Klaviyo leads in email automation sophistication and ecommerce integrations with advanced segmentation, while Brevo offers significantly lower pricing and combined email/SMS capabilities, making it better for budget-conscious businesses without complex workflow needs.
Klaviyo vs Brevo — Side-by-side comparison on A Versus B
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
All-in-one marketing platform combining email, SMS, and landing pages with emphasis on affordability.
Starting Price (Monthly). Free Tier Contact Limit. Native Ecommerce Integrations. SMS Channel Included. Behavioral Trigger Workflows. Customer Support Quality. A/B Testing Capabilities
Choose Klaviyo if you run a high-growth ecommerce business needing sophisticated automation, predictive analytics, advanced segmentation, and native integrations with multiple platforms—the investment pays off through higher email ROI. Choose Brevo if you're a small business or startup seeking an affordable, all-in-one marketing platform with email, SMS, and landing pages bundled together without requiring advanced behavioral automation.
Klaviyo: All email features included | Brevo: N/A
Klaviyo: eCommerce-optimized templates | Brevo: N/A
Klaviyo: Advanced behavior-led segmentation | Brevo: N/A
Klaviyo: Unified customer data foundation | Brevo: N/A
Klaviyo: Basic email features only | Brevo: N/A
Klaviyo: Extensive custom via API | Brevo: N/A
Klaviyo: Real-time behavioral graphs with continuous updates | Brevo: N/A
Klaviyo: Email, SMS, push, in-app, direct mail | Brevo: N/A
Klaviyo: Higher minimum investment required | Brevo: N/A
Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands | Brevo: N/A
Average eCommerce Email Revenue Per Send
Klaviyo: $20/month (500 contacts) | Brevo: N/A
Klaviyo: Varies by plan features | Brevo: N/A
Klaviyo: B2C customer data platform | Brevo: N/A
Klaviyo: Included in all plans | Brevo: N/A
Klaviyo: 4,200% ROI (industry average) | Brevo: N/A
Klaviyo: Email, SMS, push (native) | Brevo: N/A
Klaviyo: Limited 2-way capability | Brevo: N/A
Klaviyo: Native email + SMS + pop-ups | Brevo: N/A
Klaviyo: Yes, multi-channel A/B testing | Brevo: Available ($18+/month)
Klaviyo: Smart scheduling with AI optimization | Brevo: N/A
Klaviyo: Active profiles (contacts with behavior) | Brevo: Emails sent per month
Klaviyo: Limited (plan-dependent) | Brevo: Generous, unlimited across plans
Klaviyo: Included (higher plans only) | Brevo: Free for all users
Klaviyo: Advanced behavioral data segmentation | Brevo: Standard segmentation engine
Klaviyo: 3 (Email, SMS, WhatsApp) | Brevo: 4 (Email, SMS, WhatsApp, Social)
Klaviyo: Personalized send time optimization | Brevo: Multiple AI platform enhancements (2026)
Klaviyo: Built-in CDP as core foundation | Brevo: Expanding CRM data capabilities
Klaviyo: Steeper learning curve (data-focused) | Brevo: Easier setup for essentials
Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization | Brevo: N/A
Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure | Brevo: N/A
Klaviyo: Unlimited triggered sequences with advanced conditional logic | Brevo: N/A
Klaviyo: SMB to Enterprise (all Shopify store sizes) | Brevo: N/A
Klaviyo: $72 per email sent | Brevo: N/A
Klaviyo: Industry average 4,200% | Brevo: N/A
Klaviyo: Deep native with purchase-event segmentation | Brevo: N/A
Klaviyo: Behavioral purchase-event segmentation | Brevo: N/A
Klaviyo: North America eCommerce focus | Brevo: N/A
Klaviyo: $20+ (usage-based) | Brevo: N/A
Klaviyo: Email, SMS, Web Push, Forms | Brevo: N/A
Klaviyo: 24/5 email, phone 9-5 EST | Brevo: N/A
Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes | Brevo: N/A
Klaviyo: 150,000+ e-commerce merchants | Brevo: N/A
Klaviyo: $0.01-0.03 (add-on) | Brevo: Included (varies by tier)
Klaviyo: Advanced multi-channel | Brevo: N/A
Klaviyo: Native integration with major platforms | Brevo: N/A
Klaviyo: AI-powered with customer data platform | Brevo: N/A
Klaviyo: Yes, native SMS | Brevo: Yes (all plans)
Klaviyo: No, third-party required | Brevo: N/A
Klaviyo: Native SMS included | Brevo: N/A
Klaviyo: 200+ Shopify-optimized | Brevo: N/A
Klaviyo: Unlimited with predictive optimization | Brevo: 100+ pre-built templates
Klaviyo: 10-15% with predictive send time | Brevo: N/A
Klaviyo: 5 active automations | Brevo: N/A
Klaviyo: 150+ with AI generation | Brevo: N/A
Klaviyo: $20 (for 500 contacts) | Brevo: N/A
Klaviyo: 1-2 weeks (visual setup) | Brevo: N/A
Klaviyo: Native built-in integration | Brevo: N/A
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Klaviyo: Basic customer profiles only | Brevo: N/A
Klaviyo: Basic behavioral and manual only | Brevo: N/A
Klaviyo: Native deep integration with pre-built flows | Brevo: N/A
Klaviyo: Yes, included with segmentation | Brevo: N/A
Klaviyo: Advanced (20+ trigger types) | Brevo: N/A
Klaviyo: $0.01-0.015 (add-on) | Brevo: N/A
Mid-Tier Plan Monthly Cost (10k contacts)
Klaviyo: Subject, content, send time, segment split | Brevo: Subject line, send time only
Klaviyo: Paid add-on ($0.02 per view) | Brevo: Yes, included in all plans
Klaviyo: Customer profiles and purchase history only | Brevo: N/A
Klaviyo: N/A | Brevo: Advanced automation with dynamic content triggers
Klaviyo: N/A | Brevo: Full CRM with advanced segmentation and scoring
Klaviyo: N/A | Brevo: Feature-rich, steeper learning curve
Klaviyo: N/A | Brevo: $0.60 per 1,000 emails + $5/year base
Klaviyo: N/A | Brevo: Unlimited (pay-per-email)
Klaviyo: N/A | Brevo: Limited contacts with basic features
Klaviyo: N/A | Brevo: Advanced workflows from Standard plan
Klaviyo: N/A | Brevo: Includes native CRM and SMS
Klaviyo: N/A | Brevo: Enterprise and small business
Klaviyo: N/A | Brevo: 300 (14 days only)
Klaviyo: N/A | Brevo: 12 standard events
Klaviyo: N/A | Brevo: Enterprise plan only ($300+/month)
Klaviyo: N/A | Brevo: Full CRM with deals, pipeline, and forecasting
Annual Cost Savings vs Constant Contact (10K contacts)
Klaviyo: N/A | Brevo: $3,024 savings per year
Klaviyo: N/A | Brevo: 50 on paid, limited
Ecommerce-Specific Abandoned Cart Feature
Klaviyo: N/A | Brevo: Basic product recovery emails
Klaviyo: N/A | Brevo: Unlimited contacts (Free plan available)
Klaviyo: N/A | Brevo: Basic deal tracking only
Klaviyo: N/A | Brevo: Basic (contact management, no deal tracking)
Klaviyo: N/A | Brevo: Yes (Email+ and above)
Klaviyo: N/A | Brevo: Contact management only
Klaviyo vs Brevo — Structured Comparison Data
Machine-readable comparison dataset for Klaviyo vs Brevo. Contains 197 attribute comparisons, 5 FAQ pairs.
Klaviyo vs Brevo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Klaviyo vs Brevo.
Which platform has better ROI for ecommerce stores?
Klaviyo typically delivers higher ROI for ecommerce due to its 200+ native integrations, product recommendation engine, and advanced segmentation that increase average order value by 15-25% according to user benchmarks. Brevo is better for cost-conscious stores without complex automation needs, as the lower fees offset limited features for stores under $100K annual revenue.
Can I use both email and SMS without paying extra?
Brevo includes SMS in all paid plans ($8-299/month) with no extra charges. Klaviyo charges separately for SMS ($0.01-0.03 per message) on top of the base plan, making Brevo 40-60% cheaper for high-volume SMS campaigns. For email-only use, both are comparable in cost.
Brevo has a simpler, more intuitive interface better suited for non-technical users managing single-channel campaigns. Klaviyo's interface is more complex but offers greater power for sophisticated segmentation and automation—it has a steeper learning curve but more capabilities once mastered.
Klaviyo's free tier is more generous (500 contacts with unlimited emails/month) but less featured. Brevo's free tier includes 300 contacts plus 20,000 emails per day, landing page builder, and SMS—making it more complete for startups despite the lower contact limit. Brevo's free tier remains free indefinitely; Klaviyo's free tier has limited segmentation.
Klaviyo has deeper Shopify integration with automatic product syncing, abandoned cart recovery with product images, and post-purchase automation. Brevo's Shopify integration is functional but more basic, lacking product recommendation and dynamic content capabilities. For Shopify stores, Klaviyo is the stronger choice despite higher cost.
Starting Price (Monthly): Klaviyo has $20/month, while Brevo has $8/month.
Free Tier Contact Limit: Klaviyo has 500 contacts unlimited emails, while Brevo has 300 contacts + 20,000 emails/day.
Native Ecommerce Integrations: Klaviyo has 200+ (Shopify, BigCommerce, WooCommerce, Magento), while Brevo has 50+ (Shopify, WooCommerce, PrestaShop).
SMS Channel Included: Klaviyo has Paid add-on ($0.01-0.03 per SMS), while Brevo has Included in all plans.
Behavioral Trigger Workflows: Klaviyo has Advanced (100+ trigger events, AI-powered), while Brevo has Basic (20+ trigger events).
Customer Support Quality: Klaviyo has Email/chat; phone on paid plans, while Brevo has Email/chat; phone on premium tiers.
A/B Testing Capabilities: Klaviyo has Subject, content, send time, segment split, while Brevo has Subject line and send time only.