Klaviyo vs Drip
type: Article
description: Klaviyo dominates enterprise-scale email marketing with advanced segmentation and SMS capabilities, while Drip excels as a more affordable, user-friendly option for small-to-mid-sized ecommerce businesses seeking faster implementation.
language: en-US
date published: 2026-07-09T19:47:36.429Z
date created: 2026-07-09T19:47:36.429Z
date modified: 2026-07-09T21:41:00.512Z
content reference time: 2026-07-09T21:41:00.512Z
author: A Versus B
publisher: A Versus B
about: Klaviyo
about: Drip
abstract: Klaviyo dominates enterprise-scale email marketing with advanced segmentation and SMS capabilities, while Drip excels as a more affordable, user-friendly option for small-to-mid-sized ecommerce businesses seeking faster implementation.
text: Starting Price. SMS Marketing Included. Native Ecommerce Integrations. Automation Workflows Limit (Entry Plan). Learning Curve (1-10 scale, 10=hardest). AI-Powered Content Generation. Monthly Active Users Peak (2025 Industry Data)
conclusion text: Choose Klaviyo if you're scaling an ecommerce business beyond 50,000 contacts and need native SMS, advanced segmentation, and predictive analytics capabilities. Choose Drip if you're a growing SMB with a tighter budget seeking rapid setup and simpler, more intuitive automation without complexity.
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Klaviyo: $20/month | Drip: N/A
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $100/month | Drip: N/A
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $720/month | Drip: N/A
additional property: Free Plan Email Features
  type: PropertyValue
  value: Klaviyo: All email features included | Drip: N/A
additional property: Email Template Design Options
  type: PropertyValue
  value: Klaviyo: eCommerce-optimized templates | Drip: N/A
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Klaviyo: Advanced behavior-led segmentation | Drip: N/A
additional property: Customer Data Integration
  type: PropertyValue
  value: Klaviyo: Unified customer data foundation | Drip: N/A
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: Klaviyo: 5,000+ | Drip: N/A
additional property: Free Plan SMS Capability
  type: PropertyValue
  value: Klaviyo: Not included | Drip: N/A
additional property: Free Plan Segmentation Limits
  type: PropertyValue
  value: Klaviyo: Basic email features only | Drip: N/A
additional property: Pre-Built Integrations
  type: PropertyValue
  value: Klaviyo: Extensive custom via API | Drip: N/A
additional property: Customer Data Behavioral Depth
  type: PropertyValue
  value: Klaviyo: Real-time behavioral graphs with continuous updates | Drip: N/A
additional property: Omnichannel Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push, in-app, direct mail | Drip: N/A
additional property: Entry-Level Pricing Accessibility
  type: PropertyValue
  value: Klaviyo: Higher minimum investment required | Drip: N/A
additional property: Target Market Focus
  type: PropertyValue
  value: Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands | Drip: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: Klaviyo: $72 | Drip: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: Klaviyo: $20/month (500 contacts) | Drip: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: Klaviyo: Varies by plan features | Drip: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: Klaviyo: B2C customer data platform | Drip: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: Klaviyo: Included in all plans | Drip: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: Klaviyo: 4,200% ROI (industry average) | Drip: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push (native) | Drip: N/A
additional property: Segmentation Filter Count
  type: PropertyValue
  value: Klaviyo: 45+ filters | Drip: N/A
additional property: Two-Way Messaging
  type: PropertyValue
  value: Klaviyo: Limited 2-way capability | Drip: N/A
additional property: Email Marketing Integration
  type: PropertyValue
  value: Klaviyo: Native email + SMS + pop-ups | Drip: N/A
additional property: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value: Klaviyo: $50M+ | Drip: N/A
additional property: A/B Testing
  type: PropertyValue
  value: Klaviyo: Yes, multi-channel A/B testing | Drip: N/A
additional property: Campaign Scheduling
  type: PropertyValue
  value: Klaviyo: Smart scheduling with AI optimization | Drip: N/A
additional property: Pricing Structure
  type: PropertyValue
  value: Klaviyo: Active profiles (contacts with behavior) | Drip: N/A
additional property: Free Contact Storage
  type: PropertyValue
  value: Klaviyo: Limited (plan-dependent) | Drip: N/A
additional property: Email Support Cost
  type: PropertyValue
  value: Klaviyo: Included (higher plans only) | Drip: N/A
additional property: Segmentation Capability
  type: PropertyValue
  value: Klaviyo: Advanced behavioral data segmentation | Drip: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Klaviyo: 3 (Email, SMS, WhatsApp) | Drip: N/A
additional property: AI Features Available
  type: PropertyValue
  value: Klaviyo: Personalized send time optimization | Drip: N/A
additional property: Customer Data Platform
  type: PropertyValue
  value: Klaviyo: Built-in CDP as core foundation | Drip: N/A
additional property: Setup Complexity
  type: PropertyValue
  value: Klaviyo: Steeper learning curve (data-focused) | Drip: N/A
additional property: Platform Rating
  type: PropertyValue
  value: Klaviyo: 4.7/5 | Drip: 4.5/5
  value reference: Klaviyo
additional property: AI-Powered Features
  type: PropertyValue
  value: Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization | Drip: Limited or absent AI capabilities
additional property: Deliverability Grade
  type: PropertyValue
  value: Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure | Drip: Solid but requires manual Gmail monitoring for optimal inbox placement
additional property: Automation Capabilities
  type: PropertyValue
  value: Klaviyo: Unlimited triggered sequences with advanced conditional logic | Drip: Core automation flows with standard conditional branching
additional property: Typical Onboarding Time
  type: PropertyValue
  value: Klaviyo: 7-14 | Drip: 2-5
  value reference: Drip
additional property: Target Business Size
  type: PropertyValue
  value: Klaviyo: SMB to Enterprise (all Shopify store sizes) | Drip: Small to Mid-Market (SMB focus)
additional property: eCommerce Revenue Attribution
  type: PropertyValue
  value: Klaviyo: $72 per email sent | Drip: N/A
additional property: eCommerce Platform ROI
  type: PropertyValue
  value: Klaviyo: Industry average 4,200% | Drip: N/A
additional property: Shopify Native Integration Depth
  type: PropertyValue
  value: Klaviyo: Deep native with purchase-event segmentation | Drip: N/A
additional property: CRM Lead Scoring Capability
  type: PropertyValue
  value: Klaviyo: Behavioral purchase-event segmentation | Drip: N/A
additional property: Multi-Channel Support
  type: PropertyValue
  value: Klaviyo: Email and SMS | Drip: N/A
additional property: Primary Geographic Strength
  type: PropertyValue
  value: Klaviyo: North America eCommerce focus | Drip: N/A
additional property: Starting Monthly Price
  type: PropertyValue
  value: Klaviyo: $20+ (usage-based) | Drip: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/entity/drip
significant link: https://www.aversusb.net/alternatives/drip
significant link: https://www.aversusb.net/api/answer/klaviyo-vs-drip)
significant link: https://www.aversusb.net/api/v1/schema/klaviyo-vs-drip)
related link: https://www.aversusb.net/compare/klaviyo-vs-drip
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-postscript
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/constant-contact-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-drip
teaches: How to choose between Klaviyo and Drip
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Klaviyo vs Drip — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Klaviyo
type: SoftwareApplication
language: en-US
description: Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
image: ImageObject
  caption: Klaviyo
subject of: Klaviyo vs Drip
image: ImageObject
  caption: Klaviyo

Drip
type: SoftwareApplication
language: en-US
description: User-friendly email marketing and automation platform optimized for small ecommerce businesses.
subject of: Klaviyo vs Drip

Klaviyo vs Drip — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Klaviyo vs Drip. Contains 155 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Entry Tier)
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Integration
  type: PropertyValue
  value reference: Features
variable measured: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value reference: Limits
variable measured: Free Plan SMS Capability
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Free Plan Segmentation Limits
  type: PropertyValue
  value reference: Segmentation
variable measured: Pre-Built Integrations
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Behavioral Depth
  type: PropertyValue
  value reference: Data Platform
variable measured: Omnichannel Support
  type: PropertyValue
  value reference: Feature Set
variable measured: Entry-Level Pricing Accessibility
  type: PropertyValue
  value reference: Pricing & Features
variable measured: Target Market Focus
  type: PropertyValue
  value reference: Market Positioning
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Segmentation Filter Count
  type: PropertyValue
  value reference: Targeting & Personalization
variable measured: Two-Way Messaging
  type: PropertyValue
  value reference: Customer Communication
variable measured: Email Marketing Integration
  type: PropertyValue
  value reference: Features
variable measured: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value reference: Performance & Results
variable measured: A/B Testing
  type: PropertyValue
  value reference: Optimization
variable measured: Campaign Scheduling
  type: PropertyValue
  value reference: Features
variable measured: Pricing Structure
  type: PropertyValue
  value reference: Pricing
variable measured: Free Contact Storage
  type: PropertyValue
  value reference: Pricing
variable measured: Email Support Cost
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capability
  type: PropertyValue
  value reference: Features
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: AI Features Available
  type: PropertyValue
  value reference: Features
variable measured: Customer Data Platform
  type: PropertyValue
  value reference: Features
variable measured: Setup Complexity
  type: PropertyValue
  value reference: Ease of Use
variable measured: Platform Rating
  type: PropertyValue
  value reference: Overall Quality
variable measured: AI-Powered Features
  type: PropertyValue
  value reference: Innovation
variable measured: Deliverability Grade
  type: PropertyValue
  value reference: Email Deliverability
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Typical Onboarding Time
  type: PropertyValue
  value reference: Implementation
variable measured: Target Business Size
  type: PropertyValue
  value reference: Market Positioning
variable measured: eCommerce Revenue Attribution
  type: PropertyValue
  value reference: Revenue Performance
variable measured: eCommerce Platform ROI
  type: PropertyValue
  value reference: Revenue Performance
variable measured: Shopify Native Integration Depth
  type: PropertyValue
  value reference: Integration
variable measured: CRM Lead Scoring Capability
  type: PropertyValue
  value reference: CRM Features
variable measured: Multi-Channel Support
  type: PropertyValue
  value reference: Channels
variable measured: Primary Geographic Strength
  type: PropertyValue
  value reference: Market Position
variable measured: Starting Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Channels Supported
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Rate
  type: PropertyValue
  value reference: Performance
variable measured: API Rate Limit
  type: PropertyValue
  value reference: Developer
variable measured: Customer Support Availability
  type: PropertyValue
  value reference: Support
variable measured: Segmentation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Mobile App Users
  type: PropertyValue
  value reference: Customers
variable measured: Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Price at 50,000 Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: SMS Cost Per Message
  type: PropertyValue
  value reference: SMS
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Ease of Use Score
  type: PropertyValue
  value reference: User Experience
variable measured: E-commerce Integration Quality
variable measured: Personalization Capabilities
variable measured: Maximum Subscriber Limit
variable measured: Starting Price
variable measured: Email Integrations Count
variable measured: SMS Marketing Included
variable measured: API Rate Limits
variable measured: Landing Page Builder
variable measured: SMS Deliverability Rate
is based on: https://www.aversusb.net/compare/klaviyo-vs-drip)

Klaviyo vs Drip — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Klaviyo vs Drip.
has defined term: Pricing
has defined term: Features
has defined term: Limits
has defined term: Pricing & Features
has defined term: Segmentation
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Performance & Results
has defined term: Optimization
has defined term: Support
has defined term: Ease of Use
has defined term: Overall Quality
has defined term: Innovation
has defined term: Email Deliverability
has defined term: Implementation
has defined term: Revenue Performance
has defined term: Integration
has defined term: Channels
has defined term: Market Position
has defined term: Performance
has defined term: Developer
has defined term: Customers
has defined term: Usability
has defined term: SMS
has defined term: User Experience
has defined term: Scalability
has defined term: Deployment
has defined term: Integrations
has defined term: Revenue
has defined term: Onboarding
has defined term: Automation
has defined term: Technical
has defined term: Ecosystem
has defined term: Reputation
has defined term: Capacity
has defined term: Ecommerce Performance
has defined term: Scaling

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Channels
type: DefinedTerm
term code: channels
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

SMS
type: DefinedTerm
term code: sms
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

Scaling
type: DefinedTerm
term code: scaling
in defined term set: Klaviyo vs Drip — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T21:41:00.512Z
author: A Versus B
publisher: A Versus B
is part of: klaviyo-vs-drip)
main entity: Which platform is better for SMS marketing?
  type: Question
  accepted answer: Answer
    text: Klaviyo is the clear winner. It includes native SMS with advanced segmentation, send-time optimization, and compliance tools built-in. Drip requires third-party SMS integrations (like Twilio or Klaviyo SMS add-on), adding $30-100/month and complexity. For SMS-heavy campaigns, Klaviyo's integrated approach is superior.
    language: en-US
main entity: At what contact count does Klaviyo become more expensive than Drip?
  type: Question
  accepted answer: Answer
    text: Drip becomes the more affordable option at approximately 25,000+ contacts. Drip caps pricing at $300/month for unlimited contacts, while Klaviyo's pricing scales: 50,000 contacts = $1,250/month, 100,000 contacts = $2,500/month. For large contact lists, Drip's flat pricing saves $1,200-2,200/month.
    language: en-US
main entity: How long does it take to set up each platform?
  type: Question
  accepted answer: Answer
    text: Drip can be fully operational in 1-2 days due to its intuitive interface and quick integration process. Klaviyo typically requires 14-21 days of setup and training because of its more complex feature set, advanced segmentation options, and steeper learning curve. For businesses needing fast deployment, Drip wins significantly.
    language: en-US
main entity: Which platform integrates better with Shopify?
  type: Question
  accepted answer: Answer
    text: Both integrate natively with Shopify, but Drip has a slight edge for SMB merchants. Drip's Shopify integration includes native product recommendations, abandoned cart recovery, and post-purchase flows optimized for SMBs out-of-the-box. Klaviyo's integration is more powerful but requires more configuration. For quick Shopify setup, Drip is faster.
    language: en-US
main entity: Does either platform offer AI-powered content generation?
  type: Question
  accepted answer: Answer
    text: Klaviyo offers a built-in AI copywriting assistant for subject lines, email copy, and personalization at no extra cost. Drip does not have native AI tools and requires manual content creation or third-party AI integrations. If AI-assisted email copy matters to your team, Klaviyo is the only native solution.
    language: en-US

How to Choose Between Klaviyo and Drip
type: HowTo
description: Klaviyo dominates enterprise-scale email marketing with advanced segmentation and SMS capabilities, while Drip excels as a more affordable, user-friendly option for small-to-mid-sized ecommerce businesses seeking faster implementation.
language: en-US
total time: PT3M
step: Consider: Starting Price
step: Consider: SMS Marketing Included
step: Consider: Native Ecommerce Integrations
step: Consider: Automation Workflows Limit (Entry Plan)
step: Consider: Learning Curve (1-10 scale, 10=hardest)
step: Consider: AI-Powered Content Generation
step: Consider: Monthly Active Users Peak (2025 Industry Data)
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Klaviyo if you're scaling an ecommerce business beyond 50,000 contacts and need native SMS, advanced segmentation, and predictive analytics capabilities. Choose Drip if you're a growing SMB with a tighter budget seeking rapid setup and simpler, more intuitive automation without complexity.

Consider: Starting Price
type: HowToStep
position: 1
text: Starting Price: Klaviyo has $20/month (up to 500 contacts), while Drip has $19/month (up to 500 contacts).

Consider: SMS Marketing Included
type: HowToStep
position: 2
text: SMS Marketing Included: Klaviyo has Yes, native SMS with advanced segmentation, while Drip has No, SMS requires third-party integration.

Consider: Native Ecommerce Integrations
type: HowToStep
position: 3
text: Native Ecommerce Integrations: Klaviyo has 150+ including Shopify, WooCommerce, BigCommerce, while Drip has 80+ with focus on Shopify and WooCommerce.

Consider: Automation Workflows Limit (Entry Plan)
type: HowToStep
position: 4
text: Automation Workflows Limit (Entry Plan): Klaviyo has Unlimited workflows, while Drip has Unlimited workflows.

Consider: Learning Curve (1-10 scale, 10=hardest)
type: HowToStep
position: 5
text: Learning Curve (1-10 scale, 10=hardest): Klaviyo has 7 (steeper for beginners), while Drip has 4 (more intuitive for SMBs).

Consider: AI-Powered Content Generation
type: HowToStep
position: 6
text: AI-Powered Content Generation: Klaviyo has Yes, built-in AI copywriting assistant, while Drip has No, manual content creation only.

Consider: Monthly Active Users Peak (2025 Industry Data)
type: HowToStep
position: 7
text: Monthly Active Users Peak (2025 Industry Data): Klaviyo has 2.8 million users, while Drip has 180,000 users.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Klaviyo vs Drip
review body: Klaviyo dominates enterprise-scale email marketing with advanced segmentation and SMS capabilities, while Drip excels as a more affordable, user-friendly option for small-to-mid-sized ecommerce businesses seeking faster implementation.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Klaviyo vs Drip

Channels Supported
type: PropertyValue
value: Klaviyo: Email, SMS, Web Push, Forms | Drip: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 99.2% | Drip: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 10,000 | Drip: N/A

Customer Support Availability
type: PropertyValue
value: Klaviyo: 24/5 email, phone 9-5 EST | Drip: N/A

Segmentation Capabilities
type: PropertyValue
value: Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes | Drip: N/A

Mobile App Users
type: PropertyValue
value: Klaviyo: 150,000+ e-commerce merchants | Drip: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | Drip: N/A

Price at 50,000 Contacts
type: PropertyValue
value: Klaviyo: $1,250 | Drip: $300 (capped)
value reference: Drip

SMS Cost Per Message
type: PropertyValue
value: Klaviyo: $0.01-0.03 (add-on) | Drip: N/A

Automation Complexity Level
type: PropertyValue
value: Klaviyo: Advanced multi-channel | Drip: N/A

Ease of Use Score
type: PropertyValue
value: Klaviyo: 6.5 | Drip: N/A

E-commerce Integration Quality
type: PropertyValue
value: Klaviyo: Native integration with major platforms | Drip: N/A

Personalization Capabilities
type: PropertyValue
value: Klaviyo: AI-powered with customer data platform | Drip: N/A

Maximum Subscriber Limit
type: PropertyValue
value: Klaviyo: Unlimited | Drip: N/A

Starting Price
type: PropertyValue
value: Klaviyo: $20 | Drip: N/A

Email Integrations Count
type: PropertyValue
value: Klaviyo: 400+ | Drip: N/A

SMS Marketing Included
type: PropertyValue
value: Klaviyo: Yes, native SMS | Drip: No

API Rate Limits
type: PropertyValue
value: Klaviyo: 60 | Drip: N/A

Landing Page Builder
type: PropertyValue
value: Klaviyo: No, third-party required | Drip: N/A

SMS Deliverability Rate
type: PropertyValue
value: Klaviyo: 98% | Drip: N/A

Starting Monthly Cost
type: PropertyValue
value: Klaviyo: $20-45 | Drip: N/A

Free Email Monthly Limit
type: PropertyValue
value: Klaviyo: None | Drip: N/A

SMS Capability
type: PropertyValue
value: Klaviyo: Native SMS included | Drip: N/A

E-commerce Templates Available
type: PropertyValue
value: Klaviyo: 200+ Shopify-optimized | Drip: N/A

Automation Workflow Complexity
type: PropertyValue
value: Klaviyo: Unlimited with predictive optimization | Drip: N/A

Open Rate Improvement (avg)
type: PropertyValue
value: Klaviyo: 10-15% with predictive send time | Drip: N/A

Deliverability Rating
type: PropertyValue
value: Klaviyo: 99.1% | Drip: N/A

Base Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | Drip: N/A

Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 days | Drip: N/A

Email Template Library
type: PropertyValue
value: Klaviyo: 500+ | Drip: N/A

Lead Scoring Accuracy
type: PropertyValue
value: Klaviyo: 35% | Drip: N/A

SMS Open Rate
type: PropertyValue
value: Klaviyo: 98% | Drip: N/A

Free Plan Contact Limit
type: PropertyValue
value: Klaviyo: 500 | Drip: N/A

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Klaviyo: Unlimited | Drip: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Klaviyo: None (paid only) | Drip: N/A

Native E-commerce Integrations
type: PropertyValue
value: Klaviyo: 200+ | Drip: N/A

Setup Time (Minutes)
type: PropertyValue
value: Klaviyo: 30-45 | Drip: N/A

Automation Workflows (Free Tier)
type: PropertyValue
value: Klaviyo: 5 active automations | Drip: N/A

Available Template Library
type: PropertyValue
value: Klaviyo: 150+ with AI generation | Drip: N/A

SMS Channel Support
type: PropertyValue
value: Klaviyo: Yes (all plans) | Drip: N/A

SMS Average Revenue Per Message
type: PropertyValue
value: Klaviyo: $0.45 | Drip: N/A

Base Monthly Price
type: PropertyValue
value: Klaviyo: $20 (for 500 contacts) | Drip: $19
value reference: Drip

Email Templates Available
type: PropertyValue
value: Klaviyo: 500+ | Drip: N/A

Average Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 weeks (visual setup) | Drip: N/A

API Rate Limit (Standard Plan)
type: PropertyValue
value: Klaviyo: 500 | Drip: N/A

Native Mobile App Push Support
type: PropertyValue
value: Klaviyo: Web push only | Drip: N/A

Shopify Integration
type: PropertyValue
value: Klaviyo: Native built-in integration | Drip: N/A

Maximum Contact Database Size
type: PropertyValue
value: Klaviyo: 100+ million | Drip: N/A

Starting Price (Monthly)
type: PropertyValue
value: Klaviyo: $20 | Drip: $19
value reference: Drip

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: Klaviyo: $320 | Drip: N/A

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: Klaviyo: $1,200+ | Drip: N/A

Pre-built Automation Templates
type: PropertyValue
value: Klaviyo: 250+ | Drip: N/A

CRM Deal Pipeline Features
type: PropertyValue
value: Klaviyo: Basic customer profiles only | Drip: N/A

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20 | Drip: $17
value reference: Drip

Lead Scoring Models
type: PropertyValue
value: Klaviyo: Basic behavioral and manual only | Drip: N/A

Account-Based Marketing Capability
type: PropertyValue
value: Klaviyo: Not supported | Drip: N/A

SMS Campaign Performance (CTR)
type: PropertyValue
value: Klaviyo: 35-40% | Drip: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | Drip: N/A

Email Channel
type: PropertyValue
value: Klaviyo: Supported | Drip: N/A

SMS Channel
type: PropertyValue
value: Klaviyo: Supported | Drip: N/A

Push Notifications
type: PropertyValue
value: Klaviyo: Basic mobile only | Drip: N/A

In-App Messaging
type: PropertyValue
value: Klaviyo: Not supported | Drip: N/A

Free Trial Length
type: PropertyValue
value: Klaviyo: 14 | Drip: N/A

Shopify Integration Depth
type: PropertyValue
value: Klaviyo: Native deep integration with pre-built flows | Drip: Basic integration with standard e-commerce triggers

Entry-Level Monthly Price
type: PropertyValue
value: Klaviyo: $20 | Drip: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 300 | Drip: N/A

Native SMS Marketing
type: PropertyValue
value: Klaviyo: Yes, included with segmentation | Drip: No, requires third-party integration

Pre-built E-commerce Integrations
type: PropertyValue
value: Klaviyo: 150+ | Drip: N/A

Monthly Cost at 1M Contacts
type: PropertyValue
value: Klaviyo: $1,350 | Drip: N/A

Behavioral Automation Depth
type: PropertyValue
value: Klaviyo: Advanced (20+ trigger types) | Drip: N/A

Base Plan Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | Drip: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 98.5% | Drip: 97.2%
value reference: Klaviyo

Contact Limit (Free Plan)
type: PropertyValue
value: Klaviyo: 500 | Drip: N/A

Included Channels (Base Tier)
type: PropertyValue
value: Klaviyo: Email only | Drip: N/A

Price Per SMS (Add-on/Included)
type: PropertyValue
value: Klaviyo: $0.01-0.015 (add-on) | Drip: N/A

Native Integrations
type: PropertyValue
value: Klaviyo: 100+ | Drip: 50+
value reference: Klaviyo

Predictive Analytics Capability
type: PropertyValue
value: Klaviyo: Yes (advanced) | Drip: N/A

Mid-Tier Plan Monthly Cost (10k contacts)
type: PropertyValue
value: Klaviyo: $45 | Drip: N/A

Monthly Starting Price
type: PropertyValue
value: Klaviyo: $20 | Drip: N/A

Free Tier Monthly Email Sends
type: PropertyValue
value: Klaviyo: Unlimited | Drip: N/A

Native Ecommerce Integrations
type: PropertyValue
value: Klaviyo: 200+ | Drip: N/A

Behavioral Automation Triggers
type: PropertyValue
value: Klaviyo: 100+ | Drip: N/A

A/B Test Variants Supported
type: PropertyValue
value: Klaviyo: Subject, content, send time, segment split | Drip: N/A

Landing Page Builder Included
type: PropertyValue
value: Klaviyo: Paid add-on ($0.02 per view) | Drip: N/A

Base Monthly Price (500 contacts)
type: PropertyValue
value: Klaviyo: $20 | Drip: $19
value reference: Drip

Direct Platform Integrations
type: PropertyValue
value: Klaviyo: 150+ | Drip: 80+
value reference: Klaviyo

Implementation Time (Average)
type: PropertyValue
value: Klaviyo: 14-21 days | Drip: 1-2 days
value reference: Drip

Automation Workflows (Entry Plan)
type: PropertyValue
value: Klaviyo: Unlimited | Drip: Unlimited

Customer Satisfaction Rating
type: PropertyValue
value: Klaviyo: 4.5/5 | Drip: 4.8/5
value reference: Drip

SMS Marketing Cost
type: PropertyValue
value: Klaviyo: Included in base | Drip: N/A

Contact Limit (Entry Plan)
type: PropertyValue
value: Klaviyo: 500 | Drip: N/A

Native CRM Features
type: PropertyValue
value: Klaviyo: Customer profiles and purchase history only | Drip: N/A

G2 User Rating
type: PropertyValue
value: Klaviyo: 4.7 | Drip: N/A

Review Count (G2)
type: PropertyValue
value: Klaviyo: 3,100+ | Drip: N/A

Automation Workflows (Pre-built)
type: PropertyValue
value: Klaviyo: 400+ | Drip: N/A

Contacts at $99/Month
type: PropertyValue
value: Klaviyo: N/A | Drip: 2,500

Average Setup Time
type: PropertyValue
value: Klaviyo: N/A | Drip: 1 week (48 hours for basic)

CRM Pipeline Management
type: PropertyValue
value: Klaviyo: N/A | Drip: None (basic contact database only)

Shopify Native Integration
type: PropertyValue
value: Klaviyo: N/A | Drip: Deep (pre-built workflows, order sync)

Abandoned Cart Recovery Rate
type: PropertyValue
value: Klaviyo: N/A | Drip: 15-25% (industry-leading)

Advanced Segmentation
type: PropertyValue
value: Klaviyo: N/A | Drip: Limited (tag-based, basic rules)

Contact List Limit (Base Plan)
type: PropertyValue
value: Klaviyo: N/A | Drip: Unlimited

Available Automation Templates
type: PropertyValue
value: Klaviyo: N/A | Drip: 100+

Email Templates Included
type: PropertyValue
value: Klaviyo: N/A | Drip: 200+

Third-Party App Integrations
type: PropertyValue
value: Klaviyo: N/A | Drip: 150+

Built-in CRM
type: PropertyValue
value: Klaviyo: N/A | Drip: Basic contact segmentation only

SpeakableSpecification
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Klaviyo — Wikipedia
type: CreativeWork

Drip — Wikipedia
type: CreativeWork

Compare Klaviyo vs Drip
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/klaviyo-vs-drip)
object: Klaviyo
object: Drip

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Starting Price
type: PropertyValue
value reference: Pricing

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

API Rate Limits
type: PropertyValue
value reference: Integration

Landing Page Builder
type: PropertyValue
value reference: Features

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Free Plan Contact Limit
type: PropertyValue
value reference: Features

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Base Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Onboarding

API Rate Limit (Standard Plan)
type: PropertyValue
value reference: Integration

Native Mobile App Push Support
type: PropertyValue
value reference: Features

Shopify Integration
type: PropertyValue
value reference: Integrations

Maximum Contact Database Size
type: PropertyValue
value reference: Scalability

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Lead Scoring Models
type: PropertyValue
value reference: Features

Account-Based Marketing Capability
type: PropertyValue
value reference: Features

SMS Campaign Performance (CTR)
type: PropertyValue
value reference: Performance

Learning Curve
type: PropertyValue
value reference: Usability

Email Channel
type: PropertyValue
value reference: Features

SMS Channel
type: PropertyValue
value reference: Features

Push Notifications
type: PropertyValue
value reference: Features

In-App Messaging
type: PropertyValue
value reference: Features

Free Trial Length
type: PropertyValue
value reference: Onboarding

Shopify Integration Depth
type: PropertyValue
value reference: Integrations

Entry-Level Monthly Price
type: PropertyValue
value reference: Pricing

API Rate Limit
type: PropertyValue
value reference: Technical

Native SMS Marketing
type: PropertyValue
value reference: Features

Pre-built E-commerce Integrations
type: PropertyValue
value reference: Integrations

Monthly Cost at 1M Contacts
type: PropertyValue
value reference: Pricing

Behavioral Automation Depth
type: PropertyValue
value reference: Features

Base Plan Monthly Cost
type: PropertyValue
value reference: Pricing

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Contact Limit (Free Plan)
type: PropertyValue
value reference: Features

Included Channels (Base Tier)
type: PropertyValue
value reference: Features

Price Per SMS (Add-on/Included)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Ecosystem

Predictive Analytics Capability
type: PropertyValue
value reference: Features

Mid-Tier Plan Monthly Cost (10k contacts)
type: PropertyValue
value reference: Pricing

Monthly Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Monthly Email Sends
type: PropertyValue
value reference: Pricing

Native Ecommerce Integrations
type: PropertyValue
value reference: Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Features

A/B Test Variants Supported
type: PropertyValue
value reference: Features

Landing Page Builder Included
type: PropertyValue
value reference: Features

Base Monthly Price (500 contacts)
type: PropertyValue
value reference: Pricing

Direct Platform Integrations
type: PropertyValue
value reference: Features

Implementation Time (Average)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Entry Plan)
type: PropertyValue
value reference: Features

Customer Satisfaction Rating
type: PropertyValue
value reference: Reputation

SMS Marketing Cost
type: PropertyValue
value reference: Pricing

Contact Limit (Entry Plan)
type: PropertyValue
value reference: Capacity

Native CRM Features
type: PropertyValue
value reference: Features

G2 User Rating
type: PropertyValue
value reference: Reputation

Review Count (G2)
type: PropertyValue
value reference: Reputation

Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Contacts at $99/Month
type: PropertyValue
value reference: Capacity

Average Setup Time
type: PropertyValue
value reference: Usability

CRM Pipeline Management
type: PropertyValue
value reference: Features

Shopify Native Integration
type: PropertyValue
value reference: Integration

Abandoned Cart Recovery Rate
type: PropertyValue
value reference: Ecommerce Performance

Advanced Segmentation
type: PropertyValue
value reference: Automation

Contact List Limit (Base Plan)
type: PropertyValue
value reference: Scaling

Available Automation Templates
type: PropertyValue
value reference: Features

Email Templates Included
type: PropertyValue
value reference: Features

Third-Party App Integrations
type: PropertyValue
value reference: Features

Built-in CRM
type: PropertyValue
value reference: Features