketing-automation
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Product Development
type: DefinedTerm
term code: product-development
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Pricing & Volume
type: DefinedTerm
term code: pricing-&-volume
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Revenue Model
type: DefinedTerm
term code: revenue-model
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Features & Integrations
type: DefinedTerm
term code: features-&-integrations
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Technical Performance
type: DefinedTerm
term code: technical-performance
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

Deliverability
type: DefinedTerm
term code: deliverability
in defined term set: Klaviyo vs Mailchimp — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T05:04:23.032Z
author: A Versus B
publisher: A Versus B
is part of: klaviyo-vs-mailchimp)
main entity: Is Mailchimp really free, and what are the limitations?
  type: Question
  accepted answer: Answer
    text: Yes, Mailchimp's free tier is legitimately free for up to 500 contacts with unlimited emails, basic automation, and core features. Limitations include: no advanced segmentation, limited to 25 pre-built workflows, no SMS functionality, basic reporting, and Mailchimp branding on emails. Upgrade to paid plans starting at $20/month to remove these constraints.
    language: en-US
main entity: Can I use Klaviyo without an e-commerce store?
  type: Question
  accepted answer: Answer
    text: Technically yes, Klaviyo works for any business, but it's purpose-built and priced for e-commerce. If you don't have recurring customer data or need SMS alongside email, Mailchimp's more general approach and lower pricing may be a better fit. Klaviyo's core strength is syncing purchase behavior, cart data, and customer lifecycle events.
    language: en-US
main entity: How much can I save by choosing Mailchimp over Klaviyo?
  type: Question
  accepted answer: Answer
    text: At 10,000 contacts, Mailchimp costs $35/month vs. Klaviyo's $155/month—a 77% savings. At 50,000 contacts, the gap widens: Mailchimp is $175/month while Klaviyo reaches $900+/month. However, Klaviyo's predictive segmentation and SMS often generate 3-5x ROI uplift for e-commerce, so the higher cost frequently pays for itself.
    language: en-US
main entity: Which platform is better for SMS marketing?
  type: Question
  accepted answer: Answer
    text: Klaviyo offers native SMS with 98%+ deliverability, compliance automation, and unified contact management. Mailchimp requires a separate SMS add-on (Mailchimp SMS) with lower deliverability guarantees and separate billing. For serious SMS campaigns, Klaviyo is the clear winner; Mailchimp SMS is supplementary.
    language: en-US
main entity: Can I switch from Mailchimp to Klaviyo without losing data?
  type: Question
  accepted answer: Answer
    text: Yes, both platforms support CSV export/import of contacts and basic campaign history. However, historical email engagement data (opens, clicks) does not transfer, so you'll start fresh with Klaviyo's predictive models. Most users migrate smoothly in 1-2 hours; plan for a 2-4 week period to rebuild segmentation and automation logic.
    language: en-US

How to Choose Between Klaviyo and Mailchimp
type: HowTo
description: Klaviyo is a specialized email and SMS marketing platform built for e-commerce with advanced segmentation and higher costs ($20-$1,250/month), while Mailchimp is a general-purpose marketing automation tool with a free tier and lower pricing ($0-$350/month) but less sophisticated features.
language: en-US
total time: PT3M
step: Consider: Pricing Model
step: Consider: Segmentation Depth
step: Consider: E-commerce Integration
step: Consider: SMS Marketing Channel
step: Consider: Automation Workflows
step: Consider: Free Plan Availability
step: Consider: Average Revenue Per User (ARPU)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Klaviyo if you run an e-commerce business and need sophisticated segmentation, SMS marketing, and predictive analytics to maximize customer lifetime value—the higher cost justifies ROI for high-volume sellers. Choose Mailchimp if you're a small business, nonprofit, or startup with a limited budget, want a free option to start, or need basic email marketing without complex automation.

Consider: Pricing Model
type: HowToStep
position: 1
text: Pricing Model: Klaviyo has $20-$1,250/month based on contacts, while Mailchimp has $0-$350/month with free tier.

Consider: Segmentation Depth
type: HowToStep
position: 2
text: Segmentation Depth: Klaviyo has Advanced behavioral + predictive segmentation, while Mailchimp has Basic demographic + list segmentation.

Consider: E-commerce Integration
type: HowToStep
position: 3
text: E-commerce Integration: Klaviyo has Native Shopify, WooCommerce, BigCommerce integration, while Mailchimp has Limited native integration, requires apps.

Consider: SMS Marketing Channel
type: HowToStep
position: 4
text: SMS Marketing Channel: Klaviyo has Built-in SMS with deliverability tracking, while Mailchimp has SMS available via add-on only.

Consider: Automation Workflows
type: HowToStep
position: 5
text: Automation Workflows: Klaviyo has 150+ pre-built templates, AI-assisted flows, while Mailchimp has 25+ templates, basic conditional logic.

Consider: Free Plan Availability
type: HowToStep
position: 6
text: Free Plan Availability: Klaviyo has No free tier, while Mailchimp has Free tier up to 500 contacts.

Consider: Average Revenue Per User (ARPU)
type: HowToStep
position: 7
text: Average Revenue Per User (ARPU): Klaviyo has $480/year per active user, while Mailchimp has $95/year per active user.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Klaviyo vs Mailchimp
review body: Klaviyo is a specialized email and SMS marketing platform built for e-commerce with advanced segmentation and higher costs ($20-$1,250/month), while Mailchimp is a general-purpose marketing automation tool with a free tier and lower pricing ($0-$350/month) but less sophisticated features.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Klaviyo vs Mailchimp

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20+ (usage-based) | Mailchimp: N/A

Channels Supported
type: PropertyValue
value: Klaviyo: Email, SMS, Web Push, Forms | Mailchimp: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 99.2% | Mailchimp: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 10,000 | Mailchimp: N/A

Customer Support Availability
type: PropertyValue
value: Klaviyo: 24/5 email, phone 9-5 EST | Mailchimp: N/A

Segmentation Capabilities
type: PropertyValue
value: Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes | Mailchimp: N/A

Mobile App Users
type: PropertyValue
value: Klaviyo: 150,000+ e-commerce merchants | Mailchimp: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | Mailchimp: N/A

Entry-Level Monthly Price
type: PropertyValue
value: Klaviyo: $25 | Mailchimp: N/A

Price at 50,000 Contacts
type: PropertyValue
value: Klaviyo: $720 | Mailchimp: N/A

SMS Cost Per Message
type: PropertyValue
value: Klaviyo: $0.01-$0.015 | Mailchimp: $0.01-0.05 per SMS
value reference: Klaviyo

Automation Complexity Level
type: PropertyValue
value: Klaviyo: Advanced multi-channel | Mailchimp: Basic (Customer Journey Builder)

Ease of Use Score
type: PropertyValue
value: Klaviyo: 6.5 | Mailchimp: N/A

E-commerce Integration Quality
type: PropertyValue
value: Klaviyo: Native integration with major platforms | Mailchimp: Advanced abandoned cart, product recommendations, dynamic pricing

Personalization Capabilities
type: PropertyValue
value: Klaviyo: AI-powered with customer data platform | Mailchimp: N/A

Maximum Subscriber Limit
type: PropertyValue
value: Klaviyo: Unlimited | Mailchimp: N/A

Starting Price
type: PropertyValue
value: Klaviyo: $20 | Mailchimp: $0 (free tier) or $20 (Pro)
value reference: Mailchimp

Email Integrations Count
type: PropertyValue
value: Klaviyo: 400+ | Mailchimp: N/A

SMS Marketing Included
type: PropertyValue
value: Klaviyo: Yes, native SMS | Mailchimp: No (add-on only)

Behavioral Automation Triggers
type: PropertyValue
value: Klaviyo: 200+ | Mailchimp: N/A

API Rate Limits
type: PropertyValue
value: Klaviyo: 60 | Mailchimp: N/A

Landing Page Builder
type: PropertyValue
value: Klaviyo: No, third-party required | Mailchimp: Yes (drag-and-drop, AI-assisted)

SMS Deliverability Rate
type: PropertyValue
value: Klaviyo: 98% | Mailchimp: N/A

Starting Monthly Cost
type: PropertyValue
value: Klaviyo: $20-45 | Mailchimp: $20
value reference: Mailchimp

Free Email Monthly Limit
type: PropertyValue
value: Klaviyo: None | Mailchimp: N/A

SMS Capability
type: PropertyValue
value: Klaviyo: Native SMS included | Mailchimp: N/A

E-commerce Templates Available
type: PropertyValue
value: Klaviyo: 200+ Shopify-optimized | Mailchimp: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 500 req/sec | Mailchimp: 10 calls/second
value reference: Klaviyo

Automation Workflow Complexity
type: PropertyValue
value: Klaviyo: Unlimited with predictive optimization | Mailchimp: ~5 basic automations

Open Rate Improvement (avg)
type: PropertyValue
value: Klaviyo: 10-15% with predictive send time | Mailchimp: N/A

Deliverability Rating
type: PropertyValue
value: Klaviyo: 99.1% | Mailchimp: N/A

Base Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | Mailchimp: N/A

Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 days | Mailchimp: N/A

Email Template Library
type: PropertyValue
value: Klaviyo: 500+ | Mailchimp: 100+ professional templates
value reference: Klaviyo

Lead Scoring Accuracy
type: PropertyValue
value: Klaviyo: 35% | Mailchimp: N/A

SMS Open Rate
type: PropertyValue
value: Klaviyo: 98% | Mailchimp: N/A

Free Plan Contact Limit
type: PropertyValue
value: Klaviyo: 500 | Mailchimp: 500 contacts

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Klaviyo: Unlimited | Mailchimp: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Klaviyo: None (paid only) | Mailchimp: 500 free contacts

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 98.5% | Mailchimp: 96–98%
value reference: Klaviyo

Native E-commerce Integrations
type: PropertyValue
value: Klaviyo: 25+ including Shopify, WooCommerce, Amazon, TikTok Shop, custom APIs | Mailchimp: N/A

Setup Time (Minutes)
type: PropertyValue
value: Klaviyo: 30-45 | Mailchimp: N/A

Automation Workflows (Free Tier)
type: PropertyValue
value: Klaviyo: 5 active automations | Mailchimp: N/A

Available Template Library
type: PropertyValue
value: Klaviyo: 150+ with AI generation | Mailchimp: N/A

SMS Channel Support
type: PropertyValue
value: Klaviyo: Yes (all plans) | Mailchimp: N/A

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20 | Mailchimp: Free
value reference: Mailchimp

SMS Average Revenue Per Message
type: PropertyValue
value: Klaviyo: $0.45 | Mailchimp: N/A

Base Monthly Price
type: PropertyValue
value: Klaviyo: $20 (for 500 contacts) | Mailchimp: N/A

Free Trial Length
type: PropertyValue
value: Klaviyo: 14 days | Mailchimp: N/A

Email Templates Available
type: PropertyValue
value: Klaviyo: 500+ | Mailchimp: 1,000+ templates
value reference: Mailchimp

Average Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 weeks (visual setup) | Mailchimp: 0.08 months (1 hour)
value reference: Mailchimp

API Rate Limit (Standard Plan)
type: PropertyValue
value: Klaviyo: 500 | Mailchimp: N/A

Native Mobile App Push Support
type: PropertyValue
value: Klaviyo: Web push only | Mailchimp: N/A

Shopify Integration
type: PropertyValue
value: Klaviyo: Yes (native + Plus tier) | Mailchimp: N/A

Maximum Contact Database Size
type: PropertyValue
value: Klaviyo: 100+ million | Mailchimp: N/A

Core Marketing Channels
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 5 channels

Free Plan Available
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes (500 contacts)

Learning Curve Rating
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 7 (moderate to high)

Segmentation Depth
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Sophisticated data-driven rules

24/7 Support Availability
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes, varies by plan

SMS Marketing Capability
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes, with international expansion

Starting Price (Monthly)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $0-$20

Landing Page Builder Access
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Free on all plans

AI Email Generation
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Not available

Email Deliverability Testing
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: A/B testing and design testing (free)

eCommerce Platform Support
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: More extensive platform coverage

CRM Integration Capabilities
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Basic contact management

User Skill Level Required
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Beginner-friendly

Free Plan Subscriber Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500

Free Plan Monthly Email Sends
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500

G2 Aggregate Rating
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 4.3/5

Built-in E-commerce Features
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Limited (abandoned cart via integrations)

Overage Fees on Paid Plans
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes - charges per contact/send overages

Analytics & Reporting Depth
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Comprehensive campaign performance and subscriber insights

Third-Party Integrations Available
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 1,200+

AI Personalization Engine
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Basic personalization features

Trigger-Based Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Available but less intuitive setup

SMS Marketing Capabilities
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Full SMS suite with 2026 international expansion

User Interface Modernity
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Legacy interface, steep learning curve

CRM Integration
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Full native CRM platform integrated

Email Templates
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 200+

Monthly Cost (10,000 contacts)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $145

Native CRM Included
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: No (API integration only)

SMS Marketing Support
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes (added 2026, supports international markets)

Setup Time for First Campaign
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 1-2 hours

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Unlimited growth with pro-rated pricing

Free Plan Subscriber Capacity
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 250 contacts

Free Plan Monthly Email Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 1,000 emails/month

Paid Plan Email Sending
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Capped by contact tier multipliers

Global User Base
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 13 million users

G2 Review Rating
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 4.3/5 stars

Integrated CRM & Contact Management
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Full CRM suite with advanced segmentation

Built-in E-commerce & Monetization
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Limited e-commerce via integrations

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Steep 3-4x multiplier

Free Plan Contact Capacity
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500 contacts

CRM Type
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Basic add-on CRM

Lead Scoring Capability
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Manual segmentation only

Marketing Channels Supported
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Email, basic social

User Learning Curve
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Minimal (intuitive interface)

2026 Feature Updates
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Standard quarterly updates

Built-In CRM
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes, full CRM suite

Multi-Channel Marketing
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Email, SMS, landing pages, ads

API Complexity Level
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Moderate, marketing-focused

Setup Time for Non-Developers
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 10-20 minutes

Maximum Monthly Email Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 300,000 (based on plan)

Starting Price (Paid Plan)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $13/month (Essentials)

Maximum Contact Plan
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $800/month (100,000 contacts)

Free Plan Availability
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Full-featured free plan

Free Tier Available
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes (up to 500 contacts)

Email Template Quality
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Modern and professional

Automation Features
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Advanced automation included

Integration Capabilities
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Third-party integrations

G2 Award Count
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Transactional email and small business

CRM Functionality
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Full CRM with customer profiles

API Integration Support
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 1000+

User-Friendliness Rating
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 3.8/5

Max Contacts (Starter Plan)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500 (free) / 5,000 (paid)

Native CRM Integrations
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 3 (Salesforce, HubSpot, custom)

Lead Scoring Models Available
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Behavioral segmentation only

Learning Curve Difficulty
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 2/10 (simple)

Customer Support Response Time
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Email-based, no SLA

Lead Scoring Sophistication
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Basic (list segmentation only)

Native Salesforce CRM Integration
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: No (Zapier third-party only)

Account-Based Marketing (ABM) Support
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: No

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 1 (beginner-friendly)

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $50

Ease of Use Rating
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 7.8/10

Pre-Built Automation Templates
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 300+

Built-in Monetization Tools
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: None (requires third-party solutions)

Free Monthly Email Volume
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Unlimited (with 10k contacts max)

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Not applicable (subscriber-based)

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $350/month

Campaign Template Library
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500+

API Response Time (p95)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 250ms

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Unlimited (standard feature)

Maximum Contacts/Recipients
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Unlimited (with pricing increase)

Entry-Level Monthly Cost
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $0

Max Contacts (Paid Plan)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Unlimited

Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Limited basic sequences

Phone Support Availability
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Phone support on paid plans only

Ecommerce Integrations
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 13+

Cost at 10,000 Subscribers
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $50-100

Monetization Revenue Share
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 0% (you handle payments)

Email Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Advanced (conditional, behavioral triggers)

Built-in Payment Processing
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: No (third-party required)

A/B Testing Capability
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes (subject lines, send time)

SMS Marketing
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Included in paid plans

Setup Time for Monetization
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 30+ (payment processor + Mailchimp config)

SMS Delivery Cost
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Not offered (email-focused)

Voice Call Cost
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Not offered

Max Free Tier Contacts
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500

Supported Communication Channels
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 3 (email, SMS via paid add-on, social)

Average Setup Time
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 0.5-2 hours (no code required)

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $70/month

Automation Workflows on Standard Plan
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Limited (up to 5-10 per plan tier)

Pre-built Email Templates
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 100+ templates

User Onboarding Time (Average)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 4-6 weeks

Cost Per 1,000 Emails
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $2–$7 (plan-dependent)

Free Tier Monthly Email Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 12,000

API Setup Time (Developer Hours)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 0.5–1 hour (UI-based)

A/B Testing Capabilities
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Advanced (subject, send time, content)

Bounce Handling & List Cleaning
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Manual review required

Subscriber Management Features
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Full CRM with segmentation, tagging, custom fields

Monthly Cost at 100K Emails/Month
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $200–$350 (based on tier)

Cost per SMS
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $0.01 (SMS add-on)

Free Tier Contact Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500 contacts

SMS Country Coverage
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 45+ countries

Setup Time (Days)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 1 day (no-code signup)

Uptime SLA
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 99.99%

Monthly Active Users
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 12M+ users (2025)

Monthly Cost (50,000 contacts)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $350

Free Plan Email Contact Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500 contacts

Automation Workflow Step Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Unlimited steps

CRM Included in Base Plan
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: No (paid add-on)

Creator Revenue Share
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 0% (SaaS model)

Pre-built Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 300+

Segmentation Data Points
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 50+

E-commerce Integrations
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 50+

Time to First Email Campaign
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 30-60 minutes

Paid Plan Starting Price
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 20 (1K-contact plan)

Active Publications/Users
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 20M+ users

Minimum Paid Plan Price
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $13

Email Templates Library
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 500+ templates including AI-generated

SMS Marketing Cost
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $20 additional per month

Automation Workflows (Free Plan)
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Basic automation on free plan

AI Writing Assistant
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Advanced AI copywriter with subject line optimization

Lowest Paid Monthly Price
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $20/month

Email Templates Included
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 1,000+ templates

Built-in Webinar Capacity
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Not included

Native E-Commerce Features
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Limited - basic integration support only

Marketing Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Advanced visual builder included

Typical Setup Time for New Users
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 15-20 minutes

Native Integrations Available
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 300+

Contact Management Features
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: List management only

Mobile App Available
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes - iOS and Android

Entry-Level Paid Plan Price
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: $20

API Request Rate Limit
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 50

Third-Party Integrations
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 300+

Built-in Landing Page Builder
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Yes (drag-and-drop)

Dedicated IP Support
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: Available at higher tiers

Average Email Deliverability Rate
type: PropertyValue
value: Klaviyo: N/A | Mailchimp: 97-98%

SpeakableSpecification
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Klaviyo — Wikipedia
type: CreativeWork

Mailchimp — Wikipedia
type: CreativeWork

Compare Klaviyo vs Mailchimp
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/klaviyo-vs-mailchimp)
object: Klaviyo
object: Mailchimp

Automation Complexity Level
type: PropertyValue
value reference: Workflow Automation

Ease of Use Score
type: PropertyValue
value reference: User Experience

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Starting Price
type: PropertyValue
value reference: Pricing

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Automation

API Rate Limits
type: PropertyValue
value reference: Integration

Landing Page Builder
type: PropertyValue
value reference: Features

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

API Rate Limit
type: PropertyValue
value reference: Performance

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Deliverability Rate
type: PropertyValue
value reference: Email Performance

Native E-commerce Integrations
type: PropertyValue
value reference: Features

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

Starting Monthly Price
type: PropertyValue
value reference: Pricing

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Base Monthly Price
type: PropertyValue
value reference: Pricing

Free Trial Length
type: PropertyValue
value reference: Trial

Email Templates Available
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Usability

API Rate Limit (Standard Plan)
type: PropertyValue
value reference: Performance

Native Mobile App Push Support
type: PropertyValue
value reference: Features

Shopify Integration
type: PropertyValue
value reference: Integration

Maximum Contact Database Size
type: PropertyValue
value reference: Scalability

Core Marketing Channels
type: PropertyValue
value reference: Features

Free Plan Available
type: PropertyValue
value reference: Pricing

Learning Curve Rating
type: PropertyValue
value reference: Developer Experience

Segmentation Depth
type: PropertyValue
value reference: Targeting

24/7 Support Availability
type: PropertyValue
value reference: Support

SMS Marketing Capability
type: PropertyValue
value reference: Features

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Landing Page Builder Access
type: PropertyValue
value reference: Features

AI Email Generation
type: PropertyValue
value reference: Features

Email Deliverability Testing
type: PropertyValue
value reference: Testing & QA

eCommerce Platform Support
type: PropertyValue
value reference: Integrations

CRM Integration Capabilities
type: PropertyValue
value reference: Integrations

User Skill Level Required
type: PropertyValue
value reference: Usability

Free Plan Subscriber Limit
type: PropertyValue
value reference: Pricing & Limits

Free Plan Monthly Email Sends
type: PropertyValue
value reference: Free Plan Features

G2 Aggregate Rating
type: PropertyValue
value reference: Customer Reviews

Built-in E-commerce Features
type: PropertyValue
value reference: Core Features

Overage Fees on Paid Plans
type: PropertyValue
value reference: Pricing Structure

Analytics & Reporting Depth
type: PropertyValue
value reference: Analytics

Third-Party Integrations Available
type: PropertyValue
value reference: Integrations

AI Personalization Engine
type: PropertyValue
value reference: Features & Automation

Trigger-Based Automation Workflows
type: PropertyValue
value reference: Features & Automation

SMS Marketing Capabilities
type: PropertyValue
value reference: Features

User Interface Modernity
type: PropertyValue
value reference: User Experience

CRM Integration
type: PropertyValue
value reference: Features & Ecosystem

Email Templates
type: PropertyValue
value reference: Features

Monthly Cost (10,000 contacts)
type: PropertyValue
value reference: Pricing

Native CRM Included
type: PropertyValue
value reference: Features

SMS Marketing Support
type: PropertyValue
value reference: Features

Setup Time for First Campaign
type: PropertyValue
value reference: Usability

Contact List Size Limit (Standard Pricing)
type: PropertyValue
value reference: Scalability

Free Plan Subscriber Capacity
type: PropertyValue
value reference: Pricing & Plans

Free Plan Monthly Email Limit
type: PropertyValue
value reference: Pricing

Paid Plan Email Sending
type: PropertyValue
value reference: Core Features

Global User Base
type: PropertyValue
value reference: Adoption

G2 Review Rating
type: PropertyValue
value reference: User Satisfaction

Integrated CRM & Contact Management
type: PropertyValue
value reference: Core Features

Built-in E-commerce & Monetization
type: PropertyValue
value reference: Core Features

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Plans

Free Plan Contact Capacity
type: PropertyValue
value reference: Pricing & Features

CRM Type
type: PropertyValue
value reference: Core Features

Lead Scoring Capability
type: PropertyValue
value reference: Marketing Automation

Marketing Channels Supported
type: PropertyValue
value reference: Marketing Automation

User Learning Curve
type: PropertyValue
value reference: Usability

2026 Feature Updates
type: PropertyValue
value reference: Product Development

Built-In CRM
type: PropertyValue
value reference: Features

Multi-Channel Marketing
type: PropertyValue
value reference: Features

API Complexity Level
type: PropertyValue
value reference: Developer Tools

Setup Time for Non-Developers
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Email Limit
type: PropertyValue
value reference: Scalability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Maximum Contact Plan
type: PropertyValue
value reference: Pricing

Free Plan Availability
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Pricing

Email Template Quality
type: PropertyValue
value reference: Design

Automation Features
type: PropertyValue
value reference: Features

Integration Capabilities
type: PropertyValue
value reference: Integration

G2 Award Count
type: PropertyValue
value reference: Recognition

CRM Functionality
type: PropertyValue
value reference: Features

API Integration Support
type: PropertyValue
value reference: Integrations

User-Friendliness Rating
type: PropertyValue
value reference: Usability

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Lead Scoring Models Available
type: PropertyValue
value reference: Features

Learning Curve Difficulty
type: PropertyValue
value reference: Developer Experience

Customer Support Response Time
type: PropertyValue
value reference: Support

Lead Scoring Sophistication
type: PropertyValue
value reference: Features

Native Salesforce CRM Integration
type: PropertyValue
value reference: Integration

Account-Based Marketing (ABM) Support
type: PropertyValue
value reference: Features

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value reference: Usability

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Pre-Built Automation Templates
type: PropertyValue
value reference: Features

Built-in Monetization Tools
type: PropertyValue
value reference: Monetization

Free Monthly Email Volume
type: PropertyValue
value reference: Pricing & Volume

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value reference: Pricing & Volume

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value reference: Pricing & Volume

Campaign Template Library
type: PropertyValue
value reference: Features

API Response Time (p95)
type: PropertyValue
value reference: Performance

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value reference: Features

Maximum Contacts/Recipients
type: PropertyValue
value reference: Scalability

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Monetization Revenue Share
type: PropertyValue
value reference: Revenue Model

Email Automation Workflows
type: PropertyValue
value reference: Features

Built-in Payment Processing
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

SMS Marketing
type: PropertyValue
value reference: Features

Setup Time for Monetization
type: PropertyValue
value reference: Ease of Use

SMS Delivery Cost
type: PropertyValue
value reference: Pricing

Voice Call Cost
type: PropertyValue
value reference: Pricing

Max Free Tier Contacts
type: PropertyValue
value reference: Features

Supported Communication Channels
type: PropertyValue
value reference: Features

Average Setup Time
type: PropertyValue
value reference: Implementation

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Limits

Automation Workflows on Standard Plan
type: PropertyValue
value reference: Features & Automation

Pre-built Email Templates
type: PropertyValue
value reference: Features

User Onboarding Time (Average)
type: PropertyValue
value reference: Usability

Cost Per 1,000 Emails
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Limit
type: PropertyValue
value reference: Pricing & Limits

API Setup Time (Developer Hours)
type: PropertyValue
value reference: Implementation

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Bounce Handling & List Cleaning
type: PropertyValue
value reference: Features

Subscriber Management Features
type: PropertyValue
value reference: Features

Monthly Cost at 100K Emails/Month
type: PropertyValue
value reference: Pricing

Cost per SMS
type: PropertyValue
value reference: Pricing

Free Tier Contact Limit
type: PropertyValue
value reference: Pricing

SMS Country Coverage
type: PropertyValue
value reference: Features

Setup Time (Days)
type: PropertyValue
value reference: Implementation

Uptime SLA
type: PropertyValue
value reference: Reliability

Monthly Active Users
type: PropertyValue
value reference: Adoption

Monthly Cost (50,000 contacts)
type: PropertyValue
value reference: Pricing

Free Plan Email Contact Limit
type: PropertyValue
value reference: Pricing

Automation Workflow Step Limit
type: PropertyValue
value reference: Automation

CRM Included in Base Plan
type: PropertyValue
value reference: Features

Creator Revenue Share
type: PropertyValue
value reference: Monetization

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Segmentation Data Points
type: PropertyValue
value reference: Features

E-commerce Integrations
type: PropertyValue
value reference: Integrations

Time to First Email Campaign
type: PropertyValue
value reference: Ease of Use

Paid Plan Starting Price
type: PropertyValue
value reference: Pricing

Active Publications/Users
type: PropertyValue
value reference: Scale

Minimum Paid Plan Price
type: PropertyValue
value reference: Pricing & Plans

Email Templates Library
type: PropertyValue
value reference: Features

SMS Marketing Cost
type: PropertyValue
value reference: Pricing & Plans

Automation Workflows (Free Plan)
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

Lowest Paid Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Included
type: PropertyValue
value reference: Features

Built-in Webinar Capacity
type: PropertyValue
value reference: Features

Native E-Commerce Features
type: PropertyValue
value reference: Features

Marketing Automation Workflows
type: PropertyValue
value reference: Features & Integrations

Typical Setup Time for New Users
type: PropertyValue
value reference: Usability

Native Integrations Available
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Mobile App Available
type: PropertyValue
value reference: Features

Entry-Level Paid Plan Price
type: PropertyValue
value reference: Pricing & Limits

API Request Rate Limit
type: PropertyValue
value reference: Technical Performance

Third-Party Integrations
type: PropertyValue
value reference: Integrations

Built-in Landing Page Builder
type: PropertyValue
value reference: Features & Integrations

Dedicated IP Support
type: PropertyValue
value reference: Deliverability

Average Email Deliverability Rate
type: PropertyValue
value reference: Deliverability