Mailchimp vs Klaviyo
type: Article
description: Mailchimp is an all-in-one marketing platform suited for small businesses seeking affordability and ease of use, while Klaviyo is a behavior-driven CRM platform optimized for eCommerce brands needing advanced segmentation and data-driven lifecycle marketing. Klaviyo's pricing scales with active profiles, making it more expensive at scale but more powerful for data analytics.
language: en-US
date published: 2026-04-13T13:55:21.059Z
date created: 2026-04-13T13:55:21.059Z
date modified: 2026-04-13T13:55:21.060Z
content reference time: 2026-04-13T13:55:21.060Z
author: A Versus B
publisher: A Versus B
about: Mailchimp
about: Klaviyo
abstract: Mailchimp is an all-in-one marketing platform suited for small businesses seeking affordability and ease of use, while Klaviyo is a behavior-driven CRM platform optimized for eCommerce brands needing advanced segmentation and data-driven lifecycle marketing. Klaviyo's pricing scales with active profiles, making it more expensive at scale but more powerful for data analytics.
text: Primary Focus. Pricing Model. Email Template Design. Free Plan Features. Data Integration Strength. Best For. Segmentation Capabilities
conclusion text: Both platforms excel in different contexts: Mailchimp is the better choice for budget-conscious small businesses seeking simplicity and affordability, while Klaviyo dominates for eCommerce brands requiring sophisticated customer data analysis and behavior-driven marketing. The selection ultimately depends on your business size, budget, and the sophistication of customer insights you need.
additional property: Core Marketing Channels
  type: PropertyValue
  value: Mailchimp: 5 channels | Klaviyo: N/A
additional property: Free Plan Available
  type: PropertyValue
  value: Mailchimp: Yes (500 contacts) | Klaviyo: N/A
additional property: Learning Curve Rating
  type: PropertyValue
  value: Mailchimp: 7 (moderate to high) | Klaviyo: N/A
additional property: Segmentation Depth
  type: PropertyValue
  value: Mailchimp: Sophisticated data-driven rules | Klaviyo: N/A
additional property: 24/7 Support Availability
  type: PropertyValue
  value: Mailchimp: Yes, varies by plan | Klaviyo: N/A
additional property: SMS Marketing Capability
  type: PropertyValue
  value: Mailchimp: Yes, with international expansion | Klaviyo: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: Mailchimp: $0-$20 | Klaviyo: N/A
additional property: Landing Page Builder Access
  type: PropertyValue
  value: Mailchimp: Free on all plans | Klaviyo: N/A
additional property: AI Email Generation
  type: PropertyValue
  value: Mailchimp: Not available | Klaviyo: N/A
additional property: Automation Complexity Level
  type: PropertyValue
  value: Mailchimp: Basic (Customer Journey Builder) | Klaviyo: Advanced multi-channel
additional property: Email Deliverability Testing
  type: PropertyValue
  value: Mailchimp: A/B testing and design testing (free) | Klaviyo: N/A
additional property: eCommerce Platform Support
  type: PropertyValue
  value: Mailchimp: More extensive platform coverage | Klaviyo: N/A
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: Mailchimp: Basic contact management | Klaviyo: N/A
additional property: User Skill Level Required
  type: PropertyValue
  value: Mailchimp: Beginner-friendly | Klaviyo: N/A
additional property: Free Plan Subscriber Limit
  type: PropertyValue
  value: Mailchimp: 250 | Klaviyo: N/A
additional property: Free Plan Monthly Email Sends
  type: PropertyValue
  value: Mailchimp: 500 | Klaviyo: N/A
additional property: G2 Aggregate Rating
  type: PropertyValue
  value: Mailchimp: 4.3/5 | Klaviyo: N/A
additional property: Built-in E-commerce Features
  type: PropertyValue
  value: Mailchimp: Limited (abandoned cart via integrations) | Klaviyo: N/A
additional property: Overage Fees on Paid Plans
  type: PropertyValue
  value: Mailchimp: Yes - charges per contact/send overages | Klaviyo: N/A
additional property: Third-Party Integrations
  type: PropertyValue
  value: Mailchimp: 300+ integrations | Klaviyo: N/A
additional property: Analytics & Reporting Depth
  type: PropertyValue
  value: Mailchimp: Comprehensive campaign performance and subscriber insights | Klaviyo: N/A
additional property: Entry-Level Paid Plan Price
  type: PropertyValue
  value: Mailchimp: $20 | Klaviyo: N/A
additional property: Third-Party Integrations Available
  type: PropertyValue
  value: Mailchimp: 1,200+ | Klaviyo: N/A
additional property: AI Personalization Engine
  type: PropertyValue
  value: Mailchimp: Basic personalization features | Klaviyo: N/A
additional property: Trigger-Based Automation Workflows
  type: PropertyValue
  value: Mailchimp: Available but less intuitive setup | Klaviyo: N/A
additional property: SMS Marketing Capabilities
  type: PropertyValue
  value: Mailchimp: Full SMS suite with 2026 international expansion | Klaviyo: N/A
additional property: User Interface Modernity
  type: PropertyValue
  value: Mailchimp: Legacy interface, steep learning curve | Klaviyo: N/A
additional property: CRM Integration
  type: PropertyValue
  value: Mailchimp: Full native CRM platform integrated | Klaviyo: N/A
additional property: Email Templates
  type: PropertyValue
  value: Mailchimp: 200+ | Klaviyo: N/A
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Mailchimp: $13/month | Klaviyo: $20/month
  value reference: Mailchimp
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Mailchimp: $50-70/month | Klaviyo: $100/month
  value reference: Mailchimp
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Mailchimp: $100/month | Klaviyo: $720/month
  value reference: Mailchimp
additional property: Free Plan Email Features
  type: PropertyValue
  value: Mailchimp: Limited core features only | Klaviyo: All email features included
additional property: Email Template Design Options
  type: PropertyValue
  value: Mailchimp: Extensive design variety and customization | Klaviyo: eCommerce-optimized templates
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Mailchimp: Standard audience segmentation | Klaviyo: Advanced behavior-led segmentation
additional property: Customer Data Integration
  type: PropertyValue
  value: Mailchimp: Basic contact data syncing | Klaviyo: Unified customer data foundation
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: Mailchimp: 1,000-5,000 | Klaviyo: 5,000+
  value reference: Klaviyo
additional property: Monthly Cost (10,000 contacts)
  type: PropertyValue
  value: Mailchimp: $100 | Klaviyo: N/A
additional property: Native CRM Included
  type: PropertyValue
  value: Mailchimp: No (API integration only) | Klaviyo: N/A
additional property: SMS Marketing Support
  type: PropertyValue
  value: Mailchimp: Yes (added 2026, supports international markets) | Klaviyo: N/A
additional property: Setup Time for First Campaign
  type: PropertyValue
  value: Mailchimp: 1-2 hours | Klaviyo: N/A
additional property: Contact List Size Limit (Standard Pricing)
  type: PropertyValue
  value: Mailchimp: Unlimited growth with pro-rated pricing | Klaviyo: N/A
additional property: Free Plan Subscriber Capacity
  type: PropertyValue
  value: Mailchimp: 250 contacts | Klaviyo: N/A
additional property: Free Plan Monthly Email Limit
  type: PropertyValue
  value: Mailchimp: 1,000 emails/month | Klaviyo: N/A
additional property: Paid Plan Email Sending
  type: PropertyValue
  value: Mailchimp: Capped by contact tier multipliers | Klaviyo: N/A
additional property: Global User Base
  type: PropertyValue
  value: Mailchimp: 13 million users | Klaviyo: N/A
additional property: G2 Review Rating
  type: PropertyValue
  value: Mailchimp: 4.3/5 stars | Klaviyo: N/A
additional property: Integrated CRM & Contact Management
  type: PropertyValue
  value: Mailchimp: Full CRM suite with advanced segmentation | Klaviyo: N/A
additional property: Built-in E-commerce & Monetization
  type: PropertyValue
  value: Mailchimp: Limited e-commerce via integrations | Klaviyo: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/mailchimp
significant link: https://www.aversusb.net/alternatives/mailchimp
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/api/answer/klaviyo-vs-mailchimp
significant link: https://www.aversusb.net/api/v1/schema/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/convertkit-vs-mailchimp
related link: https://www.aversusb.net/compare/moosend-vs-mailchimp
related link: https://www.aversusb.net/compare/getresponse-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-postscript
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/klaviyo-vs-drip
teaches: How to choose between Mailchimp and Klaviyo
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Mailchimp vs Klaviyo — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Mailchimp
type: SoftwareApplication
language: en-US
description: Marketing automation platform with visual campaign builders, audience management, and integrated CRM for subscriber-based marketing.
subject of: Mailchimp vs Klaviyo

Klaviyo
type: SoftwareApplication
language: en-US
description: Marketing automation platform built for ecommerce brands with email, SMS, and predictive analytics.
image: ImageObject
  caption: Klaviyo
subject of: Mailchimp vs Klaviyo
image: ImageObject
  caption: Klaviyo

Mailchimp vs Klaviyo — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Mailchimp vs Klaviyo. Contains 216 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Core Marketing Channels
  type: PropertyValue
  value reference: Features
variable measured: Free Plan Available
  type: PropertyValue
  value reference: Pricing
variable measured: Learning Curve Rating
  type: PropertyValue
  value reference: Developer Experience
variable measured: Segmentation Depth
  type: PropertyValue
  value reference: Targeting
variable measured: 24/7 Support Availability
  type: PropertyValue
  value reference: Support
variable measured: SMS Marketing Capability
  type: PropertyValue
  value reference: Features
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Workflow Automation
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Free Plan Subscriber Limit
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Free Plan Monthly Email Sends
  type: PropertyValue
  value reference: Free Plan Features
variable measured: G2 Aggregate Rating
  type: PropertyValue
  value reference: Customer Reviews
variable measured: Built-in E-commerce Features
  type: PropertyValue
  value reference: Core Features
variable measured: Overage Fees on Paid Plans
  type: PropertyValue
  value reference: Pricing Structure
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Analytics & Reporting Depth
  type: PropertyValue
  value reference: Analytics
variable measured: Entry-Level Paid Plan Price
  type: PropertyValue
  value reference: Pricing & Access
variable measured: Third-Party Integrations Available
  type: PropertyValue
  value reference: Integration Ecosystem
variable measured: AI Personalization Engine
  type: PropertyValue
  value reference: Features & Automation
variable measured: Trigger-Based Automation Workflows
  type: PropertyValue
  value reference: Features & Automation
variable measured: SMS Marketing Capabilities
  type: PropertyValue
  value reference: Features
variable measured: User Interface Modernity
  type: PropertyValue
  value reference: User Experience
variable measured: CRM Integration
  type: PropertyValue
  value reference: Features & Ecosystem
variable measured: Email Templates
  type: PropertyValue
  value reference: Features
variable measured: Starting Price (Entry Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Integration
  type: PropertyValue
  value reference: Features
variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Monthly Cost (10,000 contacts)
  type: PropertyValue
  value reference: Pricing
variable measured: Native CRM Included
  type: PropertyValue
  value reference: Features
variable measured: SMS Marketing Support
  type: PropertyValue
  value reference: Features
variable measured: Setup Time for First Campaign
  type: PropertyValue
  value reference: Usability
variable measured: Contact List Size Limit (Standard Pricing)
  type: PropertyValue
  value reference: Scalability
variable measured: Free Plan Subscriber Capacity
  type: PropertyValue
  value reference: Pricing & Plans
variable measured: Free Plan Monthly Email Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Paid Plan Email Sending
  type: PropertyValue
  value reference: Core Features
variable measured: Global User Base
  type: PropertyValue
  value reference: Adoption
variable measured: G2 Review Rating
  type: PropertyValue
  value reference: User Satisfaction
variable measured: Integrated CRM & Contact Management
  type: PropertyValue
  value reference: Core Features
variable measured: Built-in E-commerce & Monetization
  type: PropertyValue
  value reference: Core Features
variable measured: Price Scaling Factor at 5,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Plans
variable measured: Free Plan Contact Capacity
  type: PropertyValue
  value reference: Pricing & Features
variable measured: CRM Type
  type: PropertyValue
  value reference: Core Features
variable measured: Lead Scoring Capability
  type: PropertyValue
  value reference: Marketing Automation
variable measured: Marketing Channels Supported
  type: PropertyValue
  value reference: Marketing Automation
variable measured: User Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: 2026 Feature Updates
  type: PropertyValue
  value reference: Product Development
variable measured: Free Plan Contact Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM
  type: PropertyValue
  value reference: Features
variable measured: Multi-Channel Marketing
  type: PropertyValue
  value reference: Features
variable measured: API Complexity Level
  type: PropertyValue
  value reference: Developer Tools
variable measured: Setup Time for Non-Developers
variable measured: Maximum Monthly Email Limit
variable measured: Starting Price (Paid Plan)
variable measured: Maximum Contact Plan
variable measured: Free Plan Availability
variable measured: Free Tier Available
variable measured: Email Template Quality
variable measured: Automation Features
variable measured: Integration Capabilities
is based on: https://www.aversusb.net/compare/klaviyo-vs-mailchimp

Mailchimp vs Klaviyo — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Mailchimp vs Klaviyo.
has defined term: Features
has defined term: Pricing
has defined term: Developer Experience
has defined term: Targeting
has defined term: Support
has defined term: Workflow Automation
has defined term: Testing & QA
has defined term: Integrations
has defined term: Usability
has defined term: Pricing & Limits
has defined term: Free Plan Features
has defined term: Customer Reviews
has defined term: Core Features
has defined term: Pricing Structure
has defined term: Ecosystem
has defined term: Analytics
has defined term: Pricing & Access
has defined term: Integration Ecosystem
has defined term: Features & Automation
has defined term: User Experience
has defined term: Features & Ecosystem
has defined term: Limits
has defined term: Scalability
has defined term: Pricing & Plans
has defined term: Adoption
has defined term: User Satisfaction
has defined term: Pricing & Features
has defined term: Marketing Automation
has defined term: Product Development
has defined term: Developer Tools
has defined term: Ease of Use
has defined term: Design
has defined term: Integration
has defined term: Recognition
has defined term: Optimization
has defined term: Capacity
has defined term: Deployment
has defined term: Monetization
has defined term: Pricing & Volume
has defined term: Performance
has defined term: Developer
has defined term: Revenue Model
has defined term: Implementation
has defined term: Segmentation
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Multi-Channel
has defined term: Performance & Results
has defined term: Operations
has defined term: Overall Quality
has defined term: Advanced Tools
has defined term: Email Deliverability
has defined term: Revenue Performance
has defined term: Market Position
has defined term: Customers
has defined term: Automation
has defined term: Revenue

Features
type: DefinedTerm
term code: features
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Workflow Automation
type: DefinedTerm
term code: workflow-automation
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Free Plan Features
type: DefinedTerm
term code: free-plan-features
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Customer Reviews
type: DefinedTerm
term code: customer-reviews
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Pricing Structure
type: DefinedTerm
term code: pricing-structure
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Integration Ecosystem
type: DefinedTerm
term code: integration-ecosystem
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Features & Automation
type: DefinedTerm
term code: features-&-automation
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Pricing & Plans
type: DefinedTerm
term code: pricing-&-plans
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Marketing Automation
type: DefinedTerm
term code: marketing-automation
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Product Development
type: DefinedTerm
term code: product-development
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Monetization
type: DefinedTerm
term code: monetization
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Pricing & Volume
type: DefinedTerm
term code: pricing-&-volume
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Revenue Model
type: DefinedTerm
term code: revenue-model
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Multi-Channel
type: DefinedTerm
term code: multi-channel
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Advanced Tools
type: DefinedTerm
term code: advanced-tools
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Mailchimp vs Klaviyo — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-04-13T13:55:21.060Z
author: A Versus B
publisher: A Versus B
is part of: klaviyo-vs-mailchimp
main entity: Which platform is cheaper for small businesses?
  type: Question
  accepted answer: Answer
    text: Mailchimp is significantly cheaper for small businesses, starting at $13/month compared to Klaviyo's $20/month. For lists under 10,000 contacts, Mailchimp's contact-based pricing remains more affordable. However, Klaviyo's free plan offers more features, making it better for bootstrapped startups.
    language: en-US
main entity: Is Klaviyo worth the higher cost for eCommerce brands?
  type: Question
  accepted answer: Answer
    text: Yes, for eCommerce brands with sophisticated marketing needs. Klaviyo's unified customer data foundation, advanced behavior-led segmentation, and eCommerce-optimized workflows justify the higher cost. At scale (50,000+ profiles), costs become steep, but the advanced insights and automation capabilities typically drive higher ROI for D2C brands.
    language: en-US
main entity: Can I use Mailchimp or Klaviyo for free?
  type: Question
  accepted answer: Answer
    text: Mailchimp offers a free plan with limited features (basic email campaigns, up to 500 contacts). Klaviyo's free plan includes all email features, making it more generous for free users. Both free plans require upgrading for advanced features like SMS, advanced automation, or higher sending limits.
    language: en-US
main entity: Which platform has better email template design?
  type: Question
  accepted answer: Answer
    text: Mailchimp offers greater design variety and quicker customization for general marketing. Klaviyo's templates are specifically optimized for eCommerce workflows (abandoned cart, product recommendations, post-purchase) but offer less general-purpose design flexibility. Choose based on your industry needs.
    language: en-US
main entity: How do pricing models differ between the two?
  type: Question
  accepted answer: Answer
    text: Mailchimp charges based on the number of contacts in your list, with a tiered pricing structure. Klaviyo charges based on active profiles (contacts who have engaged), scaling from $20/month for 251-500 profiles to $720/month for 50,000+. For growing lists, Mailchimp remains cheaper; for highly engaged customer bases, Klaviyo's active-profile model may be more efficient.
    language: en-US

How to Choose Between Mailchimp and Klaviyo
type: HowTo
description: Mailchimp is an all-in-one marketing platform suited for small businesses seeking affordability and ease of use, while Klaviyo is a behavior-driven CRM platform optimized for eCommerce brands needing advanced segmentation and data-driven lifecycle marketing. Klaviyo's pricing scales with active profiles, making it more expensive at scale but more powerful for data analytics.
language: en-US
total time: PT3M
step: Consider: Primary Focus
step: Consider: Pricing Model
step: Consider: Email Template Design
step: Consider: Free Plan Features
step: Consider: Data Integration Strength
step: Consider: Best For
step: Consider: Segmentation Capabilities
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Both platforms excel in different contexts: Mailchimp is the better choice for budget-conscious small businesses seeking simplicity and affordability, while Klaviyo dominates for eCommerce brands requiring sophisticated customer data analysis and behavior-driven marketing. The selection ultimately depends on your business size, budget, and the sophistication of customer insights you need.

Consider: Primary Focus
type: HowToStep
position: 1
text: Primary Focus: Mailchimp has All-in-one marketing platform, while Klaviyo has eCommerce-focused B2C CRM.

Consider: Pricing Model
type: HowToStep
position: 2
text: Pricing Model: Mailchimp has Contact-based tiers ($13-$100/mo), while Klaviyo has Active profile-based ($20-$720/mo).

Consider: Email Template Design
type: HowToStep
position: 3
text: Email Template Design: Mailchimp has Better design variety and customization, while Klaviyo has Optimized for data-driven eCommerce.

Consider: Free Plan Features
type: HowToStep
position: 4
text: Free Plan Features: Mailchimp has Limited core features, while Klaviyo has Full email features included.

Consider: Data Integration Strength
type: HowToStep
position: 5
text: Data Integration Strength: Mailchimp has Basic contact syncing, while Klaviyo has Unified customer data foundation.

Consider: Best For
type: HowToStep
position: 6
text: Best For: Mailchimp has Small businesses and startups, while Klaviyo has Growing eCommerce and D2C brands.

Consider: Segmentation Capabilities
type: HowToStep
position: 7
text: Segmentation Capabilities: Mailchimp has Standard audience segmentation, while Klaviyo has Advanced behavior-led segmentation.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Mailchimp vs Klaviyo
review body: Mailchimp is an all-in-one marketing platform suited for small businesses seeking affordability and ease of use, while Klaviyo is a behavior-driven CRM platform optimized for eCommerce brands needing advanced segmentation and data-driven lifecycle marketing. Klaviyo's pricing scales with active profiles, making it more expensive at scale but more powerful for data analytics.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Mailchimp vs Klaviyo

Price Scaling Factor at 5,000 Subscribers
type: PropertyValue
value: Mailchimp: Steep 3-4x multiplier | Klaviyo: N/A

Free Plan Contact Capacity
type: PropertyValue
value: Mailchimp: 500 contacts | Klaviyo: N/A

CRM Type
type: PropertyValue
value: Mailchimp: Basic add-on CRM | Klaviyo: N/A

Lead Scoring Capability
type: PropertyValue
value: Mailchimp: Manual segmentation only | Klaviyo: N/A

Marketing Channels Supported
type: PropertyValue
value: Mailchimp: Email, basic social | Klaviyo: N/A

User Learning Curve
type: PropertyValue
value: Mailchimp: Minimal (intuitive interface) | Klaviyo: N/A

2026 Feature Updates
type: PropertyValue
value: Mailchimp: Standard quarterly updates | Klaviyo: N/A

Free Plan Contact Limit
type: PropertyValue
value: Mailchimp: 500 | Klaviyo: 500

Built-in CRM
type: PropertyValue
value: Mailchimp: Yes, full CRM suite | Klaviyo: N/A

Multi-Channel Marketing
type: PropertyValue
value: Mailchimp: Email, SMS, landing pages, ads | Klaviyo: N/A

API Complexity Level
type: PropertyValue
value: Mailchimp: Moderate, marketing-focused | Klaviyo: N/A

Setup Time for Non-Developers
type: PropertyValue
value: Mailchimp: 10-20 minutes | Klaviyo: N/A

Maximum Monthly Email Limit
type: PropertyValue
value: Mailchimp: 300,000 (based on plan) | Klaviyo: N/A

Starting Price (Paid Plan)
type: PropertyValue
value: Mailchimp: $13/month (Essentials) | Klaviyo: N/A

Maximum Contact Plan
type: PropertyValue
value: Mailchimp: $800/month (100,000 contacts) | Klaviyo: N/A

Free Plan Availability
type: PropertyValue
value: Mailchimp: Full-featured free plan | Klaviyo: N/A

Free Tier Available
type: PropertyValue
value: Mailchimp: Yes (up to 500 contacts) | Klaviyo: N/A

Email Template Quality
type: PropertyValue
value: Mailchimp: Modern and professional | Klaviyo: N/A

Automation Features
type: PropertyValue
value: Mailchimp: Advanced automation included | Klaviyo: N/A

Integration Capabilities
type: PropertyValue
value: Mailchimp: Third-party integrations | Klaviyo: N/A

G2 Award Count
type: PropertyValue
value: Mailchimp: Transactional email and small business | Klaviyo: N/A

Landing Page Builder
type: PropertyValue
value: Mailchimp: Yes (drag-and-drop, AI-assisted) | Klaviyo: No, third-party required

CRM Functionality
type: PropertyValue
value: Mailchimp: Full CRM with customer profiles | Klaviyo: N/A

API Integration Support
type: PropertyValue
value: Mailchimp: 1000+ | Klaviyo: N/A

A/B Testing
type: PropertyValue
value: Mailchimp: All paid plans | Klaviyo: Yes, multi-channel A/B testing

User-Friendliness Rating
type: PropertyValue
value: Mailchimp: 3.8/5 | Klaviyo: N/A

Max Contacts (Starter Plan)
type: PropertyValue
value: Mailchimp: 500 (free) / 5,000 (paid) | Klaviyo: N/A

Average Implementation Time
type: PropertyValue
value: Mailchimp: 0.08 months (1 hour) | Klaviyo: 1-2 weeks (visual setup)
value reference: Mailchimp

Native CRM Integrations
type: PropertyValue
value: Mailchimp: 3 (Salesforce, HubSpot, custom) | Klaviyo: N/A

Lead Scoring Models Available
type: PropertyValue
value: Mailchimp: Behavioral segmentation only | Klaviyo: N/A

Learning Curve Difficulty
type: PropertyValue
value: Mailchimp: 2/10 (simple) | Klaviyo: N/A

Customer Support Response Time
type: PropertyValue
value: Mailchimp: 12-24 hours (business hours) | Klaviyo: N/A

Starting Monthly Cost
type: PropertyValue
value: Mailchimp: $20 | Klaviyo: $20-45
value reference: Mailchimp

Lead Scoring Sophistication
type: PropertyValue
value: Mailchimp: Basic (list segmentation only) | Klaviyo: N/A

Automation Workflow Complexity
type: PropertyValue
value: Mailchimp: ~5 basic automations | Klaviyo: Unlimited with predictive optimization

Native Salesforce CRM Integration
type: PropertyValue
value: Mailchimp: No (Zapier third-party only) | Klaviyo: N/A

Email Template Library
type: PropertyValue
value: Mailchimp: 130+ | Klaviyo: 500+
value reference: Klaviyo

Account-Based Marketing (ABM) Support
type: PropertyValue
value: Mailchimp: No | Klaviyo: N/A

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value: Mailchimp: 1 (beginner-friendly) | Klaviyo: N/A

Starting Monthly Price
type: PropertyValue
value: Mailchimp: $0 (free tier) | Klaviyo: $20
value reference: Mailchimp

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value: Mailchimp: $50 | Klaviyo: N/A

Ease of Use Rating
type: PropertyValue
value: Mailchimp: 7.8/10 | Klaviyo: N/A

Pre-built Automation Templates
type: PropertyValue
value: Mailchimp: 300+ | Klaviyo: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Mailchimp: 500 free contacts | Klaviyo: None (paid only)

Built-in Monetization Tools
type: PropertyValue
value: Mailchimp: None (requires third-party solutions) | Klaviyo: N/A

Free Monthly Email Volume
type: PropertyValue
value: Mailchimp: Unlimited (with 10k contacts max) | Klaviyo: N/A

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value: Mailchimp: Not applicable (subscriber-based) | Klaviyo: N/A

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value: Mailchimp: $350/month | Klaviyo: N/A

Campaign Template Library
type: PropertyValue
value: Mailchimp: 500+ | Klaviyo: N/A

API Response Time (p95)
type: PropertyValue
value: Mailchimp: 250ms | Klaviyo: N/A

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value: Mailchimp: Unlimited (standard feature) | Klaviyo: N/A

Maximum Contacts/Recipients
type: PropertyValue
value: Mailchimp: Unlimited (with pricing increase) | Klaviyo: N/A

Entry-Level Monthly Cost
type: PropertyValue
value: Mailchimp: $0 | Klaviyo: N/A

Max Contacts (Paid Plan)
type: PropertyValue
value: Mailchimp: Unlimited | Klaviyo: N/A

Automation Workflows
type: PropertyValue
value: Mailchimp: Unlimited (all plans) | Klaviyo: N/A

Phone Support Availability
type: PropertyValue
value: Mailchimp: Business hours (paid plans) | Klaviyo: N/A

Ecommerce Integrations
type: PropertyValue
value: Mailchimp: 13+ | Klaviyo: N/A

API Rate Limit
type: PropertyValue
value: Mailchimp: 10 calls/second | Klaviyo: 500 req/sec
value reference: Klaviyo

Free Tier Contact Limit
type: PropertyValue
value: Mailchimp: 500 | Klaviyo: N/A

Cost at 10,000 Subscribers
type: PropertyValue
value: Mailchimp: $50-100 | Klaviyo: N/A

Monetization Revenue Share
type: PropertyValue
value: Mailchimp: 0% (you handle payments) | Klaviyo: N/A

Email Automation Workflows
type: PropertyValue
value: Mailchimp: Advanced (conditional, behavioral triggers) | Klaviyo: N/A

Built-in Payment Processing
type: PropertyValue
value: Mailchimp: No (third-party required) | Klaviyo: N/A

A/B Testing Capability
type: PropertyValue
value: Mailchimp: Yes (subject lines, send time) | Klaviyo: N/A

SMS Marketing
type: PropertyValue
value: Mailchimp: Included in paid plans | Klaviyo: N/A

Setup Time for Monetization
type: PropertyValue
value: Mailchimp: 30+ (payment processor + Mailchimp config) | Klaviyo: N/A

Starting Price
type: PropertyValue
value: Mailchimp: $0 (free tier) or $20 (Pro) | Klaviyo: $20
value reference: Mailchimp

SMS Delivery Cost
type: PropertyValue
value: Mailchimp: Not offered (email-focused) | Klaviyo: N/A

Voice Call Cost
type: PropertyValue
value: Mailchimp: Not offered | Klaviyo: N/A

Max Free Tier Contacts
type: PropertyValue
value: Mailchimp: 500 | Klaviyo: N/A

Email Deliverability Rate
type: PropertyValue
value: Mailchimp: 96–98% | Klaviyo: 98.5%
value reference: Klaviyo

Supported Communication Channels
type: PropertyValue
value: Mailchimp: 3 (email, SMS via paid add-on, social) | Klaviyo: N/A

Average Setup Time
type: PropertyValue
value: Mailchimp: 0.5-2 hours (no code required) | Klaviyo: N/A

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value: Mailchimp: $70/month | Klaviyo: N/A

Automation Workflows on Standard Plan
type: PropertyValue
value: Mailchimp: Limited (up to 5-10 per plan tier) | Klaviyo: N/A

SMS Cost Per Message
type: PropertyValue
value: Mailchimp: $0.01-0.05 per SMS | Klaviyo: $0.01-$0.015
value reference: Klaviyo

Pre-Built Email Templates
type: PropertyValue
value: Mailchimp: 100+ templates | Klaviyo: N/A

User Onboarding Time (Average)
type: PropertyValue
value: Mailchimp: 4-6 weeks | Klaviyo: N/A

Cost per 1,000 Emails
type: PropertyValue
value: Mailchimp: $2–$7 (plan-dependent) | Klaviyo: N/A

Free Tier Monthly Email Limit
type: PropertyValue
value: Mailchimp: 1,000/month | Klaviyo: N/A

API Setup Time (Developer Hours)
type: PropertyValue
value: Mailchimp: 0.5–1 hour (UI-based) | Klaviyo: N/A

A/B Testing Capabilities
type: PropertyValue
value: Mailchimp: Advanced (subject, send time, content) | Klaviyo: N/A

Bounce Handling & List Cleaning
type: PropertyValue
value: Mailchimp: Manual review required | Klaviyo: N/A

Subscriber Management Features
type: PropertyValue
value: Mailchimp: Full CRM with segmentation, tagging, custom fields | Klaviyo: N/A

Monthly Cost at 100K Emails/Month
type: PropertyValue
value: Mailchimp: $200–$350 (based on tier) | Klaviyo: N/A

Free Plan SMS Capability
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Not included

Free Plan Segmentation Limits
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Basic email features only

Pre-built Integrations
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Extensive custom via API

Customer Data Behavioral Depth
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Real-time behavioral graphs with continuous updates

Omnichannel Support
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Email, SMS, push, in-app, direct mail

Entry-Level Pricing Accessibility
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Higher minimum investment required

Target Market Focus
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands

Average eCommerce Email Revenue Per Send
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $72

Starting Price (Email Only)
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $20/month (500 contacts)

Price at 100K Contacts
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Varies by plan features

Built-in CRM for Sales Teams
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: B2C customer data platform

Native SMS Channel
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Included in all plans

Shopify Integration Depth
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Native with product catalog sync, dynamic blocks, and product recommendations

eCommerce Email Automation ROI
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 4,200% ROI (industry average)

Multi-Channel Automation Support
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Email, SMS, push (native)

Segmentation Filter Count
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 45+ filters

Two-Way Messaging
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Limited 2-way capability

Email Marketing Integration
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Native email + SMS + pop-ups

Client Revenue Tracked (Lifetime)
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $50M+

Campaign Scheduling
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Smart scheduling with AI optimization

Pricing Structure
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Active profiles (contacts with behavior)

Free Contact Storage
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Limited (plan-dependent)

Email Support Cost
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Included (higher plans only)

Segmentation Capability
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Advanced behavioral data segmentation

Channels Supported
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 3 (Email, SMS, WhatsApp)

AI Features Available
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Personalized send time optimization

Customer Data Platform
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Built-in CDP as core foundation

Setup Complexity
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Steeper learning curve (data-focused)

Platform Rating
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 4.7/5

AI-Powered Features
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization

Deliverability Grade
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure

Automation Capabilities
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Unlimited triggered sequences with advanced conditional logic

Typical Onboarding Time
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 7-14

Target Business Size
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: SMB to Enterprise (all Shopify store sizes)

eCommerce Revenue Attribution
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $72 per email sent

eCommerce Platform ROI
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Industry average 4,200%

Shopify Native Integration Depth
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Deep native with purchase-event segmentation

CRM Lead Scoring Capability
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Behavioral purchase-event segmentation

Multi-Channel Support
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Email and SMS

Primary Geographic Strength
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: North America eCommerce focus

Starting Monthly Price
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $20+ (usage-based)

Channels Supported
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Email, SMS, Web Push, Forms

Email Deliverability Rate
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 99.2%

API Rate Limit
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 10,000

Customer Support Availability
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 24/5 email, phone 9-5 EST

Segmentation Capabilities
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes

Mobile App Users
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 150,000+ e-commerce merchants

Learning Curve
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 1-2 weeks

Entry-Level Monthly Price
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $25

Price at 50,000 Contacts
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $720

Ease of Use Score
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 6.5

E-commerce Integration Quality
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Native integration with major platforms

Personalization Capabilities
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: AI-powered with customer data platform

Maximum Subscriber Limit
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Unlimited

Email Integrations Count
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 400+

SMS Marketing Included
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Yes, native SMS

Behavioral Automation Triggers
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 200+

API Rate Limits
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 60

SMS Deliverability Rate
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 98%

Free Email Monthly Limit
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: None

SMS Capability
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Native SMS included

E-commerce Templates Available
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 200+ Shopify-optimized

Open Rate Improvement (avg)
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 10-15% with predictive send time

Deliverability Rating
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 99.1%

Base Monthly Cost
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $20

Implementation Time
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 1-2 days

Lead Scoring Accuracy
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 35%

SMS Open Rate
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 98%

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Unlimited

Native E-commerce Integrations
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 25+ including Shopify, WooCommerce, Amazon, TikTok Shop, custom APIs

Setup Time (Minutes)
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 30-45

Automation Workflows (Free Tier)
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 5 active automations

Available Template Library
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 150+ with AI generation

SMS Channel Support
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Yes (all plans)

SMS Average Revenue Per Message
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $0.45

Base Monthly Price
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: $20 (for 500 contacts)

Free Trial Length
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 14 days

Email Templates Available
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 500+

API Rate Limit (Standard Plan)
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 500

Native Mobile App Push Support
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Web push only

Shopify Integration
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: Yes (native + Plus tier)

Maximum Contact Database Size
type: PropertyValue
value: Mailchimp: N/A | Klaviyo: 100+ million

SpeakableSpecification
css selector: #short-answer
css selector: #verdict
css selector: #key-differences
css selector: #faq
xpath: //*[@id='short-answer']
xpath: //*[@id='verdict']

Mailchimp — Wikipedia
type: CreativeWork

Klaviyo — Wikipedia
type: CreativeWork

Compare Mailchimp vs Klaviyo
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
object: Mailchimp
object: Klaviyo

Setup Time for Non-Developers
type: PropertyValue
value reference: Ease of Use

Maximum Monthly Email Limit
type: PropertyValue
value reference: Scalability

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Maximum Contact Plan
type: PropertyValue
value reference: Pricing

Free Plan Availability
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Pricing

Email Template Quality
type: PropertyValue
value reference: Design

Automation Features
type: PropertyValue
value reference: Features

Integration Capabilities
type: PropertyValue
value reference: Integration

G2 Award Count
type: PropertyValue
value reference: Recognition

Landing Page Builder
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

API Integration Support
type: PropertyValue
value reference: Integrations

A/B Testing
type: PropertyValue
value reference: Optimization

User-Friendliness Rating
type: PropertyValue
value reference: Usability

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Average Implementation Time
type: PropertyValue
value reference: Deployment

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Lead Scoring Models Available
type: PropertyValue
value reference: Features

Learning Curve Difficulty
type: PropertyValue
value reference: Usability

Customer Support Response Time
type: PropertyValue
value reference: Support

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Lead Scoring Sophistication
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Native Salesforce CRM Integration
type: PropertyValue
value reference: Integration

Email Template Library
type: PropertyValue
value reference: Features

Account-Based Marketing (ABM) Support
type: PropertyValue
value reference: Features

Learning Curve (1=Easy, 5=Difficult)
type: PropertyValue
value reference: Usability

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Pro Plan Monthly Cost (10k subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Pre-built Automation Templates
type: PropertyValue
value reference: Features

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Built-in Monetization Tools
type: PropertyValue
value reference: Monetization

Free Monthly Email Volume
type: PropertyValue
value reference: Pricing & Volume

Cost per 1,000 Emails (Pay-as-You-Go)
type: PropertyValue
value reference: Pricing & Volume

Starter Tier Monthly Cost (50k contacts)
type: PropertyValue
value reference: Pricing & Volume

Campaign Template Library
type: PropertyValue
value reference: Features

API Response Time (p95)
type: PropertyValue
value reference: Performance

Automation Workflow Steps (Free/Starter Tier)
type: PropertyValue
value reference: Features

Maximum Contacts/Recipients
type: PropertyValue
value reference: Scalability

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations

API Rate Limit
type: PropertyValue
value reference: Developer

Free Tier Contact Limit
type: PropertyValue
value reference: Features

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Monetization Revenue Share
type: PropertyValue
value reference: Revenue Model

Email Automation Workflows
type: PropertyValue
value reference: Features

Built-in Payment Processing
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

SMS Marketing
type: PropertyValue
value reference: Features

Setup Time for Monetization
type: PropertyValue
value reference: Ease of Use

Starting Price
type: PropertyValue
value reference: Pricing

SMS Delivery Cost
type: PropertyValue
value reference: Pricing

Voice Call Cost
type: PropertyValue
value reference: Pricing

Max Free Tier Contacts
type: PropertyValue
value reference: Features

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Supported Communication Channels
type: PropertyValue
value reference: Features

Average Setup Time
type: PropertyValue
value reference: Implementation

Monthly Cost for 5,000 Subscribers
type: PropertyValue
value reference: Pricing & Limits

Automation Workflows on Standard Plan
type: PropertyValue
value reference: Features & Automation

SMS Cost Per Message
type: PropertyValue
value reference: Pricing & Limits

Pre-Built Email Templates
type: PropertyValue
value reference: Features

User Onboarding Time (Average)
type: PropertyValue
value reference: Usability

Cost per 1,000 Emails
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Limit
type: PropertyValue
value reference: Pricing

API Setup Time (Developer Hours)
type: PropertyValue
value reference: Implementation

A/B Testing Capabilities
type: PropertyValue
value reference: Features

Bounce Handling & List Cleaning
type: PropertyValue
value reference: Features

Subscriber Management Features
type: PropertyValue
value reference: Features

Monthly Cost at 100K Emails/Month
type: PropertyValue
value reference: Pricing

Free Plan SMS Capability
type: PropertyValue
value reference: Pricing & Features

Free Plan Segmentation Limits
type: PropertyValue
value reference: Segmentation

Pre-built Integrations
type: PropertyValue
value reference: Integrations

Customer Data Behavioral Depth
type: PropertyValue
value reference: Data Platform

Omnichannel Support
type: PropertyValue
value reference: Feature Set

Entry-Level Pricing Accessibility
type: PropertyValue
value reference: Pricing & Features

Target Market Focus
type: PropertyValue
value reference: Market Positioning

Average eCommerce Email Revenue Per Send
type: PropertyValue
value reference: Revenue Impact

Starting Price (Email Only)
type: PropertyValue
value reference: Pricing

Price at 100K Contacts
type: PropertyValue
value reference: Pricing

Built-in CRM for Sales Teams
type: PropertyValue
value reference: CRM Features

Native SMS Channel
type: PropertyValue
value reference: Channel Support

Shopify Integration Depth
type: PropertyValue
value reference: E-Commerce Features

eCommerce Email Automation ROI
type: PropertyValue
value reference: Revenue Impact

Multi-Channel Automation Support
type: PropertyValue
value reference: Workflow

Segmentation Filter Count
type: PropertyValue
value reference: Targeting & Personalization

Two-Way Messaging
type: PropertyValue
value reference: Customer Communication

Email Marketing Integration
type: PropertyValue
value reference: Multi-Channel

Client Revenue Tracked (Lifetime)
type: PropertyValue
value reference: Performance & Results

Campaign Scheduling
type: PropertyValue
value reference: Features

Pricing Structure
type: PropertyValue
value reference: Pricing

Free Contact Storage
type: PropertyValue
value reference: Pricing

Email Support Cost
type: PropertyValue
value reference: Support

Segmentation Capability
type: PropertyValue
value reference: Features

Channels Supported
type: PropertyValue
value reference: Features

AI Features Available
type: PropertyValue
value reference: Features

Customer Data Platform
type: PropertyValue
value reference: Features

Setup Complexity
type: PropertyValue
value reference: Operations

Platform Rating
type: PropertyValue
value reference: Overall Quality

AI-Powered Features
type: PropertyValue
value reference: Advanced Tools

Deliverability Grade
type: PropertyValue
value reference: Email Deliverability

Automation Capabilities
type: PropertyValue
value reference: Features

Typical Onboarding Time
type: PropertyValue
value reference: Developer Experience

Target Business Size
type: PropertyValue
value reference: Market Positioning

eCommerce Revenue Attribution
type: PropertyValue
value reference: Revenue Performance

eCommerce Platform ROI
type: PropertyValue
value reference: Revenue Performance

Shopify Native Integration Depth
type: PropertyValue
value reference: Integration

CRM Lead Scoring Capability
type: PropertyValue
value reference: CRM Features

Multi-Channel Support
type: PropertyValue
value reference: Features

Primary Geographic Strength
type: PropertyValue
value reference: Market Position

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Channels Supported
type: PropertyValue
value reference: Features

Email Deliverability Rate
type: PropertyValue
value reference: Performance

API Rate Limit
type: PropertyValue
value reference: Developer

Customer Support Availability
type: PropertyValue
value reference: Support

Segmentation Capabilities
type: PropertyValue
value reference: Features

Mobile App Users
type: PropertyValue
value reference: Customers

Learning Curve
type: PropertyValue
value reference: Usability

Entry-Level Monthly Price
type: PropertyValue
value reference: Pricing

Price at 50,000 Contacts
type: PropertyValue
value reference: Pricing

Ease of Use Score
type: PropertyValue
value reference: User Experience

E-commerce Integration Quality
type: PropertyValue
value reference: Integrations

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Core Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Automation

API Rate Limits
type: PropertyValue
value reference: Integration

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Deployment

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Native E-commerce Integrations
type: PropertyValue
value reference: Features

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Base Monthly Price
type: PropertyValue
value reference: Pricing

Free Trial Length
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

API Rate Limit (Standard Plan)
type: PropertyValue
value reference: Performance

Native Mobile App Push Support
type: PropertyValue
value reference: Features

Shopify Integration
type: PropertyValue
value reference: Integrations

Maximum Contact Database Size
type: PropertyValue
value reference: Scalability