Mercedes-Benz dominates the luxury automotive market with 740,000+ annual sales and a global presence, while Jaguar struggles with 130,000 annual sales and limited model lineup, though Jaguar offers competitive pricing on entry-level luxury vehicles.
Jaguar vs Mercedes-Benz — Side-by-side comparison on A Versus B
British luxury automaker known for sporty sedans and coupes with elegant design and competitive entry-level pricing.
German luxury automaker with 140+ years of heritage, dominant market position, and comprehensive lineup from compact cars to hypercars.
Annual Global Sales Volume. Number of Active Models. Average Entry Price (USD). Brand Prestige (Luxury Index). Electric Vehicle Models Available. Global Dealership Count. Warranty Coverage (Standard)
Mercedes-Benz is the clear winner for luxury car buyers seeking established prestige, cutting-edge technology, extensive model variety, and superior resale value—backed by 740,000 annual sales and comprehensive EV offerings. Choose Jaguar only if you prioritize affordability, British heritage, and personalized service with a more exclusive ownership experience, though its shrinking lineup and financial instability present significant long-term risks.
Jaguar: $60,000 | Mercedes-Benz: $75,000
Jaguar: 5 years/60,000 miles | Mercedes-Benz: 4 years/50,000 miles
Jaguar: 60,000 km | Mercedes-Benz: 100,000 km
Customer Satisfaction Rating (J.D. Power 2024)
Jaguar: $38,500 | Mercedes-Benz: $47,200
Jaguar: 102 years (founded 1922) | Mercedes-Benz: 100 years (founded 1926)
Jaguar: Transitioning to EV-only (limited 2025 rollout) | Mercedes-Benz: 6+ EV models across segments
Jaguar: 48% depreciation | Mercedes-Benz: 57%
Jaguar: $52,000 | Mercedes-Benz: $48,000
Jaguar: 2 models | Mercedes-Benz: 11 models
Jaguar: 3.5 sec (F-Type R) | Mercedes-Benz: 2.9 sec (AMG GT)
Jaguar: 14.2 | Mercedes-Benz: 17.5 (EQS)
Jaguar: 1 (I-PACE, 298-mile range) | Mercedes-Benz: 5+ (EQE, EQS, EQE SUV, EQC, EQA)
Jaguar: $75,000 (XE base, 2024) | Mercedes-Benz: $55,000 (C-Class base, 2024)
Jaguar: Pivi Pro (basic voice, no AI) | Mercedes-Benz: MBUX with ChatGPT integration (2024+)
Jaguar: 5 (pivoting to 100% EV by 2025) | Mercedes-Benz: 8 EV models (EQE, EQS, EQC, EQA, EQE SUV, EQS SUV, EQG coming)
Jaguar: ~320 dealerships | Mercedes-Benz: ~3,500 dealerships
Jaguar: $48,000 (XE Sport sedan, 2024) | Mercedes-Benz: $43,250 (C-Class, 2024)
Jaguar: 4 (Sports, Sedan, Crossover, SUV) | Mercedes-Benz: 12+ (Compact, Sedan, SUV, Coupe, Cabriolet, AMG Performance, Maybach Ultra-Luxury, EV lines)
Jaguar: $60,000 | Mercedes-Benz: $42,900
Jaguar: 4-6 EV models (transitioning) | Mercedes-Benz: 15+ models across all powertrains
Jaguar: 100% EV by 2025 | Mercedes-Benz: 50% EV sales target by 2030
Jaguar: 5 years/unlimited miles | Mercedes-Benz: 4 years/50,000 miles
Jaguar: $35,000 | Mercedes-Benz: $41,400
Jaguar: 5 years | Mercedes-Benz: 4 years
Jaguar: 575 (SVR) | Mercedes-Benz: 621 (AMG E63)
Jaguar: 104 years (1922) | Mercedes-Benz: 100 years (1926)
Jaguar: 3 models | Mercedes-Benz: 12+ models
Jaguar: 1 (I-PACE) | Mercedes-Benz: 8+ (EQE, EQS, EQG, etc.)
Jaguar: N/A | Mercedes-Benz: 2.49 Million
Jaguar: N/A | Mercedes-Benz: $61 Billion
Jaguar: N/A | Mercedes-Benz: New S-Class with enhanced tech
Jaguar: N/A | Mercedes-Benz: Software-defined
Jaguar: N/A | Mercedes-Benz: GLC turbocharged refined
Jaguar: N/A | Mercedes-Benz: MB Tech Stack state-of-the-art
Jaguar: N/A | Mercedes-Benz: Comfort-oriented refinement
Jaguar: N/A | Mercedes-Benz: EQS 400/550 4MATIC models
Jaguar: N/A | Mercedes-Benz: Ultra-premium throughout
Jaguar: N/A | Mercedes-Benz: 4 years standard
Jaguar: N/A | Mercedes-Benz: 14+ models with EQS expansion
Jaguar: N/A | Mercedes-Benz: 3.4 (AMG E63 S)
Jaguar: N/A | Mercedes-Benz: 4.6 seconds (C 43 AMG)
Jaguar: N/A | Mercedes-Benz: 14.4 inches (S-Class)
Jaguar: N/A | Mercedes-Benz: 603 (AMG E63 S)
Jaguar: N/A | Mercedes-Benz: 25 MPG combined (C-Class estimated)
Jaguar: N/A | Mercedes-Benz: 255 hp (GLE 350 base)
Jaguar: N/A | Mercedes-Benz: 255 hp (2.0L turbocharged)
Jaguar: N/A | Mercedes-Benz: 12.6 cu.ft. (C-Class)
Jaguar: N/A | Mercedes-Benz: 4 years/50,000 miles
Jaguar: N/A | Mercedes-Benz: Premium luxury pricing baseline
Jaguar: N/A | Mercedes-Benz: 3,580 lbs (C-Class est.)
Jaguar: N/A | Mercedes-Benz: 4 years / 50,000 miles
Jaguar: N/A | Mercedes-Benz: Varies (not standard)
Jaguar: N/A | Mercedes-Benz: 402 hp (M256 3.0L turbo)
Jaguar: N/A | Mercedes-Benz: 30 combined
Jaguar: N/A | Mercedes-Benz: 12.3" (MBUX with AI)
Jaguar: N/A | Mercedes-Benz: Nappa leather and Alcantara throughout
Jaguar: N/A | Mercedes-Benz: 3.2 (AMG C63)
Jaguar: N/A | Mercedes-Benz: $49,500 (C-Class)
Jaguar: N/A | Mercedes-Benz: $65,000 (2024 Mercedes-Benz C-Class)
Jaguar: N/A | Mercedes-Benz: Level 3 (Drive Pilot, limited markets)
Jaguar: N/A | Mercedes-Benz: 1,400+ dealerships
Jaguar: N/A | Mercedes-Benz: 4 years/50k miles
0-60 mph Acceleration (Performance Flagship)
Jaguar: N/A | Mercedes-Benz: 3.6s (C63 AMG)
Jaguar: N/A | Mercedes-Benz: 255 hp (C300)
Jaguar: N/A | Mercedes-Benz: 12 (C, E, S-Class, CLA, GLA, GLB, GLC, GLE, GLS, EQE, EQS, EQC)
Jaguar: N/A | Mercedes-Benz: $55,800 (C-Class)
Jaguar: N/A | Mercedes-Benz: MBUX Hyperscreen (9.5/10)
Jaguar: N/A | Mercedes-Benz: Optional (4MATIC)
Jaguar: N/A | Mercedes-Benz: EQE, EQS, EQC (strong)
Jaguar: N/A | Mercedes-Benz: 3.4 seconds (AMG GT 63 S)
Jaguar: N/A | Mercedes-Benz: 456 miles (EQS 580)
Jaguar: N/A | Mercedes-Benz: 10-12 years
Consumer Reports Reliability Rating (2024)
Jaguar: N/A | Mercedes-Benz: 5.0 (Average)
Jaguar: N/A | Mercedes-Benz: 9-speed automatic
Jaguar: N/A | Mercedes-Benz: $1,680 (mid-size luxury)
Jaguar: N/A | Mercedes-Benz: 3 years / 36,000 miles
Jaguar: N/A | Mercedes-Benz: 149 mph (C-Class)
Jaguar: N/A | Mercedes-Benz: 312 miles (EQS 450+)
Jaguar: N/A | Mercedes-Benz: 4 years / 50k miles
Jaguar: N/A | Mercedes-Benz: 12.6 cu ft (C-Class)
Jaguar: N/A | Mercedes-Benz: 40,000+ (Drive Pilot)
Jaguar: N/A | Mercedes-Benz: 255 hp (2.0L Turbo)
Jaguar: N/A | Mercedes-Benz: 23 MPG combined
Jaguar: N/A | Mercedes-Benz: 125 years (founded 1901)
Jaguar: N/A | Mercedes-Benz: $108,000 (S-Class)
Jaguar: N/A | Mercedes-Benz: 453 miles (EQS 580e)
Jaguar: N/A | Mercedes-Benz: 150+ countries
Jaguar: N/A | Mercedes-Benz: 402 hp (C43 AMG)
Jaguar: N/A | Mercedes-Benz: 4.6s (C43 AMG)
Jaguar: N/A | Mercedes-Benz: 5 models (EQE, EQS, EQG, EQE SUV, EQS SUV)
Jaguar: N/A | Mercedes-Benz: 630 hp (AMG 63 E Performance)
Jaguar: N/A | Mercedes-Benz: 28 mpg (C300 2.0L turbo)
Jaguar: N/A | Mercedes-Benz: 4.3 (C63 AMG)
Jaguar: N/A | Mercedes-Benz: 4 of 11 lineup
Jaguar: N/A | Mercedes-Benz: 9 models (4 hybrid + 5 EV)
Jaguar: N/A | Mercedes-Benz: 27 (GLE 450)
Jaguar: N/A | Mercedes-Benz: $45,650 (C 300)
Jaguar: N/A | Mercedes-Benz: $65,900 (GLE 350)
Jaguar: N/A | Mercedes-Benz: 585 HP (AMG C 63)
Jaguar: N/A | Mercedes-Benz: 453 miles (EQS 580 4MATIC)
Average Annual Maintenance Cost (Years 1-3)
Jaguar: N/A | Mercedes-Benz: 4yr / 50,000 mi
Interior Material Standard (Leather Type)
Jaguar: N/A | Mercedes-Benz: Nappa (standard on most trims)
Jaguar: N/A | Mercedes-Benz: 11.9 inches
Jaguar: N/A | Mercedes-Benz: 36.2 inches
Jaguar: N/A | Mercedes-Benz: 12.3 (MBUX Digital)
Jaguar: N/A | Mercedes-Benz: 4.9 seconds
Combined Fuel Economy (Sedan Base Model)
Jaguar: N/A | Mercedes-Benz: Hand-stitched Nappa leather, ambient lighting
Jaguar: N/A | Mercedes-Benz: 435 miles (EQS 580)
Jaguar: N/A | Mercedes-Benz: 5.8 (C 300)
Jaguar: N/A | Mercedes-Benz: 3.8 seconds (AMG E63 S)
Jaguar: N/A | Mercedes-Benz: 186 mph (AMG E63 S)
Jaguar: N/A | Mercedes-Benz: 21 mpg (E350)
Jaguar: N/A | Mercedes-Benz: 11 (C-Class, E-Class, S-Class, CLA, GLC, GLE, GLA, C63 AMG, EQC, Maybach, SL)
0-60 mph Acceleration (Performance Model)
Jaguar: N/A | Mercedes-Benz: 3.4 seconds (AMG C63)
Jaguar: N/A | Mercedes-Benz: 260 miles (EQE 53 AMG)
Jaguar: N/A | Mercedes-Benz: $47,900 (C-Class)
Jaguar: N/A | Mercedes-Benz: 400,000 (public network partnerships)
Jaguar: N/A | Mercedes-Benz: 22 minutes (250 kW DC charging)
Jaguar: N/A | Mercedes-Benz: 170+ countries
Jaguar: N/A | Mercedes-Benz: 6.3 seconds
Jaguar: N/A | Mercedes-Benz: 100 years (Founded 1926)
Jaguar: N/A | Mercedes-Benz: 25 MPG (2024 C-Class base)
Jaguar: N/A | Mercedes-Benz: 35+ variants
Jaguar: N/A | Mercedes-Benz: 385 dealers
Jaguar: N/A | Mercedes-Benz: 5.7 (C 300)
Estimated Resale Value Retention (3-Year)
Jaguar: N/A | Mercedes-Benz: 50,000 miles
Jaguar: N/A | Mercedes-Benz: 603 hp (E53 AMG)
Jaguar: N/A | Mercedes-Benz: #8 ($60.5B)
Average Resale Value Retention (3 years)
Jaguar: N/A | Mercedes-Benz: $48,900 (C-Class)
Consumer Reports Overall Reliability Rating
Jaguar: N/A | Mercedes-Benz: 4MATIC standard on select models
Jaguar: N/A | Mercedes-Benz: MBUX with AI and predictive navigation
Jaguar: N/A | Mercedes-Benz: 5.8 seconds
Jaguar: N/A | Mercedes-Benz: 0.8 seconds
Jaguar: N/A | Mercedes-Benz: 255 hp (GLC 300)
Jaguar: N/A | Mercedes-Benz: 5.9 seconds (GLC 300)
Jaguar: N/A | Mercedes-Benz: 22 mpg (GLC 300)
Jaguar: N/A | Mercedes-Benz: 12.3 inches (MBUX)
Jaguar: N/A | Mercedes-Benz: 76 (Average)
Jaguar: N/A | Mercedes-Benz: $68,500 (E-Class)
Jaguar: N/A | Mercedes-Benz: 535 km (EQS 450+)
Jaguar: N/A | Mercedes-Benz: 2.35 million (2024)
Jaguar: N/A | Mercedes-Benz: 12.3-inch MBUX
Jaguar: N/A | Mercedes-Benz: 585 HP (AMG C63)
Jaguar: N/A | Mercedes-Benz: 7.2 L/100km (C300 manual)
Jaguar: N/A | Mercedes-Benz: 5.8 sec (C300 2024)
Jaguar: N/A | Mercedes-Benz: 3.2% (2025)
Jaguar: N/A | Mercedes-Benz: 12+ (sedans, SUVs, AMG, EQ-series)
Jaguar: N/A | Mercedes-Benz: 260 (EQE 300)
Jaguar: N/A | Mercedes-Benz: 5.7 seconds
Jaguar: N/A | Mercedes-Benz: 12.3 inches
Average Reliability Rating (J.D. Power 2024)
Jaguar: N/A | Mercedes-Benz: 5.3 seconds
Jaguar: N/A | Mercedes-Benz: 11.9 inches OLED
Jaguar: N/A | Mercedes-Benz: 28 MPG (C300 base)
Jaguar: N/A | Mercedes-Benz: 60+ variants
Jaguar: N/A | Mercedes-Benz: $43,550 (2026 C 300)
Jaguar: N/A | Mercedes-Benz: 33 MPG (C 300)
Jaguar: N/A | Mercedes-Benz: 0.1s (9-speed automatic)
Jaguar: N/A | Mercedes-Benz: 17.5:1 (E-Class)
Jaguar: N/A | Mercedes-Benz: 150ms (MBUX)
Jaguar: N/A | Mercedes-Benz: 12.6 cu ft (E-Class)
Jaguar: N/A | Mercedes-Benz: 35 dB (C-Class)
Transmission Failure Rate (10-year lifespan)
Consumer Reports Reliability Rating 2024
Total 10-Year Ownership Cost (avg mid-size sedan)
Jaguar: N/A | Mercedes-Benz: $16,380 repairs + maintenance
Starting Price (2026 3-Series vs C-Class)
Jaguar: N/A | Mercedes-Benz: 26 (C-Class Turbo)
Jaguar: N/A | Mercedes-Benz: 402 (AMG C43)
Jaguar: N/A | Mercedes-Benz: 10 years / 100,000
Jaguar: N/A | Mercedes-Benz: 75 (Average)
Flagship Model Price (911 Turbo S / S-Class 580)
Jaguar: N/A | Mercedes-Benz: 3.6 (AMG C63)
Jaguar: N/A | Mercedes-Benz: 180 (S-Class 580)
Infotainment System Display Size (Standard)
Jaguar: N/A | Mercedes-Benz: 11.9 (MBUX Hyperscreen)
Jaguar: N/A | Mercedes-Benz: 6.5 seconds (GLE 450)
Jaguar: N/A | Mercedes-Benz: 380ms (MBUX)
Jaguar: N/A | Mercedes-Benz: $3,800 (gasoline)
How to choose between Jaguar and Mercedes-Benz
Jaguar vs Mercedes-Benz — Structured Comparison Data
Machine-readable comparison dataset for Jaguar vs Mercedes-Benz. Contains 384 attribute comparisons, 5 FAQ pairs.
Jaguar vs Mercedes-Benz — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Jaguar vs Mercedes-Benz.
Jaguar announced a major restructuring in 2024 with plans to discontinue most current models by 2025 and rebrand entirely under new ownership (Geely backing). This creates significant uncertainty for warranty claims, spare parts availability, and resale value. Mercedes-Benz has no such existential risks with stable operations across 140+ years.
Mercedes-Benz retains approximately 62% of its value after 5 years compared to Jaguar's ~52%, a 10-percentage-point advantage. This is driven by higher demand, brand prestige, and broader model availability. A $80K Mercedes retains ~$49,600 in value vs. a $65K Jaguar retaining ~$33,800.
What's the warranty difference and why does it matter?
Jaguar offers 5 years/60,000 miles while Mercedes-Benz covers 4 years/50,000 miles. Jaguar's advantage is marginal but meaningful for high-mileage drivers. However, Mercedes' superior reliability and dealer network often offset the extra year, as repairs are more accessible and parts more readily available.
Which brand has better electric vehicle options?
Mercedes-Benz dominates with 8+ EV models (EQE, EQS, EQE SUV, EQS SUV, EQG, EQV, and more) across multiple segments. Jaguar offers only the I-PACE, though the company is planning an EV-only future. For buyers seeking EV choice today, Mercedes is the clear winner.
Should I buy a Jaguar given the 2024 restructuring?
Purchasing a Jaguar in 2024-2025 carries significant risk: warranty coverage may be disrupted if the company continues restructuring, dealer networks may shrink further, and resale value could decline 15-20% faster than typical depreciation. Unless buying a discounted 2024-2025 clearance model with extended warranty protection, Mercedes-Benz is the safer choice.
How to Choose Between Jaguar and Mercedes-Benz
Annual Global Sales Volume: Jaguar has ~130,000 vehicles, while Mercedes-Benz has ~740,000 vehicles.
Number of Active Models: Jaguar has 3 models (2024), while Mercedes-Benz has 12+ models.
Average Entry Price (USD): Jaguar has $60,000-$70,000, while Mercedes-Benz has $75,000-$85,000.
Brand Prestige (Luxury Index): Jaguar has 6.2/10, while Mercedes-Benz has 8.9/10.
Consider: Electric Vehicle Models Available
Electric Vehicle Models Available: Jaguar has 1 (I-PACE), while Mercedes-Benz has 8+ (EQE, EQS, EQG, etc.).
Global Dealership Count: Jaguar has ~320 dealerships, while Mercedes-Benz has ~3,500 dealerships.
Warranty Coverage (Standard): Jaguar has 5 years/60,000 miles, while Mercedes-Benz has 4 years/50,000 miles.