Klaviyo vs ActiveCampaign
type: Article
description: Klaviyo specializes in e-commerce email and SMS marketing with superior segmentation for product-based businesses, while ActiveCampaign offers broader CRM and automation capabilities suited for service-based companies and B2B operations. Klaviyo's pricing scales directly with list size, whereas ActiveCampaign uses contact-based pricing.
language: en-US
date published: 2026-07-08T14:08:22.187Z
date created: 2026-07-08T14:08:22.187Z
date modified: 2026-07-08T14:08:22.339Z
content reference time: 2026-07-08T14:08:22.339Z
author: A Versus B
publisher: A Versus B
about: Klaviyo
about: ActiveCampaign
abstract: Klaviyo specializes in e-commerce email and SMS marketing with superior segmentation for product-based businesses, while ActiveCampaign offers broader CRM and automation capabilities suited for service-based companies and B2B operations. Klaviyo's pricing scales directly with list size, whereas ActiveCampaign uses contact-based pricing.
text: Primary Use Case. Pricing Model. Native SMS Capabilities. CRM Features. E-commerce Integrations. Automation Workflows. Free Trial Period
conclusion text: Choose Klaviyo if you run a direct-to-consumer e-commerce business and prioritize email and SMS as your primary marketing channels with product-level segmentation. Choose ActiveCampaign if you need comprehensive CRM functionality, sales pipeline management, or operate a service-based/B2B business requiring complex multi-touch automation across multiple departments.
additional property: Starting Price (Entry Tier)
  type: PropertyValue
  value: Klaviyo: $20/month | ActiveCampaign: N/A
additional property: Cost at 5,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $100/month | ActiveCampaign: N/A
additional property: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value: Klaviyo: $720/month | ActiveCampaign: N/A
additional property: Free Plan Email Features
  type: PropertyValue
  value: Klaviyo: All email features included | ActiveCampaign: N/A
additional property: Email Template Design Options
  type: PropertyValue
  value: Klaviyo: eCommerce-optimized templates | ActiveCampaign: N/A
additional property: Segmentation Capabilities
  type: PropertyValue
  value: Klaviyo: Advanced behavior-led segmentation | ActiveCampaign: N/A
additional property: Customer Data Integration
  type: PropertyValue
  value: Klaviyo: Unified customer data foundation | ActiveCampaign: N/A
additional property: Monthly Email Send Limit (Entry Plan)
  type: PropertyValue
  value: Klaviyo: 5,000+ | ActiveCampaign: N/A
additional property: Free Plan SMS Capability
  type: PropertyValue
  value: Klaviyo: Not included | ActiveCampaign: N/A
additional property: Free Plan Segmentation Limits
  type: PropertyValue
  value: Klaviyo: Basic email features only | ActiveCampaign: N/A
additional property: Pre-built Integrations
  type: PropertyValue
  value: Klaviyo: Extensive custom via API | ActiveCampaign: N/A
additional property: Customer Data Behavioral Depth
  type: PropertyValue
  value: Klaviyo: Real-time behavioral graphs with continuous updates | ActiveCampaign: N/A
additional property: Omnichannel Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push, in-app, direct mail | ActiveCampaign: N/A
additional property: Entry-Level Pricing Accessibility
  type: PropertyValue
  value: Klaviyo: Higher minimum investment required | ActiveCampaign: N/A
additional property: Target Market Focus
  type: PropertyValue
  value: Klaviyo: Mid-to-large ecommerce, Shopify Plus, data-driven brands | ActiveCampaign: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: Klaviyo: $72 | ActiveCampaign: Not published
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: Klaviyo: $20/month (500 contacts) | ActiveCampaign: $9 (500 contacts)
  value reference: ActiveCampaign
additional property: Price at 100K Contacts
  type: PropertyValue
  value: Klaviyo: Varies by plan features | ActiveCampaign: $385–$495
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: Klaviyo: B2C customer data platform | ActiveCampaign: Full B2B/B2C CRM with lead scoring
additional property: Native SMS Channel
  type: PropertyValue
  value: Klaviyo: Included in all plans | ActiveCampaign: Available (add-on/integration)
additional property: Shopify Integration Depth
  type: PropertyValue
  value: Klaviyo: Native with product catalog sync, dynamic blocks, and product recommendations | ActiveCampaign: Supported via marketplace
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: Klaviyo: 4,200% ROI (industry average) | ActiveCampaign: 4,200% ROI (industry average)
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: Klaviyo: Email, SMS, push (native) | ActiveCampaign: Email, SMS, web, social, chat (native)
additional property: Segmentation Filter Count
  type: PropertyValue
  value: Klaviyo: 45+ filters | ActiveCampaign: N/A
additional property: Two-Way Messaging
  type: PropertyValue
  value: Klaviyo: Limited 2-way capability | ActiveCampaign: N/A
additional property: Email Marketing Integration
  type: PropertyValue
  value: Klaviyo: Native email + SMS + pop-ups | ActiveCampaign: N/A
additional property: Client Revenue Tracked (Lifetime)
  type: PropertyValue
  value: Klaviyo: $50M+ | ActiveCampaign: N/A
additional property: A/B Testing
  type: PropertyValue
  value: Klaviyo: Yes, multi-channel A/B testing | ActiveCampaign: N/A
additional property: Campaign Scheduling
  type: PropertyValue
  value: Klaviyo: Smart scheduling with AI optimization | ActiveCampaign: N/A
additional property: Pricing Structure
  type: PropertyValue
  value: Klaviyo: Active profiles (contacts with behavior) | ActiveCampaign: N/A
additional property: Free Contact Storage
  type: PropertyValue
  value: Klaviyo: Limited (plan-dependent) | ActiveCampaign: N/A
additional property: Email Support Cost
  type: PropertyValue
  value: Klaviyo: Included (higher plans only) | ActiveCampaign: N/A
additional property: Segmentation Capability
  type: PropertyValue
  value: Klaviyo: Advanced behavioral data segmentation | ActiveCampaign: N/A
additional property: Channels Supported
  type: PropertyValue
  value: Klaviyo: 3 (Email, SMS, WhatsApp) | ActiveCampaign: N/A
additional property: AI Features Available
  type: PropertyValue
  value: Klaviyo: Personalized send time optimization | ActiveCampaign: N/A
additional property: Customer Data Platform
  type: PropertyValue
  value: Klaviyo: Built-in CDP as core foundation | ActiveCampaign: N/A
additional property: Setup Complexity
  type: PropertyValue
  value: Klaviyo: Steeper learning curve (data-focused) | ActiveCampaign: N/A
additional property: Platform Rating
  type: PropertyValue
  value: Klaviyo: 4.7/5 | ActiveCampaign: N/A
additional property: AI-Powered Features
  type: PropertyValue
  value: Klaviyo: Predictive send-time optimization (Q4 2025), AI-driven personalization | ActiveCampaign: N/A
additional property: Deliverability Grade
  type: PropertyValue
  value: Klaviyo: Enterprise-grade, proven at scale with dedicated infrastructure | ActiveCampaign: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: Klaviyo: Unlimited triggered sequences with advanced conditional logic | ActiveCampaign: Unlimited advanced workflows
additional property: Typical Onboarding Time
  type: PropertyValue
  value: Klaviyo: 7-14 | ActiveCampaign: N/A
additional property: Target Business Size
  type: PropertyValue
  value: Klaviyo: SMB to Enterprise (all Shopify store sizes) | ActiveCampaign: N/A
additional property: eCommerce Revenue Attribution
  type: PropertyValue
  value: Klaviyo: $72 per email sent | ActiveCampaign: N/A
additional property: eCommerce Platform ROI
  type: PropertyValue
  value: Klaviyo: Industry average 4,200% | ActiveCampaign: N/A
additional property: Shopify Native Integration Depth
  type: PropertyValue
  value: Klaviyo: Deep native with purchase-event segmentation | ActiveCampaign: N/A
additional property: CRM Lead Scoring Capability
  type: PropertyValue
  value: Klaviyo: Behavioral purchase-event segmentation | ActiveCampaign: N/A
additional property: Multi-Channel Support
  type: PropertyValue
  value: Klaviyo: Email and SMS | ActiveCampaign: N/A
additional property: Primary Geographic Strength
  type: PropertyValue
  value: Klaviyo: North America eCommerce focus | ActiveCampaign: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/klaviyo
significant link: https://www.aversusb.net/alternatives/klaviyo
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/api/answer/klaviyo-vs-activecampaign)
significant link: https://www.aversusb.net/api/v1/schema/klaviyo-vs-activecampaign)
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/klaviyo-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/klaviyo-vs-omnisend
related link: https://www.aversusb.net/compare/klaviyo-vs-postscript
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/klaviyo-vs-drip
teaches: How to choose between Klaviyo and ActiveCampaign
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: Klaviyo vs ActiveCampaign — Side-by-side comparison on A Versus B

A Versus B
type: Organization

Klaviyo
type: SoftwareApplication
language: en-US
description: Email and SMS marketing platform built specifically for e-commerce with native Shopify integration and real-time analytics.
image: ImageObject
  caption: Klaviyo
subject of: Klaviyo vs ActiveCampaign
image: ImageObject
  caption: Klaviyo

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
subject of: Klaviyo vs ActiveCampaign

Klaviyo vs ActiveCampaign — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for Klaviyo vs ActiveCampaign. Contains 208 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Starting Price (Entry Tier)
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  value reference: Pricing
variable measured: Cost at 5,000 Contacts/Profiles
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  value reference: Pricing
variable measured: Cost at 50,000 Contacts/Profiles
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Email Features
  type: PropertyValue
  value reference: Features
variable measured: Email Template Design Options
  type: PropertyValue
  value reference: Features
variable measured: Segmentation Capabilities
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variable measured: Customer Data Integration
  type: PropertyValue
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variable measured: Monthly Email Send Limit (Entry Plan)
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  value reference: Limits
variable measured: Free Plan SMS Capability
  type: PropertyValue
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variable measured: Free Plan Segmentation Limits
  type: PropertyValue
  value reference: Segmentation
variable measured: Pre-built Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Customer Data Behavioral Depth
  type: PropertyValue
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variable measured: Omnichannel Support
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variable measured: Entry-Level Pricing Accessibility
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variable measured: Target Market Focus
  type: PropertyValue
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variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
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variable measured: Price at 100K Contacts
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variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
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variable measured: Shopify Integration Depth
  type: PropertyValue
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variable measured: eCommerce Email Automation ROI
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variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Segmentation Filter Count
  type: PropertyValue
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variable measured: Two-Way Messaging
  type: PropertyValue
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variable measured: Email Marketing Integration
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variable measured: Client Revenue Tracked (Lifetime)
  type: PropertyValue
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variable measured: A/B Testing
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variable measured: Campaign Scheduling
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variable measured: Pricing Structure
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variable measured: Free Contact Storage
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variable measured: Email Support Cost
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variable measured: Segmentation Capability
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variable measured: Channels Supported
  type: PropertyValue
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variable measured: AI Features Available
  type: PropertyValue
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variable measured: Customer Data Platform
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variable measured: Setup Complexity
  type: PropertyValue
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variable measured: Platform Rating
  type: PropertyValue
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variable measured: AI-Powered Features
  type: PropertyValue
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variable measured: Deliverability Grade
  type: PropertyValue
  value reference: Email Deliverability
variable measured: Automation Capabilities
  type: PropertyValue
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variable measured: Typical Onboarding Time
  type: PropertyValue
  value reference: Developer Experience
variable measured: Target Business Size
  type: PropertyValue
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variable measured: eCommerce Revenue Attribution
  type: PropertyValue
  value reference: Revenue Performance
variable measured: eCommerce Platform ROI
  type: PropertyValue
  value reference: Revenue Performance
variable measured: Shopify Native Integration Depth
  type: PropertyValue
  value reference: Integration
variable measured: CRM Lead Scoring Capability
  type: PropertyValue
  value reference: CRM Features
variable measured: Multi-Channel Support
  type: PropertyValue
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variable measured: Primary Geographic Strength
  type: PropertyValue
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variable measured: Starting Monthly Price
  type: PropertyValue
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variable measured: Channels Supported
  type: PropertyValue
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variable measured: Email Deliverability Rate
  type: PropertyValue
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variable measured: API Rate Limit
  type: PropertyValue
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variable measured: Customer Support Availability
  type: PropertyValue
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variable measured: Segmentation Capabilities
  type: PropertyValue
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variable measured: Mobile App Users
  type: PropertyValue
  value reference: Customers
variable measured: Learning Curve
  type: PropertyValue
  value reference: Usability
variable measured: Entry-Level Monthly Price
  type: PropertyValue
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variable measured: Price at 50,000 Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: SMS Cost Per Message
  type: PropertyValue
  value reference: Pricing & Limits
variable measured: Automation Complexity Level
variable measured: Ease of Use Score
variable measured: E-commerce Integration Quality
variable measured: Personalization Capabilities
variable measured: Maximum Subscriber Limit
variable measured: Starting Price
variable measured: Email Integrations Count
variable measured: SMS Marketing Included
variable measured: Behavioral Automation Triggers
is based on: https://www.aversusb.net/compare/klaviyo-vs-activecampaign)

Klaviyo vs ActiveCampaign — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Klaviyo vs ActiveCampaign.
has defined term: Pricing
has defined term: Features
has defined term: Limits
has defined term: Pricing & Features
has defined term: Segmentation
has defined term: Integrations
has defined term: Data Platform
has defined term: Feature Set
has defined term: Market Positioning
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Targeting & Personalization
has defined term: Customer Communication
has defined term: Multi-Channel
has defined term: Performance & Results
has defined term: Optimization
has defined term: Support
has defined term: Operations
has defined term: Overall Quality
has defined term: Email Deliverability
has defined term: Developer Experience
has defined term: Revenue Performance
has defined term: Integration
has defined term: Market Position
has defined term: Performance
has defined term: Developer
has defined term: Customers
has defined term: Usability
has defined term: Pricing & Limits
has defined term: User Experience
has defined term: Scalability
has defined term: Automation
has defined term: Technical
has defined term: Onboarding
has defined term: Ease of Use
has defined term: Revenue
has defined term: Deployment
has defined term: Testing & QA
has defined term: Reputation
has defined term: Capacity
has defined term: Pricing & Access
has defined term: Implementation
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Ecosystem
has defined term: Setup
has defined term: Capability
has defined term: Customization
has defined term: Free Tier
has defined term: CRM
has defined term: Service Quality
has defined term: Developer Tools
has defined term: Scaling

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Pricing & Features
type: DefinedTerm
term code: pricing-&-features
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Segmentation
type: DefinedTerm
term code: segmentation
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Data Platform
type: DefinedTerm
term code: data-platform
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Targeting & Personalization
type: DefinedTerm
term code: targeting-&-personalization
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Customer Communication
type: DefinedTerm
term code: customer-communication
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Multi-Channel
type: DefinedTerm
term code: multi-channel
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Performance & Results
type: DefinedTerm
term code: performance-&-results
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Revenue Performance
type: DefinedTerm
term code: revenue-performance
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Customers
type: DefinedTerm
term code: customers
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Revenue
type: DefinedTerm
term code: revenue
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Setup
type: DefinedTerm
term code: setup
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

Scaling
type: DefinedTerm
term code: scaling
in defined term set: Klaviyo vs ActiveCampaign — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T14:08:22.339Z
author: A Versus B
publisher: A Versus B
is part of: klaviyo-vs-activecampaign)
main entity: Which platform is better for Shopify stores?
  type: Question
  accepted answer: Answer
    text: Klaviyo is significantly better for Shopify stores. It has 200+ e-commerce-specific integrations and native product intelligence that automatically syncs product data, inventory, and customer purchase history. Its pricing model (based on subscriber count rather than contacts) is more cost-effective for e-commerce businesses. ActiveCampaign works with Shopify but requires more manual configuration and lacks product-level segmentation capabilities.
    language: en-US
main entity: Which is more affordable for large subscriber lists?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign is far more affordable for large lists. At 100K contacts, Klaviyo costs $1,200+/month while ActiveCampaign costs $229/month. However, for businesses with fewer than 10K subscribers, Klaviyo's pricing can be competitive. The breakeven point is typically around 5,000-10,000 subscribers where ActiveCampaign becomes the better value.
    language: en-US
main entity: Can I do SMS marketing with both platforms?
  type: Question
  accepted answer: Answer
    text: Yes, both offer SMS, but Klaviyo is superior. Klaviyo has purpose-built SMS tools with dedicated compliance features, compliance checks, and optimized templates. ActiveCampaign added SMS but it's less integrated and requires additional setup. If SMS is mission-critical to your strategy, Klaviyo is the stronger choice.
    language: en-US
main entity: Which is better for B2B sales teams?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign is significantly better for B2B sales. It includes deal pipelines, sales forecasting, lead scoring, and revenue attribution—features critical for sales teams. Klaviyo has minimal sales features and is not designed for sales-driven processes. If your team needs CRM functionality alongside marketing automation, ActiveCampaign is the clear winner.
    language: en-US
main entity: What's the learning curve difference?
  type: Question
  accepted answer: Answer
    text: Klaviyo is easier to learn and set up, especially for marketers with e-commerce experience. Its interface is streamlined for email and SMS workflows. ActiveCampaign has a steeper learning curve due to its comprehensive feature set across CRM, sales, marketing, and support. New ActiveCampaign users typically need 2-4 weeks to master advanced workflows, while Klaviyo users are productive in 3-5 days.
    language: en-US

How to Choose Between Klaviyo and ActiveCampaign
type: HowTo
description: Klaviyo specializes in e-commerce email and SMS marketing with superior segmentation for product-based businesses, while ActiveCampaign offers broader CRM and automation capabilities suited for service-based companies and B2B operations. Klaviyo's pricing scales directly with list size, whereas ActiveCampaign uses contact-based pricing.
language: en-US
total time: PT3M
step: Consider: Primary Use Case
step: Consider: Pricing Model
step: Consider: Native SMS Capabilities
step: Consider: CRM Features
step: Consider: E-commerce Integrations
step: Consider: Automation Workflows
step: Consider: Free Trial Period
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose Klaviyo if you run a direct-to-consumer e-commerce business and prioritize email and SMS as your primary marketing channels with product-level segmentation. Choose ActiveCampaign if you need comprehensive CRM functionality, sales pipeline management, or operate a service-based/B2B business requiring complex multi-touch automation across multiple departments.

Consider: Primary Use Case
type: HowToStep
position: 1
text: Primary Use Case: Klaviyo has E-commerce email, SMS, and product analytics, while ActiveCampaign has Multi-channel CRM, sales automation, and service business workflows.

Consider: Pricing Model
type: HowToStep
position: 2
text: Pricing Model: Klaviyo has $20-$1,200+/month (scales with list size, not contacts), while ActiveCampaign has $9-$229/month (scales with contact count).

Consider: Native SMS Capabilities
type: HowToStep
position: 3
text: Native SMS Capabilities: Klaviyo has Built-in SMS with dedicated compliance tools and templates, while ActiveCampaign has SMS available but requires additional configuration.

Consider: CRM Features
type: HowToStep
position: 4
text: CRM Features: Klaviyo has Basic customer profiles tied to purchase history, while ActiveCampaign has Full CRM with deal pipelines, lead scoring, and sales workflows.

Consider: E-commerce Integrations
type: HowToStep
position: 5
text: E-commerce Integrations: Klaviyo has 200+ integrations optimized for Shopify, WooCommerce, BigCommerce, while ActiveCampaign has 100+ integrations with moderate e-commerce optimization.

Consider: Automation Workflows
type: HowToStep
position: 6
text: Automation Workflows: Klaviyo has 250+ pre-built templates focused on product recommendations, while ActiveCampaign has 400+ pre-built templates across sales, support, and marketing.

Consider: Free Trial Period
type: HowToStep
position: 7
text: Free Trial Period: Klaviyo has 21 days (no credit card required), while ActiveCampaign has 14 days (credit card required).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: Klaviyo vs ActiveCampaign
review body: Klaviyo specializes in e-commerce email and SMS marketing with superior segmentation for product-based businesses, while ActiveCampaign offers broader CRM and automation capabilities suited for service-based companies and B2B operations. Klaviyo's pricing scales directly with list size, whereas ActiveCampaign uses contact-based pricing.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: Klaviyo vs ActiveCampaign

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20+ (usage-based) | ActiveCampaign: N/A

Channels Supported
type: PropertyValue
value: Klaviyo: Email, SMS, Web Push, Forms | ActiveCampaign: N/A

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 99.2% | ActiveCampaign: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 10,000 | ActiveCampaign: N/A

Customer Support Availability
type: PropertyValue
value: Klaviyo: 24/5 email, phone 9-5 EST | ActiveCampaign: N/A

Segmentation Capabilities
type: PropertyValue
value: Klaviyo: Behavioral, predictive, e-commerce segments, custom attributes | ActiveCampaign: N/A

Mobile App Users
type: PropertyValue
value: Klaviyo: 150,000+ e-commerce merchants | ActiveCampaign: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | ActiveCampaign: N/A

Entry-Level Monthly Price
type: PropertyValue
value: Klaviyo: $25 | ActiveCampaign: N/A

Price at 50,000 Contacts
type: PropertyValue
value: Klaviyo: $720 | ActiveCampaign: N/A

SMS Cost Per Message
type: PropertyValue
value: Klaviyo: $0.01-$0.015 | ActiveCampaign: N/A

Automation Complexity Level
type: PropertyValue
value: Klaviyo: Advanced multi-channel | ActiveCampaign: Advanced - conditional branching, multi-step, custom logic

Ease of Use Score
type: PropertyValue
value: Klaviyo: 6.5 | ActiveCampaign: N/A

E-commerce Integration Quality
type: PropertyValue
value: Klaviyo: Native integration with major platforms | ActiveCampaign: N/A

Personalization Capabilities
type: PropertyValue
value: Klaviyo: AI-powered with customer data platform | ActiveCampaign: N/A

Maximum Subscriber Limit
type: PropertyValue
value: Klaviyo: Unlimited | ActiveCampaign: N/A

Starting Price
type: PropertyValue
value: Klaviyo: $20 | ActiveCampaign: $9 (Lite tier)
value reference: ActiveCampaign

Email Integrations Count
type: PropertyValue
value: Klaviyo: 400+ | ActiveCampaign: N/A

SMS Marketing Included
type: PropertyValue
value: Klaviyo: Yes, native SMS | ActiveCampaign: Yes (paid add-on)

Behavioral Automation Triggers
type: PropertyValue
value: Klaviyo: 200+ | ActiveCampaign: N/A

API Rate Limits
type: PropertyValue
value: Klaviyo: 60 | ActiveCampaign: N/A

Landing Page Builder
type: PropertyValue
value: Klaviyo: No, third-party required | ActiveCampaign: No (forms only)

SMS Deliverability Rate
type: PropertyValue
value: Klaviyo: 98% | ActiveCampaign: N/A

Starting Monthly Cost
type: PropertyValue
value: Klaviyo: $20-45 | ActiveCampaign: N/A

Free Email Monthly Limit
type: PropertyValue
value: Klaviyo: None | ActiveCampaign: N/A

SMS Capability
type: PropertyValue
value: Klaviyo: Native SMS included | ActiveCampaign: N/A

E-commerce Templates Available
type: PropertyValue
value: Klaviyo: 200+ Shopify-optimized | ActiveCampaign: N/A

API Rate Limit
type: PropertyValue
value: Klaviyo: 250 | ActiveCampaign: 600 calls/min
value reference: ActiveCampaign

Automation Workflow Complexity
type: PropertyValue
value: Klaviyo: Unlimited with predictive optimization | ActiveCampaign: Advanced (conditional logic, multi-branch)

Open Rate Improvement (avg)
type: PropertyValue
value: Klaviyo: 10-15% with predictive send time | ActiveCampaign: N/A

Deliverability Rating
type: PropertyValue
value: Klaviyo: 99.1% | ActiveCampaign: N/A

Base Monthly Cost
type: PropertyValue
value: Klaviyo: $20 | ActiveCampaign: N/A

Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 days | ActiveCampaign: 2-4 weeks
value reference: Klaviyo

Email Template Library
type: PropertyValue
value: Klaviyo: 500+ | ActiveCampaign: 200+ professional templates
value reference: Klaviyo

Lead Scoring Accuracy
type: PropertyValue
value: Klaviyo: 35% | ActiveCampaign: N/A

SMS Open Rate
type: PropertyValue
value: Klaviyo: 98% | ActiveCampaign: N/A

Free Plan Contact Limit
type: PropertyValue
value: Klaviyo: 500 | ActiveCampaign: No free plan

Maximum Contacts (Affordable Tier)
type: PropertyValue
value: Klaviyo: Unlimited | ActiveCampaign: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: Klaviyo: None (paid only) | ActiveCampaign: No free tier

Email Deliverability Rate
type: PropertyValue
value: Klaviyo: 99% | ActiveCampaign: 97%
value reference: Klaviyo

Native E-commerce Integrations
type: PropertyValue
value: Klaviyo: 200+ | ActiveCampaign: 100+
value reference: Klaviyo

Setup Time (Minutes)
type: PropertyValue
value: Klaviyo: 30-45 | ActiveCampaign: N/A

Automation Workflows (Free Tier)
type: PropertyValue
value: Klaviyo: 5 active automations | ActiveCampaign: N/A

Available Template Library
type: PropertyValue
value: Klaviyo: 150+ with AI generation | ActiveCampaign: N/A

SMS Channel Support
type: PropertyValue
value: Klaviyo: Yes (all plans) | ActiveCampaign: N/A

SMS Average Revenue Per Message
type: PropertyValue
value: Klaviyo: $0.45 | ActiveCampaign: N/A

Base Monthly Price
type: PropertyValue
value: Klaviyo: $20 (for 500 contacts) | ActiveCampaign: $9
value reference: ActiveCampaign

Email Templates Available
type: PropertyValue
value: Klaviyo: 500+ | ActiveCampaign: 500+ templates

Average Implementation Time
type: PropertyValue
value: Klaviyo: 1-2 weeks (visual setup) | ActiveCampaign: 1-2 weeks

API Rate Limit (Standard Plan)
type: PropertyValue
value: Klaviyo: 500 | ActiveCampaign: N/A

Native Mobile App Push Support
type: PropertyValue
value: Klaviyo: Web push only | ActiveCampaign: N/A

Shopify Integration
type: PropertyValue
value: Klaviyo: Native built-in integration | ActiveCampaign: N/A

Maximum Contact Database Size
type: PropertyValue
value: Klaviyo: 100+ million | ActiveCampaign: N/A

Starting Price (Monthly)
type: PropertyValue
value: Klaviyo: $20 | ActiveCampaign: $9
value reference: ActiveCampaign

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: Klaviyo: $320 | ActiveCampaign: $99
value reference: ActiveCampaign

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: Klaviyo: $1,200+ | ActiveCampaign: $229+
value reference: ActiveCampaign

Pre-built Automation Templates
type: PropertyValue
value: Klaviyo: 250+ | ActiveCampaign: 10,000+
value reference: ActiveCampaign

Free Trial Length
type: PropertyValue
value: Klaviyo: 21 days | ActiveCampaign: 14 days
value reference: Klaviyo

CRM Deal Pipeline Features
type: PropertyValue
value: Klaviyo: Basic customer profiles only | ActiveCampaign: Full deal pipelines with forecasting and attribution

Starting Monthly Price
type: PropertyValue
value: Klaviyo: $20 | ActiveCampaign: $15/month
value reference: ActiveCampaign

Lead Scoring Models
type: PropertyValue
value: Klaviyo: Basic behavioral and manual only | ActiveCampaign: N/A

Account-Based Marketing Capability
type: PropertyValue
value: Klaviyo: Not supported | ActiveCampaign: N/A

SMS Campaign Performance (CTR)
type: PropertyValue
value: Klaviyo: 35-40% | ActiveCampaign: N/A

Learning Curve
type: PropertyValue
value: Klaviyo: 1-2 weeks | ActiveCampaign: N/A

Landing Page Builder Access
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Plus plan ($99+/month) and above

AI Email Generation
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: AI-generated email drafts included

Email Deliverability Testing
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: A/B testing and spam testing

eCommerce Platform Support
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Limited platform support

CRM Integration Capabilities
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Native CRM with advanced features

User Skill Level Required
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Experienced marketers preferred

Starter Plan Monthly Price
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $15/month

Mid-Tier Plan Monthly Price
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $49/month (Plus)

Enterprise Plan Monthly Price
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $145/month

Included Core Hubs
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 2 (Marketing & CRM)

Unlimited Automation Available From
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $49/month

Customer Review Parity
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Nearly identical ratings

Minimum Contact Threshold (Starter)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1,000 contacts

Contacts/Subscribers (Base Plan)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Unlimited

CRM & Deal Pipeline
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Full-featured with scoring

Setup Time to Productivity
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 2-4 weeks (with training)

Cost at 10,000 Subscribers
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $149 (Pro plan, unlimited)

Max Contacts at Entry Plan
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1,000 contacts

Mid-Tier Plan Price
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $49/month (Plus)

Built-in CRM
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Full CRM with pipeline, forecasting, and scoring

AI Predictive Features
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Predictive sending, lead scoring

Ease of Use
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Moderate - requires learning

Starting Monthly Price (Annual Commitment)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $9

Lead Scoring Algorithms
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Behavioral, manual, predictive (limited AI)

Built-in CRM Included
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Yes (native)

User Training Required (Days)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 2-5 days

Salesforce CRM Sync Latency
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 2-4 hour sync

Contacts at $99/Month
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 10,000+

Average Setup Time
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 4-8 weeks

Shopify Native Integration
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Basic (via third-party apps)

Abandoned Cart Recovery Rate
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 8-12% (varies by setup)

Advanced Segmentation
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Yes (behavioral, predictive, dynamic)

Lowest Paid Plan Price
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $15

Free Plan Monthly Email Limit
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: None (paid only)

Available Integrations
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1000+

Automation Workflows (Standard Plan)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Unlimited

Native CRM Integrations
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native)

Implementation Time to Productivity
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1 week

Attribution Model Depth
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 2 (last-click, first-click)

Typical User Seat Cost
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $25-50

Lead Scoring AI Capability
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Advanced predictive with AI priority ranking

Free Plan Available
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: No (14-day trial only)

API Call Rate Limit (per 15 min)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 10-300 calls (tier-dependent)

Third-Party Integrations
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1000+

Custom Fields Supported
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 100+ (plan-dependent)

Built-in Email Marketing Capabilities
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers

AI-Powered Sales Features
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Predictive send time, contact scoring, revenue attribution

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $49/month

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $9

Free Tier Daily Email Limit
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Unlimited (500 contacts max)

CRM Capability Level
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Advanced (deals, pipelines, forecasting)

SMS Included in Base Plan
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Yes (all paid plans)

AI Writing Assistant
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Yes (all plans)

CRM Functionality
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Full CRM with sales pipelines and deal tracking

Pre-built Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 500+ pre-built workflows

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $229/month

Ease of Use Rating
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 3.9/5

Mid-Tier Monthly Price
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $299

Daily API Rate Limit
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 10,000

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 100,000

Native ABM Tools
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Limited functionality

Max Contacts (Starter Plan)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 500

Marketing Automation Sophistication
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Advanced AI-powered with predictive scoring

Average Onboarding Time
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 14 days

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $549 (10 seats @ $35 + contact tier)

Native APIs Available
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 200+

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1000+

Custom Field Limit
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 500

Languages Supported
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 20+

Native Integrations Available
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1,000+

Automation Workflows
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Unlimited with advanced conditional logic

Contact Management Features
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting

Customer Support Response Time
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 24 hours (email)

Mobile App Available
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Yes - iOS and Android

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $49

Native Integrations
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1,200+

Landing Page Builder (Native)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Not included

Unlimited Marketing Automations
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: All plans

Premium Support Response Time
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 4 hours

Contact Limit (Basic Plan)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Unlimited

Starting Price (USD/month)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $9

Contacts/Subscribers at Entry Price
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 500

Price at 10,000 Subscribers
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: $99

Onboarding Time to Proficiency
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 4-6 weeks

Native CRM Included
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Yes - full sales pipeline, deal tracking

Paid Subscriber Tiers (Native)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: No - requires third-party integration

API Endpoints Available
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 200+

Free Tier Contact Limit
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1,000

SMS Marketing Availability
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Separate add-on ($10+/month)

CRM Pipeline Management
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: Full sales pipeline with deal tracking

Implementation Difficulty (1-10 scale)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 8/10 (steep)

Contact List Limit (Base Plan)
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 500

Available Automation Templates
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 500+

Email Templates Included
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 300+

Third-Party App Integrations
type: PropertyValue
value: Klaviyo: N/A | ActiveCampaign: 1000+

SpeakableSpecification
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Klaviyo — Wikipedia
type: CreativeWork

ActiveCampaign — Wikipedia
type: CreativeWork

Compare Klaviyo vs ActiveCampaign
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/klaviyo-vs-activecampaign)
object: Klaviyo
object: ActiveCampaign

Automation Complexity Level
type: PropertyValue
value reference: Features

Ease of Use Score
type: PropertyValue
value reference: User Experience

E-commerce Integration Quality
type: PropertyValue
value reference: Features

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Starting Price
type: PropertyValue
value reference: Pricing

Email Integrations Count
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

Behavioral Automation Triggers
type: PropertyValue
value reference: Automation

API Rate Limits
type: PropertyValue
value reference: Integration

Landing Page Builder
type: PropertyValue
value reference: Features

SMS Deliverability Rate
type: PropertyValue
value reference: Performance

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Free Email Monthly Limit
type: PropertyValue
value reference: Pricing

SMS Capability
type: PropertyValue
value reference: Features

E-commerce Templates Available
type: PropertyValue
value reference: Features

API Rate Limit
type: PropertyValue
value reference: Technical

Automation Workflow Complexity
type: PropertyValue
value reference: Features

Open Rate Improvement (avg)
type: PropertyValue
value reference: Performance

Deliverability Rating
type: PropertyValue
value reference: Performance

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time
type: PropertyValue
value reference: Onboarding

Email Template Library
type: PropertyValue
value reference: Features

Lead Scoring Accuracy
type: PropertyValue
value reference: Features

SMS Open Rate
type: PropertyValue
value reference: Performance

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing & Limits

Maximum Contacts (Affordable Tier)
type: PropertyValue
value reference: Scalability

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Setup Time (Minutes)
type: PropertyValue
value reference: Ease of Use

Automation Workflows (Free Tier)
type: PropertyValue
value reference: Features

Available Template Library
type: PropertyValue
value reference: Features

SMS Channel Support
type: PropertyValue
value reference: Features

SMS Average Revenue Per Message
type: PropertyValue
value reference: Revenue

Base Monthly Price
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

Average Implementation Time
type: PropertyValue
value reference: Deployment

API Rate Limit (Standard Plan)
type: PropertyValue
value reference: Performance

Native Mobile App Push Support
type: PropertyValue
value reference: Features

Shopify Integration
type: PropertyValue
value reference: Integrations

Maximum Contact Database Size
type: PropertyValue
value reference: Scalability

Starting Price (Monthly)
type: PropertyValue
value reference: Pricing

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

Free Trial Length
type: PropertyValue
value reference: Pricing

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Lead Scoring Models
type: PropertyValue
value reference: Features

Account-Based Marketing Capability
type: PropertyValue
value reference: Features

SMS Campaign Performance (CTR)
type: PropertyValue
value reference: Performance

Learning Curve
type: PropertyValue
value reference: Developer Experience

Landing Page Builder Access
type: PropertyValue
value reference: Features

AI Email Generation
type: PropertyValue
value reference: Features

Email Deliverability Testing
type: PropertyValue
value reference: Testing & QA

eCommerce Platform Support
type: PropertyValue
value reference: Integrations

CRM Integration Capabilities
type: PropertyValue
value reference: Integrations

User Skill Level Required
type: PropertyValue
value reference: Usability

Starter Plan Monthly Price
type: PropertyValue
value reference: Pricing

Mid-Tier Plan Monthly Price
type: PropertyValue
value reference: Pricing

Enterprise Plan Monthly Price
type: PropertyValue
value reference: Pricing

Included Core Hubs
type: PropertyValue
value reference: Features

Unlimited Automation Available From
type: PropertyValue
value reference: Features

Customer Review Parity
type: PropertyValue
value reference: Reputation

Minimum Contact Threshold (Starter)
type: PropertyValue
value reference: Features

Contacts/Subscribers (Base Plan)
type: PropertyValue
value reference: Capacity

CRM & Deal Pipeline
type: PropertyValue
value reference: Features

Setup Time to Productivity
type: PropertyValue
value reference: Usability

Cost at 10,000 Subscribers
type: PropertyValue
value reference: Pricing & Access

Max Contacts at Entry Plan
type: PropertyValue
value reference: Capacity

Mid-Tier Plan Price
type: PropertyValue
value reference: Pricing

Built-in CRM
type: PropertyValue
value reference: Features

AI Predictive Features
type: PropertyValue
value reference: Features

Ease of Use
type: PropertyValue
value reference: User Experience

Starting Monthly Price (Annual Commitment)
type: PropertyValue
value reference: Pricing

Lead Scoring Algorithms
type: PropertyValue
value reference: Features

Built-in CRM Included
type: PropertyValue
value reference: Features

User Training Required (Days)
type: PropertyValue
value reference: Usability

Salesforce CRM Sync Latency
type: PropertyValue
value reference: Integration

Contacts at $99/Month
type: PropertyValue
value reference: Capacity

Average Setup Time
type: PropertyValue
value reference: Implementation

Shopify Native Integration
type: PropertyValue
value reference: Ecommerce

Abandoned Cart Recovery Rate
type: PropertyValue
value reference: Ecommerce Performance

Advanced Segmentation
type: PropertyValue
value reference: Automation

Lowest Paid Plan Price
type: PropertyValue
value reference: Pricing

Free Plan Monthly Email Limit
type: PropertyValue
value reference: Pricing

Available Integrations
type: PropertyValue
value reference: Ecosystem

Automation Workflows (Standard Plan)
type: PropertyValue
value reference: Features

Native CRM Integrations
type: PropertyValue
value reference: Integrations

Implementation Time to Productivity
type: PropertyValue
value reference: Setup

Attribution Model Depth
type: PropertyValue
value reference: Capability

Typical User Seat Cost
type: PropertyValue
value reference: Pricing

Lead Scoring AI Capability
type: PropertyValue
value reference: Capability

Free Plan Available
type: PropertyValue
value reference: Pricing

API Call Rate Limit (per 15 min)
type: PropertyValue
value reference: Technical

Third-Party Integrations
type: PropertyValue
value reference: Integrations

Custom Fields Supported
type: PropertyValue
value reference: Customization

Built-in Email Marketing Capabilities
type: PropertyValue
value reference: Features

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value reference: Pricing

Free Tier Daily Email Limit
type: PropertyValue
value reference: Free Tier

CRM Capability Level
type: PropertyValue
value reference: Features

SMS Included in Base Plan
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Daily API Rate Limit
type: PropertyValue
value reference: Technical

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value reference: Scalability

Native ABM Tools
type: PropertyValue
value reference: Features

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Marketing Automation Sophistication
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Features

Native Integrations Available
type: PropertyValue
value reference: Integration

Automation Workflows
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Customer Support Response Time
type: PropertyValue
value reference: Service Quality

Mobile App Available
type: PropertyValue
value reference: Features

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Integrations

Landing Page Builder (Native)
type: PropertyValue
value reference: Features

Unlimited Marketing Automations
type: PropertyValue
value reference: Automation

Premium Support Response Time
type: PropertyValue
value reference: Support

Contact Limit (Basic Plan)
type: PropertyValue
value reference: Scalability

Starting Price (USD/month)
type: PropertyValue
value reference: Pricing

Contacts/Subscribers at Entry Price
type: PropertyValue
value reference: Pricing

Price at 10,000 Subscribers
type: PropertyValue
value reference: Pricing

Onboarding Time to Proficiency
type: PropertyValue
value reference: Usability

Native CRM Included
type: PropertyValue
value reference: Features

Paid Subscriber Tiers (Native)
type: PropertyValue
value reference: Features

API Endpoints Available
type: PropertyValue
value reference: Developer Tools

Free Tier Contact Limit
type: PropertyValue
value reference: Features

SMS Marketing Availability
type: PropertyValue
value reference: Features

CRM Pipeline Management
type: PropertyValue
value reference: Features

Implementation Difficulty (1-10 scale)
type: PropertyValue
value reference: Usability

Contact List Limit (Base Plan)
type: PropertyValue
value reference: Scaling

Available Automation Templates
type: PropertyValue
value reference: Features

Email Templates Included
type: PropertyValue
value reference: Features

Third-Party App Integrations
type: PropertyValue
value reference: Ecosystem