IKEA vs Wayfair
type: Article
description: IKEA specializes in affordable, assembly-required Scandinavian-designed furniture with 460+ physical stores worldwide, while Wayfair is a pure-play e-commerce platform offering 14+ million products from 11,000+ suppliers with next-day delivery in major markets. IKEA emphasizes budget-friendly design and in-store shopping, whereas Wayfair prioritizes selection and convenience for online-first customers.
language: en-US
date published: 2026-07-08T10:53:15.630Z
date created: 2026-07-08T10:53:15.630Z
date modified: 2026-07-08T10:53:15.666Z
content reference time: 2026-07-08T10:53:15.666Z
author: A Versus B
publisher: A Versus B
about: IKEA
about: Wayfair
abstract: IKEA specializes in affordable, assembly-required Scandinavian-designed furniture with 460+ physical stores worldwide, while Wayfair is a pure-play e-commerce platform offering 14+ million products from 11,000+ suppliers with next-day delivery in major markets. IKEA emphasizes budget-friendly design and in-store shopping, whereas Wayfair prioritizes selection and convenience for online-first customers.
text: Product Selection. Shopping Model. Average Furniture Price Point. Delivery Speed (US). Assembly Required. Price Competitiveness on Budget Items. Return Window
conclusion text: Choose IKEA if you prioritize budget-friendly, design-forward furniture, enjoy hands-on shopping, and don't mind assembly; it's ideal for first-time homeowners, students, and value-conscious decorators. Choose Wayfair if you want maximum selection, faster delivery, less assembly hassle, and access to higher-end brands; it's better for those seeking specific styles, bulk orders, or premium furnishings with convenience.
additional property: Total Product Selection
  type: PropertyValue
  value: IKEA: ~10,000 | Wayfair: 14,000,000+
  value reference: Wayfair
additional property: Flat-Pack Assembly Required
  type: PropertyValue
  value: IKEA: 85% | Wayfair: 25%
  value reference: Wayfair
additional property: Average Sale Discount
  type: PropertyValue
  value: IKEA: 10-20% | Wayfair: 40-70%
  value reference: Wayfair
additional property: Premium Upholstered Furniture Rating
  type: PropertyValue
  value: IKEA: 3.8 | Wayfair: 4.5
  value reference: Wayfair
additional property: Storage Solution Design Rank
  type: PropertyValue
  value: IKEA: #1 | Wayfair: #4
additional property: Q4 2025 Revenue Growth
  type: PropertyValue
  value: IKEA: Undisclosed | Wayfair: 7.8%
additional property: Average Product Price Range
  type: PropertyValue
  value: IKEA: $100-$500 | Wayfair: $50-$2,000+
additional property: New Collection Releases (2026)
  type: PropertyValue
  value: IKEA: IKEA PS 2026 (10th generation) | Wayfair: Multiple brand updates
additional property: Annual Revenue (2025)
  type: PropertyValue
  value: IKEA: $46.9 billion | Wayfair: N/A
additional property: Global Physical Store Locations
  type: PropertyValue
  value: IKEA: 460+ stores | Wayfair: N/A
additional property: Product SKU Count
  type: PropertyValue
  value: IKEA: ~10,000 | Wayfair: N/A
additional property: Average Standard Delivery Time
  type: PropertyValue
  value: IKEA: 5-7 days | Wayfair: N/A
additional property: Entry Membership Cost
  type: PropertyValue
  value: IKEA: Free | Wayfair: N/A
additional property: Average Furniture Price Range
  type: PropertyValue
  value: IKEA: $80-$400 | Wayfair: N/A
additional property: Customer Product Reviews Published
  type: PropertyValue
  value: IKEA: 12+ million | Wayfair: N/A
additional property: Renewable Energy Usage
  type: PropertyValue
  value: IKEA: 91% | Wayfair: N/A
additional property: Average Sofa Price
  type: PropertyValue
  value: IKEA: $299 | Wayfair: $750
  value reference: IKEA
additional property: Furniture Assembly Time (Average)
  type: PropertyValue
  value: IKEA: 90-120 minutes | Wayfair: N/A
additional property: Number of Stores (US)
  type: PropertyValue
  value: IKEA: 46 locations | Wayfair: N/A
additional property: Grocery & Food Items Available
  type: PropertyValue
  value: IKEA: 800 items | Wayfair: N/A
additional property: Furniture Category Options
  type: PropertyValue
  value: IKEA: 45 categories | Wayfair: N/A
additional property: Same-Day Delivery Coverage
  type: PropertyValue
  value: IKEA: 12% | Wayfair: N/A
additional property: Average Store Size
  type: PropertyValue
  value: IKEA: 30,000 sq ft | Wayfair: N/A
additional property: Return Policy Window
  type: PropertyValue
  value: IKEA: 365 days | Wayfair: 30 days
  value reference: IKEA
additional property: Global Physical Retail Locations
  type: PropertyValue
  value: IKEA: 460 locations | Wayfair: N/A
additional property: Upholstery Customization Options
  type: PropertyValue
  value: IKEA: 45 combinations | Wayfair: N/A
additional property: In-Stock Item Delivery Time
  type: PropertyValue
  value: IKEA: 2-7 days | Wayfair: N/A
additional property: Custom Order Lead Time
  type: PropertyValue
  value: IKEA: 2-4 weeks | Wayfair: N/A
additional property: Furniture Assembly Required
  type: PropertyValue
  value: IKEA: 2-4 hours (major pieces) | Wayfair: N/A
additional property: Standard Return Period
  type: PropertyValue
  value: IKEA: 365 days | Wayfair: N/A
additional property: Manufacturer Warranty Coverage
  type: PropertyValue
  value: IKEA: 1-10 years | Wayfair: N/A
additional property: Furniture Lifespan
  type: PropertyValue
  value: IKEA: 4-7 years | Wayfair: N/A
additional property: Assembly Time Required
  type: PropertyValue
  value: IKEA: 30-90 minutes per item | Wayfair: N/A
additional property: Customization Fabric Options
  type: PropertyValue
  value: IKEA: 4-8 options per model | Wayfair: N/A
additional property: Global Store Locations
  type: PropertyValue
  value: IKEA: 461 stores in 63 countries | Wayfair: N/A
additional property: Delivery & Setup Cost
  type: PropertyValue
  value: IKEA: $49-$199 delivery fee | Wayfair: N/A
additional property: Financing 0% APR Availability
  type: PropertyValue
  value: IKEA: Limited promotional periods only | Wayfair: N/A
additional property: Average Dining Table Price
  type: PropertyValue
  value: IKEA: $149 | Wayfair: N/A
additional property: Furniture Assembly Time Required
  type: PropertyValue
  value: IKEA: 2.5 (average) | Wayfair: N/A
additional property: Same-Day Delivery Locations
  type: PropertyValue
  value: IKEA: 250 (select markets) | Wayfair: N/A
additional property: Total Product SKUs
  type: PropertyValue
  value: IKEA: 9500 | Wayfair: N/A
additional property: Customer Satisfaction Rating
  type: PropertyValue
  value: IKEA: 4.1 | Wayfair: 4.1/5 (185,000+ reviews)
additional property: Loyalty Program Discount
  type: PropertyValue
  value: IKEA: Member pricing (varies) | Wayfair: N/A
additional property: Total Product Selection
  type: PropertyValue
  value: IKEA: ~10,000 products | Wayfair: 14+ million products
  value reference: Wayfair
additional property: Annual Revenue
  type: PropertyValue
  value: IKEA: $46.2 billion | Wayfair: N/A
additional property: Number of Physical Locations
  type: PropertyValue
  value: IKEA: 474 stores | Wayfair: N/A
additional property: Average Delivery Time (Standard)
  type: PropertyValue
  value: IKEA: 5-10 days | Wayfair: 5-7 business days
  value reference: Wayfair
additional property: Average Furniture Price Point
  type: PropertyValue
  value: IKEA: $250-400 | Wayfair: N/A
additional property: Market Capitalization
  type: PropertyValue
  value: IKEA: $60 billion | Wayfair: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/ikea
significant link: https://www.aversusb.net/alternatives/ikea
significant link: https://www.aversusb.net/entity/wayfair
significant link: https://www.aversusb.net/alternatives/wayfair
significant link: https://www.aversusb.net/api/answer/ikea-vs-wayfair)
significant link: https://www.aversusb.net/api/v1/schema/ikea-vs-wayfair)
related link: https://www.aversusb.net/compare/ikea-vs-wayfair
related link: https://www.aversusb.net/compare/ikea-vs-west-elm
related link: https://www.aversusb.net/compare/ikea-vs-target
related link: https://www.aversusb.net/compare/ikea-vs-ashley-furniture
related link: https://www.aversusb.net/compare/ikea-vs-amazon)
related link: https://www.aversusb.net/compare/wayfair-vs-target)
related link: https://www.aversusb.net/compare/amazon-vs-wayfair
related link: https://www.aversusb.net/compare/wayfair-vs-target
teaches: How to choose between IKEA and Wayfair
genre: Brands

primaryImage
type: ImageObject
width: 1200
height: 630
caption: IKEA vs Wayfair — Side-by-side comparison on A Versus B

A Versus B
type: Organization

IKEA
type: Thing
alternate name: Ikea
language: en-US
description: Swedish multinational furniture and home goods retailer with 474 physical stores worldwide.
image: ImageObject
  caption: IKEA
subject of: IKEA vs Wayfair
image: ImageObject
  caption: IKEA

Wayfair
type: Thing
language: en-US
description: Online-first home furnishings and décor marketplace with 14M+ items
image: ImageObject
  caption: Wayfair
subject of: IKEA vs Wayfair
image: ImageObject
  caption: Wayfair

IKEA vs Wayfair — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for IKEA vs Wayfair. Contains 98 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Total Product Selection
  type: PropertyValue
  value reference: Catalog
variable measured: Flat-Pack Assembly Required
  type: PropertyValue
  value reference: Convenience
variable measured: Average Sale Discount
  type: PropertyValue
  value reference: Pricing
variable measured: Premium Upholstered Furniture Rating
  type: PropertyValue
  value reference: Quality
variable measured: Storage Solution Design Rank
  type: PropertyValue
  value reference: Specialization
variable measured: Q4 2025 Revenue Growth
  type: PropertyValue
  value reference: Business Performance
variable measured: Average Product Price Range
  type: PropertyValue
  value reference: Pricing
variable measured: New Collection Releases (2026)
  type: PropertyValue
  value reference: Innovation
variable measured: Annual Revenue (2025)
  type: PropertyValue
  value reference: Business Performance
variable measured: Global Physical Store Locations
  type: PropertyValue
  value reference: Retail Presence
variable measured: Product SKU Count
  type: PropertyValue
  value reference: Product Variety
variable measured: Average Standard Delivery Time
  type: PropertyValue
  value reference: Shipping Speed
variable measured: Entry Membership Cost
  type: PropertyValue
  value reference: Cost
variable measured: Average Furniture Price Range
  type: PropertyValue
  value reference: Pricing
variable measured: Customer Product Reviews Published
  type: PropertyValue
  value reference: User Engagement
variable measured: Renewable Energy Usage
  type: PropertyValue
  value reference: Sustainability
variable measured: Average Sofa Price
  type: PropertyValue
  value reference: Pricing
variable measured: Furniture Assembly Time (Average)
  type: PropertyValue
  value reference: Convenience
variable measured: Number of Stores (US)
  type: PropertyValue
  value reference: Retail Presence
variable measured: Grocery & Food Items Available
  type: PropertyValue
  value reference: Product Selection
variable measured: Furniture Category Options
  type: PropertyValue
  value reference: Product Selection
variable measured: Same-Day Delivery Coverage
  type: PropertyValue
  value reference: Delivery & Service
variable measured: Average Store Size
  type: PropertyValue
  value reference: Retail Experience
variable measured: Return Policy Window
  type: PropertyValue
  value reference: Customer Service
variable measured: Global Physical Retail Locations
  type: PropertyValue
  value reference: Retail Presence
variable measured: Upholstery Customization Options
  type: PropertyValue
  value reference: Customization
variable measured: In-Stock Item Delivery Time
  type: PropertyValue
  value reference: Logistics
variable measured: Custom Order Lead Time
  type: PropertyValue
  value reference: Logistics
variable measured: Furniture Assembly Required
  type: PropertyValue
  value reference: Assembly
variable measured: Standard Return Period
  type: PropertyValue
  value reference: Customer Service
variable measured: Manufacturer Warranty Coverage
  type: PropertyValue
  value reference: Warranty
variable measured: Furniture Lifespan
  type: PropertyValue
  value reference: Durability
variable measured: Assembly Time Required
  type: PropertyValue
  value reference: Convenience
variable measured: Customization Fabric Options
  type: PropertyValue
  value reference: Personalization
variable measured: Global Store Locations
  type: PropertyValue
  value reference: Accessibility
variable measured: Delivery & Setup Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Financing 0% APR Availability
  type: PropertyValue
  value reference: Payment Options
variable measured: Average Dining Table Price
  type: PropertyValue
  value reference: Pricing
variable measured: Furniture Assembly Time Required
  type: PropertyValue
  value reference: Convenience
variable measured: Same-Day Delivery Locations
  type: PropertyValue
  value reference: Fulfillment
variable measured: Total Product SKUs
  type: PropertyValue
  value reference: Selection
variable measured: Customer Satisfaction Rating
  type: PropertyValue
  value reference: Quality
variable measured: Loyalty Program Discount
  type: PropertyValue
  value reference: Rewards
variable measured: Total Product Selection
  type: PropertyValue
  value reference: Variety
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Number of Physical Locations
  type: PropertyValue
  value reference: Retail Presence
variable measured: Average Delivery Time (Standard)
  type: PropertyValue
  value reference: Shipping
variable measured: Average Furniture Price Point
  type: PropertyValue
  value reference: Pricing
variable measured: Market Capitalization
  type: PropertyValue
  value reference: Financial Performance
variable measured: Countries with Operations
  type: PropertyValue
  value reference: Global Reach
variable measured: Assembly Service Cost (Average)
  type: PropertyValue
  value reference: Services
variable measured: Annual Revenue
  type: PropertyValue
  value reference: Financial Performance
variable measured: Prime/Membership Benefits
  type: PropertyValue
  value reference: Membership
variable measured: Furniture Pricing Advantage
  type: PropertyValue
  value reference: Pricing
variable measured: Average Shipping Time
  type: PropertyValue
  value reference: Logistics
variable measured: Home Goods Focus
  type: PropertyValue
  value reference: Business Model
variable measured: Design Curation Tools
  type: PropertyValue
  value reference: User Experience
variable measured: In-House Brands
  type: PropertyValue
  value reference: Product Strategy
variable measured: Market Share (E-Commerce)
  type: PropertyValue
  value reference: Market Position
variable measured: Product Catalog Size
  type: PropertyValue
  value reference: Selection
variable measured: Physical Store Locations
variable measured: Furniture Customization Variations Per Item
variable measured: Free Shipping Minimum
variable measured: Standard Delivery Time
variable measured: Same-Day Delivery Availability
variable measured: Home Furnishings SKU Count
variable measured: Average Furniture Price
variable measured: Average Delivery Time
variable measured: Physical Retail Locations
is based on: https://www.aversusb.net/compare/ikea-vs-wayfair)

IKEA vs Wayfair — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for IKEA vs Wayfair.
has defined term: Catalog
has defined term: Convenience
has defined term: Pricing
has defined term: Quality
has defined term: Specialization
has defined term: Business Performance
has defined term: Innovation
has defined term: Retail Presence
has defined term: Product Variety
has defined term: Shipping Speed
has defined term: Cost
has defined term: User Engagement
has defined term: Sustainability
has defined term: Product Selection
has defined term: Delivery & Service
has defined term: Retail Experience
has defined term: Customer Service
has defined term: Customization
has defined term: Logistics
has defined term: Assembly
has defined term: Warranty
has defined term: Durability
has defined term: Personalization
has defined term: Accessibility
has defined term: Payment Options
has defined term: Fulfillment
has defined term: Selection
has defined term: Rewards
has defined term: Variety
has defined term: Financial Performance
has defined term: Shipping
has defined term: Global Reach
has defined term: Services
has defined term: Membership
has defined term: Business Model
has defined term: User Experience
has defined term: Product Strategy
has defined term: Market Position
has defined term: Speed
has defined term: Delivery
has defined term: Returns
has defined term: Customer Spending
has defined term: Customer Protection
has defined term: Customer Satisfaction
has defined term: Quality Control
has defined term: Customer Policy
has defined term: Design
has defined term: Promotions
has defined term: Retail Network

Catalog
type: DefinedTerm
term code: catalog
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Retail Presence
type: DefinedTerm
term code: retail-presence
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Product Variety
type: DefinedTerm
term code: product-variety
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Shipping Speed
type: DefinedTerm
term code: shipping-speed
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

User Engagement
type: DefinedTerm
term code: user-engagement
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Sustainability
type: DefinedTerm
term code: sustainability
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Product Selection
type: DefinedTerm
term code: product-selection
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Delivery & Service
type: DefinedTerm
term code: delivery-&-service
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Retail Experience
type: DefinedTerm
term code: retail-experience
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Customer Service
type: DefinedTerm
term code: customer-service
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Logistics
type: DefinedTerm
term code: logistics
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Assembly
type: DefinedTerm
term code: assembly
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Warranty
type: DefinedTerm
term code: warranty
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Durability
type: DefinedTerm
term code: durability
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Personalization
type: DefinedTerm
term code: personalization
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Payment Options
type: DefinedTerm
term code: payment-options
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Fulfillment
type: DefinedTerm
term code: fulfillment
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Selection
type: DefinedTerm
term code: selection
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Rewards
type: DefinedTerm
term code: rewards
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Shipping
type: DefinedTerm
term code: shipping
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Services
type: DefinedTerm
term code: services
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Membership
type: DefinedTerm
term code: membership
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Business Model
type: DefinedTerm
term code: business-model
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Product Strategy
type: DefinedTerm
term code: product-strategy
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Delivery
type: DefinedTerm
term code: delivery
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Returns
type: DefinedTerm
term code: returns
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Customer Spending
type: DefinedTerm
term code: customer-spending
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Customer Protection
type: DefinedTerm
term code: customer-protection
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Quality Control
type: DefinedTerm
term code: quality-control
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Customer Policy
type: DefinedTerm
term code: customer-policy
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Promotions
type: DefinedTerm
term code: promotions
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

Retail Network
type: DefinedTerm
term code: retail-network
in defined term set: IKEA vs Wayfair — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T10:53:15.666Z
author: A Versus B
publisher: A Versus B
is part of: ikea-vs-wayfair)
main entity: Is IKEA or Wayfair cheaper for furniture?
  type: Question
  accepted answer: Answer
    text: IKEA is 15-25% cheaper on budget furniture. A basic IKEA sofa averages $299 vs $420 on Wayfair for comparable styles. However, Wayfair offers price ranges from budget ($150) to luxury ($5,000+), so for mid-range and premium furniture, prices can be competitive. IKEA's advantage is in volume discounting on affordable pieces.
    language: en-US
main entity: Which has faster delivery?
  type: Question
  accepted answer: Answer
    text: Wayfair offers next-day delivery to 90% of US zip codes with free shipping on orders $35+. IKEA typically takes 3-7 business days for home delivery, though same-day pickup is available at 460+ stores. For time-sensitive needs, Wayfair is significantly faster.
    language: en-US
main entity: How much assembly is required?
  type: Question
  accepted answer: Answer
    text: IKEA requires assembly for approximately 75% of its furniture, with average assembly times of 2-4 hours per item. Wayfair has a more mixed catalog—only 35% requires assembly. Many Wayfair items come pre-assembled, though this varies by supplier. If you prefer minimal assembly, Wayfair has a clear advantage.
    language: en-US
main entity: Can I return furniture if I'm unhappy?
  type: Question
  accepted answer: Answer
    text: IKEA offers a 365-day return window, one of the most generous in retail. Wayfair's standard return period is 30 days, though Wayfair+ members (subscription service, $49/year) get extended benefits. For risk-free shopping and longer consideration, IKEA is superior.
    language: en-US
main entity: Which is better for finding specific furniture styles or brands?
  type: Question
  accepted answer: Answer
    text: Wayfair is vastly superior for brand selection, offering 11,000+ suppliers including premium names like Pottery Barn, West Elm, Restoration Hardware, and niche boutique brands. IKEA only sells proprietary IKEA-branded furniture. If you're seeking a specific designer or brand, Wayfair is your only option.
    language: en-US

How to Choose Between IKEA and Wayfair
type: HowTo
description: IKEA specializes in affordable, assembly-required Scandinavian-designed furniture with 460+ physical stores worldwide, while Wayfair is a pure-play e-commerce platform offering 14+ million products from 11,000+ suppliers with next-day delivery in major markets. IKEA emphasizes budget-friendly design and in-store shopping, whereas Wayfair prioritizes selection and convenience for online-first customers.
language: en-US
total time: PT3M
step: Consider: Product Selection
step: Consider: Shopping Model
step: Consider: Average Furniture Price Point
step: Consider: Delivery Speed (US)
step: Consider: Assembly Required
step: Consider: Price Competitiveness on Budget Items
step: Consider: Return Window
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose IKEA if you prioritize budget-friendly, design-forward furniture, enjoy hands-on shopping, and don't mind assembly; it's ideal for first-time homeowners, students, and value-conscious decorators. Choose Wayfair if you want maximum selection, faster delivery, less assembly hassle, and access to higher-end brands; it's better for those seeking specific styles, bulk orders, or premium furnishings with convenience.

Consider: Product Selection
type: HowToStep
position: 1
text: Product Selection: IKEA has ~10,000 products across 460+ stores, while Wayfair has 14+ million products from 11,000+ suppliers.

Consider: Shopping Model
type: HowToStep
position: 2
text: Shopping Model: IKEA has Physical stores + online (store-centric), while Wayfair has Pure e-commerce with home delivery.

Consider: Average Furniture Price Point
type: HowToStep
position: 3
text: Average Furniture Price Point: IKEA has $150-$400 per piece, while Wayfair has $200-$800+ per piece.

Consider: Delivery Speed (US)
type: HowToStep
position: 4
text: Delivery Speed (US): IKEA has 3-7 business days or in-store pickup, while Wayfair has Next-day delivery in 90% of US zip codes.

Consider: Assembly Required
type: HowToStep
position: 5
text: Assembly Required: IKEA has 70-80% of furniture requires assembly, while Wayfair has 30-40% of catalog requires assembly.

Consider: Price Competitiveness on Budget Items
type: HowToStep
position: 6
text: Price Competitiveness on Budget Items: IKEA has 15-25% cheaper than competitors on similar items, while Wayfair has 10-15% premium vs. IKEA for comparable budget pieces.

Consider: Return Window
type: HowToStep
position: 7
text: Return Window: IKEA has 365 days for most items, while Wayfair has 30 days standard (extended options available).

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: IKEA vs Wayfair
review body: IKEA specializes in affordable, assembly-required Scandinavian-designed furniture with 460+ physical stores worldwide, while Wayfair is a pure-play e-commerce platform offering 14+ million products from 11,000+ suppliers with next-day delivery in major markets. IKEA emphasizes budget-friendly design and in-store shopping, whereas Wayfair prioritizes selection and convenience for online-first customers.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: IKEA vs Wayfair

Countries with Operations
type: PropertyValue
value: IKEA: 63 countries | Wayfair: N/A

Assembly Service Cost (Average)
type: PropertyValue
value: IKEA: $50-150 per item | Wayfair: N/A

Annual Revenue
type: PropertyValue
value: IKEA: N/A | Wayfair: ~$15 billion (2025 estimate)

Prime/Membership Benefits
type: PropertyValue
value: IKEA: N/A | Wayfair: No membership program

Furniture Pricing Advantage
type: PropertyValue
value: IKEA: N/A | Wayfair: 20-40% better on large furniture

Average Shipping Time
type: PropertyValue
value: IKEA: N/A | Wayfair: 3-7 days standard

Home Goods Focus
type: PropertyValue
value: IKEA: N/A | Wayfair: Home goods specialist

Design Curation Tools
type: PropertyValue
value: IKEA: N/A | Wayfair: Advanced style-based filters and mood boards

In-House Brands
type: PropertyValue
value: IKEA: N/A | Wayfair: 20+ proprietary home brands

Market Share (E-Commerce)
type: PropertyValue
value: IKEA: N/A | Wayfair: ~2-3% home furniture segment

Product Catalog Size
type: PropertyValue
value: IKEA: N/A | Wayfair: 14,000,000+

Physical Store Locations
type: PropertyValue
value: IKEA: N/A | Wayfair: 0 (online-only)

Furniture Customization Variations Per Item
type: PropertyValue
value: IKEA: N/A | Wayfair: 8-12

Free Shipping Minimum
type: PropertyValue
value: IKEA: N/A | Wayfair: $35

Standard Delivery Time
type: PropertyValue
value: IKEA: N/A | Wayfair: 7-21 days

Same-Day Delivery Availability
type: PropertyValue
value: IKEA: N/A | Wayfair: Limited metros only

Home Furnishings SKU Count
type: PropertyValue
value: IKEA: N/A | Wayfair: 14,000,000+

Average Furniture Price
type: PropertyValue
value: IKEA: N/A | Wayfair: $150-$800

Average Delivery Time
type: PropertyValue
value: IKEA: N/A | Wayfair: 5-7 days

Physical Retail Locations
type: PropertyValue
value: IKEA: N/A | Wayfair: 0 (online only)

Average Furniture Shipping Cost
type: PropertyValue
value: IKEA: N/A | Wayfair: $50-$200

Custom/Made-to-Order Options
type: PropertyValue
value: IKEA: N/A | Wayfair: 8-12%

Average Discount Off MSRP
type: PropertyValue
value: IKEA: N/A | Wayfair: 5-15%

Standard Shipping Time
type: PropertyValue
value: IKEA: N/A | Wayfair: 5-10 days

Customizable Furniture Options
type: PropertyValue
value: IKEA: N/A | Wayfair: 1,200+ modular pieces

Physical Store Locations (U.S.)
type: PropertyValue
value: IKEA: N/A | Wayfair: 0 (online only)

Return Window Standard Items
type: PropertyValue
value: IKEA: N/A | Wayfair: 30-90 days

Average Transaction Value
type: PropertyValue
value: IKEA: N/A | Wayfair: $250-400

Total Product SKUs
type: PropertyValue
value: IKEA: N/A | Wayfair: 14+ million items

Prime/Premium Membership Cost
type: PropertyValue
value: IKEA: N/A | Wayfair: $49/year

Standard Return Window
type: PropertyValue
value: IKEA: N/A | Wayfair: 60 days for furniture

Prime Eligible Items with Two-Day Shipping
type: PropertyValue
value: IKEA: N/A | Wayfair: 0 items (no express shipping)

Average Furniture Delivery Time
type: PropertyValue
value: IKEA: N/A | Wayfair: 3-6 weeks

Free Shipping Threshold (Standard Members)
type: PropertyValue
value: IKEA: N/A | Wayfair: $35 (with Wayfair Plus; free otherwise)

Interior Design Service
type: PropertyValue
value: IKEA: N/A | Wayfair: Free expert consultations

Number of Home Brands
type: PropertyValue
value: IKEA: N/A | Wayfair: 1000+ furniture and home brands

Total Product Catalog Size
type: PropertyValue
value: IKEA: N/A | Wayfair: 14,000,000+

Average Customer Rating
type: PropertyValue
value: IKEA: N/A | Wayfair: 3.8/5

In-House/Exclusive Furniture Percentage
type: PropertyValue
value: IKEA: N/A | Wayfair: 15-20%

Standard Return Window
type: PropertyValue
value: IKEA: N/A | Wayfair: 30

White Glove Delivery Cost (typical)
type: PropertyValue
value: IKEA: N/A | Wayfair: $60-$150

Design Aesthetic Range
type: PropertyValue
value: IKEA: N/A | Wayfair: All styles (15+ categories)

Average Discount Frequency
type: PropertyValue
value: IKEA: N/A | Wayfair: 25-35%

Total Home Furniture SKUs
type: PropertyValue
value: IKEA: N/A | Wayfair: 14,000,000+

Free Shipping Threshold
type: PropertyValue
value: IKEA: N/A | Wayfair: $35+

Physical Store Locations (USA)
type: PropertyValue
value: IKEA: N/A | Wayfair: 15 warehouse showrooms

Furniture Return Window
type: PropertyValue
value: IKEA: N/A | Wayfair: 30 days

Mobile App Rating
type: PropertyValue
value: IKEA: N/A | Wayfair: 4.3/5.0 (890K reviews)

Same-Day Pickup Availability
type: PropertyValue
value: IKEA: N/A | Wayfair: 5% (select cities)

SpeakableSpecification
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css selector: #verdict
css selector: #key-differences
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IKEA — Wikipedia
type: CreativeWork

Wayfair — Wikipedia
type: CreativeWork

Compare IKEA vs Wayfair
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additional type: CompareAction
target: https://www.aversusb.net/compare/ikea-vs-wayfair)
object: IKEA
object: Wayfair

Physical Store Locations
type: PropertyValue
value reference: Accessibility

Furniture Customization Variations Per Item
type: PropertyValue
value reference: Selection

Free Shipping Minimum
type: PropertyValue
value reference: Cost

Standard Delivery Time
type: PropertyValue
value reference: Speed

Same-Day Delivery Availability
type: PropertyValue
value reference: Convenience

Home Furnishings SKU Count
type: PropertyValue
value reference: Selection

Average Furniture Price
type: PropertyValue
value reference: Pricing

Average Delivery Time
type: PropertyValue
value reference: Shipping

Physical Retail Locations
type: PropertyValue
value reference: Retail Presence

Average Furniture Shipping Cost
type: PropertyValue
value reference: Pricing

Custom/Made-to-Order Options
type: PropertyValue
value reference: Customization

Average Discount Off MSRP
type: PropertyValue
value reference: Pricing

Standard Shipping Time
type: PropertyValue
value reference: Delivery

Customizable Furniture Options
type: PropertyValue
value reference: Customization

Physical Store Locations (U.S.)
type: PropertyValue
value reference: Retail Presence

Return Window Standard Items
type: PropertyValue
value reference: Returns

Average Transaction Value
type: PropertyValue
value reference: Customer Spending

Total Product SKUs
type: PropertyValue
value reference: Selection

Prime/Premium Membership Cost
type: PropertyValue
value reference: Cost

Standard Return Window
type: PropertyValue
value reference: Customer Protection

Prime Eligible Items with Two-Day Shipping
type: PropertyValue
value reference: Shipping

Average Furniture Delivery Time
type: PropertyValue
value reference: Shipping

Free Shipping Threshold (Standard Members)
type: PropertyValue
value reference: Cost

Interior Design Service
type: PropertyValue
value reference: Services

Number of Home Brands
type: PropertyValue
value reference: Selection

Total Product Catalog Size
type: PropertyValue
value reference: Selection

Average Customer Rating
type: PropertyValue
value reference: Customer Satisfaction

In-House/Exclusive Furniture Percentage
type: PropertyValue
value reference: Quality Control

Standard Return Window
type: PropertyValue
value reference: Customer Policy

White Glove Delivery Cost (typical)
type: PropertyValue
value reference: Delivery

Design Aesthetic Range
type: PropertyValue
value reference: Design

Average Discount Frequency
type: PropertyValue
value reference: Promotions

Total Home Furniture SKUs
type: PropertyValue
value reference: Selection

Free Shipping Threshold
type: PropertyValue
value reference: Pricing

Physical Store Locations (USA)
type: PropertyValue
value reference: Retail Network

Furniture Return Window
type: PropertyValue
value reference: Returns

Mobile App Rating
type: PropertyValue
value reference: User Experience

Same-Day Pickup Availability
type: PropertyValue
value reference: Convenience